Wealthy Author Podcast

BARS from this episode:

- why Fred created a sales institute while working as a fractional exec for Microsoft

- how a podcast filled the seat at his sales training events

- how to convert hundreds of podcast episodes into a book

- the actual difference between marketing and sales

- how to convert book buyers into partners that help him sell more books

- three unique things Fred does to make his book stand out using direct response marketing

- why Fred chose to write about Lyme disease from the perspective of family members and friends

- how to collect candid pictures for social media that market your book

- how his book on Lyme disease book creates sales opportunities for his business

Books mentioned:

Insights for Sales Game Changers by Fred Diamond

Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know by Fred Diamond

Man's Search for Meaning by Viktor Frankl

The Big Leap by Gay Hendricks

Fav quotes:

"Only a life lived in serviced to others is worth living." - Albert Einstein

"If you're going through hell, keep going." - Winston Churchill

"If you believe you can or believe you can't, you're right." - Henry Ford

Links

BARS from this episode:

3:58 How to never forget another travel item

6:33 Why no pain, no gain is not true

MORE BUSINESS, MORE LIFE, WITHOUT SACRIFICE.

9:00 The consequences of the "sleep is for dead people" lifestyle

13:07 Why you must get a mentor

IF YOU'RE RUNNING ALL OF THE TIME, HOW CAN YOU SEE ANYTHING?

16:10 The $4 million lesson

20:44 The ultimate book launch strategy for speakers that generated $1 million in revenue in 24 months

25:00 How to write your book and still have time for your family

28:09 Why paying clients get better results than non-paying clients

MAKING SALES CALLS SHOULD NOT BE MAKING SALES CALLS.

30:20 How a phone call farming with his mom turned into a six-figure client

36:06 The 10-minute call strategy for lead gen

38:33 How to use book snippets for maximum returns

41:40 How a book helped him travel the world

42:36 How your book fits into your Client Value Journey

44:04 Breaking the workaholic mentality

PLAN YOUR FUN FIRST

50:52 If you don't want to get slapped by life...

Books mentioned:

Metaphors

BARS from this episode:

Tactics are free and plentiful. Strategy is expensive.

The most important part of a nonfiction cover is the title.

Print on demand creates a 'sell one, get two free' ROI.

Books create opportunities for authors to profit.

You'll never forget holding your first one.

Books mentioned:

BARS from this episode:

4:02 Tim's transition from top car salesman to sales trainer

10:59 I'm gonna train you, and I'm gonna beat you!

12:29 How sell cars on your day off

17:46 What to put on the back of your biz cards

21:24 A car in exchange for college

27:28 How to use mirror work to get started doing the hard stuff

30:12 The real reason you wake up at 3 A.M.

34:00 How to tap into your purpose

37:58 What are you doing with your 8 hours?

PURPOSE IS WHAT YOU'RE MADE FOR. PASSION IS WHAT YOU'RE PAID FOR.

47:30 Why you need swag for your websites

51:30 How to create time

57:22 The credibility factor of being a speaker WITH a book

1:07:53 How his first book led to a speaking engagement within a week

1:13:30 How to know when it's time to stop learning and start doing

1:21:35 The reverse speech method for speaking to smaller audiences

1:26:51 What selling really is and how to do it effectively

1:33:59 How to truly listen to your prospects

FREE IS THE WAY TO PAID.

EVERYTHING IS SALES.

1:46:12 How to find a team of intern for free

YOUR MIND IS LIKE A GARDEN. YOUR THOUGHTS ARE LIKE SEEDS. YOU CAN EITHER GROW GARDENS. OR YOU CAN GROW WEEDS.

1:58:12 These are the only three things people want

Books mentioned:

BARS from this episode:

2:45 How he finds business ideas for his clients

4:55 The big adjustments come out from messes

7:08 The difference between an MBA and a go-getter

9:38 Two questions your market wants you to answer for them

10:09 INTENTIONAL... YOU CAN CREATE THE WORLD YOU WANT TO LIVE IN, YOU DON'T HAVE TO FOLLOW A PATH.

12:22 The hidden danger of structure they don't teach you in college

16:06 How an entrepreneur thinks through a problem

25:41 One thing you should always do when you spend money on marketing

32:58 The key business principle for creating loyal clients that he learned it from his grandma

37:18 Are you a servant leader? Ask yourself these two questions to self-check any time

38:53 IT'S NOT ABOUT MONEY. IT'S ABOUT FREEDOM... AND THE FREEDOM TO SERVE IN THE WAY THAT YOU WANT TO.

40:52 Why a book is actually a 5-year conversation compressed into a few hours

45:54 If you tell your story the right way, this is what could happen

48:26 The first step in designing a business that makes money

51:14 The value of using a specific "ladder" in your sales messages (No, it's not a product ladder.)

53:34 Organic vs paid marketing... this is how to choose your marketing method

58:01 The value of hiring a professional copywriter

1:02:23 How writing a book helps "deconstruct thoughts" so that you can better communicate with your audience

1:03:24 A step-by-step launch strategy using the contacts in your phone

1:10:27 How to write the perfect prompts to ask in your customer testimonials

1:11:44 PEOPLE DO WHAT PEOPLE LIKE THEM DO

1:12:48 The two types of t-shirt business owners and their pros and cons

1:19:59 Focus on who and how you can serve

Books mentioned

BARS from this episode:

3:59 I can prove that no one cares about your writing

7:52 How to grow your side hustle even when you work 60+ hours a week

8:48 YOU DON'T HAVE TO KNOW EVERYTHING, BE PERFECT, OR BE THE BEST, BUT YOU HAVE TO BE WILLING TO WORK THE HARDEST

10:30 The mentality of the winner says this

12:40 What the ultimate American dream looks like now

15:47 A life lesson from living with a farmer

17:38 One of the easiest first books you can create

18:28 Another easy way to create a book very quickly

21:39 How her book hit #5 NYT bestsellers list even though she's "not the best writer"

22:10 WHY WRITE A BOOK THAT NOBODY READS? THAT'S NOT A BOOK. IT'S SELF-MONOLOGUE, AND YOU'RE THE ONLY AUDIENCE MEMBER AT YOUR SHOW.

23:30 How a book is like a souvenir and why you should adopt this mindset if you're a speaker

24:59 How to engineer a bestseller strategy

26:12 How a book exploded her business although it was already a 7-figure company

27:37 How putting her book in the library book led to a $ 91,000 client

29:07 YOU CAN DO ANYTHING IF YOU SHUT UP, SIT DOWN, AND DO IT.

30:24 WE DO WHAT WE'RE WILLING TO DO. NOT WHAT WE'RE ABLE TO DO.

31:33 How to be seen and take up more "mental real estate" in your market

33:28 Why you should NOT be an entrepreneur

34:52 The greatest personal development course on Earth

35:48 Where to leverage a book to get more stage appearances

36:30 The sneakiest (and most ethical) way to get ahead of everyone that's further ahead of you right now

41:29 How to make your life happen

Books mentioned:

BARS from this episode:

2:45 A better way to scroll through your social feeds

4:55 How to know you've found your sweet spot in business

6:08 Choose a direction and let this happen

7:55 How to grow your business processes and systems

10:15 Learning how to afford an assistant

11:39 "IF YOU DON'T HAVE THE MONETIZATION MODEL IN PLACE FIRST, YOU'RE WASTING YOUR TIME WITH DELEGATION."

12:42 The two times to know when it's time to start delegating your work

15:45 How he wrote his first book at 14

18:50 Why your first book could be less than 45 pages

21:09 How to turn book royalties into a reliable income stream

23:00 How to be intentional in your marketing strategy

26:11 "IF YOU GO VIRAL, WHERE ARE PEOPLE GOING TO GO, HOW ARE PEOPLE GOING TO PAY YOU?"

28:10 Choosing topics for YouTube that get you found

31:00 Why it's important to focus on your long-term process while completing short-term projects

35:23 Tracking this YouTube metric will motivate you

38:46 One thing all of your promotions should do

42:04 Every savvy author adds one or more of these strategies to their books and generates clients because of it

46:59 How to connect with the biggest names in your industry

53:51 "ALL OF YOUR DAYS ADD UP. YOU DON'T SEE IT WHEN IT'S HAPPENING, BUT YOU KNOW IT'S HAPPENED WHEN YOU LOOK BACK MONTHS LATER."

55:24 Why you MUST get very clear on what you want and quantify it in two ways

Books mentioned:

Bars from this episode

5:04 SOMETIMES THE WEIGHT WE NEED TO LOSE IS NOT JUST THE WEIGHT ON YOUR BODY BUT OTHER "WEIGHT"

How lessons from physical training became mental and emotional training

Why every shift in your life will not be instantaneous

19:00 How Shero went from handcuff, shackles, and an orange jumpsuit to a one of the nation's top mind & body coaches

Overcoming the debilitating power of mental prisons

How to recognize when you're in a mental prison

The secret to breaking free of your past

30:15 THE BIGGEST ACT OF SELF-LOVE IS TO TRUST YOURSELF

The one recording that changed her life

How a book brought in unexpected investors

54:47 Shero's advice on how to write an impactful memoir

How to get people to read your book after they buy it

1:02:25 Why you must give yourself regular check-ups outside of your physicals

How to use visualizations to encourage yourself to finish your book

Books mentioned:

BARS from this episode:

6:28 If you do x, they do y.  Where y is buy, buy, buy.

7:48 How I've used sales funnels offline

13:10 Why not having an online sales funnels almost cost me my business

21:08 How to turn a book into an ATM

22:33 How to sell low ticket offers using splintered offers, direct response marketing, and online sales funnels to grow your business

31:43 Why coaches and coaches should focus on selling products and services over branding like big businesses

32:19 Build a sales funnel in 9 steps

Step #1: conduct the research

Step #2: roadmap the sales funnel

Step #3: write persuasive copy for pages

Step #4: create the products for the funnel

Step #5: create the funnel pages and integrations

Step #6: create email series for each step

Step #7: send traffic to the funnel

Step #8: optimize traffic coming to the funnel for minimum 2 percent conversion on high ticket offer

Step #9: collaborate for more traffic

49:34 You're using a sales funnel every time you make a sale

53:01 Why you should Think Profit First

BARS from this episode:

2:43 What makes psychological drama thriller intriguing

6:36 How Katherine transitioned from an international correspondent and high-adrenaline news journalist to a relationship coach

10:17 How blogging about being a successful woman over the age of 40 with a drinking problem and an eating disorder became a mid-life mentoring practice

14:37 Why the fierce determination you use to help others succeed is all you need to transform your own life

18:00 The value in building a supportive environment

"Make friends with your feelings. They're going to catch up with you sooner or later."

20:56 Create pockets of space in your life

24:11 How to become aware that you're avoiding your feelings

26:48 Some writing tips for "writing for yourself"

33:08 Why you don't need a traditional publisher to get your book onto national newspapers and broadcast

38:24 The switch from thinking, "I need this journalist to run my story" to "This journalist needs my story"

40:40 The 2 types of hooks to use when pitching a journalist

42:58 What to write in the first two sentences of your pitch email

"Just the fact that you're an author isn't going to get your story in the press. Your story will get your story in the press. And you're an author will back it up and give you the credibility."

44:00 4 tips for making your pitch clear and easy to understand

47:00 The first 5 steps of how to fall in love

49:00 How to plan and host a retreat for your business

51:08 How to use a Facebook group to host an online course

"You don't need to aim for perfection to get started."

1:01:00 Why you must "live your authentic life" if you want to find a happy relationship

1:09:17 Why it's time for you to "come home to yourself" if you're ready to become who you are meant to be

Books mentioned:

How to Fall in Love - A 10-Step Journey to the Heart

The Girl Before

Where the Crawdads Sing

Fav quote:

"We must let go of the life we have planned, so as to accept the one that is waiting for us." - Joseph Campbell

Links mentioned:

BARS mentioned:

What to do when you have the solutions your friends need and why you shouldn't wait to do it

How to merge two industries to create a custom message

Why life is like a game of Spades

What Uncle G told Addicted2Success creator, Joel Brown, to do to finish his book

How learning that she was conceived in rape changed the direction of her life

The two things she did to survive her childhood living in a divided house

"You must get rid of the secrets, shame, and silence. And break free by using your voice."

With God, Goals, Gratitude, Optimism and Determination you can Heal Internal Pain to have Happiness, Opportunity, & Prosperity.

The meaning of G.O.D. in H.I.P.H.O.P.

Becoming the voice of reason for her family, friends, and community

How to find the right topics for your transformational books

The secret to writing transformational content (it's only one Google search away)

How to get honest feedback from prereaders and still protect your content from theft

When a book turns into a business and multiple products

Finding peace through the Write, Pray, & Release philosophy

"If you cannot explain it to a 5th grader, you don't know it well it enough."

"Don't bury the pain. Identify the pain. And write about it."

"When you stop thinking about writing, you're able to write."

Two powerful questions to ask yourself to start your healing journey

The three steps to turning your message into a business

How a network marketing strategy will help you launch your book

Why you should turn your book into journals

"You only need one book to build a business and brand."

An international magazine that supports kids with incarcerated parents

"The Bible is my manual for life."

"If you have a problem or mess, then you have a beautiful blessing ahead of you. Flip your message at least 3 ways."

Books mentioned:

Success from the Inside Out by Nona Jones

The Holy Bible

Fav quote:

"For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future." Jer 29:11

"And God is able to make all grace abound toward you, that you, always having all sufficiency in all things, may have an abundance for every good work." 2 Cor 9:8

Links mentioned:

BARS from this episode:

How a classic book and a trip to Australia sealed the deal with Dai's wife before they married

If you really want to get healthy, this is the one fear that's worth paying attention to

Why values don't always create transformation

The one thing he saw in the mirror that drove him to finally get his health in order

How to use positive compounding to turn your hard, gritty work into easy living

FUEL YOURSELF TO THRIVE. DON'T JUST EAT THINGS TO SURVIVE.

How to listen to your body so that find the right food combinations for your unique body

HOW DO YOU FEEL NOW?

What it means to adapt to life's challenges

LEVERAGE 30 MINUTES A DAY TO IMPROVE BODY, MIND, & SPIRIT (THE 2 PERCENT OF YOUR DAY THAT CHANGES EVERYTHING).

The 5 F's of FUN-ctionally - fitness, faith, finance, family, and fun

Joseph Campbell's 3 questions...

Why you must inventory your 5 closest relationships who you spend the most time around

A club every business owner should be a member of

Why being aware of your success markers (and the people who influence them) will save you from a life on unnecessary torture

YOU GOTTA SPEND TIME IN THE TRENCHES, UNTIL YOU GET KNOWN FOR WHAT YOU DO.

How to turn your readers into paying coaching clients

APPRECIATE THE MOMENT RIGHT NOW BECAUSE IT WILL NEVER HAPPEN AGAIN

The importance of prioritizing your day based on the lifestyle you want to live

How to know when it's time to stop taking inventory of your life and move on to something new

Books mentioned:

BARS in this episode:

WE'VE ALL BEEN THROUGH SOMETHING THAT IS OF CATEGORY 5 PROPORTIONS. TAKE THOSE CATEGORY 5 EXPERIENCES AND MAKE SOMETHING OF THEM.

How to activate the problem-solving part of your brain during a catastrophic event

Why it's important to understand the "waves of healing"

The power of focusing on and capturing moments in the present

The often overlooked element of the science of goalsetting

The critical asset for the entrepreneurial journey to overcome loneliness

Why your first book should be a business card and what to do with your second and future books

How a book scaled, opened new business ventures, and multiple speaking events

DON'T LET PERFECT GET IN THE WAY OF THE GOOD

The three fundamental financial spreadsheets every business owner must know

The cornerstone barometer of resilient leadership: KEEP ONE HAND ON THE BOAT

Overcoming your autonomic response to life's circumstances

Why every leader must have a core ideology and establish uncompromising values

DON'T GO IT ALONE

How to turn your memoir into lessons, advice, and action steps

How to make your story matter to your readers

How to use the Isolation Index to rate situations in your life and avoid a traumatic fallout

Why you should tell anyone and everyone about your book launch

Why your book should be on everything you do

IT'S NEVER A LACK OF TIME. IT'S A LACK OF COMMITMENT.

Books mentioned:

BARS from this episode:

Trends are moving towards thought leadership and a strategic advantage in the market

Why the democratization of publishing opened the door for new opportunities worldwide

The importance of combining author and platform services under one roof

How 2-day seminars evolved into new delivery methods

Why and how a new standard was set for seminar attendees

How to determine if a book is worth investing your time to read it

A workaround for getting to your ideal customers when you don't have the budget to mass market

How to choose the right platform to produce your content

VALIDATE YOUR ASSUMPTIONS BECAUSE WE ALL HAVE BIASES. SOME OF THEM ARE RIGHT. SOME OF THEM ARE WRONG.

A major mistake to avoid when you partner with contractors for content creation

The secret to finding your awesome content

Why a content creation strategy is more important than learning a bunch of tactics

PEOPLE DON'T BUY SWISS ARMY KNIVES AT A PREMIUM.

CONTENT IN THE ABSTRACT IS ACADEMIC. THE UTILITY OF CONTENT HAS TO BE "FOR THESE PEOPLE WHO HAVE THIS PROBLEM, I HAVE THE BEST CONTENT".

How to evolve your platform for the long-term

YOUR CURIOSITY DOESN'T NECESSARILY SATISFY A NEED THAT YOUR FOLLOWERS HAVE

Why the content you produce forms a contract with your followers you should never break

FILL IN THE BLANK: I work with X and solve Y problems that they have better than anyone else.

GET THE RIGHT CONTENT IN THE RIGHT FORMAT IN FRONT OF YOUR IDEAL CUSTOMER

Why becoming a thought leader deserves dedication

Books mentioned:

"Cater your story to your audience." It's kinda like a luxury SUV. It can go off-road (for a casual setting). It can be classy (for those professional settings). And, it can host a family (for the PG version). Most importantly, it should always be polished. Stop making up stories off on the spot when you know you've told them over and over. Take the time to make them meaningful and impactful.

"From personal to professional and all between, stories bridge the gap." Context is a key component to building that bridge.

Method - "Blogs and social media made it clear that how you tell your story matters."

• How will you deliver your story - video, text, or audio.
  
• Use the modality that you're most comfortable working in.
  

Type - "Telling the story right is just as important as telling the right story."

• Classy, casual, family, reviews, comedic, sales - what is the setting for the delivery of your story?
  
• Be able to deliver at least a short and a long version.
  

Reason - "Stories instruct where facts fail."

• Why are you telling the story - performance, persuasion, or perspective?
  
• Focus on the outcome you're after.
  

"Stories are our primary tools of learning & teaching, the re-positioning of our lore and legends. They bring order into our confusing world. Think about how many times a day you use stories to pass along data, insights, memories, or common-sense advice." - Edward Miller

"Be an avid collector of your experiences." To do this, story databases are your secret weapon. Keep your experiences and the stories you hear and read about in a journal, email account, or software. (I recommend Evernote.) And, when it's time to share your story, use a structured storytelling system until you've created your own style. Actually, I build a system around the word. You've just gone through it. It's called the STORY framework. Make a Statement. Tell a story. Cover the Opportunity, Objections, and Obstacles. Review what you covered and offer a testimonial/case study Reviews. Give an easy YES.

That said... This week, add five stories to your database. They can be new stories or old stories. Your stories or borrowed stories. Real events or made up. Add your top five stories to your database and massage the wording for a new context. If you have a casual version, modify it for a professional setting. If you have a story for a selling situation, practice telling it as a family story. How would you change your story from a persuasive tone to a performance? You may never use the story in the other setting. But you'll learn a new dynamic to your story that will improve your delivery in the way you use it.

BARS from this episode:

I HAVE A DUTY TO TEACH MY KIDS TO THINK AND AN OBLIGATION TO NOT PROPAGANDIZE MYSELF

Why many teachers believe it's dangerous to teach kids to think

How students who challenge perspectives in history books become original thinkers

The importance of planting seeds as a teacher

Leveraging testimonials to shift student's opinions of their work

Using story in all of your meaningful conversations

Dondi Scumaci quote "Take your emotions along for the ride, but make sure you are driving the car."

LEADERSHIP IS THE ART OF POSITIVELY INFLUENCING OTHER PEOPLE TO HELP THEM BECOME BETTER VERSIONS OF THEMSELVES

Turning your family history into a legacy book for the next generation

IF YOU TAKE CARE OF RELATIONSHIPS, THE RESULTS WILL TAKE CARE OF THEMSELVES.

What it means to live by the principle of "courageous humility"

The 10 Commandments for Blended Family Life and suggestions on how to live them

TAKE YOUR COMMUNICATION FROM TERRIBLE TO BEARABLE AND BEYOND

Why principles trump specifics in blended family environments

The two core principles of blended families - BE THE ADULT YOU WANT YOUR KIDS TO BECOME. REMEMBER THE GOLDEN RULE AND TREAT PEOPLE THE WAY YOU WANT TO BE TREATED.

How to invite people on the journey of growth aka why using invitations to growth work better than telling people what to do

How to approach platforms that disagree with your opinion and not be offended

Why getting your book into people's hands is more important than the profits from selling your book

Answer this question for yourself: What good thing am I willing to give up to get something better?

How to leverage the Amazon Kindle 5-day promo to boost sales during the for-profit promo

Using your book as a workbook for coaching clients

CULTIVATE LOVE AND RESPECT EVEN WHEN WE DISAGREE WITH EACH OTHER

A new definition of wisdom

Why it's more important to help people remember rather than to teach them

Books mentioned:

BARS from this episode:

How qualitative and quantitative analysis led to the "3-Word Rebellion"

IT'S NOT YOUR MESSAGE. IT'S EVERYONE'S MESSAGE

The one TED Talk that's the perfect example of a "3-word rebellion"

How $100 sessions in-home meeting turned into a leadership revolution

Why marketing consultants who want to understand their clients should understand qualitative research methods

Why stickiness, intrigue, and memorability are key to starting a rebellion

The importance of writing the right book for the right reason

This is why you should write a book - it's not because of the accolades

How to think about your speaking business and speeches if you want to be profitable

What to do when you have run out of material for your podcast and blog

The power of asking yourself "What's the best way to spread this message?" and how it applies to formatting your book

2 freedoms self-published authors have over traditional publishers

How to use a new book to pivot in your business and launch marketing promotions

GIVE YOURSELF PERMISSION TO WRITE LIKE YOU SPEAK

The One Drop of Dye a Day story for social media posting

The one thing you must add to every free download or lead magnet you give away

Answer this question: What are you rebelling against?

I AM REBELLING AGAINST...

How to download your ideas from your head using this ancient tool

IF EVERYONE ACTED ON THE CHANGE YOU WANTED TO MAKE, WHAT WOULD THE WORLD BE LIKE?

Why knowing the impact of your mission is more important than knowing how to put your message into words

The one perspective necessary for clarifying your "3-word rebellion"

How to use feedback from beta readers to construct a better product

3 questions to use when reading beta reader feedback

YOUR THOUGHTS ARE VALUABLE. YOU SHOULD LEAD WITH THEM.

Books mentioned:

BARS from this episode:

1. Teachers become their own students.

• An easy question to ask: "What do you want or need to learn now?"
  
• Live students give just-in-time responses.
  

2. Great teachers learn how to be great teachers. So can you!

• Remove the focus from yourself. Give your students what they need to succeed!
  
• Model Refer to page 78 of the latest version of my new book "The 4-Hour Book" for an explanation of the STORY framework
  

3. See it. Hear it. Touch it. Do it. Have something for all of them.

• The more modalities you touch, the more the brain is engaged. Clarity is a result of simplification.
  
• Always give action steps. (Your students now have tangible results).
  

4. Where books stop, a course finishes.

• Free takes minutes to hours for results.
  
• Low tier takes 1-7 days.
  
• Mid tier is up to a 30 days.
  
• High tier is over 30 days for completion.
  
• Over time hit all four tiers. A funnel is the passive sales model...
  

Books mentioned:

BARS from this episode:

How I maxed out the number of books Google will hold for me

How Jesse found recovery from addiction and stayed clean for over a decade

The unusual angle he took into rehab facilities to rebuild the lost leaders using 60-minute workshops

Why Jesse's writing a book about the untold stories of addiction and recovery

The myth that the world believes about drug addicts

EVERY PERSON IS AN ENTREPRENEUR. MEANING EVERY PERSON CAN BE SELF-DETERMINED SELF-DIRECTED AND SELF-MANAGED

Why every recovering addict can and must take control of their life

The power of creating challenges that shorten personal growth time span

How taking cold showers daily changed his perspective on overcoming any hurdle in his life

I FELT LIKE I WAS THE ULTIMATE RESILIENT WARRIOR RECOVERY

Why it took over 18 months to publish his book and what he did to finally get it published

Who is the Ice Man and why is he so popular

FEAR IS AN ILLUSION

The power of learning to listen to the "subtle pushes" from the universe and God

The importance of studying bestselling authors if you want to become a bestselling author

How a coaching program evolved out of publishing a book and perfect fit clients approach him

Why sometimes you must be patient and consistent with your marketing until it's time for your book to explode

How to automate parts of your day so you can focus more energy on the other parts of the day

THOSE 30 MINUTES YOU SPEND WITH YOURSELF ARE THE MOST IMPORTANT TIME OF THE ENTIRE DAY

The turning point in his personal growth was the result of this keystone habit... it's not what you think it is

The importance of setting a baseline for your day and how to do it effectively

These 5 elements of recovery transform the direction of your life... Focus, Elevate, Appreciate, Resilience, and Self-care

The key to having more self-satisfaction in your life according to scientific research

THE OPPOSITE OF ADDICTION IS CONNECTION

How to identify and connect with the people who will change your life

SELF-CARE IS NOT SELFISH. IT IS AN EASY, NO-BRAINER PRIORITY

How self-care leads to better decision-making and peace of mind when the chaos of life surfaces

Why you must make new habit creation simple and seamless

How to announce your book, build your launch team, and get 20 reviews in the first week of your book launch

What to do on your "Free Days" to restore your energy and focus

Start to think in the terms of abundance, get clear on past wounds, and heal them

Books mentioned:

BARS from this episode:

How working with a "big ugly fella" led to becoming the real-life Wizard of Oz

The power of asking the right questions... like "Why are you wearing that watch?"

There are two types of people: Are you driving the Ferrari so everyone sees you or because you've always wanted one?

Why taking a photo leaning on a sports car in front of high-class yacht spiraled into a depression and doubting his success

NEVER EVER WILL I FORFEIT ME TO IMPRESS YOU

The definition of a real entrepreneur and why it's not all flashy being one

WE'VE SPENT TIME IN OUR LIVES WAKING UP ON A WEDNESDAY MORNING PANICKING BECAUSE WE DON'T HAVE ENOUGH MONEY FOR PAYROLL ON FRIDAY OR CANNOT AFFORD THE MORTGAGE

How he became the leading experiential concierge service for billionaires and superstar

Turning a $2,500 check and a launch party in a pub into tens of thousands of books sold

Launching a speaking career based on the success and principles in a book - a second business is

The value of an indebted mindset to drive you to serve your market

IF SOMEONE IS SUBSCRIBED TO YOU, YOU HAVE TO BE SUBSCRIBED TO THEM

The destructive power of "recording your negativity" and what to do about it to turn them into positive affirmations

THERE'S NO SUCH THING AS A COMPLETE FAILURE - WHERE'S THE POINT WHERE IT WENT WRONG?

LEMME TURN THAT 'NO' INTO AN EDUCATION TO GET A 'YES'

How to learn from every sales presentation that goes south

MY EDUCATION IS MADE UP THINGS I DID WRONG

Why getting a large contract from one of the largest publishers was a mistake

IT DOESN'T JUST IMPACT ONE PERSON - IF YOU CAN HELP AN ENTREPRENEUR GET BETTER, IT IMPACTS THEIR BUSINESS LIFE, LOVE LIFE, FAMILY LIFE...

Maintain continuity in your authenticity by focusing on being you

IT TAKES ZERO EFFORT TO BE YOU - DO YOU A LOT

Your tribe will do your branding, marketing, and promotion for you when you allow them to know who you truly are

IT'S OUR ABILITY TO IMAGINE THE IMPOSSIBLE THAT MAKES IT POSSIBLE

The power dreaming as an enough

DO EVERYTHING THAT AMAZON DOES AND EVERYTHING AMAZON DOESN'T

Books mentioned:

BARS from this episode:

A unique approach to delivering a TED talk

How to break the mold of how current business is done

How service-based business succeed in the solopreneur economy

How she transitioned from agency to intensives to freedom model

The 50-25-25 formula for freedom that creates full-time income on part-time work

The difference between the value you provide and your value in the marketplace and how to set your prices

HOW ARE YOU GONNA LET OTHER PEOPLE KNOW WHAT YOU KNOW SO THAT THEY SEE THE VALUE IN WHAT YOU'RE CHARGING TO GET THERE

Why you should keep raising your princes incrementally

Why a book separates you from all of the other people in your industry

PEOPLE WHO READ YOUR BOOK ARE RABID FANS

How a book changes the conversation with potential customers

The importance of sharing your failures and stories (yours and your clients)

The secret to helping your readers remember the lessons in your book

Your first steps to creating your badass opportunity

Why getting "comfortable" with your numbers helps you establish a better pricing strategy

How often you should be looking at revenues, expenses, and taxes to inform investing in your own business

How to think through a spending plan for your life and business

A lesson on finding ways and means to get free course versus paying top dollar for training

How to sell your services without selling your services (hint: it's a certain type of content embedded in your book)

A strategy to get book reviews from multiple fronts

BE YOUR BADASS SELF ALL THE WAY

Why you must do you to the extreme

Books mentioned:

BARS from this episode:

The power of getting the right coach at the right time

How a self-discovery journey can introduce you to your true self

How a scaling system helps determine the direction of your coaching

How a life and death situation brought Terri to God

How a chance encounter with a woman in a diner - after 3 weeks of deep depression - pushed her to turn the corner in her spiritual life

Why your "rescue story" will save lives if you learn how to share it well

How to give people hope through writing your book

WHO ARE YOU TO NOT WRITE A BOOK?

Are you asking yourself the right questions?

The one thing that helped Terri write her book 90 days after 7 years of struggle

How a book changes your relationships with your customers and clients

The importance of making peace with your past and letting it go

What it means when thinking about the people from your past creates and emotional charge and what to do to start changing it

TOO MANY PEOPLE STILL DON'T KNOW HOW TO FORGIVE THEMSELVES

"Your lack of forgiveness may be blocking your blessing."

How to know when you are truly on the path to forgiveness

The power of accountability towards getting your book written

Why you shouldn't let your spouse or partner be your accountability partner when writing your book

How to launch your book using multiple signings

Books mentioned:

BARS from this episode:

How a tragic car accident changed the direction of her life

Getting clarity in the midst of tragedy

Why a depression created a book about transformation

Where to find inspiration in your drama

FIND THE LIGHT IN THE STORY

The definition of a transformational author (a "species of their own")

How a book created a new business and lifestyle

AT THE END THE DAY, WHERE I SPEND ETERNITY MATTERS SO MUCH MORE THAN WHAT WHAT'S HERE

YOUR STORY WILL CREATE LANES FOR YOU

The importance of finishing your healing before publishing your book

Where most people encounter their trauma and how it affects spiritual growth

"These transformational authors are having transformations by becoming authors."

You attract people to your business that relate to your story

How to create a blueprint for your book

The what and how of a book plan

BEING VERY CLEAR ON YOUR BOOK AND YOUR AUDIENCE AND WHERE YOU WANT TO GO WITH YOUR BOOK DETERMINES HOW YOU WRITE THE BOOK

How the tone of your book affects the long-term results of your book

The power of reading from your book from the stage

Relaunching new editions of your book for new generations

Why your social media posts and content must connect with your audience

HUSTLING AND BUSINESS ARE TWO DIFFERENT THINGS

How to create congruency with social media posts and your books

How to leverage Facebook groups and free downloads to build an audience

Don't die without having gone after

"Life doesn't happen to you. It happens for you."

PEOPLE ARE MUCH MORE INTERESTED IN THE END THAN THE BEGINNING

Books mentioned:

A lot of people hate sales. I used to be one of them. I was uncomfortable talking to people. In the mid-2000's I learned how to be a transaction engineer. My mentors taught me to be so confident in my ability to help people get solutions to their problems that all I had to do was listen to them talk. I used that skill to walk into people's homes with blank real estate contracts and walk out of them with signed contracts. Sales aren't so much about overcoming a bunch of objections. When you learn how to handle those objections upfront, closing a sale is about problem-solving.

That means you must learn how to listen. Then, craft a presentation based on all of the feedback you've received. That's the simplified version. And, I sound kinda arrogant. Sadly... I was. But, I've learned my lesson. Actually, I've learned three major lessons from the two webinars I've created. Today, I'm gonna give you the goods.

In 2018, I wrote my first webinar

- used the Perfect Webinar Script

- recorded it week after week

- made more sales at in-person events

Had to do something different the next time

- still running the first webinar

- never drove traffic

- set it and forgot it

3 thing I changed moving forward with this webinar

1. More attendees

- livestream on FaceBook (Dekesha Williams)

- part of email series in a book funnel and sales funnel (Taki Moore)

- offer on sales presentations

2. More practice

- 8-minute presentation on Brain Prompts (Jaime Cross)

- whiteboard session for 45 minutes (Dan Henry)

- create a better offer aka "deal" 75 minutes (Dave Dee)

*made the right offer (Pia Silva)

3. More engagement

- set expectation from the beginning (Russell Brunson)

- ask & wait (Trevor Otts)

- acknowledge & respond (Ty Cohen)

* increases your enthusiasm

Announce everywhere, get better, and be engaged. These are about marketing and sales. The message is clear. It's not about presenting the message persuasively.

Olga Kirshenbaum is a Money Whisperer and Founder of Rags to Riches Consulting. Olga empowers individuals and creative leaders to make money choices with confidence so they unleash their life's full potential. In July she released, Shmoney Guide: Making Money Choices Doesn't Need to Be So Scary focused on personal finance.

BARS from this episode:

How to make the money without feeling bad about having it

The unexpected ramifications of knowing the Law of Sowing and Reaping

A budgeting membership program that's literally changing the conversation about money

The one thing responsible for 80 percent of business fallout and failure

THE WAY YOU TREAT YOUR MONEY IN YOUR PERSONAL LIFE IS THE WAY YOU'LL TREAT YOUR MONEY IN YOUR BUSINESS

Why you must not assume your company leadership understands financial statements

Why knowledge is not the problem for women's financial fitness and what the real culprit is

SEEING IT. THAT IS THE POWER.

Why looking at your numbers empowers you to take control of your personal finances

A 42-page book removing the judgment around budgeting

How to handle the "money talk stigma" ruining families across the country (and the world)

Why you should have a "guilt-free" spending account to play with

Eliminating the 'just' in your money conversations

This relationship is affecting your children's relationship with money

Creating a business and a book from your hypothesis

Why your key to long-term business success is a focus on cash flow

The difference between a bookkeeper and an accountant and when to hire them

THE BIGGEST REAL ESTATE YOU OWN AS A BUSINESS OWNER IS YOUR BRAIN SPACE

MY GOAL IS TO GET YOU OUT OF MY HOUSE.

Books mentioned:

BARS from this episode
How to turn your learning into content for your subscriber lists
The importance of understanding childhood trauma
The childhood story that birthed Riana's lifelong passion
How Riana started and opened a talent school with a book she sold for $50 and the state's approval
The power of the question "What can I do?"
"IF YOU HAVE THE DREAM AND DESIRE, I CAN GET YOU THERE."
A strategy for getting your book into Barnes & Noble Bookstore
Why you should talk like you write
How to adopt the "Great, there's room for me" mindset
How book sales fuel and support non-profit
Why you should give yourself a week to get started with your book and what to do during that week
The 10 Traumas of Childhood with rating on 10-point scale and looking at what's going on in the present

1. Was there addiction (alcohol, drugs, sex, porn, gambling, hording, spending, eating, gaming, TV watching, workaholism) in mom or dad?
2. Verbal abuse?
3. Emotional abuse or neglect?
4. Physical abuse?
5. Abandonment? Fault or no fault?
6. Adopted or living with relative/friends?
7. Personal trauma? Bullied, different, etc?
8. Sibling trauma? Favoritism?
9. Family trauma? or Community trauma?
10. Mental health issue in mom or dad?

The problem with normalizing negative behavior after experiencing childhood trauma
Why living in the "light" opens your mind to proactive responses
Climbing the rainbow towards healing
"IS IT FOR THE GOOD AT ALL?"
Why Riana doesn't put her clients on psychotropic drugs
How meditation affects the body and mental functions
How being of service helps you get on bookstore shelves
IT'S ABOUT YOU AND YOUR MESSAGE
Why now is the time to create the life you desire and the love you deserve

BARS from this episode:

WRITING A PARAGRAPH WAS A LOT OF WORK FOR ME - DB

EVERYONE HAS A BOOK INSIDE THEM - LD

How journalling or blogging create your book

The one tool that simplifies writing your book even when you don't like to write

Why authors are like warriors

Why teaching people to write from an intellectual perspective fails

The importance of having someone that believes in your ability to write

THE FEAR OF NOT BEING GOOD ENOUGH IS BORING - LD

THERE ARE ONLY A FEW PEOPLE IN LIFE. PEOPLE WHO ARE CARVING, FOLLOWING, NOT FOLLOWING THE TRAIL - DB

Why business partners should be able to "run with each other" and what to do if they can't

The questions to ask to take aligned action and create a "High Vibe" business

How to "joy stack" your life to build momentum

MISTAKES AND FAILURES... ARE STEPPING STONES - LD

IT'S IN TAKING THE ACTION THAT YOU'LL GET THE CLARITY YOU CRAVE FOR THE NEXT STEP

How to become the person you must become to hit your next goal

How to develop the discernment needed to learn from your mistakes

Why you must think of your business as constant business development

Why "don't make friends out of your clients" is a bad business practice

Four words that'll change your customer's lives

Why your book is actually a low-cost way to enter your business

The one idea that's more important than knowing your 'why'

Why your long-term strategy depends on knowing your customer avatar's face and name

GO GET AROUND PEOPLE WHO LIGHT YOU UP - DB

YOU WERE BORN. SO, YOU ARE WORTHY. - LD

Books mentioned:

New name for the podcast and why

The problem and challenge we are solving

What being an author will look like

The format for the show

Who is D Arlando Fortune

BARS from this episode:

How HOPE (Helping Other People Everyday) is helping people that "fall through the cracks" without dealing with the red tape

How a book club on various topics doubles as real estate training

Why you should NEVER SAY NO FOR THE PROSPECT before you have asked for the sale

The one question that's worth thousands of dollars in sales revenue

How to get the courage to ask the dreaded sales question: Do you have the money?

How to know if your prospect has the money to buy your product or not

Using 'good cop, back cop' to control negotiation

The one thing that doubled Beth's speaking fees

How to turn your book into a podcast

Why it took 14 years to write her first 'test' book

The social media strategy that created 700 pre-ordered books (and how she lost all of them before getting them back)

The direct mailing technique that gets her book into the hands of big clients

How being called an idiot by a broker led to millions of dollars worth of investment properties

GET THE BOOK OUT OF YOU

Books mentioned:

BARS from this episode:

WHEN YOU'RE WORKING ON SOMETHING IN THE PRESENT, THAT YOU FEEL PURPOSEFUL, YOU HAVE A HOPE FOR THE FUTURE THAT'S IMPOSSIBLE TO HAVE WITHOUT WORKING IN THE PRESENT ON YOUR PURPOSE.

How God spoke life into his mission

Why he wrote his book as an example that it's possible to become an author

"My pain becomes someone else's prosperity."

How to win the spiritual war against worthiness, deserving, and value

Why writing the first book makes it easier to write the next one

EVERY BREAKTHROUGH BRINGS ANOTHER LEVEL OF ME.

When it's time to stop fixing your mindset and what to do instead

How rolling blunts taught me how to create an environment that puts me into a writing mood

Why the anticipation of getting something is more fulfilling than getting it

Why Adam's selling his books door-to-door

WHEN YOU ADD VALUE, YOU GET VALUE

The #1 lesson from writing his book was to commit

How to choose the stories to keep in your book and which to leave out (for another book)

How writing the book strengthened his connection to God

How he pushed through addiction when people were taking bets that he wouldn't make it

How 100X is combining Kingdom messages with business principles and "bringing Heaven into business"

Why there's no separation between Kingdom and business

The importance of having a supportive community to hit your Divine Vision

How to leverage your launch team and coordinate their activities

BE PASSIONATE ABOUT IT. DON'T HOLD BACK. EVERY TIME YOU GO OUT IS AN OPPORTUNITY TO TALK ABOUT WHAT YOU DO.

BE YOU UNCEASINGLY WITH PEOPLE.

Why connecting to God and journaling are key to recovery from addiction

A journaling technique to clearly see how God's working in your life

Why gratitude makes watching TV more enjoyable

TAKE HOLD OF THE MOMENTS YOU HAVE RIGHT NOW AND DO EVERYTHING YOU CAN WITH IT.

How to end addiction for good

Books mentioned:

BARS from this episode

1. have a manifesto

• rally behind a central set of beliefs
  

2. five stories that create a six-figures each

• connect; buy; content; buy-in for the big idea; evidence of expertise
  

3. make an offer to continue the conversation

• it is your responsibility
  

4. associations influence your "speed"

• "You don't live up to your potential. You live up to your identity."
  

5. do not devalue your worth by limiting your thinking

• you're more valuable than the property you covet
  

6. tell your story again - over and over and over

• influence is a result of saying the same thing to more people
  

7. stick with your decisions

• when fear is your quarterback, you're huddled around lack, lost opportunity, and weak actions
  

8. share the story; sell the steps

• start looking for stories in the challenges, transitions, and defining moments of your life
  

9. share the details even though they don't sell

• people enroll based on your universal themes
  

10. polarity creates drama

• use emotions, senses, and opposites to develop impact
  

Books mentioned:

BARS from this episode:

- how Barefoot wine got started by buying up debt for wine and bottling

- why "The Barefoot Spirit" is acknowledged for its business principles

- how their 'guiding principles for success' got into 50 schools of entrepreneurship across the country

- why the marketplace and a method to distribution is key to getting started

- why monetizing brand equity is the most important piece to business longevity

- why you should prepare for acquisition from the beginning

- a secret strategy for finding your business goals for guaranteed success

- how turning your book into a theatrical audiobook is a more effective way of teaching complex ideas

- why "earbuds" are the tool of choice for Millennials and how to leverage this trend

- the best way for company founders to turn their stories and biography into consumable audio stories

- how to overcome 'corporate constipation' between divisions using the company story

- how your book can be used an example of your business model to inform prospects before they buy

- why experiential learning is the most impactful form of teaching and how to do it

- how your book becomes a promotional tool for landing speaking engagements and speaking engagements become promotional tools for the book

- why articles should be a part of your book's promo strategy

- PUT YOURSELF IN THE OTHER GUY'S SHOES

- WE ALL HAVE BLINDERS ON

Books mentioned:

BARS from this episode:

TAKES A TREMENDOUS AMOUNT OF TIME TO MARKET A BOOK. NOT SO MUCH TIME TO WRITE IT.

Why it better to start your business as a side hustle

How to decide when to leave your job

What numbers to track while testing out your side hustle

What happened when her publisher turned down her first book proposal

How Laura edited her book using insights from advanced readers

How to determine what to give away as downloadable resource

Why an event attendee told Laura that she doesn't know who she is but sees her book everywhere

The importance of creating a marketing plan ahead of book creation

DON'T TAKE OTHER PEOPLES FEEDBACK AS A NEGATIVE

VIEW EACH BOOK AS A LEARNING EXPERIENCE

Why you should include your launch team early in the writing process

How to build a marketing idea database

How to recruit people for your launch team and transition them into advanced readers

The two keys to becoming a successful freelancer

How to schedule daily marketing

THE BOOK IS THE ENTRY POINT FOR MY CORE OFFERING

The one thing that separates paid freelancers from the underpaid

WRITERS AND CREATIVES DO NOT HAVE TO BE STARVING ARTISTS

Books mentioned:

BARS from this episode:

Why it's a good idea to start with an ebook

Why do the question "How do you..." is a perfect book topic

How a book written for a side hustle landed Tyler other publishing opportunities

The difference between telling your story as a speaker and as an author

Finding the lessons in your life story

What Tyler did when his wife told him "You're gonna die." and how it changed his life

How Tyler lost over 100 pounds in 12 months

How writing can help you express what you cannot say verbally

How writing clarifies what you

How to tell a really good story

How to write better by speaking and how to speak better by writing

The two things that must happen in storytelling

The free book strategy for selling book series

How Tyler's 10-year-old daughter wrote and published her first book

Turning your blog into a book

Why teaching is a passion job for most teachers and what Tyler's doing to help them build side hustles

USE YOUR 5 TO 9 HUSTLE TO SUPPORT YOUR 9 TO 5 PASSIONS

IF YOU WANT TO BE HAPPY MAKE TIME FOR THE PEOPLE WHO MATTER MOST

Books mentioned:

BARS from this episode:

What is means to have a peak experience

The one revelation that occurred after 10 years of meditation

CONQUER YOUR FEARS. CONQUER YOUR LIFE.

How living 13,000 kilometers from his family opened him to his own path

Why you must remember that you were born with happiness

The difference between deciding to write a book and deciding to become an author

Why you don't need to love reading to write great books

How a book opens doors for your business

What happened when a 9 year-old-kid pitched him on how to write a book

How to turn your commitment to becoming an author into marketing and sales confidence

What it means to own your message and value of your expertise

YOU FIGHT YOURSELF AND THE WORLD WHEN YOU'RE IN FEAR. IF YOU FIGHT NOTHING, YOU ARE HAPPY.

Fear hacking works for all negative emotions

FEAR & NEGATIVITY ARE CONTRACTION. HAPPINESS & POSITIVITY ARE EXPANSION.

How fear contracts your presence, intention, and action.

FEAR IS A REMINDER TO COME BACK TO YOUR POWER.

PAIN & CONTRACTION ARE PART OF LIFE BUT SUFFERING IS F*@^ING OPTIONAL.

Books mentioned:

BARS from this episode:

How sci-fi characters related to business leadership

How fundraising is like dating

Why you should only ask for a donation when "you know the name of the donor's dog"

YOU'RE NOT FUNDRAISING, YOU'RE STORYTELLING AND MATCHMAKING

Altruistic fundraising vs Business fundraising

The power of "If I give you $1000, what would you do with it?"

Why poor storytelling hurts fundraising efforts

Why you should get out of your office as often as possible

LEAD WITH RANDOM ACTS OF GRATITUDE

How to nurture long-term nonprofit relationships

The best time to build long-term relationships

Why you should know your fundraiser's birthdays

BE PURPOSEFUL. BE CREATIVE. BE HANDWRITTEN.

How your book expands your business opportunities

How writing a book builds patience

Why you should write a book to create your platform

How to use a "Buy One, Give One" promo

How to turn your book into your True North

Why "we've always done it this way" is dangerous and what to do about it

FALL IN LOVE WITH GIVING YOUR TIME, TALENT, AND TREASURE

Books mentioned:

BARS from this episode:

The 2 things things you need to become a successful entrepreneur

DARE AND TRUST PEOPLE TO DO THEIR JOB

How to sell your product before you create it

The one question that helps you determine your priorities

IT'S SO EASY TO OVER-PROMISE AND UNDER-DELIVER AND THAT'S ONE OF THE CORE THINGS YOU CAN DO TO BREAK TRUST

How Fredrik wrote a book in 7 weeks and how it effected his marriage

Trust is the key to relationships

Why you should promote your book and engage with your audience before you publish

How to use speaking to grow your business ventures

How to increase your online trust

The importance of being present when delivering content

The secret to selling by shifting your point of view

How becoming an author can fast track your corporate career

IT'S BETTER TO HAVE A BOOK OUT THERE THAN A PERFECT ONE IN DRAFT

How to get 15 times the number of holidays than the average person

Try to find your own voice and find your own way

LEARN SOMETHING FROM EVERY HUMAN INTERACTION YOU HAVE

It's very lonely to always be a solopreneur

Books mentioned:

BARS from this episode:

What an emerging leader is and how important it is to your career

Why your children should listen to personal development with you

How to make money from what you're already good at doing

GETTING INTO PLACES AND SPACES WHERE YOU CAN BE AFFIRMED GOES A LONG WAY

What happened when an English Professor told Pierre that emails would never get him hired to speak and how what happened next launched his speaking career

How his first book started as a journal of his leadership journey as a church pastor

How making lunch for his kids turned around his business

ATTENTION IS THE NEW COMMERCE

YOU HAVE TO BE BOLD ENOUGH TO BELIEVE IN WHAT YOU HAVE THAT YOU'RE WILLING TO TELL PEOPLE

Why it's better to focus on the 1 yeses than the 99 no's

How becoming an author multiplied his speaking fees and allowed him to retire from pastoring at local churches

How to turn the 10-12 key turning points from your life into your first book

THE BETTER YOU TELL STORIES THE MORE PEOPLE RETAIN THE INFORMATION

Why your book is leverage and a platform to build your business

IT'S ON THE OPPOSITE SIDE OF YOUR FEAR WHERE YOU FIND THE HELP YOU NEED

Books mentioned:

LeaderShift by John C Maxwell

Winnie the Pooh on Management by Roger E Allen

The Best Story Wins by Matthew Luhn

Boundaries by Dr. Henry Cloud & Dr. John Townsend

5 Levels of Leadership by John C Maxwell

The Call by Oz Ginnis

Fav quote:

"We have uphill goes but downhill habits." - John C Maxwell

"Young people often fail to listen to their elders but they never fail to imitate them." - James Baldwin

Links mentioned:

www.pierrecquinn.com 

Grab the book www.pierrecquinn.com/scared/ 

Free ebook on how to be successful as an emerging leader www.pierrecquinn.com/successkeys 

www.youtube.com/user/pierrequinnTV 

www.linkedin.com/in/pierrequinn 

www.instagram.com/pierrequinn/ 

BARS in this episode:

How embracing new kids in elementary school led to life coaching as an adult

Why a life of convenience keeps you from life satisfaction

PINKADAYIOUS IS WHEN YOU LIVE YOUR LIFE ON PURPOSE

How putting others needs ahead of you leads to better living

The importance of having someone believe in your potential

WHEN YOU WAKE UP EVERY MORNING WITH JOY IN YOUR HEART DOING THE THING YOU DO, YOU'RE ON THE RIGHT PATH

How becoming an author opens up your creativity in other areas of your life

HURT PEOPLE HURT PEOPLE BUT A HEALED PERSON LEADS HURTING PEOPLE INTO THEIR HEALING PROCESS

How your book becomes a coaching tool

Why you should never submit your work while it's hot

THERE'S A DIFFERENCE BETWEEN MARINATING AND PROCRASTINATING

Why professional writing makes a bad book

Books mentioned:

The Slight Edge by Jeff Olson

Fav quote:

"Roses are not red they are pink

Your life was never meant to be blue

You have a purpose. So, let me help you."

Links mentioned:

Notes from the show:

Why Jeff feels there's not enough conversations worldwide around cancer

Why the purpose of life is to love, to serve, and to add value

PRACTICE MAKES PROGRESS. PROGRESS MAKES PRODUCTION.

The importance of turning the battlegrounds of life into playgrounds

The power of a belief in God when going through adversity

Fighting cancer by eliminating GMOs, highly processed foods, sugars, and foods coated in pesticides including women's cosmetics

How to transition to cleaner and organic food

Why you should drink alkalized water

The 2 things you cannot do if you want to live healthy

How writing heals past wounds

IF YOU DON'T HAVE AFFIRMATIONS TO GUIDE YOU THROUGH THE DAY-TO-DAY, YOU'RE GOING TO HAVE A CHALLENGE

Why your book is not about your story

DON'T STOP BECAUSE IT GOT HARD

YOU MUST LIVE AND BE WELL

Books mentioned:

High Performance Habits by Brendon Burchard

Money by Anthony Robbins

Think & Grow Rich by Napoleon Hill

Rich Dad, Poor Dad by Robert Kiyosaki

Fav quote:

"Don't wish live were easier. Wish you were better." - Jim Rohn

"Face Everything And Rise" - anonymous

Links mentioned:

Notes from the show:

Help entrepreneurs experience the power of publishing

WHY BOOKS? BECAUSE THERE IS NOTHING LIKE A BOOK

How to use a book as a proof of concept for a new business idea

Why your book doesn't have to be worded perfectly to be effective

THERE'S HUGE POWER IN UNREAD BOOKS

Why entrepreneurs are good at creating businesses they don't like

How focusing on high-end clients changes your business offering

A LOT OF PEOPLE WANT TO BE AUTHORS NOT WRITERS

How to get all of your book's content onto paper in less than 12 hours

How one book increased a speaker's revenue by 600%

Use videos and livestreams as the launch date approaches

Involve people in the production of the book

DON'T BE A SECRET AGENT AUTHOR

Poll or survey your audience at the beginning or your book creation

Why you should know what action you want your reader to take before writing the book

How a book written for 3 CEO's is a success model for business books

You don't have to be Moses if you're a great Aaron or Hur

A book and a mastermind are two of the most powerful tools for your life

Books mentioned:

"The Thief Who Pulled on Trouble's Braid" by Michael McClung

"Still the Best Hope" by Dennis Prager

"The Power of the Published" by Everett O'Keefe

"The Lord of the Rings" trilogy

"The Traveler's Gift" by Andy Andrews

Fav quote:

"People support what they create."

Links mentioned:

Thought Fortunes Podcast episode number 014: Getting to the Yeses in Your Life w/ Tavetta Patterson

Notes from the show:

Help people get to the core of why they are put on Earth

First book of poetry published out of journal

The importance of why you should copyright your writing

EDUCATION LEADS TO LIBERATION

Why you should be a gatherer and distributor of information

THE GOAL IS TO HAVE ANYTHING THAT COMES THROUGH YOU TO BELONG TO YOU

Healing is a daily decision

WRITING SERVES AN EVICTION NOTICE TO YOUR PAIN

Why you shouldn't let your pain be in vain

WHEN YOUR NO IS CLEAR, YOUR YES WILL APPEAR

How publishing a book made her more strategic, honored her skills, and focused

How to document the growth of your business and turn it into systems

KNOWLEDGE IS POWER. IT IS ALSO DOLLARS

Writing and speaking work together and support each other

How to replicate yourself and your success

Building multiple streams of income from each piece of knowledge you share

How to get a course into a college based on your books

Writing as a way to get clarity about who you are, whose you are, and your life

Why you must choose how you move forward in your life

ALWAYS BE PROMOTING, CREATING, AND CLOSING

How marketing and sales for authors and speakers is more about sharing the goodness of your life

IN YOUR SHARING, LEAVE ROOM FOR LISTENING

How to get paid for sharing your message

Learn to say no as a complete sentence

Books mentioned:

On Her Own Ground by A'Lelia Bundles

Unlimited Potential by D Arlando Fortune

Fav quote:

When your no is clear, your yes will appear

Links mentioned:

FB: @tspeakerauthor

IG: @tspeakerauthor

LI: @tspeakerauthor

Show notes:

Importance of mixing in "being taken away" and inspirational books

YOU DON'T KNOW MY STORY COMPARED TO MY GLORY

Why entrepreneurs should begin as a student to expert to ongoing growth

Why you should never sign over rights to your intellectual property

How to get your book done right

How to bring in multiple streams of income based on client demand

Where to get continuous content and products for your business

YOU DON'T GIVE 'EM EVERYTHING IN YOUR BOOK

Write every day

Multiple formats = multiple streams

IF YOU'RE NOT OVER THE TOP PASSIONATE ABOUT YOUR BOOK HOW DO YOU THINK ANYONE ELSE WILL BE

Why knowing your reader's next step should be decided before writing your book

THE BEAUTY OF A BOOK IS IT DOESN'T EXPIRE

Why your book is a movement

How fiction promotion is different from nonfiction promotion

How to create backend products from fiction books

LIVE YOUR BEST LIFE (WITHOUT REGRETS)

Books mentioned:

Becoming by Michelle Obama

Color Purple by Alice Walker

books by Brenda Jackson

Fav quote:

"Many of life's failures are people who did not realize how close they were to success when they gave up." - Thomas A. Edison

"I want to die empty." - Myles Munroe

Links mentioned:

Janell Jones is on a mission. Born into poverty and raised in the projects of Columbus, Ohio, Janell lost her father and sister to inner-city violence as a child. A teenage mother at 17, she was nonetheless determined to live a different life than the one she saw played out around her. That determination took Janell from an online associate’s degree in psychology to a Master’s degree in social work. Even after she landed what she thought was her “dream job” and made a good home for her children, she discovered a deeper dream buried within her—Janell made the decision to follow her passion.

She started a business and wrote the book that was burning inside her. Today, Janell is a life-coach, published author, social work professional, founder of a publishing company, and a speaker with an urgent message for others: You have the ability to choose. In her new release, “It All Begins With You!” Janell shares the amazing story of how she took the leap that awakened her to her purpose and destiny.

Show notes:

How to be the purple cow in your industry

How to control creative rights of your own words

The importance of empowering young girls with affirmations

Becoming allergic to negative people

How speaking into jars explains the power of self-talk

How affirming herself pulled her out of a negative environment

Using affirmations to heal from the inside out

How Janell used her book to reduce her job to part-time hours

How writing a book transitions into life coaching

The power in forgiving your parents and growing from your childhood trauma

Moving from surviving to healing to thriving

Why you should promote everywhere and build your list

How to sell your books in bulk to organizations

How to teach youth business

Turning your book into an online courses

Using self-care as a way to build your business

How having a party about her future self planted the seeds for her business

YOU HAVE TO DO THE WORK THAT'S NECESSARY TO GET YOU TO WHERE YOU WANT TO BE

KNOW WHO YOU ARE, LOVE YOURSELF, AND UNDERSTAND YOUR WORTH

UNSELFISHLY PUT YOURSELF FIRST

Books mentioned:

Purple Cow by Seth Godin

Success Principles by Jack Canfield

Fav quote:

"If you really want something, you'll find a way. And, if you don't, you'll find an excuse."

Links mentioned:

Notes from this show:

How to go from why to creation

Writing books that create transformation

Using book sections for networking events and relationship nurturing

4 steps to powerful follow up conversations that close more sales and get referrals

How to use bookmarks and personal quotes to motivate readers to read your book

Why writing is a prophetic act

Why your book is a vision for your clients and a foundation for your life

The power of connecting with groups to increase sales

Why you must continually build relationships

WHEN YOU THINK UNCOMMONLY... YOU'LL BEGIN TO MOVE IN UNCOMMONNESS. 

OUR BIGGEST SUCCESS ARE BORN OUT OF DISCOMFORT, UNCERTAINTY, AND RISK.

YOU CANNOT THINK ABOUT WHAT ORDINARY PEOPLE ARE DOING, YOU HAVE TO THINK EXTRAORDINARY THOUGHTS.

Books mentioned:

Unf*ck Yourself by Gary Bishop

The Laws of Thinking by Bishop E Bernard Jordan

Fav quote:

"Life is not a matter of chance but is a matter of choice."

"Life won't stop for pauses and procrastination. It won't stop for your confusion or fear. It will continue right along with you."

Links mentioned:

dleeinspires.com/events 

kaneenmorgan.com 

FB: @KaneenMorgan

IG: @KaneenLMorgan

Notes from the show:

How words spoken over you as a child affect you as an adult

3-step process for changing limiting beliefs created in childhood

The power of an "I don't care" attitude

Why you must share your personal story of overcoming

How to use an accountability partner to keep you focused on your side hustle while working a full time job

BE PATIENT WITH IT [YOUR BOOK] AND GO THROUGH PROCESS

WE GET FREE, IT WILL SET OTHER PEOPLE FREE

Importance of having a promo strategy

15 meme launch strategy

How to seed your books in each book

What you say and what you're children are hearing

LIFE IS ABOUT UNLEARNING WHAT YOU'VE LEARNED

YOUR LIFE IS THE WAY IT IS BECAUSE OF THE WORDS YOUR SPEAKING

Books mentioned:

Put Your Dream to the Test by John Maxwell

The Big Leap by Gay Hendricks

How to Avoid Tragedy and Live a Better by Charles Capp

Fav Quote:

"There is always hope."

Links mentioned:

In this episode of TFP, Fortune interviews Tracey George...

BARS to listen for in episode 07:

Using your intuition to buy books

How a five-year-old started a school chorus

Tracey's first counseling office from a bathroom

How counseling helps people gives people a voice

How parents can stop neglecting their children and still fulfill their dreams

The importance of teaching children financial literacy (and what to teach them)

How Tracey overcame the 'divorced-black-female' stigma in her ministry

How writing and publishing expanded Tracey's ministry outside of her local community

Turning your life lessons and thoughts about life become the content for your books

How social media posts became entries for anthologies

"If you're stepping out, step right!"

Where to find inspiration for your book content

"Pass your friends and family a book and let them go for broke."

Why your books and sermon cd's are more than a ministry

Why you miss the answers to your prayers

"Let no one steal your voice. Do not apologize for who you are."

Books mentioned:

Roots by Alex Haley

I Know Why the Caged Bird Sings by Maya Angelou

Fav quote:

"Jesus wept."

Links mentioned