InSightApr 12, 2021
Persuasion as a Marketing Tool
InSight caught up with Roger Dooley, a renowned expert in using the science of persuasion as a marketing tool.
Roger is author of bestselling business books Brainfluence, which explores the use of neuroscience techniques within marketing, and Friction.
In this episode you will learn why you should always pay attention to the subtle ways customers interact with your brand.
How to Successfully Reach Gen Z Customers
InSight talks to Michaela Fraser, Head of UX at leading Gen Z fashion brand Princess Polly. In this episode Michaela explains:
- Why one UX doesn’t suit everyone, and how global brands must adapt to different shopping habits across international markets
- How influencer collaboration is key to reaching the Gen Z demographic and reacting to the latest trends
- That fashion customers are seeking unique personalisation, which is why putting user-generated content is so important
- That insight from customer behaviour can help optimise your service and brand.
The Brand Tattoo Test
In this episode, InSight talks to Minter Dial, a thought-leader, author, consultant and professional speaker with 16 years executive experience at L’Oréal.
Why Brands Should Appeal to Customers’ Unconscious Desires
In this episode, InSight talks to philosopher and computer scientist Bernardo Kastrup about the nature of free will, and how appealing to our innermost feelings is crucial to successful marketing.
Why Good UX Depends on Context
UX expert Peter Ramsey helps the world’s leading tech firms such as Google create better customer experiences. Peter, who runs agency Built for Mars, shares his thoughts with InSight on how brands can get ahead with better UX and UI.
Why Brands Must Give Their Customers Control
In this blog, Insight reveals expert opinion and advice from world-renowned psychologist, Paul Marsden, who specialises in helping brands understand their customers. Paul teaches us; why the secret to success is creating experiences that are personalisable NOT personalised, why trust becomes even more important in COVID-19 times, and why shopping can help us live longer.
The Five Keys Elements to Delivering Great Personalised Content
In this episode, InSight reveals expert opinion and advice from world-renowned psychologist, Paul Marsden, about how brands can use AI to predict behavior and provide tailored experiences. Marsden explains how AI is able to provide better customer experiences by understanding human’s five key personality traits, the dangers of trying to manipulate people’s behavior and thoughts, and why digital literacy is more critical than ever.
How Ecommerce Brands Can Improve Their UX Strategy
InSight host George Whitelaw picks-up his discussion with Peter Ramsey, shortlisting some actionable insights for businesses to take away with them and better their UX strategy.