The Startup Podcast

Today is a very special episode.

This week on The Startup Podcast, Chris and Yaniv are joined by Mike Filbey, founder of Pepper and former co-founder of ButcherBox.

Mike's journey is nothing short of extraordinary. He catapulted ButcherBox to soaring heights, amassing over $500 million in revenue. Yet, beneath the glitz and glamour of startup success, lay a harrowing truth.

Driven by relentless ambition, Mike pushed himself to the brink, working grueling hours to meet colossal growth targets. But success came at a grave cost – his health. Multiple trips to the ER, with no physical explanation, were the alarming wake-up call that his body and mind had paid the price of extreme stress and anxiety.

In a gut-wrenching twist, Mike chose to walk away from ButcherBox, relinquishing equity for the sake of his well-being. But the battle didn't end there. Depression loomed in the aftermath, and it took three arduous years to rediscover his purpose. A process he is still working on today.

Join us as we delve deep into the profound lessons from Mike's journey. Discover why money and success offer diminishing returns for happiness, and why seeking help and finding your "flow" activities are vital for your mental health. Listen closely for the warning signs of burnout – they might just save your life.

This episode is a profound exploration of the human side of entrepreneurship, that could reshape your perspective on the startup world. This episode is not to be missed. Tune in now!

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Is monetization the secret sauce for startup success, or is it a treacherous highway to failure? 

Monetization isn't just about making money; it's about proving your product's worth in the market. Chris and Yaniv unveil the perfect timing for startups to take the monetization plunge and why premature monetization can slam the brakes on growth.

Early-stage founders, take note: Discover why proving product-market fit is your North Star. Timing is everything, and monetizing too soon can slam the brakes on your growth.

It's not just about profits; it's about reinvesting wisely. Explore how to navigate the monetization maze, from charging the right customers to leveraging paywalls and mastering enterprise sales.

Dive into the priorities that propel startups from product-market fit to profitability, each stage an essential chapter in your success story.

Remember, this framework isn't one-size-fits-all; it's a compass for your unique startup journey. Don't miss this episode—use it as your roadmap to monetization success!

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Squads - they’re the “it” way to organise cross-functional teams at Silicon Valley-startups. So why do they often not work?

Unravel the blueprint for achieving organizational excellence through effective squads. With squads, teams transform from mere projects to long-term mission owners. These cross-functional squads, comprised of diverse roles and skills, skillfully navigate the balance between self-management and alignment with company objectives.

Leadership steps in as the guiding force, offering vital support for escalation and resourcing needs. Behind the scenes, functions like product and engineering ensure seamless consistency across squads, fostering collaboration and autonomy.

Discover the financial heartbeat of these squads as they are funded based on their missions, igniting innovation and progress. In this episode, we demystify the true metrics of success: outcomes and objectives. Join us this week as Chris and Yaniv explore the evolution of teams into autonomous, accountable units, all with the guidance and backing of leadership.

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In a world where insider founders often seem to have the upper hand, what if being an outsider founder could become your secret weapon? 

This week on The Startup Podcast, Chris and Yaniv dive deep into the intriguing journey of outsider founders – those who don't hail from traditional backgrounds. 

Join them as they unravel the strategies and insights that can transform your perceived disadvantages into strengths. Discover how understanding insider jargon and metrics can help you communicate effectively with investors and vital partners. 

This week, they emphasize the power of seeking advice and making insiders your allies in the journey to success. And don't miss the exclusive on how accelerators can supercharge or destroy your growth and credibility. 

But that's not all! They also explore the art of networking and the immense value of authenticity in forging lasting professional relationships. 

Tune in and learn how to harness your scrappiness and resourcefulness, turning outsider status into your secret weapon for startup success! 

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There’s no denying it.

No matter how good your product or team is, the startup will make or break because of the founder.

Most founders learn this during their startup journey and actively pursue everything they can to make sure they can be the best founders possible. But in doing so, fall into the hidden traps and paradoxically become the founders they’ve tried so hard to avoid being. What are these founder traits that you should avoid at all cost?

Chris is back and he rejoins Yaniv to explore the 7 Founder Archetypes Destined To Destroy Their Own Companies. With an analysis of their strengths and pitfalls, this exploration into the inner workings of startup visionaries is bound to captivate anyone fascinated by the clash of ego, ambition, and innovation.

The 7 Founder Archetypes:

🪄 The Showman.

🍆 The Sex Addict.

👶 The Baby Elon.

👩‍💼 The Grown-Up.

🚁 The Helicopter Parent.

🎐 The Weathervane.

❓ The Memento Guy.

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Being a founder is incredibly difficult.

There’s no denying that. 

As a startup founder, the fate of the company rests on your shoulders. There’s little wonder you’re stressed. For the sake of the company, you must develop skills and techniques to look after yourself!

With Chris unavailable as he continues his European adventures, Yaniv explores his 5 Rules of Staying Sane As A Founder.

Curious about the art of balancing ambition and well-being? Eager to glean insights from a co-founder's perspective on steering the startup ship through uncharted waters?

Watch as Yaniv peels back the layers of startup life, his personal anecdotes, invaluable tips and tricks for preserving your sanity in the exhilarating world of innovation and disruption.

Yaniv’s 5 Rules of Staying Sane As A Founder:

Rule 1: Keep your eye on the ball

Rule 2: Observe the Stockdale Paradox

Rule 3: Care a lot, but not too much

Rule 4: Don’t try to do it alone, lean on others

Rule 5: Prioritise staying in the game over winning the game

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You're the average of the five people you spend the most time with. That’s great at a social level or when you’re climbing the corporate ladder but what happens when you’ve founded your own startup and are looking for advice. Enter advisory boards - your startup-oriented “five people”. Feeling stuck and unsure on how to build your advisory board? 

Don’t worry, Chris and Yaniv are here to help you navigate the world of advisory boards. In this week’s episode of The Startup Podcast they dive into:

• Understanding Advisory Boards

• The Two Types of Advisors

• Identifying Suitable Advisory Board Members

• Advisor Compensation Structures

Whether you’re a startup founder, operator, enthusiast or someone interested in getting into the advisory game, this episode is a must listen!

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Planning on fundraising in the next 6-18 months? 

Interested in the inner-workings of startup fundraising? 

This episode is a MUST listen for you!

After the success of our previous episode replay we’ve gone into the vault and polished another one of our most popular episodes.

This week we’re rediscovering the symbiosis that exists between startup founders and venture capitalists and that at its core, this relationship is what makes the startup business model possible. When the relationship works, billion-dollar, hockey-stick curved, Silicon Valley-style startups are born. But when it goes badly, the results are catastrophic.

Listen to this episode to get educated on how it all works and how to dance the dance.

This episode Chris and Yaniv dive into:

• Different investing stages: Seed vs Series A etc.

• Aside: Non-dilutive capital

• What investors look for: Defensible moats and more

• Selling the big picture vs. existing traction

  
  

  Episode Links:

  Listen to the original episode: https://www.tsp.show/edu-fundraising-basics-part-1-how-to-find-the-smart-money/

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There is only one Silicon Valley.

Countries around the world have tried and continue to attempt to recreate the magic of Sandhill Road. But there will be only one Silicon Valley. So what can different startup ecosystems do to emulate the success of Silicon Valley?

This week on The Startup Podcast, Chris Saad and Yaniv Bernstein dive into the key tenants on creating your own Silicon Valley. 

• What marketplaces do NOT work

• Why governments need to focus on only ONE place to strive for ecosystem success and change taxes to persuade foreigners to move

• How to capitalise on your area’s natural advantages

• How to elevate expatriates

• How to take big bets effectively 

Government. Education. Economics. AI. This podcast covers it all and more. 

Whether you’re a government official, startup founder or operator or someone interested in the startup landscape, this episode is a goldmine for opportunities to make your startup and startup ecosystem a global force.  

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The tech industry has evolved immensely in 2023. It’s time Chris and Yaniv answers the burning questions of startup operators in The Startup Podcast community.

This Q&A episode they explore:

•  Everyone always talks about how you must continue iterating on a product. Does there ever come a point where there is over iteration? Is there a way of telling when you’ve hit that point where you’ve effectively solved the problems but are now making new problems? Is a problem ever truly solved?

• Is Web3 dead? Was it a problem in search of a solution? An oversold ape, NFT bought for Dogecoin perhaps?

• What are your suggestions about reaching out to Angels or VC when you are shit scared and an introvert?

• I’ve been here for 4 years, moved from Silicon Valley, originally from India. This country is going on a steady path of decline. Like most of Europe, tall Poppy syndrome is rife. GDP has flatlined for 10 years, and innovation is met with severe resistance. There is a massive entitlement culture and so on. The younger generation have a doomer mindset and resorts to victimhood instead of using hardship as a learning process. There’s also a culture of toxic positivity all around where any constructive or negative opinions seem to be frowned upon. I’m happy with my life in Australia, but definitely a bit concerned with the future of this great nation. Is Australia declining? Can anything be done to reboot GDP growth?

Thanks to Aidan, Nick, Reese and Aswan for your questions.

🚨Twitter Rebrands to X 🚨

Elon Musk wants to blow up the Twitter brand & replace it with 'X' - but why?

Rules are meant to be broken! You wouldn’t be building startups if you were a complete rule follower.

In this episode, Chris Saad and Yaniv Bernstein discuss all the times when you should IGNORE their advice!

Together they cover common themes that regularly appear in episodes:

• Don’t listen to VCs

• Don’t compromise on your vision

• Don’t build B2B when you’re trying to build B2C

• Don’t build a technology-backed services company

Along the way they also sprinkle key insights such as “data in context is information. Information in context is knowledge. Knowledge in context is wisdom”.

Whether this is your first time listening to The Startup Podcast, or you’ve held with baited breath week-to-week for the next episode from the beginning, learning when to break the rules is almost as important as learning the rules. 

Enjoy!

Episode Links

We have a special episode for you all this week!

This week we’re putting our own advice to use! We have repolished one of our most popular episodes with our new style jam-packed with information to get your company off the ground and steer away from small business syndrome.

What is the difference between a Silicon Valley-style tech startup and a regular small business?

In this episode of The Startup Podcast Chris and Yaniv unpack the many ways people misunderstand what makes startups different to other businesses, and what goes wrong when those differences are ignored.

Enjoy!

Episode Links

Introducing Mid Capital!

This week on The Startup Podcast Chris and Yaniv wanted to switch it up and show how to navigate the fundraising VC discussions via roleplay. That’s right! We think Yaniv has found his calling as an actor as he performs as the VC and Chris is the founder pitching.

This episode is jam-packed with ways to respond to questions, read the signs and maintain a level of self-belief  and confidence that the right investors are out there for you. Not every VC firm will be investing in the same types of business as you, their risk profiles may be vastly different and that’s okay! What you need to have as a founder fundraising is the conviction, clarity and understanding of the true nature of the world - where there is infinite resources, billions of people and trillions of dollars. It is hard but all you need to do is find your people!

It’s a big call but we believe this is our best episode yet! 🔥🔥🔥

PSA: No VC’s were harmed in the recording of this episode.

Enjoy!

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Product positioning will make or break your startup. Go toe-to-toe with multinational trillion-dollar behemoths and the likelihood of success is minute. Restructure your approach to target a different group and you could one-day be the industry-leader yourselves.

Researched ways on how to develop your product position and still feel stuck? Don’t fret! Yaniv and Chris are back this week with a super special guest - April Dunford, author of “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it” and podcast host “Positioning with April Dunford”.

Sit back and get ready to take some notes as April, Chris and Yaniv break down product positioning for startup. Along the way she shares the concept of positioning baggage, the three styles of product positioning from her book, why product market fit is not a useful thing for startups - just a vibe created by VC, discuss examples of Salesforce and Snowflake and share snippets from Jack Trout’s Positioning the Battle for Your Mind and Peter Thiel’s Zero to One.

There is so much to learn from this episode we highly recommend listening to it twice!

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Saying NO takes clarity of thinking. It requires personal conviction and above all else, requires courage.

For weeks, Chris and Yaniv have discussed solutions to the symptoms of chronically saying yes: lack of polish, growth, self-serve and appropriate prioritisation. They’ve spoken to special guests about the 10 Commandments of Planning, understanding the 7 Deadly Sins of Startups, developing strategies, focus and culture and learning the difference between traction and distraction. But there comes a point when someone, somewhere in the organisation has to have the courage to stop the overcommitment and say “NO”. Say “NO” to your leadership, “NO” to your customers and “NO” to your distractions.

Feeling powerless and unable to take the first step to saying “NO”? Chris and Yaniv have your back in this week’s episode of The Startup Podcast. From learning how saying “NO” is an unknown superpower in startups, to discussing how toxic niceness and ruinous empathy is destroying companies to understanding Consequence Education this episode is a must for all startup founders, operators, investors and consultants to realign with their North Star and principles.

Listen to hear how saying “NO” can provide surprising consequences now! 

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Apple on your face, or a big disgrace? 🤔

On the 5th of June, an auditorium sat patiently waiting for Apple’s 2023 Worldwide Developer Conference. Rumours had been floating for a while that there was a new product under development. Over the past few years, Apple had been gaining patents, buying companies and hiring people in the augmented reality (AR) space. Much to the wonderment of the crowd, Tim Cook presented the first-look of the Apple Vision Pro, Apple’s AR product and first major product introduction since the Apple Watch in 2015. Ever since, there has been a tsunami of content released around the Apple Vision Pro. From Marques Brownlee review to tech pundits pontificating on what this new product release means for the future of tech.

This week’s episode, Chris and Yaniv go back to their roots and go one-on-one over the Apple Vision Pro. There’s been a lot of predictable reactions to this new product but is it really worth it? Should you as a startup founder be considering a pivot into the AR space with this potentially revolutionary product?

Listen to this 🔥🔥🔥 to find out!

Episode Links

🚨WARNING: Controversial topic alert!🚨

Historically, startup culture has forced people to create a professional facade. A facade that inhibits the ability to reveal any kind of distraction or humanity that might weaken your position or your professionalism in a corporate setting.

Challenging that trend is Amy Sun. Amy is CEO and Founder of Briefly AI and also a new mother. Before running her own startup, Amy has a storied career including such roles as Partner at Sequoia and Product Manager at both Facebook and Uber where she worked with Chris.

They discuss the difficulties and opportunities of being a new mother while also being a founder and running your own startup. The logistical challenges, the implicit and explicit biases and even the counterintuitive benefits.

This episode is sure to provide some 🌶️🌶️🌶️ discussions.

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Have you built products and no matter what you worked on it didn’t matter, the business metrics didn’t improve nor did the user experience? You are not alone!

Fortunately, we have special guest Itamar Gilad– Former Product Manager at Google turned startup coach, author and speaker here to help change your product mindset from data-driven to evidence-guided. Like many of you, Itamar developed and launched products that did not impact business metrics. From this, he investigated what makes the difference between successful and unsuccessful projects and how companies can repeatedly generate success. 

What Itamar uncovers leads him to develop the “Product Idea Confidence Calculator”, a tool that can help your team switch mindsets and generate evidence for your product. Itamar is a true deep-thinker and this episode is sure to be thought-provoking for the entire team!

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We’re all storytellers. It’s the way we first begin to learn and it's the way we have communicated important information for thousands of years. However, it is the skill we practice the least. As startup operators, if you were a better storyteller imagine what you could accomplish. You would be able to engross and inspire potential investors and employees in any situation and be able to explain features better to your teams and get more work done.  How, you ask?

Today we say “F*ck the Slides” with special guest, author of the upcoming book, storytelling expert and passionate salesperson - Nir Zavaro. In this episode Nir and Yaniv explore the importance of storytelling for founders. In doing so they delve into the “trailer” and “toilet” pitches, when to use them and how crucial they are for a founder to get right. Nir’s knowledge and experience is on show in this one, don’t miss it!

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Good plans often make the difference between success and failure. Yet so many organisations are filled with time-consuming, ineffective, demoralising planning processes that have everybody muttering “waste of time” under their breath.

🌶️🌶️🌶️🌶️🌶️ episode. Yaniv and Chris are fired up about bad VC investors, and they can't hold it in any longer!

Good Venture Capitalists help founders make the impossible, possible. They are the fuel that allows rocketships to defy gravity.

But bad VC investors will take a founder's dream and grind it into dust.

In this episode, Chris and Yaniv share the ways in which bad investors often undermine a founder's ability to pursue their vision. They then share tips how as a founder to look out for and defend against this type of "dumb money" investor, and how to show traction that is beyond just revenue.

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We’ve been communicating all our lives, so we’re probably pretty good at it, right?

Wrong.

Darker times in venture have seen the return of some old investment terms that haven’t had much of an airing lately: warrants, participating liquidation preferences, tranches, and more. These aren’t always bad, but if you’re not careful you can end up with a cap table that makes you uninvestable in future rounds.

In this episode, Yaniv is once more joined by Jessy Wu, Investment Principal at Afterwork Ventures, to talk through a rogue’s gallery of investment terms, what they mean, and how to think about them.

Communicating with your investors can seem like an annoying chore when you’re grinding away as a founder trying to make something out of nothing. But there are a lot of good reasons why you should keep your investors in the loop. And it doesn’t have to be painful! 

In this episode, Yaniv is joined by friend-of-the-pod Jessy Wu, Investment Principal at Afterwork Ventures, to talk through her six tips for conducting excellent investor comms that will put you top of every investor’s portfolio. Yaniv also shares his perspective as both a founder and an angel investor.

Netflix popularised the term “talent density” to describe the key plank of its approach to building a high-performing organisation. But what is it? Why is it important? And of course, how can you ensure your startup possesses high talent density?

While Chris rests his voice, Yaniv is joined by Henry Innis, founder of Mutinex, to dive into this topic. They cover the following, while sharing hard-won experiences and anecdotes along the way:

* What is talent density?

* Why is it important?

* Attracting and retaining top talent

* Compensating and rewarding high performers

* The critical role of culture in enabling and retaining performace

* Letting go of low performers

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*Follow, rate, and review us in your listening app *Give us a public shout-out on LinkedIn or anywhere you have a social media following

The days of easy startup money are over (for now, at least). With the change in capital raising climate has come a tsunami of stupid advice—especially for the many startups facing the challenge of raising at the Seed stage. This advice is making a hard situation even harder.

Chris and Yaniv have your backs though! In this episode they tell you what has and hasn’t changed about raising Seed, the timeless truths of raising at this stage, and of course: how to create an absolutely killer Seed pitch deck.

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Chris braves his vocal issues to rejoin Yaniv in our latest Listener Q&A episode. Five great questions, lots of great discussion and actionable advice.

* How do you break into startups when you only have corporate experience?

* What is your take on when startups need legal support, and what should the characteristics of an optimal legal support for startups be?

* What's the most common misconception that a non-technical sole founder has in the early stages?

* What’s the difference between business strategy and product strategy in Startups? Do you have some examples?

* In light of higher interest rates, what start-up practices would you reconsider in order to get to profit earlier?

Thanks to Allen, Onur, Jayen, Leandro, and Antonios for your questions.

If using your product becomes an ingrained habit for your users, you’re well on your way to massive success. But how do you make your product habit-forming?

On this episode of The Startup Podcast Yaniv talks to Nir Eyal, the world’s leading behavioural designer and author of the bestselling book Hooked: How to Build Habit-Forming Products. Nir and Yaniv talk about what types of products can benefit from habit formation (it’s broader than you think!) and how you can implement the four-step “Hooked model” to make your customers reach for your product now and into the future.

Without a clear communication path back to leadership, creating autonomous teams doesn’t lead to an empowered organisation… it just leads to chaos. Escalation is that clear communication path. Far from being a minor practice, escalation is the nervous system that allows multiple empowered teams to still act as a single cohesive organisation.

In this episode, Chris and Yaniv explain what escalation is, why it’s important, and how to create a culture of effective escalation within your organisation.

It is nearly impossible for a startup to succeed if its leaders do not have a clear sense of conviction about the direction they are going. But what is conviction? Why is it so critical? And what are the ingredients that are necessary in building and maintaining that sense of conviction as a leader?

In this episode, Chris and Yaniv break down this sometimes murky topic into a clear set of criteria and steps that allow any leader to map out what it takes to build and maintain a sense of conviction at their startup.

The great disruptors of Silicon Valley are nearly all product led. In this episode, Chris and Yaniv dive deep on how a product-led organisation works, what is necessary for it to be successful, the various responsibilities of Product Managers and their counterparts, and most importantly: what it takes to transform any organisation into one that is truly product-led. It’s not easy, but it is worth it! This episode helps guide the way.

The great disruptors of Silicon Valley are nearly all product led. In this episode, Chris and Yaniv explain what a product-led organisation looks like, how it thinks, and why it is the right model for massive disruption at scale. They then discuss common alternative models to being product led, and the risks and dysfunctions of these various alternatives.

All season, Chris and Yaniv have talked about the mindset that is needed to succeed at venture-backed startups. For the final episode of Season 1, we tie it all together with an analogy: tournament poker. It is amazing how many things poker and startups have in common, so in this episode we use the lens of poker to discuss the big picture of how to approach building a successful startup. We dive into each of the following aspects of commonality between poker and startup life:

• Iterative
• Cash-burning
• Making decisions based on uncertain information
• Progressive learning
• Resulting
• Relatively low probability of a successful outcome (and that’s OK!)

Mike Scott is a serial entrepreneur who found himself working at a large tech unicorn when they acquired his business. As newly-minted Head of Product Partnerships, Mike has questions! Luckily, Yaniv and Chris have (some) answers. This ended up being a bit of a personal discussion and coaching session, and we thank Mike for opening up. In this Office Hours episode, topics discussed include:

• The transition from entrepreneur to employee.
• What is the Product Partnerships function?
• Measuring the impact of your function in a cross-functional setting.
• How “small business thinking” can help bigger companies move faster.
• The unique role and cadence of partnership functions at a product company.
• Moving from an enablement function to a value driver.

Mike has an awesome podcast of his own, How To Be Moderately Successful: https://podcasts.apple.com/au/podcast/how-to-be-moderately-successful/id1535553116

Alignment is about making sure that everybody in an organisation is working in such a way that their efforts build on each other, rather than cancelling out. If you’re not aligned, it doesn’t matter how hard you work—you’re not going to get anywhere. In this episode, Chris and Yaniv discuss:

• What does it mean to be aligned?
• Alignment at different levels and across different time spans
• Encouraging alignment at a cultural level
• Surfacing hidden assumptions
• The importance of writing things down
• Why meetings are important (yes, really!)

This bonus episode is a collaboration with Yan Kruger’s fantastic Growth Ripples podcast.

Startups can survive a bad culture to achieve product-market fit, but once they reach the scale-up stage the effects of poor culture hinder growth. In this episode, Yan and Yaniv discuss what culture is, why it’s so important, and when is the right time to start investing in it.

• Why culture matters.
• What is culture?
• Common warning signs for a bad culture.
• What does it mean to design a culture?
• Why startups are like poker, making the transition to being a founder

Most startups limp along with way too many priorities—and the lack of focus will kill them. Ruthless and deliberate prioritization and sequencing is *the* secret ingredient behind successful startups. In this episode, Chris and Yaniv tell you how to do it like the best, and how to avoid falling into many common traps.

• Why prioritization matters & the importance of focus.
• Why you can’t grow your way out of needing to prioritize.
• Why the first version of your product shouldn’t look like a small version of your ultimate vision.
• The three kinds of unfunded mandate.
• How to push back on an unfunded mandate from leadership.
• Prioritization & fundraising.

Emil Michael was Uber’s Chief Business Officer during the company’s glory years, and is one of the small handful of people who shaped the modern ridesharing economy. Emil is one of Silicon Valley’s most legendary business development people, and in this episode he shares some of his best tips about finding, evaluating, closing, and executing partnerships that will turbocharge your startup.

As an added bonus, Chris and Emil share some stories from their early days of Uber, what made Uber’s culture special, how it’s been portrayed publicly, and how things have changes at Uber.

https://www.emilmichael.com/

It’s no secret that the investment environment has changed quite drastically in the last six months, and for many founders out there it has become much more difficult to raise the needed funds.

We have recently had the privilege of speaking to two incredible investors: Jessy Wu from Afterwork Ventures, and the legendary Emil Michael, former Chief Business Officer of Uber.

In this bonus episode, we asked each of them for their advice to founders on how to navigate the current fundraising environment.

Time for another Listener Q&A episode! Chris and Yaniv give clear, actionable answers on the following questions:

• How to prioritise which features to build?
• How to think about PR for your startup?
• When is the right time to start building hype and interest for your product?
• What’s the best way to cold email potential investors?

There comes a point in the journey of most startups when it all turns to sh*t. A crisis looms large and it is up to you, as a leader, to get things back on track. What do you do? How do you talk about it? How do you move quickly without making things worse? And how do you not lose your mind doing it? In this episode, Chris and Yaniv discuss:

• The different kinds of startup crisis
• Why you need to stay calm
• How to communicate with the team
• Taking responsibility
• Time dilation: buying yourself more time
• Being bold & failing forward
• Looking after your mental health