Future of Marketing
By TINT
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Future of MarketingApr 08, 2022
Sonic Branding ft. Eric Singer, Executive Producer at Coupe Studios Music + Sound Design
Eric Singer joins us from sonic branding company Coupe Studios Music + Sound Design. Coupe also produced this special episode for Future of Marketing with sound designer Taylor Marvin adding unique sound design and other sonic sweetening.
Learn more about Coupe Studios, and their work on podcasts, advertising, and film at coupestudios.com
Subscribe to Future of Marketing for the latest.
UGC Creators vs. Authentic UGC ft. Christian Brown, CMO of Glewee
Perspectives is a podcast series by Future of Marketing, which uncovers routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe.
Christian Brown is a Founding Member and CMO of Glewee. In his words, he shares:
The story behind Glewee The difference between UGC Creators and Authentic UGC What licensing and intellectual property means for the future
Perspectives ft. S. David Ramirez, Senior Marketing Manager, TINT
S. David Ramirez is the Senior Marketing Manager at TINT – and board member for the International Festivals and Events Association (IFEA).
He writes and speaks about marketing and event management, and recently presented at Adweek's Social Media Week.
In his words, he shares:
How events have changed over the past two years Why consumers (and employees) are becoming pickier about the brands they invest in His favorite resources for marketing and events
Perspectives ft. Jason Bradwell, Host of B2B Better, Writer of B2B Bite
Jason Bradwell is a podcast host for B2B Better. He is a full-time B2B marketing director with over a decade of experience and writes a fantastic weekly newsletter called B2B Bite.
In his words, he shares:
What it’s like running a podcast and newsletter Tips to make marketing better Why brands should invest in social and communityPerspectives ft. Brayden Cohen, Social Marketing and Employee Advocacy Lead, Hootsuite
Brayden Cohen leads Social Media and Employee Advocacy for Hootsuite.
In his words, he shares:
Why social media marketers need a seat at the table The value of customer and employee advocacy Why not everything needs to be measured or bring ROI
Perspectives ft. Vivien Garnès, Co-CEO and Co-Founder of Upfluence
Vivien Garnès is Co-founder and Co-CEO of Upfluence, an influencer marketing platform for eCommerce & Social Commerce brands.
In his words, he shares:
What inspired him to co-found Upfluence The difference between influencers and user-generated content Who the best influencers truly arePerspectives ft. Alicia Esposito, VP of Content, Retail TouchPoints
Alicia Esposito is the VP of Content at Retail Touchpoints and Host of the podcast, Retail Remix. In her words, she shares:
Repurposing content for maximum impact Struggles marketers face Why UGC resonates more with people than celebrity contentSubscribe for updates.
Perspectives ft. Aleksandra Kuzmanovic, Social Media Manager, World Health Organizations
Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.
EDITOR’S NOTE: Aleksandra Kuzmanovic is the Social Media Manager at the World Health Organization (WHO) – where they direct international health within the United Nations system and lead partners in global health responses across 193 countries.
In her words, she shares her experience managing social media for WHO, scaling content with limited resources, and her hopes for the future of marketing. Read the transcript here.
Perspectives ft. Neal Schaffer, Digital Marketing Consultant, Author, and Speaker
Neal Schaffer is a digital marketing consultant, author, and speaker. He teaches businesses around the world how to transform their sales and marketing – and helps them develop strategies across social media, marketing, influencer marketing, and more.
He also speaks Japanese and Mandarin, authored three books on social media, and hosts his own podcast where he presents his views on all things social and digital.
In his word, Neal shares a glimpse into his inspiring career, why brands should blend user-generated content into their strategies, and the importance of R&D and taking action.
Perspectives ft. Youri Hollier, Director of Digital and Social at Tim Hortons
Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.
EDITOR’S NOTE: Youri Hollier is the Director of Digital and Social at Tim Hortons. He manages a team of digital marketers and works to develop a brand with an emphasis on the digital media landscape. He lives and breathes social content, social listening, and community management.
In his words, he shares the importance of investing in social teams, how marketers struggle with the quantity of work they usually have, and why brands should leverage user- and employee-generated content.
Read the transcript here and subscribe for weekly marketing strategies and more conversations with top marketing leaders.
Perspectives ft. Luz Corona, Community Content Manager, AdWeek
Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.
EDITOR’S NOTE: At the time of this conversation, Luz Corona was the Community Content Manager at AdWeek and has since been promoted to Community Editor. She shares why user-generated content is valuable for brands, the importance of mindfulness and presence, and her advice for other marketers.
Read the transcript here and subscribe for weekly marketing strategies and more conversations with top marketing leaders.
Perspectives ft. Ricky Murray, Senior Marketing Manager, Zpryme
Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.
EDITOR'S NOTE: Ricky Murray is the Senior Director of Marketing for Zpryme, a media research and events company.
In his words, he shares why it's important for marketers to be users of each platform, what his favorite social media platform is (and why), and what the rise of video content means for the future of marketing.
Read the transcript here and subscribe for weekly marketing strategies and more conversations with top marketing leaders.
Perspectives ft. Shriya Dayal, Social Media Professional
Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe.
EDITOR’S NOTE: Shriya Dayal is a Social Media Professional with an extensive background working with big brands. She believes that the best marketing is values-driven and puts real people at the forefront.
In her words, she shares what it's really like working in social media marketing, what brands should do more of, why it's important to think big, and more.
Read the transcript here and subscribe for weekly marketing resources and strategies.
Perspectives ft. Ryan Peña, Paid Media and Social Media Supervisor, Be The Match
Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe.
EDITOR’S NOTE: At the time of this interview, Ryan Peña was the Paid Media and Social Media Supervisor (now National Marketing Manager) at Be The Match, a global leader in facilitating bone marrow and umbilical cord blood transplants to save lives. He believes that the best stories are those that people relate to before they relate to brands.
In his words, he shares:
Why user-generated content and storytelling are valuable for brands, How Be The Match pivoted amid the pandemic, and the importance of connecting with people you look up to.
Read the transcript here and subscribe for weekly marketing resources and strategies.
Perspectives ft. Claire Kennedy, Social Media Manager
Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe.
EDITOR’S NOTE: Claire Kennedy is a talented Social Media Marketing Manager, and a strong advocate of social selling, employee advocacy, and personal branding.
In her words, she shares:
The importance of employee advocacy Why empathy is key to better marketing How to find your brand voiceRead the transcript here and subscribe for weekly marketing resources and strategies.
Perspectives ft. Alyssa Rodriguez, Education Specialist, Oklahoma Aquarium
Perspectives is a series uncovering routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe.
EDITOR’S NOTE: Alyssa Rodriguez is the Education Specialist at the Oklahoma Aquarium. In her words, Alyssa shares her perspective on:
How she gained 1+ million views on a TikTok video The importance of becoming a user of each platform Creating engaging content (and learning from failure)Read the transcript and/or subscribe for weekly updates and strategies.