Skip to main content
Spotify for Podcasters
The Motherhood: Influencer Marketing Podcast

The Motherhood: Influencer Marketing Podcast

By The Motherhood Agency

As pioneers in influencer marketing, we're excited to launch our brand-new, limited-edition podcast series. We’re discussing all-things influencer programming, including paying creators, ever-changing algorithms, influencer programming as a tool for public awareness campaigns, transparency in marketing and so much more.
Available on
Apple Podcasts Logo
Spotify Logo
Currently playing episode

Trust and Transparency in Influencer Marketing

The Motherhood: Influencer Marketing PodcastApr 08, 2023

00:00
37:57
Truly Integrated Marketing: How PR Pros Can Better Leverage Influencers
Apr 24, 202338:27
Then & Now: How the Influencer Industry Has Evolved

Then & Now: How the Influencer Industry Has Evolved

More than 15 years ago, The Motherhood organized one of the first influencer campaigns in partnership with a well-known amusement park brand. In this episode, we talk with Kami Watson Huyse, the award-winning CEO of Zoetica Media and Smart Social Secrets, about the scrappy, earliest days of influencer programming + how hard it was to get brands to buy in. We're also getting into what AI and the Metaverse could mean going forward for influencer marketing.

Apr 24, 202337:01
Trust and Transparency in Influencer Marketing
Apr 08, 202337:57
Social For Good: How Creators are Moving the Needle in Public Awareness Campaigns

Social For Good: How Creators are Moving the Needle in Public Awareness Campaigns

Skeptics often perpetuate the idea that influencer marketing is simply Instagrammers who take pretty photos. Or they stage too-perfect-to-be-real content with pre-written captions sent to them. But this is not the case. Many influencers are using their voices and platforms to raise awareness for important public issues. One example of an influencer we have worked with on several occasions is Jamilla Svansson-Brown. She and her wife Que share hilarious and relatable content of their daily life as parents and have amassed eight million views (and counting!) on YouTube. They also share content that aligns with their values and personal experience with adoption and the LGBTQ+ community.  Join us as we dig into Jamilla's perspective on the responsibility she feels around using her voice and platform for content that matters. 

Apr 08, 202333:03