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The Business Growth Series

The Business Growth Series

By Trigger Worldwide

The ‘Business Growth’ Series is a collections of marketing effectiveness and business growth podcasts created to help business leaders and marketeers, navigate the complex and dynamic world of marketing warfare and revenue growth. These podcasts cover various topics across the Marketing & Sales function, including Growth Strategy, Growing your Business, Cash Flow, Strategic Planning, Identifying Strengths & Opportunities and resolving Weaknesses & Threats, Building for long term Sustainable Growth, Big Idea Generation for Product and Service Industries, Staffing, Technology, Platforms etc
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Currently playing episode

“Personal Branding Needs These 4 Core Values For Success and Epic Growth”

The Business Growth SeriesNov 11, 2021

00:00
06:04
Drive Outcomes not Output Delivers Better Long-term Business Growth.

Drive Outcomes not Output Delivers Better Long-term Business Growth.

We live in a world that usually evaluates success and growth on the basis of increasing output and improving productivity. This focus often leaves marketers and brands focusing on the output alone which is a rather short-term view, as it priorities quantity over quality, short-term productivity boosts and spiked profitability. In the long run this can adversely affect the brand’s reputation, loyalty and sustainable business growth. Driving outcomes on the other hand allows businesses a much larger and richer canvas as it help brands differentiate themselves, build customer loyalty, and design products that are not just effective but more customer centric. It allows for businesses to create better alignment across the organisation, and with the goals and aspirations of their customers. The functions of Marketing and Sales are directly linked to the survival, growth and success of any organisation. These departments are responsibly for understanding customer wants, needs and desires, creating effective advertising and marketing strategies, communicating value propositions in an authentic and compelling manner, deciphering customer pinpoints that the brands can solve and therefore driving sales. Knowing the outcomes that customers are looking for enables businesses to better tailor their messaging to focus on those specific benefits that their products or services deliver. This leads to higher engagement rates, better conversions and a greater likelihood that the customer will buy your solution vs. another. https://www.triggerworldwide.com/ Click here to read the article.
Mar 03, 202313:19
Drive Epic Growth and Influence Sales With Interesting Ways of Creative Copywriting

Drive Epic Growth and Influence Sales With Interesting Ways of Creative Copywriting

Copywriting is about crafting persuasive and engaging communication that goes beyond selling products, services, or ideas; it connects with customers, creates relationships, and builds loyalty. It requires a deep understanding of human psychology, market trends, and customer behavior. Creative copywriting, on the other hand, is a more experimental and imaginative approach to copywriting. It's about finding new and innovative ways to capture the attention of your target audience and build brand awareness. It can often leverage humor, irony, or other attention-grabbing techniques to make a memorable impression. It's an excellent way to stand out in a crowded market and build a unique brand identity. Good copywriting is essential for all types of marketing communications. It contains the framework on which engaging and persuasive content is written that captures attention, builds brand awareness, drives conversions, establishes relationships, and inspires action that in turn helps businesses and brands achieve their marketing goals and drive growth in a sustainable and effective way. https://www.triggerworldwide.com/ Click here to read the article.
Feb 23, 202311:10
How Influencer Marketing Actually Accelerates Superior Growth and Sales.

How Influencer Marketing Actually Accelerates Superior Growth and Sales.

Influencer marketing involves brands working with individuals who have a large social media following, with the intent of not only promoting their product or service but also building brand awareness, trust and value. Working with influencers who share similar values as the brand, allows for the brand to identify new audiences that align with the target audience of the business. Influencer marketing offers a brand a more cost-effective way to advertise. Influencer marketing is a powerful tool for reaching new audiences, building relationships and trust, and driving measurable results. The main goal of influencer marketing is to build relationships and trust with a certain group of people, and to reach new audiences through the influencer's existing followers. It is likely that influencer marketing will continue to evolve with a focus on authenticity, transparency, and data-driven and measurable results. Micro-influencers, influencer-generated content, and influencer marketing beyond Instagram are a few of the trends expected to shape the influencer marketing industry in the upcoming years. Additionally, virtual and augmented reality, influencer-led e-commerce and measurement and ROI will be more prevalent. The future promises that key players will continue to adapt and innovate to stay ahead of the curve. https://www.triggerworldwide.com/ Click here to read the article.
Jan 29, 202310:36
How Affiliate Marketing Can Help Brands Find New Customers and Sell More Products.

How Affiliate Marketing Can Help Brands Find New Customers and Sell More Products.

Affiliate marketing works on the premise that the affiliate promotes the brand’s product or service to their audience and in return earns a percentage on the sale. The affiliate can promote a brands product link or blog post or insta story or YouTube video etc. on their website or with their network. When a customer clicks on the link to buy, the affiliate earns a commission from the sale. Affiliate marketing offers brands a way to expand their marketing and sell more, without having to spend money upfront on advertising or needing sales teams and other marketing overheads. Affiliate marketing offers brands a way of expanding into other similar niches with little effort or any additional expenses. Affiliate marking offers brands a way to sell in new markets through a small network or small businesses like affiliates  without relying exclusively on platforms like Facebook, Amazon, Google, etc. Affiliate marketing offers brands an effective way to tap into larger audiences outside their immediate network. https://www.triggerworldwide.com/ Click here to read the article.
Jan 07, 202313:02
Decoding the Viral Marketing Mind for Marketing Growth and Customer Success

Decoding the Viral Marketing Mind for Marketing Growth and Customer Success

Creating campaigns that go viral is not a matter of luck but more a matter of creating powerful emotional experiences for customers; striking the right emotional chords with viewers that make them identify themselves within that piece of communication and therefore make them want to share it with their social circle. Viral Marketing does require your brand to create stronger bonds with its customers, not necessarily to push their products or services but to deliver value. Delivering value naturally improves engagement and increases the chances of your campaign going viral. https://www.triggerworldwide.com/ Click here to read the article.
Dec 06, 202209:25
How to Build a Customer Centric Marketing Plan, for Epic Business Growth.

How to Build a Customer Centric Marketing Plan, for Epic Business Growth.

Customer Centric Marketing is an approach designed around the customer (i.e. their wants, needs, desires, interests, etc). Its purpose is to build long-term trust and loyalty towards a brand. Successful customer centric marketing requires understanding of WHY your customers need what your company provides? How does your company’s solutions improve certain aspects in the customer’s life? Customer centricity becomes not just a growth catalyst but a powerful competitive differentiator for your business and brand. https://www.triggerworldwide.com/ Click here to read the article.
Oct 23, 202210:32
How to Make a Marketing Budget For Remarkably Successful Sales Impact

How to Make a Marketing Budget For Remarkably Successful Sales Impact

Businesses consistently strive to overcome marketing inefficiencies and create sustainable growth. Most of them realize all too well that the traditional way of investing in marketing and marketing budget allocating has to change. This need to change is driven by many factors including customers and their ever-changing behaviors. Customer preferences and biases make sales a lot harder. The objective behind arriving at and implementing a marketing budget model is to help unshackle marketing, enable your business to overcome marketing inefficiencies and create sustainable growth. https://www.triggerworldwide.com/ Click here to read the article.
Sep 24, 202209:44
How Logo Design Can Drive Recognisable, Memorable and Preferred Brands

How Logo Design Can Drive Recognisable, Memorable and Preferred Brands

People are predominantly visual in nature and therefore logos give businesses the opportunity for people to recognize the brand and differentiate the business from competitors. Brand logos are the first impression for new customers. They communicate a business’s personality, create recognition, boost loyalty and also contribute towards building trust. A product or service from a trusted brand naturally extends that trust to other solutions that the brand offers, and towards repeat purchases. It connotes a promise and guarantee that the purchased product or service will live up to the quality standards, and delivery to the promises made. https://www.triggerworldwide.com/ Click here to read the article.
Sep 06, 202210:38
How Leveraging Consumer Insights Can Drive Remarkable Business Growth

How Leveraging Consumer Insights Can Drive Remarkable Business Growth

Consumer Insights are interpretations that businesses use to get an understanding into how and why prospect customers and ideal customers think, feel and act. It is rooted in human beliefs and behaviors that drive their thought process, decision making and action.  https://www.triggerworldwide.com/ Click here to read the article.
Jul 11, 202208:56
How To Create Growth Strategies for Sustainable Business Growth

How To Create Growth Strategies for Sustainable Business Growth

Driving any form of business growth is never easy; more so when you want it to be sustainable. It is more than just loading up your product with more features or even adding add-on services. https://www.triggerworldwide.com/ Click here to read the article.
Jun 27, 202209:53
How To Drive E-Commerce Traffic for Business Growth

How To Drive E-Commerce Traffic for Business Growth

How To Drive E-Commerce Traffic for Business Growth https://www.triggerworldwide.com/ Click here to read the article.
Jun 11, 202210:32
How To Build The Best Revenue Model For Remarkable Business Growth

How To Build The Best Revenue Model For Remarkable Business Growth

“How To Build The Best Revenue Model For Remarkable Business Growth”. https://www.triggerworldwide.com/ Click here to read the article.
Mar 10, 202219:21
Ways to Improve Brand Equity In A Highly Competitive Marketplace.

Ways to Improve Brand Equity In A Highly Competitive Marketplace.

“Ways to Improve Brand Equity In A Highly Competitive Marketplace”. https://www.triggerworldwide.com/ Click here to read the article.
Feb 25, 202209:08
“How Brand Archetypes Build Customer Love, Business Success and Growth”.

“How Brand Archetypes Build Customer Love, Business Success and Growth”.

“How Brand Archetypes Build Customer Love, Business Success and Growth”. https://www.triggerworldwide.com/ Click here to read the article.
Feb 21, 202211:15
“How to Define The Ideal Marketing Mix for Business Success and Growth”

“How to Define The Ideal Marketing Mix for Business Success and Growth”

“How to Define The Ideal Marketing Mix for Business Success and Growth” https://www.triggerworldwide.com/ Click here to read the article.
Dec 21, 202113:17
“How To Choose Brand Fonts that Help Build Impressive Brands“

“How To Choose Brand Fonts that Help Build Impressive Brands“

“How To Choose Brand Fonts that Help Build Impressive Brands" https://www.triggerworldwide.com/ Click here to read the article.
Dec 12, 202110:24
“How Does Value Creation Actually Lead to a Successful Business”

“How Does Value Creation Actually Lead to a Successful Business”

“How Does Value Creation Actually Lead to a Successful Business” https://www.triggerworldwide.com/
Nov 28, 202109:20
“4 Startling Questions That Guarantee Brand Loyalty With New Prospects”

“4 Startling Questions That Guarantee Brand Loyalty With New Prospects”

“4 Startling Questions That Guarantee Brand Loyalty With New Prospects” https://www.triggerworldwide.com/
Nov 11, 202108:39
“4 Questions For Effective Product Pricing That Actually Guarantees Success”

“4 Questions For Effective Product Pricing That Actually Guarantees Success”

“4 Questions For Effective Product Pricing That Actually Guarantees Success” https://www.triggerworldwide.com/
Nov 11, 202106:25
“Personal Branding Needs These 4 Core Values For Success and Epic Growth”

“Personal Branding Needs These 4 Core Values For Success and Epic Growth”

“Personal Branding Needs These 4 Core Values For Success and Epic Growth” https://www.triggerworldwide.com/
Nov 11, 202106:04
“8 Things Every New Entrepreneur Must Do To Achieve Success and Growth”

“8 Things Every New Entrepreneur Must Do To Achieve Success and Growth”

“8 Things Every New Entrepreneur Must Do To Achieve Success and Growth” https://www.triggerworldwide.com/
Nov 11, 202106:11
“5 Easy Steps To Achieving Success And Attracting New Prospects”

“5 Easy Steps To Achieving Success And Attracting New Prospects”

“5 Easy Steps To Achieving Success And Attracting New Prospects” https://www.triggerworldwide.com/
Nov 11, 202106:11
“Defining Your Business Problem Statement In 4 Simple Steps and Attract Terrific Success”

“Defining Your Business Problem Statement In 4 Simple Steps and Attract Terrific Success”

“Defining Your Business Problem Statement In 4 Simple Steps and Attract Terrific Success” https://www.triggerworldwide.com/
Nov 11, 202103:28
“5 simple And Easy Ways To Conquer Video Content Creation”

“5 simple And Easy Ways To Conquer Video Content Creation”

“5 simple And Easy Ways To Conquer Video Content Creation” www.triggerworldwide.com
Nov 08, 202105:16
“Understand UI UX Design And Development To Help Improve Customer Sales”

“Understand UI UX Design And Development To Help Improve Customer Sales”

“Understand UI UX Design And Development To Help Improve Customer Sales” www.triggerworldwide.com
Nov 08, 202108:32
“Avoiding 9 Simple Hidden Mistakes Can Actually Save Your Startup Dream”

“Avoiding 9 Simple Hidden Mistakes Can Actually Save Your Startup Dream”

“Avoiding 9 Simple Hidden Mistakes Can Actually Save Your Startup Dream” www.triggerworldwide.com
Nov 08, 202107:40
“6 Simple Ways To Effectively Build Epic Social Media Marketing Success”

“6 Simple Ways To Effectively Build Epic Social Media Marketing Success”

“6 Simple Ways To Effectively Build Epic Social Media Marketing Success” www.triggerworldwide.com
Nov 08, 202107:25
“4 Easy Strategic Elements To Actually Help You Succeed With Emerging Business Needs”

“4 Easy Strategic Elements To Actually Help You Succeed With Emerging Business Needs”

“4 Easy Strategic Elements To Actually Help You Succeed With Emerging Business Needs” www.triggerworldwide.com
Nov 08, 202105:32
“13 Powerful Questions To Help You Easily Expose Your Prospects Pain Points”

“13 Powerful Questions To Help You Easily Expose Your Prospects Pain Points”

“13 Powerful Questions To Help You Easily Expose Your Prospects Pain Points” www.triggerworldwide.com
Nov 08, 202107:52
“How Paid Digital Media Can Attract New Prospects And Triple Your Revenue Growth.”

“How Paid Digital Media Can Attract New Prospects And Triple Your Revenue Growth.”

“How Paid Digital Media Can Attract New Prospects And Triple Your Revenue Growth.” www.triggerworldwide.com
Nov 08, 202105:59
“4 Startling Benefits That Capture Marketshare With Multi channel Marketing”

“4 Startling Benefits That Capture Marketshare With Multi channel Marketing”

“4 Startling Benefits That Capture Marketshare With Multi channel Marketing” www.triggerworldwide.com
Nov 08, 202106:31
“How to Create Marketing Funnels That Makes Sales Easy and Builds Customer Advocacy”

“How to Create Marketing Funnels That Makes Sales Easy and Builds Customer Advocacy”

“How to Create Marketing Funnels That Makes Sales Easy and Builds Customer Advocacy” www.triggerworldwide.com
Nov 08, 202105:19
“8 Honest Reasons Your Business Needs Marketing Automation Tools To Grow”

“8 Honest Reasons Your Business Needs Marketing Automation Tools To Grow”

“8 Honest Reasons Your Business Needs Marketing Automation Tools To Grow” www.triggerworldwide.com
Nov 08, 202107:53
“12 Fascinating Benefits Marketing Research Brings That Can Help You Triumph In The Marketplace”

“12 Fascinating Benefits Marketing Research Brings That Can Help You Triumph In The Marketplace”

“12 Fascinating Benefits Marketing Research Brings That Can Help You Triumph In The Marketplace” www.triggerworldwide.com
Nov 08, 202105:14
“5 Unique Ways Ethical Marketeers Capture Loyalty and Preference with Customers”

“5 Unique Ways Ethical Marketeers Capture Loyalty and Preference with Customers”

“5 Unique Ways Ethical Marketeers Capture Loyalty and Preference with Customers” www.triggerworldwide.com
Nov 08, 202105:12
“3 Stages To Leverage Empathy Marketing That Increases Customer Wins”

“3 Stages To Leverage Empathy Marketing That Increases Customer Wins”

“3 Stages To Leverage Empathy Marketing That Increases Customer Wins” www.triggerworldwide.com
Nov 08, 202104:43
“11 Really Important Things For Effective And Successful Prospect Profiling”

“11 Really Important Things For Effective And Successful Prospect Profiling”

“11 Really Important Things For Effective And Successful Prospect Profiling” www.triggerworldwide.com
Nov 08, 202104:43
“12 Ways to Overcome Customer Biases And Achieve Remarkable Sales”

“12 Ways to Overcome Customer Biases And Achieve Remarkable Sales”

“12 Ways to Overcome Customer Biases And Achieve Remarkable Sales” www.triggerworldwide.com
Nov 08, 202109:18
“5 Ways To Immediately Improve Content And Attract New Prospects”

“5 Ways To Immediately Improve Content And Attract New Prospects”

“5 Ways To Immediately Improve Content And Attract New Prospects” www.triggerworldwide.com
Nov 08, 202106:16
“Remarkable Ways How Colour Impact Sales And Can Actually Help Improve Profit”

“Remarkable Ways How Colour Impact Sales And Can Actually Help Improve Profit”

“Remarkable Ways How Colour Impact Sales And Can Actually Help Improve Profit” www.triggerworldwide.com
Nov 08, 202109:43
“8 Simple Ways To Create, Build And Maintain Brand Loyalty”

“8 Simple Ways To Create, Build And Maintain Brand Loyalty”

“8 Simple Ways To Create, Build And Maintain Brand Loyalty” www.triggerworldwide.com
Nov 08, 202108:25
“6 Really Important Blogging Items For More Lead Creation And Successful Content”

“6 Really Important Blogging Items For More Lead Creation And Successful Content”

“6 Really Important Blogging Items For More Lead Creation And Successful Content” www.triggerworldwide.com
Nov 08, 202103:36
“12 Ways to Overcome Customer Behaviour's and Achieve Remarkable Sales”

“12 Ways to Overcome Customer Behaviour's and Achieve Remarkable Sales”

“12 Ways to Overcome Customer Behaviour's and Achieve Remarkable Sales” www.triggerworldwide.com
Nov 08, 202109:55
“Explode your app downloads with 5 easy strategies and 9 powerful new techniques”

“Explode your app downloads with 5 easy strategies and 9 powerful new techniques”

“Explode your app downloads with 5 easy strategies and 9 powerful new techniques” www.triggerworldwide.com
Nov 08, 202105:52
“5 Unexpected Benefits From Active Listening That Immediately Makes Customers Change Their Mind”

“5 Unexpected Benefits From Active Listening That Immediately Makes Customers Change Their Mind”

“5 Unexpected Benefits From Active Listening That Immediately Makes Customers Change Their Mind” www.triggerworldwide.com
Nov 06, 202105:30