Yours, Digitally! | A Digital Personalisation Podcast
By Xeno
Yours, Digitally! | A Digital Personalisation PodcastJul 01, 2020
Scope of Loyalty & CRM across different industries w/ Dilpreet Singh, Head - CRM & Loyaly, Oberoi Hotels
In this episode, Xeno's co-founder Pranav Ahuja is joined by Dilpreet Singh, Head- CRM & Loyalty, Oberio Hotels.
Dilpreet talks about his learning across the different kinds of loyalty & the recipe for creating a successful loyalty program.
Tune into the podcast to get a deeper insight into the world of loyalty, from the basics of why you need a loyalty program to scaling & running a successful one.
Understanding the consumer mindset for brand success and delight w/ Mohit Sadaani
In this episode, Xeno's co-founder, Pranav Ahuja is joined by Mohit Sadaani, leading the team at Moms Co. as a Co-Founder. With extensive experience in understanding customer mindset and leveraging it to deliver better marketing, Mohit Sadaani drops fact and tactic bombs in this special podcast episode with xeno. Right from his days as Snapdeal's early employee to being a benevolent co-founder at Moms Co. there's a lot to learn in this episode. Visit - getxeno.in/podcast for more episodes
Ardavan Beigui (Cofounder, Tiny Clues): Using Personalisation To Achieve Your Brand’s Goal
Listen as Xeno's Co-Founder Pranav Ahuja discusses how brands can leverage personalization to ACHIEVE THEIR GOALS with Ardavan Beigui (Co-Founder @ TinyClues). A bit long but informative one for sure.
We hope you will enjoy this episode. To learn more, visit - getxeno.in/podcast
Prosenjit Roy (CEO, Absolute Barbeque): Restarting for Success in the COVID-19 World
Listen as Mr. Jitendranath Patri discusses how F&B brands can "RESTART FOR SUCCESS" in a COVID-19 world with Mr. Prosenjit Roy (CEO @ Absolute Barbeques) to try and resolve some VERY IMPORTANT doubts restaurant owners and marketers are facing today.
We hope you will enjoy this episode. To learn more, visit - getxeno.in/podcast
Anurag Katriar (President, NRAI): How Indian Restaurant brands can thrive through COVID
In this episode, our Co-founder, Ayushmaan Kapoor is joined by Mr Anurag Katriar who is the Executive Director & CEO of deGustibus Hospitality Pvt Ltd and currently serving as the President of the National Restaurants Association of India (NRAI), the foremost body of the F&B Industry in India that represents the interests of over half a million restaurants across the nation.
Anurag will be sharing his vision on how Indian Restaurant brands can thrive through COVID. So stay tuned and keep listening till the end.
We hope you will enjoy this episode. To learn more, visit - getxeno.in/podcast
How retail brands can improve engagement and conversion on their Ecommerce site w/Ravi Trivedi
In this episode, Our Co-founder, Ayushmaan Kapoor is joined by Mr Ravi Trivedi who is a Founder and CEO of PushEngage, #1 Mobile and Web Push Notification platform.
In this episode, Ravi will be sharing how a retail brand with an eCommerce site can leverage Push Notification and other tactics to engage the visitors and drive more conversion than ever before.
We hope you will enjoy this episode. To learn more, visit - xeno.in/podcast
Impact of COVID-19 on Brands and consequent changes in Marketing Strategy w/Samir Modi
In this episode, Our Principal Consultant, Jitendranath Patri is joined by Mr Samir Modi. Mr Modi is a seasoned entrepreneur, successfully managing businesses across industry verticals which includes a world-class beauty label, COLORBAR that has its roots in India. He plays various roles - manufacturer, retailer, and importantly a customer-focused expert. In over the last 20+ years, he has picked up 21 felicitations and awards across multiple domains on the industry.
In this episode, Mr Samir Modi will be sharing his insights and thought on the impact of COVID-19 on brands and consequent changes in their Marketing strategy to tackle it.
We hope you will enjoy this episode. To learn more, visit - xeno.in/podcast
Customer Acquisition for Retail Brands in COVID world w/Ravneesh Dhaneshwar
In this episode, Our Co-founder, Ayushmaan Kapoor is joined by Mr Ravneesh Dhaneshwar. He has over 18 years of experience in the digital space and has got hands-on experience from the brand as well as the agency side. He has extensive experience in Fashion, Luxury marketing & Retail marketing and has worked with brands like Adlabs, Gucci, FCUK, CK, Webchutney, etc to name a few.
He comes with the ability to build a digital reputation and fuel growth with brand strategy & building brand, marketing automation, maximising ROI. Ravneesh specialises in eCommerce digital marketing, & brand strategy and in this episode, we are going to be talking about how retail brands can acquire customers effectively in the new world of COVID-19.
We hope you will enjoy this episode. To learn more, visit - xeno.in/podcast
Evolution of CRM in marketing w/Ajay Kelkar
In this episode, Our Principal consultant, Jitendranath Patri is joined by Mr Ajay Kelkar. He is someone who’s had a long career of close to 30 years - starting off at P&G in FMCG before moving to retail management with Shoppers Stop, then on to HDFC Bank where he led the marketing efforts as its CMO. At HDFC bank, he laid the foundations for the analytics strategy that propelled the bank’s growth. Post which the entrepreneurial bug took over and he set up Hansa Cequity along with the R K Swamy Hansa Group. Hansa Cequity is today India’s leading customer marketing agency - where Ajay as one of the co-founders was responsible for evangelising the adoption of customer analytics across diverse industries such as Automotive, Retail, Banking amongst others.
In this episode, you will discover how CRM marketing has evolved from bulk marketing to 1:1 marketing over a period of time.
To learn more, visit - xeno.in/podcast
Unique approach to improve customer retention w/Mudita Pandey
Mudita has experience of over 7 years building consumer products for online platforms at companies like Snapdeal and even running her hotel business.
In this episode, you will discover hoe subscription plans can help a brand boost customer retention.
To learn more, visit - xeno.in/podcast
Rethinking your CRM strategy in the new world of COVID-19 with Nazif Tejani
In this episode, Xeno's co-founder, Ayushmaan Kapoor is joined by Mr. Nazif Tejani who has been leading the CRM & Customer Lifecycle Marketing space in Retail for over 10+ years and has led the CRM initiative for brands like House of Anita Dongre, Trent Hypermarket & Flipkart. He is currently heading CRM for Bestseller India across brands Vera Moda, Only, Jack & Jones and Selected under their portfolio
In this episode, you will discover insights on how retailers need to rethink and realign their CRM strategies to tackle the impact of COVID-19.
This podcast episode aims to the insightful discussion around the following topics:
1. What is going to be the role of CRM to tackle the impact of COVID?
2. How would you go about looking into this?
3. How can you approach acquiring new customers using a CRM database?
4. The emergence of new digital channels in marketing.
5. Evolution of organizational structure to change when the brands may have to merge the KPIs of offline store & eCommerce stores.
6. How do brands need to restructure their loyalty programs to be more relevant to the customers?
To learn more, visit - xeno.in/podcast
Redefining their marketing strategy for apparel brands in the new world of COVID-19 with Jitendranath Patri
In this episode, Xeno's co-founder, Ayushmaan Kapoor is joined by Jitendranath Patri who is a former CMO at Future Retail Group as they discuss How apparel brands need to redefine their marketing strategy in the new world of COVID-19
The podcast aims to provide retail brand owners an over the cloud view of all the possibilities and opportunities ready to be leveraged in a post-COVID-19 world.
This podcast episode aims to answer the following questions as follows:
1. How do apparel brands need to redefine their marketing strategies?
2. What will be the changes visible in the near future related to user behaviour?
3. What challenges will the apparel industry face in the near future?
4. How should brands need to re-allocate their marketing budgets?
5. Which online mediums of promotion should a brand focus on?