The 10th House Podcast by Female Founder Collective

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

Is the current economic climate top of mind for you? Are you interested in learning how others are leading navigating turbulent times? Keeping your cash flow, optimizing your runway, fundraising, and leading are a few of the things on founders' minds right now. 

Come join us to hear from our all-star panel of founders, innovators, and investors on how to manage through a down market. Don’t miss this virtual event where Alli Young (The Forem), Christine L. Holcomb (CULT Capital), and Tahira White (19th & Park Inc) share their insights and courses of action.

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

Before she helped to launch one of the most industry-changing wellness brands — goop — Kimberly was packing in 14 years of valuable experience in publishing. And with her foundational expertise of working with celebrities, Kimberly built goop from the ground up as the CRO (in just 4 and a half years), raising more than $100 million in brand backing, increasing the staff by 16x (you read that right), and has doubled the wellness brand’s publishing revenue year-over-year. Her work with celebrities like Gwyneth Paltrow inspired Kimberly to start her own full-service agency, Pivot Projects, offering everything from marketing to operational services to brands such as Cravings by Chrissy Teigen (where she now resides as CEO), Frenshe by Ashley Tisdale, and Magic Mike by Channing Tatum. In addition to all of that success, Kimberly is an advisor for our 1-on-1 advisory platform, The North, where she supports female founders and guides them toward their building and scaling goals all while working toward gender equality for women in business. 

CEO of Female Founder Collective and The 10th House, Alison Wyatt, is sitting down with Kimberly to discuss her strategies for conjuring revenue streams at scale. From hiring the right people and methodically tracking and forecasting progress to building strategic partnerships and launching new products. Kimberly is sharing it all!

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

Julia Boorstin is CNBC’s Senior Media & Tech Correspondent delivering reporting, CEO interviews, and analysis, with a featured role on TechCheck. In 2013, Boorstin created the CNBC Disruptor 50 list of private companies transforming the economy. She also leads the network’s ‘Closing the Gap’ initiative. Boorstin is the author of When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them, from Avid Reader Press. It weaves together the stories of 60 female leaders like Katrina Lake, Gwyneth Paltrow, Jenn Hyman, Whitney Wolfe Herd, Lena Waithe, Shivani Siroya, Julia Collins, and more, with research explaining the strategies behind their success. 

CEO of Female Founder Collective and The 10th House, Alison Wyatt, is sitting down with this trailblazer to discuss what she’s learned from industry leaders, including how women can navigate bias, defy the odds, leverage their networks of other women to succeed, and how to access your inner leadership superpower.

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

Today, it is an uphill battle to become a unicorn technology enterprise, especially one that centers around mutual success. This LinkedIn Live event is stacked with thought leaders and decision-makers in the tech world. 

Brenda Darden Wilkerson, President & CEO of AnitaB.org, is a pioneering thought leader and an advocate for access, opportunity, and social justice for underrepresented communities in technology. AnitaB.org, is an organization that connects, inspires, and strives for greater equality for women technologists in business, academia, and government. Alexandra Zatarain is the co-founder and VP of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content, and services that make people sleep fit. 

Female Founder Collective and The 10th House Co-Founder & CEO, Alison Wyatt, is sitting down with the powerhouse of panelists to discuss underrepresented communities in technology, using technology to create cultures/communities conducive to mutual success, steps to becoming a venture-backable tech company, and marketing strategies to stand out in the technology space.

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

Candace Nelson is a serial entrepreneur, a New York Times bestselling author, Wall Street Journal contributor, and an expert in turning one’s passion into a profitable business. In her book Sweet Success: A Simple Recipe For Turning Your Passion Into Profit, Candace walks you through the steps she took to build a globally beloved brand, so you can do it too. 

CEO of Female Founder Collective and The North, Alison Wyatt, is sitting down with this trailblazer to discuss packaging a product for profit, cultivating brand evangelists, personal branding, and effectively allocating marketing dollars (no matter your budget)! ​

Candace Nelson revolutionized the baking industry when she left a career in finance to start Sprinkles, the world's first cupcake bakery and Cupcake ATM. Nelson followed with the launch of Pizzana, a growing chain of Michelin Bib Gourmand-awarded pizzerias leading the third wave of pizza in the US. She continues to expand her portfolio of investments with CN2 Ventures and lives in Los Angeles with her husband, two sons, and Norwich terrier, Willy.

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

Mahisha Dellinger is the definition of a powerhouse. In her time on OWN Network as the host of ‘Mind Your Business with Mahisha’ the dynamic CEO helped female entrepreneurs take their small businesses to the next level. ​Although Curls Beauty Brands is a household name in textured hair care today, it started as an unknown small business. In her television series, Mahisha Dellinger reflected on her own early days when there was no one in the space to guide her. The story of her rise to a widely successful enterprise is decorated with the testimonies of entrepreneurs whom she mentors. Mahisha has climbed the ranks of the beauty industry to become a self-made millionaire. Knowing the importance of lifting while you climb, the CURLS Founder and CEO are now turning her attention to helping the next generation of Black women do the same. ​Mahisha is passing on the valuable entrepreneurial lessons she's learned through the Black Women Making Millions Academy. She gives business advice to so many entrepreneurs and a deep insight into her struggles and accomplishments of being a successful businesswoman. ​

FFC Co-Founder & CEO Alison Wyatt is sitting down with entrepreneur/powerhouse Mahisha Dellinger as she shares the story of her road from poverty to next-level success and how she has turned that experience into an opportunity to help other Black women and girls in their own entrepreneurial efforts with Black Girls Making Millions Academy.

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

Shelia Lirio Marcelo is Co-Founder and CEO of Proof of Learn, a Web3 education platform with a mission to unlock accessible, high quality education across the world through blockchain and a learn-to-earn protocol. Prior to POL, Sheila founded Care.com in 2006 and served as Chairwoman and CEO until early 2020. With Sheila’s leadership, the company had year-over-year growth of over 100% prior to going public in early 2014. Today, Care.com is the world’s largest online destination for finding and managing family care– serving more than 35 million people across 20 countries. Sheila founded both POL and Care.com with a conviction that technology and innovation can address real world problems, and that digital marketplaces, whether between caregivers and families on Care.com or students and employers on POL, are powerful platforms for equality and change. 

FFC Co-Founder & CEO Alison Wyatt is sitting down with Sheila Lirio Marcelo as she shares how she lead a company to IPO, the importance of data when scaling a business, and how she’s leveraging technology to make high-quality education accessible in all corners of the globe.

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

​The last couple of years have been challenging on so many levels, especially for mothers. Thankfully, there are people like HATCH Collection Founder, Ariane Goldman. Since its founding in 2011, HATCH Collection has grown into an array of different products. What began as a small capsule collection of chic maternity clothes now incorporates a non-toxic beauty line, an editorial platform, and a strong social community of over 160K women. ​Ariane has made it her mission to help mamas embrace and celebrate all stages of their pregnancies. To provide them with solutions, education, and information to take them through this wild and beautiful journey. HATCH’s mission isn’t just to sell solution-based clothes that make women feel good, but also to provide a support system and community to let women know they are not alone. ​

FFC Co-Founder & CEO Alison Wyatt is sitting down with mama and entrepreneur Ariane Goldman to discuss how HATCH is cultivating community, developing and expanding the brand, and how she’s finding ways to stand for something bigger.

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

The status quo of investment in Black founders needs to change; having funding isn’t enough. Entrepreneurs of Color Need an Ecosystem of Resources. BrainTrust and BrainTrust Founders Studio CEO & founder Kendra Bracken-Ferguson is building the catalyst. Kendra Bracken-Ferguson’s establishment of BrainTrust, an innovative social, digital, and influencer marketing agency focused on growing brands from organic communities since 2016, recently launched BrainTrust Founders Studio. This membership-based community platform focuses on increasing inclusive economic opportunities for Black Beauty and Wellness Founders connecting them with resources, capital and strategic guidance to help them accelerate their businesses and build sustainable growth. 

FFC Co-Founder & CEO Alison Wyatt is sitting down with Kendra Bracken-Ferguson as she shares her journey, the BrainTrust Founders Studio initiative, and what she’s doing to support Black founders in growing their businesses.

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

​A VC daughter of immigrants says she’s deliberately investing in diverse and intersectional entrepreneurs, who embody unique, winning qualities. Deena Shakir is a Partner at Lux Capital (a multi-stage venture capital firm with $4B under management), where she invests in transformative technologies improving lives and livelihoods. She is particularly interested in contrarian and underdog founders building ambitious companies in digital health and sits on the boards of companies including Maven Clinic, SteadyMD, Alife Health, H1, Adyn, AllStripes, and Shiru. 

FFC Co-Founder and CEO Alison Koplar Wyatt is sitting down with Lux Capital’s Deena Shakir to discuss her a-linear path to VC, championing women’s health startups, and how she’s quickly risen to become one of the few Arab-American women in VC.

Join the 10th House: https://the10thhouse.femalefoundercollective.com/

​Lauren Kleinman is the Founder of Dreamday, a first-of-its-kind performance PR agency sitting at the intersection of affiliate marketing and commerce PR. Lauren has reinvented herself plenty of times during her career, eventually leaving a full-time, in-house job to start her own consultancy. With the goal of a healthier work-life balance and time for her own vision, she named it “Dreamday“, and it supports innovative direct-to-consumer companies. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis. 

FFC Co-Founder & CEO Alison Koplar Wyatt is sitting down with PR/Content Marketing visionary Lauren Kleinman, founder of Dreamday PR, and The Quality Edit as she shares tips on how to build your brand, expand brand awareness and build community, and more.

Join The 10th House: https://the10thhouse.femalefoundercollective.com/

Rachel is an early stage Investor and leading business development expert with a niche focus on creating opportunities between the start-up, venture and entertainment space. Rachel founded Muse Capital a seed stage strategic Venture Fund with her partner Assia Grazioli-Venier in November 2016. Muse Capital invests in consumer tech deals with a focus on underserved markets. Investment sectors include the future of women's health, motherhood, parenting, education, fintech, wellness, sustainability, entertainment, media & Web 3. Current investments include Robinhood, Therabody, BYJUs, Clarity Money, Motherly, Mahmee, Beekeepers Naturals, Oath Care & MIDI. Within Web 3 we are investors in Metalink, Supernova and FlickPlay. Originally from the UK, Rachel launched her corporate sales and business affairs career in brand research giving her early access to decision makers at Fortune 500 brands. In 2007 she was headhunted by the leading luxury lifestyle group Quintessentially. As Global Head of Corporate Sales, Rachel traveled the globe, building relationships with some of the world’s leading CEOs, celebrities, entrepreneurs and brand directors. Clients included Amex, Gucci Group, LVMH, Google, Armani, HSBC, British Airways, Jaguar, Ferrari, Chelsea Football Club etc. After meeting and being inspired by renowned artist manager and angel investor Troy Carter in 2012, Rachel moved from London to NYC and into the technology space in 2013 consulting young technology companies with their Business Development strategy and execution. She combines her global network with expert business development knowledge to build companies for the next generation of entrepreneurs.

Founder of Unique Markets, Sonja Rasula is not only a foundress extraordinaire, she is a woman that pays it forward big time. She has launched not one but two businesses, runs a set of spaces, has a killer YouTube channel, a runaway hit of a Skillshare course, and a raw, funny, personal podcast titled “SOS with Sonja Rasula,” which gives tips, tools, and tricks for small business owners everywhere.

If you already sell online and have an audience, you're already ahead of most small businesses! The biggest opportunity now is to learn how to convert your community into customers, growing both sales and potential repeat business. In this talk, Sonja will cover how to engage with your community in the time of Covid-19, ways to create deeper brand loyalty, steps you can take to grow your following, and the best ways to communicate with your audience.

New York Times best-selling author, sought-after speaker, and podcast host Luvvie Ayaji Jones joins Co-Founder of FFC and Designer Rebecca Minkoff to break down the chains that hold us back from accomplishing our wildest dreams. Pulling from her latest book, "Professional Troublemaker: The Fear Fighter Manual," Luvvie will give real-world tools for how to "be too much," kick 'nice' aside for being 'kind' instead, and how to truly climb mountains that feel too tall.

Join Claire Wasserman - Founder & Author of Ladies Get Paid, Lauren Washington - Cofounder and CRO Fundr, and Zanade - Founder The Black Women's Business Collective for actionable takeaways.

You will leave this event with the tools you need to never accept less than what you're worth!

WHAT YOU'LL TAKE AWAY

• Learn Why Talking About Worth Or Equality Make Us Feel Ashamed Or Awkward & How to Remove that Shame
• ​Find the Courage to Be Your Own Advocate
• Advice On How To Advocate For Your Own Worth
• How To Change The Narrative Of Internal Thoughts, Emotions, And Beliefs That Make Us Second Guess Our Worth
• Step-by-Step Strategies On How to Be an Advocate (on social media, with investors, in the workplace, and in your community)
• Opportunity to network with the panelists

ABOUT THE PANELISTS

• Claire Wasserman is an educator, author, and founder of Ladies Get Paid, a platform, global community, and book, that teaches women to level up professionally and financially. She is also the host of the John Hancock podcast, “Friends Who Talk About Money”. Claire was chosen as one of Marquis Who's Who 75 Most Influential Financial Leaders of 2021, as well as Entrepreneur Magazine's 100 Most Powerful Women.
• Lauren Washington is the cofounder and CEO of Fundr, a platform that automates and removes bias from seed investing by creating portfolios of AI-vetted startups. Prior to this, Lauren cofounded Black Women Talk Tech, the largest membership organization and only conference for black women founders and KeepUp, an automated social listening platform. Her companies have won multiple awards including 43North and the Advanced Imaging Society’s Distinguished Leadership Award. She has been featured in The New York Times, TechCrunch, Elle, Inc and Black Enterprise and has been listed as a top female entrepreneur in CIO Magazine, Essence Magazine and Entrepreneur Magazine.
• Zanade has over fifteen years industry experience in digital marketing and communications with a strong background in creative writing and social media management. In 2020, birthed out of the COVID-19 pandemic she built the Black Women's Business Collective to highlight Black and Afro-Latina owned companies. Zanade is also the architect of Indefinite Breakthrough, a learning membership community that focuses on the economic advancement of underinvested and underserved women in business where its mission is to educate, resource, and inspire women to grow their limitless potential through entrepreneurship.

We are over the moon to have such thought-leaders lead us in this conversation!

Julia Xu, Startup Business Advisor, Founder & CEO of Multitasky, illustrates steps to creating a growth strategy and financial model to attract ideal customers.

Founder of Finance Savvy CEO and Your Profit Playbook™ program, Marguerite Pressley Davis knows that in business, every dollar you make, spend, or re-invest has an impact on the future trajectory of your business.

Therefore, you must be intentional about each and every financial decision you make.

Intentionally profitable is what I refer to as being intentional about the money decisions you make so that you can be more confident that you can thrive financially from a “start-up” to a ”mature” business, no matter what stage you’re at right now.

Know Your Worth! Setting & Packaging Prices, Author of forthcoming, "We Should All Be Millionaires" and Founder & CEO of Hello7 - an advisory for teaching small business owners how to grow their businesses, draws out a framework for coming up with pricing that will convert, and packaging that will enable you to take your business to exactly where you want it to go.

No matter your budget, public relations is key to steady growth. In this workshop will help you understand what you need from a publicist, find the perfect PR team or editor, put together your first press kit, and create a pitch calendar using PR basics. It's all here!

What You'll Learn: nail down your brand story, understand what you need from a publicist, how to find and contact the right PR team or editor (depending on budget), put together your first press kit, learn evergreen pitching vs. trend pitching to create a pitch calendar, and PR basics

​Get exclusive access with CEO & Co-Founder of The Honey Pot Company, Beatrice Dixon, for a fireside chat unlike any other. Learn how to look at your brand as a consumer to pinpoint your ideal retailer, best retailer outreach strategies to get your foot in the door, create and evolve your product suite, and marketing tactics to get your products off the shelves.

​Prioritizing Branding as a Growth Strategy is a key to consistent and organic social media and revenue growth: Willow Hill will take you through how to manage to create a brand for the first time or re-branding. In this session, you will get a step-by-step process on how to manage a successful branding process, ways to avoid typical pitfalls that cause many brands to fail [sharing case studies].

Willow Hill, the Chief Creative Officer and Co-founder of Scout Lab, is an award-winning Creative Director, who has spent her entire career focused on building and scaling brands that shape culture.

​Co-Founder and CEO of The 10th House and Female Founder Collective, and investor to companies such as Hatch, Tia Clinic,  HeyMama, and Summersalt has a long-standing history of angel investing.

In her workshop, she will cover what startups need to do and know before getting started with angel investor outreach. This includes the basics of what language you need to know before networking. Ali will also help you understand how angel investors operate, how to find the right one, where to connect to angel investors - and what they expect from you in the process. Finally, she will dive into the psychology of an angel investor, so you're one step ahead in any funding meeting.

Bootstrapping, crowdfunding, venture capital, oh my!

Hear from seasoned founders on how they leveraged all forms of capital to grow and fuel empires.

More about the panelists:

• Jaime Schmidt is an entrepreneur and the founder of Schmidt’s Naturals, a global brand of natural personal care products that she started in her kitchen in Portland, Oregon in 2010. Today, Jaime is focusing her efforts on helping emerging entrepreneurs pursue their own dreams. Jaime is the co-founder of Color, an investment portfolio that supports modern makers through investments in Seed to Series A. Last September, Jaime released her first book entitled “Supermaker: Crafting Business on Your Own Terms,” a personalized guide on how to put your business on the map, turning your passion into profit.
• Hana Jung is the Founder and Chief Connector of Re:Boot Experiences, which hosts growth accelerators for impact-focused leaders, first time entrepreneurs, and multi-hyphenate creators to powerfully move through fear, upgrade their mindset, and intentionally build their vision. Re:Boot inner expeditions focus on deepening connection in 3 key areas: to inner power and intuition, to the higher purpose in life, and to a global community of compassionate seekers. She lives between Mexico, Nicaragua, Portugal, and Indonesia while running a business an living life to the fullest.
• Aike Ho is a Principal at ACME, where she focuses on digital health, fintech, and consumer investments. Aike’s path to healthcare investing was in large part shaped by a personal experience, a cancer diagnosis in her mid 20s. After a long year of navigating the complex US healthcare system, Aike developed a mission to better the healthcare ecosystem for patients and providers alike. Aike’s since then invested in game-changing digital health companies like Curology, Tia, Brightside, and The Pill Club. Beyond digital health, she’s also invested in other disruptive companies such as Savage x Fenty, Billie, Hyperscience, Bit.io, Forte, Braintrust, and Addi. Prior to her corporate detour, Aike was a serial entrepreneur and built companies. In 2010, Aike was named Emerging Young Entrepreneur of the Year by the Connecticut Women’s Hall of Fame.

​Prior to joining First Round, Hayley Barna was Co-CEO at Birchbox, growing it from launch to over a million monthly subscribers, and raising $70M in venture capital in the process. As they took the business global, Hayley managed marketing, operations, strategy, and technology. So, let’s just say she's been through a few of the things you all face, and she sees you!

​She’s here to teach you her secrets of the trade. Here’s what you’ll learn:

• ​Discover when it’s the right time to raise capital
• ​Establish your ‘why’ to drive your raise
• ​Create a next-level fundraising strategy
• ​Determine what benchmarks are needed for your stage
• ​Layout venture capital outreach framework to get notices