In this episode of The B2B Engagement, Dalila Babou, Global Marketing Director at TE Connectivity joins Gavin for a thought-provoking discussion on the changing dynamics of customer engagement and the critical importance of sales and marketing alignment in driving organizational transformation and revenue.

During the episode, Gavin and Dalila cover the following topics:

- Evolving generational preferences of customer engagement

- Understanding the dimensions of value for multiple buyers

- The need for sales and marketing alignment in creating a commercial vision based on customer insights

- The importance of marketers using data in sales discussions

Tune in to this insightful conversation to hear practical advice and words of wisdom based on their extensive experience and expertise in the industry.

Guest: Dalila Babou, Global Marketing Director at TE Connectivity

Hosted by Gavin Finn

Edited by Dana Polihovsky

Original music by Andrew Strout

1: Creating A Frictionless B2B Engine (TE Connectivity)

The B2B EngagementBy Powered by Kaon InteractiveMay 16, 2023