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WorkinSEO Podcast

WorkinSEO Podcast

By Isaline Muelhauser

WorkinSEO is a podcast where we explore the diversity of career paths in SEO. We interview amazing people to learn from them and help you find your way in your SEO career. This is your weekly podcast to listen to real stories genuinely shared by humans who want your best.
WorkinSEO Podcast is part of the WorkinSEO project, a job board and resources to provide trustworthy, relatable and kind career advice to help you navigate your SEO career.
Hosted by: Isaline Muelhauser, SEO consultant
Website: workinseo.com/podcast
Twitter: @WorkinSEO
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Currently playing episode

EP#10 Christina LeVasseur - Answer 10 Questions to carve your path in the SEO industry

WorkinSEO PodcastApr 12, 2022

00:00
31:27
EP#15 Daniel Cheung - How I deal with imposter syndrome - Australia

EP#15 Daniel Cheung - How I deal with imposter syndrome - Australia

In this episode Daniel openly discusses how he deals with imposter syndrome, how it affects his life and career, how he gets comfortable with being uncomfortable and how he became the successful SEO that he is today. Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.

Who is Daniel Cheung

Daniel is a coffee-loving SEO nerd who landed in SEO by accident. Three and a half years later, he is amazed that he can earn a 6-figure salary that would usually require a university degree and 5+ years of experience. Starting as a junior and working his way up to SEO team lead at Prosperity Media, Daniel is testament that you don't need to be the smartest person in the room. Outside of work, Daniel walks his dog (Mungchi) and produces a podcast called Make SEO Simple Again.

🧡 Many thanks to Daniel for sharing his story with us.

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

Useful links

Podcast Anchor Page: https://anchor.fm/workinseo

Isaline’s, podcast host, Twitter: https://twitter.com/isaline_margot

WorkinSEO Twitter: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

Getting in touch with our podcast guest, Daniel Cheung

Follow Daniel on Twitter: https://twitter.com/danielkcheung

Follow Daniel on LinkedIn: https://www.linkedin.com/in/danielkcheung/

Listen to Daniel’s new podcast - he is a podcast host - Dreading Sundays: https://www.danielkcheung.com.au/dreading-sundays/

Jul 27, 202230:45
EP#14 Tina Ehrensberger - SEO in Latin America and the community Latinas en SEO
Jul 22, 202231:16
EP#13 Nadia Mojahed - How I learned to manage clients' expectations

EP#13 Nadia Mojahed - How I learned to manage clients' expectations

Nadia, an SEO consultant based in Switzerland, discusses issues that arise during a project due to unsettled client expectations, confusion around SEO progress and timelines, taking the lead on SEO actions and priorities, and communicating with the tech team. Nadia shares what she learned from real project experiences - good and bad.

Who is Nadia Mojahed?

Nadia Mojahed is a Digital SEO Consultant based in Geneva, Switzerland. She helps B2C and B2B businesses of start-ups, UN organizations, local and international brands grow their organic lead generation and sales. She has experience in strategic, technical, and content SEO. She applies SEO as a business development tool and helps with in-house SEO training and strategy workshops. After being In the digital marketing field for more than 13 years, she founded her boutique SEO agency, seotransformer.com, in 2019.

🧡 Many thanks to Nadia for sharing her experience with us.

Full transcript available: https://workinseo.com/blog/podcast-nadia-mojahed

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

Useful links

Podcast Anchor Page: https://anchor.fm/workinseo

Isaline’s, the podcast host, Twitter: https://twitter.com/isaline_margot

WorkinSEO Twitter: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

Getting in touch with our podcast guest, Nadia Mojahed

Follow Nadia on Twitter:  https://twitter.com/SeoTransformer

Follow Nadia on LinkedIn: https://www.linkedin.com/in/nadiamojahed/

Check Nadia’s SEO consultancy website: https://seotransformer.com/

May 10, 202228:22
EP#12 Gus Pelogia - Moving across continents and working as an SEO

EP#12 Gus Pelogia - Moving across continents and working as an SEO

Gus had a desire to leave abroad for a short period of time - and did not plan to never return! He didn't want to stay far from Brazil for too long, because he was just starting to build a professional network. Little did he know that he would not go back. From Argentina, to Amsterdam, to Dublin. Over this experience Gus learned to be vocal about what he wanted.

Every single big move he has done in SEO happened because he told people the direction he wanted it to go. Good things happen when you share your dreams and aspirations!

Who is Gus Pelogia?

Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently the SEO Lead at Teamwork, a project management SaaS used by companies like Netflix, PayPal and Disney.

In SEO since 2011, Gus worked both in-house and at digital agencies in Argentina, Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services.

Prior to SEO, he graduated as a journalist at Faculdade Cásper Líbero and worked for some of the biggest entertainment media outlets in Brazil such as MTV, Terra and R7.

🧡  Many thanks to Gus for sharing his story with us.

Full transcript available: https://workinseo.com/blog/podcast-gus-pelogia

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

Useful links

Podcast Anchor Page: https://anchor.fm/workinseo

Isaline’s, podcast host, Twitter: https://twitter.com/isaline_margot

WorkinSEO Twitter: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

Getting in touch with our podcast guest, Gus Pelogia

Follow Gus on Twitter: https://twitter.com/pelogia

Follow Gus on LinkedIn: https://www.linkedin.com/in/gpelogia/

Gus’s website: https://www.pelogia.it

May 03, 202233:34
EP#11 Ellie Ferrari - What it's like to work as an in-house SEO - Argentina

EP#11 Ellie Ferrari - What it's like to work as an in-house SEO - Argentina

What does it take to work as in-house SEO? How to find in-house allies to get SEO strategies implemented?

Ellie, an SEO specialist based on Argentina, shares her story with us about her time working in Naranja Bank in Argentina.

Who is Ellie Ferrari?

Ellie is a geek of Digital Marketing and SEO in particular. She loves the internet and working on digital projects with distributed teams integrated by people from all over the world and from varied cultures and languages. She loves being alive and learning new things all the time. Her curiosity has no limits and almost nothing scares her. She often gets what she sets out to do. She doesn't promise what she can't deliver, which is why her response is often the typical SEO answer: "It depends."

🧡 Many thanks to Ellie for sharing her story with us.

Full transcript available: https://workinseo.com/blog/podcast-ellie-ferrari

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

Useful links

Podcast Anchor Page: https://anchor.fm/workinseo

Isaline’s, podcast host, Twitter: https://twitter.com/isaline_margot

WorkinSEO Twitter: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

Getting in touch with our podcast guest, Ellie Ferrari

Follow Ellie on Twitter: https://twitter.com/ellie_ffe

Follow Ellie on LinkedIn:  https://www.linkedin.com/in/elisaferrari/

Apr 19, 202233:31
EP#10 Christina LeVasseur - Answer 10 Questions to carve your path in the SEO industry

EP#10 Christina LeVasseur - Answer 10 Questions to carve your path in the SEO industry

How to find your place in the SEO industry? There's a place for everyone and it becomes a game of finding out where we fit in. Christina, an SEO consultant based in the USA, will guide you to ask yourself 10 questions. You'll learn more about who you are, find your niche, make a difference, and earn the money you want and deserve.

You will learn that all our paths are different, yet valuable and meaningful. We're all just trying to figure it out. There is no right or wrong way to carve your path. The goal is for young SEOs to feel more confident in their decision making and accept the uncomfortable situations that they will inevitably experience.

Download the 10 questions to answer the 10 questions yourself: https://www.mediasesh.com/seo-path/

Who is Christina Levasseur?

Christina is an SEO consultant and the founder of MediaSesh. She has been in the SEO industry since 2009, first working in corporate for a decade, supporting well-known personalities and Fortune 500 companies, before starting her own SEO consulting firm.

She has helped companies of all sizes to improve their online visibility and get found by their customers on search engines. She also conducts SEO trainings and webinars for clients located around the country, which empowers business owners and marketers to make valuable next step decisions based on data.

🧡 Many thanks to Christina for sharing her experience with us.

Full transcript available: https://workinseo.com/blog/podcast-christina-levasseur

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

Useful links

Podcast Anchor Page: https://anchor.fm/workinseo

Isaline’s, the podcast host, Twitter: https://twitter.com/isaline_margot

WorkinSEO Twitter: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

Getting in touch with our podcast guest, Christina Levasseur

Follow Christina on Twitter:  https://twitter.com/cbrodzky

Follow Christina on LinkedIn:  https://www.linkedin.com/in/cbrodzky/

Apr 12, 202231:27
EP#9 Nerissa Marbury - Founding and running a digital marketing company

EP#9 Nerissa Marbury - Founding and running a digital marketing company

This is the story of a woman who always envisioned herself running a company but never starting one. “I’m a reluctant company founder” Nerissa planned to acquire a company that was having some challenges and be able to turn it around successfully and run it very well. Today OneEpiphany is a successful 10+ years old consulting company. The hardest thing you could ever do is start your own business.

Nerissa Marbury is founder and president of One Epiphany, LLC, a digital marketing and operations consulting company. Nerissa helps clients amplify and share their message so they can connect with the ideal clients and grow their business.

Full transcript available on: https://workinseo.com/blog

🧡 Many thanks to our guest for sharing her experience with us.

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.


*Useful links*

Podcast Page: https://anchor.fm/workinseo

Isaline, podcast host, Twitter page: https://twitter.com/isaline_margot

WorkinSEO Twitter page: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo


Getting in touch with our podcast guest, Nerissa Marbury

Learn more about OneEpiphany: https://one-epiphany.com/

Follow Nerissa on Twitter: https://twitter.com/OneEpiphany

Follow Nerissa on LinkedIn: https://www.linkedin.com/in/nerissamarbury/

Apr 02, 202235:43
EP#8 Melissa Popp - SEO Specialist and Digital Nomad

EP#8 Melissa Popp - SEO Specialist and Digital Nomad

Have you ever considered working on the road? Being a digital nomad is easier than what you expect. In this podcast, Melissa shares her experience and her tips to make sure that you are all set to go on the road.

Melissa is a digital marketing strategist with a passion for technology and travel. She coaches her partners to connect with their audience through content optimization, to retain more loyal visitors, create brand ambassadors, and increase conversion goals.

Full transcript available on: https://workinseo.com/blog

🧡 Many thanks to Melissa for sharing her experience with us.

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

Useful links

Podcast Anchor Page: https://anchor.fm/workinseo

Isaline, podcast host, Twitter page: https://twitter.com/isaline_margot

WorkinSEO Twitter page: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

Getting in touch with our podcast guest, Melissa Popp

Follow Melissa on Twitter: https://twitter.com/poppupwriter

Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissapopp/

Dec 15, 202132:43
EP#7 Daisy-ree Quaker - Working as an SEO Content Marketer - USA
Nov 17, 202131:01
EP#6 Heba Said - Working as an Outreach Specialist

EP#6 Heba Said - Working as an Outreach Specialist

SEO is a broad industry. When you're first starting in SEO, it can be difficult to know what kind of SEO role you want. In this episode, we discuss external linking and working as an outreach specialist. You will learn what it takes to be an outreach specialist and what working as an outreach specialist can look like.

Heba Said is a Senior SEO Specialist & Consultant. Heba is not only a brilliant SEO, she also gives back to the community by being a workshop facilitator for the #IamRemarkable program (a program which we totally recommend).

Full transcript available on: https://workinseo.com/blog

🧡 Many thanks to Heba for sharing her experience with us.

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

Useful links

Podcast Anchor Page: https://anchor.fm/workinseo

Isaline, podcast host, Twitter page: https://twitter.com/isaline_margot

WorkinSEO Twitter page: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo


Getting in touch with our podcast guest, Heba Said

Follow Heba on Twitter: https://twitter.com/HebaSaidSEO

Follow Heba on LinkedIn: https://www.linkedin.com/in/hebasaid/

Nov 10, 202130:35
EP#5 Victoria Olsina - Facing harassment and bullying

EP#5 Victoria Olsina - Facing harassment and bullying

Nearly a third of people are bullied at work, this number is higher for women and it gets worse in male dominated environments such as tech and financial services. Our guest, Victoria Olsina, shares her experience with us. She gives tips and advice - such as journaling - if you face bullying or harassment at your workplace.

Victoria Olsina is an SEO consultant specialised in FinTech - and a comedian. Originally from Argentina, she is an seasoned SEO consultant and bilingual conference speaker (English and Spanish), with over 10 -years of experience across 3 continents, and has worked for global brands.

Note from the podcast host: It is a podcast I wish I did not have to record. Victoria is impressive, resilient and brilliant. I am sorry that she, and many others, face a similar situation. As you will see, my job as a podcast host was uneasy. Sometimes, I don’t know what to say. However, I don’t want to shy away from important topics only because they make me sad or uncomfortable. It is an essential topic. I hope you will find understanding as a witness and support as human. You are not alone. We will keep talking about important subjects and do what we can so that it stops.

🧡 Many thanks to Victoria for sharing her experience with us.

Full transcript available on: https://workinseo.com/blog

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

Useful links

Podcast Anchor Page: https://anchor.fm/workinseo

Isaline, podcast host, Twitter page: https://twitter.com/isaline_margot

WorkinSEO Twitter page: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

Getting in touch with our podcast guest, Victoria Olsina

Follow Victoria on Twitter: https://twitter.com/victoria_olsina

Follow Victoria on LinkedIn: https://www.linkedin.com/in/victoriaolsina/

Nov 03, 202129:13
EP#4 Tobias Willmann - The SEO working for a Publisher
Oct 28, 202128:36
EP#3 Amruta Khemnar - Keeping up to date with SEO trends
Oct 20, 202126:33
EP#2 Brenda Malone - Starting an SEO Career at age 60

EP#2 Brenda Malone - Starting an SEO Career at age 60

Listen to a genuine story of what it is like to navigate a SEO career at age 60 and start new projects. If you are thinking about pivoting your career to do more SEO, like Brenda did, you will be inspired by Brenda.

Brenda Malone is a SEO Technical and WebDev Specialist. Brenda is one of the most active members of the Women in Tech SEO community. She consistently answers questions, especially technical ones.

If you are thirty/forty something like Isaline, the podcast host, you will understand what it’s like for Brenda to navigate an industry that is - quite unfairly - rather young. And if you are an HR team, you will hear about what kind of - most needed - balance someone like Brenda can bring to a team.

🧡 Many thanks to Brenda for sharing her experience with us.

Full transcript available: https://workinseo.com/blog/podcast-brenda-malone

Did you enjoy this episode? Please, follow, like, rate, share and subscribe to the podcast – everything helps! And if you feel like doing an extra step, send the podcast guest or the podcast host a thank you Tweet or message.

Useful links

Podcast Anchor Page: https://anchor.fm/workinseo

Isaline’s, podcast host, Twitter page: https://twitter.com/isaline_margot

WorkinSEO Twitter page: https://twitter.com/WorkInSEO

Sign up to “WorkinSEO” newsletter: https://www.getrevue.co/profile/workinseo

Getting in touch with Brenda Malone

Follow Brenda on Twitter: https://twitter.com/_brendamalone

Follow Brenda on LinkedIn: https://www.linkedin.com/in/brendaleemalone/

Oct 13, 202138:13
EP#1 Isaline Muelhauser - Why I started WorkinSEO

EP#1 Isaline Muelhauser - Why I started WorkinSEO

To launch the podcast, Isaline, Work in SEO podcast host, is answering questions as a guest. Isaline discusses her path in SEO from digital marketing, the challenges she faced, what she was scared of when she started her SEO consultancy Pilea.ch and why she wanted to launch the work in SEO podcast.

Listen to a genuine story of what it is like to navigate a SEO career and start new projects.

Full transcript available: https://workinseo.com/podcast

Follow Isaline on Twitter: https://twitter.com/isaline_margot


Sep 28, 202123:43