The Pursuit of Badasserie: The Podcast

Episode 56: Mindset, Money, and Marketing with Cienna Kopischke

In this engaging podcast episode, we dive deep into a conversation with the inspiring Cienna Kopischke, a multi-six-figure business coach with a unique journey that started with aspirations of becoming a corporate attorney. Cienna shares her experiences, from navigating different career paths and facing challenges during pregnancy to founding Your Life Travel Club and later transitioning into a social media management agency.

The discussion unfolds into Cienna's transformation into a business coach, where she candidly discusses personal challenges and emphasizes the critical role of mindset in overcoming limiting beliefs. Cienna provides valuable insights into scaling a business through effective marketing and sales strategies, stressing the importance of starting with a solid strategy and setting realistic goals.

One of the key takeaways is Cienna's approach to tracking data and understanding client behavior, coupled with the reminder to treat clients as individuals rather than mere sources of revenue. The conversation touches on ethical sales practices and the significance of authentic connections in business.

Throughout the podcast, Cienna encourages entrepreneurs to play big, aiming for mega-corporation results while balancing the importance of family time. This podcast is a must-listen for anyone seeking practical advice and inspiration in the world of entrepreneurship.

In this episode, we discuss:

• Cienna's background as a multi-six-figure business coach

• Discussion on Cienna's journey, starting from wanting to be a corporate attorney

• Cienna's experiences with education, travel, and different career paths

• Challenges faced during pregnancy and the impact on her business, Your Life Travel Club

• Starting a social media management agency after facing difficulties

• Transition to becoming a business coach

• Sharing personal challenges and relatable experiences

• The importance of mindset in business and overcoming limiting beliefs

• Cienna's perspective on scaling a business using effective marketing and sales tactics

• Advice on starting with a strategy and understanding realistic goals

• Cienna's approach to tracking data and understanding client/customer behavior

• Importance of treating clients as humans, not just as dollar signs

• Discussion on ethical sales practices and the importance of authentic connections

• Cienna's insights on the non-sexy but crucial aspects of sales and marketing planning

• Encouragement to play big and aim for mega-corporation results

• Closing thoughts and encouragement for business owners to focus on family time

Find Cienna:

Episode 55: Failure, Curiosity, and Crushing Goals with Steve Sims

In this captivating podcast episode, we welcome the incredible Steve Sims to the show. Let’s delve into Steve's remarkable journey from being a bricklayer in London to becoming the CEO of a luxury concierge service, Bluefish. Steve is the author of "Bluefishing: The Art of Making Things Happen" and "Go for Stupid: The Art of Achieving Ridiculous Goals."

Our discussion revolves around the importance of curiosity and the refusal to settle for mediocrity. Steve emphasizes the value of embracing failure as a stepping stone to success and how setting ambitious goals is the key to personal and professional growth. We also explore the significance of surrounding oneself with the right people and being willing to step out of your comfort zone. Steve's passion for helping others unlock their potential and break free from self-imposed limitations is incredibly powerful!

Join us as Steve shares personal stories and insights, highlighting the transformative power of curiosity, authenticity, and perseverance. This episode is a source of inspiration for anyone looking to make a positive change in their life and achieve extraordinary goals.

Tune in and discover how to unleash your curiosity, navigate failure, and seize opportunities to create an extraordinary life. Steve's wisdom and enthusiasm will leave you motivated and ready to take action towards your dreams. Buckle up for this incredible episode of The Pursuit of Badasserie!

In this episode, we discuss:

• Steve Sims' journey from being a bricklayer in London to becoming the CEO of Bluefish, a luxury concierge service.

• The importance of curiosity as a driving force in Steve's life and career.

• How embracing failure can be a valuable stepping stone to success.

• Setting ambitious and even "ridiculous" goals as a way to push boundaries and grow.

• The role of a strong network and surrounding oneself with the right people in achieving success.

• The transformative power of stepping out of one's comfort zone.

• Steve's passion for helping others unlock their potential and overcome self-imposed limitations.

• Personal stories and insights shared by Steve to illustrate key points.

• The significance of authenticity and perseverance in one's journey to success.

• Motivational and actionable advice for listeners looking to make positive changes and achieve extraordinary goals in their own lives.

  
  

  FIND STEVE D. SIMS:

Episode 54: From Broke Bartender to Seven Figure CEO with Nicole Hesse

We are so excited to welcome our badass guest Nicole Hesse to "The Pursuit of Badasserie" podcast. Nicole, a self-made millionaire, shares her fast-paced journey from being a broke bartender to becoming a seven-figure CEO in just 13 months. She discusses her unique approach to sales, focusing on catalyst marketing to attract true clients.

Nicole emphasizes the importance of authenticity and being unapologetically yourself in your business, even if it means repelling some people (especially if it means repelling people). She discusses the significance of building an audience with the intention of creating a lasting impact and offers incredible insights into rapid audience growth.

Make sure to join Nicole's Facebook group, check out her freebie, and explore her podcast, "Real Uniforms Don't Wear Pants."

In this episode, we discuss:

Episode 53: The VA Advantage with Renee Hastings

In this episode of "The Pursuit of Badasserie," we're about to unleash some virtual assistant wisdom that'll leave you wondering why you ever tried to do it all yourself! We've got the fabulous Renee Hastings, President and CEO of Executive Help Now, here to spill the beans.

Renee shares her inspiring entrepreneurial journey, starting from a young age, and how she realized her passion for supporting executives and business owners. She discusses her transition to offering virtual administrative assistance services, especially emphasizing the pivotal role played during the pandemic.

One of the key takeaways from our conversation is the vital importance of effective delegation. Don't be fooled into thinking that hiring a VA is just about dumping your tedious to-dos. Renee will set you straight on why effective delegation is the name of the game. It's time to stop juggling everything like a circus act and start freeing up your schedule for some strategic genius moves.

We also touch on the personal connection between VAs and their clients. The relationship between an executive and their VA is one of partnership and trust. VAs become indispensable team members, not just assistants, often serving as sounding boards, problem solvers, and strategic thinkers.

If you're an entrepreneur or business owner looking to elevate your productivity, scale your business, and regain your work-life balance, this episode is a must-listen. Discover the untapped potential of virtual assistants and how they can help you on your journey to business success.

In this episode, we discuss:

• Renee Hastings, the President and CEO of Executive Help Now, a virtual administrative assistance service.

• Renee's team provides administrative support and business consulting services to small business owners and busy executives.

• Renee shares her entrepreneurial journey, starting in 1996, and her passion for supporting executives and business owners.

• The discussion highlights the importance of virtual assistance, especially during the pandemic, and how it allowed businesses to continue operations seamlessly.

• Renee emphasizes the significance of delegating tasks to virtual assistants to free up time for strategic activities.

• The hosts discuss the misconceptions about virtual assistants and how they can be a valuable asset to businesses of all sizes.

• They stress the importance of finding the right fit in a virtual assistant to optimize productivity and business growth.

• Renee and the hosts highlight the benefits of partnering with a virtual assistant, including improved work-life balance, increased productivity, and reduced stress.

• The episode concludes with a real-life client success story that demonstrates the transformative impact of hiring a virtual assistant.

Episode 52: Fear of Success vs. Fear of Failure and Which One Drives You

In this Halloween special episode, we explore the world of fear and its impact on your business journey. We discuss the nuances of fear, focusing on fear of failure and fear of success, dissecting how these fears manifest and the factors contributing to them.

We share our personal experience with perfectionism and the fear of not meeting benchmarks, and open up about our own realizations of fear related to family dynamics. We also talk about the importance of introspective work, setting goals, and redefining what failure and success mean to you.

Join us as we uncover the roots of your fears and share strategies for coping with and embracing fear. Discover how fear can be a powerful driving force for growth and innovation, and why it's essential to have the right people in your circle to help you navigate these emotions. Don't miss out on our Spotify poll and share whether you fear success or failure more. Remember, it's all about how you adapt, grow, and deal with fear that truly matters.

In this episode, we discuss:

• Amanda's love for Halloween and the decision to have a Halloween-themed episode.

• Focus on discussing fear and how it relates to business, specifically fear of failure and fear of success.

• Identifying differences between fear of failure and fear of success.

• Factors contributing to fear of failure, such as imposter syndrome, negative self-talk, self-doubt, fear of judgment, criticism, social or peer pressure, self-esteem, and past traumas.

• Discussion of perfectionism as part of the fear of failure, including the fear of little failures accumulating.

• Amanda's personal experience with perfectionism and the fear of not meeting benchmarks.

• Exploring how past family experiences and upbringing can lead to the fear of failure.

• Factors contributing to fear of success, including imposter syndrome, fear of undeserved success, loss of identity, self-sabotage tendencies, and concerns about changing dynamics in relationships and priorities.

• Lynn's personal realization of her fear of success related to her family dynamics.

• Understanding that failure and success have different definitions for each person.

• Coping strategies for dealing with fear, such as focusing on what you can control, planning ahead, and redefining failure and success.

• The importance of introspective work to uncover the roots of fear and healing or understanding those roots.

• Learning to have grace and compassion for oneself during the process.

• The role of accountability partners in helping to recognize and navigate fear.

• Recognizing that fear is a real and natural emotion, but how you adapt, grow, and deal with it matters.

• The concept of "failing forward" and using fear as a driving force for growth and innovation.

• Encouraging listeners to participate in a poll on Spotify to share whether they fear success or failure more.

The podcast episode revolves around the themes of fear, failure, success, and personal growth. Be sure to answer our poll on Spotify, like this episode, leave a review, and subscribe wherever you listen!

Like the show? LEAVE US A REVIEW wherever you listen!

Episode 51: Growth, Mindset, and Strategy with Stefanie Julia

Welcome to another exciting episode of The Pursuit of Badasserie: The Podcast! In today’s episode, we are joined by Stefanie Julia, who is not just a business coach, but a powerhouse in the fitness industry and the founder of Catch Flights and Fitness and Profitable Passion + Purpose Business Coaching.

We are deep-diving into Stefanie's remarkable journey, which includes a 13-year career in Homeland Security Investigations. Her transition from federal agent to successful fitness entrepreneur is nothing short of incredible. Stefanie shares her personal experiences and how she found her way into coaching, driven by her passion for fitness and the desire to help others achieve their goals.

We explore the importance of mindset, grieving, and letting go in both fitness and business and discuss the patterns and stories that can hold us back. Stefanie provides valuable insights into how to reframe these narratives and create a more empowering and growth-focused mindset.

Whether you're a fitness enthusiast, a business owner, or simply someone seeking inspiration and guidance on mindset and success, this episode has something for you. 

Tune in to discover how Stefanie Julia's journey can inspire and transform your own path to success. It's all right here on The Pursuit of Badasserie.

In this episode, we discuss:

• Special guest Stefanie Julia joins the show.

• Stefanie's unique background: From Homeland Security Investigations to fitness coaching.

• Stefanie's passion for fitness and helping others achieve their goals.

• The importance of mindset in both fitness and business.

• Reframing negative stories and beliefs that can hold us back.

• The concept of grieving and letting go of old identities and stories.

• The challenges of transitioning from one career to another.

• Finding empowerment and growth through embracing change.

• Stefanie's journey from federal agent to successful fitness entrepreneur.

• Insights on creating a strong morning routine for personal growth.

• The connection between physical and emotional well-being.

• Stefanie's mission to help fitness coaches scale their businesses and achieve success.

• How to navigate the business world with authenticity and purpose.

• The power of community and accountability in achieving fitness goals.

• The parallels between fitness coaching and business coaching.

• Stefanie's approach to online fitness coaching and business scaling.

• The mindset shift required for online coaching success.

• The balance between personal identity and business identity.

• Lessons on resilience and adaptability from Stefanie's journey.

• Inspiring words on embracing change and personal growth.

Get the Freebie:

Episode 50: Breaking Free from the Victim Mentality

Today’s episode is a hot topic for us! Let’s discuss playing the victim. 

Episode 50 (yes, 50!) is all about diving into the various aspects of victim behavior. We talk about the signs of playing the victim (such as constantly blaming circumstances, seeking attention, and lacking responsibility for our actions) and the importance of recognizing and addressing this mindset to avoid limiting ourselves and missing out on opportunities for personal growth and success. We also touch on the martyr complex and how it relates to victim behavior. Yikes!

Let’s explore this common occurrence as we share our personal experiences and give you our insights into overcoming the victim mentality. Let’s all embrace a more empowered and proactive approach to life and get after it!

In this episode, we discuss:

• Our definition of “victim mentality”

• Brace yourselves

• Personal reasons why we are triggered by a victim mentality

• Discussing the issue of playing the victim

• Personal triggers and experiences related to victim mentality

• Defining what playing the victim means

• Negative consequences of playing the victim

• Different ways victim mentality can manifest (e.g., damsel in distress, guilt-tripping, inconsistency in stories, attention-seeking)

• Competing for victimhood

• The role of circumstances in victim mentality

• The impact of COVID-19 on victim mentality

• The concept of "happening to me" vs. "happening for me"

• Attracting similar energies and experiences

• Physical and emotional effects of playing the victim

• Recognizing and addressing victim mentality

• The importance of self-reflection and taking responsibility

• Empathy and frustration when dealing with individuals in victim mode

• Potential missed opportunities and limitations caused by victim mentality

  
  

  
  

Episode 49: Build Your Business Foundation with The Entrepreneurial Roadmap

If you haven’t heard of the Roadmap to Riches with Master Resale Rights (and even if you have), this podcast episode is for you. We are breaking down all the misconceptions about what this viral course is all about, what it is and what it isn’t, and how it could benefit your business and life.

If you’re new to The Roadmap and MRR, this course provides a step-by-step approach, making it suitable for those new to digital marketing and the online business world. It’s not an affiliate program ot a multi-level marketing (MLM) scheme and does not involve upselling or ongoing fees; it's a one-time purchase.

Can it help your existing business? Yes.

Can it help you make a new business? Yes.

Can it make you some passive income? Also, yes!

We encourage you to explore the Entrepreneurial Roadmap and consider its value for your own business endeavors, whether for personal growth or creating additional income streams. If you are looking for extensive value at an affordable price, plus the unique opportunity to enhance your entrepreneurial skills and grow your business foundations, this is it! Don’t wait! Get after it!

In this episode, we discuss:

• What the heck is the Roadmap and MRR?

• The robustness of the course

• The Roadmap to Riches with Master Resell Rights basics

• Digital entrepreneurship

• Business basics and set-up

• Optimization and automation

• Flipping the course

• You heard it first from Lynn!

• Having ownership of trainings

• People stealing copy

• No upsells and tiered payments

• 100% profits

• Not an MLM, not affiliate marketing

• Quality content

• Beginning-level digital marketing course

• Best of both worlds

• Revisiting the basics and giving you a roadmap

• Venture Capitalist start-ups

• Why start-ups fail

• Knowing your target market

• The $10,000 funnel

• The importance of SEO

• Making big money in more than one way

• The Community 

• Filling in the gaps in knowledge

• Start now

• Often we do not jump when we should

• You decide how to use this course

Episode 48: Copywriting and Brand Storytelling with Val Casola

In today’s episode of The Pursuit of Badasserie: The Podcast, we welcome the amazing Val Casola, a copywriter and brand storyteller for service providers. Val is here to drop some copy wisdom on us, folks! She helps female entrepreneurs ditch the DIY messaging and get their brand words aligned with their badass selves.

Val breaks down the importance of storytelling in copywriting, blurring those lines between creative writing and copywriting like a boss. She even shares practical advice on integrating your client's voice into your messaging and provides actionable tips for business owners to enhance their copywriting skills. 

Plus, catch Val’s pro tips on consistency, brand messaging guides, and speaking your ideal client’s language. Let’s get after it!

In this episode, we discuss:

• Meet Val Casola

• The difference between writing and copywriting and the blurred lines

• Inspiring others to take action

• Logic vs emotion

• Creative elements in copywriting

• Elicit emotion

• Adjusting language based on your industry

• Creating a brand messaging guide

• How you show up consistently

• Tapping into the customer’s feelings

• Voice of the customer

• Suing client data to integrate into storytelling

• Copywriting tips for business owners

• The hero’s journey

• Client motivation

• Self-censorship and perfectionism

• Adapting and changing your brand

• Growing as a person and a business

• Self-reflection

• Identifying how you want to make your client feel

• Thinking outside the box with catchphrases and emojis

• Infusing personality and voice into your copy

• Content writing vs. copywriting

Episode 47: Audit Yourself

Happy Birthday, Lynn! In honor of Lynn’s birthday month, we did a show on something she does every year–a self-audit. We know, we know, it’s not the most glamorous thing to do on your birthday, but hear us out!

It doesn’t matter when you do it (though a birthday month is as good a time as any), but it’s important that you take a look at your life and relationships (business and personal) and slough away those that do not serve you.

So, let’s get after it!

In this episode, we discuss:

• The company you keep

• The processes you use

• Spring cleaning

• Taking a look at what’s working and why

• Moving forward in your life and business

• A reality check

• Reassessing what is working and what is not

• Having several points in a year where we are analyzing what’s around us

• Understanding your own audit process

• Where you are in your growth or your needs

• Amanda goes woo-woo

• It’s hard, but it’s worth it

• Do you analyze your life and business?

• Resetting your environment

All this and more on The Pursuit of Badasserie: The Podcast!

Episode 46: The Cusp of Greatness

The cusp of greatness, the cusp of chaos–there are many seasons of your entrepreneurial journey. In today’s episode of The Pursuit of Badasserie: The Podcast, we are focusing on the “cusp”--what that feels like, what it means, and how to get over it and move forward. Join us as we dive headfirst into the rollercoaster ride that entrepreneurs often find themselves on, oscillating between the cusp of greatness and the cusp of chaos. This exploration offers a candid look into what it means to stand at this pivotal point in your entrepreneurial journey, providing valuable insights into the emotions, challenges, and strategies required to surmount this critical juncture and forge ahead.

Let’s get after it.

In this episode, we discuss:

• The entrepreneurial journey

• Different kinds of cusps

• Knowing you’re on the edge of the next step

• What to do and what NOT to do

• When to throw in the towel

• Gaining perspective through an outside advisor

• Deciphering distraction

• Focusing on your goals

• Double down and move forward

• Going to the next level

• What do you need to get you to the next level?

• Finding a mentor

• People dynamics

• Change is hard

• The fire inside of you

• Embracing the change

• Working through the mess

• Sloughing off what does not serve

• Looking at core strategies

• Connecting back to your bigger purpose

• The fear of the cusp

POLL: Are you on the cusp?

Episode 45: Practice How You Play

Get excited! We are back with another episode of The Pursuit of Badasserie: The Podcast!

Today we are talking about a concept we discovered years ago–you practice how you play, and you play how you practice. This emphasizes the importance of consistency and authenticity in our actions.

We discuss how our behavior behind closed doors reflects our true character and shapes the habits we build in our lives. Being authentic and embracing who we are becomes essential in this context. This episode highlights the significance of taking our roles seriously and developing muscle memory through consistent habits. So let’s reflect on our actions, unlearn bad habits, and strive for authenticity and consistency in our practice, as it ultimately determines how we perform in all the various aspects of our lives.

Let’s cuss and discuss!

In today’s episode, we discuss:

• Getting excited about business

• You practice how you play, you play how you practice

• Dissecting the concept of practicing how you play

• How you act behind closed doors

• The true character of who you are

• Habits you build in your life behind closed doors

• Being authentic

• Embracing who you are

• Taking your roles seriously

• Muscle memory

• Consistency of habits

• Sports analogies

• Leading by example

• Practicing in the right integrity

• Living in integrity and alignment

• Unlearning bad habits

  
  

  
  

Episode 44: Hustle Culture

What is hustle? What is the hustle culture and how has it changed over the years in the business sphere? In today's episode of The Pursuit of Badasserie: The Podcast, we're diving deep into the world of hustle and the hustle culture, and boy, do we have some things to say! We've all heard the stories of burnout, overwork, and people chasing overnight success, but we don't think hustle culture is bad. Stick with us, and you'll see why.

Hustle is more than just working hard; it's about being tough, adaptable, and resourceful when life throws you curveballs. It's a multifaceted concept, and we're here to break it down for you. In a nutshell, this episode of "The Pursuit of Badasserie: The Podcast" is about finding that balance, working smart, and staying resilient in your pursuit of awesomeness. Stick around – you won't want to miss this one!

In today’s episode, we discuss:

• How we feel about the hustle culture

• How we define “hustle”

• Overcoming adversary

• Negative connotations

• The Gen X perspective

• Needing to be scrappy

• We do not agree that hustle culture is bad

• Redefining the idea of hustle

• Making it happen

• Being creative with your time

• Get rich schemes and overnight success

• Putting in the work, smarter

• Being brave, agile, and resilient

• The commitment to the bigger picture

• The creativity of hustling

• The different seasons of your entrepreneurial career

• Being smart about time and resources

• It takes work and action to get results

• When all else fails, what do you do?

• Hustle is an energy

• Working for it

• Pivoting in your entrepreneurial journey

• Having work ethic

• The value of work

• Core values of doing what needs to be done

• Mental toughness

• Honoring the people who have come before us

Take the Poll! 

Is hustle culture toxic?

Episode 43: The Power of Publicity with Christina Lenkowski

Welcome to another exciting episode of The Pursuit of Badasserie: The Podcast with Lynn and Amanda. Today we are so excited to welcome Christina Lenkowski of Publicity by Christina as our guest. She's not your average entrepreneur; she's a publicity strategist with a wealth of experience in the online world and a background in PR agencies. Christina is the founder of Publicity by Christina, where she works her magic to help authors, thought-leaders, and business coaches establish credibility, expand their audience reach, and consistently create client-winning, product-selling opportunities through aligned podcast appearances.

In fact, Christina and her dedicated team have an impressive track record, securing her clients with over 250 podcast recordings on some of the top shows in the industry. We're talking about big names like "Enneagram and Coffee," "The Online Business Show with Tyler McCall," "Her Empire Builder," and many others. So, if you've been wondering how to take your 5 or 6-figure business ventures to the illustrious realm of 7-figures, and transform your brand from being the "best-kept-secret" to the "go-to-expert," then you're in for a treat today.

We'll delve into the power of publicity and learn from Christina's insights and strategies. So grab your notepads and get ready to unlock the secrets of turning your dreams into reality through the art of strategic publicity. 

So whether you're a budding entrepreneur looking to skyrocket your brand or an established business owner aiming for that 7-figure milestone, this episode is packed with valuable insights and practical advice that you won't want to miss. Let's dive right in and learn from the best in the business. 

In today’s episode, we discuss:

• An explanation of what “publicity” is and what it means for entrepreneurs

• 3 buckets of marketing - owner, earned, and paid

• Consumers believe earned media 70% more than any other marketing

• Creating trust

• Getting in front of other people’s audiences

• The importance of relationships in business

• What people don’t realize about getting on podcasts

• Spray and pray method

• Benefits of hiring a publicist

• Mindset shifts for entrepreneurs looking to be on podcasts

• Slowing down

• Realizing what’s realistic

• Goals and Dream shows

• Behind the scenes of entrepreneurship and hitting it big

• Becoming a Better Guest

• Consistency

• Moving from 6 to 7 figures

• Leverage everything

• Creating content from podcast appearances

• Gaining 10 pieces of content from each podcast episode

• National Press Releases

• The importance of SEO

• The difference between having a podcast vs. guesting on a podcast

• Best-kept secret to go-to expert

• Using support to get things done and prioritizing

• If you build it they will NOT come

• Putting yourself out there

• Getting scrappy

• Rejection and the worst-case scenario

• PR vs. a Marketing Coach

• Building long-term relationships

• Messaging

• Profitability

• Taking risks

• You can do this!

Christina’s Links:

Episode 42: Mastering Money Mindset

Welcome to the show, Leonor Herrera. Leonor Herrera is a Money Breakthrough Certified Business Coach, engineer, wife, mother of two children, and a founder of AP Nannies, a multi six figures nanny agency that places nannies across the USA.

She is on a mission to help women (especially ex-pat bilingual women) build a business they love with a mindset and strategy that gets them results.

In this enlightening podcast episode, the focus shifts toward understanding and transforming one's money mindset. We delve into the profound influence our beliefs and attitudes about money can have on our financial well-being. Drawing from psychological insights, personal anecdotes, and a little bit of “woo-woo,” we explore the ways in which limiting beliefs and fears can hinder financial growth. We also explore practical strategies for cultivating a healthier money mindset. 

Listeners, time to check yourselves and identify your deep-seated notions surrounding wealth, success, and abundance. Whether it's tackling scarcity mentality or embracing a more positive outlook on wealth, this podcast covers it all! Let’s reshape our relationship with money and unlock our full financial potential.

In today’s episode, we discuss:

• Meet Leonor

• Empowering women

• How you charge for your services

• Money Mindset

• Not making sales and understanding why

• Seeing a big change with small mindset adjustments

• Imposter syndrome

• Feeling like you aren’t enough

• Undercharging because of mindset

• Learning and growing in awareness

• Being unable to see the woo-woo because of the logical mind

• Basing information and findings on Science

• The importance of journaling

• Organizing your thoughts

• Recognizing your patterns

• Having the power to change yourself

• Putting it all on paper

• Self-sabotage

• Seeing things with a different lens

• Giving yourself permission to look for options

• Setting healthy boundaries

• Respecting yourself and your time

• Setting boundaries from the very beginning of your work and personal relationships

• Time Boundaries

• Understanding individual work patterns

• Don’t compare yourself to others

• Setting yourself up for failure

• Being honest with yourself

• Your uniqueness is your superpower

• You are not for everyone

• Reaching your ideal client

• It’s okay to say no to a prospect

• Scarcity isn’t only about money

• Put in the action!

• You don’t need to have everything in place to start

• Start small

• Working in a way that you can succeed despite the negativity

• Doing little things to see amazing results

• The way you do money is the way you do everything

Find Leonor:

https://www.facebook.com/leonor.herreradelrio

https://www.instagram.com/leonor.herreradelrio/

Episode 41: Pinterest for Business Owners

All you Pinterest scrollers, this one is for you!

We are so excited to welcome Mackenzie onto the show today (for those of you who caught her in the 5-Day Sales Masterseries, you know what we are talking about). 

Mackenzie Armstrong is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest. She believes that Pinterest is an underutilized strategy for most businesses–especially entrepreneurs. Feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.

Let’s spotlight the remarkable potential of Pinterest as an invaluable tool for small businesses and entrepreneurs. Through this insightful conversation, we discuss the myriad of ways in which this visually-driven platform can elevate brand presence and drive growth. Gain insights into crafting compelling, shareable content that resonates with Pinterest's engaged user base. From optimizing pins to harnessing the platform's algorithm to reach wider audiences, this episode unfolds a comprehensive strategy for harnessing Pinterest's power. Whether it's uncovering the art of storytelling through boards or capitalizing on trends, we are going to equip you with the knowledge to wield Pinterest as a dynamic force in their marketing arsenal, ultimately propelling your business to newfound heights of recognition and success. Let’s do this!

In today’s episode, we discuss:

• It’s like Google, but awesome-er

• Pinterest as a search engine

• Digital hoarding

• The biggest misconception

• The ease of using Pinterest

• Avoid burying your content

• Getting to the content you are actively searching for

• Mackenzie’s background in teaching

• Inspiring users to find information

• Getting people the information they need

• 463 million people visit Pinterest monthly

• Searching your niche

• 80% of people on Pinterest are there to buy

• Efficiency in Pinterest work

• Using Pinterest for personal reasons and for business research

• You don’t have to engage the way you do on social media

• The Pinterest algorithm

• Top Pinterest tips for business owners

• Pinterest Analytics

• Keyword research

• Graphic choices for your pins

• Understanding your audience

• Manual A/B test

• Starting out on Pinterest

• Chrome extension for Pinterest

• Canva usage

• Audience aesthetic

• 3 types of pins

• Third-party extensions like Tailwind

• Taking the leap into entrepreneurship

• Get your content out there

• It’s never too late!

• How to handle multiple businesses

• Naming your boards

• Relating to your audience

• SEO and keywords

• Action step!

Find Mackenzie:

“5-Step Pinterest Lead Generation” Checklist

These are the first five things I do as a Pinterest Strategist to make sure an account is ready to start gathering leads. Find it here: https://mailchi.mp/094a443952bd/8adks2uarl

Episode 40: Season 2 Preview

Welcome to Season 2 of The Pursuit of Badasserie: The Podcast

Well, well, well! Hold onto your headphones, folks, because Season 2 of our podcast is about to hit the airwaves, and trust me, you won't want to miss a single sassy second of it. We're cranking up the excitement dial to eleven as we dish out a tantalizing mix of entrepreneurial madness, unfiltered opinions, and an incredible up-leveled list of new guest interviews. Brace yourselves for some serious business badasserie as we serve up sass, wit, and our no-fluff attitudes with every episode. 

So, buckle up, darlings, because this season, we're here to slay the podcast game and leave you craving more of our signature audacious charm. Get ready to press play and dive into the best season yet as we break down what’s to come!

In this episode, we discuss:

• The growth and pursuit of badasserie

• Upleveling our podcast

• Everything that’s coming up this year and season

• Adding things to our list (we hope we don’t scare you)

• Pulling back to accommodate your audience

• What’s coming up with interviews

• Walking our own walk

• New books

• Lynn’s personal book coming out

• Our Upcoming Series and Courses

• Working with mortgage companies across the United States

• Getting our books published in different languages

• Looking back at your goals and benchmarkers

• Reach out to us so we can answer your business questions

• Progress over perfection

• Thank you for listening!

Happy Podcast-iversary!

We are so excited (surprise) to celebrate our one-year anniversary of The Pursuit of Badasserie: The Podcast! Welcome to Season 2!

Can you believe it? It's been a whole year since we dropped our very first podcast episode! Time flies when you're having fun, and boy, have we had a blast! From sharing hilarious anecdotes to diving deep into fascinating topics, we've laughed, learned, and connected with all of you amazing folks and a slew of incredible business owners and entrepreneurs whom we have had the privilege to interview. We're immensely grateful for the support we've received, and we look forward to continuing to deliver engaging content that educates, entertains, and empowers our listeners. We couldn't have done it without your support and enthusiasm. So, here's a big virtual toast to our one-year anniversary, and cheers to many more exciting years ahead! Thank you for listening!

Tune in as we take on Season One of our show and give you a preview of what’s to come!

In this episode, we discuss:

• Our whirlwind first season of the podcast

• Why we switched to weekly episodes rather than every other week

• Our Sales Series

• Entrepreneurship

• Monetizing our podcast

• Thinking ahead in your business

• Listening to and reading our own stuff

• What we get out of the podcasts

• The transition from every other week to weekly

• Finding people to interview

• How the interviews started and how they are going

• Control issues

• Ranking Top 10 in Southeast Asia

• Behind the scenes

• More to talk about

• Implementing what you learn

• Our Sales Masterclass Series

• Picking our favorite moments

• The evolution of our interview series

• RBF on YouTube

• Vocal warm-ups for “morning voice”

• Thank you!

Episode 38: Finish the Year Strong

How is it already halfway through the year? If you’re anything like us, you are heading into the second half of 2023 with visions of maximizing your time, efforts, and opportunities. And if you’ve already hit all your goals for the year, well, that can only mean one of two things: you’re either a rockstar (and we want you on the show), or you didn’t shoot that high.

So, where do you fall?

Let’s crush the remaining months and make all our loftiest goals come to fruition in this episode’s easy-to-follow, step-by-step guide to getting it all done.

Tune in as we take on the second half of the year like a boss!

In this episode, we discuss:

• Knowing where you are

• Assess where you are and know which goals you still need to achieve

• Self-audit

• Analyzing what’s working and what isn’t 

• Tracking and looking for repeatable results

• Making sure you’re in alignment

• Setting yourself up for success with proactive choices

• Separating your tasks and hyper focusing

• Specific goals

• SMART goals

• The everyday tasks that get you there

• How habits affect our progress

• Are you giving and getting what is needed?

• The flaw of consistency

• Adjustments and course corrections

• The ego blow

• Getting aligned with the bigger picture

• It’s not always easy, even if it’s simple

• Having someone else look from the outside

• Putting in the action steps

• What can you do today that is better than yesterday that can put you closer to your goals?

• Nighttime routines

• Balancing your mindset

• Daily actions and steps to reach your goals

• Knowing your triggers

• Action Recap

  
  

Episode 37: Who Are We?

Today we are getting down and dirty…and vulnerable. Get to know your hosts with some personal questions from our audience. From our major life influences to common misconceptions, and even our own projections, this episode is all about, well, us.

Do you have a question? Feel free to ask and maybe we’ll answer it on another show!

In this episode, we discuss:

• Misinterpretations

• How people perceive us

• Putting people on pedestals

• How we show up

• Projections

• Seeing people for all that they are

• The masks we wear

• The historical people who have inspired us

• Lynn & Amanda’s Excellent Adventure

• Positive and negative influences in our lives

• Our inner needs

• Changing our paths

• Pizza and sushi

• What our enemies would say

• Perfectionism, failure, and opportunity

• Fear of success

• Money mindset

  
  

Episode 36: Here’s to One Year!

It’s officially our one-year anniversary of publishing our first book, The Pursuit of Badasserie: How to Create Badass Business Abundance! Can you believe it?

We certainly can’t!

One of the questions we have answered over this last year was why “Badasserie?” What does that mean, particularly to us?

Well in today’s episode, we will answer that question and more as we celebrate one year of badasserie!

In this episode, we discuss:

• How fast and slow this year has gone

• How we came up with the title of our book

• Data dumping in the writing process

• Lifetime learners and lifetime doers

• The next thing

• The inner drive

• Nature vs. nurture

• Running to or running from your life

• We LIVE The Pursuit of Badasserie

• Feeling like a slacker

• The lottery

• A passion for business

• Finding the root of what’s holding you back or what’s pushing you forward

• Your path is yours alone

• Getting out of your own way

• Doing the self-work

• Calling each other out

• Partnership dynamics

• Thank you to everyone

• How are you spreading your own badasserie?

  
  

Episode 35: Bootstrapping vs Venture Capitalism

If you’ve ever wondered how Lynn and Amanda started their businesses, then this is your episode.  Today we weigh the pros and cons of bootstrapping versus going the venture capitalist route when funding your business. 

Both approaches have their merits and trade-offs, and the choice between bootstrapping and venture capital funding depends on various factors such as the business model, growth potential, founder's goals, available resources … and maybe the control issues of the CEOs.

Tune in as we take on business funding on The Pursuit of Badasserie: The Podcast.

In this episode, we discuss:

• What is bootstrapping?

• What are the differences and advantages of both?

• The control factor

• Fundamentals when starting a business

• Given or earned

• Using someone else’s money to leverage opportunities

• The tools you learn by bootstrapping

• Systems and structures

• Personal attachment

• How we use other people’s money

• Personal investment, financial and mental

• Grit and resilience

• Working on the business vs in the business

• Getting stuck and getting vulnerable

• Burning through the money

• Most businesses are sold on processes and systems, not products

• The unicorn thing

• Shark Tank

• Putting in the work

• Learning from both

• What we can learn from bootstrapping and venture capitalism

• Overcoming money issues

• Take the poll!

  
  

  
  

Episode 34: Authentic Leadership

Today we are taking a shift from sales to talk about the importance of authentic leadership. “Authentic” has been a major buzzword and we’re here to give you the straight talk on what this means for you, your business, and your leadership style.

Basically, it’s all about being the real deal. We're talking genuine, transparent, and ethical behavior. Authentic leaders strut their stuff with self-awareness and self-regulation, walking the talk and earning trust like a boss. They're not afraid to show a little vulnerability (and Amanda will talk about how much she hates this), because they know it's a sign of strength.

So that’s what we’re covering today, in a nutshell. Tune in as we take on Authentic Leadership! 

In today’s episode, we discuss:

• Finding ourselves in leadership roles

• Feeling like a leader

• Owning your leadership style

• The myth of leadership positions

• The overuse of “authenticity”

• Defining “authenticity”

• The dramatic shift in leadership styles

• The bulldozer leader

• Leading through a joint vision

• Understanding the journey

• It’s not about just one person

• Earning the position

• Emotional intelligence, self-awareness, self-regulation

• The importance of communication skills

• Positives and negatives of being vulnerable

• Empathizing without losing your leadership role

• Transparency coupled with vulnerability

• Using certain skillsets when needed

• What leadership isn’t

• Leadership is more than just owning a business

• Creating excitement and empowerment

• Why people stay and why they leave

• The importance of setting up foundations in company culture

• Alignment within the leadership team

• Knowing when to step back and step down

• Surviving as a leader

  
  

Episode 33: Sales Stories

Today’s episode is a little more casual as we tell some of our sales stories (notice I said stories, not success stories). This low-key discussion focuses on the learning opportunities of sales conversations and how we can adjust our skill and mindsets in any situation.

Let’s get after it!

In today’s episode, we talk about:

• Cultural adjustments

• Women in business

• Gender biases

• Closing the sale

• Getting over discrimination

• Overcoming ego

• Masculine personalities in women

• Cutthroat city business environments

• Island life on Maui and Big Island

• Killer mindset

• Adjusting your mindset

• Understanding behavioral styles

• Adapting to where you are

• Know your environment

• The myth of faking it

• Know your audience

• Rapport-building

• Grit and determination

• Scrappiness in sales

• How to navigate the gatekeepers

• Building your leads

• How sales haven’t changed

Episode 32: Sales Scripts

You may love them or hate them, but scripts are an integral part of your sales system (whether you know it, or not). Not only do they serve as a roadmap to effective communication, but they also provide the structural framework and guidance you need to ensure consistency, efficiency, and yes, easier-closing sales deals.

We love sales scripts for so many reasons–consistency, professionalism, trust-building, training tools, message improvement, objection navigation, etc–and if you use them correctly, they can be incredibly powerful.

Let’s break down the controversy behind sales scripts, today on The Pursuit of Badasserie: The Podcast! 

In today’s episode, we talk about:

• Telemarketing 

• Rinse and repeat

• The downside of telemarketing

• The script is not your enemy

• Product conviction

• The benefit of bullet points

• The purpose and design behind sales scripts

• Fear of the robot

• Cutco cutlery and product presentation

• Myths of scripts

• Controlling

• Authenticity

• Scripts are used for more than just selling

• Creating fundamentals

• It should feel like you

• Giving yourself the support you need in your business

• Quotas

• Smiling and dialing

• Building rapport and charisma

• It’s so easy to get off topic

• What scripting is and isn’t

• Cold calling

• Can be used all throughout the sales process

• Sales conversation template

• Understanding what went well in your sales conversations

• Common links

• Developing your own sales template

• Getting comfortable

• Training people how to treat us

• Training your people

• Networking event tips

• Cohesive language

• The efficiency of scripts

•  Gaining energy back

• Taking the prospect on a journey

•  Progress over perfection

• Action steps

Episode 31: Get Back in the Game!

Whether you have been “out” by choice or by circumstance, it’s time to get your business groove back and slay the competition with some serious badasserie! 

Today we talk about everything involved with getting back the game after a long or short period away.  You might need to shake things up, amp up your marketing game, or make some other boss moves to regain your edge. But the point is, you're not giving up and you're not letting anyone tell you otherwise. So get ready to bring your A-game and show everyone who's boss on The Pursuit of Badasserie: The Podcast.

In today’s episode, we discuss:

• What does “getting back in the game” mean?

• The post-Covid effect

• Introverts and mindset

• How situations throw us

• Questioning yourself

• Identifying the blocks

• How imposter syndrome plays a part

• Burnout as a business owner

• Internal and external correlations of stress and overwork

• Getting blindsided

• Trauma and the adrenal response

• Working on vs working in your business

• Proactive strategies

• Getting out of the routine

• Sales is easy to have resistance to

• Riding the sales bike

• Getting over the awkwardness

• Start with a baseline of healthy habits and structure

• Spending 18 minutes a day on a skillset

• The importance of consistency

• The full-force myth

• It’s really ok to start slowly

• The levels of productivity and performance

• The Start/Stop frame of mind

• Building the foundation and fundamentals to maintain

• Knowing what to fall back on

• Nurturing your core basics to build your business

• Fear and discomfort

• There is always room for growth

• Identifying your benchmarkers

• Taking your business to the next level

• What’s your “why” for getting back in the game

• Make sure you’re getting back into the right game

• What are you hyper-focusing on?

• Lynn’s personal memoir

• Leaning into discomfort in order to grow

• Get comfortable being uncomfortable–it will make you a better entrepreneur

Episode 30: Acting While It’s Hot

Summer is almost here, but that’s not what we mean when we say it’s important to “act when it’s hot.” 

Listen up, folks - in the cut-throat world of biz, you gotta strike while the iron's hot! That means pouncing on opportunities before they slip through your fingers like sand. You snooze, you lose, and in business, that can mean your competition beating you to the punch. Plus, who wants to be a Debbie Downer and kill the buzz when you've got a rad new idea? The excitement and energy will get everyone pumped and ready to take on the world. So don't be a wimp, be bold and take action when the time is right, or you'll be stuck watching others reap the rewards.

Let’s talk about what it means to act while it’s hot and how to take action when others don’t.

In this episode, we discuss:

• Our apparent need for a thesaurus

• Missed opportunities

• The risk of striking while it’s hot

• Letting go of control

• The world is only moving faster

• Identifying opportunities

• Ryan Reynolds and his brilliant business strategy

• Fast-vertising

• What’s hot and how to use that knowledge

• Adapting your marketing and advertising

• Freezing in fear

• The importance of fast-execution

• Figuring out the next steps

• Second-guessing yourself

• Creating your desired outcome without financial funds

• #godfavorites

• Implementation over expendable income

• Setting up systems to catch opportunities that are falling through the cracks of your business

• Sales Process

• Analyze where there are missed opportunities within your sales process

• Automate where you can

• Opening yourself up to receive

• Acting with integrity

• ChatGTP on the rise

• There is always an opportunity, whether it’s reactive or proactive

• Don’t hate the player, hate the game

• The soul of entrepreneurship is taking that leap

• Where can you fill in the gaps in your reactive process?

• Three levels of opportunity

• There is never a perfect time

• What’s the worst thing that could happen?

• Understanding the role of failure in business

• Moving your business forward

  
  

Episode 29

Speed Work: The Misconceptions of Efficiency, Productivity, and Quick Succession Implementation

Woah, that’s a mouthful. We debated what to call this episode for a while because this topic is way larger than just one particular thing and we have both dealt with the issue for basically our entire lives. And since elements of this concept have arisen quite a bit since the launch of our second book, we wanted to address it today.

In this episode, we discuss:

• What is speed work?

• We are not calling anyone out

• Hyperfocus and working quickly

• Knowing how to prepare and execute

• Preparing your outcome

• Procrastination

• Working well under pressure

• Everyone has a different process

• How you show up

• Judgment based on time

• The Picasso of the business world

• Merit vs time

• Experience and the end product

• Time/worth value

• Watching your own reactions

• Behavioral styles

• Your own speed of implementation

• We aren’t special

• Trusting yourself

• The fallout

• Real talk

• Understanding our audience

• Finding the balance in your productivity and output

• Hourly vs Salary

• Watching your intentions and mindset

Episode 28: Are You Using Your Sales Tools?

There are so many different types of tools we use in our sales arsenal, and today we wanted to pose the question, “Are YOU using your own sales tools?”

Over the past several months (and years), we have fielded so many questions around the sales processes and sales techniques we know and love and one thing has stood out–so many people either don’t know what tools they have or need and those that do know, often aren’t using them!

Let’s fix that.

In today’s episode of The Pursuit of Badasserie: The Podcast, we are diving into sales tools and how to get the most out of them.

Let’s get after it!

In this episode, we discuss:

• Our new Sales book

• How sales has changed

• Proactive, active, reactive sales positions

• Calling ourselves out

• Having a wall up around sales

• Reconnecting back to the basics

• The impact of stepping away from your sales game

• The dynamic of a solopreneur

• Analyzing your strengths in your sales process

• Reactive sales

• Leaving money on the table

• Being proactive in the client journey

• Are you complacent in sales?

• The exhaustion of proactive sales

• Sales state-of-mind

• Reinvigorating your passion

• The woo-woo side

• How to promote products and services that haven’t launched yet

• Expanding outside of your friends and family

• The ugly truth about your sales process

• Identifying the disconnect

• Are your numbers where they need to be?

• Calculating time/worth value

• Action steps for proactive sales

• Revisiting your sales process

Episode 27: Finding Your Power in Feminist Entrepreneurship with Melanie Childers

Today we are joined by Melanie Childers, a Master Certified Business Coach for feminist entrepreneurs, who is changing the toxic dude-bro business paradigm to one more collaborative, pleasurable, and FUN.

How do we sell with consent?

How do we overcome objections naturally?

How do we simplify and scale while still developing as a thought leader within our vision and business?

Tune in to learn about ethical marketing and selling and how to market in a way that empowers instead of disempowers your clients. Let’s stop feeling gross while selling!

In this episode, we discuss:

• Selling yourself
• Sales from all industries and angles
• Treat people like humans
• Selling is about empathy and meeting people where they are
• Building your belief in yourself
• Building a belief in your offer and your audience’s desire to buy
• Confirmation bias
• The foundation of confidence within
• Conscious and subconscious red flags
• Product conviction
• Sales with longevity
• Selling at different price points
• The toxic dude/bro selling technique
• Feminist selling
• The problem of profit over people
• Healthy detachment and filling yourself up from within
• The profit by-product
• Showing up in service
• You don’t have to use awful, sleazy tactics
• Fear of sales
• Empowering women to take control of how they sell
• Sales is service and helping people
• Connecting with your client’s dream
• The sale begins before the actual ask
• Overcoming objections in unexpected ways
• Not taking it personally
• Getting consent along the way
• Create and build trust
• It’s always about them, not you
• Healthy detachment
• Staying in your own lane
• Identifying your authority and expertise
• Holding the space without judgment
• Consensual sales conversations

Find and Follow Melanie:

Episode 26: Old School Sales Meets New School Strategy with Adrian Talbot

Selling today may look very different than it did ten, twenty, or even sixty years ago, but many of the traditional techniques still apply. And even though the buyers, the products, the technology, and the communication have changed significantly, the importance of listening and connecting with clients has not (or not completely).

Today, old school meets new school with our special guest, Adrian Talbot. With over 40 years of sales experience, Adrian combines traditional sales tactics with a modern twist and an emphasis on customer relations.  Tune in and learn more in today’s episode of The Pursuit of Badasserie: The Podcast.

In this episode, we discuss:

• Adrian’s start in sales (involving cigarettes and whiskey)
• Boiler room sales
• Selling what the clients want vs the high ticket
• Compounding knowledge
• Listening to clients and matching the right products
• How to get the sale the client wants while also appeasing the quota
• Never give up
• Be persistent, patient, and polite
• Always try to find a different reason why the client should be with you
• Keep knowledgeable on your product, but also on the client’s industry
• Be someone they want to listen to
• Position yourself as the expert
• Loving getting the deal
• The difficulty with industry ignorance
• The fear of face-to-face interactions over the use of email and technology
• Email can’t sell
• The two-way street of sales
• Relationship building
• Coming from a position of strength
• Speaking to the right person
• Body language and cues
• The importance of truly listening
• People like to talk about themselves, so give them the opportunity
• CRM (Customer Relationship Management) systems
• Keeping track of the little nuances

Find and Follow Adrian:

Episode 25: The Elegant Simplicity of Growing a Business with Christine Campbell Rapin

How do you build an audience and why is that important to the growth of your business? Today’s guest, Christine Campbell Rapin, is a Business Success Coach and Lifestyle Strategist who is committed to reimagining and distilling the elegant simplicity of growing a business by getting clear on what is actually driving client conversion.

As the owner of CLEAR Acceleration Inc, and the founder of the online community Scale Your Business to 6 Figures & Beyond, Christine helps Service-Based Entrepreneurs reach financial milestones with integrity, patience, and grace.

Tune in as we discuss finding our non-negotiables, going back to relationships and experiences, and remembering that we cannot simply build our business, we must also build the lives we want.

In this episode, we discuss:

• Growing up in sales
• The importance of a good handshake
• The integrity of sales
• You get what you measure
• It’s not about the numbers
• How do we know our business can take care of itself?
• Watching people focus on the wrong thing
• Sales is the oxygen of your business
• You are always in a relationship and collaboration that’s leading to a result
• Integrity is a number one core value
• Did you show up well today? Did you treat people with kindness?
• Education is not enough–people do business with people, not books
• Three types of leader–which do you want to be?
• Building a business can’t be built on when it is convenient
• Starting from the right place
• The application of knowledge and the gap
• It’s not about leads
• Don’t just build the business, build the life you want
• Audience building essentials
• Two things predict revenue: how many people you are meeting and how many offers you are making
• Getting clear on who your target audience is
• Continuing to nurture even when you have clients
• Are you marketing yourself?
• Working with high-ticket clients
• Looking for ways you can serve and people you can help rather than hunting for clients
• High-touch and high-impact networking and outreach
• Speaking, networking, and events
• Are you capable? Are you credible?
• Don’t forget to make the offer
• Don’t speak from a place of enlightenment
• It’s simple, not effortless
• Why you need thinking partners
• You cannot see your own blindspots
• Desperate money never moves
• Going back to experiences
• Having the patience to wait for the right conversations
• Deciding what’s non-negotiable
• Just remember you are a human being
• You are your business

Find and Follow Christine:

Episode 24: Authentic Sales Strategies with Adam Bude

Today we welcome Adam Bude to the show!

Adam Bude is an international, published author, sales expert, and course creator, who helps growth mindset and purpose-driven business owners to scale their businesses by increasing their sales conversion rates, profits, and systems creating, so they have a saleable asset of real value.

Adam combines nearly 30 years of commission-based selling, sales management, sales training, and business ownership across multiple industries, sectors, and markets.

And he has made it his mission to change the way people do business by creating authentic sales based on value, service, and abundance.

In today’s episode, we discuss:

• How Adam Bude got started
• Does anyone want to start in sales?
• Commission-based direct sales industry
• Transitioning from hard-core sales to authentic sales
• At the end of the day, sales is sales
• After over $100K in one month, Adam realizes he's doing it wrong
• The seller’s journey
• How much money can I make vs how much service and value can I provide?
• Coming at sales from a service angle
• Filling up from the outside vs the inside
• Reactive and transactional in communication
• Traits you must have as a business owner
• Grow and evolve or shrink and die
• Everybody is in sales
• A sale is made in every conversation
• Too scared to sell
• You are your best salesperson
• Sales is an extension of who you are
• Changing the way that sales and business is done
• Leading by example
• Leveraging yourself
• Being authentic and transparent
• The importance of vulnerability
• The industrial age of transactional selling
• Collaborating for the greater good
• Collaboration with clients
• Being an extension of your business
• Understanding your clients’ wants and needs
• Learning how to talk and how to listen
• The reason there is no trust in sales
• The human connection
• Money is a by-product of service
• The emotional attachment to money
• Energy and subconscious connection
• Building rapport
• Operating from adding value, not taking money
• Come from service, not KPI (key performance indicators)
• Operate from abundance, not fear

Find and Follow Adam:

www.theauthenticsalestrainingacademy.com

Episode 23: Power, Positioning, and Prospecting with Candice D’Angelo

Candice D'Angelo – a corporate dropout with 12+ years of sales experience – is the founder of The Selling Lab, an online space where business owners come to level up their sales skills and build custom trainings. Backed by a personal multi-million dollar sales book, D’Angelo has proudly taught more than 100 business owners the art of selling since the company's inception in 2018, and we are so excited to welcome her to The Pursuit of Badasserie: The Podcast.

Today’s episode is full of advice, expertise, and guidance on the ins and outs of growing your selling game and increasing your sales. Hint: Selling and sales aren’t the same things! Discover smart ways to position yourself as the expert, gain trust and authority, get over your fear, and realize the power of positioning … all in half an hour!

In today’s episode, we discuss:

• Ambition that goes beyond the corporate world
• Taking the leap into entrepreneurship
• Male/female dynamic in the corporate atmosphere
• The flexibility of working for yourself
• Inside sales and how to be a people person
• 70 and 80’s child hustle
• Sucking at sales
• Working your way up
• Get out of your own head and out of your own way
• Being afraid of sales
• Reactive sales
• Consistency
• Showing up as the expert
• Coming from a place of timidness or ego
• Positioning yourself
• Evolving with your business
• Low and high tickets sales
• Self-education
• Imposter syndrome
• The hustle culture
• Action, putting in the work, and being hungry in business
• Selling in the DMs
• Nothing is worse than losing a sale because you didn’t try
• The length of sales cycles
• The upfront close
• Behavioral style dynamic
• Matching energy
• Using a different “language” so that your audience truly hears you
• Navigating the sales questions and the answers you may or may not want to hear
• The fear of rejection
• Selling vs sales, what’s the difference?
• Without sales, there is no business
• Listening instead of just selling
• The power of waiting before you respond
• Guiding your prospects through the process to come up with the solution for you
• Handling the awkward silence
• It’s going to be ok and it’s going to get easier
• People tell us what they need if we listen with all our senses
• The power and importance of prospecting
• How to network effectively
• Different types of calls and their purposes
• Establishing good habits

Find and Follow Candice:

Episode 22: Accessing Your Selling Superpower with Samantha King

Are you ignoring sales? Are you wearing so many hats that you’ve forgotten about your sales chapeau? Are you a course creator or want to be?

From a Blockbuster beginning to telesales and course sales, Samantha King is no stranger to the numbers game and she is ready to help you strategize, reach larger audiences, and so much more by identifying and utilizing your sales superpowers.

Join us for this eye-opening look at how we can all leverage our people, grow our businesses, and finally start selling the right thing to the right people, right now.

In today’s episode, we discuss:

• Samantha’s start in sales
• Sales as a numbers game
• Growing a thick skin
• Working with course creators
• You cannot skip the sales process
• Putting yourself out there
• Finding your natural strategist skillset
• Being open to rejection
• Never stop growing
• Knowing your hot time
• Sales scripting and why it’s important
• Accessing your selling superpowers
• Working in a way that fits your lifestyle
• Leveraging and maximizing your skills and style
• Borrowing other people’s audiences
• Earning that traffic
• Who serves the same audience as you, but doesn’t do what you do?
• The beauty of collaboration
• Determining the most effective and long-term win-wins
• Traffic, authority, or conversion problems
• Plan with the end in mind
• What are you selling?
• Make sure what you are talking about is what you are selling
• Bringing people back to your authority island
• Subconscious red flags
• We are not content creators
• Building your authority
• Create and establish your expertise
• Learning how to sell
• The business friendzone
• The downside of creating content for your audience
• The strategy of sales
• How to use feedback
• Two-way engagement
• Make sure you know what all your sales and marketing is driving sales for
• The connection between marketing, selling, and content
• FREE GIFT!
• Calling all course creators! This one is for you!

Find and Follow Samantha:

Episode 21: Marketing to Sell with Jobe Neal

What is the difference between sales and marketing?

If you’re not quite sure, then this is the podcast episode for you! Today’s guest is Jobe Neal, a Marketing Strategist and Consultant who runs his own marketing consultancy and agency.

He has run and operated multiple 5 figures per month e-commerce businesses and now he helps service-based businesses to create content that converts.

If you are looking to create a sustainable and scalable marketing plan, then tune in!

Episode 20: Ingenius Alternatives to Selling with Ian Genius

Sales doesn’t have to be hard! In this hilarious episode of The Pursuit of Badasserie: The Podcast, we welcome Ian Genius, who went from hating everything about sales to becoming an international sales expert.

If there were ever a podcast to break down sales in the simplest way possible, this is it! Learn from easy-to-understand examples and straightforward explanations that will have you taking notes, and taking over your sales game.

And don’t forget to check out Ian as one of the contributors to our newest book, The Pursuit of Badasserie, The Sales Edition: Badass Business Sales Solutions!

You don’t want to miss this one!

In this episode, we discuss:

• Ian’s start in sales
• Making selling easier
• Fight or flight
• Buying under duress
• Making a sale so easy that you don’t need to be better at selling
• The best salesperson isn’t in the business
• Showing the problem and the solution
• Disconnection from the problem
• Who is the expert?
• Inferior competitors, DIY, and doing nothing
• Choices within the sales process
• Making it easier for your clients to make the best choice
• Who’s fault is it if your client chooses the wrong product or service?
• You can’t help someone you are fighting
• Selling yourself
• Getting in your own way
• Understanding the problem and knowing your own solution
• Focusing on the price of service rather than the value it offers
• How to help people understand your value
• Painting a realistic picture
• When you’re the expert, you forget how to be a beginner
• Just because you are making it simple, doesn’t mean your client is stupid
• Everything is simple to the expert, so where is the benchmark?
• The problem with K.I.S.S.
• Fail quicker
• Thinking and overthinking in business
• Helping others because you’ve been worse, not because you are better
• Your failures as a strength

Find and follow Ian!

Here is the link to my free ebook -

Episode 19: The “Lazy Salesman” with Graham Dobbin

In this example-filled continuation of our Podcast Sales Series, we are excited to welcome Graham Dobbin to the show! Graham is a sales expert, the Director of Change Management & Implementation of Dale Carnegie Training, another one of the incredible contributors to our new book, The Pursuit of Badasserie, The Sales Edition: Badass Business Sales Solutions, and a longtime friend of Lynn’s.

From door-to-door mop sales to a Sales Trainer and Master, Graham has seen every possible angle of sales imaginable and has the stories to prove it.

Calling himself the “lazy salesman” while learning the balance of all the highs and lows of a life in sales, Graham speaks on the importance of relational selling, authenticity, curiosity, and trust.

In this episode we discuss:

• Graham’s introduction to sales
• The original “remote work”
• How initiative can change the game
• Selling yourself
• How to put yourself front-of-mind for a job application
• Proactive and active sales strategies
• Being street smart and learning how to be as a person and salesperson
• Finding your instinctive curiosity and opportunity
• Changing the game by tapping into hunger
• Being the lazy salesperson
• Building lifelong sales relationships
• Having a reason to go back to prospects
• Learning to fail
• Making sure you secure your deals
• Balancing the highs and the lows
• Creating patterns of not closing the sale
• Acknowledging wins and sales insecurity
• Old school sales
• Relationship selling
• The mix of old and new techniques
• Getting uncomfortable
• It’s all about the number of conversations we are having
• The importance of trust
• Building a good network around you
• Correcting sales misconceptions
• The struggle with sales scripts
• Being authentic
• Be yourself and no one else
• Sales pressure

Find and follow Graham!

Graham Dobbin

Episode 18: Personal Agency and the Sales Relationship with Gregory Enjalbert

We are so honored to welcome our very first podcast guest, Gregory Enjalbert, who also happens to be a contributor to our second book, The Pursuit of Badasserie, The Sales Edition: Badass Business Sales Solutions.

Gregory is a global citizen and an absolute expert on Personal Agency, sales, and so much more. He is the founder of A Cup of CoFi, a business dedicated to helping you find peace of mind in your life and personal finance, and Co-founder and COO of the Agency Factory.

Today’s episode begins our series on SALES!

• How can we use active listening to build sales?
• How does trust affect your sales relationships?
• How do personal agency and autonomy reflect in sales and in your life?

Gregory is a wealth of information and we could have talked for weeks! Tune in to find out more about this incredible episode!

In today’s episode, we discuss:

• Personal agency
• Life purpose
• The capacity to know you have choices in life
• Not feeling like a victim
• Helping others achieve personal agency
• Autonomy vs personal agency
• Living as a global citizen
• Language as a window into the way people think
• Cultural complexities
• Selling highspeed raillines in China
• Know, like, and trust in sales
• Starting with a relationship
• The importance of trust within sales
• Knowing how to buy and how to sell
• Building deep relationships
• Understanding the sales relationship and how to navigate it
• Active listening and powerful questioning
• Different levels of listening
• Verbal and nonverbal cues and what they really say
• Listening to the brain and the heart
• Traditional sales cliches
• Adapting offers
• The importance of pausing
• Pause, breathe, and formulate
• Get comfortable with being uncomfortable
• Being a good human being for each other

Find and follow Greg!

Episode 17: Why Have a Sales Process?

Why have a sales process? What even is a sales process? Sales are so important that we literally wrote an entire book on the subject! However, covering all of sales in less than half an hour would be impossible, so we are breaking it down into bite-sized chunks, starting with the sales process, itself.

Why make one? What needs to be included? What are the specific parts? If you aren’t sure of your answers, then tune in and take notes!

In today’s episode:

• The difference between marketing, advertising, and sales
• Sales process vs nurturing sequence
• Bento boxing your sales process
• Asking for permission
• Navigating “no”
• Follow-up
• Building trust and rapport
• Learning your client and their needs
• Understanding your own product or service
• The “if I build it, they will come” myth
• Action, process, and duplicating your desired results
• The power and problem with intention
• Sales pipelines and sales funnels
• Why have a sales process?
• Going back to the basics
• Parts of a sales process
• Target market
• Dealing with objections before you get them
• Reactive sales strategy
• Sales script vs sales process
• Objection-based selling
• Knowing what your sources are
• Proactive selling
• Contacts, actions, agreements
• CRM (Customer Relationship Management)
• Setting the next steps
• Asking for the sale
• Unicorn sales
• Stick with the basics
• Length of a sales process
• Trial and error

Episode 16: The Common Denominator

“You’re so vain … you probably think this podcast’s about you, don’t you.”

Are you the common denominator? When things aren’t going so well in your business, your relationships, or your life, and these issues keep coming up again and again, are you the link? When things go right, do you know how to replicate your results?

Finding your common denominators can help you shift your focus to creating new, more productive patterns while allowing you to enact true change for the better (or to continue on the right path if you’re on it). By addressing communication styles, mindset, and attitude, as well as systems and processes, Lynn and Amanda break down when, how, and why you need to determine who (or what) the common denominator is.

In today’s episode, Lynn and Amanda discuss real-life, personal examples of looking for the common denominator, and how it makes all the difference in their businesses.

They cover:

• What is a common denominator
• Where to focus your energy and efforts
• Complainers
• Even leadership can be the problem
• Training your team
• Letting go of ego
• The common denominator as a positive
• When to bring on additional help
• Communication, mindset, energy, and attitude
• Understanding communication styles
• DISC
• Common denominator as a system or process rather than a person
• Amplifying your results
• Tracking and data analysis
• Recognizing when you or someone in your team are the problem
• Making difficult decisions as a leader
• Admitting mistakes
• Personality and cultural considerations
• Adding boundaries and accountability
• Having difficult and awkward conversations
• Obtaining results that move you forward
• How negative common denominators affect your bottom line, company culture, retention, client experience, and more
• Leaders lead. Managers manage. Owners own.
• When to step in and have a conversation
• Being partially liable
• Allowing the common denominator to be a part of the solution
• Not everyone can be an entrepreneur and not everyone can own a business
• “This is just how it’s done.”
• Going against the norm
• Solopreneurs and self-sabotage
• Lack of results is a result
• Holding yourself accountable
• Setting yourself up for failure
• Realizing regular events aren’t necessarily the common denominator

Episode 15: Love Them From Afar

As far as life lessons go, the concept of “loving from afar” is a tricky one to manage. How do you determine if a relationship is unhealthy? Do both sides benefit in a positive way? What are the pros and cons of continuing or stepping back from a relationship?

It can be a lot to process.

And it’s not only in personal relationships, but professional ones, too. If you’ve read our book, The Pursuit of Badasserie: How to Create Badass Business Abundance, then you are familiar already with this topic, and this episode will drive home some of our most important points.

In this episode:

• The reasons people hold onto toxic relationships
• How to cut a relationship
• Putting yourself first
• Business and personal relationships
• The shades of how you love someone from afar
• Millionaire Mindset with Rachel Rodgers
• The yearly relationship audit
• Adding value
• Are you the problem?
• What is the context of your relationships in each season?
• Learning triggers
• Holding space
• Having difficult conversations
• Creating dynamics
• It’s not permanent
• The importance of communication
• Respecting your own need for space
• Identifying your internal dialogues and relational red flags
• Evaluating your friendships
• Boundaries
• The conditions of unconditional love
• Motivational speaker Jim Rohn famously said that we are the average of the five people we spend the most time with, since we couldn’t remember when we were recording
• Spend your 2023 surrounded by people who will inspire and uplift you
• Making 2023 your best year yet

What’s your time worth? Do you even know? You may think the money-per-hour is a direct indication of your time/worth value, but have you looked at all you do? Do all the numbers add up? How can you increase that time/worth value without necessarily increasing your rates?

Today’s episode discusses how using delegation, strategy, and efficient choices can make all the difference in your time/worth value and why this is so important for entrepreneurs.

In this episode:

• The definition of time/worth value
• Energetic value
• Clarifying your hourly rate
• What factors into time/worth value?
• How to bill based on the actual time spent
• Can you charge more for education received for a job?
• Education as an asset
• When to raise your prices
• Accounting for taxes, licenses, and fees
• How Covid changed things
• Considering your own sanity and capacity
• Get specific on your target audience
• Understand your numbers
• The fear behind asking for more money
• Looking back into 2022
• Accessing your financials
• Are you taking a pay cut every year without knowing it?
• Burnout
• Job/worth value
• Remove busy work
• Delegate
• Streamlining your systems and strategies
• Understanding your energetic and spiritual value
• Productivity
• Spotting the red flags
• Dropping a client
• Action steps!

Episode 13: Goal Setting

It's a new year and everyone is talking about their New Year's Resolutions. Well, we’re not that crazy about New Year’s Resolutions, but we absolutely LOVE goal setting! There are so many ways to approach your goals and goal setting, and we are here to help you tackle your goals in a way that works for you and is actually effective. After all, we want results and projected results, not just happy thoughts. Let’s get after it!

Today we talk about:

• Why we won’t like New Year’s Resolutions
• Cultural differences
• Manifestations and intentions
• SMART goals
• The controversy around goal setting
• Free download
• Amanda’s requirements: realistic goals and actionable items
• The Secret
• If you want it, will it come?
• Setting intentions
• Manifestation and the Law of Attraction
• Having clear goals and gaining clarity
• Allowing others to help
• Getting predictable results
• Goals, strategies, action steps
• Having check-in points on your path to your goal
• Holistic goal setting
• Set goals that are relevant to you, not others
• Bringing yourself to task
• Setting up milestones for your important goals
• 3, 6, 9, and 12-month check-ins
• Longterm success
• Habits
• You don’t need a New Year, a Monday, a milestone birthday or any other reason
• What do you need to do today in order to get there tomorrow?
• Make it inspiring to you
• Action steps

Episode 11: Your Best Client

Best client. Ideal client. Target market. Client avatar … However you think of it, finding and attracting clients who resonate with your brand and your company mission is an incredibly important part of creating a company that lasts.

In this episode, Lynn and Amanda discuss:

• Understanding your ideal client
• Marketing to a niche market
• Focusing on your ideal client’s pain points and how to serve them
• Free Target Market PDF found on thepursuitofbadasserie.com
• Casting a wide net vs focusing
• Rebranding
• Is everything you are doing in alignment with attracting your ideal client?
• Attracting the right clients and repelling those who are not
• Know your niche
• You as an ideal client
• Training clients on how to treat you
• Depositing into yourself
• Pushing off growth duties
• Finding clarity to attract your clients
• Identifying your ideal
• Making a list of the good, the bad, and the indifferent aspects of your clients
• Make a list of what you do NOT like
• Start communicating properly
• Behavioral styles and how it affects your marketing
• DISC
• Treat people how they want to be treated
• Niching down
• Who needs your service? Who can benefit the most from what you do?
• Loyalty and retention
• Service-based businesses
• It’s ok to get rid of clients
• Always be reviewing your target market