The Leanne Shelton Podcast
By Leanne Shelton
Introducing "The Leanne Shelton Podcast" - a podcast featuring both solo and guest episodes that's all about marketing, sales, copywriting, business growth, and mindset. Hosted by SEO copywriter, trainer, and speaker, Leanne Shelton, this podcast is your one-stop-shop for 'infotainment' in this space to help you smash your small business goals.
The Leanne Shelton Podcast May 14, 2023
Ep 8 - Dylan Vanas: Enhancing your personal brand to attract speaking opportunities
Have you always dreamt of speaking on a big stage and having your ideas be heard by a big audience?
In today's episode, we have the privilege of hosting the remarkable Dylan Vanas, a two-time 8-figure founder, business speaker, and expert in building influential relationships. With a track record of sharing stages with renowned business icons like Gary Vaynerchuk and Patrick Bet David, Dylan's insights are sure to captivate and empower you.
We delve into the importance of personal branding, exploring strategies to create a strong personal brand that resonates with your audience.
If you're ready to take your personal brand to new heights, attract speaking opportunities, and gain insights from a true powerhouse in the industry, this episode is a must-listen.
Show Notes:
https://writetimemarketing.com.au/dylan-vanas-enhancing-personal-brand-to-attract-speaking-opportunities/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Ep 7 - Blog Planning
Are you feeling overwhelmed by the thought of starting a business blog?
Or you’ve written one or two pieces before…6 months ago…and want to create a more consistent strategy?
I hear ya!
To make the most impact with your blog articles, you definitely need that consistency. You also need the quality. In other words, providing highly engaging and informative information that meets your target market’ needs.
In this solo episode, I've got some tips and tricks to help you create a killer business blog strategy. I promise you it’s not that hard!
Let's dive in!
Show Notes:
https://writetimemarketing.com.au/leanne-shelton-blog-planning
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Ep 6 - Jennifer Hill: How to amaze the f**k out of yourself
Want to transform your life in 15 weeks?
Well, Jennifer Hill has done it twice now—first time entering a bikini competition at 52 and the second time publishing her first book (with me as her editor). She has a great formula called the ATFOOY approach which ensures that you can achieve these amazing goals as well in a short span of time.
I worked with her recently as her Book Coach and Editor for 15 weeks. Now that the book is published, I was so excited to have her in the podcast to talk and introduce us to this concept that has changed her life.
“How to amaze the f**k out of yourself” is a self-help book packed with actionable tips to help you live the life you want. It features expert advice, ‘colorful’ stories, and simple-to-follow worksheets that will all help you reach your full potential.
You'll definitely learn a lot from this episode!
Show Notes:
https://writetimemarketing.com.au/jennifer-hill-how-to-amaze-the-fk-out-of-yourself/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Ep 5 - Content Marketing Mistakes
A first-time business owner won't probably think about all the marketing involved to attract, convert, and maintain clients---and understandably so.
Your excitement about the new venture can overpower any thought about the multitude of ways your product and/or services can be shared with the world.
The truth is – unless you’re an experienced marketer, it’s very easy to miss key practices when it comes to your content marketing strategy. And missing these things could mean missing opportunities and sales.
But it’s not your fault. You don’t know what you don’t know.
In today's episode repurposed from a blog, I’ll highlight some of the mistakes and missing pieces in many content marketing strategies.
Let's dive in!
Show Notes:
https://writetimemarketing.com.au/leanne-shelton-content-marketing-mistakes/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Ep 4 - Sarah Walton: The psychology of a sales page
Why are people scared of writing sales pages?
Is there really a psychology to these pages?
And if so, why should I care?
Isn't everyone different?
I dissect the sales page with Sarah Walton to understand more about the science behind it and how to put an effective one that converts leads into paying clients.
Sarah Walton is a business mentor who’s been featured on The Today Show, speaks at women’s conferences all over the world, and has helped hundreds of women start and grow businesses they LOVE.
I hope you enjoy the episode as much as I did!
Show Notes:
https://writetimemarketing.com.au/sarah-walton-the-psychology-of-a-sales-page/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Ep 3 - Benefits of the Pomodoro Technique
When things get tough or overwhelming, it’s very easy to just do nothing.
However, procrastination doesn’t move your business forward…
Rather than getting frustrated with yourself, I recommend trying out a productivity and time management ‘hack’ called ‘The Pomodoro Technique’. Also known as ‘The Pomodoro Method’.
You might have heard of it. Or maybe it’s a brand new concept for you.
Either way, I highly recommend trying The Pomodoro Technique to increase your productivity in just 25 minute blocks. I’ve personally benefited from this strategy and I think you will too. (In fact, this blog article was written during multiple Pomodoro sessions!)
Let’s take a deep dive into what’s involved and why you need to give it a crack!
Show Notes:
https://writetimemarketing.com.au/leanne-shelton-benefits-of-the-pomodoro-technique/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Ep 2 - ChatGPT: Friend or foe?
Let me just say this – I’m not rocking in the corner in a sweaty panic. I’m actually excited about it!
In fact, I’m going to use this tool to help me write my blogs.
But the keyword here is help.
While you might choose to ask this currently-free AI tool to handle your content marketing, like blogs, social media posts, e-newsletter content, and webinar and podcast scripts – you can’t simply accept whatever content ChatGPT spits out at you and then publish it without a second thought.
I’m sorry to say – it still requires human intervention. So, please don’t get lazy!
In today’s episode,I’ll highlight the ways that ChatGPT can be your friend (aka benefit your business) and possibly be your foe (aka ways it could bring you down).
Let’s jump into the episode.
Show Notes:
https://writetimemarketing.com.au/leanne-shelton-chatgpt-friend-or-foe/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Ep1 - Introducing The Leanne Shelton Podcast
After 150 episodes of 'Marketing and Me', I'm excited to announce that my podcast has gone through a re-brand!
Yes - I'm now owning my personal brand...although it's a tad scary.
It turns out that searching 'Marketing and Me' on podcast platforms - when the term 'marketing' is heavily utilised - makes it somewhat tricky to find. But if you look up my name....bingo!
Also - as advised by my mentor, Kate Toon, on my recent business retreat, it's time to step into my own power.
Still talking about marketing, business growth, and mindset. Still have a mix of solo and guest episodes.
Just a different name and jingle.
Enjoy!
Show Notes:
https://writetimemarketing.com.au/ep1-leanne-shelton-introducing-the-leanne-shelton-brand/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
https://calendly.com/leanneshelton/15-minute-free-chat
Ep 150 - Leanne Shelton: Using accountability to get stuff done
Are you struggling to get through the important tasks on your to-do list?
And I’m not talking about client work here.
I’m talking about the essential backend business stuff that you know you really *should* be doing to improve your cashflow and grow.
Are you constantly making excuses…and not taking any action?
Or perhaps you’re taking action - but choosing to do the quick and easy tasks, rather than the (slightly or much harder) ones that will drive your business forward?
Well, this is where accountability comes in.
As a business owner, being held accountable by another person or a group is often key to ensuring the right things happen.
It means you can’t get away with lying to yourself or pretending that a task never needed to be done in the first place.
Because someone else will remind you.
Reward you.
Or even punish you. (If you find that works better…. )
Or maybe you’ll just feel embarrassed if it doesn’t happen after announcing it to the world.
Whichever accountability methods you choose, I personally know it works very well. Especially as someone who has self-diagnosed Shiny Object Syndrome and regularly jumps from task to task.
Let's dive into this week's episode!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-using-accountability-to-get-stuff-done
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 149 - Carole Issa: How to use DISC profiling in marketing and sales
So I’m guessing you’re familiar with DISC profiling - or have taken other personality or psychometric tests in the past.
You probably did one in a past life as an employee, right?
But do you know how to optimise this tool yourself, now as a business owner, to improve your sales and marketing?
In today’s episode of Marketing and Me, I’m chatting with Carole Issa from Leadership Activators who is delving into this fascinating topic.
And she has made me see DISC profiling in a whole new light!
Let’s jump into the episode.
Show Notes:
www.writetimemarketing.com.au/carole-issa-how-to-use-disc-profiling-in-marketing-and-sales
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 148 - Leanne Shelton: Blogging in 2023
Wondering whether business blogging is still relevant in 2023?
The short answer is – YES!
Just the other day, a close business owner friend exclaimed “Blogging feels dated to me – like 2010s. Everyone is talking about social media content now. So blogging feels like old news…My brain thinks blogging is only relevant to those who have SEO requirements to meet.”
While I know her opinions are shared by many other business owners out there – it’s actually far from the truth.
Please remember this key bit of information:
One blog = a core piece of content that can be repurposed in many ways for your business.
In other words – blogs act as springboards for your content marketing strategy.
I’m pretty sure you’ve heard about content marketing? If not, it’s basically the organic strategy that builds your visibility in the online word. That involves consistently showing up and sharing valuable content to build that ‘know, like, and trust factor’.
And writing a monthly or fortnightly blog for your business gives you a fantastic starting point!
Let’s jump into the episode on why you need to blog in 2023.
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-blogging-in-2023
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 147 - Leanne Shelton: Word of the Year
Hello my dear listener - happy new year!
Do you choose a ‘word for the year?’ It’s something I’ve personally done for a few years now - rather than create a bunch of New Year’s resolutions that are already forgotten by Australia Day.
(That’s 26th January for my overseas listeners…)
The process of choosing a word helps you focus on the goals and actions you want to work on for the next year. It also helps you determine your priorities, like whether you will concentrate on family, personal growth, career, etc.
In today’s episode, I’ll talk through my chosen word for 2023 and words chosen by some fellow businesswomen I know.
If you haven’t already picked yours for the year, this episode will hopefully spark off some ideas!
Let’s get started!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-word-of-the-year
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 146 - Leanne Shelton: Things Take Time
If you’re like me, you’re probably keen to see results straightaway.
In both your business and personal life.
And then get frustrated when life has other plans.
But I’m here to remind us both that things take time.
Especially in business.
It’s all about planting those seeds and waiting for them to sprout. Rome wasn’t built in a day…there are no overnight successes…and all that.
Let’s jump into the episode to hear my musings on the subject!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-things-take-time
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 145 - Nerissa Bentley: AHPRA compliance - what health practitioners can and can't say in their advertising
Does your health and wellness business need to be compliant with APHRA?
If yes, you’re probably aware of all the advertising restrictions.
Or maybe you’re not!
In today’s episode of Marketing and Me, I’m chatting with fellow health copywriter, Nerissa Bentley, on this touchy subject.
She advises what you can and can’t do to safely promote your business - and avoid extensive fines.
Let’s jump into the episode!
Show Notes:
www.writetimemarketing.com.au/nerissa-bentley-AHPRA-compliance-what-health-practitioners-can-and-cant-say-in-their-advertising
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 144 - Leanne Shelton: 7 tips for launching a new website
How do you feel about your current website?
Do you cringe when you look at it - or hear that potential clients have checked it out?
Maybe you feel it’s a poor representation of you and your brand.
Or it’s simply butt ugly and looks extremely outdated.
You just know it sticks out for all the wrong reasons when compared with your competitors.
Well, I can totally relate!
But - I have just launched a new website! Which was months and months in the making - with many highs and lows. It involved a complete makeover.
Anyone who has seen me in recent months would have heard about this project and my keenness to get it off the ground.
I’ve experienced some frustrations along the way, which I want to help you avoid from today’s episode. Even though it’s easy to blame others, ultimately I need to own those frustrations and acknowledge everything comes down to me.
So I’ve got 7 tips for launching a new website to share with you.
For regular listeners, you probably noticed that I went a bit AWOL with the Marketing & Me podcast over the last month or so. Well, it was predominantly due to my ‘work-on-business-time’ being consumed by the new project - as well as wanting to avoid the creation of extra show notes pages for the web developers. They already have 143 pages to deal with…haha.
And I also admit to losing momentum with the show a bit!
But I’m back on board and keen to re-ignite the podcast by talking about my experiences around the new website - and my tips for ensuring a smooth process if you’re about to - or have plans to - revamp yours. Or set up your first website for the first time!
Let’s jump into the episode.
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-7-tips-for-launching-a-new-website
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 143 - Leanne Shelton: 3 things NOT to do in your podcast
I’m mostly a happy, positive person. But every now and again, I get somewhat agitated.
Yes, it’s mostly around my kids….But more recently it was about a podcast I’ve been listening to for quite a while.
Now I love listening to podcasts - and when I find a good one, I binge on it. And unfortunately, I was recently annoyed by one particular episode of this show….which inspired me to record an episode on podcast no-nos - for anyone out there who has their own podcast or thinking of starting one up.
Let’s jump in!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-3-things-not-to-do-in-your-podcast
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 142 - Katinka Kernutt: How to Make Your Brand Photography Work For You
The emergence of digital platforms has changed marketing forever. Companies today must create a personal website and grow a social media audience to be a competitive force in the market.
Enter Katinka Kernutt, a personal brand photographer and graphic designer, who can elevate your personal brand while staying true to the essence of your business.
As a fellow marketing nerd, I had the pleasure of chatting with her about being authentic and maintaining consistency to build a strong personal brand online with photography.
Let’s dive in!
Show Notes:
www.writetimemarketing.com.au/katinka-kernutt-how-to-make-your-brand-photography-work-for-you/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 141 - Elizabeth Elenor: How to be a Superconscious Genius
Have you been feeling stuck in a rut…for years?
You might be sick of constantly trying to “fix yourself” - and failing miserably.
When your personal and professional lives seem disconnected from each other - and they have been for a long time - it’s normal to find yourself wondering, "When will I finally get to live the life I want - a life I love?”
When I met Elizabeth Elenor earlier in the year we instantly hit it off - as we’re both passionate about taking control of our lives and living it on our own terms.
In today’s episode of Marketing and Me, Elizabeth, an energetic healer and mentor will touch on finding your inner intuitive genius to achieve limitless success in your career and personal life.
We could have easily talked for hours on end.
Go give it a listen.
Show Notes: www.writetimemarketing.com.au/elizabeth-elenor-how-to-be-a-superconscious-genius/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 140 - Leanne Shelton:'Magic' Marketing Techniques
Hello there!
Today I wanted to share with you some ‘magic’ marketing techniques.
That is - some strategies that are personally paying off in my business - and I know you could benefit from as well.
There’s no actual ‘magic’ involved though. It’s simply thanks to consistently showing up - both online and face to face.
Intrigued? Keep listening to find out more…
Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-magic-marketing-techniques/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 139 - Leanne Shelton: Change is in the air
Right now, I feel everyone is going through a period of change.
Maybe it’s due to the new financial year starting here in Australia.
Or maybe it’s because that C word is starting to fade into the background.
Well, whatever the reason - I’m going through it as well.
Including this podcast.
Keep listening to find out more…
Show Notes: www.writetimemarketing.com.au/Leanne-Shelton-change-is-in-the-air/
BOOK A FREE 15 MIN CHAT WITH LEANNE:
calendly.com/leanneshelton/15-minute-free-chat]
Ep 138 - Bianca Anderson: The basics and benefits of Hypnosis
Have you ever been hypnotised before?
And no, I don’t mean onstage….
Clinical hypnotherapy isn’t about clucking like a chicken - or doing something embarrassing in front of others.
This type of therapy is actually done in private and can be used to help you gain control over bad habits - like smoking or emotional eating - or cope better with anxiety or pain.
Today I’m chatting with Bianca Anderson from Harmony through Hypnotherapy about the basics and benefits of hypnosis.
I’ve personally experienced it once before and keen to give it another go after conducting this interview!
Let’s get started.
Show Notes: https://writetimemarketing.com.au/bianca-anderson-the-basics-and-benefits-of-hypnosis/
BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Ep 137 - Lucy Owens: Personal styling secrets for next level success
Fashion isn’t at the top of everyone’s priority list.
But as a business owner, whether you like it or not, your reputation is often tied in with your personal styling.
Because what you’re wearing sends a message - and you want to ensure it’s the right message!
For anyone who knows me, you’d be familiar with my strong aqua, turquoise, and teal brand colours. And I always ensure I’m wearing at least *something* from that colour palette whenever I’m out and about.
And these days I opt for slightly more pricey pieces that make me feel like a million dollars - rather than cheap stuff that makes me feel pretty average.
Do you dress to impress?
In today’s episode of Marketing and Me, Lucy Owens is sharing some personal styling secrets for next level success.
Without further ado, let’s jump into the episode and see what she has to say!
Show Notes: https://www.writetimemarketing.com.au/lucy-owens-personal-styling-secrets-for-next-level-success/
BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Ep 136 - Adam Arnold: 7 critical factors you need to know before hiring someone to run advertising campaigns
Advertising is a vital part of growing a business - but I know many of you are hesitant to invest in paid ads across social media platforms like Google and Facebook.
It’s scary, right?
But you never know what type of traction you could gain from these ads or the potential impact they could have on your business.
Today I’m chatting with a friend of mine, Dr. Adam Arnold from Web Profit Maximiser.
He’s here to discuss the impact of advertising and all the critical things you need to consider before hiring someone to run an ad campaign for you and how to avoid possibly overloading your business!
Let’s get started!
Show Notes: https://writetimemarketing.com.au/adam-arnold-7-critical-factors-you-need-to-know-before-hiring-someone-to-run-advertising-campaigns/
BOOK A FREE 15 MIN CHAT WITH LEANNEhttps://calendly.com/leanneshelton/15-minute-free-chat
Ep 135 - Leanne Shelton: Powerful ways to step up your marketing efforts in your local community
I presented the following information at a workshop earlier in the year on behalf of SWR FM - and then again at an online session. And received great feedback, so I thought I'd now share it with you.
Personally, I've built up a strong awareness and following in the Hills District after showing up time and time again for a few years now.
I'm consistent in my online presence on platforms like LinkedIn, Facebook, and Instagram.
I attend and run several local networking events to connect with fellow business owners every month.
And I continue to show up via media channels like podcasts, local radio, newspapers, and magazines.
As a result of my efforts, I'm often told that it seems like I'm 'everywhere'.
As a copywriter and content marketing trainer who aims to produce this sense of omnipresence for my clients - this is great feedback! It shows I also walk the talk!
Let's dive into the episode - where I'll go into more detail!
Show Notes: www.writetimemarketing.com.au/leanne-shelton-powerful-ways-to-step-up-your-marketing-efforts-in-your-local-community/
BOOK A FREE 15 MIN CHAT WITH LEANNE
calendly.com/leanneshelton/15-minute-free-chat
Ep 134 - Louise Duggan: The ups and downs of an e-commerce business
Yes, I know I can't see your raised hands...because, Leanne, this is a podcast - duh.
But I know you're out there.
Because many of us are making money in the digital world right now...Because it's totally the place to be.
So for all those e-commercers - this episode is for you!
I'm chatting with Louise Duggan, founder of the successful DIY cake business, Cake 2 the Rescue, and she has some fantastic secrets to share - as well as some insights about her past challenges and wins.
I thoroughly enjoyed our interview and I'm super keen to buy my own cake kit for my birthday later this month....So keep an eye on my socials for photos!
Anyway, let's dive into the episode.
Show Notes: www.writetimemarketing.com.au/louise-duggan-the-ups-and-downs-of-an-ecommerce-business/
BOOK A FREE 15 MIN CHAT WITH LEANNE
calendly.com/leanneshelton/15-minute-free-chat
Ep 133 - Aldwyn Altuney: How to gain over $1M worth of free positive publicity
This is where Public Relations - or PR - comes in.
It's actually free to get - but you gotta know how to make it work for you.
Everyone has a positive story, advice, and insightful opinions inside them.
It's just a matter of uncovering and reaching out to the best channels so you can share your message with thousands of people.
Today, I'm chatting with Aldwyn Altuney who is all about raising the positive vibration of the world - by getting as many good news stories out there as possible! Together, we can override all the negativity drowning us on a daily basis via the media.
Aldwyn's energy is infectious and I know you're going to love this episode.
Let's dive in!
Show Notes: www.writetimemarketing.com.au/aldywn-altuney-how-to-gain-over-1m-worth-of-free-positive-publicity/
BOOK A FREE 15 MIN CHAT WITH LEANNE
calendly.com/leanneshelton/15-minute-free-chat
Ep 132 - Joanne Brooker: The financial info they don't tell you when starting/growing a business
Well, that should be at least one of your driving forces!
But there are often many little financial things that you don't know you need to know.
Like when you should register for GST and what type of resources and grants are out there to support you.
And the difference between a bookkeeper, BAS agent, and tax accountant.
Today, I'm chatting with Joanne Brooker from Pengwen Bookkeeping about some of this key financial information. And I promise it's all explained in a very easy-to-understand way!
Let's jump into the episode.
Show Notes: www.writetimemarketing.com.au/joanne-brooker-the-financial-info-they-dont-tell-you-when-starting-growing-a-business/
BOOK A FREE 15 MIN CHAT WITH LEANNE
calendly.com/leanneshelton/15-minute-free-chat
Ep131 - Brendan Lee: Investing into the right marketing channels
Do you have a clear strategy in place - or just throwing money around and hoping something sticks?
Today, I'm chatting with Brendan Lee about managing your marketing budget - which includes both planning and playing with where you put your money.
Because you don't always know what's going to work unless you try something out - and commit to it!
We also cover typical marketing mistakes and tips for taking your business to the next level - that don't require a business loan.
Let's get started!
Show Notes: www.writetimemarketing.com.au/brendan-lee-investing-into-the-right-marketing-channels/
BOOK A FREE 15 MIN CHAT WITH LEANNE
calendly.com/leanneshelton/15-minute-free-chat
Ep 130 - Jackson Millan: 'The Million Dollar Mindset'
And you feel guilty if you charge your clients too much for something you love.
Am I right?
The thing is, this money mindset isn't serving you.
Wouldn't it be better to move from a place of scarcity to one of abundance instead?
You'd be in a place where you yourself aren't struggling and can serve those around you so much more - like by making donations and comfortably offering free support to those really in need.
In this episode, I had the honour of interviewing wealth mentor, Jackson Millan, about cash flow and ways you can develop a million dollar mindset. As he put it - he's all about helping you 'turn the lights on financially - so you stop fumbling around in the dark.'
I learnt a lot from Jackon in this episode - and I'm sure you will too!
So grab your pen and notebooks. Let's jump in.
Show Notes: www.writetimemarketing.com.au/jackson-millan-the-million-dollar-mindset/
BOOK A FREE 15 MIN CHAT WITH LEANNE
calendly.com/leanneshelton/15-minute-free-chat
Ep 129 - Sherri Dumbrell: How to protect your money...from yourself!
This month on the Marketing and Me podcast, we're talking about money. I figured it was the perfect topic to cover as we come up to the end of the financial year. Anyway, many of us have a love/hate relationship with money. We love it when we have it - and hate it when we don't have enough of it. What are your spending habits like? Do you get excited when you've had a big business month and splurge on something extravagant - but then, one month later, you realise that money would have come in handy when an unexpected expense comes up? In today's episode, I'm chatting with Sherri Dumbrell about money habits and how we can protect our money from ourselves. And she doesn't believe in budgets. She prefers 'spending plans'. Doesn't that sound more fun?! Well, that's enough from me. Let's get started! Show Notes: https://writetimemarketing.com.au/sherri-dumbrell-how-to-protect-your-moneyfrom-yourself/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat
Ep 128 - Garry Belinfante: Creativity and Positivity throughout cancer
For me personally, I've had grandparents go through it - as well as my father, Garry Belinfante.
Dad was my inspiration behind my recent experiences with the Stars of Western Sydney fundraising dance performance. And you can check out the show notes for a link to our very entertaining dance together when I hit the $3000 fundraising milestone!
Anyway, I've really admired how positive Dad has remained over the past 5 years - and that he's reconnected with his love of painting.
It's something that was ironically lost during his many years as a visual arts teacher!
So today I'm bringing my Dad onto the show to wrap up this month's theme of 'Empowering Stories'.
While we don't delve into Dad's cancer journey during the interview, I've also included a link in the show notes to the video of him recently sharing his story.
So yes, there's lots to check out in the show notes today!
But for now, let's dance our way into the episode.
Show Notes: www.writetimemarketing.com.au/garry-belinfante-creativity-and-positivity-throughout-cancer/
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Ep 127: Zoe Simmons - Managing a chronic illness while growing a business
So I really feel for people like Zoe Simmons - who is growing a memorable career as a freelance journalist, copywriter, and disability advocate while dealing with chronic pain on a daily basis.
However, Zoe doesn't ask for sympathy.
As I admitted during our interview, I feel massive imposter syndrome when reading out her bio.
Because she has achieved such amazing things - at such a young age - despite her ailments.
And she's now on a mission to educate the world about society's gaps when it comes to managing a disability on a daily basis.
I absolutely loved our chat in today's episode and I'm sure you will too.
Let's wheel ourselves in!
Show Notes: www.writetimemarketing.com.au/zoe-simmons-managing-a-chronic-illness-while-growing-a-business/
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EP 126 - Claire Besley: How to heal yourself
For today's episode, you'll hear my interview with Claire Besley from Self-Directed Healing on the topic 'How to heal yourself'.
During our conversation, which I recorded about a month ago, I became so fascinated by the whole concept of self-directed healing that I was keen to book a session myself.
And then record a follow-up episode with my experiences.
But after the session, I decided to talk about my experiences in this episode's intro instead - and read out what I journalled.
I literally recorded the intro 30 mins after the session, meaning I was nice and raw for the recording.
So it meant showing my true vulnerability.
I hope you enjoy this episode and consider doing this type of therapy if you've been bottling up your emotions - like I've been doing my whole life!
Show Notes: www.writetimemarketing.com.au/claire-besley-how-to-heal-yourself/
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Ep 125 - Derek Rogers: Moving through burnout
I've recently experienced a period of burn out.
And if I'm even more honest with myself, I still fall into stages of burn out here and there.
But I'm determined to work my way through it.
Today, I'm chatting with Derek Rogers from Thrive Movement Australia who totally gets what I've been experiencing.
Because he's been there himself. And he's determined to build a thriving network to provide others the support they need to get through this thing called life.
In this episode, we both share our vulnerabilities as Derek shares his experiences, passions, and why.
If you've been feeling a little lost lately, or know someone who has, I'm sure you'll relate to this episode.
Let's get the ball rolling!
Show Notes: www.writetimemarketing.com.au/derek-rogers-moving-through-burnout/
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Ep 124 - Nick Bendel: 500 Lunches
Ep 123 - Debbie Hatumale-Uy: Build a community first, and the sales will come
But what if you took a step back - and focused on building a strong online community first?
And build up a strong following who are keen to hear what you have to say?
I talk about building the know, like, and trust factor a lot on this podcast.
But the truth is - I talk about it because it actually works.
Today's guest is Debbie Hatumale-Uy, who is a living, breathing example of someone who "accidentally' found success by simply being herself online.
In this episode, she shares a few tips and gives us a look behind the scenes to see how the development of an online community has helped her and her crafting business 'Only The Sweet Stuff'.
Let's dive into the episode!
Show Notes: www.writetimemarketing.com.au/debbie-hatumale-uy-build-a-community-first-and-the-sales-will-come/
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Ep 122 - Leanne Shelton: Do flyer mail outs and printed ads still work?
Or have you been putting ads in the paper for months or even years?
But do you know if these methods are actually increasing engagement with your business - in a world heavily dominated by the digital space?
Well, today I'm going through some statistics with you and discussing whether or not flyers and printed ads would be useful for you in this day and age.
But first of all, I want to give a big shout out to my work experience student, Grace, for her amazing efforts to put all this data - and a large portion of this episode - together.
Thanks Grace! As I said, you're welcome to come back and work for me anytime.
Okay, without further ado - let's jump into the episode!
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-do-flyer-mail-outs-and-printed-ads-still-work/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep 121 - Petru Iacob: Making digital ads work better
For example, Facebook asks you for 25 keywords.
But which keywords do you choose?
Where do you even start?
Today, I'm chatting with Petru Iacob - who established the platform Audiencer.io to help you through this exact issue.
They compile data that offers you a full list of audience interests - allowing you to hand select the best options for your marketing campaign.
To accompany this episode, Petru has kindly offered to provide a demo in the Marketing and Me Community Facebook group. Check out the show notes at marketingandme.com.au for a link.
But for now, let's dive into the episode!
Show Notes:
www.writetimemarketing.com.au/petru-iacob-making-digital-ads-work-better/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep 120 - Mia Bowyer: The magical social media ads strategy to grow leads like crazy
Personally, the whole thing completely overwhelms me.
Like - is it better to feature videos or images?
And what type of offers should I promote to ensure the greatest return on investment (ROI)?
And what's a reasonable amount to spend on social media advertising per month?
All of these questions and more are answered in today's episode of Marketing and Me.
I'm chatting with Mia Bowyer from One Earth Marketing, who is a pro when it comes to all this stuff. And it involves a very cool and in-depth strategy.
So grab your pen and paper - and let's get started!
Show Notes:
www.writetimemarketing.com.au/mia-bowyer-the-magical-social-media-ads-strategy-to-grow-leads-like-crazy/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep 119 - Lynette Sykes: Cupping massage therapy for pain relief, cellulite removal, and facials
We don't usually expect the treatment to provide both pain and stress relief.
Well, Bellabacci Cupping Massage CAN do both - in addition to treating cellulite, wrinkles, and adult acne.
In today's episode of Marketing and Me, I'm chatting with Lynette Sykes from Aromae Massage who does amazing cupping massages via aromatherapy oils.
I've personally had a body massage with Lynette in the past - and following our interview I quickly booked an appointment for a cupping facial.
If you're unfamiliar with this form of massage, get ready for a full overview. Let's get started!
Show Notes:
www.writetimemarketing.com.au/lynette-sykes-cupping-massage-therapy-for-pain-relief-cellulite-removal-and-facials/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep 118 - Fiona Kane: Healing yourself via nutrition
But there seems to be so many rules for what we should and shouldn't be eating. And the type of diet we should be on.
Today, I'm chatting with Fiona Kane from Informed Health about healing yourself via nutrition.
Right now, you could be suffering from a condition that could be healed - or at least dramatically improved - by upgrading your diet.
And Fiona has some great tips to get your body back on track.
This episode of Marketing and Me is part of 'Improving your physical health month'. If you love this one, make sure you check out the last couple of episodes with Katrina and Alice after tuning in today.
Let's get started!
Show Notes:
www.writetimemarketing.com.au/fiona-kane-healing-yourself-via-nutrition/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep 117 - Alice Bullivant: A Kinesiologist's approach to optimal health
Do you have any physical ailments that can't be explained or treated by medical professionals? Or have you tried ALL the things, but still don't feel 100% and can't pinpoint why? Then maybe you need a kinesiologist in your life - like today's guest, Alice Bullivant from Kinesialice. As someone who calls herself 'a Witch Doctor', Alice helps her clients tune into the messages their body is telling them. Then provides natural solutions to help them reach their optimal health. I'm personally fascinated by how it all works - and I'm sure you're going to find this episode an interesting one. Let's dive in! Show Notes: https://writetimemarketing.com.au/alice-bullivant-a-kinesiologists-approach-to-optimal-health/ BOOK A FREE 15 MIN CHAT WITH LEANNE https://calendly.com/leanneshelton/15-minute-free-chat
BONUS EPISODE: Why I'm dancing to beat cancer
Along with hosts, Jim Taggart and Darryn Capes-David, I discussed my love of dance and how I ended up as a 'Star' raising funds for Stars of Western Sydney.
You can help contribute towards my fundraising efforts here - bit.ly/starsleanne
Ep 116 - Katrina Boyle: Forming healthy habits with real food
Ep 115 - Justin Vallario: Adding video marketing to the mix
But have you ever experimented with the sci-fi world of drone cameras before?
Today's podcast guest, Justin Vallerio, loves using this type of technology to capture unique perspectives and cinematic stories.
So if you're new to the drone world - or haven't used much video to promote your business - then you're going to be interested to hear what Justin has to say!
It's an awesome topic to wrap up this month's theme of 'Outside the Box Marketing'.
Let's glide into the episode!
Show Notes:
www.writetimemarketing.com.au/justin-vallario-adding-video-marketing-to-the-mix/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep 114: Tamara Reeves - Customised coffee pod creations
Or, more importantly, do your clients enjoy a nice hot brew of beans?
What if I told you there was a way to combine coffee with an awesome marketing and brand awareness strategy?
If you're even slightly intrigued, then I know you'll love listening to Tamara Reeves from Love Beans in today's episode.
Tamara creates these very cute and customised coffee pod creations that are making an impact on everyone who stumbles across them. Myself included!
Without further ado, let's jump into the episode to find out more.
Show Notes:
www.writetimemarketing.com.au/tamara-reeves-customised-coffee-pod-creations/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep 113 - Gabrielle Shelton: A shared love of writing
I'm interviewing a child. My child. My 8 year old daughter, Gabrielle!
Yes, after months and months of her begging to be interviewed - I said 'yes'.
With us sharing a love for writing, I figured it would be a lovely topic for conversation. And without actually planning it, (I swear!) the release date and episode number are perfect.
This episode is coming out on Valentine's Day - 9 years to the day that I found out I was pregnant with Gabi.
AND it's episode 113 - and she was born in 2013!
So it was obviously meant to be.
Here's a fun episode to listen to with your kids or on your own.
I hope it makes you smile and brightens up your day.
Because this interview definitely brightened up our day. We had one very happy kid and mummy here!
Let's jump in.
Show Notes:
www.writetimemarketing.com.au/gabrielle-shelton-a-shared-love-of-writing/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep 112 - Roy Kowarski: Focusing on outcomes first
But how do you create those strong relationships?
And make money in the process?
Today, I'm chatting with Roy Kowarski from Out There Branding, who believes it all comes down to listening.
It's about being curious and asking lots of questions - and actually listening to what they actually want.
Because then you can match them up with solutions that will have them walking away with an extremely positive experience. And turn them into your raving fans.
I know you're going to love this episode, which kicks off the month's theme of 'Outside the box Marketing'. Let's dive in!
Show Notes:
www.writetimemarketing.com.au/roy-kowarski-focusing-on-outcomes-first/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep 111 - Brett Murray: Making bullying history
Maybe it was at school.
Maybe it was in a previous workplace.
Maybe it was in a relationship.
Or maybe bullying or abuse isn't in the past for you.
Maybe you're experiencing or witnessing it right now.
Today, I'm chatting with Brett Murray - founder of the Safe Heart Foundation. He's made it his life's mission to educate children, teenagers, and adults around ways to prevent bullying and abuse - now and in the future.
We're taking a deep dive into Brett's past experiences with bullying and the paths that led him to where he is today - and it's been a beautiful journey.
But before we get started, I just want to say - if you or someone close to you is experiencing bullying or abuse and you don't know what to do, please call Lifeline on 13 11 14.
You don't need to handle this on your own.
On a lighter note, I know you'll enjoy Brett's infectious energy and enthusiasm during our interview. He shows it's definitely possible to turn any life around.
Let's get started.
Show Notes:
www.writetimemarketing.com.au/brett-murray-making-bullying-history/
BOOK A FREE 15 MIN CHAT WITH LEANNE
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Ep110 - Leanne Shelton: Setting yourself up for an awesome year (includes meditation)
How are you feeling about the year ahead?
Have you set yourself some Big Hairy Audacious Goals?
Or are planning to just go with the flow this year, following two years of uncertainty and ups and downs?
In today's episode, I wanted to do something a bit different.
A couple of weeks ago, I ran a goal setting and vision board workshop - which involved a 5 minute meditation that I personally wrote.
As a side note, I absolutely loved writing it - and think I need to write some more!
But anyway, I thought I'd share that meditation with you today. It will get you thinking about 2022 as though it's already happened.
Because your brain can't distinguish the difference between what's imaginary and hasn't happened versus what has actually taken place.
By visualising and feeling the future, you can actually 'trick' yourself into believing that it's already happened. And, like magic, it increases the possibility of it taking place in real life.
You just need to feel it and really believe it.
After the meditation, I'll talk you through how to make the most of your visualisations to make 2022 your best year ever!
I hope you enjoy this episode - and share it with fellow business owners who could benefit.
Let's get started.
Show Notes:
www.writetimemarketing.com.au/leanne-shelton-setting-yourself-up-for-an-awesome-year/
BOOK A FREE 15 MIN CHAT WITH LEANNE
calendly.com/leanneshelton/15-minute-free-chat