Like many product marketers, Jess Petrella had an unusual journey to her current role. As a young professional, having spent a few years working in in-house marketing teams, she embarked on a freelance journey as a graphic designer and marketer. It was during this time, working with different teams on various projects, that she uncovered which parts of marketing she really enjoyed. Turns out, those things were the bits and pieces that make up a product marketing role.

This winding path is something that’s not uncommon for most product marketers. As a relatively new function, it’s not like you can go to school for product marketing, so a lot of the people in these roles have taken very intentional steps to follow the type of work they’re passionate about.

Listen in on Jess’s chat with Pierce to hear more about what it means to be a product marketer and how you can get there.

In this episode, you’ll also learn:

1) All about product marketing

2) How Jess found her way to product marketing

3) Where and how marketing and product marketing come together

#48 Salmon, Colonoscopies & Email Marketing with Jay Schwedelson

Unsubscribed!By Pierce UjjainwallaAug 17, 2023