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The Association 100 Podcast

The Association 100 Podcast

By The Association 100

The A100 Podcast is an extension of The Association 100 bimonthly newsletter that focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations.

The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire.

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Currently playing episode

A Thoughtful Approach to DEI

The Association 100 PodcastMay 23, 2022

00:00
35:32
Is there a right way to resign?
May 19, 202330:02
How an Association Can Bring an Industry Together

How an Association Can Bring an Industry Together

The latest episode of the A100 podcast features Steve Mister, Esq., CAE, President & CEO of the Council for Responsible Nutrition. Having been with CRN for almost 20 years and in the association space for over 30, you won’t want to miss his insights on leading an association and how associations can bring value to their members. 

He talks about CRN’s mantra, “Responsible is our middle name,” and says that is something the association and its members truly try to live out. He highlights how they work with their members to create voluntary guidelines to ensure science-backed consumer safety. As an association you can bring all of your industry leaders together and they can develop a best practice and then everybody agrees to implement it. This isn’t something individual companies can just do on their own and it allows industry to lead the way rather than government regulations.

CRN is celebrating its 50th anniversary this year. Steve shares their plans to celebrate this huge  milestone and reflects on how the industry and the association has evolved. He also shares best practices for both leading and working in the association world. 

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas, and smart strategies and tactics that work in the world of associations: 

Twitter: @association100 

LinkedIn: /company/the-association-100


May 08, 202322:42
Diversity and Support: A Conversation with NACAS CEO Matt Marcial

Diversity and Support: A Conversation with NACAS CEO Matt Marcial

Join co-hosts Colleen Gallagher and Christine Stay on the A100 podcast this week as they speak with Matt Marcial, CEO of the National Association of College Auxiliary Services (NACAS). Together, they delve into two of their recently launched initiatives: Diversity in Auxiliary Leadership Program and the Women in Higher-Ed Leadership Summit. 

Having been at NACAS for just more than a year, Matt discusses the inspiration for launching the Diversity in Auxiliary Leadership Program, as well as NACAS' efforts to include DEI in everything that they do. He stresses that the program's key objective is to create a community of diverse leaders who can advance the mission of NACAS as well as advance their own careers as well. 

They also discuss the upcoming Women in Higher-Ed Leadership Summit scheduled for September. Matt explains that the summit was created out of a senior executive event to address the industry challenges through the lens of issues women face in the higher education workforce including the pay gap, having a seat at the table and more. 

The episode wraps up with Matt discussing the ways NACAS has supported its members throughout the pandemic, talking about the hybrid workforce and sharing his vision for the future.

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas, and smart strategies and tactics that work in the world of associations: 

Twitter: @association100 

LinkedIn: /company/the-association-100


Apr 24, 202321:07
Connecting Passions: ASCA's Approach to Member Engagement and Professional Development

Connecting Passions: ASCA's Approach to Member Engagement and Professional Development

On the latest episode of the A100, co-hosts Colleen Gallagher and Meghan Henning are joined by Jill Cook, CAE, Executive Director and Eric Sparks, Ed.D., CAE, Deputy Executive Director, from the American School Counselor Association to discuss all things member engagement and what they are doing to meet the evolving needs of their members. 

Jill and Eric discuss their use of traditional member engagement methods, such as committees, focus groups, and an annual event–but like all associations–they knew they had to find new ways to keep their members engaged on an ongoing basis. To do this they began providing more resources online and repurposing content from their annual conferences for webinars and other resource materials. And they hold two large virtual events in addition to the annual conference, which increases accessibility, bringing more information to even more members. They talk about how providing these resources in so many ways has really made a difference in terms of member engagement.

They discuss how their newish affinity groups continue to grow by participation and by topic as the issues confronting school counselors grows. The affinity groups allow members to come together on a particular topic they are passionate about and provide professional resources, networking, and best practices.  

Jill and Eric also discuss ASCA’s national model and its contributions to professional advancement, and they share their expectations for what they can offer their membership this year, as well as their goals for the future. 

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations: 


Twitter: @association100 

LinkedIn: /company/the-association-100


Apr 08, 202337:44
A Spark for Conversation: Insights from CoSN’s 2023 global Driving K-12 Innovation reports

A Spark for Conversation: Insights from CoSN’s 2023 global Driving K-12 Innovation reports

Mar 23, 202328:44
Engaging Volunteers and Cultivating a Culture of Caring
Mar 11, 202343:55
The Hybrid Workforce Dilemma: How to Keep Your Company Culture Alive
Mar 11, 202326:53
The Power of Awards: Boosting Your Association’s Visibility and Credibility

The Power of Awards: Boosting Your Association’s Visibility and Credibility

It’s awards season, and hosts Colleen Gallagher and Meghan Henning take over the podcast this week to discuss how associations can leverage awards to boost visibility and credibility, plus show member ROI as well! The two bring a well rounded perspective to the awards conversation, with Colleen having judged and created many awards programs and Meghan having written awards applications for a variety of associations.

Colleen and Meghan answer all of your burning questions about awards from what’s out there to apply for to how associations can leverage an award win from a communications perspective.

When it comes to applications: both hosts highlight the importance of being concise, following directions closely and always coming back to your goals. Listeners will finish this episode with all of the knowledge needed to strategically take the awards application process in their own hands.

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:

Twitter: @association100 

LinkedIn: /company/the-association-100

Feb 12, 202315:20
How Associations Can Embrace Sustainability
Jan 30, 202325:59
Reflections and trends: what’s to come in 2023
Dec 09, 202216:35
Event Planning: Exposure, Recruitment and Retention

Event Planning: Exposure, Recruitment and Retention

Chrisitine Stay, Marketing Project Manager for OnWrd & UpWrd, joined the A100 podcast to share her insights on what association professionals need to know to improve their event planning. She brings a different perspective than anything we’ve previously discussed around events by highlighting why associations should exhibit at a conference that isn’t their own – and also talks through the planning process.

She shares the three reasons why associations should participate in an expo at a conference: exposure, recruitment and retention. She also provides advice she has for associations when it comes to booth design, leave behinds and deadlines.

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:

Twitter: @association100 

LinkedIn: /company/the-association-100

Nov 28, 202219:41
All Things Education: Strategizing, Developing and Maximizing Association Education Programs

All Things Education: Strategizing, Developing and Maximizing Association Education Programs

Amanda Cecil, full-time professor and expert on association education programming, joins the A100 podcast to discuss how associations can create powerful programming. With over 20 years of experience as a professor in tourism and events management, and a decade of experience with associations, Amanda shares her insights on how associations can truly optimize their educational resources, content and curriculum design.

Amanda brings in her own lens as a parent of a college student to discuss how the narrative around four year degrees and education in associations is evolving. She walks through what challenges association leaders need to overcome, the importance of experiential learning and how membership plays a role in every step of the way.

Together, Amanda and the hosts stress how important collaboration, creativity and communication are when it comes to developing educational programming at any level.

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:

Twitter: @association100 

LinkedIn: /company/the-association-100

Nov 14, 202227:23
Earned Media: How You Can Be Better at Press Outreach

Earned Media: How You Can Be Better at Press Outreach

Suzanne Struglinski, PR Manager for Industry Dive, joined the A100 podcast to share her insights on earned media and what association comms professionals need to know to improve their media relations efforts.

She discusses the disconnect between what association leaders see as news and what reporters see as news, while emphasizing the importance of being a resource for reporters. She also shares thoughts on the unique relationship between PR professionals and journalists.

“Reporters want news,” she says. “You need to build those relationships, making sure you understand who you're pitching, why you’re pitching and keeping in mind that you want to be a resource to these journalists.”

Subscribe today so you never miss out on future episodes. Follow along on social media for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:

Twitter: @association100
LinkedIn: /company/the-association-100

Follow Suzanne or reach out via email:
Twitter: @SuzanneStrug
LinkedIn: /in/suzannestruglinski/
Email: sstruglinski@industrydive.com

Oct 16, 202234:39
Intern Takeover Episode!

Intern Takeover Episode!

In this episode, OnWrd & UpWrd’s summer interns, Keaveny Hewitt and Grant Cragg, take over the A100 podcast to discuss all things internships– what makes good ones, what employers need to know about young professionals and what associations should keep in mind when developing their own internship programs.

Together, they discuss their experience as summer interns, sharing key takeaways, insights and reflections on the internship thus far. They provide perspective on how associations can maximize the potential of their own internship programs by focusing on networking, professional development and variety. Keaveny and Grant take their own experiences into a wider conversation about internships and the next generation of employees so association leaders from all industries can leave with insightful takeaways.

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:

Twitter: @association100 

LinkedIn: /company/the-association-100

Aug 08, 202221:26
How will abortion laws impact event planning and decision making for associations?
Jul 11, 202215:16
The Future of Events
Jun 27, 202229:06
Building Meaningful Connections with Members

Building Meaningful Connections with Members

Shantel Goodman-Luckett, Chief Experience Officer for the National Association for College Admission Counseling, shares her insights on how associations can empower their members and enhance the overall membership experience.

She discusses how NACAC implemented programs and resources to cater to all types of members, from the next generation of college admissions counselors to counselors that are retiring soon. Shantel shares what it was like to make the transition into this new role, and how she gained perspective after watching her daughter go through the college admission process. She highlighted how important it is for association professionals to speak directly with the membership to truly be able to serve them and understand their needs.

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:

Twitter: @association100 

LinkedIn: /company/the-association-100

Jun 18, 202230:58
A Thoughtful Approach to DEI
May 23, 202235:32
When Knowledge Walks Out the Door
May 09, 202225:14
Podcast on Podcasting (at Associations!)

Podcast on Podcasting (at Associations!)

Evan Sparks, SVP, Member Communications and Podcast Host at the American Bankers Association as well as Editor in Chief of the ABA Banking Journal shares his secrets with the A100 for producing a successful association podcast.

Having launched five years ago with a goal of 500 downloads to keep it going, he now expects to hit over 100,000 downloads in a year. Evan talks about why he prefers the audio-only format, how he plans out his editorial calendar, tackling tough subjects and how the podcast fits into the overall communications strategy.

Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:

Twitter: @association100 

LinkedIn: /company/the-association-100

Intro/Outro Audio Credit:

Ketsa

Track: Poppin-Off

https://freemusicarchive.org/music/Ketsa/ascendance/poppin-off

Apr 25, 202239:49
Introducing the A100 Podcast
Apr 10, 202229:57