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The SDM Show

The SDM Show

By Rob Cairns

The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
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Currently playing episode

Episode 320: Podcasting with Adam Silver

The SDM ShowApr 07, 2023

00:00
40:11
Episode 374 Talking Data Pocket With Jorge Casals

Episode 374 Talking Data Pocket With Jorge Casals

Rob Cairns talks to Jorge Casals about Datapocket.


Show Highlights:

  1. What is Datapocket?
  2. Features of Datapocket.
  3. Roadmap for Datapocket.
Nov 21, 202336:03
Episode 373: An Important Marketing Tip For The Holidays

Episode 373: An Important Marketing Tip For The Holidays

Rob Cairns talks about a marketing technique should never use anytime or around the holidays.


Show Highlights:

  1. What is the tip?
  2. Why not do this?
  3. Customer long term trust is important.
Nov 15, 202305:36
Episode 372 Talking Yoast With Taco

Episode 372 Talking Yoast With Taco

Rob Cairns sits down to talk to Taco from Yoast.


Show Highlights:


1. Why Yoast?

2. New things coming in Yoast.

3. How Yoast contributes to the WordPress community.


Nov 10, 202336:50
Episode 371 What Automattic Does Righ With Ryan Waterbury

Episode 371 What Automattic Does Righ With Ryan Waterbury

Rob Cairns talks to Ryan Waterbury about what Automattic does right.


Show Highlights:

  1. Things Automattic does.
  2. Contributions to WordPress.
  3. Investments in other ventures.
  4. Automattic's other companies.
Nov 09, 202327:19
Episode 370: Live Streaming Update With Ross Brand

Episode 370: Live Streaming Update With Ross Brand

Rob Cairns talks to Ross Brand about Live Streaming.

Show Highlights:

1. Changes in LiveStreaming.

2. Why Podcasters now do video?

3. Tools to LiveStream.

Nov 05, 202357:01
Episode 369 Todd Jones Takes Over and Interviews Rob Cairns

Episode 369 Todd Jones Takes Over and Interviews Rob Cairns

Todd Jones takes over the SDM Podcast and interviews Rob Cairns.


Show Highlights:

  1. Rob's technical background.
  2. Rob's business background.
  3. How Rob started his agency.
  4. How Rob promotes his business.


Oct 31, 202351:14
Episode 368: Making Content For Other With Bud Kraus

Episode 368: Making Content For Other With Bud Kraus

In this episode, Rob Cairns talks to Bud Kraus about making content for others.


Show Highlights:

  1. Why make content?
  2. How to make content for others.
  3. The impact of AI on content.
  4. Bud's special announcement.
Oct 26, 202344:30
Episode 367 One Thing You Should Not Do When Signing Up For SAAS Services

Episode 367 One Thing You Should Not Do When Signing Up For SAAS Services

Rob Cairns talks about one thing you should not do when signing up for a SAAS service.


Show Highlights:

  1. What not to do when signing up.
  2. The best way to sign up for SAAS Services.
  3. What happens when you move away from Google or Facebook sign-ins?
Oct 24, 202305:51
Episode 366 The History of WordPress With Jeff Chandler

Episode 366 The History of WordPress With Jeff Chandler

Rob Cairns sits down with Jeff Chandler and talks about the history of WordPress.


ShowHighlights:

  1. How the Wp Tavern was formed.
  2. The biggest story Jeff ever covered.
  3. The WordPress community.
  4. Covering the WordPress News.
Oct 19, 202336:53
Episode 365 Tips For Safe Online Banking

Episode 365 Tips For Safe Online Banking

Rob Cairns talks about tips for protecting your online banking. Show Highlights: 1. Use 2FA. 2. Use the mobile app and why. 3. Use strong passwords

Oct 17, 202306:21
Episode 364 A look at The History of Technology With Mark Westguard

Episode 364 A look at The History of Technology With Mark Westguard

Rob Cairns and Mark Westguard from WS Forms talk about the history of technology.

  1. What is a BBS?
  2. The history of video games.
  3. Types of Modems.
  4. General Tech talk.
Oct 12, 202342:59
Episode 363: Why You Need to Drive Traffic to Your Website and Mailing List

Episode 363: Why You Need to Drive Traffic to Your Website and Mailing List

Rob Cairns talks about why you need to drive traffic to your website and mailing list.


Show Highlights:

  1. What assets do you own?
  2. Social Media keeps changing the rules.
  3. Your Website and Mailing List really matter.
Oct 10, 202306:29
Episode 362 Wp World With Marcus Burnette

Episode 362 Wp World With Marcus Burnette

Rob Cairns talks to Marcus Burnette about this community project WP World.


Show Highlights:

  1. What is WP World?
  2. Features of WP World.
  3. Features coming in the future.
Oct 04, 202329:39
Episode 361 Being a Wordcamp Organizer With Jason Rouet

Episode 361 Being a Wordcamp Organizer With Jason Rouet

Rob Cairns talks to Jason Rouet about being a WordCamp organizer.

Show Highlights:

  1. Why community matters.
  2. The Work involved in being a Wordcamp organizer.
  3. The challenges involved in being a Wordcamp organizer.
Oct 03, 202342:24
Episode 360 Leaving Money On The Table

Episode 360 Leaving Money On The Table

Rob Cairns talks about the one thing businesses do to leave money on the table.

Show Highlights:

  1. What is left on the table?
  2. Why E-mail marketing matters.
  3. The only two things you own are your website and your email list.
Sep 28, 202306:40
Episode 359 My WordPress Journey With Laura Adamonis

Episode 359 My WordPress Journey With Laura Adamonis

Rob Cairns sits down with Laura Adamonis and talks about her WordPress journey.

Show Highlights:

  1. Laura's WordPress origin story.
  2. Laura's take on the WordPress ecosystem.
  3. Challenges with WordPress.
  4. Thoughts on the community.
Sep 26, 202346:07
Episode 358 WordPress Security and SolidWP With Dan Knauss

Episode 358 WordPress Security and SolidWP With Dan Knauss

Rob Cairns talks to Dan Knauss about WordPress Security and Solid WP.


Show Highlights:

  1. General WordPress Security.
  2. Why you should not have a built-in Malware Scanner?
  3. Why rebarnding to SolidWP?
  4. Where SolidWP is going.


Sep 21, 202358:48
Episode 357 Social Media Trends With Jeff Brown

Episode 357 Social Media Trends With Jeff Brown

Rob Cairns and Jeff Brown talk about social media trends.


Show Highlights:

  1. Why Social Media?
  2. Issues with X(Twitter).
  3. Meta and what is going on.
  4. Do we need Tik Tok?


Sep 20, 202330:43
Episode 356: Clients Need to Have Realistic Expectations

Episode 356: Clients Need to Have Realistic Expectations

Rob Cairns talks about why clients need to have realistic expectations.


Show Highlights:

  1. Why Expectations Matter.
  2. Clients need to do cost research.
  3. Costs have gone up.
Sep 19, 202307:04
Episode 355: WordPress Dumpster Fire With Ryan Waterbury

Episode 355: WordPress Dumpster Fire With Ryan Waterbury

Rob Cairns talks to Ryan about the WordPress Dumpster Fire on Twitter,


Show Highlights:

  1. Why .com and ,org need to be separated?
  2. Why a CEO can not be a bully.
  3. The impact on the community.
  4. Accusations of people fabricating plugin downloads.
Sep 16, 202334:15
Episode 354: Launch With Words With Bridget WIllard

Episode 354: Launch With Words With Bridget WIllard

Rob Cairns talks to friend of the show Bridget Willard about Launch With Words.


Show Highlights:

  1. What is Launch With Words?
  2. The new Launch With Word Web Dev Pack.
  3. Why Launch With Words over AI.
  4. Some of the books Bridget is working on.
Sep 15, 202340:40
Episode 353: My Switch to Fastmail

Episode 353: My Switch to Fastmail

Rob Cairns talks about why he moved to Fastmail.


Show Highlights:

  1. Why Fastmail.
  2. Privacy Matters.
  3. Features of Fastmail.
Sep 14, 202307:17
Episode 352: Copyright With Ryan Waterbury

Episode 352: Copyright With Ryan Waterbury

Rob Cairns talks to Ryan Waterbury about Copyright.


Show Highlights:

  1. What is copyright?
  2. How copyright matters.
  3. What to think about when using digital assets.
  4. How to manage copyright.
  5. Who is responsible for purchasing the correct licenses for digital assets?
Sep 13, 202329:39
Episode 351: Marketing With Nicole Osborne

Episode 351: Marketing With Nicole Osborne

Rob Cairns and Nicole Osborne talk all things marketing.

Show Highlights:

  1. Nicole's Marketing Journey.
  2. Pricing in Marketing.
  3. Thoughts for agencies,
  4. How to stand in the world of Ai.

Sep 12, 202356:10
Episode 350: My 57 Years

Episode 350: My 57 Years

Rob Cairns talks about lessons learned during his 57 years.

Show Highlights:

  1. Lessons Learned.
  2. How Rob's life is better,
  3. How life has changed.
Sep 08, 202307:41
Episode 349: WPCS.IO with Roger Rosweide

Episode 349: WPCS.IO with Roger Rosweide

Rob Cairns sits down with WPCS.IO co-founder Roger Rosweide.


Show Highlights:

  1. What is WPCS.IO?
  2. Features in WPCS.IO .
  3. Roadmap for WPCS.IO .
Aug 30, 202346:21
Episode 348: Networking Events

Episode 348: Networking Events

Rob Cairns talks about networking events.

Show Highlights:

  1. Why Networking Events.
  2. Meeting People at Networking Events.
  3. How to prepare for networking events.
Aug 22, 202306:23
Episode 347: Ethics in Handing Over Digitl Assets Wirh Ryan Waterbury

Episode 347: Ethics in Handing Over Digitl Assets Wirh Ryan Waterbury

Rob Cairns and Ryan Waterbury talk about Ethics in handing over digital assets.

Show Highlights:

  1. Tips for clients to protect themselves.
  2. Clients should own their digital assets.
  3. The proper way to manage digital assets for clients.
Aug 16, 202326:57
Episode 346: Wp Sync Sheets With Arpit Shaw

Episode 346: Wp Sync Sheets With Arpit Shaw

Rob Cairns talks to Arpit Shaw about his product WP Sync Sheets.


Show Highlights:

  1. What are Wp Sync Sheets.
  2. Product Roadmap,
  3. Why you should get this tool.
Aug 15, 202323:36
Episode 345: Rob's Thoughts on AI

Episode 345: Rob's Thoughts on AI

Rob Cairns shares his thoughts on AI.

Show Highlights:

  1. AI is a Tool.
  2. AI makes our work life easier.
  3. AI does not cost jobs.
Aug 15, 202306:12
Episode 344: Talking Books With Waren Laine-Naida

Episode 344: Talking Books With Waren Laine-Naida

Rob Cairns talks to Warren Laine-Naida about his two new books:

Show Highlights:

  1. Warren's Book: Digital Skills For Smart Seniors.
  2. How seniors can make better use of the Digital World.
  3. SEO All You Need to Know - 2nd Edition.
  4. Is SEO still relevant in the world of AI?
Aug 05, 202340:12
Episode 343: Communicating Wtih Your Care Plan Clients

Episode 343: Communicating Wtih Your Care Plan Clients

Rob Cairns talks about why you need to communicate with your care plan clients.

Show Highlights:

  1. Why communication is important
  2. Not Communicating is a bad thing.
  3. What happens when you renew your care plan without communication.
Aug 04, 202306:26
Episode 342: Wh You Need a WordPress Security Expert

Episode 342: Wh You Need a WordPress Security Expert

Rob Cairns talks about why you need a WordPress security expert.


Show Highlights:

  1. Why do you need a security expert?
  2. You can not DIY security anymore.
  3. The year of the vulnerability.


Jul 27, 202306:22
Episode 341: Talking eCommerce and WordPress With Ryan Waterbury

Episode 341: Talking eCommerce and WordPress With Ryan Waterbury

Rob Cairns talks about eCommerce and WordPress with Ryan Waterbury,

Show Highlights:

  1. Why WordPress for eCommerce.
  2. Is Woo the only answer?
  3. Other options for eCommerce and WordPress.



Jul 25, 202330:47
Episode 340: Setting Boundaries In Your Agency

Episode 340: Setting Boundaries In Your Agency

Rob Cairns talks about setting boundaries in your agency.


Show Highlights:

  1. Why you Need Boundaries.
  2. The Dog Ate My Homework.
  3. Why You Should Stick To Your Boundaries,
Jul 23, 202307:48
Episode 339: The Open Source Community With Courtney Robertson

Episode 339: The Open Source Community With Courtney Robertson

Rob Cairns talks to Courtney Robertson about the open-source community and the open-source summit.


Show Highlights:

  1. Why Open-Source?
  2. What is the Open-Source summit?
  3. Why collaboration matters.
Jul 17, 202341:10
Episode 338 TotalWP With James Giroux

Episode 338 TotalWP With James Giroux

Rob Cairns talks to James Giroux about TotalWP.

Show Highlights:

  1. Trends in the WordPress Space.
  2. What is TotalWP?
  3. Why does culture matter?
  4. The WordPress ecosystem.


And so much more.


Jun 28, 202358:13
Episode 337: Talking Mental Health

Episode 337: Talking Mental Health

Rob Cairns talks about Mental Health in this episode.


Show Highlights:

  1. Why Mental Health Matters.
  2. How to Take Care of Yourself.
  3. What to do when having mental health issues.


** Disclaimer Rob Cairns is NOT a doctor. Please consult one if having mental health issues

Jun 16, 202309:15
Episode 336: How to Pick Your Ideal Client

Episode 336: How to Pick Your Ideal Client

Rob Cairns talks to Ryan Waterbury about picking your ideal client.


Show Highlights:

  1. What makes an ideal client.
  2. What to watch for when picking a client.
  3. Things clients do to make a great partnership.


Jun 14, 202327:33
Episode 335: Why Being on Twitter is not Enough

Episode 335: Why Being on Twitter is not Enough

Rob Cairns talks about why just being on Twitter is not enough.


Show Highlights:

  1. Why being on Twitter is not enough.
  2. How to manage your brand on Twitter.
  3. Should you look at other social media avenues?
Jun 13, 202305:18
Episode 334: AI and Magai With Dustin Stout

Episode 334: AI and Magai With Dustin Stout

Rob Cairns sits down with Dustin Stout and talks all things AI and Magai.

Show Highlights:

  1. Why AI?
  2. How AI is making a difference in the world.
  3. What is Magai?
  4. Features of Magai.
  5. Roadmap for Magai.
May 30, 202332:30
Episode 333: Happy Birthday WordPress

Episode 333: Happy Birthday WordPress

In this special episode, Rob Cairns wishes WordPress a Happy 20th Birthday and talks about what WordPress means to him.

May 25, 202305:35
Episode 332: Modern WordPress With Brian Gardner

Episode 332: Modern WordPress With Brian Gardner

In this Episode, Rob Cairns talks to Brian Gardner about Modern WordPress.


Show Hights:

  1. What is Modern WordPress?
  2. Why is Build Mode?
  3. Changes coming to WordPress.
  4. Why we should embrace FSE.
  5. Changes to Frost.
May 24, 202329:24
Episode 331 Journaling and the Day One App With Kristen Wright

Episode 331 Journaling and the Day One App With Kristen Wright

Rob Cairns sits down with Kristen Wright and talks about journaling and the Day One App.


Show Highlights:

  1. Why Journal?
  2. Types of journaling?
  3. Benefits of journaling.
  4. What is the Day One App?
May 23, 202333:21
Episode 330: Hacks vs a Spoof

Episode 330: Hacks vs a Spoof

Rob Cairns talks about the difference between a Hack and a Spoof.

Show Highlights:

  1. What is a Hack?
  2. What is a Spoof?
  3. What is the difference between the two.
May 19, 202305:40
Epsiode 329: MainWP with Dennis Dornon

Epsiode 329: MainWP with Dennis Dornon

Rob Cairns talks to Dennis Dornon about MainWP.

Show Highlights:

  1. What is MainWP.
  2. Why you should use MainWP.
  3. Features in MainWP.
  4. What is coming in MainWP.
May 15, 202327:51
Episode 328 Stunning Digital Marketing's Security Stack

Episode 328 Stunning Digital Marketing's Security Stack

Rob Cairns talks about Stunning Digital Marketing's Security Stack.


Show Highlights:


  1. Hosting is part of your security stack.
  2. What is our agency's security stack?
  3. We used a layered security approach.
May 13, 202306:46
Episode 327: Why You Should Fire a Customer With Ryan Waterbury

Episode 327: Why You Should Fire a Customer With Ryan Waterbury

Rob Cairns sits down with Ryan Waterbury and talks t why you should fire a customer.

Show Highlights:

  1. Are there bad customers?
  2. When is it time to let go.
  3. How to fire a customer nicely.
  4. Boundaries and more boundaries.
May 11, 202330:36
Episode 326: AI and Copywriting With Todd Jones

Episode 326: AI and Copywriting With Todd Jones

Rob Cairns sits down with Todd Jones and talks about how AI impacts copywriting.


Show Highlights:

  1. The impact of AI on business.
  2. How does AI impact copywriting.
  3. Does AI impact jobs?
  4. What is the future of AI.
May 04, 202351:08
Episode 325: Should You Been On Twitter?

Episode 325: Should You Been On Twitter?

Rob Cairns talks about if you should be on Twitter.


Show Notes:

  1. Should you be on Twitter?
  2. What Twitter is really good for.
  3. Where do your customers go?
May 03, 202306:44