
TheeDigital’s GrowthCast
By TheeDigital

TheeDigital’s GrowthCastFeb 03, 2023

Why Clio is the #1 Legal Practice Software
TheeDigital's marketing team explains how Clio streamlines our law firm clients’ practice management and how it compliments an overall marketing strategy.
Guests in the episode:
Greyson Fesperman: Digital Strategist Keri Rosemond: VP of Operations Christopher Lara: Boston Branch Manager Lauren Gardner: Marketing Director Elyssa Coultas: Digital Marketing Strategist Travis Godec: Digital Marketing StrategistWant more?
Read our blog: 5 Reasons Why Law Firms Are Using ClioWatch our video: Why Law Firms Are Using Clio Legal Software To Manage Leads And The Entire Client Lifecycle
Get a free demo of Clio: https://bit.ly/3Dl4Q4q
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio at https://www.theedigital.com/portfolio.

How to Use WordPress Shortcodes
A shortcode is a special snippet of WordPress code that lets you move mountains with a click of your mouse. In this episode of TheeDigital's GrowthCast, our web development team discusses how to use shortcodes - and if you're not already using them, why you should start!!
Guests in the episode:
Christopher Lara: TheeDigital Boston Branch Manager Keri Rosemond: TheeDigital VP of Operations Gabrielle Brooks: TheeDigital Creative Director Garrett Johnson: TheeDigital Project Manager Melissa Read: TheeDigital Lead Project ManagerTheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio.

How to Launch a Website Without Losing Search Engine Rank
In this episode of TheeDigital's GrowthCast, our web developers dive into how you should properly launch a new website to avoid losing your SERP rank or search engine results page rank. They'll discuss the importance of data benchmarking, and keeping track of old and new URLs - plus they'll name-drop some powerhouse tools that you can use to gather make-or-break SEO metrics.
Don't risk losing all of the hard work you've put into climbing the endless ranks of search engine pages. Keep - and improve - your SERP rank with TheeDigital.
Christopher Lara: TheeDigital Boston Branch Manager Keri Rosemond: TheeDigital VP of Operations Gabrielle Brooks: TheeDigital Creative Director Garrett Johnson: TheeDigital Project ManagerTheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization. Visit our award-winning website design portfolio.

WordPress Reusable Blocks: Benefits & How to Use Them
In this episode of TheeDigital's GrowthCast, our web developers break down what WordPress reusable blocks are, how to use them, and why they can make building web pages so much faster!!
Guests in today's episode:
Christopher Lara - TheeDigital Boston Branch Manager Keri Rosemond - TheeDigital VP of Operations Gabrielle Brooks - TheeDigital Creative Director Melissa Read - TheeDigital Lead Project Manager Garrett Johnson - TheeDigital Project ManagerDoes your business need a custom website? Reach out to the web development team at TheeDigital web design agency and get your project started today.

What Is On-Site SEO?
In this episode of TheeDigital's GrowthCast, our digital marketing strategists discuss on-site SEO, or "search engine optimization". You'll learn what on-site SEO is, why you should optimize the content on your website for search engines, and how optimizing your content is key to getting shown in relevant search engine results!
Guests in the episode:
Christopher Lara - TheeDigital Boston Branch Manger Lauren Gardner - TheeDigital Marketing Director Travis Godec - Digital Marketing StrategistCurious about how we get results for our clients? Check out our SEO and web design agency portfolio or contact us today to get started on a new website for your business!
TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.

SEO: What Is Off-Site Search Engine Optimization?
In this episode of TheeDigital's GrowthCast, our digital marketing team discusses off-site SEO, or "search engine optimization". You'll learn what off-site SEO is, how you can optimize your content on external platforms, and why optimizing your content for search engines is foundational for getting found in relevant search engine results and directories.
Guests in the episode:
Christopher Lara - TheeDigital Boston Branch Manger Laura Matson - Senior Digital Marketing Strategist Daniel Falco - Digital Marketing StrategistCurious about how we get results for our clients? Check out our SEO and web design agency portfolio or contact us today to get started on a new website for your business!

PPC: Who Needs a Landing Page?
In this episode of TheeDigital's GrowthCast, our team of digital marketing & PPC experts talk about landing pages and how they impact your ad performance. Learn about why landing page experience can help or hurt your campaigns - and what you can do to improve your website's UX!
Guests in the episode:
Christopher Lara - TheeDigital Branch Manager Gregory Burke - TheeDigital Paid Ads Specialist Daniel Falco - TheeDigital Digital Marketing StrategistTheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.
Visit our award-winning website design portfolio!

Differences Between a Template and a Custom Website
In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the differences between a templated website and a custom website. We discuss how each type of website design can impact the scalability and branding of your business, and why you should consider a custom website design for your business!
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!
Guests in today's Episode:
Christopher Lara, Boston Branch Manager Keri Rosemond, VP of Operations Melissa Read, Lead Project Manager Garrett Johnson, Project Manager
Monitoring & Improving Website Performance
In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the best ways to monitor your website and improve its performance for SEO and UX.
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!
Guests in today's Episode:
Christopher Lara, Boston Branch Manager Keri Rosemond, VP of Operations Melissa Read, Lead Project Manager Garrett Johnson, Project Manager
The Benefits of Professional Web Hosting
In this episode of TheeDigital's GrowthCast, we hear from our talented team of web design & web development experts about the benefits of professional web hosting and how it can help grow & protect your business.
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!
Guests in today's Episode:
Christopher Lara, Boston Branch Manager Keri Rosemond, VP of Operations Melissa Read, Lead Project Manager Garrett Johnson, Project Manager
SEO: How to Optimize Content for Search Engines
In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about how to optimize content for search engines. We discuss how to approach content optimizations starting with keyword research, why conducting a competitor analysis before you start writing is important, and how you can start outranking the competition for desired topics using pillar pages.
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website!
Guests in today's Episode:
Christopher Lara, Boston Branch Manager
Travis Godec, Digital Marketing Strategist
Elyssa Coultas, Digital Marketing Strategist
Resources:
7 Tips to Optimize Content for Conversion

What Is White Hat vs Black Hat SEO?
In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about the difference between "white hat SEO" and "black hat SEO". We discuss what the terminology means and provide examples of each type of SEO approach.
Have your own business website and need SEO services? Click for a FREE Website Audit or to learn more about search engine optimization!
Guests in today's Episode:
Christopher Lara, Boston Branch Manager
Laura Paskoff-Matson, Sr. Digital Marketing Strategist
Elyssa Coultas, Digital Marketing Strategist
Resources:

What Makes a Good Website?
In this episode of TheeDigital's Growth Podcast, we will hear from our talented team of digital marketing experts about what makes a good website. We discuss why having a quality website is important for businesses, the features and functions that make a good website, as well as some of our favorite web design trends.
Have your own business website? Request a Free Website Audit or learn more about high-quality web design by visiting our website: https://www.TheeDigital.com
Guests in today's Episode:
Christopher Lara, Boston Branch Manager
Keri Rosemond, VP of Operations
Elyssa Coultas, Digital Marketing Strategist
Resources:
Things Every Business Website Should Have
Top Digital Marketing Trends 2022
Does My Website Need to be ADA Compliant

What is SEO?
https://www.theedigital.com/blog/what-is-seo
Today we will hear from our talented team of digital marketing experts about what is SEO, or Search Engine Optimization. We discuss why it is important, how it works with other digital marketing tools, and share some real-world examples of how SEO affects a business.
Watch the video of this episode on YouTube: https://youtu.be/Ko3I-tsH1Es
Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website https://www.TheeDigital.com
Guests in today's Episode:
Laura Matson (Digital Marketing Strategist & Host)
Leslie Vegter (Marketing Director)
Lauren Gardner (Lead Marketing Manager)
Michael Panuthos (Senior Marketing Manager)
Waseem Nowyhed (Digital Marketing Specialist)
Acadia Rose-Meyer (Digital Marketing and SEO Specialist)
Gregory Burke (Paid Ads Specialist)
Fadi El Hourani (Digital Marketing Specialist)
Nick Henning (Digital Marketing Strategist)

Why is WooCommerce Recommended for Ecommerce Websites?
Welcome to Season 2 of GrowthCast with TheeDigital!
Today we will be discussing one of our favorite ecommerce platforms, WooCommerce. We’ll be answering the question 'What is WooCommerce', and together, we go over why we like this platform and why we think you will like it too for your online storefront.
Have an ecommerce business? Request a Free Online Store Audit or learn more about ecommerce development by visiting our website https://www.TheeCommerce.com
Guests in today's Episode:
Michael Panuthos
Christopher Lara (Boston Branch Manager)
Gabrielle Brooks (Project Manager)
Keri Giordano (Director of Operations)
Richard Horvath (Agency Owner)

6. Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn
We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in between.
In today's episode, we’re going to go over Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downturn and what other options might make more sense.
Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Hope Anthony (Project Manager)
Keri Giordano (Director of Operations)
Richard Horvath (Agency Owner)

5. How to Rebrand Your Business and Launch a New Website Properly without Losing Your Search Engine Ranking
A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunching make sure your web team does things right.
In today's episode, we’re going to go over rebranding your business website without hurting your SEO and losing your hard-won search engine ranking.
Have a business? Request a Free Technical Website Audit or learn more about internet marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Hope Anthony (Project Manager)
Keri Giordano (Director of Operations)
Richard Horvath (Agency Owner)

4. SEO vs PPC Which Is Better?
Today we’re going to go over SEO vs PPC, the pros and cons of each, and how to decide which is best for your business needs.
Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Lauren Gardner (Marketing Manager)
Gregory Burke (Senior PPC Strategist)

3. How to Choose Your Web Design Agency
Today we’re going to go over what you should look for when picking a web design agency to work with and some important questions to ask them.
Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Keri Giordano Director of Operations
Jeff Kilman Director of Strategy
Richard Horvath Owner / President

2. What Ecommerce Platform Should I be on?
Today we’re going to go over what ecommerce platform your business should be on, what are some of the things you should consider when picking an ecommerce platform, and why you might want to pick one over the other.
Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Keri Giordano Director of Operations
Katherine Miller Lead Project Manager
Rob Delory All around SEO enthusiast

1. Why Audit Your Website?
Today we’re going to go over website audits, what are some of the things we look for when auditing a website, and why you might want to audit your own website more regularly.
Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/
Guests in today's Episode:
Christopher Lara
Keri Giordano Director of Operations
Rob Delory All around SEO enthusiast