The Set Up | Marketing and Music

We are so excited to share our 100th episode, featuring Los Angeles based-singer, songwriter and producer Able Heart!

Able was lost in life after his Amateur US Olympic snowboarding career came to an abrupt halt due to an injury. For years, he questioned his life and struggled with depression and addiction in his hometown of Philadelphia until he found a deep connection and purpose with music. Creating music became his therapy and healthy outlet to express himself. Able hopes his music can now inspire and help others.

Able won the show SONGLAND on NBC and worked with Ryan Tedder and Ester Dean to create the Jonas Brothers’ hit song "GREENLIGHT" which was #1 on the billboard charts.

Able's single Whisper went viral trending #2 on Canada, Norway, South Africa and Ukraine "Spotify Top 50 Viral" and TikTok with over 100,000,000 plays and over 100,000 user created videos and 4 million views on YouTube. He also put out 40 songs in 40 days this year.

We discuss all of this in today's episode!

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3:00 40 songs in 40 days challenge

7:00 Going Viral on TikTok

11:15 Building his look and brand

12:30 Creating and Filming 'Whisper'

39:30 Able's Journey

57:00 NBC's Songland/ Writing Greenlight

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Connect with Able Heart here: https://www.ableheart.co/exclusive

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If you enjoy the podcast, would you please consider leaving a 5 star review on Apple Podcasts/iTunes? It takes less than 30 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

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Today we are joined by Brenden Starr, an Alternative/Pop/Rock artist with a national audience as well by auditioning for 13-Time GRAMMY Award-Winning Artist Lady Gaga as a backup tour singer and qualifying for television shows like American Idol and X Factor. We discuss his debut album 'Hopeless Romantic' in today's episode.

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3:00 Hopeless Romantic

11:25 Journey into Music

16:15 TV Shows

29:00 What do you want to be known for?

Today, Scott Grady from The Mercy Stone joins us on The Set Up podcast to discuss their newest release ‘Crash’.’ Scott shared the heartbreaking story behind the beautiful ballad of a song and how the song was created.

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2:00 Crash

10:00 Songwriting Process

19:30 Evolution of the band

23:00 Meeting Mia, lead singer

28:30 Fanbase

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Today we are joined by an up and coming 17 year old singer songwriter from LA, Kaylee Lauren. Kaylee Lauren pairs her vulnerable and introspective lyrics with her emotional and distinctive vocals. She has seen consistent success with growing her fanbase with over 700,000 streams for her newest release “Not Enough’ and over 35,000 monthly listeners on Spotify.

Kaylee joins us on The Set Up podcast to discuss how she prioritizes her mental health, and her newest release ‘Not Enough.'

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2:00 Not Enough

5:00 Mental Health

9:00 Songwriting Process

12:00 Background in Music

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Sin. is an Indie / Psychedelic Rock band based out of Chicago. Their sonic sound pulls influence from the likes of Ty Segall, Iggy Pop, Wilco, Alex (Sandy) G, and more. Their lyrical topics embrace the human experience, giving into desires, reclaiming the biblical term "sin" in a somewhat positive but melancholy light. With Ethan Oliver on vocals and guitar, Brian Chindblom on guitar and backup vocals, Joe McTague on bass, and Caleb Nelson on Drums, the group is able to create a harmonious yet psychedelic experience for those who witness them perform.

We discuss their newest release and the DIY scene in Chicago.

3:30 DGH & "Unspoken Ghosts Vol. 1'

11:00 DIY Scene

16:00 Stage Personality

20:00 Upcoming Show + New Release

28:00 Promo

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Today, we are joined by Dan aka Daniel G Harmann. DGH's songs draw the listener in with their dark and smoky feel while escorting you through life's landscape of pain and redemption in a way only a trusted friend can.

In 2022 he suffered an injury that kept him bedridden for a month. Without the ability to sing or play guitar, he recorded an ambient/instrumental EP from bed, while using an OP-1 keyboard, midi keyboard and computer. This turned into a new exciting path that he's continuing to explore."

In today’s episode, we will discuss his new release ‘‘Unspoken Ghosts, Vol. 1, and his success with collaborations in his music.

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5:00 DGH & "Unspoken Ghosts Vol. 1'

12:30 Collaborations

25:00 Unspoken Ghosts Vol. 2

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Today, we are joined by Ken Newman. Ken is a San Francisco-based rock Singer Songwriter with a passion for change and a mission to help the homeless in california.

His album, “What Am I Afraid Of?” produced by Scott Mickelson, was released in April of 2022 with critical praise. The music video of the title track has been awarded at 15 International Film Festivals.

Ken also executive produced and was a contributing artist on a compilation album, “Blanket The Homeless.” All sales of this album, as well as a percentage of his recent album, benefit BTH.

We will discuss his newest release What Am I Afraid Of and how artists can get involved with charitable organizations.

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Meet Ken Newman

Balanced BreakFest Community

Donating to Homeless Shelters

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Today, we are joined by Matt Axton. He is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” with a mix of folk, roots, country, blues, and rock.

As a youth, Matt was on and off tour buses with Matt Axton is a California-based singer-songwriter, guitarist, and band leader. His music is a “humble slice of Americana,” a mix of folk, roots, country, blues, and rock. His eclectic style was grown in the mountains of Tahoe and proudly honed in the heart of the Axton music legacy. Matt’s grandmother, Mae Boren Axton, co-penned Elvis Presley’s first million-selling hit Heartbreak Hotel and was known as The Queen Mother Of Nashville. Matt's father, Hoyt Axton, was a musical powerhouse in the folk-country-rock scene writing hits like Joy to the World, Never Been to Spain, and many more. Boasting over 300 original songs of his own, Matt Axton is making his mark in the West Coast music scene with a recent single and video release of his bittersweet and bright country love song Blue Sky Rain, followed by collaborations with Hollywood bluegrass, country and rock mainstays dad, Hoyt Axton and grandmother Mae "Queen Mother of Nashville.

Matt shares his newest release Blue Sky Rain and stories from being on the road in this episode of The Set Up.

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Meet Matt Axton

Family history of musicians

Folk Americana Songwriting

New Release ‘Blue Sky Rain’

On the Road and Touring

‘Making Good Music’

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Gus Glasser is a 23-year-old Atlanta native with a style described as soulful pop and musical influences like Trey Songz, Flying Lotus, Mr. Carmack, and Marc Rebillet.

Gus recently released “Days After South Africa,’ influenced by his time in rehab there. He uses music to share his challenges with mental health and addiction. He is known for his improv performances on Atlanta campuses, with his single "A Really Damn Long Day" blowing up on TikTok and 5.5million streams on Spotify.

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Today, we are joined by Gus Glasser to discuss street performances, addiction and his release ‘Days After South Africa.’

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This has been a hands down favorite and the most fun interview we’ve had. You can feel the energy radiating from Gus through our computer screens. From the periwinkle wall to the constant banter and playful comments about our studio, we hope to have him back on very soon. You can feel that music is his life, and has saved him from a dark path. Music brings him life and he is an example of being his number one fan. Gus was open about his experience in rehab, which inspired his new album, and how he has made waves making videos of himself improvising music on the college campus he ironically dropped out of. He ended the interview with a sneak peek of his unreleased upcoming single, which was a pleasant surprise to the day.

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Meet Gus Glasser

Musical Influences

Authenticity in Music and Social Media

Street Performances on College Campus (in Atlanta)

Why Gus Loves Music

Releasing “Days After South Africa”

His Addiction and Rehab

“The Guy That You Turn To”

New Song Sneak Peek

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Nikmoody is an Italian-American rapper from Long Island, NY.  Hopeful yet brooding, his lyrical style reflects his love for old school hip hop and grunge rock & roll. He’s known for his powerful songwriting and contagious performances. He’s hit the stage with the likes of Dizzy Wright, KOTA The Friend, and Asher Roth. After performing on Shade45, at SXSW and the Empire State Music Festival, Nik headlined his first international tour in London & Finland in 2022.

Nikmoody recently released his first album ‘Madhouse.’ Guided by his producer Blvff, Nik has adapted to the bouncy trap sounds and melodic guitar rhythms of the new school while keeping the boom bap core that his fanbase craves. He even blends into the world of metal with a feature from Stray From The Path’s DR€W ¥ORK on the standout single “BMT.”

Nik “channels experiences of loss, addiction, and a near-death experience into his music.” It’s within these experiences that Moody found his voice. He rallies every misfit, every quiet kid who feels overwhelmed by the world to cross their fingers, and find hope until the bitter end.

Today, we are joined by Nik to discuss touring, songwriting and his new release ‘Madhouse.’

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Nik took this interview from his long island apartment, surrounded by a white board of ideas behind him. Nik is a true east coast guy at heart, and shares his love for his roots and the support he has gained from it. He brings this very raw sentiment to the conversation. This interview has no shortage of insight on touring and live performances.

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Meet Nick Taldi aka nikmoody

International Tour

New Album ‘Madhouse’

Songwriting Process

Promotion before the album

Collaborations

“A passionate guy’

Advice for young artists

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For almost 30 years, Andrew Rodger has performed throughout Canada, solo and with his own band - Stop Yelling. After a lengthy break from the music world to begin his family, Andrew returned to music in 2020 amidst a very different musical landscape from the one he left.

Self proclaimed sadly optimistic songwriter, working from his home studio space, he has released 7 complete albums in the last 2 years. Two of which we will discuss today are “Haunted Cowboy Sounds’ and The Wanderer.

(The Interview)

The interview was held virtually but we can see Andrew in his purple/blue home studio with banjos and guitars on the wall. The conversation starts off lighthearted, fun, and turns into a feeling full of hope and full of love. His kids are an important part of his life and he has no shortage of stories to share with us. We get a glimpse of a true writer with a great memory of his past and lots of quotes from great musical legends.

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New Releases “Haunted Cowboy Sounds’

Meet Andrew Rodger

Live, Virtual and Local Shows

Making Kids Music

Making an album in 30 days

‘Someone that helps others’

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Haunted Cowboy Sounds out now! https://andrewrodgermusic.com/

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Katie Zaccardi is a coach and educator for musicians, music teachers, and music coaches, helping them grow their business & bank accounts while ditching overwhelm, self-doubt, and burnout for good. After dedicating 10+ years of her life to the music industry as a student, indie artist, and music industry professional, and creating a life of freedom, abundance, & music for herself, she founded "Out to Be" to give music entrepreneurs the tools, support, & motivation to do the same.

Today we discuss how Katie helps you define your brand as an artist and craft your messaging to always be your authentic self.

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Your brand as a musician is so much more than your genre or your color palette. It’s a reflection of who you are, and why your audience loves you. Knowing your brand makes it easier to show up authentically online and create content with confidence. That's why Katie created The Artist Brand DNA Quiz that helps musicians figure out which one of the 6 Brand Archetypes (The Romantic, The Advocate, The Inspiration, The Observer, The Party Animal, The Entertainer) they are.

Take the quiz https://www.katiezaccardi.com/

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Megan Hamilton is a producer and vocalist out of Minneapolis. With her debut on Bristol’s Ghetto Funk, Hamilton brings a European influence to funk in the US. Her recent tracks have been supported by moguls like Benny Benassi,  CloZee, Stickybuds, Funk Hunters and more.

Today we discuss how Megan connects with her fans through her genre bending performances and personal brand.

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Who is Megan Hamilton?

Energy at Live Shows

Personal Brand

Race, Sexuality and Gender Identity

Advice for Music Professionals

What do you want to be known for?

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Time Flies by Megan Hamilton https://open.spotify.com/track/55fjUuhmGwrKBD5MyrpZUN?si=3bfa90d2356d4ea9

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Jamie Way has been working in the music industry for over 15 years. He's designed and marketed over 100 online ecommerce stores, including Beyonce, Slayer, Snoop Dogg, Busta Rhymes, Aaliyah, Mariah Carey, Motorhead, and a lot more.

He started working with EMPIRE 3 years ago to help develop and scale an eCommerce department.

This week, we discuss Jamie’s role in the launch of Aaliyah's online store, and the strategy it took to help One in a Million hit the top 10 on billboard.

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How did Jamie Way get into Music?

E-Commerce at EMPIRE

Planning to Launch a Digital Store

Aaliyah’s Online Store

Merch & Digital Album Rollout Plan

What do you want to be known for?

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Aaliyah's One In A Million Album

Micah Bickham is a live performance director, handling the creative content development and production of original content at Vevo.  He's directed and worked with Ariana Grande, The Weeknd, Justin Bieber, Billie Eilish, Lorde, Halsey, J Balvin, Camila Cabello and many others.

Micah started his career as a tape duplicator for Joel Osteen. In 2008 he created a production company focused on live performances captured in a cinematic way.

Today, we discuss how Micah creates official live performance music videos under Vevo for artists like Ariana Grande, driving greater support for her music.

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Who is MIcah Bickham?

DIY Musician to Joel Osteen TV Editor

Content Production @ Vevo

Types of Vevo Original Content

Promo Timelines

Ariana Grande Live Performances

What do you want to be known for?

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Safety Net ft. Ty Dolla $ign https://www.youtube.com/watch?v=r2XJ9P1NvJc 

Positions https://www.youtube.com/watch?v=uL52DajINdY

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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As a manager, Alex has developed intimate relationships while building successful careers for multiple musicians. From navigating the quick window of opportunity to capitalize on viral moments to creating partnerships, he's found being in the middle of it all is what he enjoys the most.

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Today, we discuss how Alex supported gavn!’s release of “Crazy,’ and facilitated both publishing and record deals.

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Who is Alex Hallerman?

Working with gavn!

Studio Video Gone Viral

Gavn! Journey to a Record Deal

Meme Profile Campaigns

Next Steps: Creating more music

What do you want to be known for?

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"crazy" - gavn! https://open.spotify.com/track/5ygXl5iJI59xBS22IEvzVY?si=55ad664386d24fcf

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Charles joined MassiveMusic in 2016 as Global Director of Growth. Together with the team, Charles is responsible for creating and developing relationships for award-winning brands such as the LEGO Group, The Heineken Group, andESL Gaming. Before joining MassiveMusic, Charles co-founded a brand partnerships agency, where he worked with artists such as Daft Punk, Rihanna and Pharrell Williams.

Today, we are discussing how artists can leverage partnerships with brands for greater visibility and global reach.

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Who is Charles Gadsdon?

Brand Partnerships at MassiveMusic

Music as a Tool for Brands

Artists + Brands

Benefits of Partnerships

Lotus Formula 1 + Daft Punk

What do you want to be known for?

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Matt Ladis is the founder and talent manager at Mad Lettuce Entertainment, representing Jonah Roy & Walden. Previously, he was a business manager at Monarch, and a festival organizer in college.

Today, we are discussing how Matt helped Jonah Roy use TikTok during the release of “Pressure’ that boosted his streams to 60,000 in 8 short weeks.

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Intro to Matt Ladis

Starting Mad Lettuce 

Tip for Taxes

Managing Jonah Roy

Releasing ‘Pressure’ by Jonah Roy

TikTok Promotion

60,000 streams in 8 weeks

What do you want to be known for?

Last Advice

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https://www.jonahroy.com/

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Ethan Udell is currently the Marketing Manager at Arista Records and Nell Jones is the Production Manager at Offbeat Media Group. During college, Ethan started the boutique management company Ryder MGMT, and Nell joined him to help out with all things marketing. Since graduating, Ethan and Nell manage a roster of artists, and lead digital strategy on a variety of records including a Grammy-nominated album.

Today, we discuss how Ethan and Nell helped SypSki release multiple remixes of his single ‘Down and Out’ to increase his fanbase and streams to over 3M listens!

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Meet Ethan, Ryder MGMT

Meet Nell, Ryder MGMT

Emo/pop Soundcloud artist, SypSki

‘Down & Out’ Artist Collaborations

‘Down & Out’ Alternate Versions

Remix Strategy & Outreach

Promoting Remixes to Different Audiences

What’s Next

What do you want to be known for?

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Emerging Arizona-based artist SypSki has begun to make a name for himself with his music. For the past several years, he has grown to develop his own unique sound, a versatile mix of styles that combines pop, rap, rock, dance and indie. SypSki kicks off 2022 with his new single “Instagram (Letterman)” out January 21st

Original - https://open.spotify.com/track/0wV91HyxK0DunZraVv7jcz?si=c486777ebd734063

Remix - https://open.spotify.com/track/15llu6vBxUkxT3atrT4FME?si=8295626e30b64a61

Punked - https://open.spotify.com/track/1RLypG2sfgq9l7BOUhJadj?si=7690b06128f74655

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Susanne Hazendonk leads the Spinnin' Records team as the Head of Global Marketing, overseeing the leading Dutch label’s product management, promotion, streaming, radio, and marketing departments. Her career in the music industry started at Warner Benelux in the late 2000s, but her seeds of passion for music, particularly dance music, were first planted as a kid when she stumbled on the raw and energetic rave sounds of the 90's. In the years since, Susanne has climbed the ranks of the industry, gaining hands- on experience with acts like Michael Bublé, The Red Hot Chili Peppers, and Bruno Mars.

Today, we are discussing how Susanne used data to identify key markets and help ‘Thunder’ by Lum!x go platinum around the world.

https://www.youtube.com/watch?v=yCTxqM-aLtE

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How Susanne Started in Music

Working at Spinnin’ Records

Dance Music in Europe

Planning the release of ‘Thunder’ by Lum!x

Using Data to Approach Different Markets

Timing is Everything

“Music is Emotion.”

Other Resources

What do you want to be known for?

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Cheyanne Powell is the Founder of Roz Projects. She founded her own company after working for Madison House as a booking agent, and an Account Manager at Festicket. Now, Cheyanne handles the PR and creative strategy for artists in collaboration with Wiz under the Taylor Gang Label.

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Today, we learn how Cheyanne used press coverage to get  Fedd The God verified with over 2 million streams for the release of ‘Yea Yup.’

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Starting in Production Design

Roz Projects

Hip Hop Artists

Fedd the God “Yea Yup’ & Taylor Gang

Public Relations for a Release

Journalist & Media Outreach

Placements That Pushed ‘Yea Yup’

Pitch Trigger Words  & Follow Ups

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An artist who embraces an audio-visual approach to creativity, Ariana and the Rose writes, sings and performs a ‘coming of age’ story. Her honest synth driven songs have accumulated over 9 million streams, her vivid experiential music videos have been viewed over 3.5 million times and she has toured extensively in both the US and the UK, bringing a unique brand of performance that transcends the traditional boundaries of a concert. She has amassed over 13 million views on TikTok with her feminist driven "piano chats."

Today, we learn how Ariana and the Rose stays active between projects to engage with her fans and increase her following.

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Started in Songwriting

Making an Album During COVID

Creating Moments In Between Music

Finding Your Space in TikTok

Building Momentum on TikTok

What’s Next?

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Anthony Pacheco is the Founder of Simpl, a music marketing agency, and also PomoteKit, an analytics tool for artists. Previously he has worked in marketing at all of  the majors.

Having played in bands since his early teens (and even charting Billboard with Dwellings), Anthony’s perspective on the industry has helped both developing and established artists get to where they want to be.

Now established as a well-known marketing guru on platforms like TikTok, facebook and instagram, he works with 100s of artists like Whethan and Good Terms.

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Today, we are discussing how Anthony used paid advertising and analytics to increase Good Terms’ Spotify listeners by 145% in one year.

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From Musician to Marketing

Working with  Good Terms

Release Goals

Paid Advertising on Facebook & Instagram

Different Platforms for Ads

Target Audiences

Tracking Campaign Performance

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Tanya Sassi is the Global Music Partnerships @ Lightning Agency, leading influencer marketing campaigns for major & indie labels globally. She works with some of the greatest artists of our time, namely Elton John, Shakira, and Aretha Franklin.

Tanya received a master’s in music management and began a career at Sony Music in digital sales. Prior to her role in music partnerships, she lived in Dubai for 4 years, working at Universal Music, managing local relationships with DSPs.

Today, we discuss how Tanya uses influencer marketing on TikTok to keep established artists in the forefront and reach new fans. Including the use of 7 TikTok Influencers for "(You Make Me Feel) Like A Natural Woman" in promotion of Aretha Franklin's Documentary that resulted in 2 MM views and 390 fan created videos.

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From Masters to Music

Marketing to Different Markets

Defining Influencer Music Partnerships

Goals & Metrics

Creating a Schedule & Strategy

Identifying the Right Influencers

Budgets for Influencers

TikTok Tricks

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Anne Leighton is writer,  publicist, educator and musician. Although her experience is in tour publicity, she shifted to single and full-length music during the pandemic, and works with a range of artists across various genres. Anne has written 4 books, most notably her poetry collection, “The Leighton Explosion.” That helped her find a songwriting deal with Sheer Music Publishing bringing out her alter ego—rapper Bronx Buffalo.

Her background in radio and print, helps her understand journalist needs. Anne believes that all artists can create their own opportunities and use social media as a billboard to their careers.

Today, we discuss how Anne built connections with niche media outlets for Joe Deninzon & Stratospheerius.

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Anne’s Background in Radio & Journalism

Relationship with Joe Deninzon

Publicity Year - Round

Press Release Best Practices

Finding the Right Media Outlets

Where to Start (Google Alerts)

Resources for Music Professionals

Building Momentum & Follow Up

What do you want to be known for?
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Tara Divina is a heart healing musician and business coach for creative entrepreneurs. Before owning her own business, she was the Vice President at the Warner Music Group and Sanctuary Records where she was featured on Billboard’s 30 Under 30. Tara has worked on hundreds of album campaigns over the years, and just released her own singles “Just Let Go’ and “Grieve.”

This season we are exploring marketing campaigns and their impact on artists. Today, we are joined by Tara to discuss how her experience led to a successful crowdfunding campaign and boost in her streaming numbers.

Background in Music Business

Pivoting to Heart Healing Music

How Labels Helped Release Her Music

Release Timeline for Singles

Leveraging Playlists to Double Monthly Listeners

Tip for Finding Curators on Spotify

Raising $14,000 with Crowdfunding

‘Make Your Life a Work of Art’

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Zac has been working in music media for almost 10 years, with bylines at Rolling Stone, Stereogum, Uproxx, and more. Currently, he is the Director of Engagement, running all customer-facing channels for Indie Mixtape, a project under Uproxx and Warner Music Group.

In this role, Zac has facilitated 30x the growth in audience engagement while managing day-to-day operations, social channels, weekly newsletter and podcast, as well as strategic content partnerships.

Today, we are joined by Zac to discuss the growth of his project, Indie Mixtape. You can think of Indie Mixtape as the friend who knows everything about music, bringing you insight into Good Music and news.

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Intro to Zac Gelfand

Building a Newsletter

Finding Your Audience

Expanding to More Channels

Identifying the Growth

Determining Timing of Content

Generating Revenue through Email

Metrics to Pay Attention To

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Nathan Dohse is the President and Co Founder of AGD (Another Great Day) and the artist development program called Zero To 60, a curriculum-based day to day management program for performing artists.

Like many others in music, he got his start as a performing artist himself. Unlike many others… that start was in a Christian Screamo Rock band, which later evolved into Indie/Rock with similarities to Jimmy Eat World, Foo Fighters, and Augustana. The group achieved many notable opportunities over a decade of activity, allowing Nathan and his brother the necessary experience to transition to artist management.

Today, we learn how Nathan helped his artist, Manny Blu breakthrough with TikTok for a cross genre like Country Punk.

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Intro to Nathan Dohse

COVID & The rise of Country Punk
The breakout of Manny Blu

Developing Brand Identity as an Artist

Using TikTok to show your Narrative

Consistency & Creating a Plan

Niche Communities on TikTok & How it related to Streaming

Collaboration & Building Community Locally

What’s Next for Manny Blue

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Nicole Riccardo is the founder of NR Media, a digital marketing agency specializing in strategies that convert. She combines her background in music as a flute performer and digital marketing to help other music professionals to start and grow their own careers.

Nicole focuses on helping music professionals own their skills to create passive income streams for themselves. She has worked with hundreds of musicians to create a sustainable living.

Today, we will discuss creating funnels and driving fans to them.

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How Nicole Got Into Music

Connecting with Others in the Industry

Identifying Your Personal Brand

Monetizing an Offering & Market Demand

What are Marketing Funnels?

Funnel Breakdown

Building an Email List

Recommended Tools

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Nick Bennett is the Director of Account-Based & Community at Alyce. He is a personal branding enthusiast who is paving the path for others. Nick started his journey on LinkedIn over one year ago, and now, he has over 20,000 followers.

He released a podcast called, Rep Your Brand that helps you understand how to open doors you never thought were possible.

Today, we will discuss the benefits of growing your brand on LinkedIn.

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Intro to Nick Bennett

The Power of LinkedIn

Harnessing Community on LinkedIn

Landing Your Next Role from Connections

Tips for Messaging Connections

How to Create Content

Storytelling & Setting Up Your Profile

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Mary Rahmani is the founder of the new creative agency and record label called Moon Projects. Moon Projects is a company poised to provide creative solutions for brands and artists at the intersection of the music industry and the creator economy.

Rahmani is a leading expert in the worlds of short-form video, strategic creative partnerships, and A&R across emerging platforms.

In addition to helming Moon Projects, Rahmani is Global Head of Partnerships at Triller, helping artists develop the best strategies for getting their music discovered and attracting a wider audience. She joined the company in 2020 after 2 years at TikTok, where she was Director of Music Content and Artist Partnerships, playing an integral role in the app’s meteoric rise.

Today, we will discuss how artsts can partner with influencers and brands on short form video platforms like tiktok and triller to promote music.

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How Mary Broke into Music

Tech in the Music Industry

TikTok & Triller Partnerships with Musicians

Creating Collaborations with Creators

Best Practices to Trigger the Algorithm

A Guide to Starting Trends

Discovering Music on TikTok

Using TikTok to Keep Music on the Charts

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Izzy Bedoya, Founder of Fame Hackers, helps independent artists accelerate their music careers by helping them attract more superfans, gain more exposure, and monetize their music.

She is a former A&R for a label under Sony Music, and marketer for an award-winning influencer marketing agency with multiple Fortune 500 brands including Snap, Google, Bud Light, United Healthcare.

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Today we’ll dive into authentic marketing tactics and how you can make an impact on your fans.

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Intro to Izzy Bedoya & Fame Hackers

Building the Foundation of Your Brand

Defining the Theme through Your Pains & Pleasures

Where to Find The Listeners Your Music Resonates With

Building Relationships

Integrated Tool to Automate Tasks

Monetization Best Practices

Biggest Pitfall

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Jaime Bilotti is the Founder of Fan to Band, an entertainment company with a new approach to fan engagement. Prior to Fan to Band, Jaime worked at all 3 major record labels alongside some of the top talents in the industry. As a fangirl herself she is now an advocate for how much you can learn from having a fan on your favorite artists’ team.

Every day, fans are sharing their reaction to artists and their music. By giving fans a platform to voice their ideas; artists and their teams can incorporate fan insight into their strategic and effective campaigns. It’s important to tap into the fan culture.

Today, we are discussing fan strategy and how to include top fans into a campaign with examples from Taylor Swift, Jonas Brothers, Olivia Rodrigo and Lorde.

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How Jaime Broke Into Music

Starting Fan to Band

Defining Fan Engagement

Fan Strategy for Artists

Getting to Know Your Fans

Artists Being Fans of Other Artists

Choosing the Right Platform

Street Team Strategy

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Yaz Hussain is the Founder of All About Helping, a music marketing agency in the UK. He provides consultations and free resources to create content on social media. 

He started his career at record labels and music brands like SBTV, GRM Daily, Ministry of Sound, and Sony Music prior to launching his agency. 

We know how it feels when your music career is stuck in a loop and the only time you post is to promote new music and then you disappear for months. Today, we are discussing social media planning to help guide your posts around you and your music.

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Intro to Yaz

Types of Content on Social

Social Media Best Practices

Creating an Annual Content Calendar

Adding Paid Advertising to Your Plans

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Calum Anderson is the YouTube Content Optimization and Creator Partnerships lead at Universal Music Group in Australia. He helps artists and creators to form partnerships and create viral content. 

Calum created YouTube videos since 2011 when YouTube was still a baby and the #1 channel in the world only had 4,000,000 subscribers. He is passionate about the industry adopting a holistic "internet lens" on all activations as well as working with online creators to build their own music careers from scratch.  

Today, we are unravel how to get discovered on YouTube & the role videos play in music rollouts.  

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Calum’s Background in Gaming + Music 

Types of Video on YouTube 

YouTube Metrics Tools and Resources 

Best Practices for Videos on YouTube 

Landing on Autoplay Playlists 

Crafting Ideal Titles 

Collaborations with Creators 

The Art of Viral Moments

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Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists likeThe Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes.

Jazmine is a speaker on various subjects such as Digital Marketing, Social Media, Influencer Marketing, and Women’s Empowerment. She has previously spoken at Harvard University, George Washington University, SXSW, CMJ, and at “Dialog Konferansen” - the largest and most famous conference on digital marketing in Scandinavia.

Jazmine Valencia is the President of JV Agency. Prior to starting her own agency, she worked at Island Def Jam as Head of Digital. Jaz has handled over 2000+ musician projects and advanced the careers of top-selling artists like The Killers, Fall Out Boy, Avicii, American Authors, and Shawn Mendes.

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Crafting an Ideal Timeline

Changing Plans & Staying within Budget

First Steps for a Release

Goal Setting for Musicians

A Musician’s Role during a Rollout

How to Plan Budgets

Prioritizing Channels for Promotion

Communication is Key

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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SEO is about creating relevant content, having a place to house the content, and allowing an audience to find you. It is about being discovered through the search engines by giving their users what they are looking for. Google, Spotify, YouTube...all allow their users to discover new music and new musicians.

Marissa Ryan is a 3x founder and with her most recent venture as Co-Founder of VisualFizz, a digital marketing agency in Chicago. She has a decade of Search and Media marketing experience. Marissa has been published in Forbes, Buzzfeed, Apple News, INC., and more on the topics of Marketing, Brand Strategy, and Search.

Today, we are discussing how you can leverage the power of content to get discovered.

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What is SEO (Search Engine Optimization)?

Types of Search Engines

Ranking on Google Search Results

Be Repetitive with Your Band Name & Bio

Create Collaborations & Follow Similar Artists

Websites for Musicians

Blog Content by Bands

The Debate: Quality or Quantity of Content

Spotify as a Search Engine

Get Started with SEO

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Create a website with Bandzoogle.com! Share your music, merch, videos, and bio with anyone with one link. Try it free for 30 days with an exclusive promo code “thesetup” to get 15% off the first year of any subscription. (That is less than $11/month.)

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Sheila DeMoura is the former Head of Marketing at Heroic Music Group. At Heroic Music Group, she helped artists like Taska Black, glue70, rei brown, San Holo, Droeloe and Stephen through their professional development and oversaw all marketing from paid ads, organic content, DSP strategy, partnerships and direct to fan campaigns.

She worked a variety of roles in music at CID Entertainment, Festivate, Festival Squad, and 237 Global. Sheila recognized her true passion for marketing and artist development when she managed her first artist, Leah Kate.

Recently, Sheila started a series of vulnerability and connection workshops and women’s circles for females in entertainment and is an Artist Manager in LA.

Today, we are discussing radio promotion and PR.

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Artist Advocacy at Labels & Agencies

Independent vs Label Marketing

Radio Campaign Budgets & Types of Stations

When to Approach Radio Stations

Tools to Use for Radio Market Insight

Measuring Success with Radio

Shazams 

Social Media Engagement

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