two & a half gamers

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Special guest: Miikka Ahonen

Youtube: https://youtu.be/3yZQbAFKLhE⁠

Join our slack channel here: ⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ⁠ 

Agenda:

00:00 Epic intro

01:23 Miikka intro

10:34 Ad monetisation review

20:54 White whales concept

22:18 UA review

23:10 Spend decrease assumptions

24:48 Tools let us down again on the UA channels

29:43 No hooks!

30:15 Creative review

39:00 Creative concepts suggestions

43:00 Gamedesign review

1:03:00 Sword game discussion

1:07:55 Game Templates

----------------------------------------

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: https://lancaric.me/hybrid-casual-ua-my-perfect-hotel-idle-arcade

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/wDezvHy56cU

Join our slack channel here: ⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ⁠ 

Agenda

00:00 Epic intro

02:25 Updates to runtime fee

04:56 Fireside chat BS

24:24 customer feedback

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancar

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/Xl4ZHy_7HRo

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ 

Agenda:

00:00 Epic intro

02:30 young Felix

03:04 Empire takeover insights

04:50 Google announcement

06:44 UA flamboyant Flamingo - 2.5gamers swag!

07:42 My perfect hotel intro

08:28 Ad monetization intro

09:23 SayGames Ad playbook

10:54 What is the average playtime per session?

12:05 Skip-it's evolution

14:15 Retention figures

17:21 Ads revenue figures

20:28 UA interesting facts

21:23 1-year old softlaunch?

25:23 UA masterclass

27:30 Creative numbers comparison

42:08 Top performing video on Google Ads - 7 minutes long

45:00 Maven Matej Rating

45:28 My perfect hotel history lesson

48:32 Game design review

50:58 SayGames building a template for Idle Arcade

53:21 What is Arcade Idle?

54:27 Get the pillow, get the pillow!

57:27 IAP ranking

57:48 King or Fail!

01:00:50 They could earn so much more IAP

01:03:40 Jakub was in Limassol

01:04:20 Felix taking us home!

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/qj0nnoj8AWQ

Join our slack channel here: ⁠⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠⁠⁠

Agenda:

00:00 Epic intro

01:00 Developers Boycott

28:25 Blended ROAS

https://mobilegamer.biz/unity-boycott-begins-as-devs-switch-off-ads-to-force-a-runtime-fee-reversal/

Join the Boycott here:

https://docs.google.com/forms/d/e/1FAIpQLSeSRvFrXeDocqPwyjsYwbQ4fObJGJ2THrUjzSqHvMcoCWaIIA/viewform

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Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube:⁠https://youtu.be/FYqMIovNvIU

Join our slack channel here: ⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠⁠

Agenda:

00:00 Epic intro

01:00 Unity intro

29:25 Takeaways

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/5H6iCu4rSQk

Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠

Agenda:

00:00 Epic intro

04:22 Why is Jakub excited about Empire Takeover?

05:00 Numbers

05:54 Sadness multiplier

07:00 Game design intro

17:54 What are the learnings for game design?

19:17 Ad monetization review

20:54 Eye-watering numbers

23:48 Why do ads not work in 4X?

24:15 UA review

26:39 UA channel mix

31:08 Altered gameplay creatives

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Special guests: Ben Jeger, Arseny Lebedev, Manuel Prueter, Julian Werner, Daniel Kyrsa

Youtube: https://youtu.be/ehVVwtwFryA

Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w

Agenda:

00:00 Epic intro

01:00 Ben Jeger

06:44 Arseny Lebedev

15:17 Manuel Preuter

26:53 Julian Werner

37:00 Daniel Kyrsa

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/oOf8tPZGSgg

Join our slack channel here: ⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w

Agenda:

00:00 Epic intro

01:00 Hybrid casual intro Homa games

04:23 Retention KPIs comparison

07:37 Fight for America hybrid casual intro

08:25 Quick state.io info

15:00 eCPM discussion

16:20 CN weather balloons

17:32 Revenue numbers

20:10 Homa games SDK?

21:47 Fight for America review

21:48 Ad monetization

27:30 Game design

34:51 User Acquisition

39:25 Creatives

45:50 Attack hole review

46:05 Game design

55:50 Ad monetization

58:00 UA

1:00:23 Will Smith from wish

1:02:48 last remarks

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/gFE_JKOTzvY

Gamescom event! ⁠⁠https://www.singular.net/lp/gamescom2023-event

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w

Agenda:

00:00 Epic intro

03:24 Join our most inclusive slack channel in gaming

06:00 Jakub is checking our notes

06:45 Felix is a 40-year-old female from the US

07:58 Whiteout survival makes 20+ Mil/month

08:00 Creative Trends Q2 2023

08:03 Misty Continent

10:50 Whiteout survival

13:27 Jakub gives Fake Oscar to Century Games

14:30 Rush Royale

16:00 Kingdom Guard

20:30 Evony

25:00 No Pedro Pascal for Merge Mansion

29:33 Creative trends takeaways

30:22 Astro physics similar to Ad monetization

30:30 Moloco for Ad monetization

38:00 Soft launch sonar

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: ⁠⁠⁠⁠https://youtu.be/O1qlhlU2TIY

Gamescom event! ⁠https://www.singular.net/lp/gamescom2023-event

Agenda

00:00 Epic intro

02:31 Felix sharing great numbers on Linkedin

04:00 Monopoly GO UA intro

06:49 Monopoly GO revenue growth

08:30 Retention numbers

10:15 UA channel mix

12:50 Facebook Connect

14:30 Creative mix

16:10 Initial CPI chit-chat

18:06 Jakub gets demoted to 3rd best UA manager on the show

20:25 Mr.Monpoly, AKA Milburn Pennybag

21:34 When Celebs?

22:23 Monopoly GO needs Robert De Niro

23:11 CPI estimation!

24:52 Admon review

28:00 IP cut

28:34 Game Design part

33:18 Please send us your address - EliteDolphin

35:30 Monetisation

36:30 Facebook groups

42:58 Monopoly IP limitations

45:08 What is the purpose of the game?

45:20 Why does Monopoly GO grow like hell?

48:57 Game Rating

49:56 Jakub takes us home!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: ⁠https://youtu.be/QUVvO9hjSj8

Agenda:

00:00 Epic intro

04:30 Thank you for 3000 subscribers!

06:00 Gamescom event! https://www.singular.net/lp/gamescom2023-event

06:50 Felix running tests

14:48 Aggregated Event Measurement

26:49 Trust me, bro!

29:53 Harry Potter Magic Awakened

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Inhoo Park, Shinhee Lee Youtube: https://youtu.be/VHTViASlOHY

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

01:25 Special guests introductions

03:06 How do Korean Marketers see the Korean market?

07:35 Out-of-Home Marketing in South Korea

11:08 Celebrity alignment with the game genre

14:38 Mobile gaming industry in KR

16:00 Gaming genres Gender preference in Korea

26:54 3 requirements for entering the Korean market

30:31 UA channels in KR

31:18 Chart boosting your game and the costs

33:57 Korean industry

39:05 Creatives

Request the deck from the podcast here: https://docs.google.com/presentation/d/1_ef_FDMnAxPcUVe9E9CPOPrHDIPBkJg3/edit?usp=sharing&ouid=110982368861596372120&rtpof=true&sd=true

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

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Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/9tmNnEkeZgQ

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

03:03 SayGames intro (to hybrid casual)

06:00 Why are we talking about Pirate Raid?

06:35 1.5 gamers love pirates

07:40 DreamDale intro

09:19 DreamDale Ad monetisation review

11:28 Skipits, the new admon feature

12:44 How much money does DreamDale make a day on ads?

15:03 Jakub tortures himself with ads

16:30 DreamDale UA review intro

17:32 Watch a rewarded video or buy a skipit to hear the UA secrets

18:33 DreamDale playable

23:54 You have Lilith from Wish

30:16 DreamDale game design review

34:00 UA built DreamDale

36:14 UA can build your game profitably

37:55 Pirate Raid Admonetisation intro

39:33 New format of the end card

43:13 Eastern European Nelly says the Pirate Raid is dead!

43:15 UA Pirate Raid

45:07 Felix with Dragonball Z Ads power

47:11 Pirate Raid Game design review

53:15 Who does hybrid casual better?

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube:

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

01:46 Google Consent Management Platform

05:40 Easybrain CMP implementation

12:22 Ads are beautiful, regulatory bullshit is not

12:55 Google Ads transparency center

14:47 Realtime usage of Google Ads library

21:40 TikTok new AI scripts generator

25:10 Game designer can't make a script for a creative

28:30 We are having a waifu intervention

28:42 Horse racing game script

33:07 Game review radar

50:03 Jakub shows his true, but mean face

51:17 Review Radar, see you next time!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠https://lancaric.me/will-ai-finally-kill-ua

Useful links:

https://adstransparency.google.com/

https://ads.tiktok.com/business/creativecenter/script-generator/pc/en

https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/

https://iabeurope.eu/cmp-list/

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Lilith

Youtube: https://youtu.be/4H8baIgosnw

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

04:00 Scaling system

11:40 Seasonal content

20:45 Altered gameplay

21:14 Path of exile

26:38 Pay for comfort

35:14 POE2 beta announcement

40:24 Diablo dads FTW!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: https://lancaric.me/will-ai-finally-kill-ua

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠ Felix Braberg⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/BXqKnS-qfZU

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

02:40 Our South Korea visit

03:17 Felix is busy on a day we record a Diablo episode

03:45 Voodoo going hybrid casual

05:56 Hypercasual is dead ... to Voodoo!

07:03 Voodoo rumors

10:46 Habby is a new Voodoo

11:20 Get on a hype train, bro!

14:00 Mob control intro

18:23 Jakub still plays on his computer

20:00 Why close the ad? It's the best part!

21:30 No unfolding gameplay

26:20 Skipit's

26:40 Mob control ad monetization review

28:33 Admon estimates

30:10 UA introduction

31:30 UA channel mix

33:44 Mob control creatives

39:45 Collect em all creatives

43:25 Fake creatives in the game every 10 levels

44:25 Collect em all - UA channel mix

46:46 Collect em all, intro

50:25 Retention numbers

53:53 ASMR slicing!

54:10 Ads monetization

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠ Felix Braberg⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

For the actual gameplay, check out Youtube: https://youtu.be/dHrAS5uq7y0

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠!

Agenda:

00:00 Epic intro

02:30 Felix is giving us shit for the Squad Busters episode

03:35 Rewarded ads end cards arms race

04:41 Interactive end cards history lesson

06:49 Felix is showing why he is a 0.5 gamer on the show

10:43 Jakub brainfarts about the end cards

12:46 Why you should not soft launch your game in the US!

22:43 Matej is getting smashed for bringing up a terrible example

25:20 Philippines for a soft launch?

26:22 Night Crows intro

28:43 Jakub is flying over Slovakia in a Korean mobile game

34:21 Streamer supporter system

36:00 Jakub disappoints us a bit

36:52 Streamer prize pool increased by 2 mil while we talk

37:32 Marketing 101 - Branded Grocery store

37:52 Wagyu burger with Night Crows coupons?

38:25 Somebody said branded car wash?

39:19 Jakub claims the 2nd best UA manager spot by FAR

39:40 Why is this game making so much money?

45:40 Jakub has its own game design catchphrase!

47:05 Matej speculates about the Night Crows mechanic

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

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Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

two & a half gamers, Matej⁠ teams up with Joseph Kim⁠ from GameMakers & discuss last year's Top 5 mobile gaming global launches. This is a live episode recorded in Los Angeles.

Youtube: https://youtu.be/_hY8nU6QGMo

Agenda:

Honkai Starrail

Monopoly GO!

Survivor!.io

Marvel Snap

Frozen City

GameMakers:

https://www.youtube.com/channel/UCJNjY2wtI5-F9ECeSA9KhEQ

https://gamemakers.com/

https://gamemakers.substack.com/

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Floodrush article: ⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

For the actual gameplay, check out Youtube: https://youtu.be/v_n2Keqk_vI

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠mistplay.com⁠⁠!

Agenda:

00:00 Epic intro

01:30 Cheap guys complaining about stuff

04:32 Dear listeners, this is Jakub

04:50 Felix has to start talking about the game (oh wait!)

05:02 Google ads for Floodrush!

07:44 New genre unlocked: Army something

12:44 Jakub enjoys killing other players

17:05 The biggest issue of Floodrush

19:11 Matej is the best player on the island

21:50 Random starting deck

27:50 Not usual random gachapoool

29:30 Ship level is tied to everything

34:24 Squad Busters vs. Floodrush comparison

37:48 Islands/water works on the marketability level

39:00 Rating time!

40:24 Felix got a little bit confused in the rating game

43:09 Monetisation potential of the game

43:50 Cry me an admon river

45:50 teaser for the next episode

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Foodrush article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

Panelists: Tiffanie Chau, Gregory Pang, Felix Braberg, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: https://youtu.be/f78KxSbVnTY

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at https://bit.ly/3N7UcmP

Agenda:

00:00 Epic Intro

04:45 How does Mistplay work, and why does it work?

07:00 How to measure ROI?

08:38 What is the difference between Mistplay vs other rewarded apps?

12:21 How does onboarding a new game influence UA for Mistplay?

16:04 How do you approach cross-department cooperation?

18:00 How many UA channels?

20:00 Do you even CTV?

23:52 Creatives in the CTV

27:30 How to test & add new UA channels to the mix?

29:40 UA DIVERSIFICATIOOOON

30:42 2.5 gamers podcast is starting a new affiliate cowboy network

32:25 How do you define a test budget for a UA channel test?

38:30 How many creatives should you test with a multi-million monthly UA budget?

39:30 Which UA channels to use for creative testing?

42:35 It can take 7-14 days for winners to overtake spending

43:40 How to approach the creative process?

46:30 How to define a creative winner?

48:08 Leveraging AI in the Creatives

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.me/squad-busters-supercell-softlaunch

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For the actual gameplay, check out Youtube: https://youtu.be/4hlmgMVdm-g⁠

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠mistplay.com⁠!

Agenda:

00:00 Epic intro

00:45 Squad Busters intro + gameplay tutorial

03:15 Every time you say, "Ads are beautiful," the Supercell game gets killed in Softlaunch!

06:15 Maven Matej starts playing Squad Busters while Remo talks Game design

11:45 Streamers usually win always

12:18 Plaza upgrades

13:50 Marvel Snap locations vs. battle mods

14:32 The Cannon is really OP

14:52 You buy a battle pass for each world

17:52 Combat mechanics

21:32 You can only re-roll once per battle

24:40 Fusion mechanic explanation

26:20 What is the incentive to kill other players?

29:40 What's new? What is the biggest difference between builds?

33:50 No gachapoooools!

35:00 Supercell games number comparison

38:00 Killing games in soft launch

38:26 Remo conspiracy - Clash heroes = Squad busters!

40:00 How to download Squad Busters?

41:53 #supercellpartner

42:26 Soft launch strategy

44:00 EL PRIMOOOOOO!

45:45 How would you classify Squad Busters?

50:00 What would you monetize?

50:30 Supercell is fair!

53:25 Listening to the feedback & trying to improve the game

54:13 Player rating, game design rating & global launch prediction

55:25 Random chest timer scales!!! I was right!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q2-version

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: https://youtu.be/s-BCrDt88Rk

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!

Agenda:

00:00 Epic Intro

03:25 Ad monetization review

05:55 Pesky IAP revenue

06:22 Small Waifus in tile games are coming

09:57 Exact Admon monthly revenue assumption A'la Felix

12:15 Felix cracks an admon jokes

12:17 "Haha" moment

15:12 BS meter is blinking

17:08 UA review

17:51 Revenue by country breakdown

19:48 Very accurate, amazing budget calculations, A'la Felix

21:12 Definitely Woo rather than a Boo

22:41 UA channel mix investigation

24:41 Felix is not brave enough to speak up

25:27 Altered gameplay with enhanced interaction

28:05 Old Lady kicking ass on the UA front

29:50 Feels a little bit ASMR, no? Shut up!

31:15 Why would you use a slot machine in your creatives?

33:19 Triple match 3D!

34:43 UA channel mix of Triple Match 3D

35:57 Live Creatives comparison

39:19 Game design review

40:30 History lesson

41:27 Austin is trying to escape the evil shark

44:30 Jakub is being attacked by three interstitials in a row!

49:35 Clash of Clans UA people, please get your banner sizes in order

50:36 Ad SDK investigation

52:13 Automatic UGC?

53:50 MAU 2.5gamers Party - signup now!

We are co-organizing a fun night at the Encore beach club. Please register on this link⁠ https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠⁠ or ping me. ⁠⁠⁠⁠

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: ⁠⁠https://lancaric.me/legend-of-slime-post-idfa-global-launch-ua-strategy

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: ⁠https://youtu.be/6VHp7py_FzY

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!

Agenda:

00:00 Intro

00:51 it's 4 am somewhere

01:10 no chit-chat! Let's talk about most Eastern European LinkedIn post!

03:45 no margaritas in the house; please don't make your segment too long, Jakub.

04:20 Two friends & one hostile asshole

04:45 This is who Jakub is!

05:13 Ad monetization update: Meta email

06:27 How do we know ad networks are fingerprinting?

06:44 Where were you when ATT happened?

08:20 Facebook adds "enhanced interaction" to the rewarded video

09:47 Enhanced interaction, my ass

11:15 NPCs an ad in VR

11:50 Felix answering questions from the audience

12:13 How to prepare your admon stack to prep for Google change?

13:19 Ping Felix for help

14:55 Few words about Mistplay

16:20 UA challenges by Gamesforum

17:12 Finding flamingo slippers is the biggest challenge

19:07 Creative trends Q1 2023

19:58 Royal Match

22:45 Jakub & Felix having fun while seeing 0 ads

23:25 Topwar

26:32 Township

28:35 Cooking Madness

30:25 Merge mansion

30:40 No one hates Pedro Pascal

31:50 Couldn't find the screenshots, sorry!

32:56 Evony & Stormshot

33:20 Herowars

34:41 What are the trends?

34:54 The real gameplay is going to win! At some point!

37:00 Jakub is starting a new segment!

37:05 Soft launch sonar

37:50 My periscope is out, my friend!

44:02 No Gachapools!

52:00 Ubisoft really needs a mobile hit game!

We are co-organizing a fun night at the Encore beach club. Please register on this link https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠ or ping me. ⁠⁠

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: ⁠⁠https://lancaric.substack.com/p/10-tips-for-killer-user-acquisition

East side games case study:

https://www.mistplay.com/resources/loyalty-drives-scale-and-retention-for-east-side-games

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: ⁠https://youtu.be/nhTzSeenLJ8

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!

Agenda

00:00 Intro

01:23 Stuff that nobody cares about

02:56 Important announcement & Mistplay intro

04:35 Does Mistplay actually work? Yes!

05:30 Agenda of today's session

06:14 Two waifus & half male character

07:48 People come for ads

08:30 Smoky Admon backrooms

16:37 Viva la dirt league

19:36 Jakub making enemies

24:48 Why are we even talking about Viva La Dirt League?

26:35 How do you even measure campaigns like these?

27:25 Viva La Dirt league is a step up from influencer marketing

29:54 Pedro Pascal & Merge mansion audience mismatch?

31:30 How much money do they charge for a video? Benchmarks from other influencers

33:05 Human ads on Linkedin

34:05 Remo skips the intro because he assumes everybody knows Honkai: Star Rail

36:20 Matej goes full ASMR

38:25 Is Honkai: Star Rail basically a Raid Shadow legend?

40:16 Where are the horse girls?

42:30 No Ads, goodbye Felix

46:59 No social features yet

48:30 Is this game going to cannibalize Genshin?

We are co-organizing a fun night at the Encore beach club with YouAppi, Sensortower and MetricsWorks. Register on the link in the show notes, or ping me. 

⁠https://info.youappi.com/mau-2023-club-guest-list-general⁠

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: ⁠https://lancaric.me/ua-manager-life-post-idfa-reality

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: ⁠https://youtu.be/1a3L9sx0EbE

Agenda

00:00 Intro

02:02 Great time not to have Felix on

02:50 Why are we talking about Call of Dragons?

04:16 Game design intro

06:15 TOP10 4X strategy games

13:13 Jakub finally struggles to play games on an emulator

14:15 Revenue per download comparison

16:20 Jakub showcases the Call of Dragons gameplay

18:58 Hello Supercell!

19:59 Noob vs. Pro game

24:04 Mr. Gachapoooool is back in the game

25:00 Players are the content

31:32 Hospitals in 4X games

37:52 These games have 150k spend depth

38:35 User acquisition intro

38:41 Soft launch of CoD

41:10 Top 10 countries - revenue wise

42:39 Competitors

43:18 Retention comparison

45:12 UA channel mix

45:40 Creative showcase

51:20 Interesting tidbits

54:00 Viva La Dirt League

57:15 Call of Dragons overall rating

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

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Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.me/ua-manager-life-post-idfa-reality

Panelists: ⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠

Youtube: https://youtu.be/1qY6jZVSOeQ

Agenda

00:00 intro

00:57 Thank you very much for your support!

01:27 Imitation is the best form of flattery

01:40 You can't copy fun

01:52 Agenda of this session

02:26 Matej's ego is not out of the control

03:17 Legend of Slime revenue split

03:30 Jakub challenges Felix for leadership of the ads movement

03:54 Matej makes assumptions about the revenue split

04:30 Million-dollar questions: Why push players to watch 500 ads? Not answered!

05:09 Jack, the legend of Slime, talks about the game

06:35 Ad monetisation intro

07:35 Why is this game doing so well in Asia?

07:59 Waifu game design Puritans denying ads

10:19 The heart of the ads

11:17 30+ ad placements

12:20 Million-dollar questions: Why push players to watch 500 ads? Answered!

13:55 Jakub cheats all the time

14:08 11 ad partners!

15:06 How much money are they earning on ads?

17:40 600-900k a day on ads? :-O

18:42 User Acquisition Intro

19:20 Thank you, Game Refinery, for providing insights!

20:00 Felix's job is done

21:07 Top geos

21:38 Competitors?

22:37 Matej is not a friend with Mariana Trench

25:30 UA channel mix

26:40 Let's look at the Applovin Legend of Slime playable

28:04 TOP 3 UA channels

28:50 Deep Creative review

34:23 No AI UGC

36:36 Interesting User Acquisition tidbits

38:15 Maven Matej UA rating

40:40 Kudos to Luna

41:35 Expressing a disappointment in the UA

43:00 UA could be so much better

43:32 One gamer and two noobs

45:00 Tell me the edge, it's no bullshit

45:16 My name is Felix, and I disapprove of this message

45:51 The evolution of Idle games

47:22 GACHAPOOOOOL

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: ⁠⁠⁠⁠⁠https://lancaric.me/8-must-have-before-post-idfa-soft-launch

Panelists: ⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠

Special guest: ⁠Manuel Prueter⁠

Youtube: ⁠https://youtu.be/79dnIjfWbRA⁠

Agenda

00:00 Intro

01:10 Manuel intro

02:18 Jakub is cheap

03:48 Is mobile really dead?

05:37 King of Organic Downloads

06:52 How to think about ASO?

08:28 How to get into Auto Collection similar games?

09:08 Stop with keyword stuffing

09:38 Google loves revenue (as quickly as possible)

10:05 App health intro

10:49 What are ANRs?

12:02 Magic number for ANRs is 0.47%

12:20 Why 0.47%?

12:48 mmmmmm

12:53 Put on your tinfoil hat pls!

14:23 How does the app loading process look like?

17:50 When do most ANRs occur?

18:32 You don't know when mommy is calling

19:28 Why is this app on pause consuming so many resources

19:38 Ways to mitigate ANR's

21:05 Manuel spilled already all the meat about ANR's :(

22:31 but shares more actionable tips about ANRs

23:40 Removing firebase help decrease ANRs by 25%

25:35 Tinfoil hat part 2

27:15 When to update the SDKs?

28:04 How ANRs influence the organic downloads

29:45 Lost organics, buy more users with UA

30:22 Slowcode, what is it?

31:07 Look at home first!

32:06 Million-dollar question: How hard is it to implement SDKs?

33:43 It's a business decision!

36:10 How to project ad revenue?

36:22 Remo gets excited and eventually asks a question!

38:11 Am I working for the paper bin now?

39:18 Do you exclude devices for showing ads?

41:03 Shout-out to Xiaomi devices

41:24 What are web view and ad loading?

43:30 No Ads for you, sir!

44:10 Manuel loves all SDKs

46:27 How do you structure the team around updating SDKs?

47:46 If you had to choose, what would you implement: SKD or a new feature?

GitHub resource mentioned in the podcast - ⁠https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin/issues/165#issuecomment-1504341154⁠

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Please share feedback and comments - matej@lancaric.me

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: ⁠https://lancaric.me/ua-manager-life-post-idfa-reality⁠

Panelists: ⁠⁠⁠Jakub Remia⁠⁠⁠r, ⁠⁠⁠Matej Lančarič⁠⁠⁠, ⁠⁠⁠Felix Braberg⁠⁠⁠

Youtube: https://youtu.be/Ct-h1YmYEiY

Agenda

00:00 Intro

01:08 Ad mon beef

02:02 Phil Collins in Korean games

03:12 UA flamboyant session intro

03:38 UA flamboyant checklist

05:20 Epic UA flamboyant session intro

07:31 How to do a proper UA & creative review?

12:15 CPI benchmarks

14:50 Goal setting for the UA team

18:25 Well, it depends...

20:34 Growing UA budgets

22:22 Maven Matej doesn't only acquire payers? Pche!

24:01 Campaign structure consolidation

26:17 You should always have a margarita

26:25 UA diversification

28:40 Creatives are made for players, not Art directors

31:08 Political ads THE OG's of fake ads

31:23 Generative AI in UA workflow

34:29 Where to get inspiration for creatives?

35:38 Confused Travoltas

37:08 Fake ads = lower retention, BUT!

39:30 Matej is saying some controversial shit

39:45 Meme & AI creatives

42:37 Anatomy of the well-performing creative

46:08 You keep the charade!

46:40 Videos leveraging Youtubers with channels and their audience

51:05 2nd best UA manager on the podcast has spoken!

52:39 Article for you guys: ⁠https://lancaric.me/hybrid-casual-sssnaker-habby-post-idfa-ua⁠

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠lancaric.substack.com⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

⁠https://lancaric.me/ua-the-new-frontier-of-game-dev

Panelists: ⁠⁠Jakub Remia⁠⁠r, ⁠⁠Matej Lančarič⁠⁠, ⁠⁠Felix Braberg⁠⁠

Youtube: https://youtu.be/ojqMHg0d03c

Agenda

00:00 Intro

00:50 Special guest Philips

02:47 Jakub goes full systems & vectors on Diablo 4

04:50 SSSnaker introduction

05:00 SSSSSSSSSnakeeeeer

06:14 SSSSnake jazzzzz

07:40 SSSSnaker Ad mon analysis time

08:29 7 Jakub's sons = 1 Katarina

08:39 two noobs & one gamer

10:06 Jakub is having some technical issues

10:25 Showing the actual gameplay with ad placements

11:38 six rewarded videos placements

12:58 SSSnaker makes around $17-20k ad revenue per day

14:25 Could SSSnaker be making 30-40% ad revenue?

15:10 Philips is an SSSnaker noob

18:11 SSSSnake jazzzzz

19:32 Flamboyant UA intro & country breakdown

21:54 Survivor.io & SSSnaker global launch numbers comparison

22:11 Soft launch review

25:00 Creatives

26:37 UGC creative deep dive

27:18 14862.23 USD for a creative?

28:11 How do AI creatives perform against real people?

32:00 UA channel mix

33:00 Behind the curtains deal?

35:11 Retention comparison Habby games vs. action category

39:14 Habby monetization framework

41:00 Hypercasual is dead

41:50 No more ASMR background noise :(

42:36 Snake master vs. SSSnaker - gameplay comparison

43:21 Life lesson no.1 - play with the keyboard

44:03 We hope you get killed!

45:32 Unfolding gameplay

45:54 It would take generations of Felixes to get to world 11

47:21 Is Habby the new Voodoo?

48:20 It's all about the efficiency

49:00 Is Habby publishing two more games in 2023?

50:00 This episode is brought to you by stuck Felix

53:16 Jesper is amazing!

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https://lancaric.me/ua-the-new-frontier-of-game-dev

Panelists: ⁠⁠Matej Lančarič⁠⁠, Kate Lovejoy, Loic Anton

Youtube: https://youtu.be/z6QTF7oHu-I

Agenda

00:00 Intro

02:36 What the hell is Privacy Sandbox?

05:44 How does the Privacy Sandbox work?

07:34 Why should we pay attention to the privacy sandbox?

10:37 What can you beta test?

15:58 Do you need to implement SDK for every client?

17:44 How does the cooperation with Google look like?

22:31 Audience definition before and after Privacy Sandbox

29:41 When is the Privacy Sandbox happening?

36:32 When do you need to deep-dive into Privacy Sanbox?

40:00 Closing remarks

Email at kate@adikteev or loic@adikteev.com for more information

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠lancaric.substack.com⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

User Acquisition as the New Frontier of game development

https://lancaric.me/ua-the-new-frontier-of-game-dev/

Panelists: ⁠Jakub Remia⁠r, ⁠Matej Lančarič⁠, ⁠Felix Braberg⁠

Youtube: https://youtu.be/ON3hmNokPfQhttps://youtu.be/ON3hmNokPfQ

Agenda

00:00 Intro

00:15 Chit-chat (nothing important, you can skip this)

05:20 Century games intro

09:15 Frozen City ad monetization update

11:21 Felix is heartbroken

13:41 Frozen City making about $1mil ad revenue/month

14:20 Felix gives ad placements suggestions

15:08 How much more could they be earning?

16:20 Double placements during weekends

17:00 Negative nancy dresses up as a detective

21:08 Felix's wet ad revenue dream in 4x games starts

25:00 Whiteout Survival UA epic intro

25:43 Soft launch dates of Frozen City & Whiteout survival

28:31 Unity Square videos beta? Pls, pls, pls. Can I get in?

29:30 Top 10 Geos revenue wise

30:31 Retention KPIs

32:43 UA is dead? How come they get so many users on iOS?

34:50 Whiteout survival creative strategy

38:50 Game design intro

42:00 Wait, wait, wait, wait?! Is this a 4X game?

44:11 Smooth transition from idle game to 4X

45:25 Where are the ads?

47:34 Chef's Kiss

50:07 Baloon mechanic, pure genius

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Frozen City post-IDFA global launch UA case study

https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/

Host: Matej Lančarič

Special guest: Eran Friedman 

Youtube: https://youtu.be/edfxCUnVOnI

Agenda

00:00 Intro

04:18 State of the iOS

07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above)

09:17 Why update MMP SDK now? 

10:35 What's the advantage of being an early adopter?

12:19  Is it possible to have SKAN 3 in place and start testing SKAN 4.0?

14:22 What's the most significant difference between SKAN 3 and SKAN 4?

15:47 What are the different postbacks? How do the conversion windows look for these postbacks?

22:17 How to think about the three postbacks? Is it actionable?

26:27 What is the locking window feature about?

28:37 How can I track the evolution of LTV in SKAN 4.0?

32:20 Could you set up different conversion schemas for each postback?

39:58 Is there a SKAN 4.0 checklist?

46:05 How to get creative-level data? 

49:30 Crowd anonymity 

51:30 Eran's contact details (eran@singular.net)

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Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Special guest: Eric Kress

Youtube: https://youtu.be/mzxxL_UtzoI

00:00 Intro

01:00 Jakub makes himself visible by introducing

02:53 Eric, is this glass half full or half empty?

03:36 What does Eric actually do?

06:42 Is mobile dead?

08:49 six people on the top destroying the lives of mobile developers

10:00 UA is shifting

11:50 Kumbaya Matej strikes again on iOS

12:38 What is the adoption rate of SKAN 4?

13:15 Everybody does fingerprinting (Unity, Applovin, Ironsource)

14:02 What story are Unity, Applovin, and Ironsource trying to spin?

16:00 Jakub wakes up & shoots vectors immediately

18:31 Eric disagrees with us! No shit sherlock!

20:20 New frontier of game development

21:15 Felix sharing UA secrets from his smokey darkrooms

22:25 Old companies gonna die

24:10 Gaming trends are coming from East to West

24:52 Jakub goes into the rabbit hole with Eric

27:55 Applovin increases revenue guidance

30:38 Why Eric got so negative?

32:48 Which companies does Eric like the most?

33:40 VR is dead again (blockchain dead too)

34:42 What is the endpoint for mobile?

35:50 30% fee is a joke!

38:00 Hypercasual shit is on!

40:08 Ads are beautiful

41:18 The new frontier of game development

44:20 You can always lie in your ads

46:55 Mr. Gachapool returns

48:35 Matej is Matthew from now on

48:51 How bad will things be for Unity, Applovin, and Ironsource?

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Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Youtube: https://youtu.be/GwoG7SIfkUY

00:00 Intro

01:05 Numbers Chit chat

03:22 No official multiple Admob statement (ask your admob rep)

05:00 Matej = Felix's secretary

05:28 Kimono session

06:11 Eversoul intro

07:02 Why are we even reviewing this (boring) game?

09:05 Full admon part in 2 seconds

09:39 Why games from the east don't have ads?

10:41 Camera zooms in on Jakub's premium BS

12:55 UA intro

14:12 Mr. Gachapool got introduced to the podcast

15:08 Comparing Eversoul to the Goddess of Nikke

16:54 UA dark secrets spilled by Mr.Gachapool

17:17 UA channel mix

18:22 Actual gameplay in the creatives

19:06 Creative strategy

21:35 Flamboyant UA strategy for Eversoul

24:52 Collabs in anime games

27:16 Starting to share gameplay of Eversoul

27:37 Game design Eversoul intro

33:51 Jakub talking about two different progressions

34:53 Please keep the story

35:23 Big +1 feature - engagement prolonging tactic

36:30 Felix looks really confused

37:04 Why is the game making so much money? GACHAPOOOOOL!

37:24 Can you buy a ticket to the waifu concert?

38:10 Infinite starter banner

43:27 Waifu games are saving mobile!

46:15 Get back to the podcast Jakub!

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Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Youtube: https://youtu.be/J0CZ8yV__7U

00:00 Intro

04:30 few words from our friends from Adikteev 

05:05 Oj oj oj Admonetisation secrets 

07:15 Ad monetization for the people

07:35 The admon gossip corner intro

10:22 Unity bug 10x over-reporting earnings

13:56 Top tip - Don't lose money!

17:00 2018 is THE back in the days

18:11 Amazon Publisher Services Update

22:35 Sharing the TOP DSP list

24:50 Jakub hates putting ads in games

25:45 Matej in Australia episode 34 reference 

28:05 CTR benchmarks

29:40 Experimenting with End cards

32:40 Felix can tell who serves the ad!

33:25 We are going to test Felix, if he is truly the king of admon

34:15 Felix explains the reasoning behind his corner

34:33 Admob is dropping the three-placement rule

41:05 Everybody wins! maybe

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Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/

https://www.felixbraberg.com/post/is-admob-removing-its-three-placement-limit 

https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Special live episode! The sound quality is a little bit worse. DUH! It's live. 

Youtube: https://youtu.be/uuP2NjMxSiM

Agenda:

00:00 Intro

03:20 Ad monetization tips & numbers

13:12 UA outlook for 2023

20:38 Game design & creatives part

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Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Special Guest: Nicolas Vereecke

Check out - FOGDAO (https://www.futureofgaming.wtf/)

Youtube: https://youtu.be/h1DBUR4x6To

Agenda:

00:00 Intro

01:20 Nico intro 

01:42 FOGDAO https://www.futureofgaming.wtf/

02:40 Special honorable mention - Zaair! 

04:00 Recap of our session #7 with Nico! Listen here https://spotifyanchor-web.app.link/e/qj186h2V7wb

05:15 Terra & FTX collapses

09:24 Grants in Web3

10:00 What is not a risk in Web3?

10:22 How to choose a blockchain to build on properly? 

15:50 FTX follow-ups? 

18:00 Lot of web3 companies are getting into trouble!

19:05 What happened to Axie infinity? 

21:10 Borrowing term mice nuts from TWIG! Thanks

23:20 State of Axie infinity at the end of 2023

25:25 UA in web3 is extremely challenging for non-UA gaming people

27:34 iOS guidelines for web3

29:55 Superbowl & web3 ads

31:20 Digidaigaku thesis

36:00 Apex legends mobile is dead, blockchain would help!

37:10 You have nothing even on the blockchain!

37:45 On-chain games live forever

38:30 Voodoo moves into crypto space

41:39 Bullshit articles from agencies

42:34 Square Enix in web3

44:30 What kind of company will release a big web3 hit?

47:00 Game as a whitelist for NFT sale

48:22 Where would the raised money go? 

50:00 Lot of people got super rich early! 

52:00 Jakub goes on and on and on with his suuuper long question

56:25 We will see AI being used in very weird places

57:14 Is there any web3 game launch in 2023 to look forward to?

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Web2 vs web3 UA blog: https://lancaric.me/user-acquisition-fundamentals-web2-vs-web3-comparison/

Panelists: Jakub Remiar, Matej Lančarič

Special guests: Clement Favier & Cameron Thom

Learn more about Adikteev: https://bit.ly/3Dp1f5k

Youtube: https://youtu.be/t8aId6iwNBY

Agenda:

00:00 Intro

01:07 Clement & Cam intros

04:50 PGC conference quick review & comments

09:18 Definition of User Churn 

11:49 How to look at User Churn prediction?

18:04 how reliable are predictions when a new UA channel comes in? 

19:05 Explaining AUC measures?

20:33 What to do with the User Churn prediction models? 

31:28 How early could you predict churn? 

37:12 What kind of uplift could I expect?

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Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/

Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/_agD-bPS--k

Agenda:

00:00 Intro

01:45 User Acquisition 

02:25 Frozen City fun stuff

03:22 Top 10 countries in terms of revenues

04:08 UA channel mix

04:45 120 creatives running on Facebook

05:17 UA channel mix on Android

06:00 Are Idle games scaling especially on Applovin?

06:25 Publisher analysis

07:10 Low poly

07:31 Is high art style quality bringing more IAPs?

08:35 Mr.UA Felix has a strong opinion

09:34 Adikteev cross-promo!

10:06 Frozen City Creatives

12:28 Jakub is complaining because of creatives!

14:05 Would you spend in Frozen city?

14:28 6.5 Maven Matejs out of 10

15:10 Ad monetisation intro about Frozen City

16:35 Felix pulls off an epic intro

17:05 Ad placements

17:58 IAP whales vs Ad whales

18:32 Secret Ad placement guess

18:48 New Ad Placement ideas & recommendations

20:38 7 DAU per user gives $1 in D14 LTV

20:57 Mad Ad mon MATH happening 

21:20 Please put an ad to skip night!

22:46 Mediation info

23:01 Pls update app-ads.txt to get 10% ad revenue

23:43 Felix pulls off an epic intro about potential revenue (decimals)

25:50 Jakub pulls off an epic intro about Game design of Frozen City

26:11 A History lesson

34:10 Everything is easy for Jakub

35:15 Frozen City event setup

35:37 Non-prominent Ad placements

36:15 Internal fights against ads?

36:40 People begging to get ads (and Felix too!)

37:25 Modes of Frozen city

38:10 $1.5Mil revenue in the first month

39:00 Why not put more ads in the game?

40:35 Catch your breath for an ad in Call of Duty!

41:38 Frozen city could earn 80% more revenue

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Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/

Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/Pi_JEHK32mE

Agenda:

00:00 Intro

03:00 Kudos to us! 1 year anniversary

03:54 Admon is easy, ehm hard, ehm checking creatives is easy

04:38 How to check competitor creatives for free? 

07:24 Royal Match tested 15 different creatives in last 14 days

07:51 Top1 Royal Match creative connecting all the dots 

09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN

10:08 Top3 Royal Match 

12:21 Top1 Township creative

12:56 Top2 Township creative

13:24 Which of the Township creatives is more fake? 

14:10 Top1 Merge Mansion creative

14:42 Top2 Merge Mansion creative

15:18 Top3 Merge Mansion creative

17:00 Who is the winner publisher on Android?

17:40 Top1 Hero Wars creative

18:15 Top2 Hero Wars creative

19:05 Top War game running 20 creatives in the last 14 days

19:16 Top1 Top War creative

20:30 Top War creative strategy masters - https://lancaric.me/ua-creative-strategy-user-acquisition/

21:38 Mistplay intro

23:05 Top Mistplay creative(s)

25:14 UA view on Creative trends for 2023

25:50 Maven Matej pats himself on the back (again)

26:00 Adapting hypercasual mechanics & games into your creative

26:54 Camera zoomed in on Jakub's surprised face

29:00 Save the dog phenomenon 

30:20 Altered gameplay trend

32:18 (no) ASMR trend

32:33 UGC trend

33:10 UGC can suck for some games

34:23 Pornstars in the creatives

35:10 Royal Match B actors from Cameo

36:43 Coinmaster leveraging local influencers

37:10 Generative AI trend

39:10 Fake ads with generative AI

39:45 Tiktok creative research

40:23 Shots fired!

40:40 Ducktape example 

45:00 Multiple core gameplays

48:46 Royal Match implemented drilling creative into the game!

49:15 UA DESIGNS YOUR GAME IN 2023

50:30 Anniversary "gift"

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Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/pvrV1_9rciA

Agenda:

00:00 Intro 

00:40 - Remo shows off his new annoying camera 

01:52 - In today’s episode / Not about Gaming 

02:27 - Two and a Half Gamers Top 10 Podcast in Mobile 

02:41 - Message from our Sponsor Adikteev 

03:24 - Application Design vs Game Design 

04:41 - Redecor 

08:22 - Duolingo 

10:59 - It’s an App Remo, not a game 

14:10 - Duolingo’s $224m subscription revenue 

16:28 - Duolingo makes $50k/day from ads 

18:12 - Kahoot! 

22:11 - Ad Monetization in Apps 

24:02 - Google Ad Manager in Apps 

24:45 - How to get Gaming demand in GAM 

26:34 - Are SDKs Hassle-free?  

28:26 - eCPM floor for Interstitial adds 

30:33 - Rewarded ads in Apps 

33:18 - Facebook Rewarded ad policy rant 

35:53 - UA channel mix for apps 

37:21 - Best campaign structure for Apple Search Ads start

38:42 - If ASA comes out with something new always wait 

41:42 - UA creatives for Apps 

44:47 - Maven Matej pats himself on the back 

47:15 - UA on Web

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Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/JCc5LA0Auxw

Agenda:

00:00 Intro

04:00 Ad monetisation predictions 2023

06:55 Meta rebranding to Feta by Felix

10:08 Nothing is for fee, dude!

12:54 Jakub & Godfather Apple ransom

13:25 Amazon will take top3 spot in Admon

16:57 Jakub CN predictions?! wtf?

18:11 Jakub is on fire! Amazon buys Unity in 2023. 

19:30 Next year is the year of VR

20:55 Apple dad joke

24:20 Nothing is going to happen to VR

24:25 Sun is going to come out tomorrow

25:00 Hypercasual genre as a new onboarding for more gaming genres

29:50 Marvel Snap clones? Wen?

32:47 The rise of the retention games (Netflix mobile)

33:45 A game designer's wet dream

35:25 UA  "predictions"

45:30 No sexist ads at the end of 2023!

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Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/H5WyEwzm0-A

Agenda:

00:00 Intro

03:00 New creative strategy coming from China

07:31 Creative d*ck move

09:10 Meta, Google, and Facebook can do something about it (right, Felix?)

oh yeah, Meta = Facebook

11:50 Rewarded ads are only for Games, not Apps!

12:54 Games updates

16:20 No segmentation for Special offers? WHY NOT?

19:25 Survivor.io Numbers update

29:46 UA review of 2022

30:20 Adikteev Crosspromo

30:50 TikTok UA Winner of 2022

39:20 UA diversification

41:49 Diversification is fucking important

43:47 Fill rates in India - How to increase it?

48:53 Predictions coming next week!

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Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/ 

Latest Adikteev blog: https://www.adikteev.com/blog-adikteev/cross-promotion-for-mobile-app-growth-why-now

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Special Guest: Joseph Kim

Youtube: https://youtu.be/YELacUx-_E8

Agenda:

00:00 Intro

02:00 JK intro

03:14 Why India?

07:24 WE ARE BRUTALLY HONEST (as is my newsletter! Sign up)

07:55 Incredible talent in India

09:06 Ping JK for the PM role at LILA Games

10:30 Why build a shooter game? 

13:00 Subgenre expansion

14:40 Look at how Felix is amazed by JK

15:35 Shooter Crazy shit articulation

15:52 Successful 4X characteristics

20:20 The amount of stress is enormous!

20:37 Who is this ghost talking?

21:40 Systems and vectors 

22:25 Ads in shooter games

24:33 How to implement Ads into the game?

25:48 How to validate product controversy

27:02 Validation models

29:52 Throw me under the bus, BOYZ!

30:20 Marketability tests & market research

32:00 You need to be cool as JK to see trends in gaming

33:00 Is mobile F2P dead?

37:52 What if Ads monetization disappears?

38:48 What if Appstore won't exist?

39:23 Apple is working on allowing sideloading in the EU

41:30 New business models in F2P?

42:32 Is really hard to get your company funded? 

44:29 New buzzword Generative AI

46:41 Best advice on how to approach building new games or companies?

48:23 Remo is actually generated by AI

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Latest blog: https://lancaric.me/user-acquisition-predictions-2023/

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/dlBSemAPfmE

Agenda:

00:00 Intro

03:32 Matej with T-Shirt on (fans want, fans get)

04:05 Good Job Singular Webinar

04:49 Modern Arnold Schwarzenegger

05:12 Battle against the sexist ads begins

05:48 Sexist ads admon perspective

06:47 Decimals - the Signature admon move 

10:38 Jakub thinks FTC blocks the M&A of Activision

12:46 Golds & Goblins intro

14:02 Felix & Jakub take a guess about certain monetisation strategy

15:19 UA channel mix of Gold & Goblins

16:49 How much money are they spending?

17:27 Cats come here for decimals!

17:40 EHM!

18:25 Creative strategy

19:43 Matej makes a surprise prediction

21:21 Ad monetisation deep dive 

21:59 Give me your lunch decimals!

25:17 Scandinavians love Goblins!

26:42 Admon is working super well, dont touch it!

27:11 Jakub and Felix invite you to sign up to Matej's newsletter at lancaric.me

27:45 Idle genre history lesson

34:49 Gold & Goblins core gameplay

39:19 Pacing is important for exponential growth

40:00 Design space for system and vectors

40:15 Felix wants to hear about the ads, Felix wants to hear about the ads

44:36 Little bit of the game design improvements

45:10 JAKUB HAS SEEN IT ALL 

47:20 People should talk about the game more, its excellent! 

48:28 Retention numbers

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Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/

Adikteev resources: https://www.adikteev.com/whitepaper/smart-cross-promotion-is-the-future-of-app-marketing 

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/-qlfBKC9jBY

Agenda:

00:00 Intro

04:12 Felix and his Q4 admon fun stuff

05:06 Jakub yawning because Felix is boring audience with economics and BS

07:35 no wishy-washy predictions - decimals makes a difference for fucks sake

08:34 No BS Felix pls

09:35 Biggest eCPM gains (go big or go home)

11:48 Top Admon tips for Xmas

12:23 Jakub brainfarted on admon networks

14:00 Felix shills his own admon blogpost. Dont read it pls!

14:44 UA intro of Goddess of Victory: Nikke

17:00 Why is the game earning so much money?

19:06 UA mix review

19:41 no fake creatives, but sexist AF

21:48 new wave of sexist ads emerging for match3 and merge games

22:40 tactile games started this new trend unfortunately

24:45 STOP WITH THE SEXIST ADS NOW!

27:25 UA Rant over

28:12 Matej shut up, your surface level review is not enough

29:08 Super boring Jakub intro about Goddess of Victory: Nikke

33:00 5 million downloads and 83 million revenue

33:40 Nerds vs Otakus (gimme your lunch money OTAKU!)

38:45 The secret sauce of Waifu games

40:15 That pool vs deadpool making money

46:11 Azur lane liveops

47:30 Nikke revenue by country

48:30 Remoson was born

53:30 Waifu differentiators

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Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/

Rafael Vivas & Felix Braberg

Youtube:  https://youtu.be/O5ip4p73TrU

Agenda

00:00 - Intro

00:40 - Welcome to the podcast Rafael Vivas

01:38 - Rafael’s background

05:01 - Where is mobile gaming heading as an industry?

07:14 - ATT gaming winners

07:42 - What is Vessel? 

09:10 - What does Vessel do?

09:28 - Vessel’s in-game metrics?

10:18 - Would you not get the same results with normal game events?

10:48 - Vessel results over time 

11:52 - How should Vessel be used?

14:28 - Which gaming genera’s work best?

15:58 - Does Vessel have Apple and Google’s blessing?

15:40 - Apples new NFT guidelines

17:23 - What’s the cost? 

18:07 - Cost in % please!

18:40 - Competition?

19:00 - Roomers…

19:30 - Free to own 

20:56 - Remove royalties

22:00 - How to think about in game NFTs?

23:10 - How to get started?

24:14 - What % revenue can Vessel earn devs?

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Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/E6ZYNQExv2A

Agenda:

00:00 Intro

03:05 Kudos to us

05:10 Newzoo forecast clickbait 

07:10 Felix can't write headlines

08:15 but can predict 2023 industry growth (only after thanksgiving though)

09:00 Google struck a deal with Activision - getting sued

12:38 Felix is looking forward to the best days in his life

13:09 Google bidder update (approach your Admob friend for beta)

14:50 Amazon Publisher Services update

16:51 Predictions suck

17:13 Q4 is tough (only Felix is happy)

19:09 Redecor stopped UA totally

21:00 Budget scenarios

23:53 How to decrease budget efficiently?

26:04 Q4 UA tips for Megacorps 

27:30 CARPE YOLO!

27:57 Rapid creative testing

28:23 No Holiday BS pls

28:40 No UA experiments

30:54 Getting pleasure from watching Ads

32:57 Heroes vs Hordes is growing

33:40 Q4 Liveops tips & prep

43:34 Azur lane & Township adding mini games as Liveops events

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If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric

Thanks to our sponsor Adikteev! Read the Upland case study - https://www.adikteev.com/blog/how-upland-drove-high-engagement-to-boost-in-app-conversions-by-33 

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Special guest: Maria Gillies

Youtube: https://youtu.be/jqa5V05U1eM

Agenda:

00:00 Intro

04:04 My.games was removed from App store & GP

05:00 Why did it happen? Oligarchs much?

08:11 How do you do a game review properly?

08:40 UA review in general. What to look for?

10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China. 

Pre-order now at matej@lancaric.me

13:27 Reviewing individual UA channels

14:40 UA benchmarks

15:50 Rush Royale creatives strategy

19:40 How to approach the game review from the product side?

20:50 Wild Detective Pikachu appears

25:40 Product trick how to do a fast review

29:00 You need to know the archetypes 

29:50 Jakub & his balloons

31:00 Habby examples

31:23 What is the difference between the core gameplay and game meta with examples?

33:27 Explaining excel sheets to random industry peeps

34:15 Pacing is a delicate balancing act

36:33 My.games portfolio 

36:35 Jakub is geeking out on the Rush Royale product review 

42:50 Jakub is happy Maria is on the pod 

43:35 The BEST part of the product review - Ad monetisation

45:30 6 ads placements 

46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel? 

48:30 Marvel Snap AdWINK

48:50 Felix magical Daily Ad revenue estimate calculation 

51:15 How critical is it to hire an expert in Admon?

54:00 Ad network mix review

56:00 What to add into the mix to get ARPDAU higher by 5% 

58:50 How to select the games for review?

1:00:00 How do you know what to look for? 

1:01:00 How do you define interesting live ops?

1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it

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Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/KwYPBbIrRUE

Agenda:

00:00 Intro

02:30 Podcast agenda

04:18 How to maximise Ad revenue for a holiday season? 

05:33 Mariah Carey made over 50mil! Devs, please look at her..

06:50 Q4 Admon tip 1

08:52 Q4 Admon tip 2

10:20 Q4 Admon tip 3 (how to make $26k extra/year)

13:38 Mr.Robot Remiar gives a compliment to Felix 

14:40 Admob people please leave here!

14:42 Q4 Admon super pro tip 4

16:37 Admob people please come back here!

16:43 UA Q4 intro

17:43 Seasonal creatives in UA

20:40 New TikTok SPC campaign

23:00 SPC campaign perfomance

23:52 Noob question from non-UA Jakub

24:50 How could you get the best performance on SPC campaign? 

25:52 Facebook UA vs TikTok UA?

27:57 War of Clones - Heroes vs. Hordes intro

28:42 Brief UA check 

30:11 Jakub's excitement about Heroes vs. Hordes is immense

32:10 Timelines

33:40 Heroes vs. Hordes numbers 

34:40 Vectors & systems

39:00 Is survivor.io or Heroes vs. Hordes niche?

41:14 Marvel Snap patchnotes

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Learn more from our sponsor: https://www.adikteev.com/blog/implement-cross-promotion-for-apps