
The Virtual Business Show
By Lyn Prowse-Bishop

The Virtual Business ShowAug 05, 2010

Ep 63: Mailing Lists and the Spam Act
I'm sure we've all received newsletters in our email we can't remember subscribing to or we tried UNsubscribing to no avail. This episode covers the Australian Spam Act and Privacy Principles: what you need to know to comply; and touches on the GDPR.
You can face serious penalties for failure to comply so it's important you are across your obligations.
As the Act only applies to commercial messages, political parties and religious groups are exempt from the provisions of the Act since their communications are unlikely to be commercial in nature.
References:
What are the APPs and Do You Need to Comply
ACMA - Avoid Sending Spam
Office of The Australian Information Commissioner - Privacy Principles
General Data Protection Regulation Information - What is the GDPR?

Ep 62: Can your business survive a recession?
Rising interest rates; unemployment; dire warnings we are sliding into another recession. Can your business survive?
A virtual assistant might just be what you need to keep things ticking over until the situation improves.
Download my ebook on what a VA can help you with.
References:
David Ogilvie - David Ogilvie Consulting
Ep 58: The Real Cost of Staff
Ep 60: What's In A Name?

Ep 61: 5 Tips for Being Professional
Over the years I have seen some "Oh you didn't just do that" moments from VAs. While there are certainly more, here are my 5 Top Tips for being professional when dealing with clients and colleagues. These can apply not only to VAs but anyone in business! (I've been challenged on the statistic mentioned in this podcast in the past: see References for one place it's been mentioned but many state and federal small business bodies also quote it.)
References:
Fund Squire - Business Start Up Statistics
Ep 7: Setting Boundaries and Saying No to Clients

Ep 60: What's In a Name?
Many businesses over the past few years have transitioned into work from home, or hybrid environments - or for want of a better word "virtual" teams. Freelancers are calling themselves 'virtual assistants' and bots and AI similarly use the term. So this has raised the question should we be calling ourselves something else?
Want to know what a VA can do? Download my ebook here.
Resources:
Ep 41: Offshore Freelancers - for VAs
Ep 42: Offshore Freelancers - for Clients
Ep 44: Offshore Freelancers - for Offshore Colleagues
A history of the VA Industry - first 25 years

Ep 59: How do you value employees?
An article I read by an accountant got me thinking because some of the things in the article which referred to employing staff actually reinforced the value a VA can bring to your business.
References:
Ep 58: The Real Cost of Staff

Happy birthday little bro
Today is my birthday. It's also my little brother Rod's birthday - yep we shared not just the date but the exact time! Ten months ago we lost him suddenly so this is a tribute to him. The brother, son, husband, uncle, soldier and mate who taught us how to live authentically, with compassion, honour and integrity. Severely missed; never forgotten. Love you little bro. Happy birthday!

Ep 58: The Real Cost of Staff
Onsite staff don't just cost you their annual salary and on costs like super and worker's comp. Are you aware of what your staff actually cost you? Or how a professional Australian Virtual Assistant can actually save you money?
References:
How many productive hours in a work day?
© Lyn Prowse-Bishop - The Virtual Business Show

Ep 57: Are you quoting or working?
When a potential client asks you if you can complete a piece of a project in order to provide a quote, be sure you're not actually giving them the work for free. Worse than undervaluing your services is to allow others to view them as worthless.
© Lyn Prowse-Bishop - The Virtual Business Show

Ep 56: School Holidays ... Again??!
School holidays can sometimes send work from home parents into a tail spin - how do you keep the kids occupied AND work?!
Veteran VA Lyn Prowse-Bishop shares her tips on coping - while still getting things done.
© Lyn Prowse-Bishop - The Virtual Business Show

Ep 55: Warranties - Who's Responsible?
Warranties apply to all goods and services sold in Australia and in addition to manufacturer's warranties, store warranties, and express warranties, there are a set of consumer guarantees that protect consumers regardless of store policies.
So when you need to return that faulty item, do you know who's responsible and what rights and remedies you have as a consumer, and what responsibilities you have as a business? Are you using refund signage in your store? Do you know if it's legal? Did you know that the choice of remedy lies with the consumer if the failure is major not the business?
Find links to the references information at our blog.
© Lyn Prowse-Bishop - The Virtual Business Show

Ep 54: Language Matters
When people who aren’t VAs come onto a discussion group FOR VAs and start telling us what we should be called and that we are hired as opposed to contracted, you know it’s time to revisit the importance of language.
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 53: Facebook Down!!!
Earlier this week Facebook – as well as Instagram and WhatsApp – went down for about 6 hours and for some it was like the world ended. Should we be relying on these social media platforms for our businesses? I don’t think so and in this episode I explain why.
© Lyn Prowse-Bishop – The Virtual Business Show
Resources and Mentions:
Frances Haugen – Congress address on Facebook
Mark Zuckerberg posts an essay to Facebook

Ep 52: Ethics and Success
(12 min listen)
Our industry’s new crop of VA is a new generation – used to instant success, and influencers rather than mentors. This has brought with it a change in what is perceived as ethical, and what they define as success in business.
In this show I look at a recent discussion with one such new VA.
If we want our industry to continue into the future, we need to ensure we are all moving it in a forward direction, and not just looking after our own needs.
© Lyn Prowse-Bishop – The Virtual Business Show
Resources and Mentions:
Ep 36: VA Training
Kate Toon: 19 Things NOT to Do in a Facebook Group
Forbes: What Percentage of Small Businesses Fail?
Venture Beat: 50% of Businesses Fail in Their First 5 Years
Huffington Post: Small Business Failure
US Small Business Administration (Office of Advocacy): FAQs About Small Business

Ep 51: Parasites or Professionals?
Are employers who allow employees to work from home "parasites" as Harry Triguboff contends? Is working from home "a trend" and are at-home workers less productive?
© Lyn Prowse-Bishop - The Virtual Business Show

Ep 50: To Gift or Not to Gift…
At specific times of the year the question arises: to gift or not to gift? It comes down to personal choice – but I like to send clients – especially my long-term clients – something to show my appreciation for them.
Some places to get gift giving ideas:
Morish Nuts
Edible Blooms
Koko Black Chocolate
Gift Baskets (Australia)
You might also like this episode: Gratitude
© Lyn Prowse-Bishop – The Virtual Business Show
Ep 49: The Fraud of ‘Living the Dream’
It’s been years since The 4-Hour Work Week was published – yet the idea that virtual support should only cost you $5/hour persists.
If you’re all about saving money in your business then opting for cheap labour has its advantages – but also inherent disadvantages – and just because they’re ‘remote’ doesn’t make them Virtual Assistants.
Resources:
Jacobin – the Fraud and the 4-Hour Work Week – Meagan Day article
Forbes Article – Michael Schein
Podcasts:
Should Cost of Living Count?
Offshore Freelancers – What Clients Need to Know
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 48: Gratitude
Gratitude is something we should all practice every day. Feeling appreciated is important to everyone.
But I’m amazed how little gratitude clients can show to VAs… and conversely, how little VAs can show for clients!
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 47: Audio Transcription
So… you want to be a transcriptionist because – well, you can type! Isn’t it the same thing? No … it most certainly isn’t! And clients – a typist is not the same thing as a transcriptionist!
In this episode I run through some of the basic skills you need to have if you want to be a transcriptionist, and give clients some tips on what to look for in a professional service provider, and what affects the cost of transcription.
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 46: 20 Things I’ve Learned in 20 Years – Pt 2
On the 28th February 2020 I celebrated 20 years in practice as a VA. In this 2-part podcast I’d like to share with you 20 things I have learned in that 20 years being in business as a VA!
In this episode I cover 11 through 20.
Did you miss part 1? Find it here.
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 45: 20 Things I’ve Learned in 20 Years – Pt 1
On the 28th February 2020 I celebrated 20 years in practice as a VA. In this 2-part podcast I’d like to share with you 20 things I have learned in that 20 years being in business as a VA!
This episode covers the first ten.
I refer to Kathie Thomas’s excellent article in this episode and you can find it linked below:
Kathie Thomas – Not Everyone Can be a VA
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 44: Offshore Freelancers: Thoughts for Our Colleagues
I assume that many of our offshore colleagues want to be a VA for the same reasons we all do: freedom to work when we like, be our own boss, autonomy, travel, childcare or elder care needs, disability.
Part 3 of our Offshore Freelancers series focuses on our offshore colleagues offering tips on things to consider – primary amongst them understanding what a VA actually is!
© Lyn Prowse-Bishop – The Virtual Business Show
Reference Links:
History of the VA Industry
Ep 41: Offshore Freelancers – Part 1
Ep 42: Offshore Freelancers – Part 2
Professional Virtual Assistants – Philippines
Rochefel Rivera – YouTube
Should Cost of Living Count
Worth v Value
No, Not Everyone Can Be a VA – Kathie Thomas

Ep 43: Interview: STP and Super
Please note this show contains information relevant to our Australian listeners only.
In this special episode we interview Pauline Pickering, director of Globe Accounting and small business accounting specialist on the new Australian Single Touch Payroll system, and the superannuation guarantee, and discuss any issues there may be for VAs.
The Single Touch Payroll system (STP) may affect some VAs who pay themselves a wage or who have family members assisting them from time to time they are paying. And did you know if you are a sole operator structure you can’t pay yourself a wage? Instead you’ll take drawings.
A recent VA blog post raised the issue that VAs are eligible for superannuation so we discuss this with Pauline and whether this allegation is actually accurate or the information shared is oversimplifying things. Note, if you operate as a company, trust or partnership structure the superannuation guarantee legislation does not apply to you.
(As this episode is an interview recording the audio quality is slightly different to previous shows.)
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 42: Offshore Freelancers: What Clients Need to Know
(26 min listen)
We continue our offshore freelancer series with this episode focused on helping clients understand the differences between local and offshore support, and highlight some of the things you might not have thought about when choosing the offshore option – including a breakdown of a real life example of one outsourcing company’s costs.
(Please note: This podcast refers to the Trans-Pacific Partnership Agreement – this agreement is now defunct after the US withdrew, and was replaced by the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) of which China is not a member.)
© Lyn Prowse-Bishop – The Virtual Business Show
Reference Links:
History of the VA Industry
Outsourcing Company Ad
Outsourcing Company Costs
Episode 41: Offshore Freelancers

Ep 41: Offshore Freelancers – Why you needn’t worry!
(15 min listen)
Offshore freelancers aren’t new – and they aren’t going anywhere.
There is still some fear locally surrounding offshore “VAs”. If you buy into that fear, you will always view freelancers from emerging economies as a threat to you and your business.
Nothing could be further from the truth!
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 40: Changes
Something all business owners need to face from time to time is change.
As Greek philosopher Heraclitus said: “The only constant in life is change”.
How you respond to those changes will determine your success – or failure – in business.
Shows referenced:
Business Peaks and Troughs
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 39: Should Cost of Living Count?
We hear it a lot when there are discussions around VA rates. That your cost of living should factor in … but how much of a role should it really play?
References:
Starting a Business in Vanuatu
Other shows about rates:
What Do I Charge (exclusive subscriber only content)
Let’s Talk About Rates
Worth v Value
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 38: Worth v Value
As globalisation makes it easier for clients to connect with service providers outside their home countries, today’s VA really needs to work smarter to attract those clients, and taking a look at their perceived “worth” and then focusing on client needs is a good place to start. Provide value and your worth will increase.
Referenced shows:
Let’s Talk About Rates
VA Training – Do Your Homework
What Do I Charge? (subscriber exclusive content)
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 37: Let’s Talk About Rates Baby
There are always lots of discussions around rates in the VA industry. How to charge. What to charge. Charging enough. Not enough.
In this podcast I cover some recent discussions around rates, things to think about when setting your rate, and whether your experience in an office and your location need to be taken into account.
I also mention Nina Feldman’s handy pricing worksheet during the show, which you can find here:
Pricing Worksheet
© Lyn Prowse-Bishop – The Virtual Business Show
Ep 36: VA Training – Do Your Homework
Previously I’ve said that I didn’t think it was necessary for VAs to have training – however with the evolution of the VA industry and so many new VAs coming from little to no experience in an office or admin environment, and others straight from school, getting training in running a business, or a specialist niche area, is probably advisable for some. However, not all trainers are alike. You have to do your homework and ensure you’re getting what you pay for! Do your research and ensure your trainer knows what they’re talking about! Check their background and credentials before you part with your money.
Remember: the VA industry is unregulated and there is no over-arching regulating/certifying body … therefore NO training can be “certified”. Getting a certificate at the end of a training isn’t the same as that training being certified. The articles I mention in the podcast are linked below:
* Kathie Thomas: VA Certified – or Certificate?
* Susan Mershon: VA Certification – Why You Don’t Need one
I also include reference to what I consider legitimate, valuable trainers and organisations. I’ve included links to those below:
* Sharon Williams – Online International VA Convention
* Craig Cannings – Freelance University
* Anita Kilkenny (previously Kathie Thomas) – VA Trainer
* Tracey D’Aviero – CAVA and GAVA
* Tawnya Sutherland – VANetworking
* Rosie Shilo – Virtual Business Start Up Course
* Ingrid Bayer – The VA Institute
* Sharon Hunt – Digital COO - Beyond the OMB
* Susan Mershon – The Techie Mentor
For specialist Author and Speaker Assistant training visit here.
This should be plenty to get you on the road to a successful VA practice!
History of the VA Industry infographic – find it here.
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 35: The Evolution of the VA Industry
The VA industry has been going since the early 1980s! Since I began my VA journey back in 2000, the industry has certainly evolved and changed significantly. Back then we had a fledgling industry forged primarily by women who had come from years working in administration, secretarial, PA or EA roles, whereas now there are many types of VA. This means that clients need to be clear on what they’re looking for to ensure they partner with the right VA.
I mention Julie Hoflin’s (Your Versatile VA in British Columbia) infographic in the podcast which highlights the difference between what she terms Offshoring (‘the tasker’), Outsourcing (‘the side hustle’) and Contracting (‘the professional’). You can find it here.
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 34: How I Got Started
Recently a question was asked on a group I belong to, “What’s your reason for not starting your business?” The primary reason for most people not getting started was fear: of failure; not being successful; not being good enough.
Here I share how I started my business back in February 2000 in the hope it will help others get the courage they need. Back then, VAs really were a completely novel concept here (especially in Queensland) (and not confused with offshore call centres), when we didn’t have 99% of the apps and technologies available today, and when we were operating on dial up internet. {gasp!}
Resources:
Some of the organisations I mention in the podcast no longer exist. Here’s one to consider joining:
VA Directory (A Claytons Secretary) – including VA Trainer
VA Classroom – if you’re after specific training
Podcast: Five Tips for Starting Your VA Practice
© Lyn Prowse-Bishop – The Virtual Business Show
Ep 33: The Myth of Work-Life Balance
Resources:
National Museum of Australia – Defining Moments in Australian History – The 8 Hour Day
The Courtier Mail – Small Business Owners Lament the Loss of Work Life Balance
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 32: You Are Your Best Marketer
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Ep 31: Good Quality Clients Who Pay Your Rate
A listener asked for a show covering how to attract good quality clients who are willing to pay your rate, and won’t try and bargain you down. This is probably the second most asked question by VAs in particular – after “How much do I charge?” In this show I share some tips from my own experiences, as well as some from industry legends Sharon Williams and Kathie Thomas.
If you have your own tips to share, please do so in the comments!
Links:
OIVAC – http://www.oivac.com
The 24 Hour Secretary – http://www.the24hoursecretary.com
VA Directory – http://www.vadirectory.net
Elizabeth Mary Hancock – https://www.elizabethmaryhancock.com
Other Episodes referred to:
Ep 5 – Getting Clients
Ep 15 – What do I charge? (subscriber content)
Ep 19 – Client Purchasing Decisions
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 30: Brand Damage Online
We have discussed damage to your online reputation in other podcasts, but in this show I give you a real life example of one online retailer whose post on her Facebook business page resulted in some potentially serious damage to her brand.
References:
Women’s March:
https://www.womensmarch.com/mission
https://en.wikipedia.org/wiki/2017_Women’s_March
Previous Podcast:
Ep 23 – Are you killing your online reputation
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 29: More on Continuing Education
This is a short follow up podcast on continuing education. It’s so important as a VA to keep up to date with latest trends in tech so you can help your clients and keep ahead of the game.
Conferences to consider:
OIVAC
Australian VA Conference
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 28: Peaks and Troughs in Business
If you’re going to go into business, you need to understand that there will be peaks and troughs. Business ebbs and flows. So what do you do to help you through those low points?
Some useful network links:
Australian Association for Virtual Industry Professionals
VA Directory
International VA Association
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 27: Can They Do That??
There have been some discussions on various forums for VAs about cheap labour providers offering services for $5 per hour or less and usually these relate to offshore providers. But it seems there is now a new breed of contractor offering services for this price right here in Australia. This raised the question “Can they do that??”
Related to this topic:
You might also like our exclusive subscriber only episode: Episode 15: What Do I Charge?
Resources:
I refer to the ATO’s employer -v- contractor tool. The link is here:
https://www.ato.gov.au/Calculators-and-tools/Employee-or-contractor/
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 26: Your Digital Legacy
You can find some more great articles on this topic at New Scientist.
For an online memorial off Facebook check out Heaven Address.
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 25: Do you Brand Your Car?
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Ep 24: Are You Killing Your Online Reputation – Part 2
In the second part of Are You Killing Your Online Reputation I talk about dealing with colleagues online and share some guidelines for avoiding the pitfalls of social media.
Have you noticed a decline in the way people treat each other online – especially colleagues? We seem to be more focused on the ‘drama’ than supporting and sharing. This was evidenced in an online space recently where a question asking for help received no replies at all, and one talking about the bad behaviour of a third party elicited over 50 comments including (well meaning?) offers to ‘bad mouth’ in return. Share your comments – but please don’t mention specific people or businesses!
(Did you miss Part 1? Find it here.)
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 23: Are You Killing Your Online Reputation – Part 1
It’s amazing how many people don’t think about the damage they can be doing online to their reputation. Once it’s online, it’s online forever!
Thanks to Sharon Williams of The 24 Hour Secretary for sharing her 5:3:2 rule with me!
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 22: Putting the ‘Social’ Back into Social Media
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Ep 21: Social Media a Waste of Time
You often hear business people refer to social media involvement as ‘wasting time’. Is it? Is social media a waste of time? Maybe it depends how you’re using it.
© Lyn Prowse-Bishop – The Virtual Business Show
Tip:
Here’s a great tool for helping you get on top of your social media posting!
Meet Edgar

Ep 20: Admin Work Unskilled?
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Ep 19: Client Purchasing Decisions
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Ep 18: Missed Opportunities
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Ep 17: AVAC 2014: 15 Key Takeaways
On 14 and 15 March 2014, Australian Virtual Assistants gathered for the Australian VA Conference at the Brisbane Convention and Exhibition Centre. I thought I’d share the 15 key takeaways for me from the conference!
My number 1 takeaway probably gives away my age and stage of life really! LOL!
What were your takeaways? Add them to the comments below!
(My first podcast using Audacity …. I may have a bit more learning to do!)
© Lyn Prowse-Bishop – The Virtual Business Show

Ep 16: Knowing When to Leave
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Ep15: What Do I Charge?
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