The Business Class
By Jeff of WB Training Consultancy
The Business ClassMay 14, 2021
Passions & Actions
Why do we need to educate our passions?
Value of Labor as Vocation
Labor seen as vocation can bring fulfillment rather than seeing labor as work for wages.
Quiet Quitting is Not the Answer
Quiet Quitting? Listen to this and change your perspective.
Evolution of Entrepreneur
In this podcast I will share the definition of entrepreneur across time. The key learning here would be the traits that define the entrepreneur. The importance is the understanding of the role and tasks of the entrepreneur that will guide aspiring and entrepreneurs in what they do.
Features and Benefits of Innovative Startup Act
In a survey commissioned by Linkedin in 2018, the results say that many Filipinos express their desire in entrepreneurial pursuits, but 46% said that their main barrier is their financial status followed by fear of failure. Economic progress according to Joseph Schumpeter are because of 2 factors: innovation and capitalists. If Filipinos remain to have these barriers, then it will be hard for the Philippines to have economic progress. But now, Filipinos without financial capacity, who wish to start an innovative business, may do so. This is because of Republic Act 11337,
The Philippine government has finally recognized the importance of innovation in driving national competitiveness. In April 2019, the President has signed the Innovative Startup Act, a law providing benefits and programs to strengthen, promote and develop the Philippine Startup Ecosystem. So, if you are an entrepreneur who has an innovative idea, this maybe the break you have been waiting for. In this podcast I will discuss the features and benefits of this act and hopefully by the end of the podcast, you will have greater desire to pursue your startup idea.
Lessons from the first innovation
I have been slacking off lately on my podcast script because I have been busy with work, and because I am already too tired at the end of day, I chose to play computer games instead. I have been itching to write a podcast script during the past 10 days, but I cannot find any inspiration. Good thing, I picked up Peter Drucker’s book and read an article: Lessons from the first technological revolution. This essay inspired me to write this script. Continue to podcast.
“all its institutions were responses to opportunities and challenges that new technology offered. All its institutions were essentially aimed at making the new technology most productive.”
In the podcast I said more productive, it should be most productive.
How to sell better using Whole Brain Thinking Model
Selling is a very important skill for entrepreneurs, even more for start up entrepreneurs, because during start up there is a need for consistent sales that will ensure the survival and growth of the business.
In this podcast, I will talk about how start up entrepreneurs can sell better using a technique I have employed since 2011. If you are not in the start up stage, that’s fine because anyone who sells will benefit from this. I have included this method in my programs because it is effective when applied correctly. Continue to podcast
Pandemic Proofing a Business
Someone asked me to do a podcast on making businesses pandemic proof. I must say that this is quite a broad and challenging topic because there is no such business not affected by the ups and downs of economy, let alone a pandemic. And pandemic proofing maybe misleading so I want to clarify here that pandemic proofing a business does not mean without any adverse effect on the business but rather softening the impact based on response and industry placement. The best way to learn is to check the industries and businesses that were resilient against the effects of the covid pandemic.
So, in this podcast, I will share with you the industries that thrived, and the actions management did to survive the pandemic. Information that I will share comes from various sources like news articles, studies, and personal knowledge. Continue to podcast
Coke Dominates the Market, But Pepsi Tastes Better, Why?
Relationship between brand and feelings.
A band is what people associate you with when they see or hear about you. Let me ask you this: what kind of watch is Rolex? I bet the first thing that comes to your mind is: an expensive luxury watch. If not, then that is what you think of what Rolex is; that is the image that you have formed in your mind. Now, If I ask you what you feel when you wear a Rolex and say, I feel powerful, then that is the feeling you associate Rolex with. Feeling, then, is the emotion people associate brands with. This feeling or emotion that I am talking about is the reason why people prefer a brand over another brand
In this podcast I will show the relationship between brand and feelings by sharing the Pepsi and Coke blind taste test challenge story. By the end, you will know what you need to do with your brand to emotionally connect to your consumers. You will also see why feelings are what people use to choose a brand.
What makes customers remember your brand?
In this podcast I will talk about 2 fundamental marketing topics: positioning and marketing mix and their roles in crafting a brand.
If you frequent the mall before the pandemic, you may have observed Starbucks and Dunkin Donuts near each other. I always wonder how these 2 businesses that sell similar products: coffee, sandwiches and donuts, can be beside each other and thrive. We can also say the same for McDonald's and Jollibee, Apple and Samsung.
Marketing gives us the answer; they both target a different set of customers and different targets mean different approaches. To arrive at your target, you need to segment the market. I will not be talking about market segmentation at length because I did that already in a 2 part series. Though if you will wait, I will give some tips later or if you want more details, you can check that out in the podcast list. So, here I will talk about what to do after you segment the market and choose a target market, that would be positioning and marketing mix, the keys to making people remember your brand. How? You’ll see. Continue to podcast
Using Intuition to Drive Innovation
Do you have an idea what’s common between John Lennon and Steve Jobs? Aside from being creative in the artistic sense, both of them are intuitive. Beatles’ producer George Martin describes Lennon’s approach in songwriting and recording as intuitive and this is evident in the song he wrote with Paul, Being for Benefit of Mr. Kite. As for Jobs, in his 2005 Stanford speech, he said, “You have to trust in something, Your gut, destiny, life, karma, whatever, this approach has never let me down, and it has made all the difference in my life.” Also in his biography, Jobs said, “Intuition is a very powerful thing, more powerful than intellect, in my opinion, that’s had a big impact on my work.”
What all great products have
A product is more than just an item that is traded to satisfy the wants and needs of a customer. Maybe back in the old days, a product is just a product, but it is different now. In this podcast, I will tell you what products that sell have. And yes, when I say product, that is a service too, that provide benefits, satisfaction, and activities, such as salons, consulting firms, and cleaning services. A product can be a person too, like Michael Jordan, place like New York, organization like NBA, or mixtures of these. Continue to Podcast
Entrepreneur’s thinking and ideation process
True meaning of passion
According to Google Ngram, a program that checks word mentions in books and searches from 1800 up to today, passion is a word with a high number of mentions during the early 19th century, the period of Romanticism, and regained popularity in the late 90’s and is still going strong today. I suspect that during the 19th century, passion was used to describe romantic love and in the late 90’s, passion, again, I suspect, is associated more with work and career. I say this because Arnie Warren, in 2000, wrote a book called Find you Passion, and here is the description:
Continue to podcast
Holy Week 2021 Special: Kinder definition of business from Pope Francis
Today, the topic is business and its definition from the Vatican. It is important to know this so we may expand our perspective and include the Vatican framework into our business activities.
Even if we are doing it, we did not stop to think about it. We accepted it as a learnt tradition. Maybe we can pause and ask what a business is (entrepreneurial venture) and what is asked of us as we do our business.
The most common answer to the definition of business in modernity is providing solutions to customers for profit. There are 2 important objectives here: solve problems and gain profit. Nothing wrong with these, in fact, innovative companies have given us comfort, created wealth and uplifted lives for centuries now. Because of them we have cars, computers, phones, and medical equipment that helped save lives to name a few. So thanks to Science and innovation. Continue to podcast.
How Do Cancel Culture & Wokism Affect Businesses & Personalities?
Theodor Geisel, wrote on a stationery while inside the ship to New York in 1936, the words, “And this is a story that no one can beat. I saw it all happen on Mulberry Street,”. A year later, that line became the book, “And to Think That I Saw It on Mulberry Street.” What a tongue twister. This is the first book that launched Geisel as Dr. Seuss.
Dr. Seuss was born in 1904 and died in 1991. He is a children’s book author, poet and cartoonist. His books sold over 600 million copies and have been translated in more than 20 languages.
My wife and I read Dr. Seuss’ books to our kids when they were toddlers, my eldest son would fall asleep as we read to him Mr. Brown Can Moo Can You? And when he finally learned to speak, he would moo with us. This, I guess, is the same for all the other parents out there because Dr. Seuss is a standard when it comes to classic children’s literature. So it surprised me to learn that his estate voluntarily stopped publishing 6 books with sensitive racial contents. Since then, a lot of articles have come out associating the news with cancel culture. I am not making a conclusion that the move to stop publishing is related or driven by cancel culture, and to clarify, Dr. Seuss has not been cancelled. According to the news, they just decided to stop printing. But since cancel culture has been mentioned and gaining limelight in culture and society, I think this would be a good opportunity to talk about what it is. In this podcast, I want to discuss cancel culture, wokism and how they are associated, and how it affects businesses and personalities. To understand the culture better we must first understand the philosophy behind it and its history.
Book Insights: Lean Start Up by Eric Ries
Today I will give my insights on the book Lean Start Up by Eric Ries. I will also give an example on how I applied the principles to successfully start a business.
I came across the book Lean Startup by Eric Ries, back in 2012. After reading it, I knew this would be the book that will help entrepreneurs successfully launch their business ideas. This is also the reason why I have incorporated the lessons I learned from this book to my entrepreneurship classes, and I have also applied the principles that helped us successfully launch my consulting business. Check the book it here: Book
Are you fit for entrepreneurship?
This question, which has been asked a million times, is relevant whether you are 15 or 50. At 15, you start thinking what you want to be, and at 50, retirement is beginning to be a consideration.
Along the lines of am I fit for entrepreneurship are 2 other questions: am I made for entrepreneurship? And, will I be successful as an entrepreneur? The former would be hard to answer because it is philosophical in nature. The word made in the question presupposes there is destiny and asking if you are destined to be an entrepreneur can only be answered by you. On the other hand, the latter, asks about the future, which no one can answer. The only way to know is to test it and only time will tell.
Finding one's niche in life: lessons from Matsushita, founder of Panasonic
Using Intuition in Management
Continue to podcast
What is Founder's Vision
Having a vision is vital to a business. It is a way of motivating people and helps in communicating where it wants to be in the future. Most of us are familiar with one type of vision, the corporate vision, the other, not much. Here, I will discuss and attempt to make a clear distinction between the two. Note though that one is not better than the other; both works together. I hope to bring clarity by the end of this podcast.
Vision in the context of business is defined as where the company wants to be in the future or how it sees itself in the future. This is how vision is defined in business books and in schools. Also taught is how a vision statement starts: to be the... continue to podcast
Market Segmentation: the key to business growth 2/2
Hi! welcome to the continuation on the topic of market segmentation. in the last podcast, you heard the definition of market segmentation, benefits, and steps in segmenting business consumers. In today’s continuation you will hear an example on how a small training company segmented their business consumers to find their target, followed by an example for segmenting end users using a known company that made them a leader in the industry.
Now, let’s start from the last topic we discussed. How do you then segment the market? continue to podcast....
Market Segmentation the key to business growth 1/2
Do you every wonder why Starbucks and Dunkin’ can be beside one another or a few steps apart yet thrive and still grow? Could it be their coffee or donuts?
Thinking that products grow a business is a mistake. Many marketers have unanimously pointed the direction towards market segmentation as the key to business growth. Here is 1/2 episodes.
What I learned from Peter Drucker about innovation
Peter Drucker is an Austrian author, educator and management consultant. He has been described as the founder of modern management, and being modern means that he approaches business with science and reason. Joseph Schumpeter, an economist, who tackled the topics of entrepreneurship and innovation, a friend of his father, is Drucker’s major influence on the said topics.
By now, most of us have heard from many management consultants and business authors that innovation is the key to survival and success of a company. This idea has been reduced to a philosophy: innovate or die, which is attributed to Drucker, but this is still a matter of dispute according to a Harvard article entitled, Innovation on the fly.
Here, I will share lessons on innovation I have learned from reading Peter Drucker.... continue to podcast
Let's talk about diskarteng pinoy and how it is present in our culture and mindset. What’s diskarte and where did it come from are few of the things that will be discussed here, and also, I proposed 2 kinds of diskarte.
With thousands of business podcasts out there, what makes us different are 2 things, the podcasts delivered to you are research & experience based.