
The Startup Podcast
By Yaniv Bernstein & Chris Saad

The Startup PodcastJun 16, 2022

Edu: Evidence Guided Product Management-- Don't Let Your Gut Lead You Astray w/ Itamar Gilad
Have you built products and no matter what you worked on it didn’t matter, the business metrics didn’t improve nor did the user experience? You are not alone!
Fortunately, we have special guest Itamar Gilad– Former Product Manager at Google turned startup coach, author and speaker here to help change your product mindset from data-driven to evidence-guided. Like many of you, Itamar developed and launched products that did not impact business metrics. From this, he investigated what makes the difference between successful and unsuccessful projects and how companies can repeatedly generate success.
What Itamar uncovers leads him to develop the “Product Idea Confidence Calculator”, a tool that can help your team switch mindsets and generate evidence for your product. Itamar is a true deep-thinker and this episode is sure to be thought-provoking for the entire team!
Episode Links
Visit Itamar’s website: https://itamar.gilad.com
Product Idea Confidence Calculator: https://itamargilad.com/resources/confidence-meter-calculator/
The GIST Framework https://itamargilad.com/gist-framework-slides/ and GIST Board https://itamargilad.com/resources/gist-board-template/
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Edu: Startup Storytelling - F*ck the Slides w/ Nir Zavaro
We’re all storytellers. It’s the way we first begin to learn and it's the way we have communicated important information for thousands of years. However, it is the skill we practice the least. As startup operators, if you were a better storyteller imagine what you could accomplish. You would be able to engross and inspire potential investors and employees in any situation and be able to explain features better to your teams and get more work done. How, you ask?
Today we say “F*ck the Slides” with special guest, author of the upcoming book, storytelling expert and passionate salesperson - Nir Zavaro. In this episode Nir and Yaniv explore the importance of storytelling for founders. In doing so they delve into the “trailer” and “toilet” pitches, when to use them and how crucial they are for a founder to get right. Nir’s knowledge and experience is on show in this one, don’t miss it!
Episode Links
Watchout for Nir’s new book “F*ck the Slides” releasing in September
Nir’s website: https://nirzavaro.com/
Follow Nir on Instagram: @nzavaro
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Edu: Startup Planning — Follow the Ten Commandments w/ Oliver Heckmann
Good plans often make the difference between success and failure. Yet so many organisations are filled with time-consuming, ineffective, demoralising planning processes that have everybody muttering “waste of time” under their breath.
Fear not! We have very special guest Oliver Heckmann—Head of Engineering at Silicon Valley darling Coda and former Google VP—to help set you up for good planning! In this episode, Oliver talks through his “Ten Commandments of Good Planning”. These commandments have been honed through years of hands-on work helping organisations deliver value. Oliver is one of the very best… you don’t want to miss this one.The Ten Commandments of Good Planning
Thou shalt plan both top-down and bottom-up
Thou shalt not plan for the future without reflecting on the past
Thou shalt not blindly copy someone else’s tool or process
Thou shalt not spread planning information across different places
Thou shalt not plan in a separate place than you execute
Thou shalt not confuse Goals with Stretch Goals
Thou shalt not waste time on success metrics when success is obvious, or rush success metrics when success is not obvious
Thou shalt not etch your plans in stone
Thou shalt spend no more than 10% of your time planning
Thou shalt not confuse OKRs with strategy or vision
Episode Links
Oliver Heckmann on LinkedIn: https://www.linkedin.com/in/oliver-heckmann-a173082/
Email Oliver to talk planning and OKRs at your organisation: oheckmann@coda.com
Oliver’s template for hackathons, ideations, awards, and more: https://coda.io/@oliverheckmann
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Reacts: The VC Slaughterhouse -- Don't Let Investors Kill Your Dreams
🌶️🌶️🌶️🌶️🌶️ episode. Yaniv and Chris are fired up about bad VC investors, and they can't hold it in any longer!
Good Venture Capitalists help founders make the impossible, possible. They are the fuel that allows rocketships to defy gravity.
But bad VC investors will take a founder's dream and grind it into dust.
In this episode, Chris and Yaniv share the ways in which bad investors often undermine a founder's ability to pursue their vision. They then share tips how as a founder to look out for and defend against this type of "dumb money" investor, and how to show traction that is beyond just revenue.
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg. Do it right now! It takes less than a minute.
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Edu: Eliminating Distraction - Life-changing Techniques to Turbocharge Your Traction w/ Nir Eyal

Reacts: ChatGPT - A Billion Dollar Company with Only 3 Employees? w/ Jeremiah Owyang & Ben Parr
About The Episode
All of a sudden, AI is everywhere.
But how do you pick through the hype to understand the real impact? And importantly, as a founder how should you react to the rapid emergence of LLM-based AI?
Chris is joined by two leaders in the AI space, AI analyst and prolific investor Jeremiah Owyang and Ben Parr (co-founder Octane AI) to give you actionable insight and advice on how AI affects startups, from the macro-societal level all the way down to the micro.
No matter how much you've been reading and listening on AI, there are new perspectives here that will add to your understanding.
Episode Links
AI Classification Framework: https://techcrunch.com/2023/03/14/the-ai-revolution-has-outgrown-the-turing-test-introducing-a-new-framework/ Ben Parr: https://benparr.com The AI Analyst newsletter: https://benparr.substack.com/ Ben on the socials: @benparr Jeremiah on Twitter: @jowyangThe Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app Follow us on YouTube Give us a public shout-out on LinkedIn or anywhere you have a social media followingKey links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/ The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff, including up to USD200k in compute credit, at https://goo.gle/tsp Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2ALearn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Edu: Moving to the US - is it unpatriotic? w/ Jack Bloomfield
About The Episode
In this episode, Chris Saad and Jack Bloomfield discuss the pros and cons of moving to the US to accelerate and amplify the success of your startup. They discuss topics like..
Is the US really that great? Isn't moving to a big city pointless after Covid? Isn't it unpatriotic to leave your country for the US? And more...The Pact Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following Key links
The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff, including up to USD200k in compute credit, at https://goo.gle/tsp Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2ALearn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Reacts: Chris is Back With Controversial Thoughts on the Last Few Episodes
About The Episode Chris has had to watch from the sidelines for the last four episodes while he rested his voice, and it almost killed him! This week he is BACK and can’t wait to share his spicy takes on everything we discussed during his convalescence. If you ever wondered what Gogglebox crossed with TSP might be like, this one is for you. The Pact Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following Key links
The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff, including up to USD200k in compute credit, at https://goo.gle/tsp Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2ALearn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/
Edu: Good Communication – The Superpower That Could Save Your Startup w/ Jenny Rudd
We’ve been communicating all our lives, so we’re probably pretty good at it, right?
Wrong.
Poor communication has arguably been responsible for more startup failures than any other single cause. In this episode, Yaniv is joined by Jenny Rudd, founder of DisputeBuddy, to talk about good communication: what it is, how to do it, and why your startup will die without it.
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following
** The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff including up to USD200k in compute credit at https://goo.gle/tsp **
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
FInd Jenny at https://www.linkedin.com/in/jenny-rudd-71a3352b/
Find Chris and Yaniv:
http://chrissaad.com/advisory/

Edu: Term Sheet Pitfalls – Don’t Turn Your Cap Table Into a Crap Table
Darker times in venture have seen the return of some old investment terms that haven’t had much of an airing lately: warrants, participating liquidation preferences, tranches, and more. These aren’t always bad, but if you’re not careful you can end up with a cap table that makes you uninvestable in future rounds.
In this episode, Yaniv is once more joined by Jessy Wu, Investment Principal at Afterwork Ventures, to talk through a rogue’s gallery of investment terms, what they mean, and how to think about them.
Jessy’s Original Post: https://www.linkedin.com/posts/jessyzwu_venturecapital-startups-investment-activity-7006777884203769856-aRxw
Afterwork Ventures: https://afterwork.vc
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following
** The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff including up to USD200k in compute credit at https://goo.gle/tsp **
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
FInd Jessy at https://www.linkedin.com/in/jessyzwu
Find Chris and Yaniv:
http://chrissaad.com/advisory/
https://www.linkedin.com/in/chrissaad/
https://www.linkedin.com/in/ybernstein/

Edu: Investor Comms – Happy Investors, Happy Life
Communicating with your investors can seem like an annoying chore when you’re grinding away as a founder trying to make something out of nothing. But there are a lot of good reasons why you should keep your investors in the loop. And it doesn’t have to be painful!
In this episode, Yaniv is joined by friend-of-the-pod Jessy Wu, Investment Principal at Afterwork Ventures, to talk through her six tips for conducting excellent investor comms that will put you top of every investor’s portfolio. Yaniv also shares his perspective as both a founder and an angel investor.
Jessy’s Post: https://www.linkedin.com/posts/jessyzwu_venturecapital-founders-startup-activity-7005692338249359360-ygEt
Afterwork Ventures: https://afterwork.vc
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:*Follow, rate, and review us in your listening app. *Give us a public shout-out on LinkedIn or anywhere you have a social media following.
** The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff including up to USD200k in compute credit at https://goo.gle/tsp **
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
Find Chris and Yaniv:
http://chrissaad.com/advisory/
https://www.linkedin.com/in/chrissaad/
https://www.linkedin.com/in/ybernstein/

Edu: Talent Density – Mediocre Performers, Mediocre Outcomes
Netflix popularised the term “talent density” to describe the key plank of its approach to building a high-performing organisation. But what is it? Why is it important? And of course, how can you ensure your startup possesses high talent density?
While Chris rests his voice, Yaniv is joined by Henry Innis, founder of Mutinex, to dive into this topic. They cover the following, while sharing hard-won experiences and anecdotes along the way:
* What is talent density?
* Why is it important?
* Attracting and retaining top talent
* Compensating and rewarding high performers
* The critical role of culture in enabling and retaining performace
* Letting go of low performers
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following
** The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff including up to USD200k in compute credit at https://goo.gle/tsp **
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
FInd Henry at https://www.linkedin.com/in/henryinnis/
Find Chris and Yaniv:
http://chrissaad.com/advisory/

Edu: Raising Capital at Seed – Don’t Listen to the Dumb Money
The days of easy startup money are over (for now, at least). With the change in capital raising climate has come a tsunami of stupid advice—especially for the many startups facing the challenge of raising at the Seed stage. This advice is making a hard situation even harder.
Chris and Yaniv have your backs though! In this episode they tell you what has and hasn’t changed about raising Seed, the timeless truths of raising at this stage, and of course: how to create an absolutely killer Seed pitch deck.
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following
** The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff including up to USD200k in compute credit at https://goo.gle/tsp **
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
Find Chris and Yaniv:
http://chrissaad.com/advisory/

Q&A: Non-technical Founder Fails, Breaking Into Startups, Zero Interest Rate Phenomena, and More
Chris braves his vocal issues to rejoin Yaniv in our latest Listener Q&A episode. Five great questions, lots of great discussion and actionable advice.
* How do you break into startups when you only have corporate experience?
* What is your take on when startups need legal support, and what should the characteristics of an optimal legal support for startups be?
* What's the most common misconception that a non-technical sole founder has in the early stages?
* What’s the difference between business strategy and product strategy in Startups? Do you have some examples?
* In light of higher interest rates, what start-up practices would you reconsider in order to get to profit earlier?
Thanks to Allen, Onur, Jayen, Leandro, and Antonios for your questions.
*Get your question in for our next Q&A episode:* https://forms.gle/NZzgNWVLiFmwvFA2A
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following
The Startup Podcast is sponsored by Google Cloud, the best cloud for startups. Get all the good stuff at https://goo.gle/tsp
Find Chris and Yaniv:
http://chrissaad.com/advisory/

Edu: Habit Forming Products - The Secrets Of User Retention with Nir Eyal
If using your product becomes an ingrained habit for your users, you’re well on your way to massive success. But how do you make your product habit-forming?
On this episode of The Startup Podcast Yaniv talks to Nir Eyal, the world’s leading behavioural designer and author of the bestselling book Hooked: How to Build Habit-Forming Products. Nir and Yaniv talk about what types of products can benefit from habit formation (it’s broader than you think!) and how you can implement the four-step “Hooked model” to make your customers reach for your product now and into the future.
Buy Hooked: https://www.nirandfar.com/hooked/ (the audiobook is great)
Check out Nir’s work at https://www.nirandfar.com/
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Escalation - Without It, You're Going Nowhere
Without a clear communication path back to leadership, creating autonomous teams doesn’t lead to an empowered organisation… it just leads to chaos. Escalation is that clear communication path. Far from being a minor practice, escalation is the nervous system that allows multiple empowered teams to still act as a single cohesive organisation.
In this episode, Chris and Yaniv explain what escalation is, why it’s important, and how to create a culture of effective escalation within your organisation.
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Conviction - Data Driven Doesn’t Cut It
It is nearly impossible for a startup to succeed if its leaders do not have a clear sense of conviction about the direction they are going. But what is conviction? Why is it so critical? And what are the ingredients that are necessary in building and maintaining that sense of conviction as a leader?
In this episode, Chris and Yaniv break down this sometimes murky topic into a clear set of criteria and steps that allow any leader to map out what it takes to build and maintain a sense of conviction at their startup.
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Reacts: Why Elon Musk Killed Twitter’s Developer API – According To The Exec Who Ran It

Edu: Transforming Into a Product-Led Org Part 2 – How To Make It Happen
The great disruptors of Silicon Valley are nearly all product led. In this episode, Chris and Yaniv dive deep on how a product-led organisation works, what is necessary for it to be successful, the various responsibilities of Product Managers and their counterparts, and most importantly: what it takes to transform any organisation into one that is truly product-led. It’s not easy, but it is worth it! This episode helps guide the way.
This is Part 2 of a 2-part series on transforming into a product-led organisation, designed to work as a companion to Chris’s recent presentation on the same topic. We strongly recommend listening to Part 1 first.
You can access the rest of Chris’s “Scaling Startups” series at https://www.chrissaad.com/startupscale
Article on the W Framework by Lenny Rachitsky and Nels Gilbreth: https://review.firstround.com/the-secret-to-a-great-planning-process-lessons-from-airbnb-and-eventbrite
Turn the Ship Around! By L. David Marquet: https://www.amazon.com/Turn-Ship-Around-Building-Breaking/dp/1591846404
Our interview with Marty Cagan: https://spotifyanchor-web.app.link/e/v6ZD6YOHTwb
Our episode on Alignment: https://spotifyanchor-web.app.link/e/oMrMJU2HTwb
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Transforming Into a Product-Led Org Part 1 – Why Be Product Led?
The great disruptors of Silicon Valley are nearly all product led. In this episode, Chris and Yaniv explain what a product-led organisation looks like, how it thinks, and why it is the right model for massive disruption at scale. They then discuss common alternative models to being product led, and the risks and dysfunctions of these various alternatives.
This is Part 1 of a 2-part series on transforming into a product-led organisation, designed to work as a companion to Chris’s recent presentation on the same topic. Next week, we will dive deep into the “how” of becoming product led.
You can access the rest of Chris’s “Scaling Startups” series at https://www.chrissaad.com/startupscale
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: What Startups Can Learn From Poker – Know When To Hold ‘em
All season, Chris and Yaniv have talked about the mindset that is needed to succeed at venture-backed startups. For the final episode of Season 1, we tie it all together with an analogy: tournament poker. It is amazing how many things poker and startups have in common, so in this episode we use the lens of poker to discuss the big picture of how to approach building a successful startup. We dive into each of the following aspects of commonality between poker and startup life:
Iterative Cash-burning Making decisions based on uncertain information Progressive learning Resulting Relatively low probability of a successful outcome (and that’s OK!)We were inspired by the book Thinking in Bets, by former pro poker player Annie Duke.
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Q&A: Mike Scott – Employee for the First Time at 40
Mike Scott is a serial entrepreneur who found himself working at a large tech unicorn when they acquired his business. As newly-minted Head of Product Partnerships, Mike has questions! Luckily, Yaniv and Chris have (some) answers. This ended up being a bit of a personal discussion and coaching session, and we thank Mike for opening up. In this Office Hours episode, topics discussed include:
The transition from entrepreneur to employee. What is the Product Partnerships function? Measuring the impact of your function in a cross-functional setting. How “small business thinking” can help bigger companies move faster. The unique role and cadence of partnership functions at a product company. Moving from an enablement function to a value driver.Mike has an awesome podcast of his own, How To Be Moderately Successful: https://podcasts.apple.com/au/podcast/how-to-be-moderately-successful/id1535553116
Connect with Mike Scott on LinkedIn: https://www.linkedin.com/in/mikeadamscott/
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Alignment – Make Sure You’re Pulling in the Same Direction
Alignment is about making sure that everybody in an organisation is working in such a way that their efforts build on each other, rather than cancelling out. If you’re not aligned, it doesn’t matter how hard you work—you’re not going to get anywhere. In this episode, Chris and Yaniv discuss:
What does it mean to be aligned? Alignment at different levels and across different time spans Encouraging alignment at a cultural level Surfacing hidden assumptions The importance of writing things down Why meetings are important (yes, really!)Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Company Culture – You Shall Reap What You Sow
This bonus episode is a collaboration with Yan Kruger’s fantastic Growth Ripples podcast.
Startups can survive a bad culture to achieve product-market fit, but once they reach the scale-up stage the effects of poor culture hinder growth. In this episode, Yan and Yaniv discuss what culture is, why it’s so important, and when is the right time to start investing in it.
Why culture matters. What is culture? Common warning signs for a bad culture. What does it mean to design a culture? Why startups are like poker, making the transition to being a founderConnect with Yan: https://www.linkedin.com/in/yankruger/
Yan’s Growth Ripples podcast: https://www.youtube.com/channel/UCthdrOh5Ce439ppCwGHzovg
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Prioritization & Unfunded Mandates - If Everything is a Priority, Nothing is a Priority
Most startups limp along with way too many priorities—and the lack of focus will kill them. Ruthless and deliberate prioritization and sequencing is *the* secret ingredient behind successful startups. In this episode, Chris and Yaniv tell you how to do it like the best, and how to avoid falling into many common traps.
Why prioritization matters & the importance of focus. Why you can’t grow your way out of needing to prioritize. Why the first version of your product shouldn’t look like a small version of your ultimate vision. The three kinds of unfunded mandate. How to push back on an unfunded mandate from leadership. Prioritization & fundraising.Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Business Development - Embracing Raw Capitalism w/ Emil Michael
Emil Michael was Uber’s Chief Business Officer during the company’s glory years, and is one of the small handful of people who shaped the modern ridesharing economy. Emil is one of Silicon Valley’s most legendary business development people, and in this episode he shares some of his best tips about finding, evaluating, closing, and executing partnerships that will turbocharge your startup.
As an added bonus, Chris and Emil share some stories from their early days of Uber, what made Uber’s culture special, how it’s been portrayed publicly, and how things have changes at Uber.
https://www.emilmichael.com/
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Reacts: Downturn Fundraising - How to Raise Money in the Current Climate w/Emil Michael & Jessy Wu
It’s no secret that the investment environment has changed quite drastically in the last six months, and for many founders out there it has become much more difficult to raise the needed funds.
We have recently had the privilege of speaking to two incredible investors: Jessy Wu from Afterwork Ventures, and the legendary Emil Michael, former Chief Business Officer of Uber.
In this bonus episode, we asked each of them for their advice to founders on how to navigate the current fundraising environment.
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Avoiding Toxic Niceness - Speaking Truth to Power (with Jessy Wu)

Q&A: Prioritising Features, How to Cold Email Investors, and More
Time for another Listener Q&A episode! Chris and Yaniv give clear, actionable answers on the following questions:
How to prioritise which features to build? How to think about PR for your startup? When is the right time to start building hype and interest for your product? What’s the best way to cold email potential investors?Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Ask questions for future Listener Q&A episodes: https://forms.gle/NZzgNWVLiFmwvFA2A
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Developer Platforms - Profiting From the Labour of Others
The modern software ecosystem is made possible by developer platforms and APIs. Many of the most successful tech startups of recent years have succeeded by offering powerful tools to developers. So what exactly are devekoper platforms, and what makes them so valuable? And how should you think about incorporating developer platforms into your own startup growth story?
In this episode, Chris and Yaniv tap into their deep experience building developer platforms to take you through the opportunities, pitfalls, and unique mindset of dev platform creation.

Edu: Startup Crisis Management - When It All Turns To Sh*t
There comes a point in the journey of most startups when it all turns to sh*t. A crisis looms large and it is up to you, as a leader, to get things back on track. What do you do? How do you talk about it? How do you move quickly without making things worse? And how do you not lose your mind doing it? In this episode, Chris and Yaniv discuss:
The different kinds of startup crisis Why you need to stay calm How to communicate with the team Taking responsibility Time dilation: buying yourself more time Being bold & failing forward Looking after your mental healthFollow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: First Principles Thinking - Don’t Doom Yourself to Mediocrity

Edu: Startup Accelerators - Trash or Treasure?
You can’t swing a cat these days without hitting a startup accelerator. But what actually are accelerators? What’s the point of them? And most importantly, is it worth having your startup go through one? In this episode, Chris and Yaniv will talk you through it:
What are startup accelerators? How do they work? The primary benefits of going through a startup accelerator. How to decide whether to apply to a startup accelerator. How to choose an accelerator. Yaniv’s experience going through the Y Combinator accelerator. Listener questions.Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Product Marketing - A Love Story
Product Marketing is one of the most commonly neglected or misunderstood functions in a Silicon Valley style tech startup. At the best companies, it is the glue that keeps everything together and allows a deep focus on building and iterating a great product. Without this glue, things tend to fall apart, sooner or later.
Yaniv is out on vacation this week, so Chris is joined by a special guest host: Leah Mahtani, Product Marketer Extraordinaire. In this episode, Chris and Leah cover the following topics:
What is Product Marketing? The role of Product Marketing in an agile organisation Who should Product Marketing report to? The “launch letdown” The daily grind of go-to-market: enablement What goes wrong when you don’t have a clear go-to-market Common Product Marketing mistakes Going “deep enough”Connect with Leah on LinkedIn: https://www.linkedin.com/in/leahmahtani/
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Burnout - Avoiding the loss of identity and productivity

Q&A: When to Ignore Advice, The Next Big Thing, and more
We are back with a fresh Listener Q&A episode! Chris and Yaniv dive deep on the following questions:
When should you IGNORE advice? Is it ever too early or too late to start a startup? How important are strong sales skills for a founder? What is the Next Big Thing going to be?Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: Product-Led Growth - Accelerate Sales & Supercharge Scale w/ Kyle Poyar

Edu: Product & Product Management - Empowering Your Team to Scale w/ Marty Cagan
Marty Cagan joins Chris and Yaniv to discuss what he sees as the biggest risk to building a successful product. It’s not choosing the wrong problem, it’s building the wrong solution!
Marty is as close as the world of product has to a public intellectual: after decades spent building impactful products at Hewlett-Packard, Netscape Communications, and eBay, Marty founded Silicon Valley Product Group to spread the best practices of product development in tech. His two books Inspired and Empowered have taught countless Product Managers and leaders how to build better products.
In this episode, we discuss:
Solution Risk and why it’s the biggest risk for most startups;
Prototyping and the PM solution discovery toolkit;
The Product Manager as CEO of the team;
The power of including Engineers in product discovery;
Empowered Product Designers;
How to hire a PM;
What to do if you find yourself in a feature team;
The importance of coaching in developing Product Managers;
Subject matter expertise and the Domain Dogma trap;
This discussions in this episode were inspired by Marty’s blog post on solution risk: https://www.svpg.com/the-biggest-risk/
Learn more about Marty here: https://www.svpg.com/team/marty-cagan/
Read Marty’s book Inspired: https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/
Read Marty’s book Empowered:: https://www.svpg.com/books/empowered-ordinary-people-extraordinary-products/
Want to connect with us?
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
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A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Edu: 7 Deadly Sins of Scaleups and BigCos - Do You Need To Repent?
Chris and Yaniv have worked in and advised many startups, scaleups and BigCos. There are 7 organizational sins they see over and over again. In this episode, they unpack and discuss each of these sins, discuss what causes them, and identify the key symptoms.
Sin 1: Poor context setting by the leadership team;
Sin 2: Poor operationalization of shared context;
Sin 3: Poor planning;
Sin 4: Poor org structure;
Sin 5: Poor role design and ways of working;
Sin 6: Poor risk-taking;
Sin 7: Piecemeal attempts to rectify;
This episode was inspired by Chris’s blog post on the same topic: https://www.chrissaad.com/startupsnippets/2022/6/the-7-deadly-sins-of-scaleups-and-bigcos
Want to connect with us?
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
Please rate and Review The Startup Podcast on your podcast app.
Listen on Apple: https://podcasts.apple.com/au/podcast/the-startup-podcast/id1612757016. Listen on Spotify: https://open.spotify.com/show/5C6oN1uFj29A4jHZn57lNO.
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84NjhlNWEwNC9wb2RjYXN0L3Jzcw
A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/

Reacts: Adam Neumann's Big Raise - And What We Can All Learn From It
The founder of WeWork, Adam Neumann, spent countless billions of investor money on the way to a failed IPO that values the company at over $50 Billion. Now, it is worth just one-tenth of that amount. The WeWork story was presented as one of disgrace and faiure.
Now Adam Neumann is back in the news, having raised $350 million from Andreesen Horowitz in what may be the largest Pre Seed capital raise in history. How did that happen? In this episode, we discuss:
https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter @ybernstein @chrissaad
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Edu: Growth - Stop Hacking and Start Growing w/ Casey Winters
Casey is currently CPO at Eventbrite and instructor at Reforge, Casey has a ridiculous CV spanning leadership roles at GrubHub and Pinterest, as well as key advisory roles at unicorns like Canva and Thumbtack.
Even more importantly, Casey is one of the clearest thinkers in the world when it comes to the topic of Growth. In this episode, Casey, Chris and Yaniv discuss:
What is Growth? Why is “Growth Hacking” such a distasteful term?
How to build a Growth team at a startup.
Should you hire a VP of Growth?
Building the Growth “muscle”
The art and science of running effective experiments
When to build an MVP (hint: less often than you think!)
How to “graduate” successful experiments
Resources:
Casey’s blog
Article on MVP Mindset
Join the discussion on LinkedIn: www.linkedin.com/company/the-startup-pod/
Follow us on Twitter @ybernstein @chrissaad
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Edu: Pay it Forward - The Ponzi Scheme of Generosity
The concept of “pay it forward” is profoundly ingrained in Silicon Valley culture. But what is it exactly? How did it take root so deeply in an individualistic culture full of immigrants and blow-ins? And why is it so fundamental to the success of the ecosystem?
In this episode, Chris and Yaniv unpack the magic of pay it forward, by way of game theory and the marvellous Robert Scoble.
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Q&A: ReciMe's Christine Nguyen - Solving the Hard Side
How to think about solving the marketplace “cold start” problem.
When and how to monetize.
Focusing on user experience.
Targeting a specific market niche.
High profile angel investors and celebrity endorsements
Being global from day one.
This isn’t your typical interview: Office Hours is live-on-air consulting, where we dissect a startup and provide actionable advice and feedback that will help make it stronger. Listen as we take all the building blocks from previous episodes and apply them to a real, live startup.
Join the discussion on LinkedIn: www.linkedin.com/company/the-startup-pod/
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Startup Newsletter: www.chrissaad.com/startupnewsletter
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Edu: Opportunity Cost - How Much Are You Really Paying?
Chris and Yaniv discuss why momentum, hustle and opportunity cost are the critical concepts to operationalise not just in your business but life in general. There are some long-awaited rants on bureaucracy in start-ups, and great practical advice for anyone working at a startup right now drawn straight from both of their early-career experiences.
Timestamps:
1:45 Why momentum is critical to startup success
4:12 Defining momentum
7:00 Why it’s important to compare your momentum to the global benchmark
8:40 How to know if you have the momentum you need to succeed
9:23 Why you need to be both patient and impatient
9:42 What hustle really means
12:55 Why you need to understand opportunity cost
19:23 How to use opportunity cost and impatience to drive momentum
21:50 Why replicating big company processes at a start-up is bad business
Join the discussion on LinkedIn: www.linkedin.com/company/the-startup-pod/
Follow us on Twitter @ybernstein @chrissaad
People Engineering Newsletter: newsletter.peopleeng.com
Startup Newsletter: www.chrissaad.com/startupnewsletter
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Reacts: The Uber Files - Tech Industry Narratives and the Media
Uber has been in the news recently thanks to a fresh trove of emails discussing some of the early practices at the company. Chris and Yaniv use this news as a jumping-off point to discuss the social obligations of tech companies, shifting public perceptions, the role of the media in framing issues around tech, and the way in which this fits into the broader political landscape---especially in the United States.
This is a bit different to our usual material, but we really enjoyed recording it. We'd love it if you let us know what you think!
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Edu: The Founder Journey - Don’t Get Fired From Your Own Startup
In this episode, Chris and Yaniv discuss the ways in which the role of a founder-CEO changes in quite revolutionary ways, what it looks like when a founder can't keep up with the pace of change, and how founders can work on themselves to make sure they don't become the limiting factor in their startup's success.
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Edu: Software Engineering - Don't Burn The House Down
Software engineering is a discipline that is often deeply misunderstood, often leading to frustration and inefficiency. With over 15 years experience as an engineer, Yaniv will help straighten things out (with Chris's help).
What even are software engineers? How are they different from IT? How do they work with product management? How do you keep your engineers accountable? Why is outsourcing problematic? Do no-code tools mean that software engineers are no longer necessary?
Listen in to hear the answers to these questions and more.
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DM Yaniv on LinkedIn (https://www.linkedin.com/in/ybernstein/) to get your unique link code to The Startup Podcast Promote us to your network and aim to reach as many interested people as possible If you get the most unique listens by 12:00PM AEST on Friday, July 15 then you are the winner We will contact you to arrange a topic and recording time 👉 Join the discussion on LinkedIn: https://www.linkedin.com/company/the-startup-pod/Follow us on Twitter @ybernstein @chrissaad
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Edu: Choosing Your Geography - Yaniv and Chris Finally Disagree
As a startup with ambitions of global disruption, the odds are already against you. Don't make things worse by launching in a geography that lengthens those odds, or that distort your company in a way that dooms international expansion.
How to think about geography? Chris and Yaniv don't quite see eye to eye on this one, so join them for a thought-provoking and (mostly) respectful debate. After that, tell us what you think! (Ed: Yaniv is clearly correct)
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**This episode is brought to you by n14.io**

Edu: Organisational Design - Hiring your way out of incompetence
You're building a complex product, so you need a lot of specialists to handle the complexity, right?
BA, PM, UXR, UX, UI, PgM, PMM, Architect, TL, Scrum Master, FE dev, BE dev, DevOps, QA...
Right?
Wrong.
Chris and Yaniv describe the misunderstandings that lead to the formation of oversized teams of over-specialised roles---and the very real problems and dysfunctions that follow. They then discuss the scalable and effective organisational design adopted by some of the best tech companies such as Google, Uber, Facebook, Spotify, and Amazon.
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**This episode is brought to you by n14.io**

Q&A: Common Founder Mistakes, Strategic Investors, and more
You ask questions, we give answers! In our first-ever Listener Q&A episode, Chris and Yaniv tackle the following questions asked by our wonderful listeners:
-What are the biggest mistakes new founders make?
-What are the pros and cons of taking money from a strategic investor?
-Key operational metrics for engineering and product teams?
-What should I do if I find out someone else is building the exact same product as me?
-Should I wait until I find the perfect problem to solve before founding a startup, or dive right in?
Follow us on Twitter @ybernstein @chrissaad
People Engineering Newsletter: newsletter.peopleeng.com
Startup Newsletter: www.chrissaad.com/startupnewsletter
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**This episode is brought to you by n14.io**

Edu: Venture Debt - Get Sophisticated when Raising Capital w/ Matt Allen

Reacts: The Downturn - Execute Well or Die
Sentiment in the markets has turned sharply downward. What does this mean for venture-backed startups?
Don't panic.
In this special topical episode, Chris and Yaniv discuss:
-Is this more like 2001 or 2008?
-What should you be doing differently?
-Should you extend your runway?
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Edu: Engaging Young Employees - Do You Know How To Attract Bright Young Minds? w/ Dan Brockwell from Earlywork
What do you need to do to keep employees engaged and committed? What should your position be on remote work? Side hustles? Ping pong tables? Should you offer all employees equity?
Chris and Yaniv discuss all this and more with Dan Brockwell, Founder and Chief Meme Officer of Earlywork, a vibrant community for early-career professionals. Topics include: Job risk vs. career risk What candidates are looking for in their career ESOP Remote vs. In office Diversity and inclusion Side hustles How young candidates are looking for jobs Check out Earlywork at earlywork.co This episode is brought to you by n14.io

Edu: Finding and Hiring Talent - Always Be Closing
Look at any great tech company, and there is an exceptionally talented team behind it. Great talent is always in short supply, so how do you make sure that you are able to secure incredible people for your startup? In this episode, Chris and Yaniv discuss:
Hiring as marketing & sales Sourcing Employer branding What makes a good startup employee How to run a tight process Making a thoughtful decision Closing wellChris' "Tips for hiring like Uber" post: https://www.chrissaad.com/startupsnippets/2021/12/oxin1bo5ow0s53tz7vcsh7c3g8z5k3

Edu: Finding a Co-founder - Avoid Choosing the Wrong Partner
The co-founder relationship is far and away the most important one in any startup. If you get the partnership right, you become an unstoppable team. If you get it wrong, the relationship will blow up -- most likely taking the startup with it. So how do you know what to look for in a co-founder? And how do you find Mr/Mrs/Mx Right? In this episode, Chris and Yaniv dive into:
Getting unstuck at the beginning of the startup journey Do you need a co-founder? (spoiler alert: yes) The key skillsets in a founding team Co-founder relationship as a marriage, founder dating What makes someone a co-founder Finding vs. earning a co-founder
Edu: Technology vs. Product - The Power of Saying No
You’re a “tech” company, so you’re building technology, right?
Wrong.
Technology is merely the medium through which you are bringing a product to the world. In this episode, Chris and Yaniv talk about what it means to build a product, what that means for your relationship with customers, and the profound importance of learning how to say “no” to your customers.

Edu: Picking the Right Business Model - Don't Prop up the Industry you Should be Disrupting
Have you followed your heart when choosing the business model for your startup? Or are you making the choice out of fear?
Yaniv and Chris examine when to go B2B and when to go B2C, and how too many startups are selling to the very industry they should actually be disrupting.
Episode overview:
[1:44] Chris explains how the Netflix and Uber b2c business models made them so truly disruptive
[7.22] Why pursue a full-stack disruption over a traditional B2B model?
[11:16] Case study examples: Uber and Instagram’s success with customers
[13:51] The consequences of moving from B2B to B2C
[16:21] Aggregation theory and power of aggregating demand
[29:01] The mirage of playing it safe in life and in business
[29:53] How to bring investors on board with your b2c, full-stack disruption business model
References:
Stratechery blog - https://stratechery.com/

Edu: Investing & Fundraising - The Truth About VC w/ Nick Crocker from Blackbird Ventures
Chris and Yaniv have a discussion with Nick Crocker, General partner at Blackbird Ventures. Together they discuss The truth about "VC Value add" and how the wrong investor can be value destructive How founders and VCs partner over a multi-stage iterative game of growth Reference checking potential investors How founders imagine and build new products The importance of hiring operations and finance people The precious nature of a founder's attention and health And more!

Edu: Fundraising Basics Part 3 - Crafting your pitch
Building compelling and clear fundraising narratives and pitch decks can be life and death for your startup.
In this episode, Yaniv and Chris discuss what a standard pitch deck narrative looks like and go deep on each slide and explain best practices and common mistakes when telling your story. They also talk about other important uses of the pitch deck that you might not have considered yet!

Edu: Fundraising Basics Part 2 - Avoid Selling Yourself Short
Knowing how to run a good fundraising process (and what to ask for) can make the difference between a glorious partnership that takes you to your next big milestone and serious resource constraint and a fractious relationship with investors. Getting this right is one of the highest leverage things and founder can do. In this episode, Chris and Yaniv discuss:
Signaling: how to make yourself look credible How to run a fundraising process How to craft your ask (how much, for what valuation) How to pick your investorsArticle link: VCs Should Play Bridge

Edu: Fundraising Basics Part 1 - How to Find the Smart Money
The symbiosis between founders and venture capitalists is at the core of what makes the startup business model possible. When it works well it can work very well indeed, but when it goes badly the result can be catastrophic. Get educated on how it all works, and how to dance the dance.
In this episode, Chris and Yaniv discuss:
Different stages, seed vs A etc. Aside: non-dilutive capital What investors look for Thinking about defensible moats Selling the big picture vs. existing traction
Edu: Scale-up Execution Overview - Avoiding Founder Sabotage
Is your startup about to snatch defeat from the jaws of victory?
When you've built a product that customers love, scaling up to take that product to more customers might seem simple. In fact, the scale-up phase of a startup's life is arguably the time where things can go most spectacularly wrong.
Chris and Yaniv talk about all the surprising thrills and challenges of scale-up life, including:
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Edu: Early Execution Overview - Your MVP sucks
Ideas are cheap, but execution is where the magic happens. Listen as Chris and Yaniv talk about what it means to execute successfully as an early-stage startup.
We finally disagree about something too!
Topics covered:
What do we mean by execution? What is good execution in an early-stage startup? WTF is an MVP? How do you know you have PMF? The pivot. When to pivot. Common mistakes in early-stage startups. Examples of great execution at this stage.
Edu: Early ideation - Your Idea Is Worthless
Got an idea for a startup?
Congratulations, so does everybody else. In this episode, Chris and Yaniv dive deep on the idea of ideas, their role, and their limitations in the context of building a startup.
Discussion topics include:
Do ideas matter? What does a good idea look like? How does progress create opportunities? And vice versa! Validating your idea. Building consensus for your ideas.
Edu: What is a Startup? - An Antidote to Small Business Syndrome
In this first episode of The Startup Podcast, Chris and Yaniv talk about the many ways people misunderstand what makes startups different to other businesses, and what goes wrong when these differences are ignored.