Lift Free And Diet Hard with Andrew Coates
By Andrew Coates
Lift Free And Diet Hard with Andrew CoatesMar 29, 2022
EP #129 Jason Phillips: Impact at Scale
Jason Phillips, founder of NCI and Coaching Con, makes his first appearance to shatter your limiting beliefs about the possible scale of your impact and the business you could create. Jason explains his goal to help 1 billion people and we challenge the attitudes and beliefs many fitness professionals hold. Jason shares why he believes specializing is the best path for impact. We deep dive into the value of being wired to give instead of take in your career interactions.
EP #128 Ben Pakulski: Exploring Your Limits
IFBB Pro and prolific educator Ben Pakulski makes his long overdue first appearance and shares how he approaches life and work with an endless desire to learn, grow, and push the limits of what he could do physically and in learning to help others. We share why Ben's abundance mindset led to breaking through some early limiting beliefs. Ben explains how he sees every person as an opportunity for a positive interaction that benefits everyone. Ben also explains how he's learned to create boundaries to focus on learning and educating. We also explore some of the valuable info and the bioscience myths coming out of a career in competition, and how to approach learning something fro everyone.
EP #127 Pete Dupuis: Fundamentals of Great Business
Cressey Sports Performance cofounder Pete Dupuis returns to deep dive into how strong business and service fundamentals allowed CSP to survive and thrive during the last few challenging years. Pete shares his formula for building trust with his clients. Pete explains how you put yourself in a position to benefit from luck. Pete also shares how his passion for a "side hustle" in mentoring gym owners grew into his current role with Business For Unicorns. This includes how Pete recognized the parts of the work he liked and the parts he didn't, shifting his focus to doing more of what he liked.
EP #126 David Thomas Tao: Doing It Right, Right Away
David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matter, and why a commitment to getting it right early on was essential to building credibility. David also shares how they intend to support coaches going forward plus some lessons on how to approach getting published.
EP #125 Adriell Mayes: Passion, Curiosity, and Growth Mindset
Adriell Mayes is crushing in business, social media, in kettlebell education. Adriell joins to share how he built his media and foundation of his business. Adriell shares how he's approached coaching with a dedication to creating a fun and memorable client experience, and built his career through equal parts passion and curiosity. And like recent guest and peer Marcus Martinez, Adriell shares how he approaches kettlebells as a tool and extension of his body to focus on movement.
EP #124 Kait Callahan: Skill Investment
This episode could have easily been titled "Mindset Mastery" but it fails to grasp the intelligence and depth behind this conversation with Kait Callahan. Kait is one of the most intelligent, knowledgeable, and articulate guests ever on the podcast, as she explores and challenges our fundamental beliefs systems and the emotional underpinnings of our decision making. Kait explains her philosophy of investing in skill development as the best return on investment. This episode should make you think, challenge how you allocate your time in your career, and challenge you to ask better questions to create greater client impact.
EP #123 Marcus Martinez: Kettlebells and Creation
Kettlebell master and expect educator Marcus Martinez makes his long overdue appearance to chat about the key inflection points that led to his brand growth. Marcus shares how he navigates making kettlebells accessible to more people yet exploring the fun and creative side of their potential. We talk about how Marcus regular spends social time with a community of like minded and successful fitness professionals, and how this materialized. Marcus shares why he feels it's important to establish strong values early in your career so you can learn when to say yes or no to opportunities. He also shares how he's never worried about what other coaches are doing, he's focused on creating to help people.
EP #122 Adam Bornstein: You Can't Screw This Up
I'm honoured to have Adam Bornstein as a first time guest. Long overdue, Adam is one of the industry's most influential figures, coaches, writers, and teachers of sustainable nuanced lifestyle and nutrition habits.
Adam answer why coaches will get a ton of value from reading his new book "You Can't Screw This Up", a book written to help the overwhelmed, frustrated, and confused end user. We talk about coaching, asking better questions, and communicating with our clients in a way that supports change.
Adam also answers why he's deliberately operated more behind the scenes rather than lean into aggressive forward facing brand development.
Enjoy this episode and check out Adam's new book out soon.
EP #121 Beth Feraco: Ask For Help
Beth Feraco shares her experience hiring help and building a business off the back of social media success. Beth approaches her work from a place of "who can I help today", but has also embraced a willingness to "ask for help" herself. Beth shares tactics to get started and navigate social media growth, and how to leverage social media into systems like an email list. Beth also highlights some of the more challenging sides to social media "success".
EP #120 Santana Anderson: Creating Community In Your Gym
IFBB Pro and gym owner Santana Anderson joins me to share how a strong community supported his gym through closures and led to a stronger business that supports and invests in its coaches. Santana shares how getting an IFBB pro card shouldn't be an all encompassing mission and how it doesn't alone guarantee career success. Also pay attention to how Santana flips conversation to make it about the other person, a demonstration of a rare but trainable skill that showcases why he's thrived serving others.
EP #119 Eve Guzman: Hard Truths and Helping People
Eve Guzman and I both spoke at The Real Coached Summit in Las Vegas in March. Eve was the speaker who brought the most attendees because she mobilized the women in her community and mentorship to show up. Everyone had an amazing time. Eve shares how she battled obesity from a young age, lost the weight, pivoted from a science career in a lab, took a leap of faith, and started coaching others through evidence based nutrition. She was so successful other women kept asking her to mentor them. Eve shares her career progression and how she's build such a strong community. Eve talks about leveraging the support from key people around her while learning to turn off the naysayers. We discuss the power of embracing hard truths instead of peddling comforting lies in the effort to help more people feel healthier and empowered.
EP #118 Mike Doehla: Hard Work + Luck
Mike Doehla returns to answer the theoretical question: what would you do if you didn't need the money? Mike lives this discussion having sold the company he founded, Stronger U, and we talk about what are the options and future directions for Mike to continue to do what he loves, helping people. We talk about pricing your services, the right to earn a good livelihood, how hard work and luck interplay for career success, and ask do we have an obligation to help every way possible. We also talk about the potential value in hosting a podcast and how to approach it.
EP #117 Nick Shaw: RP Origins
Nick Shaw, CEO and co-founder of Renaissance Periodization(RP) returns to share how 2 personal trainers became the architects of one of the most successful and respected coaching and educational businesses in the fitness industry. We share nuanced thoughts on training online early in your career, the challenge and sometimes discomfort of building a personal brand, and to underlie it all with a "be of service" mindset.
EP #116 Dr. Trevor Kashey: Skill Acquisition
Dr. Trevor Kashey joins me to discuss how he's able to focus on highest value and impact efforts by spending less time being forward facing with social media. Trevor and I devolve into a "intellectual journey" about the nature of the evidence based fitness industry and what ultimately helps the end user. Learn what Trevor means when he says "I care about getting to the crux of "your" problem." Stick around for the second half as Trevor gets into actionable take aways for how to help people with their lifestyle and nutrition, specifically his focus on helping people with skill acquisition and guiding people to "stop doing as much dumb stuff and start doing more smart stuff." Hope you enjoy Trevor's intellect and humour.
EP #115 Dr. Christle Guevarra: Managing Injury and Recovery for Clients
Dr. Christle Guevarra of Renaissance Periodization guests to deep dive into injury and recovery management for our clients. Christle emphasizes the importance of communication, keeping clients positive, and ultimately keeping them in the game. We talk about training strategies and if there's a practical limit to trying to progress while also trying to recover from injury. Christle shares why she pivoted into the fitness industry and the potential to scale her impact.
EP #114 Luka Hocevar: Building A Personal Brand
Luka Hocevar returns to talk all about developing a personal brand and how it comes from "being of service" to others. Luka talks about how experience creates a lot of ideas for content. Luka also shares how his strong personal brand and experience allowed him to build his small group training program. Listen to this episode to get a discount code on this program.
EP #113 Dr. Dwayne Jackson: Non-Biased Approach to Nutrition
Dr. Dwayne Jackson guests to share wisdom from his extensive education and experience teaching medical professionals and more recently within the fitness industry. Dwayne shares why he approaches research and practice from a non-biased perspective. Dwayne shares info to help coaches with questions around chronic stress and its relationship with obesity. Dwayne shares why he chose to leave academia and start a second career teaching nutrition within the fitness industry.
EP #112 Brad Stulberg: The Practice of Groundedness
Author Brad Stulberg joins the podcast to share wisdom from his book The Practice of Groundedness. Brad explains what he calls “heroic individualism” and where it can go wrong for fitness professionals in their careers. He explains the arrival fallacy and strategies for learning to enjoy what you’ve accomplished while balancing the goal of achievement. We also have a rare nuanced discussion about navigating some of the more polarizing elements of media and social media, and how you can stay focused on what really matters.
EP #111 Kelsey and Dennis Heenan: Trial, Error, Success
Kelsey and Dennis Heenan make their long overdue first appearance to talk about how they built their massively successful online business and brand HIITBURN. Despite their success they’re quick to explain how much they tried along the way that didn’t work out. They share how important it is to build your email marketing, how they developed their social media, and how life has changed from their early careers. Kelsey and Dennis also share how close industry friends have played a key role in their own success. Find out why they say giving yourself "permission to try new things" is important.
EP #110 Steve Krebs: I'm Here To Help
Steve Krebs joins the podcast to talk about the importance of establishing your values and making decisions in alignment with those values. Steve explains what he means by “make the main thing the main thing, always.” We talk about the importance of the people closet to us in our ability to thrive in our careers.
EP 109 Jill Coleman: Scaling Your Career
Jill Coleman returns to share wisdom, experience, and evolving attitudes as her career has grown and roles have shifted. Jill shares how she build her business to where she needed to embrace scaling her team and offerings. Jill highlights her willingness to invest in mentors, especially when it was financially challenging, and how it launched her forward professionally and financially. Jill shares her nuanced thoughts on what it means to scale your business. We also share why you should consider joining us at the fitness conference Raise The Bar February 24th-26th in Dallas where we are both speaking.
EP 108 Ali Gilbert: Queen of Men's Health
Ali Gilbert makes her first ever appearance to talk about her work coaching men and their health. Ali shares a lot of information about why men's testosterone levels are declining and what coaches need to know to help their clients. Ali shares how her niche found her plus her thoughts on if and how you should develop a career nice. Ali also shares why she's leaned into building her own brand and why she's passionate about speaking and creating her own event.
EP 107 Holly Baxter: From Superhuman to Relatabilty
Holly Baxter returns to talk about her career and life progression. Holly shares how her media has changed as her mindset and relationship with herself evolved. You see this evolution from someone who felt pressure to portray an almost superhuman physical aesthetic paired with entrepreneurial career success. Holly is now more open about the challenges and cost of such an effort and shows the difficult tradeoffs required to build her career. Holly also shares why she now utilizes a team of allied health care professionals with her clients, and her vision and effort to grow the ability to help more people through scaling her business delivery. Holly shares her interest in neuro-plasticity, AI, and psychology to create more effective systems to help people.
EP 106 Derek Hansen: Sprint Education
Sprint coach and educator Derek Hansen joins to share a lot of knowledge about sprinting, sprinting mechanics, and create a bridge to coaches like myself who don't have much knowledge or exposure to sprinting. Derek shares the value in not only working with Olympic medalists and major pro sports teams, but also in working as an educator within the fitness industry. Derek shares the value and fulfillment from his fitness industry relationships.
EP 105 Dr. Michael Mash: Barbell Rehab
Dr. Michael Mash guests to talk about his work with Barbell Rehab, offering educational resources to fitness professionals. We discuss educating coaches about how to deal with their clients experience with pain. Michael shares how to navigate language around pain, and offers nuance to the extreme trend to demonize barbells as tools in our world, all to get more people moving and strong.
EP 104 Ben Mudge: Career Long Game
My friend Ben Mudge is back to talk about how and why he's build his new business Be More HQ with his friend Josh Taylor. We talk about how Ben's Cystic Fibrosis affects his long game career decisions. We talk about his brand ambassadorship with Ghost and how to ethically navigate brand partnerships. Plus a lot of discussion about our shared belief in supporting others and Ben's long game career philosophy. We also talk about our shared love of "geek culture" and leaning into it as a fitness professional. Please don't miss this episode.
EP 103 Dr. Nick Nwabueze: Exercise Prescription
Dr. Nick Nwabueze joins to share his approach to getting his patients healthier and more active. Nick shares his philosophy of proactive health care in prescribing exercise before rushing to medications. Nick believes in practicing what he preaches as a devoted CrossFit practitioner but explains why he doesn't always point his patients to his preferred workout methodology. We also dive into navigating the extremes of tribal narratives around obesity and how to find effective messaging to help people.
EP 102 Joel Jamieson: How to Build a Career
Joel Jamieson returns and shares his humble beginnings. Joel shares how he was broke but put everything he had into education and developing relationships with mentors. We discuss all of the keys to a successful career before worrying about social media likes and followers, but we also discuss how we've each approached social media engagement, and the tactics and deliberate effort in building it. Joel shares details about a new nutrition and supplement project he's about to launch called Precision Metabolix. Hope you enjoy.
EP 101 Don Saladino: How to Monetize an Online Fitness Business
EP 100 Dean Guedo: All Good Things...
All good things must come to an end. Or at least go on hiatus. Thank you for being a regular listener to The Lift Free and Diet Hard Podcast for 100 episodes, and thank you for being here for the previous 150 with my co-host Dean Guedo as The Fitness Devil. After 5 years and 250 episodes it's time to take a break and focus on other projects. Dean returns as my final guest to talk about the legacy of our podcast and what its done for his career. Plus why you might benefit fro starting your own podcast. Thanks for being here. Follow me on Instagram at @andrewcoatesfitness.
EP 99 Cody McBroom: Tailored Coaching
Cody McBroom joins the podcast to talk about how he built his successful coaching business with a few key practices. 1) Relentless focus on serving the client/potential client. 2) Building a library of resources to serve his audience and gain relevance with a broader community. 3) A deep understanding of SEO.
We share key inspirations and influences along our similar career paths and timelines.
EP 98 Sam Miller: Metabolism Made Simple
Sam Miller of Sam Miller Science joins to talk about his career progression, his work mentoring and educating people on the science of metabolism. Sam dives into the gap in our knowledge and the nuanced middle ground between polarized extremes on metabolism, with the goal of helping people who feel lost or unequipped to have these conversations with clients. We talk about how Sam stays grounded and humble. Plus some details about his upcoming book Metabolism Made Simple.
EP 97 Eric Bugera: Big Education
Eric Bugera joins me to talk about his work with the Pre-Script team and why they've been successful. We explore the rise in combativeness and tribalism within various fitness industry communities and in our online space, and how to navigate. We also share our philosophies on how to approach social media on our terms to help people.
EP 96 Derek Mendoza: Coached
Derek Mendoza returns to share early details of his February 2023 conference Raise The Bar. Along with cofounder Nick Lambe, Derek executed on one of the best fitness conferences and lineups I've personally attended, in their 2022 inaugural event. Derek shares how they plan to improve upon last time. Derek also shares some of his efforts in building a new coarse for driven entrepreneurs. We dive into developing an identity around career success and the importance of building community with his events.
EP 95 Enrico Incarnati: Media Strategy
Enrico Incarnati is a media strategist and videographer, formerly working with Jordan Syatt. Enrico provides tons of advice on developing you media, social media, and video skills, plus he shares his experience working with Jordan Syatt as he grew his own career. Enrico also shares the important choices and skills he feels matter most for creators and fitness professionals now and in the future.
EP 94 Dr. Gabrielle Fundaro: The Science and the Science Fiction of the Fitness Industry
Dr. Gabrielle Fundaro makes her long overdue appearance on the podcast to deep dive into the challenge of navigating a sea of overblown, sensational, combative, and polarizing fitness industry media, while maintaining your values, integrity, and sharing the nuanced truth. Gabrielle shares some practical insight into the evidence based nuance of the gut health discussion and some practical takeaways for coaches to share with clients. We provide some insight into the growing combativeness within the fitness industry and how to navigate relatively unscathed.
EP 93 Lee Boyce: Who You Know
Lee Boyce shares his best advice for new and young fitness professionals on the path to growing your career and media. Lee shares his process for deciding what to allocate his time to and advice for setting boundaries. We deep dive into the value of developing organic and authentic relationships across the industry, and warn against being transactional in your approach to relationships.
EP 92 Dr. Caleb Burgess: Nuance and the Fitness Industry
Dr. Caleb Burgess brings his expertise as a doctor of physical therapy and as a strength and conditioning coach to explain some of the tribal and polarizing behavior displayed in the fitness industry and where it intersects with physical therapy. We tease out the nuance of what can often appear to be extreme and polarized positions and ideas, and explain why these battles happen and what you the fitness professional can do to avoid being caught in the middle. Caleb talks about his positive and educational approach to helping the end user instead of trying to impress other fitness professionals.
EP 91 Matthew Ibrahim: Pay It Forward
Matthew Ibrahim returns to talk about his recent speaking appearance at the national NSCA convention and the career path to get there. We discuss how educating other coaches through writing, speaking, and other forms is not about the money but paying it forward to other coaches, and growing authority in the industry. Matthew also shares why he never wants to fully stop coaching clients in person.
EP 90 Marc Megna: Anatomy and Humility
Marc Megna is one of the ownership team of the popular Miami based gym chain, Anatomy. He's a skilled storyteller and shares lessons from his experience as a pro football player, trainer, gym owner, and other highlights and low lights of his life. Marc is student of leadership and great example of humility. Marc shares what to know before venturing into opening a gym and the best parts of the experience.
EP 89 Steve Hall: Humble Beginnings
Steve Hall of Revive Stronger makes his first appearance and shares the humble origins of his career leading up to his rise as a popular evidence based coach. Steve elaborates on his experience building his online business, on how to choose a great business partner, how he built systems, and how he didn't have all the answers he just learned and figured it out as he went.
EP 88 Jeb Johnston: Success Leaves Clues
Writer, speaker, and online nutrition and behavior change coach Jeb Stuart Johnston returns to talk about how coaches can improve their communication and messaging to for greater career success and to make a greater difference in the lives of the people we work with. We dive into a big discussion about the discussions coaches fall into that don't help themselves or their clients. We talk in depth about the value of writing for career growth, and the value of attending events where like minded coaches gather and interact.
EP 87 Brianna Battles: Not Fragile, Not Invincible
Brianna Battles makes her first and long overdue appearance to talk about her experience as a coach and educator for pregnancy and postpartum. Brianna shares practical considerations for coaches navigating this huge demographic, as women form the majority of fitness consumers, and many of those women will at some point in their lifetime go through pregnancy, and will then always be postpartum. Brianna explains her thoughts on "athletic maturity" and being adaptable to "stay in the game, even if the game changes".
EP #86 Dr. Jade Teta: Communication and Connection
Dr. Jade Teta returns to talk about the importance of communication and connection to making a difference in our client outcomes. We expand into why these skills are so essential to long term career success and growth, and how Jade fostered his own skills. Jade shares why it's important to be purpose focused. He explains how compassion and empathy are the roots of good communication. He also explains why it's important to be aware of your own bias and dogma, and to be anti dogmatic.
EP #85 Meghan Callaway: Educate, Empower, Excite
Meghan Callaway returns to talk about her business, media, and career growth. Meghan shares how her career has thrived when she put in place boundaries around her work and client interactions. We talk about how to approach your social media and how the right clients self select to you based on your media. Meghan shares how she channels all her work through the principles of educating, empowering, and exciting people. We also dive into the nuance around working with people who are careful about their use of language around movement, pain, and disfunction.
EP 84 Dr. Mike T. Nelson: Knowledge and Application
Dr. Mike T. Nelson returns to share how gaining knowledge and applying it early in your career is a key foundation to later success. We tease the nuance our of the common question, "does a trainer need to be fit". Mike talks about how he now chooses where to apply his time and energy, focusing primarily on doing what he loves. Mike also shares why you shouldn't fear communicating with your following (in his case email list) daily.
EP 83 Azaria Glaim: You're Not Broken
Azaria Glaim is my latest guest. Azaria has been a lifestyle coach for women for the last 9 years. Winning her IFBB pro card at 20, we talk about how the competitive industry has helped her career and some words of caution for women considering entering this world, especially if they don't have a good relationship with food to begin with. Azaria talks about her approach to coaching, her focus on mindset, and how to approach the self limiting beliefs clients hold. We also talk about a controversial topic, performance enhancing drugs in the industry and its potential relationship with the early death of many competitors seen on social media. We missed an important note and content in the episode, that often there's other underlying issues, so to make a direct causal implication wouldn't be fair. Hope you enjoy this episode full of Azaria's positive energy.
EP 82 Phil Graham: Impact Lives, Make More Money
Belfast, Northern Ireland based fitness entrepreneur Phil Graham guests to talk about the difference between young business coaches spamming in your DMs, vs what it takes to develop a career of credibility as a business coach. Phil attacks the "I just want to help people" justification for not welcoming the effort to earn a greater livelihood in your fitness career. We dive into the nuance of the value of having social media followers measured against the pitfall of having so many that take a lot of time but don't lead to business growth. Phil shows the path to impacting more lives and making more money.
EP 81 Dr. Mike Israetel: Spectrum of Evidence
Dr. Mike Israetel returns to share how RP's social media and content creation have evolved with their brand growth and changes in social media platform reach. Mike eloquently explains why different prominent academics are more liberal or conservative in their interpretations of new research, and how you can navigate this. We also deconstruct the tribalism and hostility sometimes found within certain fitness industry communities, and how Mike prefers to navigate his interactions.
Ep 80 Brandon Senn: Kabuki Education
Brandon Senn is the VP of Athlete Experience and Head Coach at Kabuki Strength. Brandon provides a peek behind the curtain of his role with Kabuki and what it took to organize the 2nd annual Kabuki Education week this past January. Brandon shares how his value system have shaped his career, and his ambitions about continuing to educate and support other coaches. Listen and you'll also learn Brandon's answer to the question: "If you could have 1 million engaged social media followers tomorrow, would you want it?"
EP 79 Nick Lambe: Making The Industry Better
Nick Lambe guests to share his passion and experience behind creating and hosting fitness events, like his upcoming Recovery and Sleep Summit and Raise The Bar in Orlando this past February. Nick is also a public speaker appearing at The Inland Empire Fitness Conference this August. Nick believes we can make the industry better by scaling our reach through mentoring other fitness professionals, and creating access to great education. Nick shares why he believes its more important to focus on people than just the topics or concepts in education.
EP 78 Eric Roberts: Life and Career: Behind Social Media Success
Eric Roberts guests to talk about both his meteoric rise on social media, and the foundation and career behind and before it all. Eric shares a peek behind the curtain of what kind of time and effort his media takes, what social media growth has done for his career, and shows a rare passion and energy for helping people. We talk about what to expect if you aggressively pursue social media growth and how to go about it.
EP 77 Molly Galbraith: Creating a Better Experience For Women in Fitness
Molly Galbraith makes her long overdue first appearance to share some sobering facts about the experience of many women in the fitness industry, and how we can create a better experience. Molly shares the importance of getting clear on your values and being relentlessly focused. She also shares wisdom and experience from her career with new and emerging fitness professionals.
Ep 76 Luke Carlson: Working In VS On Your Business
Luke Carlson guests to share his extensive wisdom as the founder of the Minnesota based Discover Strength. We talk about why fitness professionals should spend more time learning business and marketing, the importance of embracing a brand, and why playing the long game matters with your career. Luke shares his thoughts on the value of developing a niche. We also talk about his event, The Resistance Exercise Conference, where he keynotes, and I'll be speaking on the weekend of May 13th-14th. Luke shares why you should consider joining us there.
EP 75 Nathalia Melo-Wilson: Olympia Resilience
Former Miss Olympia Bikini and evidence based coach Nathalia Melo-Wilson guests in one of the more candid, funny, thoughtful, and entertaining episodes I've hosted. Nathalia shares her humble start saving her allowance to go to the gym in Brazil, to moving to the US at 20 with $350, living in less than ideal spaces, and becoming Miss Olympia. Nathalia shares her love of learning, why she's never coached competitors, how she manages to stand out against "influencers" with her evidence based brand. Nathalia shares some lessons training and communicating with women who aren't happy with their self image, and who are moms or working through pregnancy. We also dive into our philosophies about finding the right clients.
EP 74 Jason Brown: The Conjugate Method For Your Career
Strength and conditioning coach, author, and mentor Jason Brown guests to talk about Louie Simmons's influence on Jason's career. Jason explains the conjugate method, popularized by Louie, and how to apply core principles of strength and conditioning to general population training. We talk extensively on career development and the balance of learning technical skills plus the soft interpersonal skills to be a successful coach. Jason highlights the value to writing articles to build credibility and grow your career.
EP #73 Brett Bartholomew: The Art Of Coaching
Brett Bartholomew makes is long overdue appearance to talk about his work making the industry better at coaching. Brett shares how he helps our industry avoid burnout by creating a value system to operate within. We discuss the importance of earning a good living as a coach and go into depth with our discussion of communication.
EP 72 Tom Morrison: Mobility U
Mobility educator Tom Morrison guests to talk about all things mobility training. He shares his experience with a major low back injury from poor training and movement through his education in moving better to not only help him lift and perform but coach and educate others. We talk about the importance of the language we use around injury and pain, body awareness and why Tom feels this is essential, and the importance of training specific abilities as we age.
EP 71 Patrick Umphrey: Imposter Syndrome
Hope you enjoy this discussion with Patrick Umphrey, a respected online and powerlifting coach. Patrick shares the power and value of his 20,000 plus member Facebook group Eat, Train, Progress, in how he's been able to help more people and have a fulfilling career. His group highlights a non-traditional type of social media following. Patrick also shares his thoughts on dealing with imposter syndrome. We also have some fun with the presence of predatory business coaches in our industry, and some nuanced thoughts on selling, dealing with objections, and whether you should niche your brand.
EP 70 Chris Duffin: Knowing the Value of Your Time
Iconic powerlifter turned entrepreneur and engineer, Chris Duffin makes a rare podcast appearance to share stories. Chris explains how he chooses from the abundance of opportunities thrown his way. He shares the story of how Bearfoot shoes came to be along with his decision making matrix around alignment with his values and vision.
EP 69 Dr. Justin Farnsworth: On The Front Line Of Fitness
Justin Farnsworth, Doctor of Physical Therapy is one of the most entertaining and forthright guests across this podcast's history. Justin shares why he chose to work within the fitness industry to make more of an impact than by staying in a clinical setting. We discuss the not always good relationship between physical therapy and the fitness industry, and how to get the most from it. Justin highlights his enthusiasm for working with other fitness professionals, and we discuss some important training concepts for working with older adults.
EP 68 Dan John: Always A Place At The Table
Legendary strength coach and educator Dan John joins the podcast to share wisdom from his 40+ years as a coach. Dan talks about getting a wide variety of coaching experience early, of "Being so good they can't ignore you" a famous Steve Martin quote, in regards to cutting through social media novelty, and how he values problem solvers and thinkers, not problem finders and memorizers. Dan also shares some nuanced thoughts about his legacy and the importance of giving credit to people for their work.
EP 67 Sam Forget: The Client Is The Priority
Online coach, podcaster, and writer Sam Forget joins to talk about why we need to pour everything into the client in front of us. Both to ensure great client outcomes but also to ensure great career success. Sam shares how you can use long form content to enhance your career. We talk about travelling and meeting people in the industry, supporting people on the same journey you're on, and how to interact with established industry leaders. Sam shares a lot of powerful wisdom that will make you better.
EP 66 Jeff Tomko: Keep Writing
Jeff Tomko, contributing editor at Muscle and Fitness magazine joins the podcast to talk about being a successful writer in the fitness industry. Jeff shares the delicate balance between being professional and earning opportunities with putting yourself out there and asking. Jeff shares what he looks for in a writer he wants to work with. Jeff also shares how he stays passionate about his personal fitness efforts including his enjoyment of Jiu Jitsu. We also discuss how the industry has changed with the rise of social media and the shift away from print to more online content.
EP 65 Chad Landers: Selling the Best One on One Training
Chad shares his 19 years of gym ownership and 29 years of personal training experience in a practical lesson on having a successful fitness career. We double down on authenticity, the relationship with the client, the client experience as a whole, and what you need to do to stay in the business you love. We talk about Chad's love of T-shirts and why its ok to wear them as a trainer, depending on your environment. Chad shares the importance of managing your finances early in your career and why owning his gym has been essential to his success.
EP 64 Kenny Santucci: Build The Community First
Kenny Santucci guests to talk about the passion and perseverance of starting his 3rd gym in Manhattan. Kenny talks about why he prioritizes hosting continuing education and why he wants his gym to feel like the show Cheers, "where everyone knows your name". He describes why he started with his community the built the gym around it. We talk about considerations for having a lasting career in fitness instead of eventually going on to a "real job". Kenny also shares his passion behind starting a 3rd t-Shirt/apparel brand.
EP 63 Derek Mendoza and Nick Lambe: Raise The Bar
Derek Mendoza and Nick Lambe are the hosts of the Raise The Bar conference, so be held Feb 4th - 6th in Orlando Florida. They've assembled an all-star speaking lineup and talk about their passion for and commitment to continuing education and supporting other fitness professionals with educational resources. Derek and Nick talk about why this went mattered, how they worked on it, plus advice for others seeking to grow in the educational space. They also talk about what to look for in a partner to work with on any project or business venture. Barring interference I'll be attending, so hope to see you there.
EP 62 David Otey: Keeping Trainers Training
David Otey joins the podcast to share his vision to support and educate other fitness professionals to stay within this career path. David shares his recent success in the backdrop of years of coaching, writing, educating, which has most recently led to publishing a book. We talk extensively about how to grow your own career and approach with the attitude of giving as much as possible instead of asking people what they can do for you. This is a can't miss episode if you want to grow your career.
EP 61 Angela Gargano: Pullups and Mindset
If you listen to just one episode please choose this one with Angela Gargano. Her positive energy, mindset, and philosophies toward brand and career will help you going into the new year. Angela talks about taking a lot of "messy" action, how she's build different tiers and price points for her services, all about her free media and content creation, and ultimately about helping people.
EP 60 Nick Tumminello: Being Team Client
Nick Tumminello returns to discuss his frustration with the tribalism, dogma, and attitude within certain corners within the fitness industry, corners more concerned with being right than helping the person who seeks guidance. We talk about our issues with language that creates fear around exercise. We discuss why we dislike leaving people feeling like they're dysfunctional or broken. Nick also shares his philosophy behind assessment and his new Movement Performance Assessment, plus some ideas for coaches who want to step into developing education for others in the industry. Nick highlights why he primarily cares about the experience of the client in front of him.
EP 59 Jonathan Goodman: Competitive Advantage by Being Human
Jonathan Goodman returns to talk about his recent major business and media pivot. Jonathan shares why you hold a competitive advantage against the big companies simply by being human in your interactions. We discuss why "productive procrastination" is hurting your progress and why you need to build "career capital". Jonathan shares his new energized approach to social media and he's trying to share his lessons. Listen in for more
EP 58 Don Saladino: Abundance Mindset and Career Success
Don Saladino joins the podcast today to share a lot of kind words about other people and friends in the fitness industry. Yet Don himself has had what feels like a fairytale career. Maybe there's a connection here. Don also shares how he navigates saying yes to opportunities and requests of his limited time. Don shares how valuable his roots in the evidence based fitness industry have been when leveraged across his mainstream reach. Don tells you about the things that don't matter as much along the way, and key pieces to building a great foundation for career success.
EP 57 Shane McLean: All About Fitness Writing
Shane McLean guests to talk about fitness writing. Shane is a coach and fitness writer for Muscle and Fitness, Barbend, and more. Shane shares some of the wisdom of his experience writing and mentoring other writers. We talk about how writing can benefit your career and what it's done for ours. He talks about how to focus on writing for one person first, and finding something you love to write about.
EP 56 Dean Somerset: Anatomy of a Successful Career
Dean Somerset returns to share his insights of blending the road to success before social media, with maximizing the benefits social media offers today. Dean highlights the importance of authenticity and not jumping on trends. Dean shares his insights into personal and professional financial wisdom for fitness professionals. Dean also shares details of his upcoming Scientific Application of Mobility Training seminar in Toronto on November 21st.
EP 55 Dr. Lisa Lewis: Psych Skills For Fit Pros
Dr. Lisa Lewis returns to talk about her work teaching psychology skills to fitness professionals. Lisa talks about what she has in store with her courses and upcoming in-person presentations, as the world opens back up to in-person education. Lisa shares some helpful books and a process to help decide if books and resources are credible. Lisa shares some of her perspective and value as an aligned professional but as an "outsider" to traditional fitness coaching. We discuss just how much of your education should be directed to better understanding of psychology and coaching, and we dive into the importance of self care for people in our industry.
EP 54 Luke Tulloch: Relationship Coaching
Luke Tulloch makes his first appearance to share his enjoyment and process behind his social media content. Luke explains what he means by a subtractive mindset. We discuss why clients and coaches often use too much exercise variety and Luke shares his approach to making his online coaching a meaningful relationship with his clients.
Ep 53 Luka Hocevar: Vigor Fitness And Business Summit - Can't Stop, Won't Stop
Luka Hocevar returns to share how attending live fitness events have enriched his career. We've met countless friends and forced valuable industry connections. Luka is forging ahead with his late September 2021 Vigor Ground Fitness and Business Summit in Renton, WA and gives a run down of what attendees can expect. I fly down next week to be there. Luka provides some insight into the value of social media growth.
EP 52 Danny Lennon: Coach, Educator, Podcaster
Danny Lennon guests and shares the value and experience of his 8 years hosting Sigma Nutrition Radio. Danny explains why he's moved deeper into educating within the fitness and nutrition industry, and how he's sustained his passion for his podcast and his overall work. We talk about making good decisions along the way, keeping us on the path as coaches, and how this mirrors the experience of our clients.
EP 51 Andy Morgan: Why You Shouldn't Take Nutrition Advice From Joe Rogan
Andy Morgan makes a brilliant appearance talking about why we shouldn't take nutrition advice from Tim Ferriss and Joe Rogan. We talk about his new book The Diet Adjustments Manual, and how Andy developed the ability to take complex technical information and make it accessible. We talk about how to compete against the charlatans of our universe, and an in depth discussion of how to approach filtering the right type of clients for you and your business.
EP 50 Austin Current: Live To Train Another Day
IFBB Pro and author of Science of Strength Training Austin Current makes his first appearance to talk about how his history of competing and his education molded his career as a coach and educator. We discuss moving away from imagery and brand around our physiques and how to navigate content shift with an established audience. Austin explains how his book came to be and shares his philosophy of creating consistently without any expectation of reward. We talk about how Austin balances his personal brand with that of his business.
EP 49 Quinn Henoch: Education and Pain
Quinn Henoch, DPT, makes his first appearance to talk about the value of formal and informal education in physical therapy and strength and conditioning. Quinn explains why coaches should show their work early and often, and why you'll never be 100% sure you're right on any strength or therapy prescription. Quinn shares a lot of philosophy about helping people deal with pain and improve performance.
EP 48 Krista Scott-Dixon: Radical Compassion
Krista Scott-Dixon returns in what can only be described as a discussion where existentialism meets practical wisdom about coaching in the current state of our client's lives. Krista explains why growth sucks while you're going though it, how to discuss understanding tradeoffs with clients, and a wild array of other nuanced coaching topics. We also talk about Krista's book Why Me Want Eat.
EP 47 Chris Hitchko: Show Up For A Successful Career
Chris Hitchko joins me for a discussion about how to be more successful in your fitness career. From going above and beyond basic certifications, to creating brand and media that resonates with consumers, we have to do more to stand out in an industry that on the surface feels saturated, but isn't truly close to saturated with skilled, caring, integrity based professionals.
EP 46 Josh Hillis: Skills For Stress/Emotional/Bored Eating
Josh Hillis makes his first appearance to talk about developing skills with our clients around stress/emotional/boredom eating. We talk frameworks for thinking about eating with your values and your identity. Josh talks about translating his body of work and reputation into a growing social media presence. I hope you enjoy Josh's passion and enthusiasm for helping people develop valuable skills around the nutrition and lifestyle.
EP 45 Brad Dieter: Smuggle In The Good Information
Brad Dieter returns(though first appearance on the new format) to chat about The Inland Empire Fitness Conference where we will both be presenting Aug 6th and 7th in Spokane WA. Brad wanders through a series of his thoughts on career success, the benefits of growing a social media brand vs being a pure coach within the umbrella of a successful and growing company like Macros Inc. Brad shares his vision for a better corner of the fitness industry and our role in developing front line preventative health care to meet future demand.
EP 44 Ben Mudge: Be A Pathfinder
Ben Mudge shares how his work on the season 1 set of Game Of Thrones turned into a career in fitness. Ben may look like Thor but shares how his battle with Cystic Fibrosis leaves him identifying more with Captain America. We discuss our recent T Nation article collaboration and philosophy of sharing and abundance mindset. We discuss how Ben's approach to media leaves him more influential and sharing better information to where he's beating the "influencers" at their own game.
EP 43 Jordan Syatt: Following Doesn't Equate To Happiness
Jordan Syatt returns to share why he's pivoted with his social media. Jordan shares the challenge of dealing with negativity with such a large following. He discusses how he stays grounded in the face of all his success. Jordan explains why his podcasts are his favourite form of media and why he feels it's never to late to start one, or start a career in fitness. We talk Jordan's passion for MMA, in this fun, light hearted catchup.
EP 42 Dani Shugart: Navigating Political Correctness and Cancel Culture
Dani Shugart returns to chat about how to become a writer and what it takes to write for T-Nation where she’s an editor. Dani poses a lot of questions about how our industry deals with the infusion of political correctness, cancel culture, and shaming. Check out this thought provoking and enlightening discussion.
EP 41 Joel Jamieson: Recover To Win
Enjoy Joel Jamieson in his first guest appearance. From the corner at UFC championship matches to your ears, Joel shares his expertise in conditioning and heart rate variability(HRV). We discuss Joel's 2009 classic book Ultimate MMA Conditioning and the plans for a new book. We talk in depth of energy system training for MMA fighters and how Joel's work can be applied by coaches for the general population. Joel rounds out the discussion with his thoughts on spectacles like Logan Paul fighting Floyd Mayweather.
EP 40 Mike Millner: Mind Over Macros
Welcome and enjoy coach, author, and podcaster Mike Millner in a discussion of how to develop credibility beyond just social media content, developing your writing, and if you should start a podcast. Mike dives into a nuanced discussion of how to navigate the challenges of our clients' food environments and lifestyle challenges.
EP 39 Martin Rooney: Culture, Coaching, and Focus
Listen in for early details on Martin's upcoming book release. You cannot help but feel energized when listening to Martin Rooney's energy and ideas. Martin shares how he went from travelling 150 days a year to turned inward during a challenging year to focus on his family, his organization, and himself. Martin used the time to write a new book "High Ten" his follow up to the highly successful "Coach to Coach". Martin shares how his ability to focus is essential to his success and career development. Martin believes that "you're going to be a professional at something, you decide what". Your choose how you apply your time and energy which leads you to your destination.
EP 38 James Krieger Financial Planning, Investing, And The Risks Of Crypto
James Krieger returns to share practical financial advice for fitness professionals. We wade heavily into the risks and problems with the rise of Crypo in our industry. James details his success with, and approach to trading and the traps to avoid. We talk about how get rich quick mentality ties into the same mentality about losing weight and getting in shape fast. Check out this episode and James's work to learn more about how to develop a long term sustainable approach to your finances. We also talk about how to approach pivoting away from a full time fitness career as your career progresses.
EP 37 Hannah Gray: This Is Not An Industry For The Faint Of Heart
Listen in as Hannah Gray returns for an informal catch up between 2 old friends who've travelled very divergent paths yet sharing some important common ground. Hannah shares her thoughts on the efforts along her career to become a published writer and industry presenter. We share some wisdom for coaches who aspire to these goals. We discuss important career capital to develop to establish a stand out brand in the industry.
EP 36 Sarah Ashman: Growth and Abundance Mindset
MBA and RD Sarah Ashman returns for an in depth discussion of career success through the lens of a growth vs fixed mindset combined with an abundance vs scarcity mindset. We also trash the idea of hiding our individual achievements and successes in a tough year for fear of offending others. Sarah also highlights how valuable it is within a fitness career to be skilled at taking complex concepts and translating them into simple messages for the everyday user.
EP 35 Dr. Tim DiFrancesco: Philosophy and Methodology
Dr. Tim DiFrancesco guests to talk about the pros and cons of spending 6 years as the head strength and conditioning coach of the LA Lakers NBA team. Tim fills you in on the unglamorous sacrifices you need to make to work in this world an contrasts life running his own facility in Salem, MA. Tim shares what he means by needing to be in the right place at the right time doing the right stuff. Tim caps this episode off with a break down of why its important as a coach to have a philosophy and a methodology for your work.
EP 34 Dr. Allan Bacon: Most People Quit Too Early
Dr. Allan Bacon of Maui Athletics joins to dive into detail on how coaches can teach beginner and intermediate lifters to know how hard they can push themselves toward true failure. Allan dives into some research and strategies to help you use concepts like percentages, RIR, and RPE with clients. We also go in depth on how to utilize Facebook groups and social media in general to establish authority and serve more people with your knowledge.
EP 33 Christian Thibaudeau: Navigating Extremism In The Fitness Industry
Christian Thibaudeau returns to discuss how to navigate(and in many cases avoid) extremism in the fitness industry. Christian goes far and wide in this animated discussion about how he's managed this past year, how his career direction has evolved, thoughts on doing a great job with online coaching, and dealing with introversion, social anxiety, and low self esteem.
EP 32 Sivan Fagan: Moving Your Career Online
Sivan Fagan joins the podcast to share her experience and advice in shifting a mostly in-person fitness career to online. Sivan shares her thoughts on how long you need to train in person before you're ready to work online with clients. We discuss the value in long form writing and how to enhance your writing skills. Sivan explains why she believes it's a mistake to try to compete with the "big names" or influencers. Sivan also shares strategy to develop a business training clients in their homes.
EP 31 Logan Dubé: Being an Educator
Logan Dubé is energized and fulfilled by teaching fitness education to other coaches. Logan often travels many weekends to present The PPSC and other certifications. Logan explains what it takes to pursue a career in fitness education. Logan also details how to help people change, through changing their energy to support the change strategy. Logan also dives into being a great team player and working within someone else's business instead of needing to build your own. They also detail the pursuit of work life blend instead of work life balance.
EP 30 Tom MacCormick: Getting Jacked And Lean
Muscle gain coach Tom MacCormick joins to chat about the effort and tools it takes for people to go beyond getting fit and active for general population training. We dive into the commitment needed to put on serious muscle while getting lean. Though geared toward men, this applies equally to women who want to achieve these goals. Tom also shares his advice for longevity in the fitness industry.
EP 29 Mike Howard: Selling People What They Want While Giving Them What They Need
Mike Howard returns to talk about helping people with good messages while not running afoul of the "lunatic fringe" of extreme nutrition ideology in our world. Mike shares how he approaches behaviour change with his clients, focusing on process goals not outcomes, and choice architecture. We also tackle how to approach or avoid internet arguments. Where there's benefit and where you're using your time poorly.
EP 28 Danny Matranga: Careers, Creating, and Clubhouse
I've enjoyed Danny Matranga's media so much I had to bring him on as a guest to share with you. Danny and I dive into career development and how we don't always know the path we're on nor do seemingly polished fitness professionals always have a clear plan. We commit to a process of consistent work which leads to unknown future opportunity. Danny approaches everything with an abundance mindset and we talk about sharing and supporting other fitness professionals. Danny also explains the value of the new emerging social media app Clubhouse as I detail my reservations. We talk in depth about choosing social media to invest time and effort into.
EP 27 Jill Coleman: Focus Inward Then Build Outward
Jill Coleman guests to talk about how she navigated the uncertainty of the last year while supporting the coaches who mentor under her. We talk about the new social media app Clubhouse, being careful with industry status games, and career growth philosophy. We explore how to get more female coaches into spaces like strength and conditioning while understanding that women often self select into other parts of the industry like general fitness and nutrition. Plus how Jill would advise her younger self given a chance to go back in time.
EP 26 Robert Linkul: Training Older Adults
My friend Robert Linkul, owner of Training the Older Adult joins to chat about how he pivoted his business this year to navigate the shut down of his business facility. We dive heavily into the importance and opportunity for coaches to market within the older adult population going forward. We discuss important skills to develop to serve and reach this population. We go over the importance of 'top of mind' marketing and social media presence. We also discuss the importance of considering the state/province/county you set up or move business to going forward depending on their policies.
EP 25 Carolyn MacDonald: Content Creation
Carolyn MacDonald takes a short break from her role as Director of Marketing of Renaissance Periodization to discuss content creation. Carolyn highlights how content creation efforts can help find a secure job and then pivot with the time demands and role of the job. We explore who a lot of coaches are struggling to gain traction with their media or even struggle to get started. We hit topics like sharability, the trouble with following trends, and avoiding trying to do it all. Plus what are some low value activities coaches tend to lose time on.
EP 24 Pat Davidson: Questioning The Status Quo
Long overdue for an appearance, Dr. Pat Davidson guests to talk about the ideas behind his new book, A Coaches Guide To Optimizing Movement: Rethinking The Big Patterns. Pat has developed a reputation of challenging the way coaches thinking about the common ways of teaching and implementing strength training. Pat shares his thoughts of some of the existing training literature and the choice of words we use. Pat also discusses goals and resolutions, how make them effective through good planning. Shake up your approach with this refreshing take on our world.
EP 23 Kevin Mullins: Writing, Social Media, and Relationships
Kevin Mullins returns to discuss our different approaches to social media. We talk about goal setting and resolutions in this very first episode of 2021. We discuss our shared interest in writing and the value of long form content for coaches to develop brands. Plus Kevin shares his experience with the importance of truly getting to know yourself before you can really help others, and the importance of making and learning from mistakes along the way.
EP 22 Bryan Krahn: Success In Coaching
Legendary coach Bryan Krahn returns to talk in depth about being a successful coach. Success in terms of helping people and positively impacting lives. We talk about what online coaching meant long before the current trend, what was needed for staying power in the industry, and navigating difficult topics like addition and eating disorders with clients. Bryan drives home the importance of listening as part of being a great coach. We also talk about shaking off the feeling of being off track in your career development and re-energizing your brand and business. If you want a dose of practical and positive energy, enjoy this episode.
EP 21 Nick Winkelman: The Language Of Coaching
Nick Winkelman joins the podcast to chat about his new book, The Language of Coaching. Nick elaborates on why this book was important to write and its focus on the research supporting the superiority of external cues vs internal cues. Nick explains when internal language is effective and when a coach needs to step back and simply direction into external cues. We discuss why everyday lifters and even elite athletes don't automatically make great coaches, and how the appropriate use of language is as important for everyday clients as it is for high level athletes. Nick also builds in some ideas to help the coach who's reluctant to change from a system they've long used and learned to trust.
EP 20 Nick Shaw: Internal Locus Of Control
Nick Shaw, cofounder of Renaissance Periodization finally makes his first appearance. Nick goes in depth about his new book: Fit For Success and why he wrote it. The book and our discussion is rooted in Internal Locus of Control, and the other principles he believes are essential to personal, career, and health and wellness success. We talk about some of the great people on his team and some of the well known clients he's worked with. Take lessons from Nick's humble and giving nature in this episode.
EP 19 Dr. John Rusin: Be The Best Hour Of Your Client's Day
Dr. John Rusin drops in to talk about how he built his Pain Free Performance Specialist Certification into a successful brand backed by a world class team of coaches, teaching across the world. John shares his thoughts on the future of fitness education, why we will always have in-person education, and in-person coaching. We talk about seeing 2020 as an opportunity which will forge a lot of unstoppable coaches and seeing our industry through a lens of opportunity and anti-fragility. John drills down to why we do this, to "be the best hour of your client's day". We also go in depth on thoughts on personal brand, authenticity, and the value of being part of a team.
EP 18 Marci Nevin: If You're Speaking To Everyone You're Speaking To No One
Marci Nevin drops in to chat about the pros and cons of specializing in coaching women and some of the limiting beliefs we deal with when struggling to continually share engaging content. . She highlights the problems with tying nutrition to your identity and the challenge of navigating clients with patterns of disordered eating. Marci also breaks down the unseen headaches and effort involved with managing and engaging with a large social media following. We talk about what coaches don't realize they're getting into when they hope to create a larger brand and reach. Marci shares how she navigates losing followers and dealing with negative interactions. If you're setting out to build social media following, this is a must listen.
EP 17 Pete Dupuis: The Practice
Pete Dupuis and I dive into Seth Godin's book The Practice and its underlying mantra of developing a consistent process without being married to specific outcomes. Pete shares insights from both his process of content creation, and from years of running one of the most successful fitness industry brands. We talk about his approach to social media and its pros and cons for your career and life. Pete will share with you why he takes a long view with everything he does, giving with no specific demand in return. "Content creation is an act of generosity".
EP 16 Luka Hocevar: Learn, Apply, Reflect, Course Correct
Luka Hocevar unloads his thoughts on coaching and career. We discuss the process it takes across a long career to create a compounding effect on long term results. It doesn't come quickly or easily, but if you plan and practice patience, the process will get you results. Luka notes the importance of regularly reflecting and course correcting so you don't end up off course in your work. Luka talks about his work ethic and the balance with making time for the important relationships in his life. He shares the importance of understanding the sacrifices involved in building something special. Through the discussion we share more good books you should read, than most adults ever touch in their entire lifetime. This is one of the best episodes in the library.
EP 15 Mike Doehla: We Sell Better Lives
My good friend and founder of Stronger U, Mike Doehla is back to talk about how he wants to see his customers and his coaches thrive in life, fitness, and business. Mike not only created and built a great company, he shares a ton of free advice for career and business success, despite not offering a paid service in that area. We talk about why we do this. Mike also shares the benefits of being a coach under a brand that takes care of the marketing and finding the clients, letting coaches do the part they're passionate about, the coaching. Mike also has a background in finance so he's been more passionate about getting coaches to learn financial literacy. Hope you enjoy this episode.
EP 14 Dr. Derek Wilcox: Being More Formidable In Life
Derek Wilcox, PhD of Sports Physiology and Performance and coach with Renaissance Periodization joins me to chat about where he put his energy and focus this year and how his competitive powerlifting and education unfolded and intertwined with his career as a coach. We talk about some of his pet peeves in the common messages in the fitness industry and how to reframe nervousness into positive excitement when competing or just stepping into a gym for the first time. Derek seeks to give people the tools to be formidable in life through performance and strength training. He also shares the value he sees in being part of a greater team at RP vs going it as a solo brand.
EP 13 Susan Niebergall: Relationships: The Difference Maker
Please welcome back Susan Niebergall to the podcast. Susan is inspirational and educational in the fitness and nutrition space. Susan reveals she has a book in the works, shares her love for my client Larry(often featured on my IG), along with her various thoughts and philosophies toward our world. She shares thoughts on content creation and putting yourself out there, the value of relationships in her success and the importance for any fitness career, and imposter syndrome a recurring and popular topic. Susan shows relatability and we discuss not appearing superhuman, how many fitness professionals feel pressure to. We explain why now might be the best time to stay in the fitness industry and how to time block to care for your priorities.
EP 12 Chad Hargrove: How To Grow Beyond This
Business and brand, dealing with staleness in your career, and how to grow beyond where you currently are. Chad Hargrove examines these topics in our discussion on this week's episode. Chad explains the validation you get from social media, the dopamine driven compulsion of having a large following, and changes to instagram. He also explains his adoption and potential within TikTok. This is the career horizon episode you don't want to miss.
EP 11 Lee Boyce: Diversify Your Approach
My friend Lee Boyce is back sharing how he made the best of 2020. He discusses some of his long term ambitions as an educator and why he thinks mobile coaching is a good play for trainers. We talk about why the fitness industry is better than you might think and how the stability of secure salaried jobs is more of an illusion than you believe. Lee shares why he values instagram and various thoughts about building a following.
EP 10 Dr Jordan Shallow: Get Out Of Your Own Way
Dr Jordan Shallow drops in for episode #10. Jordan and I share our Newfoundland origins before diving into his ideas on career development and how he progressed into education. Learn about his powerlifting origins training under legendary powerlifter Dan Green, our perspective on imposter syndrome, and Jordan’s attitude toward fitness influencers who don’t share great information.
EP 9 Matty Fusaro: You're Not Putting Out Content For People Who Don't Like You
Matty Fusaro joins me for Episode #9. We hammer on relatability as a fitness professional and brand. How to walk the line between having super human and down to earth qualities. We dive into the value of networking within the industry.
Matty shares his experience becoming successful on YouTube and advice for anyone wanting to explore that media. We discuss starting a podcast and I push Matty to start one, and how you should approach the pressure to be on all platforms. We dive into a lot of ideas about content creation.
Matty explains why you want other people to win, and the importance of sharing. “Just because someone else is doing well doesn’t mean that they’re taking anything away from you.”
EP 8 Dr. Sam Spinelli: Guard Your Time and Choose Your Attitude
Join Dr. Sam Spinelli and I for a big discussion of personal development and how to look at 2020 as an opportunity. We dive into why it’s essential to learn and get comfortable with sales, the difference between people who use their money for experiences vs accumulating material possessions, and maximizing your clients’ experience with you. We also hammer on the value of your time and guarding it against people who rob you of it and your mental energy. We finish off with a big discussion on how we can expect a surge in demand for coaching in the coming months.
Find Sam on Instagram at @dr.samspinelli plus @citizenathletics1 and @e3rehab and www.thestrengththerapist.com
EP 7 Tony Gentilcore: Fundamentals Never Go Out Of Style
Tony Gentilcore returns to share various career lessons from his 18 years of coaching, writing, speaking, and why he doesn't have his own podcast. We jam on how his focus and priorities have shifted across his career, why he's so focused on teaching the fundamentals instead of a creative and curated social media brand, and the importance of building rapport and personal relationships. We also delve into how his speaking engagements began and how this launched into the brand that is today Tony Gentilcore.
EP 6 Gareth Sapstead: What Can You Do For Someone Else?
My charismatic friend Gareth Sapstead joins me from across the pond to talk about creating connections and making friends in the industry. We detail the importance of finding out "what can you do or someone else?" instead of approaching people with what they can do for you. Gareth shares how to get started in writing, expanding your trainer toolbox, where his creative ideas come from, understanding body dysmorphia, and variety vs consistency in programming. We also discuss the pros and cons of showing a more ripped aesthetic physique on social media and the classic discussion around whether trainers need to be fit(nuance warning).
EP 5 Jordan Syatt: Career and Life Endgame
Where does Jordan Syatt want to take his career and life going forward? Gain some insight as he shares how life changed starting a serious relationship. He shares his upcoming plans, plus we discuss: Should you be looking to leave the fitness industry now, what type of content should you be focused on, are industry leaders annoyed if you share and tag their work, resources to be a better writer, and more.
EP 4 Matthew Ibrahim: Getting To The Top Of The Mountain
Matthew Ibrahim is a breakout emerging star of the fitness industry and prolific content creator and educator. He joins me for an engaging discussion about training philosophy, active listening, communication skills, creating behaviour change, and how he approaches his career and media. Matthew explains how he approaches everything as a problem solver. This entire episode is a showcase of Matthew's skill in engaging and communicating.
EP 3 Jonathan Goodman: 4 Pillars: Family, Health/Fitness, Sleep, Business
Jonathan Goodman returns to discuss the current and future direction of his work with The PTDC and Online Trainer Academy, why he doesn’t plan to write any more books(at least for a while), and the importance of taking care of yourself first before you’re able to support others around you. Jonathan breaks down the 4 important aspects of his professional and personal life and how you can’t make great progress in all 4 simultaneously.
We also explore why fit pros don’t want business advice and how to instead help by leading by example. Jonathan also details why he doesn’t love Instagram.
EP 2 Mike Israetel: Success in RP Company Culture and Social Media
Welcome to Episode #2 of the rebranded Lift Free and Diet Hard Podcast with host Andrew Coates. Dr. Mike Israetel joins to share how Renaissance Periodization developed a successful brand and culture. We discuss RP and Mike’s individual approaches to social media engagement, should trainers touch politics on their media, and pitfalls of isolated research like the now famous, dubious, and possibly fraudulent squats vs hip thrusts study.
EP 1 Sohee Lee: Content Consistency and Saying No
Welcome to the 1st episode of the revamped podcast. After 150 episodes of The Fitness Devil Podcast, life and work are taking Dean onto other project focus, leaving Andrew Coates to host The Lift Free And Diet Hard Podcast solo. Sohee Lee jump starts the rebrand with a discussion about her recent life travelling with boyfriend Ben, a shift in her social media and experiencing new engagement, the value in consistency within your content creation, scaling to educate a larger audience, building a team of coaches in her business, and the importance of saying no to preserve your time and emotional energy.
Alex Viada EP 150: Out With The Old Guard
Sam Pogue EP 149: Know What You Bring To The Table
Rog Law EP 148: Law Of The Rings
John Berardi EP 147: Toss A Coin To Your Trainer
Susan Niebergall EP 146: It's Never Too Late... To Change Your Fate
Jenn Kish EP 145: A Long Kish Goodnight
Robert Linkul EP 144: I Didn't Choose The Niche Life, The Niche Life Chose Me
Brian St. Pierre EP 143: Build A Better Bullsh!t Detector
Eric Trexler and Leigh Peele EP 142: The Heroes We Need Not The Ones We Asked For
Martin Rooney EP 141: A Leader Is A Dealer In Hope
Sam Pogue and Bryan Krahn EP 140: Crush Hour
Mike Israetel EP 138: Riddle Me This, Who's Afraid Of The Big Black Bat
Nick Tumminello and Vince Mcconnell EP 137: Seeing 1s And 0s
Jordan Syatt and Mike Vacanti EP 136: Quarantine Crashers
Lou Schuler and Lee Boyce EP 135: The School For Gifted Writers
Craig Weller EP 134: Trigger Workouts
Luka Hocevar and Pete Dupuis EP 133: Chaos Brings Out Character
Adam Feit EP 132: Feit Club
Mark Fisher and Chad Landers EP 132: Surviving The Apocalypse
Jeb Johnston EP 131: Six Lane Super Highway Of Coaching
Krista Scott-Dixon EP 130: Krista Has Problems Following Rules And Processes
Lisa Lewis EP 129: Abs Are Great But Have You Tried Tacos
Dani Shugart EP 128: Play Stupid Games Win Stupid Prizes
Andy McCloy EP 127: Universal Strength Coach
Sohee Lee and Jill Coleman EP 126: So Many Activities
Brad Dieter EP 125: Nutri Wiki Leaks
PJ Striet EP 124: Can You Tell Me How To Get To Success Striet
Erica Suter EP 123: Kicking And Screaming
Gareth Sapstead EP 122: The Fitness Maverick
Dean Somerset EP 121: Giving Dynamite To A Child
Lizzy Ostro EP 120: Everything Is A Glute Machine
Gabrielle Fundaro EP 119: Inappropriatness Meets Intellectualism
John Rusin EP 118: The Day And Age Of The Influencer Will Be Gone
Christian Thibaudeau EP 117: The Last Vegan Hunter
Carolyn Macdonald EP 116: Canadian Psycho
James Krieger EP 115: The Puppy Of Wallstreet
Jill Coleman EP 114: The Person Who Has The Right To Do Something Is The One Doing It
Eric Bach EP 113: I'll Be Bach
Luka Hocevar EP 112: Vigor Jam
Jordan Syatt EP 111: Too Much Consuming Not Enough Creating
Sohee Lee EP 110: There's A Big Difference Between Attention And Respect
Kevin Mullins EP 109: Men In Black Track Pants
Mike Doehla EP 108: The Fad Diets Of Business
Pete Dupuis EP 107: Sudden Impact Blindness
Tony Gentilcore EP 106: The Fitness Menace
Jason Leenaarts and Rafal Matuszewski EP 105: Podcast Dynamite
Robert Linkul EP 104: Terminating The Older Adult
Lou Schuler EP 103: The F#ckit List
Bryan Krahn EP 102: The Run Down
Justin Kavanaugh EP 101: Kavanaugh's Way
Sivan Fagan EP 100: Don’t Mess With The Sivan
Meghan Callaway and Leigh Peele EP 99: Freaky Fitspro
EJ Paris EP 98: EJ Knows
Hannah Gray EP 97: Grump Old Women
Paul Oneid EP 96: Staying Alive
Christian Thibaudeau EP 95: It Looked Stupid But We Did It Anyways
Lee Boyce EP 94: Breaking Bad Clients
Marc Morris EP 93: Escaping The Echo Chamber
Greg Nuckols EP 92: Bohemian Trapsody
Carolyn Macdonald EP 91: We Are The Nerds Of Fitness
Lisa Lewis EP 90: I'm A Doctor Not An Influencer
Jose Antonio EP 89: Point Breakfast
Jade Teta EP 88: Live. Learn. Pass on.
Todd Bumgardner EP 87: Lost In The Land Of Nice Ideas
Paul Carter EP 86: Dead Broets Society
Mike Howard EP 85: Solo Preneur
Sam Pogue EP 84: Instagram Fame Is The New Lottery Ticket
Melody Schoenfeld EP 83: Five Feet of Fury
Michael Dietrich EP 82: I Am Trainer
Clifton Harski EP 81: Burn After Listening
Chris Shugart EP 80: Politcal Correctness Predator Commando
Kelly Coffey EP 79: The Hunger Addiction
John Romaniello EP 78: Want A Cookie?
Eric Trexler EP 77: Creatine Is All You Need Bro
Brian Krahn and Marty MacPhee EP 76: The Good, The Bad, And The Ugly Of Coaching
Sam Spinelli and Darren Bishop EP 75: Get Physio'd
Yvette D'Entremont EP 74: Are You There Gwyneth Paltrow? It's Me Scibabe.
We assess the science behind Die Hard as a Christmas movie and we finally tackle He Who Shall Not Be Named, the Snake Diet Guy. Enjoy
James Fell EP 73: Holy Sh!t Costco Members Suck
Brad Dieter and Mike T Nelson EP 75: PhDs Can't Jump
Dani Singer EP 72: Hating On Cardio
Sohee Lee EP 71: 1 Million IG Followers
Eric Helms EP 70: Dodging Wrenches and Too Much Early Career Success
Bryan Krahn EP 69: Drunk On A Park Bench
Marty Macphee EP 68: Marty and the Bikini Girl Factory
Nick Tumminello EP 67: When Fitness Calls
Dani Shugart EP 66: The Better You Are At Social Media The Worse You Are At Life.
Bret Contreras EP 65: The Inception of Pain and Gain
Episode 64: Derek Stanley, Jeb Johnston, Nick Sorrell EP 64: The Knowledge Base Jam
Today’s episode features returning guest and firebrand Nick Sorrell along with our two friends Derek Stanley and Jeb Johnston. All 3 are Stronger U coaches. We spend this episode discussing the importance of controlling your attitude in the face of events beyond your control. The importance of empowering people and breaking away from victim mentality. How forming small consistent habits add up to long term successes. Each of our guests share some difficult personal experiences and how that shaped their life outcomes.
Special Guests: Derek Stanley, Jeb Johnston, and Nick Sorrell.
Episode 63: Jeff Snow EP 63: Fridge Raider
Jeff Snow brings his practical solution based approach to nutrition. We focus on how to set your environment for success, how cannabis directly and indirectly affects nutrition, managing snacking and it’s triggers, the myth of late evening eating and where it can cause weight gain, and a discussion about children and nutrition.
Special Guest: Jeff Snow.
Episode 62: Mike T Nelson EP 62: Do You Have Metabolic Flexibility? It'd Be A Lot Cooler If You Did
Dr. Mike T Nelson joins us to explain two concepts he works with extensively, metabolic flexibilty and heart rate variability. He explains how you can use them to improve your training. The discussion deepens into carbs vs fat as fuel. Mike is also a prolific content creator and we disucss how he manages this.
Special Guest: Mike T Nelson.
Episode 61: Meghan Callaway EP 61 Terminating Weakness
Meghan Callaway returns to The Fitness Devil to discuss how just getting stronger tends to correct a lot pain, minor injuries, and issues. How physical therapists should have strong knowledge of strength training and not just offer passive treatments. Building income streams as a trainer beyond just coachinf clients. Plus a nuanced discussion of work life balance working in our industry or any industry where your work becomes your life.
Special Guest: Meghan Callaway.
Episode 60: Charles Staley EP 60: No Gym For Old Men
Charles Staley joins us to disucss the importance of developing and maintaining strength as we get older. How it took getting to his 50's before he got into the best shape of his life, and why it can be challenging for fitness professionals to prioritize ourselves. Charles gets hot about gym ettiquette so we discuss the importance. We cover what rep range is the most efficient sweet spot for building muscle.
Special Guest: Charles Staley.
James Hoffmann and Mike Israetel EP 59: Lock Stock And Two Smoking Meatheads
Doctors Mike Israetel and James Hoffmann from RP join us to talk about their experience working together, what overtraining is and isn't, important considerations for recovery from training, the occurrence of deception in our industry, and a very thoughtful discussion about the pitfalls of fitness professionals making their message more about politics and social issues than actual fitness and nutrition.
Special Guests: Dr. Mike Israetel and James Hoffman.
Travis Pollen EP 58: Guardian Of Science
Travis Pollen joins us to talk about injury risks for everyday people and athletes while working out, why people ask for core training, what they really mean, and why it can be important. Travis details his experience as a Paralympic American record holding swimmer. We discuss how our industry can sometimes fixate on the bad mainstream information yet often miss communicating effectively to the mainstream audience we are trying to help.
Special Guest: Travis Pollen.
Carolina Belmares EP 57: I Stand In Wonder
Carolina Belmares has enjoyed a great deal of success as a result of blind determination and the fearlessness to jump at opportunities as they presented themselves to her in her career. She shares the story of her career so far. Carolina talks about how "there is no perfect time to start", prioritizing ones self when life isn't going perfectly, the importance of not taking mental health for granted in the pursuit of physical health, our need to "fill up" physical and emotional spaces and why its ok not to, and a thoughtful discussion on taking a very human and balanced view when discussing controversial or delicate social issues.
Special Guest: Carolina Belmares.
Mike Doehla and Michael Alessi EP 56: White Knuckle Nutrition
Mike Doehla and Mike Alessi the minds behind the success of their company Stronger U join us and discuss how they found success with a business founded on "the anti-diet", their hatred for the word macros, and most of all their unique vision for how we should work with people and their nutrition. The Mike's sell long term and sustainable in a sea of fast and easy and they care about their clients when all too often our industry says it does but actions show otherwise.
Special Guests: Michael Alessi and Mike Doehla.
James Krieger and Brad Dieter EP 55: Not All Bros Are Created Equal
Brad Dieter and James Krieger aka the nice guys, are back to talk about the main claims behind the current popular fad diets compared with the truth, a deep discussion about fear and misinformation about fructose and high fructose corn syrup. Why James said "not all reps are created equal", and why Brad once said "Bmr might be the most useless piece of data for most people who are striving for weight loss".
Special Guests: Brad Dieter and James Krieger.