The Winkl Podcast - Influencer Marketing & The Creator Economy in India
By Rahul & Nikhil
The Winkl Podcast - Influencer Marketing & The Creator Economy in IndiaMay 05, 2021
Episode 5: Brand building at the time of a global pandemic and the role of storytelling ft. Ganesh Balakrishnan
In the latest episode of the Winkl podcast, we have Ganesh Balakrishnan, marketer, entrepreneur & co-founder of Flathead shoes talk about building a brand at the time of a raging pandemic and the role storytelling plays in brand marketing and communication.
He spoke to the podcast host and CEO of Winkl, Rahul Singh about his journey of surviving the lockdown, some of the marketing experiments his team ran, and how he sees the future looking like post-covid.
He also spoke about the role storytelling plays in brand building and brand communication and brand marketing.
Some of the topics that he spoke about -
00:05:30 - Role of storytelling in brand building
00:10:30 - LinkedIn for Brand Marketing
00:21:31 - Storytelling on Instagram
00:23:37 - Creating a Marketing Playbook
00:29:21 - Does brand perception affect sales?
00:38:20 - Marketing during a global pandemic
00:50:31 - Launching a new product line
00:56:20 - Evolving your marketing mix for the next few months
Tune in every week for interesting insights into the world of influencers and influencer marketing!
In case you have any questions you want to ask Ganesh, tweet them @ganeshb78, @_therahulsingh, @winklapp with the #thewinklpodcast
For any suggestions on how we can improve our podcast and make it a more valuable & enjoyable experience for you.
Please write to the host - rahul@winkl.co!
Episode 4: Finance & Money Management for Content Creators ft. Nivedith G
From a distance, the influencer lifestyle looks all glamorous and exciting. No one really talks about the hard work and the challenges the profession entails.
One subject, in particular, that is one of the least talked about is the finance and money management part of it all. Budding content creators struggle to figure out how to delegate resources, which equipment to invest in and how to diversify their revenue streams.
So on this episode, we have tried to address these questions with entrepreneur & macro influencer Nivedith G. Also known around the world as #MacroTraveller, he is a leading travel writer, entrepreneur, and content creator and is ranked as one of the top 10 travel influencers in India.
He has more than 3000 brand collaborations and numerous national and international awards to his credit!
In this episode, he talks about -
00:06:15 - Replicating your success across multiple platforms
00:12:00 - Barter vs Paid Collaborations
00:14:55 - Content Creation as a full-time career
00:21:00 - Diversifying your revenue streams
00:23:50 - Finance Mistakes to avoid as a creator
00:28:00 - Building your brand network
00:32:15 - How much should a creator charge a brand for a collaboration?
00:36:20 - Investing in building your own brand
00:40:00 - Having a team
00:41:45 - Investing in equipment
00:47:10 - Revenue slip across platforms
Tune in every week for interesting insights into the world of influencers and influencer marketing!
In case you have any questions you want to ask Nivedith, tweet them @nivedith, @_therahulsingh, @winklapp with the #thewinklpodcast
For any suggestions on how we can improve our podcast and make it a more valuable & enjoyable experience for you. Please write to the host - rahul@winkl.co!
Episode 3: Creating Content Strategy for Influencer Marketing
Episode 3 of our Winkl podcast is all about creating your influencer marketing strategy. A major part of any successful influencer campaign is how interesting and engaging the content is. Influencer marketing and content specialist Shuchi Jani talks to Rahul Singh about how she creates content strategies for brands, what type of influencer content works, and how influencers create it.
Shuchi Jani is Winkl's very own influencer marketing specialist. She has created successful content strategies for a number of brands including Bombay Shaving Company, Derma Essentia, Flipkart, Go Study, and more!
Topics Covered:
00:04:35 - Authentic influencer content vs ads?
00:08:00 - Give your influencers the creative freedom that they need
00:10:29 - What does a great piece of content look like?
00:19:41 - Where do brands go wrong when working with influencers?
00:27:17 - Having a unique brand voice
00:34:46 - Why do brands need to create a long-term influencer strategy?
00:38:29 - What type of content should I make to generate reach vs sales vs engagement
00:42:47 - Generating ROI
00:47:43 - What is "Hero, Hub & Hygiene" content marketing model?
00:49:55 - Creating an influencer marketing strategy for a brand
00:53:42 - Which type of influencer content should brands focus on?
00:55:30 -Choosing the right platform for your content
00:59:51 - What will influencer content look like in 2021?
Tune in weekly for interesting insights, tips & interviews with industry experts and marketers! Do follow and subscribe to us for the upcoming episodes.
Do let us know if you liked listening to our first session. Write to us - rahul@winkl.co
Episode 1: Fundamentals & Future of Influencer Marketing
In our very first episode, Rahul and Nikhil talk about the fundamentals of influencer marketing, the creator economy, and how Winkl came into being.
Topics Covered:
00:01:35 - What is Influencer Marketing?
00:08:18 - How & when did Influencer Marketing start?
00:16:08 - Is Influencer Marketing here to stay?
00:36:30 - How Winkl was started
00:43:10 - Will influencer marketing become saturated in the future?
00:47:30 - Will IM become mainstream?
00:52:00 - The future of influencer marketing
Do follow and subscribe to us for the upcoming episodes. Do let us know if you liked listening to our first session.
Write to us at -
rahul@winkl.co
nikhil@winkl.co
See you in the next episode!
Episode 2: Influencer marketing for D2C brands with Samriddh Dasgupta from Bombay Shaving Company
We recently hosted an insightful session for D2C brands to help them better understand influencer marketing. Our guest for the session was Samriddh Dasgupta, who is the Director of Marketing & New Initiatives at Bombay Shaving Company, moderated by Thakur Rahul Singh, who is the co-founder & CEO of Winkl. This session was conducted with the support of the D2C Insider community.
Topics Discussed -
- Measuring RoI in influencer marketing
- How to select the ideal influencers?
- Does affiliate marketing work with influencers?
- Working with influencers in-house vs working with Winkl and much more!