A profitable idea,- pays for itself

Even though you may not (yet) be hiring, it is a good idea to keep your Talent Audiences alive, healthy and growing. By the time you are staffing again, you will be glad you have this asset available and ready. 

• Talent Audience for Growth and as an element of your Recovery Plan. 
• Key Tactics. 
• The most powerful and cost effective tactic to build your audience. 

Do you know what are the key pages on your website you should optimie?

Optimizing these key pages will help you to

• boost your rankings in search results on Google, Microsoft Bing and other search engines. 
• keep customers engaged on your website. 
• move customers in your marketing funnel. 

Plus a couple of Pro Tips for you. 

As always, you can send a question or leave a comment via voice message on our show page on anchor.fm. 

How to rank in local search results?

With the right tactics you can rank higher in local search results. This helps your clients to discover your company and services. In this episode we talk about

• Key tactics to boost your local search ranking. 
• Improve your discoverability. 
• Practical Tipps you can implement easily. 

What are the key sources for your website traffic?

There are many ways how you can generate visitor traffic to your website. In this episode we are talking about the key revenue sources and categories: 

• How can you tap into these sources?
• Where can you find statistics and actionable insights for website traffic?
• Pro Tipp: How to get more out of your analytics reports. 

Consent Management in Business and Organizations

• What does "Consent" mean?
• How to obtain consent?
• How to manage consent?
• What are the implications for your website or eshop?

How to find out which topics are trending now? 

Do you know where to look? How do you what to offer where to which customers?

Check out these key sources for finding trending topics: 

1. Search Engines Results Pages (SERPs)
2. Your own Website Analytics
3. Google Trends
4. Other tools

Building products and services with data protection from the beginning is a key advantage. In this episode Andrea Willemin, Chief Data Protection Officer, and Thomas Wittig, CEO of WITTIGONIA, are talking about the key terms and players one should know. 

• Who is the Subject?
• Who is the Data Controller?
• With whom do companies and organizations have contracts?
• Recap of the key terms and key players. 

How to turn your Website into a Marketing and Sales Engine?

This is a good and important time to modernise and upgrade your website. Businesses who build digital marketing capabilities and assets will benefit during and after the Corona Crisis. 

How to recover and rebound from the Corona Crisis? In this episode we talk about 5 focus areas for your recovery plan. 

1. Targeting audiences
2. Traffic generation
3. Demand Scenarios
4. Website Modernisation
5. People & Capacity

In this episode we are talking about Data Protection, Privacy, Compliance: 

How to turn Data Protection and Compliance into Your Competitive Advantage?

Special guest: Andrea Willemin, Chief Data Protection Officer and International Advisor. Many organizations and enterprises are facing challenges, implementing the data protection requirements.  Andrea Willemin discusses with our show host Thomas Wittig, CEO of WITTIGONIA, aspects of privacy and data protection for competitive advantage. 

#Privacy #DataProtection #GDPR #Compliance #ConsentManagement 

A visit of the IKEA website highlighted a key principle: Sell what you HAVE NOW! Look at your product catalogue or portfolio: 

• What do people need right now?
• On which sales channels are the products available?
• Which sales channels should you open?
• Make your products discoverable. 
• Upload your product list to Pinterest. A new sales channel for you. 
• Set up a simple eShop or eCommerce site. 
• Modernise your website.
• Make sure customers can find you!

Here is the noise absorbing material which was mentioned in this episode: https://www.ikea.com/us/en/p/oddlaug-sound-absorbing-panel-gray-00427366/

10 Quick Tipps for Restaurants to continue business during the Corona Pandemic

The 5 key performance metrics you should focus on. 

Pinterest offers a wealth of metrics and insights including:

1. Pin Stats
2. Ad Report
3. Audience Insights

 What are the key metrics you should focus on and track frequently? 

In this episode we will talk about 5 vital few key metrics you should track. Of course there are many, many, many more metrics you can look at. And sometimes it is necessary to drill into the details. 

In this episode we are discussing the insights from the Pinterest Case Study. 

Check out the related Blog Post with Details, Video, KPI, Expert Tipps and FAQ.

Who is on Pinterest? 

How Pinterest Audience Insights can help with your campaign planning and optimisation.

• Pinterest User Demographics. 
• Pinterest User by Region and country. 
• Affinity Categories help you planning your content and campaign. 

How to get started with Social Media Recruiting and Employer Branding in a fun and engaging way? 

In this episode you will hear about 5 ideas to get you and your team started?

1. Lottery to build teams and get your Social Media Pages up and running.
2. Video contest to product a nice video which you can share and repurpose. And, you can start building your audience for retargeting very efficiently. 
3. Hosting a "socializing BBQ" to get in touch with people. 
4. Happy Hour for getting comments, ratings and reviews. 
5. Alternative awards for candidate referrals. 

You can combine these ideas into a campaign. The elements support and leverage each other nicely. Or you can try out just the idea which works best for your team and recruitment priorities and brand.

Find more ideas on https://wittigonia.net

Please leave a brief comment or just the number: Which one of these tactics will you try out first? 

This episode is about getting started with mobile analytics. 

• Why should you use mobile analytics?
• How to set it up quickly?
• What are the most comment reports?
• Which custom reports might be useful for you?

Have you installed the Google Analytics mobile app? Are you using it? What is your favourite chart? 

Yes/No? Leave a rating and a comment below. And share this episode with your network.

Discover more ideas, strategies and tools on https://wittigonia.net 

Digital Recruiting

The "War for Talent" reaches a new level. It is becoming increasingly challenging to attract and hire new employees. ...maybe you are facing the same challenges?

In this episode were a talking about

• Key trends and numbers in digital recruitment. 
• Candidate experience and candidate journey.
• Recent moves of big players and providers.
• What are the top things you should do?

This episode is a kick-off of a new series about digital recruiting strategies and tactics. 

To leave a voice comment or question: