The Marketing Muscle Podcast with Vicki Morris

The focus of this podcast is SEO for B2B organizations, where we are discussing the importance of Search Engine Optimization (SEO) for Business to Business companies. This is also what is commonly known in the Marketing industry as B2B companies.  SEO is the process of optimizing your website to improve its visibility on search engine results pages (SERPs), and it's crucial for Business to Business businesses to have a strong online presence in today's digital age. In this podcast, we will cover the following topics:

Understanding the Business to Business Buyer's Journey

Awareness, Consideration, and Decision stages. Understanding these stages is important for Business to Business marketers, or marketing departments for B2B companies,  because it allows them to create marketing strategies and tactics that are tailored to the needs and behaviors of their target audience.

Keyword Research for Business to Business SEO

Keyword research is the process of identifying the words and phrases that your target audience is using to search for your products or services. By conducting keyword research, you can identify the most relevant and high-volume keywords to target in your Business to Business SEO strategy.

On-Page Optimization for Business to Business SEO

On-page optimization refers to the process of optimizing individual web pages to improve their visibility in search results.

Off-Page Optimization for Business to Business SEO

Off-page optimization refers to the process of improving your website's visibility through external factors such as backlinks and social media.

Measuring the Success of Business to Business SEO

Measuring the success of your Business to Business SEO strategy is essential to determine its effectiveness and identify areas for improvement.

Show Notes from this episode:

This episode is all about networking and how it can help you grow your business. Here are some of the high points about joining a networking group and how they help you grow your business.

Today we did a deep dive on Email Marketing and how it can be an excellent marketing strategy tool to grow a business of any size! Here are the topics we covered in this episode about Email Marketing:

Email marketing is a powerful tool for businesses looking to connect with their audience and drive results. Whether you're a small business just starting out or a large enterprise with an established customer base, email marketing should be a key part of your overall marketing strategy. So, start building your email list, creating targeted campaigns, and measuring your results to unlock the full potential of email marketing. If your business needs help setting up a great email marketing campaign strategy, let’s connect!

1. Determine Your Objectives

2. Choose the Right Platforms

3. Develop a Content Strategy

4. Engage with Your Audience

5. Utilize Paid Advertising

6. Measure Your Results

7. Use Video Content

8. Collaborate with Influencers

9. Stay on Top of Trends

10. Have a Strong Visual Identity

Here are 10 Essential Elements to a well planned website:

A professional logo design can benefit small businesses in several ways:

Continual learning in your industry / profession

Never rely totally on what you learned early on in your career to carry you throughout your entire career. Learning can come in a variety of formats. It can be additional degrees and certifications; it can be industry seminars / webinars; it can be reading articles and white papers or even informed Google searches on industry topics.

The Marketing Mastery for Entrepreneurs Course enrollment details:

Today’s podcast is all about your website. Yep, that’s right, we are gonna talk about your website, not about the design, but about the content you choose to put on it and the job of your website.

If you’d like to get a copy of my ebook, How to Rock Your New Website, it goes into more detail on the items I talked about and its workbook format! Check out the show notes of this episode for a link to get your copy of the ebook.

Today’s podcast is all about developing an overall marketing strategy. So let’s start at the beginning, where I start with any of my Done for you clients. Who is your ICA?

Know your ideal client.

How do they like to receive information? Social Media, Blogs, e-books, email, mailers, articles, podcasts, TV/Radio interviews, etc?

When will you communicate with your audience? Monthly, weekly, several podcasts, etc

Our new initiative at FTF is the Marketing Mastery for Entrepreneurs Masterclass Series

In this master class series, you will go from feeling overwhelmed and unsure about your marketing and communication strategies to confidently developing targeted and specific content that literally brings your ideal clients to your doorstep!

This Masterclass is not for everyone. If you are:

Then this is the master class you've been waiting for!!

The introductory price for a limited time is only $66 per month or if you pay in full for 12 months, you get 2 months FREE and a few more freebies and bonuses along the way. You can join anytime for any 12 month stretch. You get access to all recordings of each training so you can learn at a time convenient for you.

Plus these awesome bonuses when you choose the pay in full option

It was my sincere pleasure to interview Stephanie Mell, owner of several fine casual restaurants in the Huntsville AL area. She and her husband are business partners and that have made a significant impact on the dining experiences in the area. Today, our conversation centers on all things marketing and branding as you run a series of successful restaurants. Stephanie absolutely understands the power of marketing and messaging and she and I talk shop and share lots of tips and strategies that anyone can use to help grow and establish their business. 

If you're in the area be sure to stop in one of Stephanie's restaurants and tell them you heard about it on the Marekting Muscle podcast!

As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales.

Today I want to walk you through this formula and really hone in on one component of the formula.

Step One: Identify the problem

Before a customer is ready to think about a purchase they need to have a legitimate reason for the purchase. Or they want to be at point D, but they are stuck at point B, and they have no idea how to get themselves to point D. THIS IS THE PROBLEM YOU ARE GOING TO SOLVE.

Ask questions of your ideal client community:

Step Two: The Information Search

The next component in the formula is INFORMATION. My job is to position my client as an authority on the subject. Take steps to establish yourself as an authority in this field. Set yourself up to be the ‘go to’ person in your industry. Create awesome and engaging content that makes your audience smarter!!

Step Three: Detail Your Unique Selling Proposition

Lay a foundation of why your service or product is better. Or why your potential customers need to buy from you. What makes YOU unique. Set yourself apart from the competition, to the extent your industry allows.

Step Four: The Purchase Decision

Send encouragement to your potential clients. Give them assurance they are making a solid decision. Do this by sharing testimonials from some of your best clients! And you have to ask for the testimonials to get them.

Also, this is a time to pay particular attention to people who abandon carts, delayed in paying a depositor signing a contract. You send them an email reminder, make a phone call. Reinforce why you or your company is the best choice.

The next steps in the buying process are about the actual purchase decision, the purchase experience, and the post purchase follow up. Our time won’t allow for us to dive into this, but you can tune into my podcast to hear my tips on these steps in the process.

Step Five: The Actual purchase.

Make sure the process of making the purchase is simple and easy.do they pay online, by check, or cash. Make sure your system of invoicing is easy and appropriately branded.

Step Six: Post Purchase Follow up

Did the customer have a great experience? Ask them for a review. Offer them information about other products and services you offer that they may be interested in. Offer discounts for additional purchases.  Main point, if they had a good experience with you or found a good value in working with you, invite back into your sales cycle.

As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales.

Today I want to walk you through this formula and really hone in on one component of the formula.

Step One: Identify the problem

Before a customer is ready to think about a purchase they need to have a legitimate reason for the purchase. Or they want to be at point D, but they are stuck at point B, and they have no idea how to get themselves to point D. THIS IS THE PROBLEM YOU ARE GOING TO SOLVE.

Ask questions of your ideal client community:

Step Two: The Information Search

The next component in the formula is INFORMATION. My job is to position my client as an authority on the subject. Take steps to establish yourself as an authority in this field. Set yourself up to be the ‘go to’ person in your industry. Create awesome and engaging content that makes your audience smarter!!

Step Three: Detail Your Unique Selling Proposition

Lay a foundation of why your service or product is better. Or why your potential customers need to buy from you. What makes YOU unique. Set yourself apart from the competition, to the extent your industry allows.

Step Four: The Purchase Decision

Send encouragement to your potential clients. Give them assurance they are making a solid decision. Do this by sharing testimonials from some of your best clients! And you have to ask for the testimonials to get them.

Also, this is a time to pay particular attention to people who abandon carts, delayed in paying a depositor signing a contract. You send them an email reminder, make a phone call. Reinforce why you or your company is the best choice.

The next steps in the buying process are about the actual purchase decision, the purchase experience, and the post purchase follow up. Our time won’t allow for us to dive into this, but you can tune into my podcast to hear my tips on these steps in the process.

Step Five: The Actual purchase.

Make sure the process of making the purchase is simple and easy.do they pay online, by check, or cash. Make sure your system of invoicing is easy and appropriately branded.

Step Six: Post Purchase Follow up

Did the customer have a great experience? Ask them for a review. Offer them information about other products and services you offer that they may be interested in. Offer discounts for additional purchases.  Main point, if they had a good experience with you or found a good value in working with you, invite back into your sales cycle.

As a marketer my job is to help my clients guide their customers through the buying process. Some people could think this is completely random, but I am here to tell you there is a formula. And when used correctly, l can help my clients see immediate and measurable results in their conversions and ultimately their sales.

Today I want to walk you through this formula and really hone in on one component of the formula.

Step One: Identify the problem

Before a customer is ready to think about a purchase they need to have a legitimate reason for the purchase. Or they want to be at point D, but they are stuck at point B, and they have no idea how to get themselves to point D. THIS IS THE PROBLEM YOU ARE GOING TO SOLVE.

Ask questions of your ideal client community:

Step Two: The Information Search

The next component in the formula is INFORMATION. My job is to position my client as an authority on the subject. Take steps to establish yourself as an authority in this field. Set yourself up to be the ‘go to’ person in your industry. Create awesome and engaging content that makes your audience smarter!!

Step Three: Detail Your Unique Selling Proposition

Lay a foundation of why your service or product is better. Or why your potential customers need to buy from you. What makes YOU unique. Set yourself apart from the competition, to the extent your industry allows.

Step Four: The Purchase Decision

Send encouragement to your potential clients. Give them assurance they are making a solid decision. Do this by sharing testimonials from some of your best clients! And you have to ask for the testimonials to get them.

Also, this is a time to pay particular attention to people who abandon carts, delayed in paying a depositor signing a contract. You send them an email reminder, make a phone call. Reinforce why you or your company is the best choice.

The next steps in the buying process are about the actual purchase decision, the purchase experience, and the post purchase follow up. Our time won’t allow for us to dive into this, but you can tune into my podcast to hear my tips on these steps in the process.

Step Five: The Actual purchase.

Make sure the process of making the purchase is simple and easy.do they pay online, by check, or cash. Make sure your system of invoicing is easy and appropriately branded.

Step Six: Post Purchase Follow up

Did the customer have a great experience? Ask them for a review. Offer them information about other products and services you offer that they may be interested in. Offer discounts for additional purchases.  Main point, if they had a good experience with you or found a good value in working with you, invite back into your sales cycle.

So here’s the challenge for you

Be sure to follow up with interesting people you come in contact with!

Be bold and ask them to join you for a cup of coffee one day.  There is soooo  much value in connecting with people in a comfortable and casual environment. This is truly an opportunity to get to know the other person. Ask them questions like:

As you are getting ready to add this to your monthly business growth routine, here are 3 things you should do:

Thanks for listening today. Tell a friend about this podcast, and leave us a 5 star review, (if you think we did a good job, of course!)

Want to work with me?

Our topic today is Networking. I'm sharing a few insights and lessons learned along my professional journey, related to networking.   This is the conclusion of a 2 part series on the power of networking. In part 2 of our talk, we cover tips 5-7.

The 7 Networking Tips we're diving into are:

Our topic today is Networking. I'm sharing a few insights and lessons learned along my professional journey, related to networking.   This is the start of a short series on the power of networking. In part 1 of our talk, we cover tips 1 - 4.

The 7 Networking Tips we're diving into are:

Connect with Wayne here:

This is part 1 of a conversation with Jay Newkirk.

Today’s episode is all about video and filmmaking. I’m joined by Joseph Morris, owner of SEON Media. Our conversation is really about being a business owner in a creative space in an engineering world. Joseph has a very interesting perspective when it comes to the science of filmmaking and the attention to detail that is required to capture the moments that convey the story you want to tell.

Some of the key points Joseph and I discuss in this episode:

This episode is a continuation of my conversation with my friend Deidre Wright, who is an award winning CEO of Strategic Stories and Personal Brand Advisor helping professionals elevate their visibility, career and income as seen and sought after leaders. Deidre’s been a public speaker over 40 times for TV, podcasts and events. Previously she was a Director of Engagement and Marketing for Business Insurance Magazine, organizing events, booking speakers and judging award nominations promoting diversity and inclusion within Fortune 500 companies. Before that serving as a Commercial Insurance Broker at Marsh and Aon for household brands and billion dollar companies.

This episode is a conversation with my friend Deidre Wright, who is an award winning CEO of Strategic Stories and Personal Brand Advisor helping professionals elevate their visibility, career and income as seen and sought after leaders. She's been featured on Essence.com, Savoy Magazine and 4 viral LinkedIn posts receiving up to 96,000 views. Deidre’s been a public speaker over 40 times for TV, podcasts and events. Previously she was a Director of Engagement and Marketing for Business Insurance Magazine, organizing events, booking speakers and judging award nominations promoting diversity and inclusion within Fortune 500 companies. Before that serving as a Commercial Insurance Broker at Marsh and Aon for household brands and billion dollar companies.

Today’s episode is all about media; in particular earned, owned and paid media. There are all different schools of thought on the relevance of this mix. Some people fully believe that you should never need to pay for media exposure, some people believe that you should only and always use your own media channels that you control. Bottom line, there are several schools of thought on this, and together, we’re going to get to the truth of the matter and lay out a process that can help you make the best determination on this for your marketing needs.

We should be adding photography and videos to our social media our websites and our overall branding and marketing strategy. But of course there is a right way to do this and a wrong way to do this. This episode explores a few tips and strategies I use in my business and for my clients, to better communicate the message that want to convey. 

In this episode, I mention several sources I use for stock images for marketing and branding for my own businesses, and for my client projects. The list of sources is:

In this episode, I talk about the 3 big pillars for any organization's marketing effort; websites, social media and email marketing. We explore the function of each, and how they interplay with one another, and why your ideal client groups need to see each one in your marketing arsenal.  

Have you had this question before: why is knowing my target audience important? I don't want to leave people out so I want to market to everyone!!

I’m so glad you are joining me for this episode because this is by far the most important fundamental piece of your business. You have to get this right. If this is off, or not clearly defined, nothing and I mean nothing about your business is going to be sustainable. In this episode, I talk about 2 important steps or exercises every business owners needs to take when defining their ideal client audience. Here are teh steps broken down for you!

Step One: Define the demographics of your ideal client

Step Two: Define the psychographics of your ideal audience

In this episode we’re going to pick up where we left off from our last episode and finish out the list of a few key elements in a well formed marketing strategy. Just to review, we talked about

Now let’s wrap up the list:

In this episode we lay the foundation for building your marketing strategy. This is something really good to have on hand when you're planning to apply for a business loan, a meeting with an investor, or working with a mentor. This is by no means an exhaustive list of all the elements that anyone could possibly ask you to include in your marketing strategy, but it does lay a very solid foundation for you to add to  along the way.

We talk about these 4 elements in this episode:

Click below for your FREE download

Thanks for tuning in to our brand new podcast, The Marketing Muscle Podcast with Vicki Morris! 

This is the first episode, #007

Here's what you can expect from each episode:

Do you have a marketing, branding or messaging question you'd like me to cover on a future podcast? Just click the link here to connect with me, request a show topic, or to be a guest on a future episode!