🔥 This episode includes a surprise giveaway, DON'T miss it!😉

Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategy😍

On EPISODE 1 of SEASON 2, you'll discover👇

✅ What is marketing and how it is different from branding, according to my expert guest Adrian Cohn

✅ How brands can adopt a more human-centric approach to connect with their audiences

✅ Marketing trends in the digital era for both, companies and personal brands, in 2021 and beyond

✅ Adrian Cohn's personal journey from Operations Manager to Customer Success rep to Head of Marketing at Smartling

✅ The story behind Smartling's inspiring manifesto

✅ An exciting event in the localization industry—Smartling's Global Ready Conference on April 14, 2021 (you can register free)

✅ And more!

🔥 If you guess where the spot mentioned by Adrian Cohn was made, email him at acohn@smartling.com / Subject Line: "Delfina" for a chance to win one Apple HomePod mini. Good luck!🍀

🔎 REFERENCES

1️⃣ Excerpt quoted from Smartling's manifesto: “Translation is a purpose and a privilege. Translation is about the truth—making sense of place, culture, history, and the sum total of the human condition. We see language as a bridge, not a barrier. We value context over content. We aren’t always right, but we strive to get it right. We believe translation is the search for meaning, but believe strongly that it is also a plea to be heard. We find words in all great things. We see what’s truly possible in words. Talk is cheap. So, let us be rich in meaning.” Read the full text

2️⃣ This Is Marketing: You Can't Be Seen Until You Learn To See – Book by Seth Godin

3️⃣ The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company – Book by Robert Iger

4️⃣ Smartling’s Anywhere, Today; Quill to Qwerty; and Home spots.

ABOUT ME

My name is Delfina Morganti Hernández (Rosario, Argentina) and I am the creator and host of the first podcast on transcreation. I am a seasoned English-Spanish (LAT, Argentina, International) transcreator and cultural consultant, and I love branding and advertising!😍 You can learn more about me at orangepowerdmh.com

STAY IN TOUCH via LinkedIn or leave a message on anchor.fm/transcreationpodcast so I can share it in the next episode!

Delfina🍊 #orangepowerDMH

S1 E5 |🎵Song Transcreation: Connecting the Dots

Founded in Transcreation 💫By Delfina Morganti HernándezJan 31, 2021