The Pay Per Click PodcastNov 30, 2021
The Pay Per Click Podcast E14: Tracking Conversions
This week Andrew and Josh are diving into conversion tracking. What is it? Why is it important? Is Dune gonna be a good movie? It's all coming up!
The Pay Per Click Podcast E13: When Google Changed Location Targeting
This episode is all business! Learn about Google's change to location settings, what it means for some campaigns, and a few workarounds that we have.
The Pay Per Click Podcast E12: Responsive Search Ads
Rolled ankles, responsive search ads, Josh's last words. It's all coming up on this week's episode of The Pay Per Click Podcast!
The Pay Per Click Podcast E11: Exploring Microsoft Ads (Formerly Bing Ads)
This week Josh and Andrew discuss Microsoft Ads (even though they call it Bing Ads the whole time), and whether or not it's a relevant marketing fit in 2021.
The Pay Per Click Podcast E10: Season 1 Finale
Josh and Andrew recap what went into making season 1 of The Pay Per ClickPodcast, What they felt the highlights were, and what their plans are for 2021!
The Pay Per Click Podcast E09: Website Best Practices
This week Josh McRay and Andrew Perez talk about an idea for another podcast, and coffee. What's up with coffee? They then dive into website best practices including what they see on their highest converting sites, ways to drive more conversions, and websites vs squeeze pages.
The Pay Per Click Podcast E08: When to Get Started (Part 2)
Andrew Perez and Josh McRay talk about their favorite movie villains, fishing metaphors, and the last 3 things that you should be looking at before getting started with Google Ads and PPC.
The Pay Per Click Podcast E07: When to Get Started (Part 1)
Josh McRay and Andrew Perez answer questions about what they appreciated most about 2020, what they're looking forward to in 2021, and when a company should look to get started with Google Ads and PPC marketing. Check out Part 2 coming out soon!
The Pay Per Click Podcast E06: Impression Share
This week Josh and Andrew talk about a quick trip to Guadalupe Peak before and places that they'd like to camp this year before jumping into one of the more intricate metrics to understand: impression share. As always the guys cover what it is, why it is important, and how to impact it. This is one of those metrics that doesn't get talked about as often as some of the others, but it is extremely important!
You can check out this week's sponsor at the link below:
The Pay Per Click Podcast E05: Conversion Rate
This week Andrew and Josh talk about which they'd prefer to watch, AvP or Prometheus, as well as David's existential awakening in Ridley Scott's prequel series. Oh yeah! They also discuss conversion rates, what they mean, what good and bad conversion rates are, and how to impact them.
The Pay Per Click Podcast E04: CTR (Click Through Rate)
On this week's Pay Per Click Podcast Andrew and Josh go cover running, clichés, and Click Through Rate! You'll learn more about what Click Through Rate (CTR) is, how it is measured, and what you can do to improve it.
The Pay Per Click Podcast E03: Understanding and Setting KPIs
This week Josh and Andrew go over Key Performance Indicators (KPIs) in Google Ads. They discuss what KPIs are, how many you should have, what to look for, and they give examples of what their KPIs look like!
The Pay Per Click Podcast E02: Search vs Display
This week Josh and Andrew talk about the Google Search Network vs the Google Display Network. They go over the pros and cons of each one, the benefits that advertisers can get from using them individually and together, and results they are seeing on their ends from campaigns that are currently running!
The Pay Per Click Podcast E01: An Introduction
Josh and Andrew give a quick backstory about themselves and cover what to expect out of the coming episodes.