The Pursuit of Badasserie: The Podcast

Episode 21: Marketing to Sell with Jobe Neal What is the difference between sales and marketing? If you’re not quite sure, then this is the podcast episode for you! Today’s guest is Jobe Neal, a Marketing Strategist and Consultant who runs his own marketing consultancy and agency. He has run and operated multiple 5 figures per month e-commerce businesses and now he helps service-based businesses to create content that converts. If you are looking to create a sustainable and scalable marketing plan, then tune in! And catch Jobe in our upcoming FREE 5-Day Sales and Marketing Master Series! In today’s episode, we discuss: What a Marketing Strategist is and does The difference between marketing and sales Good marketing vs bad marketing Know, like, trust Creating a need Building relationships Vanity metrics in social  media Target market and targeting your niche Saving time on the backend Measuring your leads and conversion Shifting your ideal client rather than targeting the ideal client Understanding your metrics Time Worth Value Conversion rates Investing in your business Navigating a new business Understanding an overnight success Focusing on marketing and sales for sustainability Being really clear on how you want to position your offer Creating value-driven marketing The impact of a successful client journey Like and follow Jobe! Digital Difference Makers: https://open.spotify.com/show/4Idcduk8dWomGJ7ws05Nw3 IG - @officialjobeneal Tiktok - @jobeneal LinkedIn - LinkedIn.com/jobeneal/ Facebook - Facebook.com/jobe.neal/ Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

Episode 20: Ingenius Alternatives to Selling with Ian Genius Sales doesn’t have to be hard! In this hilarious episode of The Pursuit of Badasserie: The Podcast, we welcome Ian Genius, who went from hating everything about sales to becoming an international sales expert. If there were ever a podcast to break down sales in the simplest way possible, this is it! Learn from easy-to-understand examples and straightforward explanations that will have you taking notes, and taking over your sales game. And don’t forget to check out Ian as one of the contributors to our newest book, The Pursuit of Badasserie, The Sales Edition: Badass Business Sales Solutions! You don’t want to miss this one! In this episode, we discuss: Ian’s start in sales Making selling easier Fight or flight Buying under duress Making a sale so easy that you don’t need to be better at selling The best salesperson isn’t in the business Showing the problem and the solution Disconnection from the problem Who is the expert? Inferior competitors, DIY, and doing nothing Choices within the sales process Making it easier for your clients to make the best choice Who’s fault is it if your client chooses the wrong product or service? You can’t help someone you are fighting Selling yourself Getting in your own way Understanding the problem and knowing your own solution Focusing on the price of service rather than the value it offers How to help people understand your value Painting a realistic picture When you’re the expert, you forget how to be a beginner Just because you are making it simple, doesn’t mean your client is stupid Everything is simple to the expert, so where is the benchmark? The problem with K.I.S.S. Fail quicker Thinking and overthinking in business Helping others because you’ve been worse, not because you are better Your failures as a strength Find and follow Ian! Here is the link to my free ebook - https://www.subscribepage.com/ian-genius-5things Sales Success Trainer, Coach https://www.iangenius.co.uk https://www.linkedin.com/in/ian-genius/ Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

Episode 19: The “Lazy Salesman” with Graham Dobbin In this example-filled continuation of our Podcast Sales Series, we are excited to welcome Graham Dobbin to the show! Graham is a sales expert, the Director of Change Management & Implementation of Dale Carnegie Training, another one of the incredible contributors to our new book, The Pursuit of Badasserie, The Sales Edition: Badass Business Sales Solutions, and a longtime friend of Lynn’s. From door-to-door mop sales to a Sales Trainer and Master, Graham has seen every possible angle of sales imaginable and has the stories to prove it. Calling himself the “lazy salesman” while learning the balance of all the highs and lows of a life in sales, Graham speaks on the importance of relational selling, authenticity, curiosity, and trust. In this episode we discuss: Graham’s introduction to sales The original “remote work” How initiative can change the game Selling yourself How to put yourself front-of-mind for a job application Proactive and active sales strategies Being street smart and learning how to be as a person and salesperson Finding your instinctive curiosity and opportunity Changing the game by tapping into hunger Being the lazy salesperson Building lifelong sales relationships Having a reason to go back to prospects Learning to fail Making sure you secure your deals Balancing the highs and the lows Creating patterns of not closing the sale Acknowledging wins and sales insecurity Old school sales Relationship selling The mix of old and new techniques Getting uncomfortable It’s all about the number of conversations we are having The importance of trust Building a good network around you Correcting sales misconceptions The struggle with sales scripts Being authentic Be yourself and no one else Sales pressure Find and follow Graham! Graham Dobbin Director - Change Management & Implementation Dale Carnegie Training https://strategicleaders.com/our_team/graham-dobbin/  linkedin.com/in/grahamdobbin       Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

Episode 18: Personal Agency and the Sales Relationship with Gregory Enjalbert We are so honored to welcome our very first podcast guest, Gregory Enjalbert, who also happens to be a contributor to our second book, The Pursuit of Badasserie, The Sales Edition: Badass Business Sales Solutions. Gregory is a global citizen and an absolute expert on Personal Agency, sales, and so much more. He is the founder of A Cup of CoFi, a business dedicated to helping you find peace of mind in your life and personal finance, and Co-founder and COO of the Agency Factory. Today’s episode begins our series on SALES! How can we use active listening to build sales? How does trust affect your sales relationships? How do personal agency and autonomy reflect in sales and in your life? Gregory is a wealth of information and we could have talked for weeks! Tune in to find out more about this incredible episode! In today’s episode, we discuss: Personal agency Life purpose The capacity to know you have choices in life Not feeling like a victim Helping others achieve personal agency Autonomy vs personal agency Living as a global citizen Language as a window into the way people think Cultural complexities Selling highspeed raillines in China Know, like, and trust in sales Starting with a relationship The importance of trust within sales Knowing how to buy and how to sell Building deep relationships Understanding the sales relationship and how to navigate it Active listening and powerful questioning Different levels of listening Verbal and nonverbal cues and what they really say Listening to the brain and the heart Traditional sales cliches Adapting offers The importance of pausing Pause, breathe, and formulate Get comfortable with being uncomfortable Being a good human being for each other Find and follow Greg! Founder, Coach, Speaker, Podcaster A Cup of CoFi Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com!

Episode 17: Why Have a Sales Process? Why have a sales process? What even is a sales process? Sales are so important that we literally wrote an entire book on the subject! However, covering all of sales in less than half an hour would be impossible, so we are breaking it down into bite-sized chunks, starting with the sales process, itself. Why make one? What needs to be included? What are the specific parts? If you aren’t sure of your answers, then tune in and take notes! In today’s episode: The difference between marketing, advertising, and sales Sales process vs nurturing sequence Bento boxing your sales process Asking for permission Navigating “no” Follow-up Building trust and rapport Learning your client and their needs Understanding your own product or service The “if I build it, they will come” myth Action, process, and duplicating your desired results The power and problem with intention Sales pipelines and sales funnels Why have a sales process? Going back to the basics Parts of a sales process Target market Dealing with objections before you get them Reactive sales strategy Sales script vs sales process Objection-based selling Knowing what your sources are Proactive selling Contacts, actions, agreements CRM (Customer Relationship Management) Setting the next steps Asking for the sale Unicorn sales Stick with the basics Length of a sales process Trial and error Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

Episode 16: The Common Denominator “You’re so vain … you probably think this podcast’s about you, don’t you.” Are you the common denominator? When things aren’t going so well in your business, your relationships, or your life, and these issues keep coming up again and again, are you the link? When things go right, do you know how to replicate your results? Finding your common denominators can help you shift your focus to creating new, more productive patterns while allowing you to enact true change for the better (or to continue on the right path if you’re on it). By addressing communication styles, mindset, and attitude, as well as systems and processes, Lynn and Amanda break down when, how, and why you need to determine who (or what) the common denominator is. In today’s episode, Lynn and Amanda discuss real-life, personal examples of looking for the common denominator, and how it makes all the difference in their businesses. They cover: What is a common denominator Where to focus your energy and efforts Complainers Even leadership can be the problem Training your team Letting go of ego The common denominator as a positive When to bring on additional help Communication, mindset, energy, and attitude Understanding communication styles DISC Common denominator as a system or process rather than a person Amplifying your results Tracking and data analysis Recognizing when you or someone in your team are the problem Making difficult decisions as a leader Admitting mistakes Personality and cultural considerations Adding boundaries and accountability Having difficult and awkward conversations Obtaining results that move you forward How negative common denominators affect your bottom line, company culture, retention, client experience, and more Leaders lead. Managers manage. Owners own. When to step in and have a conversation Being partially liable Allowing the common denominator to be a part of the solution Not everyone can be an entrepreneur and not everyone can own a business “This is just how it’s done.” Going against the norm Solopreneurs and self-sabotage Lack of results is a result Holding yourself accountable Setting yourself up for failure Realizing regular events aren’t necessarily the common denominator Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

Episode 15: Love Them From Afar As far as life lessons go, the concept of “loving from afar” is a tricky one to manage. How do you determine if a relationship is unhealthy? Do both sides benefit in a positive way? What are the pros and cons of continuing or stepping back from a relationship? It can be a lot to process. And it’s not only in personal relationships, but professional ones, too. If you’ve read our book, The Pursuit of Badasserie: How to Create Badass Business Abundance, then you are familiar already with this topic, and this episode will drive home some of our most important points. In this episode: The reasons people hold onto toxic relationships How to cut a relationship Putting yourself first Business and personal relationships The shades of how you love someone from afar Millionaire Mindset with Rachel Rodgers The yearly relationship audit Adding value Are you the problem? What is the context of your relationships in each season? Learning triggers Holding space Having difficult conversations Creating dynamics It’s not permanent The importance of communication Respecting your own need for space Identifying your internal dialogues and relational red flags Evaluating your friendships Boundaries The conditions of unconditional love Motivational speaker Jim Rohn famously said that we are the average of the five people we spend the most time with, since we couldn’t remember when we were recording Spend your 2023 surrounded by people who will inspire and uplift you Making 2023 your best year yet Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

What’s your time worth? Do you even know? You may think the money-per-hour is a direct indication of your time/worth value, but have you looked at all you do? Do all the numbers add up? How can you increase that time/worth value without necessarily increasing your rates? Today’s episode discusses how using delegation, strategy, and efficient choices can make all the difference in your time/worth value and why this is so important for entrepreneurs. In this episode: The definition of time/worth value Energetic value Clarifying your hourly rate What factors into time/worth value? How to bill based on the actual time spent Can you charge more for education received for a job? Education as an asset When to raise your prices Accounting for taxes, licenses, and fees How Covid changed things Considering your own sanity and capacity Get specific on your target audience Understand your numbers The fear behind asking for more money Looking back into 2022 Accessing your financials Are you taking a pay cut every year without knowing it? Burnout Job/worth value Remove busy work Delegate Streamlining your systems and strategies Understanding your energetic and spiritual value Productivity Spotting the red flags Dropping a client Action steps! Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

Episode 13: Goal Setting It's a new year and everyone is talking about their New Year's Resolutions. Well, we’re not that crazy about New Year’s Resolutions, but we absolutely LOVE goal setting! There are so many ways to approach your goals and goal setting, and we are here to help you tackle your goals in a way that works for you and is actually effective. After all, we want results and projected results, not just happy thoughts. Let’s get after it! Today we talk about: Why we won’t like New Year’s Resolutions Cultural differences Manifestations and intentions SMART goals The controversy around goal setting Free download Amanda’s requirements: realistic goals and actionable items The Secret If you want it, will it come? Setting intentions Manifestation and the Law of Attraction Having clear goals and gaining clarity Allowing others to help Getting predictable results Goals, strategies, action steps Having check-in points on your path to your goal Holistic goal setting Set goals that are relevant to you, not others Bringing yourself to task Setting up milestones for your important goals 3, 6, 9, and 12-month check-ins Longterm success Habits You don’t need a New Year, a Monday, a milestone birthday or any other reason What do you need to do today in order to get there tomorrow? Make it inspiring to you Action steps Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.

Episode 12: Active, Reactive, Proactive If ever there were a topic that was branded into our souls, the use of reactive, active, and proactive strategies would be it! When defining these behaviors, it is important to understand their differences and how they can positively or negatively affect your life and business. Though none of these strategies are inherently good or bad, there are definitely pros and cons that will translate to a better, less stressful environment for you and those around you. Today we assess: Being proactive to discourage negative things - Amanda Being proactive to encourage positive things - Lynn How Lynn and Amanda differ (in many ways) Do it for “Just in” How to save headaches, heartaches, and money aches using proactive techniques Taking actionable steps Looking into the future Strategy and forward-thinking Floating between behaviors Passive, engaged, or strategizing Preventative crisis management How different professions use these tactics Reactive and Proactive Coaching Back peddling from the worst-case scenarios Using reaction to plan pro-action Setting up systems Relating active, reactive, and proactive to Sales Nurturing relationships and referrals Are you being proactive in your sales approach? Are you being proactive in and on your business? Social media and the myth of being proactive Purpose and intention Setting up systems for what works and replicating that positive outcome Being “present” does not negate planning for the future Action steps! Be sure to subscribe so you don't miss a thing!

Episode 11: Your Best Client Best client. Ideal client. Target market. Client avatar … However you think of it, finding and attracting clients who resonate with your brand and your company mission is an incredibly important part of creating a company that lasts. In this episode, Lynn and Amanda discuss: Understanding your ideal client Marketing to a niche market Focusing on your ideal client’s pain points and how to serve them Free Target Market PDF found on thepursuitofbadasserie.com Casting a wide net vs focusing Rebranding Is everything you are doing in alignment with attracting your ideal client? Attracting the right clients and repelling those who are not Know your niche You as an ideal client Training clients on how to treat you Depositing into yourself Pushing off growth duties Finding clarity to attract your clients Identifying your ideal Making a list of the good, the bad, and the indifferent aspects of your clients Make a list of what you do NOT like Start communicating properly Behavioral styles and how it affects your marketing DISC Treat people how they want to be treated Niching down Who needs your service? Who can benefit the most from what you do? Loyalty and retention Service-based businesses It’s ok to get rid of clients Always be reviewing your target market Be sure to SUBSCRIBE so you never miss an episode! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com!

It’s a difficult concept (and phrase) for a lot of people—it’s business, not personal! How many times does this line get blurred when you own a business? Your friends want a discount. Your employee comes to work wasted (and you were together last night). You lose your cool with a customer service agent. The business vs personal challenge is a big one! In today’s episode, we talk about the importance of finding this separation, honoring it, and how to come back when you’ve overstepped a line. We cover: · Creating healthy boundaries · Authenticity · Personal and business accounting · Messiness in relationships and partnerships · Teaching people how you want to be treated · Respect between friends and clients · Ownership · Clarity · It goes both ways · Realistic expectations · The “Gray” area · Finding the separation · Conflict conversations · Action steps · Customer service call tip · Practicing with intention This is a tough one and we are here to tackle it with you on The Pursuit of Badasserie: The Podcast. Tune in!

The idea of “leveraging” can often be misconstrued as manipulating people. In today’s episode of The Pursuit of Badasserie: The Podcast, Lynn and Amanda discuss what exactly leveraging entails and how it can be particularly useful in your business relationships and collaborations. Lynn and Amanda discuss: The intention behind leveraging Relationship capital Strategic alliances Referral partners Being strategic about the people around you What is in it for them? Having conversations around leveraging Give and take Focus on giving and promotion Finding the intention behind the leveraging Context and communication Trading services Do what I say, not what I do Perceived value Efforts vs. monetary returns ROI Setting the context and the check-in points Time/worth value The one-night stand Thinking about the potential Affiliates Brand ambassadors The bigger picture Leveraging in our everyday relationships Smarter not harder Finding deeper fulfillment Understanding your time Cultivating relationships Action items Receiving vs taking Tune in and be sure to subscribe!

Episode 08: Multitasking How do you get it all done? It’s a question we hear a LOT! But surprisingly (for some), our answer is never  that we are “busy.” We are productive, we are efficient, we are motivated, and we get sh*t done! Today’s episode is about how that actually happens.  What steps, tips, and tricks do we have that actually take an idea and put it into fruition? In today’s episode, Lynn and Amanda discuss: Hyper focusing vs multitasking Distractions Finding your own rhythm Productivity vs Efficiency Creating systems that work for you Transitioning between projects Time blocking and batching Allowing your brain to have a break Setting a timer Getting rid of guilt and perfectionism The flow of your day, week, and month You have to be you! Listening to your body as a means of being more productive Make a plan Be sure to SUBSCRIBE so you never miss an episode!

Abundance and Growth Mindset go hand-in-hand, but they aren’t exactly the same thing. In today’s episode, Lynn and Amanda tackle one of the most important shifts an entrepreneur can make – that of mindset. Growth Fixed Abundance Scarcity What do these all mean and how do they relate to each other? Can you be all of them all at once? How do you balance your mindset and how can you overcome some of the greatest obstacles you will face in your business and life? Tune in to find out! In today’s episode, Lynn and Amanda discuss: What abundance, growth, fixed, and scarcity mindset actually are Taking at hard look at how you handle your life and business How Covid changed things Taking control Gratitude Recognizing scarcity and overcoming it Giving with a positive intention Action steps Training your kids into abundance Research Carol Dwek Cultivating growth mindset Understanding where you are Rewarding actions rather than end results Dealing with unsupportive family and friends Be sure to SUBSCRIBE so you never miss an episode!

Episode 06 Business vs. Hobby This is a topic Lynn and Amanda address far too often.  Are you running your business as a business or a hobby?  What’s the difference? And how can you (and the IRS) tell the difference? Today’s episode is all about the difference between a business and a hobby.  From the side hustles to the complicated structure of a corporation and everything in between, there is a lot more to business than just calling yourself a business owner. In today’s episode, Lynn and Amanda discuss: What makes a business a business? Are you working for profit? The legal side of running a side hustle vs a business Uncle Scam Setting your structures to scale Proactive vs reactive On vs in the business Hobby mindset Implementing plans to create sustainability The cost of doing business Make it easy for people to pay you Looking at the whole picture of your business Putting down the foundation Thinking of longevity Asking yourself the hard questions Be sure to SUBSCRIBE so you never miss an episode!

Episode 05 Perfectionism For years, perfectionism has been a challenge for both Lynn and Amanda. Perfectionism, at its best, manifests as high standards, and at its worst makes a person feel overwhelmed and inadequate.  What a mess! This episode dives deep into Chapter 13 of The Pursuit of Badasserie: How to Create Badass Business Abundance to explore personal origins and triggers for perfectionism.  What causes it and how can it be combatted? Join Lynn and Amanda as they uncover hidden sides of this common conundrum. In the episode we talk about: Recovering perfectionists The debilitating nature of perfectionism Congruency between internal and external perfectionism How this trait manifested differently in us both Perfectionism as a survival mechanism Nature vs. nurture Standing out or hiding behind Getting to the root of it How to overcome Understanding triggers and tendencies Forgiving yourself Progress over perfection Control DISC assessment Action steps! Be sure to SUBSCRIBE so you never miss an episode!

Episode 04 Delegation Delegation is such an important topic, that Lynn and Amanda covered it in two chapters of their book! From helping to create a strong company culture to providing the opportunity to develop truly big ideas, delegation is essential for any small or large business owner to understand and implement … in the right way. So what is the “right way” and how do you ensure that you are delegating to the “right” person” in your business? Listen and learn … and then activate your own strategies. In this episode, Lynn and Amanda talk about: Why they have such a hard time delegating The pitfalls of delegating improperly The keys to delegation What you need to know before delegating Putting in the time to train Training in the process The importance of communication and patience Pro tip: Write it down Effective ways of delegating Having clarity on the end result Choosing the right person Trust and control Creating benchmarkers and check-in points Empowering over micro-managing Time/worth value What to delegate, when, and how Be sure to SUBSCRIBE so you never miss an episode!

Ep. 03: Trust Yourself Based on the very first chapter (“You Got This”) of our book, The Pursuit of Badasserie: How to Create Badass Business Abundance, this episode is all about trusting yourself and trusting the process. Entrepreneurship and business ownership take risk, and what makes a strong business (and a strong leader) is the willingness to take those leaps of faith with the knowledge that you will succeed. In this episode we talk about: What it means to trust yourself Trusting the next step in your business Calculated risks Rainbow Mountain The infamous waterfall hike Cutting your losses Cash flow issues within your business Adjusting your plans without backing out Trusting your ability to make it through mentally (and physically) Action steps! Be sure to SUBSCRIBE so you never miss an episode!

Episode 02 Too Busy You will rarely hear the words, “too busy” out of either Lynn or Amanda’s mouths.  How is it that two productive entrepreneurs are not busy? Based on Chapter 4 of their co-authored debut book, The Pursuit of Badasserie: How to Create Badass Business Abundance, this episode focuses on shifting mindset around the idea of being “busy.” What does that really mean and how has the perception of being occupied changed in the decade? Tune in for more…spoiler alert, you are NOT too busy to listen! In this episode Lynn & Amanda talk about: The term “busy” and what it has come to mean The auto-response Prioritization Are you lying to yourself? The dilemma of the to-do list Navigating the balance of prioritizing External perceptions Creating scarcity Action steps! Be sure to SUBSCRIBE so you never miss an episode!

Episode 01 Imposter Syndrome Imposter syndrome is never fun.  In this episode, Lynn Howard and Amanda Furgiuele discuss how imposter syndrome starts, what it affects, and how to deal with these feelings in a more productive way. Based on Chapter 15 of their book, The Pursuit of Badasserie: How to Create Badass Business Abundance, this topic will resonate with anyone who has put themselves out there and felt the fear of self-doubt. Join them in this passionate discussion of imposter syndrome and all its triggers and traits. In this episode we talk about: What imposter syndrome is Who is and is not affected by it How perfectionism and over-achieving play into imposter syndrome Angsty, teenage Amanda Recognizing imposter syndrome Toxic relationships with ourselves Doing the self-work Surrounding yourself with the right people Grace and compassion for yourself The “yes” people The key to overcoming imposter syndrome Two sides of imposter syndrome Action steps

Episode 00 Welcome Authors of “The Pursuit of Badasserie: How to Create Badass Business Abundance” Lynn Howard and Amanda Furgiuele deliver a powerful, inspiring, new way to view the entrepreneurial process. With a combined 40+ years of serial-entrepreneurial experience, practical advice dished out by tough-shit, go-getter attitudes, and their own signature sense of sass and humor, Howard and Furgiuele share business strategies, action-steps, productivity and efficiency tips, and plenty of hacks to help any aspiring leader build a business they crave and a life they love. The Pursuit of Badasserie: The Podcast is a podcast for entrepreneurs, aspiring and new business owners, solopreneurs, and freelancers who are looking to make the decisions that truly matter in creating badass business abundance. In addition to sharing their “secret sauce” for everything from sales to SOPs, Howard and Furgiuele interview industry leaders to help you reach your goals and fully discover your badass business abundance. Woven with real stories, wit, grit, and their unique sense of humor, this podcast will make you laugh, make you think, and make you take action. Join them on The Pursuit of Badasserie: The Podcast. Join Lynn and Amanda in this very first episode as they discuss their backgrounds, family history, quirky habits, and the decisions that led them to start the empire that is The Pursuit of Badasserie. Let’s get after it! Be sure to SUBSCRIBE so you never miss an episode!

Coming August 2, 2022 Authors of The Pursuit of Badasserie: How to Create Badass Business Abundance Lynn Howard and Amanda Furgiuele deliver a powerful, inspiring, new way to view the entrepreneurial process. With a combined 40+ years of serial-entrepreneurial experience, practical advice dished out by tough-shit, go-getter attitudes, and their own signature sense of sass and humor, Howard and Furgiuele share business strategies, action-steps, productivity and efficiency tips, and plenty of hacks to help any aspiring leader build a business they crave and a life they love. The Pursuit of Badasserie: The Podcast is a podcast for entrepreneurs, aspiring and new business owners, solopreneurs, and freelancers who are looking to make the decisions that truly matter in creating badass business abundance. In addition to sharing their “secret sauce” for everything from sales to SOPs, Howard and Furgiuele interview industry leaders to help you reach your goals and fully discover your badass business abundance. Woven with real stories, wit, grit, and their unique sense of humor, this podcast will make you laugh, make you think, and make you take action. Join them on The Pursuit of Badasserie: The Podcast.