The Styling Advisory Podcast - Personal Styling Business Interviews

Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels… Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients. From shoppable looks to designer brands in ‘plus-sizes’ (as in, anything over a Size 14) AND the opportunity to become one of their in-house stylists, Lukbook is an invaluable resource for Aussie image professionals. PS; Lukbook stocks activewear, accessories, denim, clothing and special event wear. Check them out here: https://lukbook.com.au/ Instagram: https://www.instagram.com/lukbook_/ What You’ll Learn: 💥 Why ‘flattering’ can be construed as a trigger word, and why Katrina hates the term 💥 The top 25 Aussie designer brands offering size inclusive ranges 💥 Why they’re using everyday women, not models, for all their in-house shoots 💥 The 3 types of styling sessions available, and how you could join their team!

We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand. Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting talks throughout their key shopping centres. And as soon as I walked into the event space, I knew Friska was the QUEEN. Her outfit, her hair, her posture, her delivery and her presence was powerful, commanding and chic as fuck. A walking billboard (#oldschoolmarketing) for her brand presence and image consulting work. This is a woman who went from receiving zero engagement on Instagram except for weird marriage proposals, to having CIOs and CEOS slide into her DMs. Specifically, we'll chat about: ⭐LinkedIn Content that works; from video to long form, the vault of wisdom ⭐How to boost your own brand presence on LinkedIn with thought leadership ⭐Leveraging a Tedx Talk to sell her keynote overseas ⭐Building her content suite; The Value Ladder including her $5 eBook, 2 day workshops, 90 minute 1 on 1s and keynote public speaking ⭐Using her own intentional presentation to elevate her business opps ⭐The 2 day workshop stylists should attend to level up their own presence This interview is a must listen for image consultant and personal stylists who want to offer brand presence/image consulting to executive clients.

FOLLOW FRISKA

IG: @freshbyfriska

https://www.freshbyfriska.com/

My guest today is Sarah Neill, CEO and the founder of Mys Tyler, an app where customers can find ‘like bodied’ fashion creators and personal stylists to help them feel more confident in what they’re buying. And in a retail first, the Mirvac portfolio of shopping centres in Australia is partnering with the Mys Tyler app and The Embrace Hub bringing together aspirational online content and relatable, inclusive in-store experiences for customers of all ages, shapes and sizes, driving genuine changes in the narrative around body confidence. In the first 2 weeks of September within Mirvac owned shopping centres in Australia, customers can access an incredibly diverse range of personal stylists and fashion experts both online and in their local centre; via masterclasses, fashion shows, Style QAs and one on one styling sessions; these are conducted by real women, of all ages, shapes and sizes, and they’re there to help inspire, educate and include you in conversations around dressing to make you feel good. All ticket sales from these styling events go to supporting initiatives that will change the narrative around body confidence through The EMBRACE Hub. If you’re based in Queensland, experience the Full Bloom styling sessions and events at Orion Springfield Central & Kawana Shoppingworld. For all our NSW listeners catch all the action at Birkenhead Point, Broadway, Greenwood Plaza, Metcentre and Stanhope Village. Tickets can be purchased on the shopping centre websites now. The Mys Tyler platform is paving the way for stylists by helping connect customers and clients with fashion experts they know will understand their unique bodyshape - ALL STYLISTS are invited to join the app as creators.

How did personal stylist Janine Coney build her Instagram audience to over 11,000 followers? What grass -roots, 'old school' marketing activity works better for Janine than any other? And what's the most popular styling services her UK clients are booking in now? Find out the unique marketing mix that works for Janine in today's episode. As always, you'll see that there are so many different ways to grow your social media audience, build your email list, drive web traffic and grow your client base - we just need to find the solution that works for you. Janine and I worked together in my 1 on 1 coaching sessions last year and it's been a pleasure to see her building on her mission of making women visible! If you're ready to find the ideal marketing strategy for your business, let's customise a plan together! Head to www.stylingadvisory.com.au to book your complimentary tea & chat.

Ozuola Martins is a celebrity, editorial and red carpet stylist now pivoting into the world of personal styling. The challenge for many celebrity stylists looking to build up their personal clientbase is the need to move away from the reliance on word-of-mouth and referrals towards a more strategic marketing plan that attracts the right personal styling clients consistently. A key component of this marketing plan is the need to COMMUNICATE YOUR VALUE. Which is easier said than done if we don’t believe whole heartedly in ourselves. With over 20 years experience, Ozuola is one of London’s most talented stylists. I mean, let’s just look at some of her incredible styling achievements: ✨Styling members of The Royal Family for editorial shoots, personal shopping and event looks ✨Styling for BBC, ITV & Channel 4 Presenters ✨Curating Celebrity Special Event Looks - Derby, Ascott, Elton John White Tie & Tiara Ball, Red Carpets ✨Styling ad campaigns for international retailers like SPACENK & BROWNS ✨Editorial styling for Hello Magazine, Tatler ✨Corporate consulting for The HYATT Group And yet, in today’s episode, Ozuola shares her own struggle to believe in herself and her abilities, despite these numerous styling accolades. Join us for another real, raw and honest conversation about the ups and downs of being a successful stylist, creating content we really care about, and what Ozuola had for lunch in the Royal Lodge! Make sure you RATE, REVIEW & SUBSCRIBE to our show below. Want To Work Together? Click here to see our programs. Watch this Interview on StylingAdvisory TV via Youtube https://www.youtube.com/c/StylingAdvisoryTV

Are you a personal stylist struggling to find amazing brands for your plus-size clients? 

Or are you a stylist specialising in curvy, full figured or tall styling, looking to find new clients?

In this week’s episode of The Styling Advisory Podcast, I got to chat with Sylvie Wilson, Co-Founder of INSYZE, a personalised shopping and community platform for plus-size fashion.  

Founded by Sylvie and her sister Danielle, INSYZE is a plus size ecommerce site and search engine, helping users (and stylists) search for the clothes you want, from lots of different brands - all in your size and in one space.  

What I loved about this concept was:  

1. The average woman is technically ‘plus-size’ and for too long retailers haven’t prioritised extending their size ranges. So businesses like INSYZE are pioneering this segment of the market  

2. They’ve built in a community component to their ecommerce site, which actually drives most of their engagement and sales, because it’s built on genuine, real, no b/s conversations 

3. Stylists can use this platform to quickly source incredible options for clients, and then present them in cool shoppable videos using Shopshare

4. Stylists can also use the ‘CHATS’ community feature to build their profile.  

STYLING JOB OPPORTUNITY (Nov 2021) INSYZE are looking to hire a stylist to work with them for a new 'get the look' feature they've just launched. 

Please email your interest to info@stylingadvisory.com.au and we’ll connect you with INSYZE.

I wanted to share a recording of our monthly, free industry catch-up called 'Tea & Chats' Styling Business Masterclasses. Any and all stylists, image experts and aspiring stylists are invited, just sign up to our Facebook community @StylingAdvisoryCommittee via our website. This month we spoke with clinical psychologist Talya Rabinovitz about how we can start to build real, genuine connections with our audience and build trust towards client bookings. We shared: ⭐Why we are hating the process of marketing right now ⭐What's impacted our ability to show up as ourselves ⭐What happens when you acknowledge your soul's true purpose Want to learn how to build connections with your audience in a fulfilling, gentle, authentic way without having to smash out post after post? Then you need to join THE CONNECTION program. ✨WHAT IS IT? A mentor-facilitated program to develop your authentic brand, niche client and digital marketing content designed to magnetise clients. ✨WHAT'S THE FORMAT? -Weekly instructional training -Weekly exercise to complete a new step of the brand & marketing plan -Weekly group working session with mentor to refine each section of your plan ✨WHO ARE THE TEACHERS? Sarah Cohen, Founder of The Styling Advisory Talya Rabinovitz (Clinical Psychologist) Dara Donnelly (C-Suite Brand Advisor) ✨WHAT DO I GET? A powerful brand summary co-created by a C-Suite brand specialist A clear niche you intrinsically know how to talk to without effort A strategic content plan for the year that is so clear, aligned, exciting and easy you'll fall in love with building your business again *PLUS* 💥Access to mentors weekly 💥Exercises to help you activate the most creative part of your brain ✨WHEN ARE THE SESSIONS? We call them 'Cosy Connection Circles', and they happen weekly at 9am at 4.30pm AEST Starts Oct 4th - Dec 22nd 2021. BOOK A CHAT WITH SARAH 🔽 https://stylingadvisoryschedule.as.me/schedule.php?appointmentType=25955670

JOIN OTHER STYLISTS FOR TEA & CHATS EVERY MONTH! ☕

Head to https://www.facebook.com/groups/stylingadvisorycommittee and join us for discussions on the styling industry and business challenges.

@StylingAdvisoryCommittee 

Hi everyone! I’m your host, Sarah Cohen, Stylist Marketing Specialist and founder of the Styling Advisory, and in this podcast I ask successful personal stylists how they built their business, and what marketing tactics worked for them.

🚀✨If you’re a personal stylist or image expert looking to attract, convert and retain clients, you might be interested in joining our Stylist Marketing Collective; where you’ll effective styling client attraction activities from digital marketing specialists AND implement them together.

For more details head to www.stylingadvisory.com.au 

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'The Rise of The Capsule Collection' and how 1x clever marketing image attracts personal styling clients. 

In this episode, I’m chatting with Jessica Ryan who is a Multi Award Winning Personal Stylist and Fashion Curator and mum of two based in Gippsland, Victoria and has built her successful business based on her ability to curate and style the ideal capsule wardrobe. 

After over a decade of working in the retail fashion industry Jess developed a curiosity for women’s consumer behaviour and what exactly makes the perfect ‘curated wardrobe’. 

She experimented with the art of curated wardrobing herself, living with 40 piece wardrobe for 3 years; to prove you can develop a balance between fashion obsession and mindful shopping. 

We talk about how Jess tapped into this niche and marketed it beautifully using a powerful visual image of ‘The Rack’. 

❤👍Be sure to rate, review and subscribe to learn from experts making a living doing what they love! 

TIMESTAMPS

[00:00:10] How Jessica started her journey in the fashion industry and discovered the alarming message of always buying new, more, now

[00:01:00] Becoming a mum and her decision to live with a 40 piece wardrobe

 [00:01:34] The cathartic nature of a capsule wardrobe 

[00:02:00] Becoming a mother and losing touch with our identity 

[00:04:00] The decision to start reconnecting what what Jess loved through fashion 

[00:04:42] What makes her clients decide to take that step too 

[00:06:00] A focus on mindfulness and intention with how we shop and build our wardrobe. 

[00:08:24] The turning point when bookings started to come in 

[00:09:54] The inception and success of The Rack image; reducing the overwhelm for the client and showing them a beautiful collection 

[00:12:00] The idea that a capsule brings a sense of control 

[ [00:13:00] The weekly rack challenge 

[00:13:51] Bringing your services to life with a visual image 

[00:15:00] Every stylist’s marketing plan is unique, it's not a one size fits all. 

[00:17:55] The overwhelming side effect of client growth and the benefit of taking things step by step. Just pick something to work on and ignore the rest! 

[00:20:28] Just create something people care about 

[00:22:05] Making sure that my community are getting something from me whenever I show up. And that's it.

JOIN OUR FB GROUP FOR TEA & CHATS WITH STYLISTS ☕😉 

https://www.facebook.com/groups/stylingadvisorycommittee 

🎬 Personal Stylist Raquel Macias - Podcast Interview Show Notes 🎬 

Today I'm talking to personal stylist Raquel Macias about her marketing approach, which focusses predominantly on creating video content on IGTV to convert clients. 

Raquel spent time analyzing what type of posts/blogs/emails/ads were working to build relationships with followers and clients - and it turned out that every DM or email, booking or subscription was linked to videos she created. 

Armed with this knowledge, Raquel decided to double down on this type of content rather than keep trying to create loads of different types of posts/content. 

This approach works for her and her audience, but every one of us needs our own unique 'recipe' of marketing ingredients to drive our clients into booking in. 

[00:00:00] Introduction to Raquel Macias, her styling journey and the business she has built. 

[00:04:42] Do Raquel’s clients just want her to tell them what their style should be? Or do they have an idea of what they want their style to be and they just can't? 

[00:07:44] What type of marketing activity or marketing decisions have enabled Raquel to build her business. 

[00:08:40] Studying her own content and the feedback she was getting

[00:10:00] For Raquel, video is a better way of communicating her knowledge. 

[00:10:47] Reviewing the engagement, the metrics, and the information to attract clients. 

[00:12:05] How likes and comments sometimes can be misleading when you use Instagram as a business platform. 

[00:13:07] Raquel’s client journey from video views to clients .

 [00:15:10] Free resources and freebies 

[00:16:12] Planning video ideas and the creative process 

[00:23:00] The mindset shift which will fuel the popularity of stylist's 

[00:25:34] Why the more clothing choices you have, the harder it is for you to make a decision on your outfit.

 [00:27:04] What the call-to-action could be in your video 

[00:31:37] The channel Raquel receives the most engagement from followers

 #stylist #stylingbusiness #rosiemckay #shoppablestyleboard #virtualstyling #virtualstylist #imageconsultants #imageexperts #wardrobeedit #wardobedetox #stylingvideos #howtostylingvideos #personalstylist #personalstyling #personalstylists #personalshopper #closetconcierge #stylistbranding #stylingadvisory #virtuallookbook #stylingsubscription #stylingmembership #editorialstylist #fashionstylist

How do you find enough clients that you'll be booked out months in advance? Celebrity stylist turned personal stylist (and a client of mine) Bridget Bell of Style Ambition (http://www.bridgetbell.com.au/personal-styling) shares her experiences, insights and strategies with me in this episode of The Styling Advisory Podcast. As an industry expert who has styled over 150 celebrity shoots, television shows and events, Bridget wanted to bring the celebrity styling experience to the everyday woman, delivering the ultimate ‘wow’ factor to their wardrobe regardless of budget or location. Known for nailing the brief no matter the silhouette, budget, creative vision or time frame, Bridget now helps executives, working mums and entrepreneurs ‘nail their own styling brief’ through shoppable videos and styling boards, virtual styling sessions and wardrobe edits all from the comfort of their own home. Virtual platform ShopShareTV has been an integral part of this revised business model, despite Bridget not being a big online shopper….and Bridget explains: -How she uses online tools -Her transition to online services -How virtual styling services work especially wardrobe edits Over the course of 2020, Bridget and I worked together to build a brilliant brand identity, value proposition, compelling services and social media content… and you can too! Sign up for the program Bridget completed: 👑 The Empire Blueprint Marketing & Business Program https://www.stylingadvisory.com.au/services/branding-marketing-strategy/

Today I’m talking with Danique Martin about her business; Fashion and Finance. 

Danique is a stylist but she’s also spent the last 5 years building her own insurance business, and she came to me wanting to create an overarching brand and business model that would allow her to continue to do both. 

This episode is particularly relevant for those of you who have been asking me what to do about your marketing activity when you have 2 separate audiences or service areas. 

As a client of The Styling Advisory, we worked together on Danique’s mission, vision, brand proposition and services to create a business that opened up multiple revenue streams; all centred on the promise of personal empowerment and financial freedom. 

The other reason I wanted to share Danique’s experience is because she is an insurance expert specializing in the fashion and styling industry – so for all of you listening, if you don’t know what coverage you need as a stylist, from public liability insurance to income protection, here is someone that can explain it in a relevant way for our industry!

If you’ve got any questions about how you can create an overarching brand and business model for your own business, or if you want to learn more from Danique, you can email me, book in a chat or DM me @TheStylingAdvisory. 

If you want to watch our lovely faces as we talk, you can also watch this episode on my Youtube Channel; The Styling Advisory. 

Danique’s website: https://www.fashandfinance.com/ 

@danique_fnf 

Anika Walker is an Australian personal stylist who has re-imagined the way she engages with women, regardless of age, size & budget, by launching a monthly subscription service called 'Style Squad. 

Style Squad subscribers receive an email that contains two educational videos each month, including one using innovative shoppable video platform ShopShare.TV.

The focus is on everyday, smart casual looks teaching subscribers how to style them up & down and how to master the art of mixing and matching. The move to a regional area prompted Anika's transition to online styling services, but it was her experience styling thousands of women for major retailers and shopping centres Australia-wide that sparked her journey towards offering a personal styling experience any woman could access.

 In today's episode, Anika takes us inside Style Squad and shares her experience presenting a new concept to clients and subscribers. https://www.yourstylerevolution.com.au/

The pandemic has hit personal styling businesses hard, and I wanted to understand exactly what the commercial impact was, and how some styling industry leaders were not only surviving but thriving right now despite it. In Episode #10, I sat down with Erin Mathis, Co-Founder of The Style Core, and Director of @yourmilliondollarlook TedX Speaker and Leading Virtual Style Coach (Her services retail between $9 - $6000 US!) to talk about the severe impacts on personal styling and image consulting businesses, and what you can do about it. This episode will be useful if you can relate to any of these statements: -Your client bookings have dried up over the last 3 months and now you’re behind in sales -New clients are hard to find and engage in your home town right now -Potential clients are not ready to spend big on shopping and styling right now. While Erin’s pivot to virtual services happened way before the pandemic, we discuss her online styling business and what clients are looking for in this new economic landscape. From quicker, faster, digital services that support your core offering to complete virtual makeovers from the safety of your own home, we hear first hand how you can successfully pivot your traditional styling business online. ⚡💥👉JUNE 18,19, 2020 FREE WEBINAR (GO VIRTUAL & GROW) This 60 minutes will make an IMMEDIATE impact on your styling and image consulting business and revolutionize the way you service clients. We’ll take you through the 3 opportunities you can adopt right now that will fast-track your ability to earn more, attract more clients and broaden your styling business opportunities despite a global pandemic. PLUS We’ll give you 5x Virtual Service Ideas you can start offering RIGHT NOW….we promise these ideas are creative, fun and easy to build on your own! WANT TO KNOW THE BEST BIT?? Live Q&A with The Experts Erin, Carla and Sarah will stay online after the webinar for a live Q&A so you can access these experts directly and ask all of your specific questions! Mentoring sessions with Erin, Carla and Sarah start at $250 US per hour, so this is an INCREDIBLE opportunity not to be missed. Replicate the latest services, start using the most popular tools and pivot your styling or image business under the direction of experts who have lived, breathed, taught and defined styling for over 10 years, as well as marketing experts working and talking with successful stylists from around the globe. This is the MOST CURRENT ACTION PLAN you’ll find to grow your image or styling business starting right now. Register Now! https://thestylecore.lpages.co/go-virtual-webinar/

Carol Sae-Yang is one of the most sought-after stylists in the industry, with a career spanning editorial, personal styling,  celebrity/media styling, fashion direction and most recently Sydney’s QVB Style Director. 

Carol has been freelance styling beauty, fashion and lifestyle shoots for some of Australia’s most respected titles including Sydney Morning Herald, Instyle & Cosmo Bride, building a network of the country’s elite photographers, designers, HMU artists and models, as well styling personalities for productions aired on Channel 10, 7 and MTV Australia. 

Carol’s breadth of experience and knowledge of the styling industry led us along various conversational paths in this interview, taking us behind the scenes of shoots, client needs, the industry in general, her unique approach to retaining clients, and finally, some incredible, tactical advice for the classic challenge all new stylists find for themselves - pulling stock as an unknown stylist. The purpose of our interview was initially to review her strategy for upselling clients; Branded photoshoots for her clientbase of modern leaders and entrepreneurs wanting to achieve their professional goals through strategic styling. Carol has drawn on her editorial roots to extend the styling service beyond shopping and outfit curation, culminating in new head shots, media shots and web assets….. but we covered SO MUCH MORE. This episode is jam packed with gold… so come join us for a truly eye opening journey into the world of styling. @TheStylingAdvisory

LA-based stylist/creative director, Beth Jones, has one of the most distinctive and recognisable visual brand identities in the market. Today, Sarah talks to Beth about the importance of a brand identity, how it helps clients and audiences connect with you and how to create one for your styling business. From photographic styles to posing ideas, her most popular branded content and the gradual process of forming her own style guidelines, you'll get a masterclass in the art of brand identity with one of the best. Check out Beth's website https://bjonesstyle.com/ In 2009, Beth launched B. Jones Style, a fashion blog that peered into her daily outfits, home interiors and a fit & fab lifestyle. Beth has worked as a brand ambassador for Paul Mitchell, Timex, DKNY, Modcloth, Banana Republic and LOFT, Nike Women, MVMT, Sephora at JCPENNEY, Goodwill International, and Crossroads Trading Co and is a part of Vogue’s Influencer Network. In 2016, Beth launched her YOUTUBE CHANNEL and became the champion for “always playing dress up”. She brings her community into her magical world of styling up vintage finds from local thrift and vintage shops and documents her daily outfits on Instagram. With 12 years of experience under her belt, Beth currently works as a stylist, social media consultant, creative director, Youtube creator and fashion influencer.

Royal Stylist, Author & Award-Winning Entrepreneur, Kelly Lundberg explains the importance of building a credible brand for styling business success. Kelly has most recently sold her Dubai-based styling business, Style Me Divine, to focus on her online styling programs, brand partnerships (Chanel and Louis Vitton to name a few) and speaking engagements. Building a styling business is hard - structuring a business to make it commercially attractive to buyers is another thing entirely! We discover one of the secret ingredients to Kelly's global success - brand building - and reveal the top 3 brand building strategies Kelly adopted to kickstart her credibility. Head to The Styling Advisory website to book in your brand planning session now. Mention this episode for 15% off!