Making Waves

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Having a partner that delivers powerful video storytelling is a must to communicate your brand these days.

David Schmitz discusses why.

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David discusses 4 big reflection points on what it takes to have a business.

(credit to David and Jason Benham on the "4 P's")

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Recruiting? Onboarding? Training? Just want to get the word out to your team on how amazing they are?

A video or series of videos may be the most effective means at your disposal to do so.

Discussed today on the show:

1. Onboarding + Training Videos
2. Recruiting Videos
3. Culture Videos
4. Behind the Scenes
5. A Word From "__________"

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Time to discuss location, location, location.

Tips from today's episode are:

1. Make Room! Both in time and space
2. What's the Light Situation?
3. Dedicate a place for staging and make sure there’s power
4. Think through the logistics:

• Is the location easily accessible with parking?
• Will it be easy to drive to? Traffic problems at certain times of day?
• Do you have multiple locations to shoot in one day? If so are they all close enough to each other to make it manageable?
• Do you need to have the spaces covered as additionally insured on your policy?
• Will you need permission from the owner in written form to film there?
• Does the space require cleaning before we go? Resetting of furniture?

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Telling a story Or Storying is one of the most powerful ways to communicate. And it can be so much fun.

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Today, we explore ideas on how to be most effective and become an empowering environment creator on the day of a video shoot.

4 Things:

1. Go With the Flow
2. Always Build 'Padding' in Pre-Shoot
3. Prioritize What's Most Important
4. Don't Crowd or Hover, Empower

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"Making Waves" host David talks about the basics of what you will need to take your in house video production up a notch.

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Ever feel stumped as you try to start being creative. You're not alone.

Today on "Making Waves" David discusses this and how to use tools consistently to help begin.

The 4 Ideas Are:

1. Idea Gathering and Pooling
2. Stream of Consciousness
3. Use Online Generators For Ideas
4. Find Inspiration

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Which video hosting platform should you use? Today we discuss 2 of the chief solutions out there and their pros and cons.

YouTube or Vimeo.

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So you want to be a better interviewer or conversationalist? Have no fear, these 4 tips should have you up and running in no time.

David discusses some elements of getting at the heart of the story or the person you're talking to.

4 Tips Outlined Are:

• Key #1: Let them be themselves!
• Key #2: Allow them to lead the conversation too
• Key #3: Provide a rhythm in the questions
• Key #4: Throw the lifeless questions out!

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What do you need to get started doing video or other media as far as a computer?

Today we replay an interview with Jon Schmitz, a Waves team member and knowledge guy in all things creative, to discuss that very thing.

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As in so much of life, work, business, sports, you name it, the creative processes in which we engage involve many decisions.

The importance of learning to make decisions in the creative process is of utmost value as well. It can save both countless hours, keep you from being stressed needlessly, and get amazing art and media out there.