The SEO Rapper Podcast

On this episode of The SEO Rapper Podcast, we'll discuss pay-per-click and how to improve the performance of your campaigns.  I located an article on Search Engine Watch called, "Nine tactics to improve your PPC campaign performance in 2020" by Roman Daneghyan.  He highlighted a few of the benefits of using PPC like how ads can improve your brand awareness, and also boost sales. 

It is imperative that you define your target audience when doing any type of marketing, especially digital marketing.  When creating content, ads, graphics, or whatever…you want to be sure it speaks to the people you are targeting.  Over the years I’ve had countless conversations with business owners about their marketing strategies, and most don’t mention the target audience.  They focus on tactics, platforms, and different types content.  All of that is necessary too, but who is using those platforms and what type of content resonates with them is key to best performance.  The reality is, most entrepreneurs aren’t sure how to define a target audience.  I’m about to show you how.