
The Association 100 Podcast
By The Association 100
The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire.
theassociation100.com/

The Association 100 PodcastMay 23, 2022

Is there a right way to resign?
A Gallup poll said the number of people quiet quitting is higher than 50%.
91% of employees are willing to quit their job if it’s not what they thought it would be or if they don’t like it within the first month.
These are some powerful stats. The O&U team delve into the repercussions of resigning on this episode, chatting through concerns such as toxic work environments, the impact of a job on mental health and having tough conversations at work.
We also explore the key aspects of resigning gracefully and responsibly, considering the long-lasting effects on personal reputation and professional relationships. There is indeed a right way to resign. By navigating the process with tact and thoughtfulness, you can maintain your professional standing, minimize potential conflicts, and ensure a smooth transition for all parties involved.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas, and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

How an Association Can Bring an Industry Together
The latest episode of the A100 podcast features Steve Mister, Esq., CAE, President & CEO of the Council for Responsible Nutrition. Having been with CRN for almost 20 years and in the association space for over 30, you won’t want to miss his insights on leading an association and how associations can bring value to their members.
He talks about CRN’s mantra, “Responsible is our middle name,” and says that is something the association and its members truly try to live out. He highlights how they work with their members to create voluntary guidelines to ensure science-backed consumer safety. As an association you can bring all of your industry leaders together and they can develop a best practice and then everybody agrees to implement it. This isn’t something individual companies can just do on their own and it allows industry to lead the way rather than government regulations.
CRN is celebrating its 50th anniversary this year. Steve shares their plans to celebrate this huge milestone and reflects on how the industry and the association has evolved. He also shares best practices for both leading and working in the association world.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas, and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

Diversity and Support: A Conversation with NACAS CEO Matt Marcial
Join co-hosts Colleen Gallagher and Christine Stay on the A100 podcast this week as they speak with Matt Marcial, CEO of the National Association of College Auxiliary Services (NACAS). Together, they delve into two of their recently launched initiatives: Diversity in Auxiliary Leadership Program and the Women in Higher-Ed Leadership Summit.
Having been at NACAS for just more than a year, Matt discusses the inspiration for launching the Diversity in Auxiliary Leadership Program, as well as NACAS' efforts to include DEI in everything that they do. He stresses that the program's key objective is to create a community of diverse leaders who can advance the mission of NACAS as well as advance their own careers as well.
They also discuss the upcoming Women in Higher-Ed Leadership Summit scheduled for September. Matt explains that the summit was created out of a senior executive event to address the industry challenges through the lens of issues women face in the higher education workforce including the pay gap, having a seat at the table and more.
The episode wraps up with Matt discussing the ways NACAS has supported its members throughout the pandemic, talking about the hybrid workforce and sharing his vision for the future.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas, and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

Connecting Passions: ASCA's Approach to Member Engagement and Professional Development
On the latest episode of the A100, co-hosts Colleen Gallagher and Meghan Henning are joined by Jill Cook, CAE, Executive Director and Eric Sparks, Ed.D., CAE, Deputy Executive Director, from the American School Counselor Association to discuss all things member engagement and what they are doing to meet the evolving needs of their members.
Jill and Eric discuss their use of traditional member engagement methods, such as committees, focus groups, and an annual event–but like all associations–they knew they had to find new ways to keep their members engaged on an ongoing basis. To do this they began providing more resources online and repurposing content from their annual conferences for webinars and other resource materials. And they hold two large virtual events in addition to the annual conference, which increases accessibility, bringing more information to even more members. They talk about how providing these resources in so many ways has really made a difference in terms of member engagement.
They discuss how their newish affinity groups continue to grow by participation and by topic as the issues confronting school counselors grows. The affinity groups allow members to come together on a particular topic they are passionate about and provide professional resources, networking, and best practices.
Jill and Eric also discuss ASCA’s national model and its contributions to professional advancement, and they share their expectations for what they can offer their membership this year, as well as their goals for the future.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

A Spark for Conversation: Insights from CoSN’s 2023 global Driving K-12 Innovation reports
Keith Krueger, MPA, CAE, CEO of The Consortium for School Networking, returns to the A100 - this time as a guest on podcast, hosted by Colleen Gallagher and Meghan Henning. The three of them explore the findings and highlights of CoSN’s 2023 global Driving K-12 Innovation reports.
They talk through the hurdles in the way of innovation in today’s school, the accelerators paving the way for teaching and innovation, and what the most important technology enablers are for schools to leverage this year. Keith shares insights around the problems technology can help solve, as well as the changing expectations in today’s world. He emphasizes that the report is “not intended to be tablets from heaven to tell you the answer, rather it’s a spark for conversation.”
The three delve into important resources that can assist districts in overcoming challenges and adopting new technologies, and of course the conversation turns to the integration of AI and ChatGPT technology.
The conversation wraps with Keith's vision for the future looking at what progress and changes he is most hopeful to witness by the time this report is released again next year.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

Engaging Volunteers and Cultivating a Culture of Caring
On the latest episode of the A100, co-hosts Colleen Gallagher and Chrstine Stay are joined by Phil Russo, CAE, Executive Director for Professional Management Associates, to discuss all things association and workforce. They dive into both driving the engagement you need from your volunteers and also building and cultivating a high achieving staff.
Drawing on his extensive experience in the association industry since his senior year in college, Phil highlighted the recruitment and engagement of volunteers as one of the most significant challenges facing associations today. He attributed this to both a lack of time and less desire to be as involved as they were before the pandemic. He talks about how to develop systems and processes that almost spoon-feed our volunteers to make things as simple and clear as possible for them with clear expectations around the amount of time involved.
Phils also provides valuable insights on using contractors to complement your staff's expertise and developing strategies for building a high-achieving team within your association.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

The Hybrid Workforce Dilemma: How to Keep Your Company Culture Alive
Christine Stay, Meghan Henning, and Colleen Gallagher of the OnWrd & UpWrd team take over the A100 podcast to talk about how to manage a hybrid workforce and how to keep your company culture alive. Their valuable insights cover a range of topics, including effective ways to keep your team connected, staying organized with project management tools, and ensuring that all team members understand their roles and responsibilities.
From there, the discussion moves on to ways of creating a comfortable working environment for employees. The conversation covers the significance of conducting regular check-ins with staff, organizing in person meetings or staff retreats at least once a quarter or year to bring everyone together, and the value of providing opportunities for professional development.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas, and smart strategies and tactics that work in the world of associations.
Twitter: @association100
LinkedIn: /company/the-association-100

The Power of Awards: Boosting Your Association’s Visibility and Credibility
It’s awards season, and hosts Colleen Gallagher and Meghan Henning take over the podcast this week to discuss how associations can leverage awards to boost visibility and credibility, plus show member ROI as well! The two bring a well rounded perspective to the awards conversation, with Colleen having judged and created many awards programs and Meghan having written awards applications for a variety of associations.
Colleen and Meghan answer all of your burning questions about awards from what’s out there to apply for to how associations can leverage an award win from a communications perspective.
When it comes to applications: both hosts highlight the importance of being concise, following directions closely and always coming back to your goals. Listeners will finish this episode with all of the knowledge needed to strategically take the awards application process in their own hands.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

How Associations Can Embrace Sustainability
The American Forest & Paper Association’s Jamie Tiralla, Director, Strategic Communications, and Jesse Levine, Senior Director, Energy and Environmental Policy, joined The A100 podcast to talk about the critical importance of sustainability. The two shared insights on creating sustainability goals and how other associations can begin to think about setting goals of their own.
Their recommendations: you must begin to think about sustainability goals and initiatives by assessing your operations and programs, identifying areas for improvement, and setting realistic and measurable goals. Doing this sends a message to the industry that associations are committed to a more sustainable future.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

Reflections and trends: what’s to come in 2023
On the latest episode of The A100, OnWrd & UpWrd co-founders Colleen Gallagher and Meghan Henning look back on 2022, discussing some of the most exciting and innovative association client projects over this past year. Highlights included a workforce campaign addressing a major membership challenge, a full rebrand, a multi-faceted year-long PR and digital campaign to promote a special journal issue and a recognition program focused on everyday people doing good things.
From there they shift gears to communications and marketing trends association professionals need to be thinking about in 2023. We hit on messaging, AI, pitching and the return of in-person events.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

Event Planning: Exposure, Recruitment and Retention
Chrisitine Stay, Marketing Project Manager for OnWrd & UpWrd, joined the A100 podcast to share her insights on what association professionals need to know to improve their event planning. She brings a different perspective than anything we’ve previously discussed around events by highlighting why associations should exhibit at a conference that isn’t their own – and also talks through the planning process.
She shares the three reasons why associations should participate in an expo at a conference: exposure, recruitment and retention. She also provides advice she has for associations when it comes to booth design, leave behinds and deadlines.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

All Things Education: Strategizing, Developing and Maximizing Association Education Programs
Amanda Cecil, full-time professor and expert on association education programming, joins the A100 podcast to discuss how associations can create powerful programming. With over 20 years of experience as a professor in tourism and events management, and a decade of experience with associations, Amanda shares her insights on how associations can truly optimize their educational resources, content and curriculum design.
Amanda brings in her own lens as a parent of a college student to discuss how the narrative around four year degrees and education in associations is evolving. She walks through what challenges association leaders need to overcome, the importance of experiential learning and how membership plays a role in every step of the way.
Together, Amanda and the hosts stress how important collaboration, creativity and communication are when it comes to developing educational programming at any level.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

Earned Media: How You Can Be Better at Press Outreach
Suzanne Struglinski, PR Manager for Industry Dive, joined the A100 podcast to share her insights on earned media and what association comms professionals need to know to improve their media relations efforts.
She discusses the disconnect between what association leaders see as news and what reporters see as news, while emphasizing the importance of being a resource for reporters. She also shares thoughts on the unique relationship between PR professionals and journalists.
“Reporters want news,” she says. “You need to build those relationships, making sure you understand who you're pitching, why you’re pitching and keeping in mind that you want to be a resource to these journalists.”
Subscribe today so you never miss out on future episodes. Follow along on social media for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100
Follow Suzanne or reach out via email:
Twitter: @SuzanneStrug
LinkedIn: /in/suzannestruglinski/
Email: sstruglinski@industrydive.com

Intern Takeover Episode!
In this episode, OnWrd & UpWrd’s summer interns, Keaveny Hewitt and Grant Cragg, take over the A100 podcast to discuss all things internships– what makes good ones, what employers need to know about young professionals and what associations should keep in mind when developing their own internship programs.
Together, they discuss their experience as summer interns, sharing key takeaways, insights and reflections on the internship thus far. They provide perspective on how associations can maximize the potential of their own internship programs by focusing on networking, professional development and variety. Keaveny and Grant take their own experiences into a wider conversation about internships and the next generation of employees so association leaders from all industries can leave with insightful takeaways.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

How will abortion laws impact event planning and decision making for associations?
In this episode, Colleen Gallagher and Meghan Henning of OnWrd & UpWrd Marketing & Communications discuss how the overturning of Roe v. Wade will impact event planning and decision making for associations.
Together, they discuss the role of politics within the association world, and how canceling/keeping events for political reasons brings up membership, legal and financial concerns. Gallagher and Henning share how associations can navigate these issues and they reflect on how social and political events have impacted their own work in the past by looking at data, articles and expert opinions. They pose some questions for associations to consider so they can work together with their members to make these key decisions.
If you want to read more about the Northstar Meetings Group article discussed on the podcast, you can view the full article here.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

The Future of Events
Liz Huh, leading events consultant, shares her insights on how associations can create events that focus on members’ voices and interests.
She discusses how COVID has impacted event planning, and the importance of adjusting timelines and forming strong partnerships with vendors and venues. Liz takes a look at supply chain and food expenses and how these issues impact event coordinators and their budgets. She shares the overall value of events, both virtual and in-person, and how integral they are for bringing organizations together to elevate branding, increase revenue and empower members.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

Building Meaningful Connections with Members
Shantel Goodman-Luckett, Chief Experience Officer for the National Association for College Admission Counseling, shares her insights on how associations can empower their members and enhance the overall membership experience.
She discusses how NACAC implemented programs and resources to cater to all types of members, from the next generation of college admissions counselors to counselors that are retiring soon. Shantel shares what it was like to make the transition into this new role, and how she gained perspective after watching her daughter go through the college admission process. She highlighted how important it is for association professionals to speak directly with the membership to truly be able to serve them and understand their needs.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

A Thoughtful Approach to DEI
Jeff Joseph, president of SIIA, the Software and Information Industry Association, joins the A100 podcast this week. He shares insights about how associations can take a thoughtful approach to DEI and promote better outcomes by looking at how you can differentiate yourself and provide truly helpful resources for your members rather than something duplicative of what they could already do on their own.
Associations need to ask themselves these questions: How can we make an impact? What’s going to be most valuable to our members? How do you make a business rationale out of this as well?
He also talks about looking inward first and walking the walk as an association as well as welcoming a diversity of viewpoints in the workforce as well so everyone feels comfortable bringing their full self to work.
Check out SIIA's newest member benefit: a brand new microsite dedicated to Diversity, Equity and Inclusion (DEI): siia.net/dei
Finally, we chat about some policy issues and get to know Jeff better including hearing about his famous (or infamous) Dad band. This is an episode you won’t want to miss!
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

When Knowledge Walks Out the Door
Matt Cipriani, Associate Director of Knowledge Management & Member Engagement, American Association of Colleges of Pharmacy, shares his insights on how The Great Resignation is impacting associations and how associations can react to it.
He talks about how his background as a research librarian has served him well in the world of associations, how member engagement changed during COVID and what the return to in-person work and events means.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100

Podcast on Podcasting (at Associations!)
Evan Sparks, SVP, Member Communications and Podcast Host at the American Bankers Association as well as Editor in Chief of the ABA Banking Journal shares his secrets with the A100 for producing a successful association podcast.
Having launched five years ago with a goal of 500 downloads to keep it going, he now expects to hit over 100,000 downloads in a year. Evan talks about why he prefers the audio-only format, how he plans out his editorial calendar, tackling tough subjects and how the podcast fits into the overall communications strategy.
Subscribe today so you never miss out on future episodes. Follow along for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100
Intro/Outro Audio Credit:
Ketsa
Track: Poppin-Off
https://freemusicarchive.org/music/Ketsa/ascendance/poppin-off

Introducing the A100 Podcast
Get to know the publishers of The Association 100 in our inaugural podcast. Colleen Gallagher and Meghan Henning take you behind the scenes to learn about their backgrounds, what brought them to DC, and what to expect from the future of The A100.
They share their favorite memories, most interesting projects and toughest challenges from their association days while also discussing the changing nature of PR in today’s world.
Subscribe today so you never miss out on future episodes. Follow along with The Association 100 for best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations:
Twitter: @association100
LinkedIn: /company/the-association-100
You can subscribe to The Association 100 newsletter here.
Intro/Outro Audio Credit:
Ketsa
Track: Poppin-Off
https://freemusicarchive.org/music/Ketsa/ascendance/poppin-off