Join us on a new season in Sales & Growth Marketing Series, where we bring in Leaders in Sales & Marketing to share their insights

Topic: How to Build a Marketing Funnel that converts?

Speaker - Avinash MB, Marketing Director

Host - Bimlesh Gundurao

- A Practical framework to build a marketing funnel.

- Deep Dive into what constitutes ideal landing pages for B2C & B2B domain using examples.

- Review few landing pages to come up with live suggestions and feedback.

- Some practical tips which will help in the quick iteration of marketing funnels.

- We Will be having 4 examples with insights, we can use it as per time availability.

00:00 PITCHCAMP Introduction

03:00 Avinash Introduction

07:45 Marketing Funnel that works

08:27 6 Principles of Persuasion

09:58 Need for a framework

12:05 Persuasion Slide

14:32 Gravity - Customer Motivation

16:25 Gravity - Example

19:05 Nudge

20:43 Nudge Example

23:35 Angle

25:19 Angle- Example

28:55 Friction

29:46 Friction - Example

36:36 Case Study 1 - Analysis (B2C) - Real Estate

43:54 Case Study 2 - Analysis (B2B) - Security

59:59 Case Study 3 - Analysis (B2C) - Edutech

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