Getting Down to Digital
By Upright Communications
Getting Down to DigitalApr 04, 2022
S3E9: Are Short Form Videos Effective for Businesses?
Short form videos, like TikTok, IG Reels, and YouTube Shorts, are all the rage these days. Join Fran and Hannah for Episode 9 of Season 3 for more detail on why short form videos are effective and how they could be a great resource for your business. With short form videos being low in cost, very shareable, great for engagement, and more, this could be an excellent content type to add to your business’ social media strategy.
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S3E8: 6 Digital Marketing Red Flags to Look Out For
As a buyer or seller of goods or services, we want you to feel confident when interacting with a new business or marketing yourself in a trustworthy way to potential customers. Fran and Hannah, in this episode, discuss 6 red flags to watch out for as a buyer or to avoid as a seller. Let’s work together to promote more confidence in B to C or B to B interactions.
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S3E7: How to Approach Seasonal Promotions
The holidays, and the seasonal promotions that come with them, will be here before you know it! Fran and Hannah are coming to you early to share some suggestions on how to approach seasonal promotions for your product or service-based company. From starting weeks ahead to tailoring your content strategy around the seasons, we’ve got a nugget or two that might help you. Listen to our witty banter to learn more!
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Hiring Tips: How to Utilize Your Digital Presence for Hiring Efforts
S3E6: The Importance of Work/Life Balance in a Busy Society
Work/life balance is a topic that Fran and Hannah are quite passionate about. And in the hustle and bustle of culture’s view on work, we’re here to shed some important reasons why you may want to consider a more balanced work/life dynamic. From lessening unnecessary stress in your life to improving your mental and physical health, and much more, Episode 6 has some keen reminders.
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S3E5: Five Ways to Create a More Likable Brand
Join Fran and Hannah for a fun conversation about ways to make your brand more likable. We touch on expressing your brand opinions and values clearly, providing your audience with value, investing in your community, and much more. This episode is a good time so don’t miss out!
The Science of Likability
https://www.scienceofpeople.com/likable/
Vanessa Van Edwards
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S3E4: How to Spring Clean and Declutter Your Digital Space
Fran and Hannah welcome this new spring season with open arms. Today’s episode is all about spring cleaning and decluttering your digital space. From your emails and cloud storage to your physical phone and desktop, there’s a lot to get organized for optimal efficiency. Listen on for our favorite tips!
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S3E3: Are Marketing Agencies Affordable?
Have you been curious about the affordability of marketing agencies? Fran and Hannah discuss how to approach cost and benefits when evaluating the agency route for your marketing efforts. Listen in if you love numbers as much as we do!
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S3E2: What We Love About Digital Marketing
In the spirit of love this month, Fran and Hannah are bringing you a Valentine’s Day special all about what we love about digital marketing. Oh, and Fran blesses us all with her singing debut… listen today to join in the fun!
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S3E1: Five Digital Marketing Trends to Look Forward to in 2022
Fran and Hannah are back in 2022, better than ever! In the first episode of the new season 3, we wanted to bring to you 5 digital marketing trends to keep in mind as you go through 2022 and beyond. From an emphasis on user experience to staying on top of new technologies, there are a lot of great industry trends to look forward to!
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S2E15: End of Year Review - What We Want to Take with Us into 2022
Wow - we can’t believe it’s nearly 2022! Fran and Hannah are ending this year with an Upright end of year review and water cooler style chat on their personal intentions for the new year. To learn more about our podcasting efforts, the updated home page, and email nurturing campaigns with video, give Season 2, Episode 15 a listen. You won’t want to miss this!
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S2E14: What Elements to Include on Your Home Page
Fran and Hannah are back at it with a number of our top picks for elements to include on your home page. We cover items like clear CTAs, proof of results, links to socials, and items that may take a little extra heavy lifting like identifying your customers’ problems and how you can provide them a solution. Join us on this exciting episode!
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S2E13: How to Utilize Your Digital Presence for Hiring Efforts
Another day, another episode of Getting Down to Digital with Fran and Hannah. In Episode 13 of Season 2, we want to help you utilize your business’ digital presence to bring in new employees. Upright understands that hiring is a challenge right now, and we want to give you ideas on how to alleviate this pressure. Oh, we also snuck in a few offline hiring ideas too…
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S2E12: Website Development Considerations to Make
Fran and Hannah are joined in this episode again by Keely, who was our guest in Episode 4 of this season. Keely shares with us her best tips for the website development process. From securing your domain and hosting to ways to combat spam that may be slipping through your form fills, we hope you’ll give these considerations a listen. They’re good ones!
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S2E11: Five Practical Ways to Improve Visibility on Google
Fran and Hannah are back for Episode 11 of Getting Down to Digital, Season 2. This episode is all about getting your business seen by customers in search results. We’ll share with you five practical ways to give your visibility on search a boost. Upright is here to help you get found!
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S2E10: Six Pain Points Your Customers May Be Experiencing
We’ve got another episode with Fran and Hannah for another exciting episode of Getting Down to Digital, Season 2. In Episode 10, we’re here to share with you six potential pain points that your customers may be experiencing and ways to overcome them. Give these common pain points with solutions a quick listen. We hope it helps!
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S2E9: Upright's Top Social Media Post Ideas
Season 2, Episode 9 welcomes Fran and Hannah for another 20 minutes of digital marketing fun. This episode will provide our listeners with insight into different social media topics and ideas. There’s so much content to choose from, so we’re excited to help you get those creative juices flowing. Listen now!
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S2E8: Our Favorite Content Creation Tools
In Episode 8, we’re back with Fran and Hannah to discuss Upright’s favorite content creation tools. Listen in for our thoughts on programs like Asana, Adobe, Canva, Semrush, Hootsuite, and more. Let’s bring that great idea to fruition!
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S2E7: Upright’s 25-Year Special with Our Founder
Join Fran (Colleen) and Hannah as they welcome Greg Frye, founder and president of Upright Communications, to Episode 7. This is a special episode to celebrate Upright’s 25th anniversary in 2021! Listen in to learn more about Greg, how he started Upright, and his tips for owning a digital marketing agency. It’s a great time!
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S2E6: How to Be a Successful Copywriter
Welcome Upright’s dedicated copywriter, Erin Meyer, to Episode 6! Learn more about Erin and her love for copywriting right here. She shares some of her best practical tips to be a successful copywriter in your company. Listen for a good time with Colleen, Hannah, and Erin!
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S2E5: Why Are Reviews So Important?
Join Colleen and Hannah once again for another episode of Getting Down to Digital. Episode 5 addresses why product and business reviews are so important for many prospective buyers. They also share their top five tips for answering negative reviews. Give it a listen!
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S2E4: 5 Tips for Effectively Maintaining and Utilizing Your Website
Getting Down to Digital welcomes a very special guest to Episode 4 - Keely! Keely is a vital part of our production team, with over ten years of experience working with Upright. She shares her top five tips for creating and maintaining a great website, putting an emphasis on monitoring/tracking for the account manager. Listen on for a wealth of technical - but simplified - knowledge.
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S2E3: Tips for Managing Your Social Media Presence
Colleen and Hannah are back for Episode 3 which is all about managing your business’ social media presence. They share a number of platforms and practices to ensure your social posts and engagement are effective and on-brand. Listen here now!
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S2E2: Power of Search for Local Businesses
Optimizing your local listing online is crucial for your search ranking and overall visibility. Join Colleen and Hannah in a discussion about BrightLocal’s 2021 predictions for local search on Google, and how you can use your GMB listing to improve your search visibility.
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S2E1: Upright Communications' Intentions for 2021
Upright Communications wants to officially welcome you all to 2021! Join Colleen and Hannah for an honest conversation about our intentions/resolutions as a business going into the New Year. Our main topics cover exploring new growth opportunities, virtual networking, and being receptive to change.
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S1E9: What’s It Like Interning for a Digital Marketing Agency?
Join us on this episode for some insight from two of our past and current interns, Kyle and Hannah. They share their experience with working for Upright and tips for other students or professionals who are interested in working for a digital marketing agency.
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S1E8: How You Can Improve Your Reputation Management
It's no surprise that reputation management is extremely important to the continual success of a business in today's consumer-driven society. Join us in this episode to learn about what actions you can take to improve your business' reputation management practices. We can't wait!
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S1E7: Celebrate the Holidays on Google My Business
We want to help you and your business celebrate the holidays and what better way than doing it through Google My Business. Make sure your GMB listing is working for your business by taking advantage of its various features. Check out a few ways you can optimize your listing to make your business’ holiday season even merrier by listening on!
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S1E6: What Upright Is Thankful for in 2020
Join Colleen in this Thanksgiving special for insights from two other Upright employees: Erin and Eric. This episode touches on what each employee is individually thankful for as well as what they're thankful for in the digital marketing landscape. It's been especially important to count both personal and business blessings in 2020. We'd love for you to join us!
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S1E5: Tips for Creating E-Commerce Product Pages
For websites that are in the e-commerce market, it is imperative to have product pages that are user-friendly to potential buyers. We have a few pieces of advice that you can use to make sure your product pages are bringing in revenue. Keep on listening!
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S1E4: Writing Effective Meta Descriptions
In advising our clients on ways to improve their website visibility, we often find that including effective meta descriptions has been overlooked. Meta descriptions are very important for quite a few reasons. To learn what those reasons are, keep on listening!
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S1E3: Virtual Trade Show for Your Business
Due to COVID-19, large events - like trade shows - have needed to evolve into a more virtual option. Could this new virtual trade show concept work for your business? Tune into this episode for insights on what virtual trade shows are and whether they're beneficial, so you can see if it's a good fit for you.
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S1E2: Sharing is Caring | LinkedIn
With the evolution of social media, sharing from word of mouth has largely transformed into sharing on social platforms. To find out more about how effective digital sharing is, specifically on LinkedIn, give this episode a listen!
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S1E1: Leveraging the Advantage of Google Search Console
Search Console is a Google service that helps webmasters monitor, maintain, and troubleshoot their website’s performance in Google search rankings. To learn how to best monitor Search Console, give this episode a listen!
LinkedIn: Upright Communications