The Sway Effect
By The Sway Effect
The Sway EffectApr 27, 2023
The Sway Effect - Episode 29 with Resh Sidhu, Global Director, Arcadia Creative Studio, Snap Inc.
On this month's episode, Founder and President Jennifer Risi reconnects with Resh Sidhu, Global Director of Arcadia Studio for Snap Inc, following their time together at Cannes Lions to discuss two key topics - the increasing impact of AI on the creative industry, and the importance of creating lasting personal connections especially during these challenging times.
The Sway Effect - Episode 28 with Tanya De Poli, Founder & COO, Founders Agency and Alvaro Melendez, Co-Founder and CEO, CRANT
In honor of The Sway Effect’s 4th birthday, our Founder Jennifer Risi sat down with network partners Tanya De Poli, Founders Agency, and Alvaro Melendez, CRANT, to discuss how they started, entrepreneurship, and how they are collectively navigating today’s challenging environment. #FourYearsofTSE
The Sway Effect - Episode 27 with Kimberly Seals Allers, Creator, IRTH App
This month, after recently connecting with IRTH App’s Kimberly Seals Allers at SXSW, we’re discussing the racial disparities in maternal health care. A timely discussion as Black Maternal Health Week was recognized this month. Kimberly has created an app that aggregates prenatal, birthing, postpartum and pediatric reviews of care from Black and brown parents to combat inequalities in health care. While there are multiple factors that contribute to these disparities – it’s time that we pause and ask ourselves what we can do to stop this.
The Sway Effect - Episode 26 with Rohit Bhargava, Founder & Chief Trend Curator, Non-Obvious Company
On this month's episode, Founder Jennifer Risi takes the podcast on the road to SXSW and sits down with Rohit Bhargava, Founder & Chief Trend Curator, Non-Obvious Company to discuss their recent Female Quotient panel at SXSW where they discussed how AI will affect DEI communications, his latest book “The Future Normal,” and non-obvious trends in the digital & marketing industry today.
The Sway Effect - Episode 25 with Kathryn Finney, Managing General Partner, Genius Guild
On this month's episode, Founder Jennifer Risi takes the podcast on the road to SXSW and sits down with Kathryn Finney, Managing General Partner, Genius Guild to discuss the current state of funding and advice for entrepreneurs during times of economic uncertainty.
The Sway Effect - Episode 24 with Caroline Dettman, Chief Marketing & Creative Officer, The Female Quotient
On this month's episode, Founder Jennifer Risi sat down with Caroline Dettman, Chief Marketing & Creative Officer, The Female Quotient to discuss the latest news on the Sway Effect being named the official communications partner for the Female Quotient, an industry leading organization committed to closing the gender gap in the workplace. They explore what gender equality means and how advancements have a ripple effect on all areas of development for communities.
The Sway Effect - Episode 23 with Jeanette Settembre, Senior Features Reporter, New York Post
On this month's episode, Founder Jennifer Risi sat down with Jeanette Settembre, Senior Features Reporter, New York Post to discuss consumer holiday trends, how consumers are feeling this season, what they’re buying, and how public relations experts can leverage these trends. They explore what the landscape of holiday shopping looks like this year, as well as the impact COVID-19, inventory shortages, and inflation have all had on shopping trends.
The Sway Effect - Episode 22 with Jessica Heygate, Associate Editor & Technology Editor, Campaign U.S.
On this month's episode, in light of recent Twitter news, Founder Jennifer Risi sat down with Jessica Heygate, Associate Editor & Technology Editor, Campaign U.S. to discuss Twitter’s data, privacy, and security concerns in light of recent leadership and policy changes, how this might affect advertising, and where the future of social media is headed. They also discuss how the industry is at an inflection point about the platforms we will use to connect communities and build experiences in the future.
The Sway Effect - Episode 21 with Dr. Rod Berger, Doctor of Psychology
In honor of ADHD Awareness Month, Founder Jennifer Risi sat down with Dr. Rod Berger, Doctor of Psychology, to discuss the challenges associated with what we think we know and how we can help neurodivergents succeed. ADHD is real, though many do not understand its impact. We need to focus on awareness and education in order to create acceptance.
The Sway Effect - Episode 20 with Shannon Miller, Creative & Inclusion Editor, Adweek
In this episode, The Sway Effect's Founder, Jennifer Risi, sat down with Adweek's Creative & Inclusion Editor, Shannon Miller, to discuss the importance of diversity and inclusion in media and the need for stewards in journalism to be representative of the audiences they serve.
The Sway Effect - Episode 19 with Denise Broady, CMO, Appian and Diana Kroeber, Director of Marketing, Point of Care, BD
This month, The Sway Effect is three, and we’re reflecting back on our journey and celebrating the brands we work with. Founder Jennifer Risi sits down with Denise Broady, CMO of Appian and Diana Kroeber, Director of Marketing for Point of Care at BD to discuss how as leaders they have used their positions for good and rely on #DEI to build their teams and drive their work.
The Sway Effect - Episode 18 with Dr. Andrew Kahn, Subject Matter Expert in Psychology and Learning, Understood
In honor of Mental Health Awareness Month, Founder Jennifer Risi sits down with Dr. Andrew Kahn, Subject Matter Expert in Psychology and Learning at Understood to discuss the social impact organization’s mission, how parents can support their children's mental wellbeing, and Understood's exciting new "Be the Reason" campaign.
The Sway Effect - Episode 17 with Dr. Susanne Etti, Global Environmental Impact Specialist, Intrepid Travel
In honor of Earth Day, Founder Jennifer Risi sits down with Dr. Susanne Etti, Global Environmental Impact Specialist at Intrepid Travel to discuss her story and passion for sustainability, how Intrepid Travel became the world’s largest travel company to be certified B-Corp, and its mission of creating positive change through the joy of travel.
The Sway Effect - Episode 16 with Jaqui Lividini, Founder & CEO, Lividini & Co.
In celebration of Women’s History Month, Founder Jennifer Risi sits down with Jaqui Lividini, Founder and CEO of Lividini & Co. to discuss her career in brand strategy and retail communications. Jennifer and Jaqui also discuss their partnership, their combined work for brands, such as Signet Jewelers, and how coming together has expanded and attracted new clients to their respective agencies.
The Sway Effect - Episode 15 with Tangie Murray, Senior Vice President, 4A’s Foundation
In celebration of Black History Month, Founder Jennifer Risi sits down with Tangie Murray, the new leader of the 4A’s Foundation to discuss her views on the state of DE&I across the advertising and marketing industry today, upcoming programming, her vision of what’s next for the 4A’s Foundation, as well as the black makers and creatives who have impacted her career journey.
The Sway Effect - Episode 14 with Jennifer Risi, Founder and President, The Sway Effect
In this episode of The Sway Effect podcast, we’re flipping the script and having our team members, Natalie Kawam and Megan Trivelli, ask Founder Jennifer Risi about the past year and lessons learned amid the pandemic. Join us as we turn the page to 2022 and share some of our most impactful client programs, recent wins, and how we are growing our team and creating a culture of inclusion that will fuel our work in the year ahead.
The Sway Effect - Episode 13 with Karen Toulon, Senior Writer and Host, Bloomberg News
In this episode of The Sway Effect podcast, Founder Jennifer Risi sits down with Senior Writer and Host, Bloomberg News, Karen Toulon to discuss the launch of her new book 'The ABC’s of Paradise Found,' how she paved the way for women in media and communications, and why she launched the #BloombergNews series ‘Black in Focus’ to normalize black excellence across Corporate America today.
The Sway Effect - Episode 12 with Carlos Thompson, President of the DLC Group
In this episode of The Sway Effect podcast, Founder Jennifer Risi sits down with long-time friend and network partner Carlos Thompson, President of the DLC Group, to discuss leading trends in the marketing and communications industry, how to build a culture of transformation at your agency, and how you can celebrate and embrace diversity at your organization.
The Sway Effect - Episode 011 with Caroline Dettman, Founder of Have Her Back Consulting
Founder Jennifer Risi sits down with Caroline Dettman, Founder of Have Her Back Consulting, to discuss the leading trends on how businesses can impact their internal culture by empowering women, working parents, and historically excluded groups.
Caroline leverages her background as Chief Creative Officer at Golin, where she delivered award winning campaigns - from Cannes Lions to PR Week to Clios for McDonald’s, Clif Bar, and Unilver, to inspire her clients towards a new vision of diversity, equity, and inclusion and to better attract, retain, and cultivate talent.
By working directly with the C-suite at global brands, Caroline is making an indelible mark on humanity so that all people can authentically say 'We have her back. And his. And theirs.'
The Sway Effect - Episode 010 with Per Pedersen, Founder of ‘by the Network’
A new episode of the ‘The Sway Effect’ podcast series! This series features the innovators, disruptors, movers and makers that are shaping the future of today’s leading businesses.
Our second anniversary episode features Per Pedersen, Founder of ‘by the Network’, and our Founder & President Jennifer Risi Take a listen as they discuss the growth of the network within a network model and its future as the new agency model.
The Sway Effect - Episode 009 with Suresh Raj, Chief Growth Officer at Virtue
Jen sits with longtime friend, Suresh Raj, Chief Growth Officer at Virtue. Raj is one of the most vocal proponents of diversity, inclusion and equality, sitting at the intersection of being a person of color, LGBTQ+, and of multicultural background. Listen in as they discuss how brands may show up in the 21st century as allies through action.
The Sway Effect - Episode 008 with Meagan Hooper, Founder, bSMART
Jen sits with Meagan Hooper, founder of bSMART, and a seasoned mentor, advisor, and inspirational speaker who has has helped thousands of people overcome their unconscious bias and manifest their professional purpose.
The Sway Effect - Episode 007 with Johnel Evans, VP, Inclusion, Diversity, & Engagement
Johnel Evans sits down with Jen to discuss her journey through human resources and her work with diversity, inclusion, and engagement in her roll at BD.
The Sway Effect - Episode 006 with Alvaro Melendez, CEO and Co-Founder CRANT
On this Episode of The Sway Effect Podcast Jen is joined by Alvaro Melendez CEO and Co-Founder CRANT.
The Sway Effect - Episode 005 with Cheryl Overton, Founder Cheryl Overton Communications
Jen is joined by Cheryl Overton, Founder of Cheryl Overton Communications.
The Sway Effect - Episode 004 with Kat Gordon, Founder 3% Movement
Jen sits with Kat Gordon of The 3 Percent movement to talk about 2020 and 2021, diversity in the workplace, and of all things...a coup!
The Sway Effect - Episode 003 with Sonoo Singh, Co-Founder/Editor Creative Salon
Co-Founder/Editor of the Creative Salon, Sonoo Singh sits down with Jen from across the pond in London to discuss female empowerment and the bright future for 2021.
The Sway Effect - Episode 002 with Erin Dawkins, SVP, Brand and Operations at House of Taylor, and Philips McCarty, Founder of Good Scout
Philips McCarty and Erin Dawkins join Jen to discuss how branding has evolved in light of this year’s events, including the pandemic and the strongest surge of the Black Lives Matter Movement to date.
Philips McCarty is the Vice President for Advancement and the executive director of the FIT Foundation, as well as the founder of Good Scout, a social impact and cause marketing consultancy that served brands such as the American Heart Association, Brooks Brothers, the Make-A-Wish Foundation of America, the NASCAR Foundation, Nationwide Insurance, Share Our Strength, and UNICEF.
Erin Dawkins is the Vice President of Brand Operations at House of Taylor and ensures that all projects, processes, and strategic planning related to the Elizabeth Taylor brand and its revenue development and expansion are directed and implemented effectively, both internally and externally.
The Sway Effect - Episode 001 with Mitch Markson, Creator & Ground Control of Markson IdeaCraft
This first episode of 'The Sway Effect' features network parter Mitch Markson, Creator & Ground Control of Markson IdeaCraft. Mitch takes our clients on a journey through his imagination workshops to help them discover what is possible inside of the future of their brand. Mitch has also recently released his new book, The Imagination Playbook, where he shares insights into these revolutionary workshops and gives readers a reminder about the wonders of imaginative thinking.
Join Mitch and The Sway Effect founder Jennifer Risi for this premier episode as they discuss all things imagination, brand development, and trends in the marketing and communications industry.
Don't forget to tune in each month for new episodes of 'The Sway Effect', available on www.theswayeffect.com.!
Welcome to The Sway Effect Podcast
The Sway Effect', a podcast series featuring the innovators, disruptors, movers and makers that are shaping the future of the Marketing & Communications Industry.
The Sway Effect knows how to create trends, shape opinions and drive behavior. Together, we will explore what’s now and what’s next in marketing and communications, and The Sway Effect's sweet spot -- connecting brands with industry experts, media and influentials the world over. We're not the usual cast of characters you'll find on Madison Avenue. We're authors, creators, warriors, neuroscientists, influencers, and all sorts of movers and shakers. Tune in to hear perspectives from our clients and partners from across our global network each week on 'The Sway Effect.