Unstoppable Marketing & Mindset with Em Gee

What do hormones have to do with business?

Well, a LOT- especially if you're a woman over 30!

If you want to know the secret to thriving in business through inevitable hormone changes, this episode is for you.

Whether you are pre menopause, peri menopausal or beyond; your hormones affect how you show up in the world - including your business.

It's a slightly taboo topic, but if you're a female - it's something you need to be talking about and taking actions on.

Key Takeaways:

👉🏼The perimenopause party can kick off as early as your mid-30s, bringing a mixtape of hormonal ups and downs.

👉🏼Our uninvited guests? Fatigue, restless nights, and those extra kilos.

👉🏼Stress is the party crasher messing with your hormonal balance. Time to show it the door with some self-love and boundary-setting!

👉🏼Arm yourself with nutrition, movement, and a mindset that keeps the hormonal dragons at bay.

👉🏼Your body's speaking – listen up! Honor your natural cycles to keep your energy high.

It's not sci-fi anymore, is it? The future is here. And in 2024, it's gonna get hecccccitcccc.

🎧 Listen to This Episode If:

🤖You've ever wondered if AI stands for 'Absolutely Incredible' or 'Artificial Intelligence' (Spoiler: it's both!).

🤖 You want to be a innovative, forward thinking female entrepreneur

🤖 You're ready to dive headfirst into 2024 and want to know what's in store for us beyond rewatching 'The Jetsons'.

🔥 In This Episode, You'll Discover:

🌟 How I went from an AI novice to nerd without getting a single circuit board fried.

🌟 The transformative magic of AI in industries you care about (and some you didn't even know you cared about!).

🌟 Why your next customer service call might be more 'I, Robot' than 'I'm frustrated'.

In this episode we are putting your strategy, relationships, wealth and health under the microscope and getting a serious REALITY CHECK.

Angela Henderson isn't your average business consultant. Nope! She's a mental health clinician turned holistic business advocate who's main objective is to get you ALIGNED AF to your strategy.

👓 What's Under the Microscope?

🧠 Mind Over Matter: Angela shares her secret recipe for business success – and spoiler alert, it's not just spreadsheets and strategies.

💖 The Four Pillars of Prosperity: Strategy? Check. Health? Check. Relationships and Wealth? Double check!

🚀 Subconscious Beliefs and Self-Sabotage: Why fighting your inner demons is better than any business seminar.

🌈 Action Stations: Why Manifestation is BS without the ACTION.

You can check out Angela's 2024 Retreat here

This is a bloody exciting episode, because Leonie Dawson works very few hours a week, doesn't do 1:1s, and I managed to squeeze her in for a 30min poddy ep.. you lucky ducks!!

Leonie isn't just an entrepreneur with 20 years of selling her creations on the internet, she's a walking, talking fireworks display of business magic.

In this episode, she flips everything you thought you knew about business on it's head.

Leonie is un-niche-able, and makes millions.

She ditched social media marketing, and still made millions.

She won't pay Zuckerberg a cent for ads, but has a HUGE highly converting email list.

She records podcasts with her phone down her bra while driving.

Leonie just does business DIFFERENTLY, and I love her for it. After this episode, so will you.

Ever felt tangled in the web of your own business ideas? In this episode I bare it all, sharing how I mastered the art of simplicity in business, even with my chaotic manifesting generator energy.

• Dive into real-world examples from giants like Apple and Netflix and learn why less means more in terms of your business model.

• Grasp the power of the Pareto principle and transform how you work.

• Join the Simplicity Challenge! Be ready to streamline, redefine, and climb.

If you want to scale, evolve, and unlock the next level, this episode has the blueprint.

Do you ever completely switch off from business mode? I'm 100% guilty of pushing and hustling more than I care to admit - so I got Harmony Jade on the show to talk about mindset, nervous system regulation, and how to actually NAIL the work/life balance on your terms.

Key Takeaways...

✨Women have been fighting for their place in society for a long time, which puts the nervous system into constant "fight or flight" mode.

✨Outdated social constructs and roles, like the expectation that mothers are fully responsible for childcare, negatively impact women's nervous systems.

✨Knowing your own optimal routine that makes you feel energized and aligned, whether that's morning yoga or just a walk and coffee, is key. Don't force yourself into someone else's routine just because it works for them. ✨Consistency over intensity - ditch the adrenaline spikes for long-term zen.

✨Rest with intention - it's not laziness, it's listening to your bod.

It's two months till 2024 - NOW is the time to plan your goals!

Chrissy Safiotti is an expert in people and operations with over 13 years of experience. She launched her business, Grow Advantage, in January 2022, with a focus on supporting female small business owners with their people and operations. Chrissy's goal is to help women grow and scale their businesses by providing them with the necessary support and systems.

Here are the juicy key takeaways that Chrissy generously shared with us:

Delegate Like a Boss: It's crucial it is for small business owners to delegate tasks effectively. By outsourcing lower-value tasks, you free up your precious time to focus on what truly matters – those high-value, needle-moving activities that drive your business forward.

Sell the Dream: When it comes to attracting the right talent, Chrissy suggests a shift in perspective. Rather than merely highlighting your company, focus on showcasing the benefits and flexibility that the position offers. This approach will not only draw in top-tier candidates but also create a harmonious work environment.

Smooth Sailing with Systems: A well-defined hiring process and timeline are like the wind beneath your recruitment wings.

Systematise for Success: Building effective systems and processes is like oiling the gears of your business engine. They not only make your life easier but also provide the best experience for your clients.

The Perfect Match: Finally, Chrissy reminds us of the importance of aligning skills and strengths with roles. Don't try to fit a square peg into a round hole. Match the right person to the right role, and watch your business go boom!

This episode felt necessary this week. If you've followed me long enough you'll know I won't shy away from the big topics - and as an empath obsessed with understanding human behaviour, I could not just carry on 'business as usual' without covering this.

In this episode I talk about the current political situation in both Australia and the Middle East. I share a little about my view, but this is not to convince you to take on my view - more to open up perspective.

I then cover:

➡️ How politics and war are run by marketing machines

➡️ Our perception and politics

➡️ The propoganda game

➡️ Media manipulation

➡️ What YOU can do about it.

If you found this valuable, please share with with friends.

I'm pumped to introduce you to the incredible Dr. Nici Sweaney, data scientist, AI enthusiast, feminist...and the brains behind “Rebel” - the chatbot we are building for The Biz Rebelution!!

In a Nutshell: Dr. Nici’s here to spill the tea on why it’s crucial for us ladies in business to befriend AI and how a dash of tech can catapult our businesses into success!

Quick Bites:

• How not jumping on the AI wagon, could actually widen the gender gap!
• Save time and boost productivity with insight into some tools you probably haven't heard of...yet.
• Why women have an opportunity now, to shape AI in a way that’s ethical and ALL-inclusive! 💕
• Sneak peek: Our Chat-Bot Rebel is coming to offer your business tailored advice and a virtual high-five!

"If anyone needs a robot in their life, it's women and women with businesses."

Dr Nici Sweaney

Ever felt that *selling* on Instagram feels...a bit ugh!? 🤔 You're not alone. But what if I told you it doesn't have to be that way?

In today's episode, I interview Sheila Anderson - Online Business and Marketing coach - on Selling Through Instagram stories.

If you haven't already seen Sheila on IG, check out her stories and you'll see why I asked her onto the show - she's incredible at engaging her audience through stories and selling in an authentic way.

Sheila shares her strategies on:

✨ Building AUTHENTIC connections

✨ Turning viewers into avid buyers

✨ Why showing up DAILY in stories can be your game-changer.

🔑 Key Quote: "Your content builds your authority, but stories create connection and ultimately SELL."

Tune in to this mind-blowing episode where I spill the juice on how AI is not just the future—it's the NOW. Get ready to have your mind expanded and your business transformed!

**What's Covered**

- The seismic shift in the coaching industry in 2023 and why you should care.

- Real-life examples of how tech-savvy entrepreneurs are crushing it.

- The 1% Mindset: How to see opportunities where others see problems.

- A deep dive into AI and its limitless possibilities in coaching.

- Meet Rebel: The sassy, feminist AI chatbot coach you didn't know you needed.

- How AI is elevating the coaching game, making it more accessible and scalable.

We're all on the economy rollercoaster together right now, but what if we could focus on what is within our control an experience less scarcity?

I've invited Kim Kent - Money Coach for Women - along to the podcast this week because we NEED to be having more positive conversations about money.

In this episode you'll learn

🔥 The undisputable universal laws behind money that are governing your cashflow no matter what the economy is doing

🔥 Quick language shifts that instantly set you up for receiving more money

🔥 The 'masculine' actions to take to ensure you're setting your business up for financial growth

🔥 The 'feminine' flow you can embody to attract more energy/money

🔥 How to balance the masculine and feminine, the science and spirituality, to increase financial freedom

We've all been there, scratching our heads thinking "what should I price this offer" - doubting ourselves and wondering if we are overpricing, or not wanting to seem like the cheap and crappy option...

In today's episode I go through the questions you need to ask when pricing, and the mindset shift that takes you from doubting to deciding.

✨ What You'll Learn ✨ 1. Why we overcomplicate pricing: the psychology of why we make pricing so much harder than it needs to be

2. Why price doesn't actually matter, it's all in your messaging and marketing.

3. Tools to value stack your pricing so people want to throw money at your offer!

Helpful? Connect with me now to talk about how I can help you with your offers, messaging and marketing.

If I asked you what your sales process is, would you have to think about it for more than 10 seconds? OR are you just NOT making sales like you think you should be?

If YES... you need to listen to this episode.

Maree Kirkpatrick is a Sales Strategist with heart, she isn't into sleazy sales - she's into building relationships and making it EASY for your customers to make the decision to buy your offer.

In this episode, we cover:

• The difference between sales and marketing, and what comes first
• The biggest mistakes people make when it comes to making sales
• How to overcome objections respectfully
• Communicating value effectively so customer flock to buy

If you offer an online digital service or product, you've probably heard of Kajabi. It's the cult software that 'everyone' uses. Well... not everyone. I DON'T!

Good business decisions are based off researching what your business needs and finding the solution that fits.

Kajabi does not fit what I need for a reasonable price, in fact, I would need to spend 4x as much as I currently do to get what I need.

Cashflow is king, so I'm not spending 4x as much on something just because 'everyone else is doing it'.

In this episode, I outline why I don't use Kajabi, and share some of the alternatives.

I also share a process you can go through to determine what you need.

Here are links to the platforms I have referred to:

Imagine getting paid $10,000 for a 45 min Zoom Presentation #mindblown. That's what Jaimie Abbott helps you to achieve!

With years of experience as a paid speaker, Jaimie decided to start showing others how to do the same.

In this episode she shares her top tips to getting paid speaking gigs, including how to pitch, how often, where to find contacts, and then finally how to nail a presentation so you get even more!

I made a HUGE decision in my business last week. I burned down half of it.

WHY THE F WOULD I DO THIS?

You'll need to listen to find out.

🌐 Your Network is Your Net Worth... So, why does networking have such a bad rap? Not anymore! Get ready to rock your business connections like never before, as I chat to Ashley Matkovic, Founder of WA's largest female networking group, Fusion Biz Co. 🚀

Trust me, after this episode, you'll never see networking the same way again!🎉

What's the fuss about Fusion Biz Co.? As an obsessed member myself for 3 years now, I personally can't get enough of the unique "secret sauce" that makes this way of networking light me up.

🗣️ Listen in as Ashley spills the beans on:

- The real driving force behind starting Fusion

- How she revolutionized networking to be empowering and inclusive

- Her top-notch networking tips (prepare to be wowed!)

- Unstoppable tactics that fuel her success in business

If you want to conquer the business world with real connections, this episode is a must-listen!

Tune in now! 🔥🎧 Find out more about Fusion Here: https://fusionbizco.com.au/

Say goodbye to boring features, and hello to the magic of benefits based marketing.

In this episode, I share:

-what even IS benefits based marketing?

-why you NEED to be doing it in your business

-my number one strategy that's simple AF but is the golden ticket to nail your messaging

If you're an instagram user - you need to listen to this episode! In this interview, the queen of instagram herself - Brooke Vulinovich - shares:

- her incredible story of success and hard work!

- the secret insights no one tells you about instagram

- the biggest mistakes she sees businesses make on the 'gram

- the future of instagram (it's not as scary as you think!)

- her vulnerable and raw reason WHY she lives her best possible life after loss

Do not miss a minute of this episode, and get ready to take notes!

This is the episode you've probably been itching to hear, if you've been wondering what the DUCK I have been talking about with this new vision and THE MOVEMENT.

I have two lessons built into one here; a lesson on the importance of stopping to be unstoppable, and then an outline of the new vision I have.

This episode came about as a result of a conversation between the Money Queen Alex Unscripted and myself about the economy. You see, so many of us are in the fear train right now - worried so much about how this looming recession is going to impact our lives - that we have stopped showing UP in our business.

Fact: There are changes in the economy right now.

Truth: There are so many f*cking opportunities right now BECAUSE of the change in economy.

You need to listen to this episode if you've been worried at all about how these changes will impact your business. Alex, ex-accountant and now sexy lingerie-wearing money coach, will pull you out of that funk faster than you can spell that icky R word.

She shares a way of looking at this economic shift that will help you see opportunity over fear, and top tips to navigate how you are operating your financials and your mindset in business to come out the other side of this 'recession' BETTER OFF than you were before.

This has got to be one of my favourite episodes so far, do NOT miss the gold inside.

GPT enters the chat...

In this thrill ride of an episode, we're venturing into the riveting realm of AI, more specifically, the unstoppable force that is ChatGPT. That's right, we're talking about that smarty-pants, transformer-sounding machine that's making serious waves in the business world. No PhD in computer science required to enjoy this ride, we promise!

I'm going to dive deep into the ins and outs of ChatGPT - what it is, how it came to be, and why businesses are going gaga over it. We'll explore the juicy benefits, tackle the not-so-glamorous pitfalls, and dish out insider tips on how to harness this digital dynamo to supercharge your business.

Plus, you'll learn why even this high-tech marvel can't steal our jobs. So, gear up for a mind-bending journey that's part sci-fi, part business masterclass, and 100% pure Em Gee fun. Tune in, and let's chat, GPT style!

Today, we're diving head-first into the universe of Search Engine Optimisation, or as it's widely known - SEO. If you've been questioning what SEO is or why it absolutely needs to be a part of your marketing strategy, then buckle up because this episode is for you!

We've got the amazing Lyndsay Bibb, SEO strategist and client of mine for 6 months now, on the show. Lyndsay breaks down the concept of SEO in a way that's simple, clear, and downright illuminating. She's not stopping there though - she's also sharing her top-notch tips to boost your website's rank on Google. Imagine making your site a magnet that effortlessly attracts your dream clients. Sounds incredible, doesn't it?

Lyndsay's insights don't end with SEO strategies. She's also going to take us on a journey through her own business story - a tale of unexpected twists and turns, rapid adjustments, and triumphant success. I promise, it's a story you won't want to miss. So let's dive in, learn, and evolve together, shall we?

This is a fiery episode diving deep into a topic that has been creating a buzz in the marketing world: moral marketing. Is it a fresh perspective or is it shaming different marketing styles? Is it promoting ethical practices or is it just a narrow perception of what's right? Tune in to understand the nuances and think beyond the black-and-white.

What's inside this episode:

• The growing trend of 'moral marketing' and how it can sometimes become a platform for marketers to portray themselves as superior because they do not use certain techniques.
• Why having different values and marketing approaches is not only okay but also an integral part of being human.
• Debunking the myth that using pain points in marketing is inherently manipulative or negative.
• A different perspective on manipulation - how it is not inherently bad, but the intention behind it matters.
• Why addressing the negatives and tapping into pain points can help connect with potential clients who might need your product or service the most.
• How using emotions in marketing is a part of our human nature, and ignoring this aspect can be detrimental to your brand.

Get ready for an explosive episode of The Unstoppable Marketing and Mindset podcast! This week, we have the incredible Angela Henderson stepping in with a BANG. With 15 years of experience as an award-winning business consultant, Ange is about to drop some serious knowledge bombs on building wealth holistically in your business and life.

Ange peels back the layers and dives deep, wasting no time in sharing how raising her vibration has become the ultimate game-changer in her business. But that's not all—Ange's no BS approach to decision making is what sets her apart. She's unstoppable, and her ability to adapt every single day to whatever comes her way is downright impressive.

We're unlocking the secrets to unstoppable success as Angela Henderson brings her A-game to this mind-blowing episode. Brace yourself, because this one's going to rock your world!

Get ready for an episode that's all about getting those eyeballs on your business - for FREE!! We're diving headfirst into the world of visibility and why it's the secret sauce to success in any and all industries.

If you're wondering why you should repurpose your content, listen up because I've got some serious knowledge to drop.

Not only does content repurposing save you time, but it also helps to extend the lifetime of your content on social media. And let's be real, creating fresh, new content all the time can be time-consuming and draining. But why do that when you can leverage what you already have?

With the right strategies and tools, you can make your content work harder for you.

So, let's get down to business. I'll take you behind the scenes in MY business and offer you a content repurposing strategy that makes it as easy as sipping on a cocktail at the beach!

If you're looking for some serious inspiration and motivation to help you celebrate your achievements in business, this episode is for you! Rebecca has an incredible story to share, there's so much gold in here, you won't want to miss a second of it.

Now, if you're not familiar with Rebecca, let me tell you, this woman is a force to be reckoned with. She built a global video production company, worked with big clients like LinkedIn and Microsoft, and even snuck in a feature film! But after a hectic 2020, she decided to pivot into business coaching, helping women celebrate their business milestones in a big way.

One of the biggest takeaways from our chat is to be like marmite if you want to be successful - people will either love you or hate you and that's ok! Rebecca shares some amazing tips on how to overcome this self-doubt and fear, like focusing on the camera instead of yourself, not watching yourself back, and just having fun with it!

Grab your headphones and tune in to this episode of Unstoppable Marketing and Mindset with Em Gee featuring the incredible Rebecca Saunders!

Thanks to YOU listening and rating the podcast, we made it to the top 100 worldwide AND number TWO in Australian Marketing Podcasts.

Right up there with Jenna Kutcher and Dean Graziosi!

In this episode I pull back the curtain on my strategy to get there, because this was INTENTIONAL...not luck!

It's short, sharp and straight to the point- with mega value.

This episode sets the bar HIGH for the first guest expert! Tina Tower is MY business coach, and she is world renowned for her online course creation community. Who better to bring onto The Unstoppable Marketing & Mindset Podcast?!

If you've ever wanted to create an online course or program, this conversation is for you. As a self-confessed launch-lover, Tina explores the contrast between live launching and evergreen marketing. She also opens up about her recent struggles with her least successful launch earlier this year and how she used those lessons to enhance her more recent launch.

We then dive into how phenomenally fast an online business can grow compared to traditional business, and the mindset behind such huge growth.

Do you understand marketing funnels? REALLY? People in the industry make this topic way more complicated than it needs to be. In this episode I am going to simplify the marketing funnel to the point where you say '"OHHHH NOW I get it, finally, and I can actually see how this will BLOW UP MY BUSINESS"

Let me explain how every aspect of business marketing is a funnel through customer/client experience, from not knowing a brand to becoming a raving fan.

I'll break down the different strategies for each part of the funnel and highlight the importance of filling the gaps. I'll show you how to focus on what is working, and to stop investing energy in areas that are not converting.

Grab your trusty notepad and pen because you're about to have more lightbulb moments than a firefly convention in this episode!

Welcome to the first episode of The Unstoppable Marketing & Mindset Podcast, with me- Em Gee.

This episode is the one where I need to convince you to keep listening (or not), because if you love my vibe, my story, and my lessons.... you'll be a lifer!

The first 3 episodes will be available on April 21st and you can go into the draw to WIN 2x$500 vouchers to work with me simply by listening to this episode then rating it on Spotify or iTunes.