By Ralph Uwe Ohnemus
BrainCandy EnglishMar 24, 2023
BrainCandy No. 91: Bitch - what it means to be female
My last BrainCandy on egalitarian behaviour among hunter-gatherers was thematically polarising, as egalitarian behaviour developed mainly among men, while at the same time children and women were hierarchically less privileged.
In exchange, today as a counterbalance, the extremely entertaining book by British Lucy Cooke, a renowned zoologist, who dedicates herself to male-dominated zoological science and dismantles the many myths about female behaviour in the animal kingdom with profound knowledge and extremely entertaining linguistic wit.
In chapters bursting with x-rated facts, Cooke gleefully dispels one myth after another about our wild sisters. Cooke recognises, "Females are just as promiscuous, competitive, aggressive, dominant and dynamic as males."
I hope I can whet your appetite to read this long overdue book.
Ralph Shownotes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-91_Slut-what_it_means_to_be_female.pdf
BrainCandy No. 90: Human beings are chronically conflicted animals
Human beings are chronically conflicted animals. A few months ago I read a
long newsletter by the psychologist Rob Henderson that touched me deeply. Anthropology is not normally my
hobby. But the parallels to today's political discussions motivated me to share
the main points with the tribe of BrainCandy listeners. It explains why
Homo Sapiens has lived most of the time in an egalitarian and monogamous way.
And what the art of communication and killing has to do with it. And it
provides the background for the current political discussion, which promises a
seemingly egalitarian world view.
Have fun on a quick but exciting journey through time
Show notes: https://en.ka-brandresearch.com/wp-content/uploads/sites/2/BrainCandy-90_Man_is_a_chronically_ambivalent_animal.pdf
BrainCandy 89: The Illusion of Choice. 16,5 Psychological Biases That Influence What We Buy
Brand consultant Richard Shotton is back with another masterclass in behavioural economics. In "The Illusion of Choice: 16½ Psychological Biases That Influence What We Buy", he reveals an irrational tendency in our behaviour in real-life contexts in each of the eighteen entertaining chapters. Especially with his many examples, he makes learning very entertaining. In the BrainCandy I give some tasty appetisers that are immediately applicable in brand work.
I've gotten a few copies of the book. Email me and take part in the draw for a free copy with #Illusion: email@example.com
BrainCandy 88: How do you assess brand health? Smart answers from the book Better Brand Health
A few weeks ago, the long-awaited new book by marketing professor Jenni Romaniuk was finally available: Better Brand Health. Already a bestseller with great international interest. In this BrainCandy, I have summarised the most important findings for me in a short and crisp way. And the topic fits particularly well into BrainCandy because Romaniuk's findings focus on how the brain stores brand knowledge and when it reactivates this knowledge. An episode for marketing and market research experts.
Have fun listening
BrainCandy No. 87: Why are there more female singles? When men flounder, it's mainly women who are affected.
What could be more exciting than human mate-seeking behaviour? I recently read a lengthy paper by psychologist Rob Henderson. He looked at the effects of different contexts on the behaviour of the sexes when looking for a partner. We like to assume that our behaviour is guided primarily by our inner standards. It is fascinating to understand how strongly our environment, our contexts influence our behaviour. And the dating game is no different. Enjoy listening.
Show notes: https://en.ka-brandresearch.com/braincandies/
BrainCandy No. 86: What sticks with us from our Corona experience?
Three years of Corona are now behind us. And the question arises, what has this done to us? What has changed in us? And how will this influence our behaviour in the future? A recent interview with Bamberg psychology professor Carbon motivated me to look into this topic again. After all, we want to understand to what extent we should respond to the Corona experience in our brand strategies. Just this much in advance: there is good news. Enjoy listening
BrainCandy 85: How do you successfully implement good intentions - and is there potentially even a more effective approach to more good feelings in 2023
What is a New Year's Eve without fireworks and a New Year without good resolutions? Unfortunately, new resolutions are only easy to imagine. Most of them almost certainly fail when it comes to putting them into practice. All you have to do is follow James Clear's brain-friendly tips from BrainCandy 63. Or you can choose a completely different approach: the Last Year Review by author and lifestyle guru Tim Ferriss. A tool that is as simple as it is powerful, and which should reliably lead to a year with more happiness than the lists of good resolutions. Have fun listening
BrainCandy 84: How to increase feelings of happiness. What science has to say
After years of the pandemic, the now galloping inflation, the terrible war in the East, we should all be longing for more feelings of happiness in our everyday lives. A podcast by the neurologist Huberman, who deals with the latest findings of happiness research and recommends tools with which we can consciously increase our sense of happiness, comes at just the right time. I'll summarise his key points here as succinctly as possible. As a little nudge to get involved with the topic and become active.
Enjoy listening and good suggestions for the hopefully contemplative and beautiful holidays.
BrainCandy No 83: Life is too short for time management. Our perception of productivity leads to a dead end
Are you still trying to manage time? The New York Times bestseller '4000 Weeks' concludes that with the leading time management systems we try to squeeze far too much into our time. In the process, we lose sight of what is really really important to us. The author, Oliver Burkeman, wittily and entertainingly demonstrates how we should better counter the pressure for efficiency. And thus make more out of our incredibly short lives. One with only 4000 weeks. A good topic for the coming reflective days.
BrainCandy No. 82: Between the mid-30s and 50s, our intellectual capacity declines significantly. Fact! Is there still hope?
Our intelligence declines much sooner than we ourselves can perceive. Harvard professor Arthur C. Brooks takes no prisoners in his new bestseller. It almost hurts at first to deal with his many examples. When you have to realise that even Nobel Prize winners don't usualy make any great discoveries after their fiftieth birthday. But - his book is also a self-help book and it is very worthwhile to read the second encouraging part carefully. Even if you yourself are perhaps (still) at the peak of your creative powers.
BrainCandy No 81: Split the Pie. An exciting new way of negotiating
Negotiations get on your nerves?
With a quite clever method you get the maximum for you AND your negotiating partner - fairly and comprehensibly.
Who doesn't know them: Tough, laborious negotiations in which no common denominator can be found and each side insists on its position. Barry Nalebuff suggests a different, amazingly simple method: Define the profit pie and share it fairly.
Actually too simple to be true? But listen for yourself how this works in practice. Among others in real negotiations between Coca Cola and a much smaller company.
Show notes: https://en.ka-brandresearch.com/braincandies/
BrainCandy No 80: How to improve focus and concetration. According to science
When the proverbial bear is roaring around you - how do you manage to reliably increase your own focus and concentration? Science helps with up-to-date tips. I have prepared my notes from a long podcast by neurologist Huberman for you here. Have fun trying them out.
And one more piece of information on my own behalf. I'm going on holiday for a few weeks in the next few days. I have asked my colleague Andreas Putz to write a BrainCandy about a book that has fascinated me. It's about a new negotiation method: Split the Pie. I look forward to being able to enjoy this BrainCandy while on holiday.
BrainCandy 79: Luxury Beliefs. The new elitist means for distancing oneself from the the masses
Some time ago, Rob Henderson came to my attention. Henderson is a doctoral student in psychology at Cambridge and studied psychology at Yale before that. He runs a very good blog on Substack. Most of it as premium content. A promising young scientist. Henderson has a very unusual CV and develops exciting ideas. Like the insight of Luxury Beliefs.
Luxury Beliefs are ideas and opinions that confer status on the upper class while often imposing costs on the lower class. His article on these Luxury Beliefs has attracted a lot of attention.
In this short podcast I summarise the article with pleasure
Link to Hendersons blog https://robkhenderson.substack.com/p/status-symbols-and-the-struggle-for?utm_source=%2Fprofile%2F4694826-rob-henderson&utm_medium=reader2
BrainCandy 78: The disaster news just won't go away. Time for more mental health
What does it do to us when we are caught incessantly by disaster headlines? A respected journalist explains to us how she herself deals with this problem and what journalism could do to report on the disasters on the one hand, but at the same time better value people as processors of news. Exciting insights with good recommendations for our mental health. Enjoy reading and empathise.
Link to the original article of Amanda Ripley:
BrainCandy 78: Die Katastrophennachrichten wollen einfach nicht abreißen. Zeit für mehr mentale Gesundheit
Was macht es mit uns, wenn wir unablässig von Katastrophenschlagzeilen erwischt werden? Eine angesehene Redakteurin erklärt uns, wie sie selbst mit diesem Problem umgeht und was der Journalismus tun könnte, um einerseits über die Katastrophen zu berichten, aber gleichzeitig den Menschen als Nachrichtenverarbeiter besser wertzuschätzen. Spannende Einsichten mit guten Empfehlungen für unsere mentale Gesundheit. Viel Spaß beim Lesen und mitfühlen.
Länge 12 Minuten
Link zum Artikel von Amanda Ripley https://www.washingtonpost.com/opinions/2022/07/08/how-to-fix-news-media/
BrainCandy 77: The linearity bias hinders the transformation of Germany
Today I serve my listeners a harder nut to crack. It is obvious to more and more citizens that the republic urgently needs to transform itself. This is also being addressed. But well intended is not yet well done. I experience that the linearity bias, which makes evolutionary sense, is likely to lead us straight into massive problems. The 10 minutes of listening time are well invested in being able to better recognise the effect.
Show notes: https://en.ka-brandresearch.com/wir-verstaerken-marken/#accordion-braincandies
BrainCandy 75: The Three Word Brief. And Why it is Fame
One of the most experienced and successful marketing bloggers in the world, Bob Hoffman, just delighted me with one of his latest essays. He took on the topic of what role brands really play in consumers' lives and how people actually make most purchasing decisions. It follows, for him, that fame must be the central goal of advertising for brand success. Bob knocked down wide open doors with me, and that gave me the idea to let him speak directly to you himself. This BrainCandy summarizes his central statements. I myself have added a central point at the end, which in my view is an indispensable side condition, but listen for yourself. Have fun.
This is the link to Bobs essay: https://createsend.com/t/d-D10C440F1B773C602540EF23F30FEDED
BrainCandy No. 73: The 'holy' war between ingroup vs. outgroup prevents much-needed scientific discourse in pandemic response
We hear a lot about the anger of the vaccinated over the unvaccinated. It occurred to me only a few months ago that we are dealing with an ingroup versus outgroup phenomenon. Namely, a very powerful positional 'war' that is preventing a fruitful synthesis process. I hope this is really my last BrainCandy on Corona, but it is worthwhile once again to shed some behavioral scientific light on this camp war - and thus finally give more space to the search for truth and real insights.
Stay healthy and asymptomatic
As always, the text is available at: https://ka-brandresearch.com/category/news/
BrainCandy 72: Did you know Substack? No? Then it's time to change that
Cancel Culture is a relatively new phenomenon. Notoriously, the major social networks delete content that is harmful to society on the one hand, but also too often prevent valuable scientific discourse in the process. Simply because they contradict the current prevailing opinion. A few months ago, my attention was drawn to the Substack platform. According to their own statement, the place for great authors, without Cancel Culture. I really like it on this platform. In this BrainCandy, I explain why and show you a few authors I love to follow. Have fun discovering them. Here are the links:
BrainCandy 71: The bestseller Nudge has been re-released - with Sludge in tow. An exciting book
With 'Nudge' one of the most important books in behavioral science has been re-published and extended by important topics. The result is a book that is well worth reading. And a new buzzword that will certainly enter the management language: Sludge. You can never know enough about human behavior - and especially about how to get people to make better decisions for themselves. Learn more in this short podcast
BrainCandy No. 70: Ending the world? How neuropsychology helps us become more resilient
Recently, I was able to listen to a powerful lecture by Prof. Dr. Maren Urner on 3Sat a German TV station. She researches media psychology at the University of Applied Sciences in Cologne. Prof. Urner explains in a comprehensible way why we all have a far too negative image of the world. It's all about the information overload of the media, which encounters an evolutionarily outdated processing system in the brain. But neuropsychology can help us acquire a higher level of resilience and thus more joy in life. In this BrainCandy, I have summarized what I consider to be the most important and exciting points of Prof. Urner's lecture in a short and crisp way. Have fun listening.
BrainCandy 69: How do you get the budgets for long-term brand building? Seven tips!
It's relatively easy to get budgets for short-term marketing campaigns.
But how do you argue if you want to build your brand in the long term?
The internationally renowned marketing expert, Mark Ritson, has tackled the question and put together a really good, tried and tested guide.
I have summarised it for you and added a very recent example that also shows how important brand building is for the long-term profitability of the brand / company.
And that ROI-based brand actionism does not lead to building strong brands. Even if the CFO wishes it so much.
Have fun reading!
BrainCandy 68: Daniel Kahneman identifies a new cause for human error
The famous psychologist, Nobel Prize winner and best-selling author Daniel Kahneman has just published his latest work. Together with professors Sibony and Sunstein (Nudge), he takes care of an important human decision-making error. This time it's not about the downright entertaining biases, i.e. the automatic thinking errors / rules of thumb that explain non-rational behaviour, but about a hitherto largely underestimated phenomenon of human decisions. It is about noise, that is, noise that one recognises, for example, when experts assess certain facts completely differently, although one would expect them to come to the same conclusions. These are really new ideas, so important that you want to put them into practice immediately.
I give here a brief insight into the core of the book, and hopefully make you want to deal with this important book in more detail.
"The 10 Biggest Marketing Stupidities of All Time!" No, not a click bait. It's serious. But entertaining.
Internationally known marketing expert, Mark Ritson, recently published his crowd-sourced Top 10 Marketing Bullshit list. On the one hand, it's great fun - if only some of it wasn't real crap and can actually prevent marketing from working successfully. In his list, it actually caught not only brands, but also thinking models we're all familiar with that can lead to dead ends with momentum. And yes, I have sacrificed quite a bit of time to some of these thought models as well. Even experts are not free from error 😉
BrainCandy 66: Do we need a Ministry of Common Sense?
If you look to Berlin at the moment, some people wish that common sense would finally rain down from the sky. But it's not just politics, companies also seem to be becoming less and less humane and instead are drawing up ever more detailed rules for action that can drive not only employees but also customers crazy.
I just came across the latest book by international consultant Martin Lindstrom and the topic caught me right away. He wants to motivate companies to establish a Ministry of Common Sense. What an exciting idea. In this BrainCandy, you'll find out if his ideas could be worthwhile for your company, too.
Again, I've set aside five books for my Brainies. Just email firstname.lastname@example.org with the #Ministry. And if you want to hyperventilate a bit: What drives employees up the proverbial wall at your company? Greatest possible anonymity at least on Google standard is assured. The lot decides, I should have again more than five readers and listeners 😉
BrainCandy 65: In the next 10 years, our economy, our lives will change more rapidly than in the last 100 years. Are you already prepared
We always overestimate the changes that are supposed to happen over the next two years, But we underestimate the change that happens over the next ten years." Bill Gates.
I was fascinated by Frank Thelen's new book. I'm a self-confessed technophile and find tech developments really exciting, and Thelen is a competent insider, startup investor and known to many from his time as an investor on Höhle der Löwen (Dragons' Den/Shark Tank). Entertaining and highly knowledgeable, Thelen describes the major technological developments and why their effectiveness must develop exponentially over the next 10 years. Of course, he will be at least somewhat wrong with most of his forecasts; that is due to the complexity of the matter, whose development cannot be predicted. But it's worth understanding the main forces - and also what that may well mean for us privately, for our jobs, and for our investment strategies. In this BrainCandy, I will discuss Thelen's central theses and hope that I can motivate you to read the book.
BrainCandy No. 64: Wie Deutschland mit Mittelalter-Methoden Corona bekämpft.
Und warum das so wenigen auffällt. Und warum ein Schweizer Käse unser Denken beflügeln würde.
60% der Bevölkerung sind mit dem Regierungshandeln in Sachen Corona zufrieden. Ich erkenne an zu vielen Stellen starkes Politikversagen. Spannend aber finde ich, dass die Schwächen des politischen Handelns und das Nichterkennen der Bevölkerungsmehrheit auf typische ‚Fehler‘ unseres Gehirns zurück geführt werden können. Manche Experten schlagen deshalb vor, die Komplexität der Pandemie mit einer Schweizer Käse Strategie zu bekämpfen. :-) Mehr dazu im BrainCandy. Stichwort Komplexität: Dieses BrainCandy ist deutlich länger ausgefallen, obwohl ich viele Themen nur kurz anreiße. Aber Komplexität bedingt auch vielschichtiges Denken. Ich habe versucht, das kurzweilig zu gestalten. Einfach in Etappen hören, wenn die Zeit kapp ist.
Themen in diesem BrainCandy sind zum Beispiel:
1. Der „eine Pandemie braucht die beste Lösung“ Denkfehler
2. Der starke Personen Trugschluss
3. Der Herdentrieb (Band Waggon Effect) hat die Politiker im Griff.
4. What you see is all there is
5. Politik und Wissenschaft nutzen zu starkes Framing – und die Medien spielen mit
6. Der Einfachheits-Bias
7. Der Virtue Licensing Effect
8. Die schwache Datenlage macht fundierte Regierungsarbeit schwer und Oppositionsarbeit unmöglich.
9. Das „der sensitivste Test ist der beste Test ist der beste Test“ Dogma
10. Die Sündemie wird ignoriert
11. Ein paar Tipps zum besseren persönlichen Schutz
Die Shownotes mit sehr vielen Quellenangaben finden Sie wie immer auf unserer Website: KA-BrandResearch.com/Publikationen
BrainCandy 63: Most fail with their new resolutions. Find out how to achieve more success with small steps.
When we make a firm resolution to change a behavior, we do it consciously and
with a lot of motivation in our System 2 (Kahneman).
However, we naturally want to create a behavior change in our autopilot (System 1), and we consciously try to force that and 92% fail with it.
This BrainCandy provides important guidance - and refrains from leading you astray with the lifestyle media's 'ten best tips for your resolutions'.
Use this short BrainCandy. It works.
Take good care of yourself – and if you can, take care of somebody else
BrainCandy 62: Happiness - we need more moments of happiness. What does science say?
The new lockdowns across Europe are a very bad threat to our mental health. We can and should do more for our mental wellbeing. There is one thing of particular power to help us get through lockdowns in better shape. What that is will be explained in this short podcast. Stay well.
BrainCandy No. 61: Why the context overcomes your personality – and you don't even realise it
When we watch the behavior of others we automatically make a character judgement. As if life was a WYSIWYG (what you see is what you get) affair. We simply don't realise the big impact of the situation, the real live context. Most often context has a far bigger influence on our behavior than our treasured personality / character. This podcast uses many entertaining examples to make you more aware of the hidden workings of contexts. And how one could limit the power of context.
Listening time about 13 minutes.
BrainCandy 60: Lock downs were supposedly necessary. But were they really effective? And are talks about second waves grounded in science?
Right now, it is spoken a lot about a second wave and a possible new lockdown is threatened. Despite that there is already great fear among people.
But has the first lockdown realy made a difference – beyond Social Distancing?
In this new BrainCandy, I talk about what we can learn from the better than feared infection rates with good data analysis.
There are so far underestimated drivers. And why this should give hope for the absence of a real second wave.
At the end I give a hint on what companies should purchase, as long as stock lasts.
Please find a transcript with links at: https://ka-brandresearch.com/en#brain-candy
BrainCandy 59: Will there be a NEW normal or a new NORMAL
Our monkey minds expects that our behavior past Corona will be changed, a lot. Many consultants jump on the band waggon and push brands to change or die. Listen to this podcast where I'm going to explain why behavioral economics and psychology suggest that a new NORMAL is the most likely situation past Corona.
BrainCandy 57: Coronavirus: consultants present themselves as pornographers of change
“You have to respond immediately, because your customers are changing forever.” A claim which is as plausible as it is wrong. Just listen to my 10 minute rant to find out why
BrainCandy 58: The fatal trend: brand hyperactivity, sugarcoated with purpose porn.
It’s only a matter of time before it gets on the nerves of the target groups. Why it's becoming an ever less attractive idea to focus on Corona related brand messages is being discussed in this BrainCandy