The Business Growth Series

We live in a world that usually evaluates success and growth on the basis of increasing output and improving productivity. This focus often leaves marketers and brands focusing on the output alone which is a rather short-term view, as it priorities quantity over quality, short-term productivity boosts and spiked profitability. In the long run this can adversely affect the brand’s reputation, loyalty and sustainable business growth. Driving outcomes on the other hand allows businesses a much larger and richer canvas as it help brands differentiate themselves, build customer loyalty, and design products that are not just effective but more customer centric. It allows for businesses to create better alignment across the organisation, and with the goals and aspirations of their customers. The functions of Marketing and Sales are directly linked to the survival, growth and success of any organisation. These departments are responsibly for understanding customer wants, needs and desires, creating effective advertising and marketing strategies, communicating value propositions in an authentic and compelling manner, deciphering customer pinpoints that the brands can solve and therefore driving sales. Knowing the outcomes that customers are looking for enables businesses to better tailor their messaging to focus on those specific benefits that their products or services deliver. This leads to higher engagement rates, better conversions and a greater likelihood that the customer will buy your solution vs. another. https://www.triggerworldwide.com/ Click here to read the article.

Copywriting is about crafting persuasive and engaging communication that goes beyond selling products, services, or ideas; it connects with customers, creates relationships, and builds loyalty. It requires a deep understanding of human psychology, market trends, and customer behavior. Creative copywriting, on the other hand, is a more experimental and imaginative approach to copywriting. It's about finding new and innovative ways to capture the attention of your target audience and build brand awareness. It can often leverage humor, irony, or other attention-grabbing techniques to make a memorable impression. It's an excellent way to stand out in a crowded market and build a unique brand identity. Good copywriting is essential for all types of marketing communications. It contains the framework on which engaging and persuasive content is written that captures attention, builds brand awareness, drives conversions, establishes relationships, and inspires action that in turn helps businesses and brands achieve their marketing goals and drive growth in a sustainable and effective way. https://www.triggerworldwide.com/ Click here to read the article.

Influencer marketing involves brands working with individuals who have a large social media following, with the intent of not only promoting their product or service but also building brand awareness, trust and value. Working with influencers who share similar values as the brand, allows for the brand to identify new audiences that align with the target audience of the business. Influencer marketing offers a brand a more cost-effective way to advertise. Influencer marketing is a powerful tool for reaching new audiences, building relationships and trust, and driving measurable results. The main goal of influencer marketing is to build relationships and trust with a certain group of people, and to reach new audiences through the influencer's existing followers. It is likely that influencer marketing will continue to evolve with a focus on authenticity, transparency, and data-driven and measurable results. Micro-influencers, influencer-generated content, and influencer marketing beyond Instagram are a few of the trends expected to shape the influencer marketing industry in the upcoming years. Additionally, virtual and augmented reality, influencer-led e-commerce and measurement and ROI will be more prevalent. The future promises that key players will continue to adapt and innovate to stay ahead of the curve. https://www.triggerworldwide.com/ Click here to read the article.

Affiliate marketing works on the premise that the affiliate promotes the brand’s product or service to their audience and in return earns a percentage on the sale. The affiliate can promote a brands product link or blog post or insta story or YouTube video etc. on their website or with their network. When a customer clicks on the link to buy, the affiliate earns a commission from the sale. Affiliate marketing offers brands a way to expand their marketing and sell more, without having to spend money upfront on advertising or needing sales teams and other marketing overheads. Affiliate marketing offers brands a way of expanding into other similar niches with little effort or any additional expenses. Affiliate marking offers brands a way to sell in new markets through a small network or small businesses like affiliates  without relying exclusively on platforms like Facebook, Amazon, Google, etc. Affiliate marketing offers brands an effective way to tap into larger audiences outside their immediate network. https://www.triggerworldwide.com/ Click here to read the article.

Creating campaigns that go viral is not a matter of luck but more a matter of creating powerful emotional experiences for customers; striking the right emotional chords with viewers that make them identify themselves within that piece of communication and therefore make them want to share it with their social circle. Viral Marketing does require your brand to create stronger bonds with its customers, not necessarily to push their products or services but to deliver value. Delivering value naturally improves engagement and increases the chances of your campaign going viral. https://www.triggerworldwide.com/ Click here to read the article.

Customer Centric Marketing is an approach designed around the customer (i.e. their wants, needs, desires, interests, etc). Its purpose is to build long-term trust and loyalty towards a brand. Successful customer centric marketing requires understanding of WHY your customers need what your company provides? How does your company’s solutions improve certain aspects in the customer’s life? Customer centricity becomes not just a growth catalyst but a powerful competitive differentiator for your business and brand. https://www.triggerworldwide.com/ Click here to read the article.

Businesses consistently strive to overcome marketing inefficiencies and create sustainable growth. Most of them realize all too well that the traditional way of investing in marketing and marketing budget allocating has to change. This need to change is driven by many factors including customers and their ever-changing behaviors. Customer preferences and biases make sales a lot harder. The objective behind arriving at and implementing a marketing budget model is to help unshackle marketing, enable your business to overcome marketing inefficiencies and create sustainable growth. https://www.triggerworldwide.com/ Click here to read the article.

People are predominantly visual in nature and therefore logos give businesses the opportunity for people to recognize the brand and differentiate the business from competitors. Brand logos are the first impression for new customers. They communicate a business’s personality, create recognition, boost loyalty and also contribute towards building trust. A product or service from a trusted brand naturally extends that trust to other solutions that the brand offers, and towards repeat purchases. It connotes a promise and guarantee that the purchased product or service will live up to the quality standards, and delivery to the promises made. https://www.triggerworldwide.com/ Click here to read the article.

Consumer Insights are interpretations that businesses use to get an understanding into how and why prospect customers and ideal customers think, feel and act. It is rooted in human beliefs and behaviors that drive their thought process, decision making and action.  https://www.triggerworldwide.com/ Click here to read the article.

Driving any form of business growth is never easy; more so when you want it to be sustainable. It is more than just loading up your product with more features or even adding add-on services. https://www.triggerworldwide.com/ Click here to read the article.

How To Drive E-Commerce Traffic for Business Growth https://www.triggerworldwide.com/ Click here to read the article.

“How To Build The Best Revenue Model For Remarkable Business Growth”. https://www.triggerworldwide.com/ Click here to read the article.

“Ways to Improve Brand Equity In A Highly Competitive Marketplace”. https://www.triggerworldwide.com/ Click here to read the article.

“How Brand Archetypes Build Customer Love, Business Success and Growth”. https://www.triggerworldwide.com/ Click here to read the article.

“How to Define The Ideal Marketing Mix for Business Success and Growth” https://www.triggerworldwide.com/ Click here to read the article.

“How To Choose Brand Fonts that Help Build Impressive Brands" https://www.triggerworldwide.com/ Click here to read the article.

“How Does Value Creation Actually Lead to a Successful Business” https://www.triggerworldwide.com/

“4 Startling Questions That Guarantee Brand Loyalty With New Prospects” https://www.triggerworldwide.com/

“4 Questions For Effective Product Pricing That Actually Guarantees Success” https://www.triggerworldwide.com/

“Personal Branding Needs These 4 Core Values For Success and Epic Growth” https://www.triggerworldwide.com/

“8 Things Every New Entrepreneur Must Do To Achieve Success and Growth” https://www.triggerworldwide.com/

“5 Easy Steps To Achieving Success And Attracting New Prospects” https://www.triggerworldwide.com/

“Defining Your Business Problem Statement In 4 Simple Steps and Attract Terrific Success” https://www.triggerworldwide.com/

“5 simple And Easy Ways To Conquer Video Content Creation” www.triggerworldwide.com

“Understand UI UX Design And Development To Help Improve Customer Sales” www.triggerworldwide.com

“Avoiding 9 Simple Hidden Mistakes Can Actually Save Your Startup Dream” www.triggerworldwide.com

“6 Simple Ways To Effectively Build Epic Social Media Marketing Success” www.triggerworldwide.com

“4 Easy Strategic Elements To Actually Help You Succeed With Emerging Business Needs” www.triggerworldwide.com

“13 Powerful Questions To Help You Easily Expose Your Prospects Pain Points” www.triggerworldwide.com

“How Paid Digital Media Can Attract New Prospects And Triple Your Revenue Growth.” www.triggerworldwide.com

“4 Startling Benefits That Capture Marketshare With Multi channel Marketing” www.triggerworldwide.com

“How to Create Marketing Funnels That Makes Sales Easy and Builds Customer Advocacy” www.triggerworldwide.com

“8 Honest Reasons Your Business Needs Marketing Automation Tools To Grow” www.triggerworldwide.com

“12 Fascinating Benefits Marketing Research Brings That Can Help You Triumph In The Marketplace” www.triggerworldwide.com

“5 Unique Ways Ethical Marketeers Capture Loyalty and Preference with Customers” www.triggerworldwide.com

“3 Stages To Leverage Empathy Marketing That Increases Customer Wins” www.triggerworldwide.com

“11 Really Important Things For Effective And Successful Prospect Profiling” www.triggerworldwide.com

“12 Ways to Overcome Customer Biases And Achieve Remarkable Sales” www.triggerworldwide.com

“5 Ways To Immediately Improve Content And Attract New Prospects” www.triggerworldwide.com

“Remarkable Ways How Colour Impact Sales And Can Actually Help Improve Profit” www.triggerworldwide.com

“8 Simple Ways To Create, Build And Maintain Brand Loyalty” www.triggerworldwide.com

“6 Really Important Blogging Items For More Lead Creation And Successful Content” www.triggerworldwide.com

“12 Ways to Overcome Customer Behaviour's and Achieve Remarkable Sales” www.triggerworldwide.com

“Explode your app downloads with 5 easy strategies and 9 powerful new techniques” www.triggerworldwide.com

“5 Unexpected Benefits From Active Listening That Immediately Makes Customers Change Their Mind” www.triggerworldwide.com