Work Smarter, Not Harder!
By Tom Ossa
Get stuff done at work, be effective, get motivated, and maybe even have a few laughs.
Work Smarter, Not Harder!May 10, 2023
00:00
11:04
Changes in Credit Card Processing Regulations - with Special Guest Ken Jay
Ken Jay is with EPSG, a company that has 5 billion in annual credit card processing volume. In this episode, Ken talks with us about changes in the credit card processing industry that retailers should know about, because if they don't do these things, they could be in for some big fines! Ken gives some solid advice on how to avoid this.
May 10, 202311:04
An Interview with Patricia Stark
Irene and Tom have known Patricia Stark through our various networking circles for over a decade, and are continually impressed with her solid advice, perspective and results.
Patricia works on both sides of the camera & stage as a Media Trainer, Public Speaking Trainer, Certified Body Language Specialist and Calmfidence® Coach. She appears regularly as a Guest TV Communication Expert & Lifestyle Expert and sought after keynote speaker.
Based New York & New Jersey, Patricia Stark Communications is a personal and professional development training company working with entrepreneurs, corporate executives, training & development professionals, celebrities, authors, news anchors, TV show hosts, influencers and others whose careers and goals rely on their ability to communicate with calm and confidence- Calmfidence®. PSC is honored to have coached and trained 1000's of clients from around the country and around the globe including New Zealand, Egypt, Dubai, Australia, England, Japan, Saudi Arabia, Denmark and Ireland.
Patricia Stark is a Certified Personal & Executive Coach (CPEC of the CaPP Institute -Coaching & Positive Psychology) & a Certified Body Language Trainer (Body Language Institute Washington DC) and holds certificates in Eclectic Cognitive Behavior Therapy & Visualization/Guided Imagery (LIU). She heads Patricia Stark Communications and specializes in helping clients build their Calmfidence® in interviews, on-camera, and in daily life with tangible strategies for powerful communication skills, mastering self talk, and stress & anxiety relievers used by the pros.
Patricia has extensive experience as a health & medical news anchor, radio interview host, and appears regularly as a TV guest expert on the topics of communication and confidence. Her new book “Calmfidence: How to Trust Yourself, Tame Your Inner Critic, and Shine in Any Spotlight” is set to be published in September 2021 by Sounds True/MacMillan Publishing.
With over 20 years of first-hand experience in front of the camera and on stage, Patricia is one of the few trainers in the country who has worked extensively in front of the camera in both broadcast and corporate media. Patricia has appeared in over 2000 Fortune 500 corporate media productions in just about every sector of industry as a moderator, trainer, host and corporate spokesperson, and has anchored national and international news. She is a member of SAG/AFTRA and has appeared in numerous television commercials and programs and held a recurring role on Law & Order Criminal Intent.
You can learn more about Patricia Stark at https://patriciastark.com/
Apr 05, 202332:13
Promo: Irene Gutmann - Get a Free Profit Discovery Session!
Our trusted colleague and friend Irene is offering one hour free profit discovery sessions for listeners of our podcast. To learn more, call us at (845) 877-7333, ext. 701!
Mar 21, 202300:49
Real Estate Market - Outlook for 2023
On this episode, Jeff Hozias and Michael Paris join Tom for the first episode of 2023, to sift through the real story of how the real estate, and mortgage markets are really doing at this point in time. A special happy birthday to Michael, as well!
Mar 08, 202318:45
Phil Rutigliano - The Value of Franchising
Phil is the owner of Target Franchises, and he connects aspiring business owners with one or several of a pool of thousands of franchise opportunities. In this episode, Phil talks with us about the importance of making the B2B connection with each other. Givers gain!
Dec 09, 202216:30
111 - Time Shifting, explained
In this episode, Irene explains the reasoning behind the concept of time shifting, and Tom provides you three solid steps for using time shifting to become more organized in your work life. Which is awesome.
Dec 05, 202220:24
A Reflection on 15 Years in Business
Tom’s 15th anniversary of starting his first business was on November 18th, 2022. On this episode, Tom reflects some of his feelings on being one of the 1%. (It’s actually 0.8 businesses out of 100 that survive 15 years)
Nov 21, 202220:56
Creating Policies and Procedures
Nothing is more maddening than having a staff that doesn’t do what you need them to do. Save yourself and your company with a policies and procedures manual!
Nov 02, 202212:22
Cynthia Myer - Ridgewood Moving Services Co.
Tom and Cindy go way back to the mid-2000’s. In this episode, we learn about how Cynthia took over a moving company, and transformed it into an organization focused on the core value of *caring*, for each their, for the customer, and for the community. We also discuss the challenges and benefits of hiring slow and firing fast, to better sharpen organizational focus.
Oct 25, 202221:39
BCC: The proper way to email groups
Tom has an ongoing pet peeve with mass emails, and actually emails in general. He hates them. In this episode, he attempts to explain how to use “Blind Carbon Copy”, aka BCC - to message large groups of people, while Irene professionally attempts to keep him calm.
Oct 18, 202209:58
LinkedIn Success Story: Kristin Olson-Kott, Queen of Wipes!
Today we have with us a fantastic influencer on LinkedIn, Kristin Olson-Kott! Over the course of her career thus far, she has garnered a huge social media following, simply by being human and authentic. In this episode we discuss her career, some of her success stories on LinkedIn, and the importance of being authentic in one’s social media posts.
Oct 11, 202227:37
Rockland Famous #9: Gary Lipton
Gary Lipton Esq. was a prominent Attorney in Rockland County, NY. He passed away in early 2022. This is the last-known interview with him, conducted in November of 2021.
Gary was born In the Bronx and later resided in Rockland County where he started his legal career. Gary's legal career began in 1977. Over the course of his 44 year long legal career he helped clients providing assistance and advice to countless residents dealing with everything from parking tickets to criminal charges.
His latest accomplishments included the publication of two books of poetry. Each book consisted of numerous poems regarding his life, experiences, and family.
Family was the world to Gary. One of his favorite sayings, which he mentioned after numerous presentations in our networking group ProMetroNet was, "the past is history, the future is a mystery and the present is a gift."
Oct 06, 202216:22
Make Every Employee Count!
If you are dealing with multiple employees or contractors, you probably have trouble quantifying some of their work and expectations. In this episode, Irene goes over some important elements to think about when onboarding a new employee, and Tom tells a personal story of when his work didn’t amount to what he was being paid for it…and paid a pretty steep price for it!
Oct 03, 202222:27
Rockland Famous #8: Steve Eckert
Tom has known Steve Eckert for nearly 20 years, starting with fitness and boxing bootcamps that he and his partner and wife Eva ran in Suffern NY for several years. Over the past two decades, they have expanded their fitness empire throughout the Hudson Valley, and then across the United States.
Mr. Eckert is a former Marine, and an avid reader of leadership and personal growth books. In this wide-ranging podcast, we talk about some of the influences for Steve over the years, as well as some basic steps for developing a mindset for "operating to dominate" in every aspect of one's life - both personally and professionally.
This is also our first video podcast for Rockland Famous! Please let us know what you think, and how we can improve future episodes over time.
Sep 27, 202218:51
Rockland Famous: Barry Dorfman
If you have ever been at any major networking or charitable event in Rockland County, it’s likely you’ve met Barry. While he is a seasoned Insurance Broker by trade, the generosity of time that he provides to others shines just as brightly, if not more. As a volunteer for organizations such as Meals on Wheels, VCS, and Rockland YouthFest, Barry helps to organize networking events, dinners and golf outings that benefit numerous established charities in Rockland County. In this episode we revisit the importance of connecting with causes that matter; as a net result this boosts one’s professional career.
Sep 20, 202220:23
Rockland Famous: Magda Truchan
Magda Truchan is a living legend of Rockland. And she’s just getting started. Graphic designer and fashionista of North Rockland, she has passionately given her time and energy to help many charitable organizations grow and thrive in the County. This weekend check out one of her passion projects, the Haverstraw Food Crawl!
Sep 17, 202218:20
Business Owners: Embrace Your ADD
If you suffer from mild ADD, you are not alone! Here are some ways to leverage your penchant for task-switching into a positive entrepreneurial trait.
Sep 12, 202219:24
Have an Emergency Fund, and Don’t Touch It!
Stress and anxiety in business is natural, but too much of it can not only be toxic, it can be addictive. In this episode, learn how an emergency fund can help relieve some of the stress of always meeting every urgent deadline that comes about, so you can make better long term decisions.
Aug 29, 202215:21
Don’t Fear the Recession - Thrive in It!
Do you worry about the shift in the economic winds? We all do, you are not alone! Here are some easy, simple steps to working and planning your way through it!
Aug 10, 202210:11
Positive Intelligence - What is It?
Learn from Irene how positive intelligence can help you to create new neural pathways that help you to achieve more.
Aug 08, 202211:42
Michael Dolce
Tom considers Michael Dolce a mentor in business creativity. In addition to his web development and hosting company MBD Studios, he also creates comic book series (including Time Trader), runs several podcasts, and designs murals and art for companies in the tri-state area.
Aug 03, 202216:45
Vivian London
If you have ever considered getting out of the tech Stone Age of the 1990’s, and upgrade your financial management software to QuickBooks Online, this is the podcast episode to listen to. Our guest is Vivian London, from London’s Tax Services - who explains the advantages of taking your accounting online. Some features include automatic bank feeds into your QB Online, recurring transactions, and when needed, an accountant that can log in and help you balance your books!
Aug 02, 202216:49
Diana Hess
Tom has the benefit of knowing Diana Hess - Communications and Development Officer for Jawonio since the early 2000’s (and she can still run a 5k race faster than most of my friends). But more importantly, Diana retains the heartfelt and reasonable desire to continue the work as advocate - organizing and fundraising for an organization that addresses the special, unique needs which Jawonio.org helps with on a daily basis for numerous families in Rockland County, NY. Learn more about Diana’s beginnings with Jawonio, and the organization’s recent 75th anniversary celebration.
Jul 29, 202223:23
12 Touches to Land Your Customer
They say it takes 12 touches of adveetising in order to convince any given client to buy your goods or services. But nobody ever said that the 12 touches need to be any one specific method. So vary your methods! Can point make them include meetings, advertisements, image, video and more. Don't be shy! Remember - no means no...but it is completely acceptable to ask!
Jul 26, 202201:45
[SPONSORED AD] North Rockland Chamber - Summer Soirée 2022
Quick promo for the North Rockland Chamber’s annual event at the Hudson Water Club!
Jul 26, 202200:29
GO BIG!
Here's what you should do when you are looking to gain more business, and this is AFTER you complete your product matrix: 1. Advertise 2. Contact 3. Follow up.
Jul 26, 202211:20
How to Get Into Your Alpha State Every Morning
We all have blah days. But you can make the best of it, and boost the mornings where you can be on top of your game. Leaen about the four dimensions of being, and how tapping into each of them briefly each morning helps you to continually be your best self.
Jul 25, 202207:02
ROCKLAND FAMOUS #2: Eddy Cameo
For our second episode, Jessica Bowen and I talk it’s Eddy Cameo, who gives us expert tips on how to properly train our dog Watson. This is a weekend episode, so it’s a little more casual. But that makes it a little more fun, too.
Jul 24, 202218:29
Immersion Coaching Webinar - Coming this September!
I am pleased to announce a new service that Irene and I are offering in September: Immersion Coaching!
Jul 20, 202205:26
Time Blocking - The Powerful Way to Get Things Done
In this episode, Irene talks about the power of blocking out large swaths of time to focus in on the important tasks that will drive long term business growth,
Jul 19, 202216:38
(Pilot) ROCKLAND FAMOUS: Garret Hirsch, NY Country Club
We’re launching another podcast, starting today! Introducing Rockland Famous - Interviews with industry leaders and influencers in ROCKLAND County, NY. (Caps on purpose) Our first is Garret Hirsch, from the NY Country Club,talking about how an organization can plan a golf outing. Two words: Plan ahead!
Jul 13, 202224:11
The Power of Time Blocking
Also, Tom places one of the biggest bets of his life. If he doesn't succeed, Irene buys his company for $1.
Jul 11, 202219:51
Don't Let a Lack of Talent Slow Your Roll
Once you straight up identify people in your organization that are consistently underperforming...fire them. Tune in to today's episode to understand why.
Jul 05, 202210:12
Present your Product with a PAC Mentality
When you are promoting ulyiur company, organization, cause, product, service or event - keep these three delivery components in mind.
Jun 29, 202205:26
DIGITAL AGGRESSION!
In this episode 92, Irene and I discuss the importance of putting your message for your company, organization, cause, event, sale, announcement, service, product, or anything else out there -- dozens and dozens of times.
Jun 20, 202216:15
Overcoming the Fear of Raising Prices
Now that we are on the cusp of a recession, it is very likely you are feeling more financial pressure. In this episode, Irene lays out the case for increasing prices in a logical manner, and Tom associates the need for increase with the concepts of supply and demand.
Jun 13, 202215:49
Should You Raise Your Prices?
Sometimes it is necessary to raise prices, in order to allow your business to 1st are your business to 1st survive, then thrive. Here is a brief explanation, as related to Uber's famous surge pricing model.
Jun 13, 202205:27
MT VESSELS 7 - 2 Months Off, Not a Beat Missed
Episodes with music are only available on Spotify.
In this episode, Mike and Tom discuss Top Gun Maverick, temporary heroes, Russia, Colorado, The Last Airbender and Mike's trip to Sedona Arizona. They also speak of themselves in the third person. It wasn't tense.
Jun 10, 202201:00:29
Negotiations: Always Come from a Position of Strength.
You don't need to be...como se' lllama en engles...rude to be a good negotiator. But ome core element is to come from a position of strength, regardless of the outcome. Here, Tom tells us a story of how he got there for his brainchild (one of several), the Stony Music Fest, June 25th @ Riverfront Park.
Jun 09, 202210:35
Be Distinct!
In these challenging times, where prices increase, advertising gets more expensive, and services become standardized, you need to find ways to always be different from your competition.
Jun 06, 202211:01
Immersion Teaching by Advisors - A Great Way to Learn!
When you are being taught something, don't just write about it in your notebook or tablet. Use a few of your senses to immerse yourself in the lesson.
May 24, 202207:41
Boilerplate Marketing Messages Don't Work!
"Oh yeah...what differentiates our company is its 'customer service.' Have you ever heard that line from a business? Does it work? Probably not. Tune in today to learn how your message can stand out better.
May 23, 202213:05
Using Time to your Advantage
Time shifting. Quality tech tools. An eye for the future. All in this five minute episode of Work Smarter, Not Harder.
May 09, 202205:27
Have a Marketing Calendar
Part I of II about having a cohesive marketing calendar.
May 02, 202217:45
How Systems Help You Grow
In this episode, Tom and Irene discuss ways you can transform various parts of your business or organization with the right system, and help you to scale or expand your operations as a result.
Apr 25, 202217:45
MT Vessels VI - The Random Returns
Episodes with music are only available on Spotify.
We do actually plan stuff for the show. We had a short list of things to cover, but quickly delved into our favorite topics, the upcoming Stony Music Fest, the power of farming, and a review of the Showtime series Super Pumped: The Battle for UBER. Enjoy the banter! What did you consume this week? The more ideas you send, the more this podcast is about you. Hit us up! MT Vessels!
Apr 09, 202235:10
Let Your Purpose Drive You
In this episode, Irene explains why she loves working with entrepreneurs who are purpose-driven. Tom adds on the importance of knowing numbers within the purpose. Also there's a short segment where Tom reviews Super-Pumped: The Battle for Uber.
Apr 08, 202220:47
Leadership by Incompetence
You don't always have to know the answers. In fact, your team can accomplish much more if you selectively let them know that you don't know the answers to specific problems that they present to you. One of my favorite episodes, in which I detail how this can work for you.
Apr 06, 202207:45
Jazzify Your Marketing Message
In this episode, Irene talks about how you can update your marketing messages to make it feel right for the target audience, the consumer who will be buying it.
Apr 04, 202210:45
MT Vessels V: Today we fix last week.
Episodes with music are only available on Spotify.
Back after a brutal episode IV, Mike and Tom try actually prepare for this podcast by discussing what we should talk about on the air...before we go on the air.
Apr 02, 202243:31
Focus with the Natural Stuff
In this episode, Tom discusses the dangers of online Doctor diagnoses (specifically ADHD) in order to be prescribed "focus" drugs, such as Adderall. Please be careful when using online Doctors. Pleaase.
Mar 28, 202206:47
MT Vessels IV - The Clusterf*ck continues.
Episodes with music are only available on Spotify.
Alright, at this point we're just bantering.
Mar 24, 202209:44
Special Guest Mitchell Kahn from Hunter Financial
I'm pleased to have as our guest, a friend of mine that I know from The ProMetroNet group, Mitchell Kahn from Hunter Financial. He will give us an update on how market forces seem to have adjusted, given the current war in Ukraine.
Mar 22, 202215:27
Going Deeper into Marketing Intent
When you are developing an overall marketing plan for yourself or your clients, you have to be brave and willing to ask yourself and others the difficult questions, the random questions, the goal-searching questions. Until you unlock them, you'll not be ready to take the plan to the next level.
Mar 21, 202212:33
MT Vessels III - What are YOU consuming today?
This is the one. It's official, we are gonna be doing this for a while! In this episode we tall about the origin of tomatoes, St. Patrick's Day, and Mike introduces a new craft beer to our show - made by his own hand.
Mar 18, 202232:10
Standards Reduce Toxicity!
Irene and I talk more about using the five standards, and some examples of bad bosses.
Mar 11, 202216:54
Episode II! We Added Video
Getting into the vibe, hope you enjoy this off the cuff podcast which will soon be available on YouTube too! In this episode, we talk about The Batman (no spoilers), as well as the three best crops to farm for self sustainability. Also, tomatoes apparently originated here, not in Italy. Find out the rationale.
Mar 11, 202220:08
How a 20 Minute PowerNap Can Make You More Productive
Tune in today for some easy steps to follow to get your fine self a 20 minute powernap during the workday.
Mar 10, 202206:57
The Five Standards: Creating a Culture of Respect and Accountability
In this episode, Tom talks about five rock-solid requirements for each of the employees of his company, RockWeb Systems Inc., which helps to solidify a culture of respect, for each team member, and for the company's 500+ strong client base.
Mar 07, 202215:26
Saving Money - The Key to Soaring Your Business Higher
In this end of the week checkin, Irene and Tom discuss the importance and small tactics to saving money, to increase your ability to scale your business, and reduce your stress level.
Mar 07, 202211:54
Introducing MT Vessels: What are you consuming today?
I'm overjoyed to introduce Mike Kluger, fellow music aficionado, audio/visual specialist, craft beer expert, gardener, and generally a really awesome dude. We're gonna be putting together another separate little podcast, called MT Vessels: What are you consuming today. It will focus on the things we put in our bodies and minds, through our five senses - which create better overall well being, in the various dimensions of our life: Physical, mental, social and spiritual. Join us for this special episode! Comments and suggestions are welcome!
Mar 05, 202219:48
Cutting through the Marketing Noise - Create a Compelling Offier
In the past few episodes, we covered the various steps to cutting through the marketing noise. In this final segment, we'll discuss creating an irresistible offer.
Mar 01, 202210:29
Marketing Step #3: The Informational Pitch
As a recap, step one is the interrupting statement, the second is the differentiating statement, and now we are on to the educational statement - explain how you actually provide the service.
Feb 25, 202209:18
How to Grab People's Attention in Your Marketing - The Right Way
Yup. Marketing. We all do it, and most of us suck at it. Most. But learn the three part formula...right here, right now, that is not only time-honored, it is effective.
Feb 09, 202210:29
Does Your Marketing Suck?
You don't have to make your marketing and advertising sound unappealing. It can be very natural! In this episode, Irene talks with Tom about methods that allow you to naturally upset your products and services to your target audience. Authentic!
Feb 07, 202206:51
Designing Your Future
Honestly, the first half of this podcast is just me rambling. But consider it like small talk, where I fet warmed up for the main act. And today's main act is for you to decide on a 5 year visionary goal for yourself. Yup. Powerful stuff. Also a little bit of background on the benefit of reducing overhead by working remotely in this new economy. Tune in for 10 min. Then [GO].
Jan 18, 202210:01
Special Guest: Irene Gutmann
Join us for the return of Irene Gutmann, Business Advisor for many Rockland-based, for-profit organizations! We discuss her Profit Acceleration Session, and how it works.
Jan 15, 202209:58
Time Shifting - How to Use Techie Tools to Schedule Emails, Texts and More
This is our first 10 minute episode. I hope you enjoy and benefit from it. This episode is a conclusion of the time shifting discussion, showing you how to use techie tools to get your communications out there on the Interwebs in a way that will get the best return for your efforts!
Jan 07, 202210:00
How to Time Shift Your Communications
Techie tools like Google Workspaces's schedule email, Samsung's schedule text, and snooze inbox are game changers for you. Here's why it's so important. Your timeline is not everyone else's timeline.
Jan 07, 202205:00
Scheduling Emails
Scheduling emails is one secret weapon you can definitely start using today. You can plan communications to key people to go out a year in advance. Use with a bit of caution, of course!
Jan 04, 202205:00
Reboot: "Work Smarter, Not Harder!"
This season is dedicated to Mike Dougherty, who passed away on Dec 25th, 2021. Love ya, bro. See you on the other side. You take lead vocals, I'll do the drums. Thanks for tuning in, this season will be about *effectiveness* in your personal and professional life. Subscribe to get more good advice, in a concise 5-10 episode each day.
Jan 03, 202205:01
Margins for Retail - Part I
It's really important to control your profit margins, and even more important in the world of retail. Here is a quick overview of typical profit margins that are successful, as as explained by Starbucks CEO Howard Schultz.
Dec 14, 202105:01
How Video has Changed Efficiency for Hollywood - Part I
Everywhere you look, you see video being used on Social Media to increase business. Today, I lay the foundation for why video has become so perpetuating amongst businesses, especially media outlets. More on this tomorrow
Jul 20, 202105:01
Moments of Perspective for the Business Professional.
I'm going to admit, this parricular podcast was not pre-planned. It is my first since returning from a wonderful getaway, and instead of speaking from just the mind today, I will speak with my heart. Also, I offer a special incentive deal for a limited time at the end of this podcast - a video commercial produced for your business, for just $199. I will donate 40% of the proceeds to charity. We'll keep it going until Labor Day. Thanks for subscribing!
Jul 18, 202105:00
Naming Your Company Right Part II
It's more than just the customers benefitting from knowing the name. It's also your workers, who should be dedicated to your brand. They have to understand what you sell. Do they?
Jul 10, 202105:01
Name Your Company Right.
Don't make your business name too complicated. Make it something to which your target market can relate.
Jul 01, 202105:00
Never be on Tilt - Part II
In this episode I conclude my soul search, and refrain from doing something that would have been nefarious toward a competitor. Win with honor.
Jun 19, 202105:00
How to take a step back from negative stuff.
Yup.
Jun 17, 202105:00
Steve Jobs versus Bill Gates part 3
In this again 5 minute episode, I conclude the series on is series on Bill Gates versus Steve Jobs's marketing style, and how it is important for you to choose the right mix of horizontal or vertical marketing and business integration for your company.
Jun 04, 202105:00
Bill Gates v. Steve Jobs II: What is your Style?
Yesterday we talked about the differences between Bill Gates and Steve Jobs business model styles. Today we tie it up, and ask you to consider what your own particular business style is. When you know it, you can develop it out in a more meaningful way for your end user customers.
May 28, 202105:00
Bill Gates v. Steve Jobs Revisited
In this episode, we revisit the business models of 2 legendary figures in the early stages of computer software development.
May 27, 202105:00
Business Evolution Sidenote: The Rule of Three
In this episode, I detail how one can instantly bring together a compelling message within a presentation, using the rule of three - identifying three main points, and prioritizing them for delivering them to an audience of any size, in a short period of time. ⏲️
May 14, 202105:00
Business Evolution Process - Market Dominating Position, More Taglines
I kind of went off on a tangent today, due to a person that took advantage of my time. Hey, sometimes you just gotta get it off your chest. Today's episode is about that.
May 11, 202105:00
Business Evolution Process: Trying Different Taglines
In this episode, we talk about the trevails and time commitment to finding a really good tagline, that doesn't offend your target market, but still stands out from the competition. It's a fine line. I've always opted for schock value - but I'm dialing it back a tiny bit.
May 10, 202105:01
Business Evolution: Market Dominating Position - Interrupting Statements
In this episode, I detail how an interrupting statement that Irene and I crafted might be beneficial for helping your brand to stand out with its potential clientele. Oh, and yay -- episode 60!
May 05, 202105:01
Business Evolution Part 3: Analysis of Results
Today, I apologise for being absent for a few days, I am sure you will live! But we also discuss the results of our market dominating position process, along with the 50 or so responses we got from the tag line that we are considering: #BuildBetterBusiness
May 04, 202105:00
Business Evolution Process: Analyzing Your Tagline
In this episode, we analyze the taglines that we came up with Irene Gutmann, and test them out with 50,000 of our closest friends.
Apr 23, 202104:59
Business Evolution Process: Market Dominating Position Part 3
I had a great meeting with Irene Gutmann yesterday, and we talked about creating a new market dominating position for RocklandWeb. From this process sprung a bunch of possible taglines.
Apr 21, 202105:00
Business Building Week 2: The Market Dominating Position - Drawing from Psychology
In this episode, just prior to my session with Irene Gutmann today, I discuss my roots in wishing to attain a market dominating position (MDP) for RocklandWeb, as well as the three essential steps to identifying what that MDP is for you.
Apr 20, 202105:00
Business Evolution Process: Week 2
This week we'll be focusing on the second part of our business evolution process, creating a market dominating position. This is the part I love. Because quite frankly, I enjoy winning. Tune in this week to hear how Irene Gutmann and I create this position over some of our competitors in the Hudson Valley.
Apr 19, 202105:00
Irene Gutmann - Guest Discusses Cost Cutting
Every business needs to trim to become scalable. I recommend at least once a year, but minimum once every three years. Irene Gutmann joins us for this episode, where we get into the numbers that we saved: $16k in 2021.
Apr 16, 202105:02
Cost Cutting Measures - Be Careful of PayPal Active Subscriptions
Carrying forward with our cost cutting measures, today I advise on why it's important to review and turn off PayPal Active Subscriptions, so you save money year over year.
Apr 15, 202105:00
More Cost Cutting Measures!
Thanks to Irene Gutmman's work with me, we found about $16,000 in savings this year, already. I kid you not, and you can do the same. Here's how.
Apr 14, 202105:01
Growing a Business - Today, We Cut Costs
In this episode, I explain a little more of my background with Irene Gutmann, who will be working once again to grow the RocklandWeb business model. Details on today's session include the art of trimming costs.
Apr 13, 202105:01
Growing a Business - A New Series Coming!
I am excited to announce that my friend and colleague Irene Gutmann and I will be working together on else again! She will be joining me in the near future on a podcast that looks into my business model, and develops it from the inside out. Irene and I have known each other for over a decade, and she is one of the most sound business advisors I have ever met. Very happy to be working with her again.
Apr 12, 202105:01
The E-Myth Part 5: Summary and Advice for the Three Types
We tie it all together with a neat little bow today, reviewing what we learned about the three archetypes, and how you (who may identify as one type or another) can roll forward in your business, organization or cause.
Mar 26, 202105:01
The E-Myth Part 4: The Entrepreneur
In this episode, we talk about the entrepreneur archetype. This is an individual that wants to grow a business. Or multiple businesses. The bottom line is with great reward comes great risk. And vice a versa.
Mar 25, 202105:00
The E-Myth Part 3: The Manager Type
Many hands make the work lighter. In this episode, we talk about managers, who - given the right number and quality of technicians, are able to help scale a company considerably. However, stress levels and the need for constant adjustments create challenges and danger of burnout. Here's an in depth look at this archetype.
Mar 24, 202104:59
The E-Myth Part 2: The Technician
A deeper dive into the mind of the technician, the first level of business owner. And mind you...VERY necessary.
Mar 23, 202105:00
The E-Myth Part 1: Intro to the Three Levels of Business Ownership
Based on the book The E-Myth Revisited, this is a summary of the three types of business owner.
Mar 22, 202105:01
Happy 2021! We're back!
Hey! Your back for more episodes! Much appreciated, here is our 1st episode of the year, with a bunch of announcements! We have 3 new services that we are launching. I explain 2 of them on this episode.
Feb 04, 202105:00
Intermediate Google Maps Techniques
Back for more episodes! New announcements soon - exciting news! But before that, check out this down to earth episode about how to use intermediate Google Maps techniques for better personal efficiency.
Dec 09, 202005:01
Build Your Business Horizontally or Vertically - You Choose.
Choose the way you want to build your company. Do you want to integrate all of the sector's processes within your own company, or do you prefer to partner and outsource some or many of those processes to outside providers? In this episode, we begin discussing that topic.
Nov 20, 202005:01
Immersion with Advisor - Part II
In this episode, I put my money where my mouth is, and rehire a trusted advisor, Irene Gutmann - author of the book "Don't Believe a Word You Say", available as a digital download at www.dontbelieveaword.com. Yes we've been in business for umpteen years, but the learning curve in this company -- is a circle.
Nov 20, 202005:01
Immersion with Advisors
Do you have a mentor that helps you along with your goals and objectives? Here's a compelling case for finding a new trusted advisor, and learning some new skills, tools and techniques for growing yourself, both professionally and personally.
Nov 11, 202005:01
Immersive Video Gaming is Coming
The Oculus Quest has a new version of the classic game,, Medal of Honor. In this episode, we talk about the level of detail this game has, and how an immersion gaming and movie experience using devices like these is the wave of the future.
Nov 09, 202005:01
Immersion Training
Teach your clients. But more importantly...inspire them.
Nov 05, 202005:01
Vote!
As you can probably guess - this is an episode encouraging people to vote. But within the episode, 5 minutes exact, I also talk about the importance of being able to travel anywhere while conducting business. Cut the cord! Live life, work smarter, not harder!
Nov 03, 202005:01
Educate Your Audience via YouTube
Show your clients how to do things on their own. Believe me, they will appreciate you when it comes time to buy things that you offer.
Nov 02, 202005:01
Your Web Marketing is a Circle
Do all the things you should be. Write good quality articles for your blog, post them to social media, and search engine optimize the pages on your website.
Oct 30, 202005:01
Give Like Santa Claus - A Formula for the New Way of Doing Business in 2020
Episodes with music are only available on Spotify.
Remember Miracle on 34th Street? The original? Kris Kringle recommended that people shop at other stores - which was greatly appreciated by the customers? So much that they came back for more? Here's how to incorporate that mindset into your business. It sets you up as an expert in your industry, and gives people good vibes about what you do. Learn how.
Oct 19, 202005:31
Out with the Old, In with the New - A brief guide to Incorporating New Routines in your Workflow
It's as simple as this, you don't even need to listen to the whole 5 minute story. First, be willing to try something new, for personal or professional gain. Second, provision for 5% time allotment per workweek (30-60 min max). Third, maintain consistency on that new subroutine for a minimum of 6 weeks. Now go, my children...go. LOL
Oct 13, 202005:01
Don't Forget to Bill Your Clients!
After you finish working with a client with quality service, don't neglect those final steps that you would need to conduct, in order to get paid! Here are three easy tips for getting your business process to the finish line!
Oct 09, 202005:01
Be thankful.
First episode of our podcast. I had been preparing it since last year. Don't listen to any other episodes before you listen to this one.
Oct 05, 202005:00
Wax On, Wax Off - Part II: An Example of Results!
Today I expand on the desired results of the wax on, wax off method of practicing your digital skills! Also, reminder - our band The JamCats is playing in Tuxedo, NY on Saturday around 12 noon! Stop on by!
Oct 02, 202005:01
The Wax On, Wax Off Method to Getting Better at Anything
Gotta head into band practice! So I don't have time to explain this episode. But it's about practice. So check it out.
Oct 01, 202005:16
How to Lose a Document From Your Client Four Times - And How to Fix It.
I just finished an email, transmitting a colleague to someone for the FOURTH time. Needless to say, not only is this inefficient, it is mind-bogglingly frustrating. If you have ever wanted to get better at your emails, your project management, or just being less of a scatterbrain, here's an episode for you, sonny! (Or sally)
Sep 29, 202005:32
Wasting Light - A Great Album, and a Warning
The Foo Fighters had a great album release almost a decade ago, with a fantastic title. In this episode we talk about the concept of preventing others from wasting your "light" - or inspiration, as well as remembering to not waste the light of others. Remember, as John Lennon once said - the love you make = the love you take. OK, maybe that was a little too existential. Just listen to the Podcast LOL
Sep 26, 202005:46
Ad Perfection: Stop Wasting Time
It kills me that countless companies have come to us over the years and spent months ruminating over their content, to make it as perfect as possible. Sorry, we are not Fortune 500s, and at some point, I say stop wasting time and money, JUST DEPLOY your ads and marketing pieces. By the way I didn't mention this in the episode, but aim for the 70% solution - it's gotta be 70% or better. The Marines have the same philosophy when deploying. Time is of the essence. Go.
Sep 25, 202005:14
Using your Email Signature Line to Promote Your Services
Most of us add an email signature to our outgoing messages, such as name, phone number, company name, and web address - but have you thought about also adding a subtle mention of a promotion that you are running, under the signature? No?? Well...why not??? What's that you say, you want to know how to do this amazing feat? Great! In this episode we'll show you how to get it done!
Sep 24, 202005:03
Setting Buffer Time in your Projects Like Star Trek
Did you or your team ever exceed your deadline? You gave yourself a time estimate for getting the job done, and then you failed - not miserably, but you didn't meet the objective as planned. Today's episode encourages you to set "buffer time" in your projects, so that you don't stress yourself out.
Sep 23, 202005:17
Saying No to Clients - Nicely
Sometimes customers takes us out of our comfort zones. But you don't need to be taken anywhere you don't want to go! The key is to have a rock-solid set of procedures that are bulletproof, which will give you the confidence to decline requests when necessary. Oh hey - we hit 30 episodes! Yay!
Sep 21, 202005:18
Playstation Launch Date - Use New Gaming to Develop Your Skills
PS5 is launching on Nov 12, and in this episode we briefly evaluate your choices of systems. We also emphasize the ongoing need to use gaming yo develop your business skills, using games such as Farming Simulator, City Skylines, and more.
Sep 17, 202005:24
Using Gaming to Keep Your Business Skills Sharp
I am an avid video gamer. I use it not only for personal enjoyment, but to help myself develop professionally. Learn how you can use current games to sharpen your business and professional development skills.
Sep 16, 202005:17
Setting Boundaries with Clients
Providing clear expectations of what you can and cannot do in the scope of a project is very important. Here is a 3 step process that will allow you to better communicate this to your clientele.
Sep 15, 202005:38
How to eat an elephant-sized goal: One bite at a time
In this episode, I talk about the MS Tour ride that we've been doing for the past 15 years, and how we break down this year's ride into a set of smaller goals, that helps to accomplish things that we feel are overwhelming to us. It works!
Sep 14, 202005:11
Consistency - Part 4: Develop Your Plan!
Eisenhower said, those that fail to plan, plan to fail. But we're not all Eisenhower. So I say you don't have to plan every step. Just a general direction - toward your goal, dream, vision or objective.. And as you move forward, win or lose...use the technological tools we have been gifted with to develop a solid plan, based on the boots on the ground data you have gathered, by simply going for it. By they way, please consider donating to the National Multiple Sclerosis Society, I just did a virtual bike ride to battle MS. You can help! Listen to the episode. 😊
Sep 12, 202005:35
Consistency. Part 3
Get to the office, stand in front of the counter. Process payments. Hum drum. How does one do it? We continue to explore, today in the second part of the three steps to consistency.
Sep 11, 202005:02
Using Your Goals to Drive Your Consistency - Part 2
This episode is an expansion on yesterday's discussion about consistency - part 1 of the three part plan is to have a vision, goal or objective, that drives you internally, to keep coming back to the table to do the work in front of you, and enjoy it. As has been said often - it's not about the destination, it's about the journey. We'll do step 2 next time.
Sep 10, 202005:03
The Power of Consistency - Part 1
Back from Labor Day weekend, and not wanting to work? Here's a celebration to all of you that are keeping things moving along. Call it a pep talk.
Sep 09, 202005:01
The Rule of Three - Make a Quick Networking Presentation
Check this out! If you have to quickly talk about something, here is great way to organize it for your target audience!
Aug 31, 202005:01
Browser Tabs, and How to Organize Them
In this episode, I follow up on my explanation of how we as humans organize our web browser tabs, and how your should move YOUR most important tabs to the extreme right of your screen. Also, one clarification. We as humans in Western Civilization read from left to right, but based on the browser tab theory I provide here, we are actually reading the tabs RIGHT TO LEFT when working. Trippy.
Aug 28, 202005:01
Small Change to Tracking Your Time Pays Dividends
I open up about 10 different screens when I start work each day, so I know all the elements of how things are going here at RocklandWeb, and with myself. Ome of those elements is time, and using an application called Tick to track how I use my time. Today, I made a small change that will help me- and I think will help you manage your time better.
Aug 27, 202005:11
How to Deal with a Crisis When You are Screwed. LOL
Today, on a very important day of my life, I experienced an accidental crisis that I could have avoided. Thankfully, crisis haz been averted. 🙏🏼 Here are some tips to overcome such challenges.
Aug 22, 202005:01
Good, Better, Best - Service/Price Valuation Model
When developing your virtual training approach, consider the good better best model, 3 price points with 3 corresponding levels of service.
Aug 20, 202005:29
Traveling Locally and Efficiently
In this episode I explain how to use Google Maps in order to find the most optimal route for all of your daily travel itineraries.
Aug 19, 202005:05
Hire Slow, Fire Faster - Part 2
This is part II. In this episode, I explain how you can create easy-to-follow, common sense standards that allow anyone to adhere to for the good of your company, and its customers - else they remove themselves from gainful employment.
Aug 13, 202005:16
Hire slow, fire faster - Part 1
It's an often used concept, to onboard new workers slowly, and get rid of them quickly - "hire slow and fire fast." Today I will outline how to hire slow. And tomorrow I'll talk about firing fast.
Aug 12, 202005:18
Task lists So Simple, Your Mom Can Do It
It's the end of the day and I wanna finish work. Too bad I just freaked out about a client that we just signed today. Luckily, we have a rock solid task list that will help us to build the client's project quickly. Here's some suggestions on how to build a great task list for yourself and your team.
Aug 11, 202005:01
On Networking - In Person and Digital
I've been going to networking and Chamber of Commerce meetings throughout my entire career. It has greatly helped our brand. Here's some tips on how to be most effective in your networking efforts.
Aug 06, 202005:13
Teamwork During Crisis
We recently had a power outage due to a tropical storm that rolled through the area. In this episode I use this example to detail some steps you can take in times of crisis, to ensure your team continues moving forward with you.
Aug 05, 202005:05
Waking Up Early - For Non-Morning Persons
If you hate waking up early on a consistent basis as much as I do, here are some great tips for starting an early morning routine that you actually may like.
Aug 04, 202005:09
Rhyme and Reason Episode 9: Asking for Help
All too many times, we think we can solve the problems ourselves. But just around the corner, we can get help that is waiting for us, via customer support, Google, and research. Here's a three step process for handling complex tasks that aren't moving forward.
Aug 03, 202005:07
Rhyme and Reason #8 - Motivation
Former New York Giants coach Tom Coughlin wrote a book called Earn the Right to Win. Today, we briefly discuss his chapter on motivation. Also, we are now available on Spotify, iTunes and Google Podcasts.
Jul 30, 202005:20
Rhyme and Reason - Episode 7: A/B Days
Have you ever had a crappy day? Here's how to clear up your schedule when it happens.
Jul 30, 202005:05