The Course Consultant & Customer Success Show

Want more leads, but tired of hustling on IG? 

Lex, a featured member inside the Recurring Revenue shares her take on how to leverage growth THE RIGHT WAY and how to optimize the entire customer journey for truly profitable conversions. 

Retention is profitable PERIOD. 

Number 2 is completely avoidable when it comes to avoiding cancellations!

In this episode, I interview Lanie about how to market your course and get results on repeat! 

In this episode, I interview Marissa about how to price your programs, products, and services for profit!

In this episode, I interview Ish Baid, the founder of Virtually

In this episode, I interview three successful course creatores who share their Social Media Marketing World 2022 on how to leverage social media and market your course from this event!

In this episode, I introduce The Course Consultant Season 3 new Co-host Monica Monfre from Teach Wellthy Coaching! We learn how Monica launched a $25k offer with a small audience. 

In this episode, I talk about the latest results from The Digital Product Toolkit! I share specific results from alumni of the program and my membership. To learn more about the resources inside of the Digital Product Toolkit and access my free resources to help you create, grow and scale your business, join my free Facebook group. 

In this episode, I talk with Andrea Jones from OnlineDrea and founder of The Social Savvy School about how to leverage social media to get more course customers without giving away for free. 

In this episode we talk all about how to sell your coaching program or course without the sleazy tactics. 

Annie is just plain fun - and you'll love this episode! 

➡️ Tune into my guest episode with Annie right here where I talk all things Star Trek Voyageur - https://podcasts.apple.com/us/podcast/on-courses-new-customers-star-trek-voyager-feat-melody/id1542695305?i=1000544954203

In this episode, I talk with Tanya all about how to leverage free traffic from livestream to sell your course, program, or service!

In this episode, I speak with Brand Strategist Bethany McCamish who talks about how to create a brand backed by psychology. In our chat, we discuss how to elevate and unearth your brand using brand archetypes. Not only is it incredibly fascinating, but it's proven to convert your audience into paying customers - especially so when it comes to creating and selling that online course!

As someone that has personally worked and hired Bethany to sell my service packages, I can tell you this is a MUST listen to!

In this episode, I share with you the results from the latest round of The Digital Product Toolkit. I also talk about resources and trainings I used to get started with Facebook ads. Finally, you'll get a look at all of the amazing student showcase from the Digital Product Toolkit!

I'm giving away one of my best lessons for FREE! This is one of the lessons I share in two of my courses the Digital Product Toolkit and Wondrous Webinars. Inside of this episode - you'll learn the most important things you'll need to convert to an online course sale!

In this episode, I share with you 5 ways to amplify your course launch with Convertbox and Thrivecart. 

Which income stream are you planning on creating this year? Build wealth on this episode with Acquania who shares her process for growing her income into 7+ income streams in counting!

In this episode, I talk about how to create a course that gets results for your students, how to create an offer that sells, and my step by step strategy to create a timeline that works for selling an online course.

In this episode, I share the exact things you need BEFORE you launch your signature course. Hint, it doesn't involve big launches, perfect lessons, or trying to become INSTA-famous. 

Skip advertisements and utilize the power of word of mouth referrals. Today I bring back a topic that's really needed - affiliate programs for your online course. This is exactly what you need to get started!

If you liked this episode - make sure you head on over to listen to episode 25 with Zoe Linda an expert on affiliate programs for course launches. Plus, you can also tune into my Youtube channel for the full breakdown!

In this episode, I interview Erin Perkins a deaf entrepreneur, disabled rights activist, and accessibility educator dedicated to making the business world more inclusive. Her fierce advocacy comes from her life experiences as a deaf woman and owner of a small online business, Mabely Q.

In this episode, I interview Erin Perkins a deaf entrepreneur, disabled rights activist, and accessibility educator dedicated to making the business world more inclusive. Her fierce advocacy comes from her life experiences as a deaf woman and owner of a small online business, Mabely Q.

In this interview I speak with Annie Franceschi. Annie is a bestselling author, former Disney storyteller, six-figure founder, and branding expert based in Durham, NC. In 2013, Annie quit a dream job telling stories at The Walt Disney Studios to start her own agency, Greatest Story Creative®. Since then, she's branded 100+  businesses, spoken for thousands, and released a #1 self-development book (Permission to Try). Now, through her Brand Story Solution and business consulting, Annie guides coaches, consultants, and service business owners who want to use their story to confidently, clearly, and consistently market and grow their businesses.

Want to grow your digital product visibility with people looking for your exact solution? In this episode, I interview Daniella from I Like to Dabble. We talk about how to get going with Pinterest so you can sell your courses. Daniella talks about they started what things to consider when it comes to outsourcing, and how to uplevel your Pinterest marketing strategy to get more views from the right people. 

Are you chasing down clients like TLC after those waterfalls? Let's skip ahead to more retainer clients without constantly posting on the 'Gram. In this session, I sit down with Sam - a six figure freelancer who gave her corporate gig - a GOODBYE Felicia smack down. 

In this training episode I wanted to share with you exactly what you need for a profitable course or program launch. I also showcase four student examples of having a structured promotional strategy for your course group program strategy. If you're looking for a strategic way to actually see a growth in your online course business, then take a listen to these student examples. 

Want to learn more? 

In this episode, I interview special guest Nkiru Asika. Nkiru has been featured on CNBC, The Wall Street Journal, Dallas Morning News, Business Day and many more outlets. During our interview we discuss strategies to build your brand, grow your authority and stand out to others with an authentic message. We also talk about unique selling propositions and how to connect with your community before you sell a service, course or program!

Check out these free resources:

In this episode I speak with Brittany Rincon, the Podcast Host of the Teacher Leader Podcast. We talk all about running a podcast while also working a full-time job and having a family. Brittany shares her experiences as an educator and how she hopes to help educators find their voice as an educator inside and outside of the classroom. If you're an educator looking to start your own podcast or an online course creator wanting to take your marketing to the next level, I highly recommend listening to this episode!

In this episode, I interview Dr. Gee Nonterrah is a Biomedical Scientist, Biology Professor, and Content and Writing Coach! If that's not enough, Gee has been featured on MediaVine, Work from Home Woman, and so many more online brands. In fact, after one of her clients worked with her to develop her unique content marketing strategy, the PR team for Michelle Obama actually reached out to her to become an ambassador. During our conversation, we break down some major myths around content creation for course creators and how to convert this free content into a course sale!

Want more? 

In this episode, I interview Kristen Achziger a Copywriting and Launch Strategist that helps people convert into sales in an ethical way. Kristen and I were friends for many years in college. She started her business helping other business owners in commercial and brand video development. She later transitioned into ethical sales copywriting for business owners that want to sell their services or promote their digital products and courses. Kristen shares her main tips and takeaways for helping people land more sales without coercion or making people feel guilty.

Follow more for more tips: 

Early in 2020, I had $200 coming into the business bank account. Mid-2020, I had a high of about $20k coming into my bank account in just one month, but as I continued to shift from freelancer to agency - I decided to pivot into more online courses and create more passive income. In December, I had over 80% of my income coming from passive income. It was definitely not something that came without hard work, investing in coaching and consulting, but also from self-reflection, understanding myself, and believing in helping others the way I wished I could be treated as an online business owner. 

So in this episode, I ramble on about all of the things I learned, resources I've used, and what I hope to accomplish and learn in 2021. 

In this episode, I talk about my course creation planning process. I discuss the ADDIE Method, SAM Method, and my own unique take on how to plan and launch digital products and courses. Over the past year my team and I have created over 25 courses and my own brand developed 7 digital products and courses. I share my unique strategy about how to analyze your offers, complete market research, and design your first beta program. 

In this week's episode, I speak with Zoe Linda. Zoe Linda is the creator of the Affiliate Program Toolkit and helps digital product creators create magical affiliate programs that aren't spammy or salesy or sleazy. She loves showing business owners how an affiliate program can harness the relationships they already have to scale the products they put their blood, sweat and tears into.

Welcome back to the Course Consultant Show! I'm excited to share with you some mindset shifts I've made as part of being able to sell my courses. One of my favorite ways to sell courses is through sales webinars. I'm going to share with you personal stories of how I've faced mindset gremlins that kept me from achieving personal freedom and success in my online course business. Through this quick podcast episode, I'm going to share with you the 5 mindset shifts I've made to help me sell courses and enabling me to live a freedom driven lifestyle, support my students, while also financially supporting my family. 

Take a listen to this mindset shifting podcast episode. 

Welcome back to the Course Consultant Show! In today's episode, I'm going to share with you my personal tech setup for creating a sales webinar without icky sales scripts, fancy funnels, and overcomplicated tech. I'm hugely passionate about making a living online and part of this process involves selling online courses. So without further ado, make sure you listen in to this episode. 

Are you ready to convert your email list into a cash flowing party? If you answered yes, then this is the perfect episode for you. In this week's episode I talk to Liz Wilcox, an email marketing strategist and copywriter, who is giving you all the details on how to get this party started. Are you ready??

We also discuss:

Plus, she even shares her free swipe files that you can download now and plug in your own details to convert your followers.

Find more from Liz here and grab her swipe files below:

https://lizwilcox.com/

https://lizwilcox.ck.page/4072e76815

In this week's episode, I discuss with Diane Pascual how she creates digital products to sell online. Listen for more on how she

Check out Diane's works here: 

Welcome to the course consultant show. I am so excited today to talk about today's topic today. We're going to be talking about how to create effective video training, online, how to stay on budget, how to use the best tool, and how to actually get all of those specific topics together in a clear and concise video. So thank you so much for joining me.

In this week's episode, I sit down with Dr. Julianna Hynes of Julianna Hynes and Associates and author of "Leading on Purpose: The Black Woman's Guide to Shattering The Glass Ceiling". Dr. Hynes shares with us so much this week, so I implore you to take notes, not only on how to be a leader, but why we need more women in leadership roles.

Topics covered in this episode: 

For more about this week's guest, Dr. Julianna Hynes, visit here:

He's BACK!! If you remember, we discussed web design tips with Do You Even Blog founder, Pete McPherson, in Episode 03. Now he's back again to chat with us about Content Marketing and Planning. If you are a content creator, own a blog/website, podcast, or YouTube channel, then you should definitely tune into this episode. Don't forget to grab your notebook and pen, as he's dropping all the gems in content planning. 

In this week's episode, I discuss with Pete, 

For more with Pete visit these links here*:

In this week's episode, I discuss tranformational learning with Couples Financial Counselor turned course creator, Adam Kohl. Adam worked with the Course Consultant to create his course, Financial Coaches Mindset. We both sat down to discuss his journey and the process involved with creating a transformational course.

Listen to learn about: 

For more information about the Course Consultant Show or interested in using our services to create your own course find us here:

Danielle Desir is an author, speaker, podcaster and the founder of WOC (Women of Color) Podcasters, the first community of its kind dedicated to supporting and amplifying the voices of women of color podcasters. WOC Podcasters has grown to a community of over 3,000 members in 2 years and recently launched a membership site offering mentorship, accountability and a resource library covering a variety of aspects in podcasting.

One of the things that I first started doing when working as a solo entrepreneur was conducting a lot of tests all on my own. I realized, though, that I wasn’t getting all the things done that I should be focusing more attention on. This also led to the realization that if I wanted to grow, Here’s how I motivate my team and continue seeing success across the board.

Shownotes:

As a course creator, I’ve dealt with a lot of burnout. Not only do I deal with other people experiencing burnout, but I’ve also had to work through a lot of my own burnout. There’s a lot that goes into working from home and I get it. But, I’ve found some amazing tips that will help you avoid burnout when working from home. Now that you’ve got the tools to avoid burnout when working from home, it’s time to take the next steps in improving your business. Start streamlining your process so you can get back to running your business. 

Resources

Diversity and inclusion training for the workforce might not be the first thing that comes to mind when you think of race relationships, but here’s why it’s important. As more and more stories of tragic murders of people like Breonna Taylor, George Floyd, and Ahmaud Abery begin to surface it calls to question not only the brutality of certain police tactics but of a system of socioeconomic and racial divide amongst the American population that goes beyond simple ties to political agenda or religious affiliation. Employees, contractors, and even customers and clients feel the weight of these significant historical events. Yet, many wonder what is the right action to take as an organization, agency, or even solo entrepreneur? In this blog and podcast, I’m going to outline several training and actionable recommendations you can consider when beginning the conversation about race and culture in the workplace.

For more information about the Course Consultant Show or interested in using our services to create your own course find us here:

Growing your online business is no small task. Hiring new team members requires that you take time to train and support their ongoing learning efforts while they begin their workflow. In this podcast training, you'll learn 5 ways to effectively train your remote team using my favorite new software called Samepage. Samepage allows you to host internal pages, create tasks, and manage files. I love it because it's simple to use, easy to learn, and is much cheaper when compared to other project management sites.

Take a look at these simple steps to help support your growing team:

In this episode, I speak with guest Kristin Arilus a business consultant for moms. Quarantine has impacted families across the globe and Moms are no different. So for you ladies out there, I was thrilled to share this week's episode to get things done while working from home. Kristin breaks down the steps you need to know to manage your online business while also making time for family. In today's climate, you need to learn how to maximize the time that you have so that you can develop a strategy that will increase your revenue both passive and active. And while this is a different type of episode than I normally create, I thought it was one worth sharing. 

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Today I'm privileged to interview my business coach and mentor, Latasha James. 

Latasha is a marketing strategist, digital content creator, and coach.

Throughout her career, she’s worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies. She started freelancing a few years into my Film, Video, & Media Studies degree and now owns a marketing company called James + Park.

A few years into Latasha’s side-hustle, she saved up some money,  quit her comfortable salaried job, and hit her first 5-figure month three months in. She started The Freelance Friday Podcast, shifted gears on her YouTube channel to focus on entrepreneurial content, and created a few courses to help others out.

Since then, Latasha expanded her service offerings to include 1:1 and group coaching, and have helped my clients double their incomes, quit their day jobs, launch courses, podcasts, and grow their teams. She's also been fortunate to be invited to speak at dozens of conferences and events.

She’s passionate about creating content, helping others grow, and doing meaningful work.

Get more free trainings:

Kelly Noble Mirabella, a self-described social media geek and marketing consultant with Stellar Media Marketing has been actively working in the digital marketing space for over a decade. With a flair for fun, Kelly brings her unique and engaging style to her Baby Got Bot training videos and Messenger campaigns. She’s been featured on or at Social Media Examiner, Social Media Week in Lima, and many many other media outlets.

I'm so pleased to have Kelly join us on the show!

Chelsea made over $90k making and selling her first digital printable, the Family Emergency Binder. This money-making mama has some amazing tips about how she quit her job and built her online business.  Not only does this stay at home mom talk about how she was able to create her online empire with mini-courses and digital downloads, but she also shares how she leveraged using affiliate marketing to make 500 sales from her first launch with a relatively small email list. Listen in to her great tips!

Resources:

Ever worried about what to post on social media when it comes to selling digital products and courses? 

That's why I attended Social Media Marketing World to give you the latest trends in growing your revenue through digital marketing. 

In this quick coffee chat conversation, I'll explain the five overall trends in using Social Media to generate revenue and not extra work. 

You'll learn what a video sales funnel is, how to use it if you are a service-based business owner or course creator, and how to leverage and repurpose content so you can finally churn some real sales instead of burning out. 

Make sure you tune in to get more live trainings on my Facebook group!

Join me for more free and exclusive trainings:

What does creme brulee and Andrea Jones have in common? They are both sweet and amazing! Andrea Jones, the podcast host of the Savvy Social Podcast and creator of the Savvy Social School talks about her social sales funnel strategy, creating social media content pillars, and providing an overall digital marketing plan online especially for course creators.

Make sure you listen to this amazing content!

Read the full content here:

Want to reach more people in more ways? You need to create an ebook and make sure it’s successful. Here’s how to make an ebook and sell it the right way! After realizing that she was made for more and ditching the 9 to 5 mentality, Michelle Jackson had to come up with ways to feed her taste for all the finer things in life. One of the ways she does it is through selling ebooks. Here’s how! According to Michelle, the number one thing that your ebook needs is for you to get started. She recommends to just get started. Start doing things, start putting in work, and start creating something...anything.

Love the show? Make sure to tell your friends to get more knowledge and resources!

Resources:

Trying to figure out your website tech solutions has never been easier. Pete McPherson from Do You Even Blog guest stars in this guest interview. He discusses fun topics like PIZZA, Sales Funnels, Sales Pages, Online Marketing Strategies for Digital Products and Courses. Pete has developed over 20 online courses in counting. As a blogger and podcaster, Pete helps break down the tough technical questions so you can focus on what you do best: creating great content. I loved chatting with Pete, who had some incredible tidbits of information to share! 

Get More Bomb Diggity Content on the blog: 

Figuring out sales pages, sales page timers, and marketing strategies can be a pain in the YOU-KNOW-WHAT. After listening to hours of content on digital marketing and spending a TON of my personal time researching sales funnels, I'm going to break it down for you with these quick and simple tips. Sales funnels are simply a way for you to get more sales. By removing pesky distractions, you have a higher likelihood of converting your audience into paying customers. 

Here's my simple how-to guide on creating a sales funnel.

1. Create a lead magnet. 

2. Build a Sales page with a discounted trip-wire.

3. Build momentum and email reminders. 

4. Integrate your purchase button with a cart checkout option. 

5. Redirect clients that don't convert to a waitlist.

It's easy and simple! Need to figure out your lead magnet? Grab and go with this simple free online training!

Resources:

Are you scratching your eyes out trying to figure out how to develop your first course? Grab your notebook and a pen because you'll want to jot down these ideas! Melody Johnson, a professional Online Course Consultant, helps small business owners develop their courses and digital products. Her course, The Course Designer's Toolkit, helps online entrepreneurs stop procrastinating and gives them the resources to launch the course of their dreams! Who said online course creation had to be a chore? 

Get ready to learn these simple steps to launching your first course. 

Resources: