
Umbrella I.T. Services
By Jake van Buschbach
Jake interviews partners, vendors and friends of Umbrella IT Services about their area of expertise and tries to provide his audience with tips about technology, business and more.

Umbrella I.T. ServicesSep 01, 2020

Case & Document Management Software with Mark Olsson
Mark is passionate about guiding people and businesses through the process of digital evolution.
He is adept at strategic planning and implementation with more than 15 years of professional experience helping small and medium businesses achieve their goals. As a technology leadership consultant he uses a wealth of technical background paired with IT leadership skills to help companies in a variety of areas and industries.
His projects cover all stages of business growth and needs, including strategic planning, business transformations and major system implementations.
Get in touch with Mark:
Vancouver Technology Leaders Meetup Group: https://www.meetup.com/Vancouver-Technology-Leaders/#:~:text=The%20Vancouver%20Technology%20Leaders%20is,topics%20and%20great%20networking%20events.
Builders Without Borders: https://builderswithoutborders.com/
MacGregor-Olsson Consulting: https://www.macgregor-olsson.com
SOCIAL:
Website: https://www.umbrellaitservices.ca
Facebook: https://www.facebook.com/UmbrellaITServices/
Twitter: https://twitter.com/TheUmbrellaIT
Instagram: http://instagram.com/umbrellaitservices
LinkedIn: https://www.linkedin.com/company/hrt-computers-ltd/?viewAsMember=true
Podcast: https://www.anchor.fm/umbrellaitservices
What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!

Sales Consulting for Business Owners with Rob Malec
Rob Malec is an author, consultant, active keynote speaker to the business community and business columnist. He is the President of Businessworks Consulting Inc. Based in Vancouver British Columbia he has been helping his clients increase the revenue their company’s generate while operating more effectively as an organization since 2001. His work includes management consulting, mentoring and facilitation.
Rob has a wealth of teaching and facilitation experience, having travelled across North America teaching leadership, sales and coaching skills. He regularly addresses audiences such as TEC, EO and Women’s President Organization to name a few.
Prior to starting his consulting practice Rob worked his way through the sales ranks, winding up his corporate career as a Vice President Business Development.
Originally from Toronto, Rob spent four years living and working in the United States in a start-up environment, helping to build the US division of a Canadian transportation company from scratch. That enterprise grew to $18M USD over the course of that time.
Get In Touch with Rob:
Email: rob@robmalec.com
Website: Robmalec.com
SOCIAL:
Website: https://www.umbrellaitservices.ca
Facebook: https://www.facebook.com/UmbrellaITServices/
Twitter: https://twitter.com/TheUmbrellaIT
Instagram: http://instagram.com/umbrellaitservices
LinkedIn: https://www.linkedin.com/company/hrt-computers-ltd/?viewAsMember=true
Podcast: https://www.anchor.fm/umbrellaitservices
What topics would you like to see covered in an upcoming interview?
Email techtips@umbrellaitservices.ca to let us know!

Branding for Entrepreneurs with Marc Stoiber
Marc is a brand strategist in Victoria, BC.
He created BrandDIY specifically to help entrepreneurs and founders market and brand themselves, and loves spending time helping young companies get their brands off to a strong start. He’s worked around the world - Asia, Europe, and North America - and worked on some of the biggest accounts around - McDonalds, Budweiser, Procter&Gamble, Unilever, etc.
Today, he works directly with CEO’s of SME's, helping them tune up their brand and marketing.
Get in touch with Mark:
Email: marc@marcstoiber.com
Website: marcstoiber.com
Website: BrandDIY.com
SOCIAL:
Website: https://www.umbrellaitservices.ca
Facebook: https://www.facebook.com/UmbrellaITServices/
Twitter: https://twitter.com/TheUmbrellaIT
Instagram: http://instagram.com/umbrellaitservices
LinkedIn: https://www.linkedin.com/company/hrt-computers-ltd/?viewAsMember=true
Podcast: https://www.anchor.fm/umbrellaitservices
What topics would you like to see covered in an upcoming interview?
Email techtips@umbrellaitservices.ca to let us know!

Cyber Security for Local Businesses with Dominic Vogel
This week's guest is Dominic Vogel from CyberSC
As Founder & Chief Strategist at CyberSC, Dominic Vogel holds a proven track record within cyber security across multitude of industries (financial services, logistics, transportation, healthcare, government, telecommunications, and critical infrastructure). Dominic actively participates in the Vancouver security community and is a well-respected cyber security expert for Global BC, CKNW980, News1130, and the Vancouver Sun. Dominic is highly regarded as a cyber security thought leader and was recently appointed to the BC Provincial Cyber Security Advisory Committee.
Dominic has performed his cyber comedian routine for BrightTALK Security Summits, MISA Spring Conference, Cyber Security Summit West, Blancco Security Days, NYIT Cyber Security Symposium, Calgary Cyber Security Congress, Youth Achieving Success, Delta Chamber of Commerce, Vancouver Enterprise Forum, Vancouver SecSIG, Vancouver ISACA, BC Aware Day, Launch Academy, Startup Canada (Startup Chats), World Mining Summit, ISACA CSX North America, Business-in-Vancouver Digital Privacy & Security Series, RSA Conference, and InfoSec World.
Dominic focuses much of his energy on providing strategic security leadership to technology start-ups and small/midsize businesses to proactively solve their cyber risk challenges. He strives to provide practical cyber security advice to his clients and actively turning the security consulting world upside down.
Get in touch with Dominic:
Website: www.cyber.sc
SOCIAL:
Website: https://www.umbrellaitservices.ca
Facebook: https://www.facebook.com/UmbrellaITServices/
Twitter: https://twitter.com/TheUmbrellaIT
Instagram: http://instagram.com/umbrellaitservices
LinkedIn: https://www.linkedin.com/company/hrt-computers-ltd/?viewAsMember=true
Podcast: https://www.anchor.fm/umbrellaitservices
What topics would you like to see covered in an upcoming interview?
Email techtips@umbrellaitservices.ca to let us know!

Enterprise Resource Planning with Paul Sweeney
This week's interview is with Paul Sweeney from Flexxus.
Paul is an ERP Professional with 20 years of experience. Paul creates systems, defined processes and standardization to help businesses grow. He enjoys using technology to reduce mundane tasks and allowing people to spend more of their time on high value jobs. Paul blends software consulting, implementation and support with hands on experience in financial and operations system development. Paul's background includes sales, complex report development, and ERP implementation. He helps companies build metrics and gather the data for the metrics so they can manage the key drivers for their business.
Get in touch with Paul:
Website: www.flexxus.biz
LinkedIn: https://www.linkedin.com/in/sweeneypaul/
SOCIAL:
Website: https://www.umbrellaitservices.ca
Facebook: https://www.facebook.com/UmbrellaITServices/
Twitter: https://twitter.com/TheUmbrellaIT
Instagram: http://instagram.com/umbrellaitservices
LinkedIn: https://www.linkedin.com/company/hrt-computers-ltd/?viewAsMember=true
Podcast: https://www.anchor.fm/umbrellaitservices
What topics would you like to see covered in an upcoming interview?
Email techtips@umbrellaitservices.ca to let us know!

Business Differentiation Strategy with Michèle Soregaroli
This week’s interview with Michèle Soregaroli is about Business Differentiation.
Michèle is a co-founder of Transformational Catalyst Corp., a Vancouver based coaching company serving SME founders, business owners and practitioners in Professional Services. She has over 30 years of entrepreneurship experience and creates high impact engagements that leverage her professional expertise in Differentiation Strategy and Value Propositions.Michèle is an ICF Master Certified Coach (MCC), is certified as an Ivey LIFT Coach (The Ivey Academy at UWO), is the 2011 Women of Worth “Mompreneur of the Year”, and is the recipient of the inaugural 2013 International Coach Federation “Coach Impact” Award!
Get in touch with Michèle:
Web: TransformationCatalyst.ca
YouTube: https://www.youtube.com/channel/UC1tJjrDO5WRP2cenJ-7RLVA/featured
LinkedIn: https://www.linkedin.com/in/msoregaroli/
Instagram: msoregaroli
SOCIAL:
YouTube: https://www.youtube.com/channel/UC7kFikN4nWXV83Yn4QVGr9A?view_as=subscriber
Website: https://www.umbrellaitservices.ca
Facebook: https://www.facebook.com/UmbrellaITServices/
Twitter: https://twitter.com/TheUmbrellaIT
Instagram: http://instagram.com/umbrellaitservices
LinkedIn: https://www.linkedin.com/company/hrt-computers-ltd/? viewAsMember=true
Podcast: https://www.anchor.fm/umbrellaitservices
What topics would you like to see covered in an upcoming interview?
Email techtips@umbrellaitservices.ca to let us know!

Digital Marketing, SEO & SEM with Andrew Charles Jackson
This week’s interview with Andrew Jackson is about Search Engine Optimization and Digital Marketing.
Andrew Charles Jackson is an SEO and digital marketing professional with over 10 years’ specific experience. He teaches courses, such as Digital Marketing, SEO, SEM Fundamentals, and Google Analytics, at BrainStation, the global leader in digital skills training. Previously, he wrote and researched three digital marketing online courses for the University of British Columbia. Originally from the UK, he has lived and worked in Japan, Germany, Switzerland, Korea, and is now settled in Canada. He has wide-ranging experience in the education, technology, event, and digital media industries, having fulfilled roles as diverse as Marketing Director at a high tech start-up, Digital Marketing Manager at an international boarding school, and Digital Media Specialist for GLOBE, the international symposium on the business of the environment. Andrew has a B.A. in German Studies and a Master of Science in IT, Management & Organizational Change from the Lancaster University Management School, one of the leading business schools in the UK.
Andrew breaks down the following topics with us during the interview:
- What is SEM, SEO and digital marketing?
- COVID-19 and digital marketing
- The future of digital marketing
- North Shore Digital's approach to SEO and digital marketing
- Tools and technologies business owners and marketers can leverage to improve their SEO and digital marketing strategies
- Much more!
Get in touch with Andrew and his team:
- LinkedIn: https://www.linkedin.com/in/andrewcharlesjackson/
- Website: northshore.digital
- Email: Andy@NorthShore.Digital
Links:
- SEM Course Resources - https://northshore.digital/sem-course/ (Exclusive password for Umbrella IT listeners: "SEM")
- SEM Fundamentals Article - https://northshore.digital/search-engine-marketing-fundamentals/
- Brainstation SEM Course: https://brainstation.io/course/seo-sem-analytics
SOCIAL:
Website: https://www.umbrellaitservices.ca
Facebook: https://www.facebook.com/UmbrellaITSe...
Twitter: https://twitter.com/TheUmbrellaIT
Instagram: http://instagram.com/umbrellaitservices
LinkedIn: https://www.linkedin.com/company/hrt-...
What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!

Accounting Tips for Canadian Businesses During COVID-19 with Brian Gray
This week’s interview with Brian Gray is about Accounting tips for Canadian businesses during the era of COVID-19.
Brian Gray is the owner of Gray & Associates in North Vancouver and has been practicing accounting in Canada since 1993. His team is dedicated to providing their clients with innovative accounting and bookkeeping solutions.
Brian breaks down the following topics with us during the interview:
- What subsidies exist for small and medium businesses during the COVID-19 era?
- What are CEBA, CEWS, TWS, CECRA and who is eligible for these programs?
- What resources should business owners keep an eye on to stay up to date with COVID-19?
- What are some solutions to common challenges being faced by small and medium businesses right now?
- What are some tools and strategies people can use to stay on top of their accounting and bookkeeping?
Get in touch with Brian and his team:
- Website: grayandassociates.ca
- Email: brian@grayandassociates.ca
SOCIAL:
Website: https://www.umbrellaitservices.ca
Facebook: https://www.facebook.com/UmbrellaITSe...
Twitter: https://twitter.com/TheUmbrellaIT
Instagram: http://instagram.com/umbrellaitservices
LinkedIn: https://www.linkedin.com/company/hrt-...
What topics would you like to see covered in an upcoming interview?
Email techtips@umbrellaitservices.ca to let us know!

Salesforce for Non-Profits with Emily Pineda
This week’s interview with Emily Pineda is about Salesforce for Nonprofits.
Emily is a business systems analyst working in the Charitable Sector where she’s spent the last five years empowering charitable initiatives through technology like Salesforce. Over her five years in the charitable sector, she has leveraged Salesforce to allow organizations to overcome problems and amplify their impact on small budgets.
Emily breaks down the following topics with us during this interview:
Solutions to the challenges being faced by Non-Profits during the time of COVID-19 Getting Salesforce for Non-Profits licenses for free Common mistakes to avoid while implementing or transitioning to Salesforce for Non-Profits Strategies to boost revenue and track internal/external metrics Resources for those interested in Salesforce Much more!Emily is eager to share her experience, and help other organizations take advantage of the world of opportunities that are possible with Salesforce.
Get in touch with Emily: www.linkedin.com/in/emilympineda
Salesforce App Exchange: https://appexchange.salesforce.com/
Trailhead: https://trailhead.salesforce.com/en/home
Community Forum: https://trailblazers.salesforce.com/answers
Power of Us Hub https://powerofus.force.com/s/
Dreamforce: https://www.salesforce.com/dreamforce/
SOCIAL:
Website: https://www.umbrellaitservices.ca
Facebook: https://www.facebook.com/UmbrellaITSe...
Twitter: https://twitter.com/TheUmbrellaIT
Instagram: http://instagram.com/umbrellaitservices
LinkedIn: https://www.linkedin.com/company/hrt-...
What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!

Networking and Network Engineering with Reza Akhavan
This week's interview is with Reza Akhavan, a Network Engineer with nearly 15 years of experience in the I.T. field.
Reza breaks down the following topics with us in this interview:
The definition of Network Engineering How to get into Networking and Network Engineering How to advance in Networking and Network Engineering How to stay up to date with the constantly changing technology landscape What the zombie apocalypse means for the future of Networking Tools for I.T. technicians What will Networking look like in "the new normal" How Reza approaches projects and challenges Leaders in the Networking spaceGet in touch with Reza:
https://www.linkedin.com/in/reza-akha...SOCIAL:
Website: https://www.umbrellaitservices.ca Facebook: https://www.facebook.com/UmbrellaITSe... Twitter: https://twitter.com/TheUmbrellaIT Instagram: http://instagram.com/umbrellaitservices LinkedIn: https://www.linkedin.com/company/hrt-...What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!

Branding Your Business with Kevin Adlparvar
This week's interview is about branding for businesses and non-profits.
If you are responsible for developing branding strategies we hope this interview helps you refine your brand and gives you some new tools and tricks.
We will be covering:
How to start thinking about branding Changes in the industry over the last decade Where to spend your time and intention as a business owner What authentic branding looks like Many other topics!What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!
We will be discussing:
Identifying target marketsEstablishing a brand
Social media marketing strategies
Social media marketing tools and resources
Big data and small business
Market leaders and experts
Online resources
SOCIAL:
Get in touch with Kevin:
Instagram: @kevinforeveryone
Email: kevin.adel@gmail.com

Social Media Marketing Strategies for Businesses and Non-Profits
This week’s interview with Gabby Dickert is about Social Media Marketing for businesses, non-profits and entrepreneurs.
Gabby Dickert is the founder and CEO of GD Commerce. Gabby and her team provide Shopify Web Development services, Online Marketing solutions, social media management and educational resources for entrepreneurs, businesses and non-profit organizations.
We will be discussing:
Identifying target markets Establishing a brand Social media marketing strategies Social media marketing tools and resources Big data and small business Market leaders and experts Online resourcesSOCIAL:
Get in touch with Gabby and her team:
https://www.GDCommerce.ca
Sign up for Learn Good Commerce Social Media Training:
LearnGoodCommerce.com
What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!

WordPress Security & Development for Non-Profits, Businesses and Entrepreneurs
This week's interview is about WordPress Security & Development for businesses and non-profits.
This interview with Kevin McLeod should help your organization securely develop your WordPress site.
We will be covering:
The differences between I.T. security and website security Security and development tips for business owners The right questions to ask your website developers Some tools to quickly audit a website Many other topics!What topics would you like to see covered in an upcoming interview? Email techtips@umbrellaitservices.ca to let us know!
SOCIAL:
Get in touch with Kevin:
www.WordZite.com www.YardstickServices.comInterested in staying up to date with WordPress Security? Check out these links:
https://www.wordfence.com/blog/ https://www.zdnet.com/topic/security/Free tools to audit your site:
https://hackertarget.com/wordpress-se... https://app.upguard.com/webscan https://sitecheck.sucuri.net/