The Power of 3

In this episode Benji sits down with serial entrepreneur, Stephen Bradeen. 

A lot of heat. 

In this episode Benji explains what a CRM is and how you can maximise it for your business. 

Epic episode.

Google, Microsoft and FB to name a few.

Kyber Courses is an online video course designed to change the marketing and business world. 

Leave any comments down below. 

One,

Benji. 🦍 

If you have ever wondered how to decalcify your body ... most importantly your pineal gland ... you DON'T wanna miss this episode. 

Benji sits down with Bev to discuss contemporary holistic healing practices. 

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Benji. 🦍 

Let me ask you this ... 

Are you a player, or are you being played? 

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Benji. 🦍 

In this episode, Benji discusses exactly how to overcome a lack of clarity and confidence when it comes to growing and scaling your business online. 

In this episode, Benji talks about how you can develop an almost sixth sense for determining whether or not your products / services are something that the market WANTS & NEEDS. 

In this episode, Benji discusses exactly how you can start making sales for your business within 21 days.

In this episode, Benji discusses the ONLY thing needed for a health coaching business to prosper in the 21st century. 

In this episode, Benji discusses the three most important aspects to being able to brand yourself, your business, and your brand online.

Everyone is selling their product & service ... NO ONE is selling themselves. 

See you at the top.

One,

Benji. 🦍 

In this episode Benji shares the three most important aspects to growing & scaling your business online. 

If you are struggling to reach a broader audience, find the right customers for your business and most importantly turn them into raving buyers; then this episode is for you.   

If you are wondering how to get predictable, high value leads for your business online; then this episode is for you.   

Learn attraction marketing and the whole thing starts to churn.

In this episode Benji shares the three most important question every holistic business owner need to know in order to be successful in the online era. 

1. finding a topic you are interested in

2. knowing your audience and why they need - then making a unique promise to them within a timeframe

3. selling it

Rapid fire episode. 

If you know what its like being a restless person then being locked up means more restlessness. 

Nicole got laid off from her job at the start of the pandemic and then came up with the brilliant idea of starting 'The Donut Shak.'

Getting started is half the problem, taking the risk and running with it is where most get stuck .. not Nicole. 

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The hardest part about starting a service business is getting your first client. Once you do, the snowball starts moving .. you just CAN'T let it melt. 

In order for that to happen, we must understand the marketing equation: Organic Traffic + Paid Traffic = Owned Traffic .. AKA the Traffic Pyramid. 

As a health coach it can be hard to get your audience's attention online, which is why the majority of our messages are created through video.

Video content and video marketing is the hottest wave right now. Take advantage of it and use it to funnel people into your eco-system. Collect their data and then use that to scale through hyper-targeting groups and audiences. 

Social media and the internet is a beast. 

So many people use tactics with very little strategy. 

If you wanna build a successful health coaching business (any business tbh), you must have an exit strategy. 

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1.37 pm is a brand owned by Gary Vaynerchuk that aims to cover a wide variety of up to date political, economical, and entertainment news / events without bias. 

The main stream media can and does exploit the public with manipulative data and twisted word play. 

Podcasts and brands like this aim to eliminate doubt and confusion to help people; and to ultimately help them fulfil their destiny. 

This is the new generation of information consumption. 

Individual video and audio channels. 

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Twitter has HUGE upside when played right. It's probably the loudest platform. 

The only question we need to be answering when it comes to successful marketing campaigns is 

"How can do we market something to see predictable profits?"

Profits can be through a plethora of mediums. 

The Traffic Pyramid is always the goal. 

Organic Traffic + Paid Traffic = Owned Traffic. 

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In this episode Benji discusses how to master the art of ad creation.

Realistically we need to answer four questions:

1. What is it?
2. Why do I need it now?
3. What makes it different from other things?
4. Who else thinks it's good?

This gives us the best chance at achieving the everlasting effect, and going viral. 

Word of mouth is how business spreads. 

When we mix the spread of word of mouth online with offline, we have endless capabilities to scale our business. 

Social media and behavioural based analytics, combined with the right copy and keywords is what launches business into the stratosphere. 

The everlasting effect is what gets us to the top, and what keeps us at the top. 

The formula for this is: passion + desire (want/need).

SEO. Search Engine Optimisation. 

Understanding how we can increase our chances of showing up in Google's (and every other search engine's) first page.

SEO is rather complicated, yet everything falls under the umbrella of omnipresence. 

We want to send as many social signals, through as many mediums online, as frequently as we possibly can to Google.

The higher the quality and quantity (relevance is everything) of social signals, the higher our chances of being recognised. 

Google's whole philosophy is based around someone searching for something, and someone finding the answer to that something.

We want to make it as simple for Google, and our users, as possible. 

From producers to consumers, TikTok has changed the way we use social media and our time online. 

TikTok has made both producing video content, and consuming video content ridiculously simple. 

It's made getting paid to create insanely simple as well with the TikTok creator fund only requiring 10,000 followers (plus some other straight forward requirements) to start making money from the app. 

The simple video idea has also been taken by Instagram and turned into Reels. This is the new explore page on IG. It's also been given the centre button, replacing the old post one ... it's almost as if Instagram is begging us to spend time scrolling the reels page. When these can be promoted Instagram will hit a major cross road in where it wants to take the platform. 

The scary thing for us is that Mark Zukerberg owns FB and IG which dominates social media .. the data they have is honestly priceless. Mixed with the fact that Google (who own Youtube) predict that by the end of this year (2021), 80% of ALL content consumed online will be through video. 

With human beings attention span dropping below that of a fucking goldfish ... I do not doubt that for a second. 

Most people hate reading .. is why we MUST show, not tell. 

Video has unlimited potential to express unlimited messages. 

Get creative. 

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In this episode Benji sits down with Peter Parkkerr, CEO of Digital Billionaires.

They discuss music, health, business and realistically Peter’s insane journey, both personally with his health, and professionally with his music and business career.

Performance is everything in life. If we don’t perform at the highest level every day, how can we expect the highest levels to be reached?

Performance is directly correlated to health and Peter is a living, breathing, walking example of that.

More can be found down below.

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In this episode Benji sits down with Katrina Anastasia to discuss her debut single, ‘Soba’.

In such a chaotic period of time, being able to reflect on ourselves, our past, and our lives is truly what gives us the ability to strive.

Being grateful and appreciating the cards we’re dealt.

When we take a step back and begin to realise how powerful our thoughts are, primarily on our own lives, that’s when stress and anxiety and depression fade and we start to evolve, we transcend our mindset, our physically body and most importantly we transcend our soul.

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In this episode Benji discusses how and why all-in-one softwares, such as Housecall Pro or Service Titan or Stripe, can be used to drastically scale any business model. 

At the end of the day, 'the only rust free product / service is customer value.'

The more frictionless our interactions with employees and customers, the more enjoyable experience it is for everyone. 

The better we make the experience for the customer, the more likely they are to remember us and ultimately the more likely they are to voluntarily  refer us business. 

It all comes down to how we make the customer feel. 

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In this episode Benji discusses the quickest way to disappoint someone. 

Lying to them. 

Overcoming any health difficulties can be one of the toughest challenges life throws at us.

Nolan has been through the ringer when it comes to nutrition and diet; in this episode we analyse the important it is to be self sufficient, especially within your health.

The moment we rely on anyone or anything else, is the moment we give away our freedom.

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I ain't got much got to say tbh the podcast says it all.

Love and keep it simple though. 

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The only six things needed to succeed in 2021 for residential contractors, and anyone looking to market a residential contracting business.

1. Find the right ponds to fish and set up professional omnipresence.

2. Clear the runway. 

3. Use contemporary social media strategies. 

4. Optimise Google ads.

5. Optimise Facebook ads.

6. Understand copywriting and cognitive biases.

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Another episode of the Power of Three with Benji Copeland.

This episode is a short monologue yet holds an extremely powerful story about a man and his lil doggo. 

Showcases the feeling of importance rather well, an shows us how good communication is the foundation to success.

Poor communication = poor results. 

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2020 was supposed to be the year. The year we came together. 

2021, and the decade ahead, holds tremendous potential. For those looking to strive, both in business and personally, we need to understand how to use 2020 as a learning curve.

Crisis creates opportunity. 

If we can push through the pain and misery and suffering we face in life, we can recognise that we have access to anything and anyone, and can begin to break barriers and ultimately shatter beliefs to create new ones.

We start to understand that we need to see both sides of the coin to make a fair judgement, and experiencing pain and suffering oftens opens up new perspectives that help us in the long run.

Join the 🦍 fam. 👇 

What are limiting beliefs? 

In layman’s terms, it’s barriers that prison our mind.

They keep our thoughts and ideas, most importantly our actions, in a box.

If we want to shatter barriers and fulfil our potential, we need to keep pushing our limits, ourselves, the people around us to act outside the box. We need to be playing in vast spaces of freedom. It’s so important we let our mind nourish our body, sooner rather than later, our soul will follow in suit. A rich, devine soul ready to prosper.

The magic doesn’t happen when we think outside the box, the magic happens when we act outside the box.

One,

Benji (tag me in your IG stories if you liked sum ❤️👇) 

;) Merry XMAS 

This year has been a year thats shown us the two sides of the coin. 

Everything happens for a reason in this world and seeking the right people and the right information is what makes everything count. 

In this episode, Ben and I explore ideas surrounding Gobleki Tepe heavily and bring to light how important understanding our energy and the energy we expose ourselves too really is. 

If you find anything cool or interesting tag us in your IG stories. 

You can't become happy, you can only be happy. 

Josh has been able to leverage Facebook for his business and use it as a launch pad to success.

We go into the most important parts of his journey and what propelled him through his breakthrough moments. 

Being able to seize the moment and seize the opportunity. Seize what is yours and understand that fear is the only thing holding you back.  

Decisions, decisions.

We all have those moments in our lives, those moments where something big happens.

Some major event occurs that rocks our world and adjusts how we see everything; view other people, ourselves, our family, friends and most importantly the future that's ahead. 

Being in those times personally has been some of the hardest, yet most fulfilling moments of my life. Keithan experienced something very similar last year (2019) and he shares with us his journey into pursuing his fitness career. 

Creating an environment and relationship with yourself that spawns trust, it creates a connection so deep that nothing can or will interrupt the flow, your flow, the flow that brings joy and peace and love. 

Blocking outside noise is extremely difficult, it requires true discipline however when mastered it brings with it dominance, power, an apex mentality, and enhances the flow of everything. 

The strongest people are the ones that can be alone and never have a fear of missing out. 

Take flight off your runway, not someone else's.

One.

Benji.