The Route

By white whale mktg

The Route is essentially a glorified sports business coffee chat, in podcast form. The podcast will have a new guest every week who will share their journey to get where they are today, or where they plan on going. This podcast is ideal for those looking to enter the sports industry but are unsure about which route to take.

Listen on Spotify

Available on

Ep 150 | Montreal Tourism's Manager of Sport Market, Véronique Riopel

The RouteAug 29, 2023

00:00

49:41

Ep 150 | Montreal Tourism's Manager of Sport Market, Véronique Riopel

This episode of The Route will feature Montreal Tourism's Manager of Sport Market, Véronique Riopel.

For those interested, Véronique and her colleague have created an A to Z document that outlines each step in securing a bid, if you want access to this document send us a message @theroutesports.

Additionally, Véronique will be leaving her current position and they are looking to hire her replacement. If this role is of interest to you be sure to apply, https://tourismemtl.bamboohr.com/careers/140

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Aug 29, 202349:41

Ep 149 | Kansas City Royals' Senior Director of Performance Science, Austin Driggers

This episode of The Route will feature Kansas City Royals' Senior Director of Performance Science, Austin Driggers.

Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Aug 23, 202301:07:48

Ep 148 | Arizona Coyotes' Director of Strategy & Analytics, Sam Marks

This episode of The Route will feature Arizona Coyotes' Director of Strategy & Analytics, Sam Marks.

Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Aug 16, 202359:58

Ep 147 | TickPick's Co-CEO & Co-Founder, Brett Goldberg

This episode of The Route will feature TickPick's Co-CEO & Co-Founder, Brett Goldberg.

Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Aug 09, 202348:10

Ep 146 | OSEG's Digital Advertisement & Activations Coordinator, AJ Hewish

This episode of The Route will feature Ottawa Sports & Entertainment Group's Digital Advertisement & Activations Coordinator, AJ Hewish.

Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jul 25, 202339:05

Ep 145 | Canada Snowboard's Business Development Specialist, John Hughes

This episode of The Route will feature Canada Snowboard's Business Development Specialist, John Hughes.

Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jul 19, 202355:39

Ep 144 | Betano's Country Manager (Canada), Kris Abbott

This episode of The Route will feature Betano's Country Manager (Canada), Kris Abbott. Follow us on all platforms, @theroutesports

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jul 11, 202301:12:26

Ep 143 | San Diego Loyal's Vice President of Partnerships, Nick Maranda

This episode of The Route will feature San Diego Loyal's Vice President of Partnerships, Nick Maranda.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jul 04, 202352:36

Ep 142 | FanDuel's Director of Content Activations and Brand, Alannah Della Vedova

This episode of The Route will feature FanDuel's Director of Content Activations and Brand, Alannah Della Vedova.

Want to find out more? Click here: https://www.whitewhalemktg.com/links To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jun 27, 202358:41

Ep 141 | West Ham United FC's Partnership Manager, Conor Nolan

This episode of The Route will feature West Ham United FC's Partnership Manager, Conor Nolan.

Want to find out more? Click here: https://www.whitewhalemktg.com/links To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jun 20, 202354:43

Ep 140 | Host of The Route & Founder of white whale mktg, Christopher Nascimento

This episode of The Route will feature the Host of The Route & Founder of white whale mktg, Christopher Nascimento.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jun 13, 202327:15

Ep 139 | New Orleans Saints & Pelicans' Live Entertainment Coordinator, Jessica Weinberg

This episode of The Route will feature the New Orleans Saints & Pelicans' Live Entertainment Coordinator, Jessica Weinberg. Follow us on all platforms, @theroutesports Want to find out more? Click here: https://www.whitewhalemktg.com/links To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jun 06, 202342:14

Ep 138 | TSN's Story Editor of SportsCentre, Emmy Curtis

This episode of The Route will feature the TSN's Story Editor of SportsCentre, Emmy Curtis.

Follow us on all platforms, @theroutesports

Want to find out more? Click here: www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: www.linkedin.com/in/nascimentochristopher/

May 30, 202342:04

Ep 137 | OHL's Director of Player Recruitment & Player Services, Brodie Barrick

This episode of The Route will feature the OHL's Director of Player Recruitment & Player Services, Brodie Barrick.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

May 23, 202345:24

Ep 136 | Monumental Sports & Entertainment's Director of Franchise Partnerships, Varney Vale

This episode of The Route will feature Monumental Sports & Entertainment's Director of Franchise Partnerships, Varney Vale.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

May 16, 202301:10:18

Ep 135 | CFL's Director of Global Partnerships, Rob DePodesta

This episode of The Route will feature the CFL's Director of Global Partnerships, Rob DePodesta.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

May 09, 202348:22

Ep 134 | WorkInSports.com's Account Executive, Laura Wilhelm

This episode of The Route will feature WorkInSports.com's Account Executive, Laura Wilhelm.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Apr 18, 202337:56

Ep 133 | COO & Co-Founder at FanSaves, Kris McCarthy

This episode of The Route will feature COO & Co-Founder at FanSaves, Kris McCarthy.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Apr 11, 202340:14

Ep 132 | CEO & Co-Founder at FanSaves, Shannon Ferguson

This episode of The Route will feature CEO & Co-Founder at FanSaves, Shannon Ferguson.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Apr 05, 202339:13

Ep 131 | Facebook's Ben Berchuck, Sports Programming & Partnerships

This episode of The Route will feature Ben Berchuck, Sports Programming & Partnerships at Facebook.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Mar 28, 202356:03

Ep 130 | One Tree Planted's Senior Sports Sustainability Manager, Dave McGinnis

This episode of The Route will feature One Tree Planted's Senior Sports Sustainability Manager, Dave McGinnis.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Mar 21, 202343:38

Ep 129 | Swift Hockey's President, Zechariah Thomas

This episode of The Route will feature Swift Hockey's President, Zechariah Thomas.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Mar 14, 202330:30

Ep 128 | Olympian & Suncor's Marketing Advisor of Petro-Canada Sponsorship Program, Joseph Polossifakis

This episode of The Route will feature Olympian & Suncor's Marketing Advisor of Petro-Canada's Sponsorship Program, Joseph Polossifakis.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Mar 07, 202349:15

Ep 127 | 3 Time Olympian & Manager of Events & Sport at Ottawa Tourism, Mark Pearson

This episode of The Route will feature 3 Time Olympian & Manager of Events & Sport at Ottawa Tourism, Mark Pearson.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Feb 28, 202352:53

Ep 126 | Wasserman's Associate Manager of Experience, Jon Halpenny

This episode of The Route will feature Wasserman's Associate Manager of Experience, Jon Halpenny.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Feb 21, 202341:39

Ep 125 | OHL's VP of Business Operations, Cole Butterworth

This episode of The Route will feature the OHL's VP of Business Operations, Cole Butterworth.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Feb 14, 202351:34

Ep 124 | CEO at SQWAD, Nick Lawson

This episode of The Route will feature CEO at SQWAD, Nick Lawson. Follow us @theroutesports on all platforms.

Want to find out more? Click here: https://www.whitewhalemktg.com/links

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Feb 07, 202338:42

Ep 123 | Global Sports Marketing Manager at CCM, Dale Williams

This episode of The Route will feature the Global Sports Marketing Manager at CCM, Dale Williams.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jan 31, 202301:16:09

Ep 122 | CEO of Woodbine Entertainment Group, Jim Lawson

This episode of The Route will feature the CEO of Woodbine Entertainment Group, Jim Lawson.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jan 24, 202358:37

Ep 121 | Director of Nielsen Sports, Scott Lidbury

This episode of The Route will feature the Director of Nielsen Sports, Scott Lidbury.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jan 17, 202349:27

Ep 120 | Host of The Route & Founder of white whale mktg, Christopher Nascimento

This episode of The Route will feature the Host of The Route & Founder of white whale mktg, Christopher Nascimento.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jan 10, 202315:44

Ep 119 | Sr. Manager of Brand & Strategic Partnerships at BetRegal, Maseh Nazif

This episode of The Route will feature Sr. Manager of Brand & Strategic Partnerships at BetRegal, Maseh Nazif.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Jan 03, 202357:14

Ep 118 | Avanza Sports' Project Manager, Katherine Sheppard

This episode of The Route will feature Avanza Sports' Project Manager, Katherine Sheppard.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Dec 27, 202245:59

Ep 117 | Queen's Athletics' Manager of Partnerships & Communications, Christopher Lund

This episode of The Route will feature Queen's Athletics' Manager of Partnerships & Communications, Christopher Lund.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Dec 20, 202254:59

Ep 116 | Golf Canada's Director of Partnerships, Dave Vladars

This episode of The Route will feature Golf Canada's Director of Partnerships, Dave Vladars.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Dec 13, 202248:41

Ep 115 | OSEG's Vice-President of Corporate Partnerships & Consumer Products, Matt Bennett

This episode of The Route will feature OSEG (Ottawa Sports & Entertainment Group)'s Vice-President of Corporate Partnerships & Consumer Products, Matt Bennett.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Dec 06, 202201:01:44

Ep 114 | York United FC's Vice-President of Ticketing & Hospitality, Brittany Arner

This episode of The Route will feature York United FC's Vice-President of Ticketing & Hospitality, Brittany Arner.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Nov 29, 202241:49

Ep 113 | Allstate Canada's Senior Marketing Partnership Specialist, Daniela Passarelli

This episode of The Route will feature Allstate Canada's Senior Marketing Partnership Specialist, Daniela Passarelli.

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Nov 22, 202241:42

Ep 112 | FanAi's Director of Partnerships, John Abreu

This episode of The Route will feature FanAi's Director of Partnerships, John Abreu.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Nov 15, 202257:17

Ep 111 | Chicago Wolves' President of Operations, Courtney Mahoney

This episode of The Route will feature Chicago Wolves' President of Operations, Courtney Mahoney.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Nov 08, 202252:46

Ep 110 | Edmonton Oil Kings' President of Hockey Operations & GM, Kirt Hill

This episode of The Route will feature Edmonton Oil Kings' President of Hockey Operations & GM, Kirt Hill.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Nov 01, 202242:53

Ep 109 | The Athletic's Associate Editor of News, Lukas Weese

This episode of The Route will feature The Athletic's Associate Editor of News, Lukas Weese.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Oct 25, 202201:00:18

Ep 108 | MLSE's Director of Global Partnerships, Andrew Hardaker

This episode of The Route will feature MLSE's Director of Global Partnerships, Andrew Hardaker.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Oct 18, 202249:25

Ep 107 | HC Sochi's Sports Director, Renat Mamashev

This episode of The Route will feature HC Sochi's Sports Director, Renat Mamashev.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Oct 11, 202231:20

Ep 106 | Saginaw Spirit's Vice President of Communications and Broadcasting, Joey Battaino

This episode of The Route will feature Saginaw Spirit's Vice President of Communications and Broadcasting, Joey Battaino.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Oct 03, 202254:23

Ep 105 | Portland Winterhawks' Director of Hockey Operations, Greg Sampson

This episode of The Route will feature Portland Winterhawks' Director of Hockey Operations, Greg Sampson.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Sep 26, 202251:16

Ep. 104 | Spokane Chiefs' VP of Sponsorships & Operations, Jay Stewart

This episode of The Route will feature Spokane Chiefs' VP of Sponsorships & Operations, Jay Stewart.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Sep 19, 202246:16

Ep 103 | FC Edmonton's Manager of Partnerships & Fan Engagement, Thiago Silva

This episode of The Route will feature FC Edmonton's Manager of Partnerships & Fan Engagement, Thiago Silva.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Sep 12, 202244:36

Ep 102 | Flint United's Team Market Owner & President, Kevin Mays II

This episode of The Route will feature Flint United's Team Market Owner & President, Kevin Mays II.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Sep 05, 202243:27

Ep 101 | PointsBet's Chief Commercial Officer, Nic Sulsky

This episode of The Route will feature PointsBet's Chief Commercial Officer, Nic Sulsky.

To find out more about white whale mktg, click here: https://www.whitewhalemktg.com/links

To listen to other episodes, click here: https://www.whitewhalemktg.com/the-route

To read The Sport Marketeer newsletter, click here: https://thesportmarketeer.substack.com/

To get to know more about the host, Christopher Nascimento, click here: https://www.linkedin.com/in/nascimentochristopher/

Aug 29, 202201:16:38