Working From Home With Mike Zima

Google previews the new MUM algorithm update. Mum stands for Multitask Unified Modal (mum). 

Google demoed this on stage during an I/O conference.

It’s 1000 times more power than BERT.

Although no public rollout date was announced, it’s easy to speculate about its future in search.

Well, if you’ve been following Zima Media, it’s the past. We have been informing our clients about advances in Artificial Intelligence since 2014.

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MUM can work in 75 languages, and it understands and generates language as we saw with OPEN AI GPT-3.

The breakthrough comes with understanding different mediums of digital content. 

For years, the limitations to succeeding on Google have been primarily limited to the text on your website.

We have been preparing for AI-driven algorithmic rankings, and we saw advancements in 2018 with E-A-T.

We were stunned with the results of producing content with a high E-A-T score; we even discontinued most backlink buildings.

Content is the biggest differentiator in your niche, and now that applies to every medium of content Google can index.

Mum will process images, text, and videos as we have covered in previous videos.

Since MUM is a “multi-modal,” Google can start combining text, images, and videos in Search Result pages.

Imagine getting a curated list of search results like a Pinterest board? 

Elaborate pieces of information coming together to answer complex questions and situations.

We will closely watch MUM as we could anticipate this updating launching in installments over the next several months.

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#googlemum #googlealgorithm #coreupdate

We have already talked about such common marketing mistakes as not knowing your results, not investing in SEO and content, and not running advertising campaigns. If you haven’t checked them yet, you can find links in the description.

Today, we’re going to discuss another big mistake → 

Ignoring Social Media

Writing amazing content without sharing it is pointless. Now, almost everyone has a profile on various social media platforms, including your customers. And if you aren’t taking advantage of this free opportunity to reach your target audience, you might be slowing down your marketing efforts.

If you don’t remember the last time you posted on social or whether you even have a business profile, maybe you should start working on improving your social media strategy.

Here are a few important questions you need to ask yourself before jumping to any conclusions:

☑️   Do you have a Facebook Business Page? (If you’re a business, you should have one. It gives you many more opportunities than just a personal page.)

☑️   When was your last company post on social media? (Consistency is the key. Make your potential customers expect the updates and useful insights from you. If you don’t post on social, it makes it much easier for your audience to forget about you.)

☑️   How many followers do you have on social media? (Remember that it’s better to have 300 relevant followers than 3000 random people or bots that don’t care about your business.)

☑️   Do you have trust signals such as testimonials and reviews? (If you have reviews and testimonials, it’s a signal for your target audience to trust your brand and know that you’re not another scam business.)

☑️   How many website visitors are coming from social media? (If you don’t get any traffic from social media, you should rethink your social media strategy and adjust it accordingly.)

☑️   Do you have a social media calendar? (If you want to post consistently and ensure you’re not repeating yourself, having a social media calendar is a must.)

☑️   When was the last time you optimized your strategy? (Social media platforms change very often, and your social media strategy should reflect those changes to keep up with their algorithms.)

☑️   Are your competitors active on social media? (If your competitors aren’t taking the full advantage of social media, maybe it’s your chance to overcome them with the help of a well-thought-through strategy.)

Can you answer these questions easily? If not, it might be time you rethink your marketing strategy.

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#marketingmistakes #digitalmarketingtips #socialmedia

We have already talked about such common marketing mistakes as not knowing your results and not investing in SEO and content. If you haven’t checked them yet, you can find links in the description.

Today, we’re going to elaborate on another crucial mistake → 

Not Running Advertising Campaigns Because Your Budget Is Small 

The key to successful advertising isn’t only increasing your daily budget but also making sure to set up your campaigns properly. 

It includes creating a strong strategy, following the best practices, targeting keywords with a high search volume, keeping a close eye on your competitors, constantly testing new ads and ideas, and knowing your industry advertising averages to have realistic expectations.

If you spend a fortune without getting results, maybe you should restructure your campaigns, stop focusing on low-performing keywords, change your bidding strategy, create better ads, and review your target audiences. 

These are the questions you need to ask yourself:

☑️  How many site visitors do you have from Google, Facebook, or LinkedIn Ads? (If you’re getting more conversions from Facebook and only a few from other platforms, you should focus on Facebook since it’s already working for you.)

☑️  Are you remarketing to previous website visitors and clients? (If you don’t encourage your past website visitors to complete their purchase, then who will? Your advertising strategy should always include a remarketing campaign.)

☑️  What is the Click-Through Rate of your ads? (The average click-through rate on Google Ads is 2%, but if you polish and experiment with your ad copy you might get 15% and increase the chance of getting a conversion.)

☑️  How often do you create new ads? (Advertising is all about testing. It means that you need to review your campaigns and try something new at least once per week to find out what works best for your business.)

☑️  What is your advertising ROI and cost per lead? (In short, do you lose or gain money from your advertising efforts? Of course, you’d want to stick to the latter. Average advertising ROI is 300%, but with the right advertising tactics you can get it up to 1000% and more.)

☑️  Are you taking advantage of advanced and new ad formats? (If you don’t use dynamic and responsive search ads yet, it’s time to restructure your ad campaign as they have proven to drive more clicks and increase the conversion rate.)

☑️  How much money do you invest compared to your competitors? (The more money you spend on advertising, the more exposure your ads get. If your daily ad budget is $30 while your competitor is spending $150 on the same keywords, you can easily guess whose ads will get more clicks and possibly bring more purchases or leads.)

☑️  Are you spending money the right way after all or could you improve your advertising campaigns for more sales, more leads, and a higher return on ad spend?

In our next video tomorrow, we’re going to talk about the fourth most common marketing mistake you might be making. 

Stay tuned and if you’re curious, go ahead and download our Free Marketing Audit right now! Just click the link in the description and get to know whether you’re doing your marketing right!

Here's your 5 marketing mistakes template👇

http://zima.media/5-marketing-mistakes

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#marketingmistakes #digitalmarketingtips

Last time we talked about the first marketing mistake businesses usually make - not knowing your results. If you haven’t checked it yet, you can find the link in the description.

Now, it’s time for mistake #2 →

Not Investing in SEO & Content Because It’s Too Slow

Did you know that 90% of web pages never get any traffic? While it’s good to run successful advertising campaigns, it’s still crucial to work on your website’s SEO & Content to get free organic traffic and leads. Yes, you can’t see the results overnight, but, in the long run, quality content and proper SEO optimizations will pay off by bringing you more website visitors and prospects.

If your website doesn’t get enough organic traffic, maybe it’s time to create a proper content plan to boost it.

But first, here are a few important questions you need to ask yourself:

☑️   Do you have any articles on the first page of Google? (If yes, awesome, if no, you should start working towards this goal. Of course, it takes time to get there, but it doesn’t mean you shouldn’t try.)

☑️   Is your content bringing you any traffic? (If you’re posting blog posts but no one visits them, you should rethink your strategy and maybe focus on less competitive topics.)

☑️  Do you have a content plan in place? (If you have an end goal, your content plan should reflect it. In other words, posting content without a specific purpose won’t bring you much.)

☑️  How much time do people spend reading your content? (If your website visitors spend only 30 seconds on a 1500-word article, they probably don’t find it very useful or relative. Yet, if they spend at least 3 min on it, then you’re on the right path.)

☑️  Do people share your blog posts? (If users read your articles but rarely share them, then they don’t find it particularly compelling or more insightful than the already existing content on the internet. It’s time to give them more value and unique insights.)

☑️  Has your content generated any leads or sales? (If your content doesn’t make people want to buy your products or services, maybe you should rethink its structure or experiment with lead generation tactics and CTAs.)

So, were the answers what you were expecting? If not, it's another sign you need a change in your strategy.

In our next video tomorrow, we’re going to talk about the third most common marketing mistake you might be making. Stay tuned and if you’re curious, you can download our Free Marketing Audit right now! Just click the link in the description and get to know whether you’re doing your marketing right!

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Here's your 5 marketing mistakes template👇

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#marketingmistakes #digitalmarketingtips

After working with more than 2000 clients, we’ve seen a lot of marketing mistakes businesses are making without even realizing it. We decided to share all our secrets so that YOU don’t make the same mistakes.

Not Knowing Your Results is one of the five most common marketing mistakes.

You need to know what you’re spending your money on and whether it’s worth it. For example, you might be paying for social media posts, while the one blog you wrote three months ago is actually bringing you most of your total traffic organically. Or you might be paying for ads that bring only clicks, but no sales.

If your ROI is positive, maybe you should invest more into the best performing platforms and cut the budget for the least performing ones, or stop using some of them completely.

If you want to avoid ruining your marketing efforts, here are a few questions you need to ask yourself:

☑️   What is your cost per lead? (If you’re a dental clinic, paying $100 for a lead that’s going to spend thousands once booking your services is pretty good. However, if you’re an ecommerce store selling a product worth of $20, and your cost per conversion is $40, then something is wrong.)

☑️   What is your ROI? (If your marketing budget is bigger than the overall sales revenue, then you need to take action asap.)

☑️   What is your most important audience demographic? (If your most profitable target audience consists of millennial women who are into cruelty-free skincare, then you should probably focus more on building your marketing strategy and a brand message around this buyer persona and stop advertising to 65+ men :)

☑️   How many people visited your website last month? (If the number isn’t significant, you should work on getting people to the site with the help of ads, seo, content, social, etc. And if the number is big but you get no conversions, work on adding more value to your site.)

☑️   Are your website visitors turning into customers? (If you get only a few conversions or leads per month, you might need to rethink your business offer and website design, or change your Call-to-Action.)

☑️   How much time do people spend on your site? (If people spend 10 seconds on your website, they probably didn’t find what they were looking for. It means you might need to add more useful information or target a different audience.)

☑️   What is your most successful channel? (If 95% of your traffic comes from paid advertising and only 5% from organic Google searches, you might need to double down on ads and try improving your SEO.)    

If you can't answer these questions or the answer doesn’t satisfy you, it’s the sign you need to rethink your marketing. Simple as that.

In our next video, we’re going to talk about the second most common marketing mistake you might be making. Stay tuned and if you’re curious, you can download our Free Marketing Audit right now! Just click the link in the description and get to know whether you’re doing your marketing right!

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Since early December, Apple requires developers to publish privacy labels.

If you inspect the App Store, it says one month ago on Chrome, Google Search, and YouTube, among many others.

On December 7th was the last time Google updated its ranges of apps before the December 8th deadline Apple set for developers to adopt new privacy label disclosures to users on iOS devices.

The privacy label is filled out by developers' containing what data the app is tracking. This would give us an insight into what Google is collecting about users and how that user data is being used.

This label will be added to the App Store to increase transparency in the ways apps collect data. This gives more freedom of choice to align with more privacy-conscious Apps. 

The exciting part about all of this is 1-month has gone by, and there are entrepreneurs out there ready to offer and market new Apps to capture users that could have a strong sense of brand loyalty but find themselves to be a "switcher" because they value their privacy and data.

This label will introduce a new level of sophistication with unique points of thought about your brand positioning. In 2021, putting privacy into the center of your message will help you win new business on the App Store. 

Apple made a claim hoping other app stores copy the model, but  E-Foundation is a privacy-focused smartphone software company, and they already have this feature in their App Store since 2018. It can be downloaded to certain android phones or bought with it installed.

This is a good move for consumers, nonetheless. 

What will be included in the Privacy Label?

Your Physical Address,

Email,

Name,

Phone,

This can feed into the app developer, advertising analytics, product personalization.

This can include the habits that are linked to you too.

You Purchase History,

Financial Info,

Location,

Physical Address,

Contacts,

Photos,

Videos,

Search History,

Browsing History

This private information again can go to the app developer, advertising analytics, product personalization.

Next time you update your Google Apps on iOS. It will be a little more privacy-focused! 

That is a win for brand loyalty. Give a big thumbs up if that's the case!

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It is widespread in the marketing world today to hear about SEO and content marketing. We would even go so far as to say that these two things have become the bread and butter of many enterprises' marketing strategies.

In this tutorial, we are going to explain the relationship between SEO and content marketing.

What is Search Engine Optimization (SEO)?

SEO is what businesses do when they want to improve their ranking in search engines.

Historically SEO has a dark side, and many people still think it's a geek like me sitting in a dark room bashing a keyboard.

We hear about algorithms and keywords, and that's a part of the process. Google SEO strategy comes from a combination of planning, research, preparation, and optimization. This is an endless loop to build your authority with Google.

There's another word we hear a lot in the SEO world. Authority is how Google measures your expertise, authoritativeness, and trustworthiness in my world; we call this E-A-T.

What is Content Marketing?

Content Marketing refers to the content generated by a company to attract potential customers, identify leads, and (hopefully) turn them into sales. Content can also be used as a retention strategy for existing customers.

The Buyer's Journey starts on your website when they enter your funnel.

Stage 1: Top of the funnel

Stage 2: Middle of the funnel

Stage 3: Bottom of the funnel

Why is content marketing important for SEO?

Your business can't fully reap the rewards of a good marketing campaign without effectively employing SEO and content marketing.

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Master #Shopify Marketing (Always Free Courses)👇

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Happy New Year! It's time to take advantage of all the hard work Google has been doing updating its algorithms to provide better search results. So, how is the Google December 2020 Core Update going to impact your results? Here are our impressions, but first. What's a core update?

"Several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as "core updates." They're designed to ensure that overall, we're delivering on our mission to present relevant and authoritative content to searchers. These core updates may also affect Google Discover."

Google organizes content from your website and uses algorithms to determine the searcher's query's true meaning. If Google understands the importance of the search, it's goal will be to show the most relevant search results.

If your website's traffic has declined following a Google core update, most likely, Google's algorithms have determined that there are other pages on the web that are more relevant and helpful than yours.

Suppose you are still building spammy backlinks and writing poor or thin content. It won't be easy to rank your website in 2021.

As a business owner, you have to care about reputation and brand. You are setting up all your social media accounts, having a modern and fast website, and excellent communication. These are factors that help elevate your brand trustworthiness with Google and website visitors from SEO.

Reviews and many other interactions that happen on and off your website are essential. Holistically, you're building a reputation and a brand. This is easy to understand and improve without being an SEO geek like me. What it comes down to is the content.

Google has been improving Natural Language Processing (NLP) to meet the needs of a search visitor. Artificial intelligence algorithms are doing a lot of the heavy lifting here. Focusing on your E-A-T is still very important in 2021.

We are starting to see in our analytics for ourselves and our clients that more relevant keywords are seeing improvements in rankings. This could be related to Google improving its efforts to analyze more text to decode what you are searching for online.

This is especially true with our medical niche clients. This relates a lot to the "Medic" update from many years back.

The emphasis is on the quality of the text and how deep it goes on a specific topic. Google seems to be balancing YMYL queries better and is leading to less Medic interference in ranking swings.

The pattern is consistent with every algorithm update. Some pages go up, and some pages go down. This is why understanding your internal content strategy is essential. The actual pages that are optimized and have improvements to content could be leading with results.

Getting stuck inside the technical SEO is not essential, but that's easier than ever to set up with WordPress or Shopify. Getting critical with your content is the key to beating your competitors on the search result page.

What should you focus on in 2021?

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#google #googlealgorithm

Now, more than 150 million people in 30 countries use Google Pay every month.

Google Pay is launching a new experience that is designed around relationships.

Google is laying the pavement for a new kind of digital bank account with trusted financial institutions by 2021.

Split bills, send money, and keep track of everything in one place.

Google Pay is already available at over 100K restaurants, 30K gas stations, and paid parking lots in over 400 cities.

Google is launching with brands such as Etsy, Target, and Warby Parker to offer redemption and loyalty built into the app.

The Google Pay account links with your bank accounts and offers analytics on your purchase spending habits. Also, Google Search is coming to your finance to help find transactions quickly.

The newest addition is data personalization, which is switched off by default, with a three month trial period to evaluate if you want to keep it on or off.

Google Pay will not “leak” your transaction history to advertisers or anywhere on Google.

Plex is going to be a new way to bank online!  Banks offer Plex Accounts and credit unions, including checking and savings accounts with no monthly fees, overdraft charges, or minimum balance requirements, and help you save toward your goals more quickly.

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Shopify has announced a partnership with TikTok to connect over 1 million stores with the TikTok community. 

This partnership is another facet that will solidify into a great influencer reach for Shopify stores. There’s an early adopter opportunity for brands to leverage a new advertising platform, and TikTok might be one of the most direct channels for many emerging and existing Shopify stores.

This will make it easier for merchants to tap over 100 million active users in the US alone. This will be a new TikTok business manager features straight into Shopify with 1-click pixel setup, campaign targeting and creation, and an ad builder to create simple ads in minutes.

TikTok is also offering a $300 ad credit to launch your first campaign.

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Don’t be frugal, be a savvy investor in your marketing & advertising.

You are not wasting money on your website and marketing. It’s an investment over time like your retirement fund. Some marketing decisions might have a negative return like advertising, and some marketing investments appreciate like SEO. Always measure and expect every investment should have a positive outcome. If it does not, measure and find out why.

Every new business we help, we indoctrinate them to focus on testing and measuring. It will piss you off when you lose money. Get used to it. Your competitors lost way more to get to where they are. It’s a part of doing business, and you need to rectify where you’re bleeding the budget. This is why being a measurement expert helps make faster decisions instead of blowing it all on a pipe dream on hearsay from a successful friend and superstition you read about on a blog post. If you can apply, measure, and be patient, you’ll have dividends.

Investors don’t grow rich overnight, they grow wealthy over the long-term.

Form the right business questions.

Why are you going to take this action? Are you just following some second-hand advice from a YouTube video? Are you basing this off experience? It’s easy to start looking for answers to the wrong business questions. Get clear on these as fast as possible.

Everyone judges a book by its cover. Your website doesn’t have to look like apple.com after a new iPhone launch. You have to take your website seriously because high-end websites use the latest features to POP on your screen. Always improve, but don’t over-invest into your brand. Gradually do it over time.

There might be 2-3 questions you focus on a quarter and that’s the length of time it can take to test ideas and patiently wait to recover results. Making decisions in real-time and slow-time takes a great deal of restraint.

Focus on clear taxonomy and organization

Your collections/categories should map to your products, and your products should be clear and detailed. Invest time into the story and give all the details possible. This is where Google Shopping and Google find relevant keywords and improve your Google rankings positions for SEO and Ads.

Organizing your store will help you with your thoughts, inventory, and even your communication. The more aligned all your processes are, the less friction you’ll have. Make it clear to your customers, yourself, and your team. It will make the website feel more fluid for customers, and your team will operate more efficiently because you’re designing it around the website and sales experience.

Start working with influencers

Shopify and YouTube are launching a partnership to enable influencers to feature products and tag them to sell them. Tap influencers in your industry and start engaging their audience with your products. That extra push helps build young brands and helps emerging brands establish themselves in the market.

Before the pandemic, the influencer market was $6.5 billion when Google ads allow is about $134.8 billion both in 2019. Be aware that there’s room to grow, and it’s an emerging market, and big players are creating tools for ecommerce stores to leverage their networks.

It can give you instant social proof!

Just have fun.

If you don't jump out of bed excited to go to work, skip lunch, and have good days and bad days, and wish you can do it all over again and again. It's not for you. You'll have extended hours and sleepless nights, but you're building something that's yours at the end of the day.

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The Shopify Fulfillment Network is scaling, and adoption is surging. Shopify has increased its fulfillment volume by two-and-a-half times over Q1.

New Shopify stores jumped 71% in Q2 over the previous quarter. Shopify is spending over $1 billion over the next five years to allow merchants to integrate with the network.

This expansion will lead to about 40-50 warehouses dedicated to servicing ecommerce stores nestled between Amazon and Walmart. So how do shoppers find new products and make Shopify their next destination?

Influencers will fuel the growth on YouTube with the recent trial to allow for tagging of products in videos to convert into sales. YouTube is turning into a fully decentralized studio for brands to have their products featured, reviewed, and unboxed with call-to-actions to purchase embedded into the content.

Google has built a successful business running ads and is taking a stab at promoted content as a new potential revenue stream. Going back to the core of search and SEO, this is an advantage for Google to optimize its revenue if ad budgets are unexpectedly cut again by advertisers.

The new Google Shopping destination, which is heavily integrated with Shopify, is the mechanism to allow for the transactions to happen.

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#shopify #google #youtube

Triller is a music and video app built from the top down by recruiting the most popular TikTok stars.

While TikTok is stuck in smash and grab court, Triller is cannibalizing the audience on TikTok.

Young brands struggle with loyalty and the likelihood of a ban and restrictions on TikTok installation in some markets.

Your audience is at risk if you don’t move to diversify your followers on other platforms that could surge.

Triller has already added the top 100 influencers from across the US.

“That [represents] about 26 percent of TikTok’s total audience, actively on Triller and engaged directly with us.”

Ryan Kavanaugh, Hollywood Mogul

They’re leading the pack with creating revenue sharing out the gate. This is an important move for a platform to put the creators and users at its center.

Is this the next Quibi flop or a home run?

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#Triller #TikTok

This started with the medic update as the first sign of why some clients could never recover. We did see a reboot after pivoting on the content strategy. Still, historical rankings are not recovering because of “Authority,” and in some cases, there could be dozens of sources that are deemed more “Trustworthy” by Google.

But how? How can some sites repeatedly seem to be hit and others sore? Well, it comes down to a new set of guidelines that are likely in the search algorithm. It all started with PageRank, which was heavy on backlinks and evolved into a different grading system today. Now, websites carry a score, and here’s a direct quote from Google on their thought process.

“We’ve learned that sites that demonstrate authoritativeness and expertise on a topic are less likely to publish false or misleading information.” Google

In the online world, there are five common business objectives:

● First, for ecommerce sites, an obvious objective is selling products or services.

● Second, for lead generation sites, the goal is to collect user information for sales teams to connect

with potential leads.

● Third, for content publishers, the goal is to encourage engagement and frequent visitation.

● Fourth, for online informational or support sites, helping users find the information they need at the

the right time is of primary importance.

● And finally for branding, the main objective is to drive awareness, engagement and loyalty.

Focus on writing expert quality content and build clusters around a topic to show Google that you are an expert. Do not solely rely on the content to be a driver for your success because the end-user should be receiving the most value. Every topic is not flush with tons of search results, and refining and testing will be required to find the right balance of content.

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#googlealgorithm #seo

Don Cook, The Godfather, is demanding the head of Yelp & Trip Advisor. Is the Apple Search rumor gaining steam with the integration of Apple Ratings inside of Apple maps?

Apple Maps has been a work in progress for many years, and we’re starting to see competitive features to put it on par with reputation management found on Google, Yelp, and Trip Advisor.

Pinterest decides to become your favorite couchsurfing roommate after bailing on a $440 million lease obligation. The $89.5 million fee is only a speeding ticket after the Stock is up 90% YTD. 

“As we analyze how our workplace will change in a post-COVID world, we are specifically rethinking where future employees could be based,” said Todd Morgenfeld, CFO and Head of Business Operations of Pinterest.

I cannot quite figure it out. Maybe remote work is a thing now?

Don Cook has been accepting billions in protection money from Google to remain Safaris’ default Search Engine for years. Now, the 2 trillion dollars question is when Apple will launch its Search Engine?

Safari launched as the underdog in OSX many years ago to grow with desktops and ignite hyper-growth with the iPhone. Today it is the most dominant browser in the U.S. Could this same strategy pay-off for Apple with a search engine?

Apple just jumped Facebook ads in a dark alley and took out their knee caps. Find out how Internet Tracking Prevention (ITP) is penetrating deeper into the Apple ecosystem.

To use Instagram Checkout, businesses must have Facebook  Shops and use Facebook Commerce Manager.

There are no fees associated with checkout through the end of the year.

This deep integration is merging across Messenger, Instagram, and WhatsApp to have a fluid checkout experience.

Live streams are also eligible for shopping integration. Watch out QVC!

Google is showing more and more ecommerce products inside of the free Google Shopping listings. Sometimes, you want to modify, edit, and eliminate products from appearing from Google. I am going to show you four ways to opt-out of the free Google Product Listings.

Cookie monster is about to put advertisers out of business. 3rd party cookies were an advertiser's best brief, and they are going extinct.

Is your website slow? Well, Google is going to reward websites on mobile with a “Fast Pages” label. Are you going to leave clicks on the table without pumping up your page speed first?

Google is rolling out a new beta that combines Google Analytics and Google Search Console. This is going to put your content analytics into beast mode.

Google is testing a new digital business card in India. This new feature will be excellent for personal brands and influencers when it rolls outs worldwide.

Ecommerce has experienced massive growth during the crisis. Now we know how extensive that growth has been. This is a transformational shift of the offline economy into the online. What side of history is your business on?

Google Search revenue was down $2 billion as advertisers paused during the pandemic.

Google did see some bright spots in YouTube advertising, Cloud computing, and Play stores.

Facebook Advertising revenue was up 11% year over year.

Amazon ad revenue jumped 41% to $4.2 billion in revenue in the second quarter.

This is still only 5% of revenue when Google and Facebook depend more on advertising revenue.

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FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW!

Instagram: https://www.instagram.com/mikedzima/

Twitter: https://twitter.com/michaelzima

LinkedIn: https://www.linkedin.com/in/mikezima/

Shopify is opening financial services to support ecommerce stores. We are going to cover Shopify Balance, and it’s intended uses.

Is your business prepared for remote work? We have been seeing this trend for a long time and have adopted it successfully. Here is what we know about Google and how remote work has built our culture.

Accelerate the growth of your ecommerce store with new features from Google. Customers can see your products, reviews, and checkout on Shopify right from Google search result pages.

OpenAI is a project backed by top Silicon Valley founders. This 3rd generation technology has radically improved its understanding of language, code, memes, and self.

Supercharge your local business with a premium GMB listing. This feature is limited to local home service providers, and some eligibility requirements need to be met.

Integrate your Shopify store with a marketplace with over 120 million monthly online visitors.

Americans drove roughly 3 trillion miles in 2019. That's 337 round trips from Earth to Pluto. 270 Billion miles are expected to be cut in vehicle miles traveled throughout the US in 2020.

How are they still in business?

Looks like a terrible deal for an SMB when compared to youtube. This looks like a play for Hulu to unload, unsold ad inventory to SMB that fit the following.

📌 Requires being approved by Hulu

📌 Simple demographic targeting

📌 Cannot target specific placements (shows)

📌 15-30 second long spots

I know SEO. We did it for thousands of clients and earned over 1K reviews. This is how I used SEO to succeed every day. Now you can too!

Apple, Elon Musk, and Jeff Bezos are some of the high-profile compromised accounts.

Dunzo is going to complete the last-mile delivery. Dunzo was an investment made by Google, and Google is not handling the physical delivery.

Content is automatically eligible to appear in Discover if it is indexed by Google and meets Discover’s content policies.

🚫 Spyware/malware that can be used to monitor texts, calls, or browsing history.
🚫 GPS trackers specifically marketed to spy or track someone without their knowledge.
🚫 Promotion of surveillance equipment such as cameras, audio recorders, dash cams, nanny cams.

India is drafting measures to stimulate alternatives to popular tech.

Here’s a quick case study after working with a few medical and PPE clients.

Jerry Nelson shares his honest truths about his experience on Medium.

TikTok is not cruelty-free ⛔🐰 If your brand values animals and is cruelty-free, you might be supporting a platform that hurts endangered animals. Protect your reputation now!

Reporting spam web pages were designed to improve the search algorithm. It does not mean your website is going to be manually punished by Google.

Manual actions are when an entire website or web page can be manually removed from Google, which appears in Google Search Console.

Automated spam prevention is not going to lead to a manual action.

Find out why communication always finishes last.

🔍 Budget cuts lead to reevaluating the marketing strategy

🔍 SEO is the only digital marketing that appreciates

🔍 Content strategy can be the pillar of a new paid strategy later

Today, I dive into why you need a blog for your website. The benefits are clear, and this is how we tap SEO value for our clients.

1️⃣ 12-month review of SEO results

2️⃣ Fundamental keyword research

3️⃣ How to do niche-specific content research

4️⃣ Put it all together to write great content that ranks on Google

https://youtu.be/BlXNkcupnRw

❗Advertising investments slide -8.1%

❗The decline is “softer” compared to $60B contraction in 2009

❗Boycott pressure could expand the forecast

Source: WARC DATA

Early adopters will get free traffic first!

✔️ Online Care
✔️ Online Appointments
✔️ Online Estimates
✔️ Online Classes

Here are my best tips to protect your privacy.

🔒 I'm using hey.com for email to block 3rd party email tracking my location and other habits

🔒 Use a browser like Brave or Safari block tracking pixels from Google & Facebook

🔒 Carefully use tools that put privacy first

Internet Tracking Prevention Starts 😵

📍 Safari has a 9.4% Desktop market share

📍 Not coming to mobile Safari, yet

📍 Mobile Safari has a 24.4% global share and 55% USA share

You’ve arrived at your destination.

📍 Smart Campaigns are free until September 2020

📍 Attract more leads right from inside of Google Maps

📍 Avoid the mobile app designed to extract your marketing dollars

▶️ Google+++

📣  Google launches another failed social network

🧭  It won’t outperform Orkut, Dodgeball, Latitude, Buzz, Google+

🔎  A clever way to data mine your preferences for targeted ads

▶️ Giving is a part of the cure.

📣 Grant application process was reduced from 14 steps to two steps.

💰 Google pledges another $200 million.

🔎 Nonprofits access $10,000 per month in free Search ads.

Google Ads will begin enforcing and removing clickbait language from the platform.

These are welcome policy changes that will raise the bar for advertisers on Google.

▶️ Let’s watch the paint dry.

Google’s John Mueller recently advised that it could take up to a year for the search engine to figure out where to rank new sites.

▶️ Delicious Search Results 

🍲  Make your recipes pop on Google search

📊  Review analytics inside of Google Search Console

🧩  Use the Structured Data Testing Tool

I read the Google Crisis PR teams’ response on Twitter.

▶️ The Algorithm has a mind of its own!

📌 Winston Churchill image was missing from Google since April

📌 Turns out it was an algorithm bug with by human graders

📌 The algorithm trains on poor human inputs

Wikipedia fact checks Facebook results.

▶️ Will this be on the test?

📌 Facebook rips a page out of Googles’ playbook
📌 Wikipedia is enhancing Facebook search result pages
📌 The knowledge panels are more critical about people

Google removes counterfeits good

▶️ I’m feeling lucky

📌 Google is quick to move to help brands equity on their shopping marketplace

📌 Google is allowing to request counterfeit takedowns from Google Search

📌 Similar to the DMCA request procedure

▶️ Whoops "from Facebook"

⚠️ 300,000 phone numbers indexed by Google Search

📌 The issue has now been patched

📌 Click to Chat features allowed Google to index phone numbers

▶️ Facebook Gobbles More Data

📌 Appearing CRM appearing in the wild

📌 Stage and send marketing from within Facebook Pages

📌 Leverage data for tighter Audience advertising

▶️ LinkedIn updated to Windows 98

📌 LinkedIn Ads become more useful

📌 Target audiences based on engagement with content and forms

📌 Rolling out now over the next 30 days

▶️ Fake backlinks build fake brand equity.

📌  Light your money on fire instead of buying backlinks

📌  SEMRush is monetizing crappy SEO services

📌  Buying backlinks is the hallmark of a failure

▶️ Learn more about YouTube SEO

📌 SERPs are being spotted in the wild on YouTube.

📌 This change correlates with the Google Discover push.

📌 Algorithms are testing “search intent” on YouTube.

Instagram TV goes full Google+ in its latest move.

▶️ Find out how IGTV is incentivizing Publishers.

📌 IGTV is the new America’s Home Videos

📌 We’re all waiting for it to shut down at some point

📌 55% revenue share for publishers

▶️ Find out about this new revenue stream.

📌 Lowest commission fees on a marketplace

📌 Product feeds/catalogs are already compliant

📌 Some approval required to get started

▶️ Build an Education Department

📌 We don’t have a marketing department but an education department

📌 YouTube is a blue ocean for expert course content

📌 Build a brand instead of short-term gains

▶️ Google Ads has a new bag of tricks.

📌 Discovery campaigns are available to all advertisers globally

📌 Discovery ads serve automatically across YouTube, Discover and Gmail

📌 High-quality images are the barrier of entry

▶️ What does this mean for advertisers?

📌 Gallery Ads beta is being phased out

📌 Image extensions will remain

📌 Dynamic image extensions beta will continue

▶️ Think twice when accepting new connections

📌 7.8 Million Fake Accounts were blocked

📌 Automated tools are getting better

📌 Members report 85,600 FAKE accounts

▶️ We targeted TV ads coming to YouTube Ads.

📌 Targeted lineups with expanded reach

📌 100M streaming YouTube TV monthly in the US

📌 Target the top 5% of programs

▶️ What’s not to like?

📌 Free to start a shop for your virtual storefront

📌 Deep integration with Shopify, BigCommerce, and Woo

📌 Product catalogs features are growing

▶️ Hear about Google committing to going green.

📌 Left hook at Microsoft and Amazon cloud computing

📌 Brings ethnicity when consumer psychology is hyper-aware of the environment

📌 This is the race to becoming carbon negative

▶️ Hear about this new feature coming to Instagram.

📌 Facebook gobbles up another platform for an estimated $400M

📌 50% of traffic comes to Giphy from Facebook

📌 Anti-trust regulators are going to have doubts

▶️ Find out how to turn it on now

📌 Ads stop after 4MB of network data is used

📌 0.3% of resource intensive ads use 27% of network data

📌 Rolling out August with options in setting to enable

▶️ Find out about the latest changes.

📌  Engagement used to be the most significant factor

📌  The intent is being measured in the latest update

📌  Now, content that’s a thumb-stopper is being ranked in feeds better

▶️ Is your WordPress site at risk?

📌  This hack can undo your SEO rankings

📌  Carefully consider 3rd party plugins

📌  Always use a security plugin

▶️ Hear more about the future of work.

📌  Allowed to work from home in perpetuity

📌 Facebook, Google, and Microsoft were early to move to a work-from-home

📌  Remote work will result in substantial overhead savings

▶️ Find out how we beat Google every time.

📌  92% of searches happen on Google

📌  95% of mobile searches happen on Google

📌  22% of all traffic comes from SEO

There are over 800 custom search engine results. 

How many of these features are your utilizing?

▶️ Scale your business with Shopify & Pinterest Ads

📌  Shopify merchants get access to distribution across Pinterest.

📌  Pinterest is pushing shopping on its platform.

📌 The Pinterest app on Shopify is available now for merchants in the US and Canada.

▶️ Let’s get ready to rumble in the living room!

Google is reporting these worldwide figures.

📌 800% increase in feature-length movies

📌 125% increase in TV Shows

📌 250% increase in live content

▶️ Find out what Google thinks about this tactic.

📌 Spammers are abusing this as a form of comment spam.

📌 “nofollow” backlinks pass little to no value.

📌 Opportunity to drive traffic, but popular in foreign countries outside the USA.

▶️ Help us, Danica Patrick. You're our only hope.

📌 123456

📌 password

📌 abc123

▶️ What do you need to know about this algorithm update?

The way your content is being rank is evolving, and your communication can earn more impressions on Google.

▶️ Amazon ads didn’t flinch to COVID.

📌  Growing at a pace of over 40% (CFO notes)

📌  Amazon reports ad revenue as (Other)

📌  The growth signals a strong case to expand into Amazon Advertising

The theme for this week has been an uptick in European & US clients, end of the lockdown, and a new course heading to the future of work.

▶️ Hear this week's growth recap.

What did you work on this week?

▶️ This is how Facebook Ads beat Covid.

📌  Facebook shares rose as much as 10%

📌  The company’s revenue came in at $17.74 billion, up 17% 

📌  Facebook said it counts 2.99 billion monthly users

▶️ Hear about our experience with clients in over a dozen countries.

📌  A reliable indicator that advertising will bounce back

📌  The Google Ads bailout likely a response to a slowdown coming Q2

📌  Our clients are doing anywhere from above average to below average

▶️ This is revolutionizing our SEO workflow.

📌 1-click Copy

📌 Turning SEO’s into speed demons

📌 Faster than 56K dial-up internet"

▶️ I am going to demonstrate how Google Shopping works.

📌 Rolling out in USA now

📌 Feels like a beta ecommerce experience 

📌 Customer reviews are a focal point of the experience

▶️ Learn more about these KYC/AML rules.

📌 Verification is rolling out in the USA 

📌 30-day window required to verify account

📌 Rolling out worldwide soon

Google Fights Back to Knock Out Amazon


▶️ It’s now free to sell on Google!


Google is rolling out its new Google Shopping features to online businesses in the US starting this May.


📌 Products can be listed for FREE

📌 Allows businesses to have free listings and paid listings for a 1-2 punch

📌 Amazon dominates on Google Shopping

📌 A new place for SEO optimizations to gain more free traffic

📌 Google is working with PayPal to tap instant sales

📌 Other countries coming soon

Linkedin Ads integrates Forbes and Fortune into new custom audiences.

▶️ Learn about these game-changing B2B tools.

▶️ Learn if you are eligible for this Google Ads bailout.

▶️ I'm giving away free growth hacking consultations to help you launch your podcast.

Every Monday, I'm giving away my time to provide insights into exclusive marketing strategies that only our clients receive—till now.

Book a call below, and I'll show you how!

Book a call here: https://www.linkedin.com/posts/mikezima_podcast-podcastmarketing-podcastlove-activity-6657946943265787904-j9dO

The theme for this week has been more course content, meeting old clients for the first time on a call, and relaunching my personal podcast.

▶️ Hear this week's growth recap.

What did you work on this week?

What can The White House teach us about SEO?

▶️ To hear how Schema is helping fight COVID-19 on Google.

▶️ To find out how to make awesome video ads.

▶️ To learn this marketing strategy today!

The theme for this week has been course content, helping clients activate remote work, and scaling our marketing content.

▶️ Hear this week's growth recap.

Quibi video streaming launches in light of Hollywood lockdown.

▶️ Is this the moment for indie content producers to come center stage?

▶️ Try these tips to refresh your online business appeal.

📌 Collect Google reviews from customers

📌 Post on social media 5-10 times a day

📌 Work on a 500-word blog each work

📌 Create a video at least once a week

📌 Get your website load speed below 5-seconds

📌 Engage within your hashtags on different social media platforms

▶️ Learn why honesty is the key to online communication.

Mentoring digital marketing professionals in the global economy plays a part in my mission.

Hit ▶️ to avoid this costly mistake.

What we don’t like:

ℹ️ Limited Facebook Audience configuration
ℹ️ Tons of creepy tracking used by shady marketers
ℹ️ Doubts if client messages are hitting spam (some were)
ℹ️ No Linkedin Ads support
ℹ️ OKAY Google Ads integration

Email + Contact form + Google Analytics + Google Tag Manager = Instant savings!

Health, immunity, and burnout is the theme for this week.

Hit ▶️ to hear the best business advice I’ve ever received.

Google Ads is the best value at this moment in time.

Watch my 5-minute course to determine your Ads Budget.

Start Here 👋

How much should you spend on Google Ads? We get this question every time we start managing Google Ads campaigns for our clients.

1️⃣  Course Navigation

0:28 | Introduction

0:54 | Here’s What Will Define the Cost of Your Google Ads

0:57 | Your Industry

1:08 | Your Locations

1:18 | Your Competition

1:33 | Your Desired Goals

1:46 | Your Target Audience

1:53 | Keywords You Want to Show Up For

2:20 | Time Your Ads Get Seen

2:36 | How To Calculate Your Google Ads Budget

3:22 | How To Calculate Your Google Ads Number of Clicks

3:52 | Bonus: Your Ad’s Quality Score

4:12 | Google Ads Quality Score Explained

5:13 | How to Improve Your Google Ads Quality Score?

Hit ▶️ to hear how Zima Media is giving back to nonprofits.

Hit ▶️ to hear about our corporate social responsibility (CSR) program that helps nonprofits.

This moment has been building for almost a decade. I'm grateful for the team, our professional partners, and our clients who are investors in our business.

Together let's make an impact.

We are launching free marketing & advertising courses, finishing my next podcast relaunch, and launching a nonprofit arm of the business.

Hit ▶️ to hear about my weekly update.

I am looking for professionals and companies that are interested in donating their services to nonprofits.

Get in touch with me on Linkedin.

We just launched our newest gig on Fiverr Pro!

Hit ▶️ to see our WordPress SEO Setup gig.

Looking forward to getting our first 100 reviews on this services.

If you want to take a closer look. The link is in the comments.

We've been a work from home business for 8-years.

Hit ▶️ to see how to cut your costs before your marketing.

This is our best advice to bootstrap your costs and marketing.

The biggest threat to your success right now is two parts.

1. The fallacy that a piece of technology can do the work.

We only used a Gmail address to fulfill our first 1000 clients. All remote.

2. Your website is where your leads are going now. If you cut your marketing, you will stop your results.

My challenge to you is to cut your infrastructure costs down to $0. Cut, pause, hibernate, cancel everything.

You'll be surprised how much you accomplish without the hassle of a tool that sort does what you want.

Hit ▶️ to see how this technology is saving lives.

War fuels innovation.

Around the world, 3D printers, hobbyists, and inventors protect medical staff and help save lives.

This is the spark that has started the next industrial revolution.

Hit ▶️ to hear how this doesn’t impact remote work.

Lockdown has been extended to April 11th.

This week is all about execution and distilling all of your growth tasks into a weekly checklist.

What are you executing this week?

The theme of this week's lockdown is health, vitality, and giving.

Hit ▶️ to hear about my weekly update.

It's been an incredible week for our health clients. We're seeing intense pressure that health & vitality is coming back hard.

Building a program to give back is something I am working on. We're getting close, and we cannot wait to help organizations that make an impact.

Hit ▶️ to channel prosperity and crush your anxiety.

This is my reflection on how to growth hack your mind to focus on yourself during a lockdown.

Hit ▶️ find out why giving will be a part of the cure.

Giving is nothing new in my career. My first internships were at veteran organizations, soup kitchens, and even attempting to start my own 501(C)3 when I was 18—I started an LLC instead, and here I am today.

Giving has always been in my nature, and brands like Tom's and Warby Parker have inspired me.

The question I am going to answer in the coming weeks is, how can you give without opening your wallet?

Day 2: Delete all of your apps from your phone.

Hit ▶️ to take control of the stress of being quarantined.

Digital minimalism is an observation I have been making this year.

It's not the task that beats us but the tools that overwhelm us.

Master this productivity task to reduce the pressures of the outside world.

Here's a guided meditation to help put your mind at ease and shut out the world for a moment.

Hit ▶️ to clear your thoughts.

I've found this helps me reset, and the point here is to STOP thinking.

If you have any questions, send me a comment or a message.

Hit ▶️ to find out how this can impact your business.

Hit ▶️ instead of reading a vanilla Forbes article on remote work.

How will ads in iOS push notifications change mobile marketing?

Hit ▶️ to find out how marketers ruin everything.

Hit ▶️ to see what this means for your website.

Twitter announces Stories after LinkedIn this week.

Hit ▶️ to learn more about Twitter Fleets.

What’s a good application for stories in a business context?

Hit ▶️ to learn more.

New Google Algorithm Update is a "Hint" for crawling links.

Google did a brief update on March 1, and websites are reporting inconclusive changes to search for traffic.

Find out what this means in this video.

Google Penalties are impacting websites offering "Guest Posting" schemes.

Google is coming down with the spam 🔨

Find out why these link building schemes are no longer sustainable, will impact your website in the Google ecosystem, and lead to negative results in this video.

Ranking a site is a process that is always in motion. You’re either moving forward or falling behind. There is no standing still.

Find out more about how this can impact your rankings.

Shopify collection pages outperform product detail pages in the Search Engine Results Page (SERP).

Find out what I have been telling my ecommerce clients to do to capture the maximum traffic opportunity from Google SEO.

Your SEO could be at risk if you make this common mistake.

Hit ▶️ to learn more.

Bing still has millions of searches a day until you figure out how to change your default search engine to Google.

Microsoft made something pretty that makes it a pleasure to set it up once and probably never look at it again.

Find out more in my latest video.

Succeeding online comes down to communication.

This is a breakdown of where prospects consume content before deciding to buy.

ℹ️  Directly through vendor website — 70%
🔎  Internet search — 67%
👤  Social media  — 53%
📧  Sent to me via email — 41%
🙌  Word of mouth — 33%

Are you achieving the minimum communication necessary to satisfy the intent of your prospects?

We just wrapped a client call, and we always have clients asking us what they can do to push the campaign forward.

The critical takeaway committing to the minimum internally and scale the efforts over one year.

Watch this video to find out how to activate your communication, SEO, and social media frequency.

Have you thought about LinkedIn Advertising?

Here's a gig video from one of our popular Fiverr Pro services.

We do all the hard work to setup or optimize a campaign without the hefty management fee other agencies charge for. Just come and go when you need us.

Learn more: https://zima.media/fiverr

Google Search Console introduces Review & Rating Markup testing tools.  

Troubleshooting a website that comes up on Google is critical to increasing clicks and standing out in search results.  

Find out why errors can pause or even prevent your ad campaigns from running.

This news is groundbreaking because our industry has focused on content length to rank against competitors on Google Search.

Is your content long enough to rank on Google?

Find out what this means for your SEO in this video.

New features are coming to Google Shopping on March 4th during a wide-rollout.

Make sure to opt-in your Shopping campaigns into the Display Network to activate these features.

Go inside your Network section in your Shopping campaign settings to enable them.

Reporting is still lacking and will be aggregated inside the Display Network report.

Try segmenting Shopping campaigns by the network to monitor performance and ad spending.

Over the last 3-years, I have made over 3K+ videos, and many of these are private personalized client videos.

Video has helped us grow from a solopreneur to a partnership and now almost ten people!

If the sun is shining and you have a phone in your pocket.

Start making videos because you will reach new customers a lot faster than you think.

Google is phasing out all 3rd party cookies by 2022. The new development from this week requires tracking scripts to be compliant with new security requirements.

The market for 3rd party cookies is drying up, and this will lead to better privacy for individual users.

User data is going to be much more one-to-one relationships, and that’s how it really should be in the long term.

This is a hot new Google ad feature that’s been in beta since 2018.

Discovery campaigns support carousel and single image ads like the ones advertisers may already be running on Facebook.

We are expecting this to come out of beta soon.

This means the CPC will be lower, and it will allow advertisers to tap into hundreds of millions of users every day.

This fiverr pro gig we created will bring us our next 1K reviews.

Find out how we innovated Google Ads with this incredible service that's only available on Fiverr Pro.

This week I flipped out on Slack (╯°□°)╯︵ ┻━┻

I deleted it from my main computer to eliminate distractions from the always-on culture to try something new.

Find out how the diet is going and what I want to accomplish.

Today I’m going to explain to you how to choose a digital marketing agency in just 10 easy steps.

I do a live demonstration that defines the resources and actions required to build your brand.

#digitalmarketing #seotrends #marketing #advertising #seo #ppc #googlenews #socialmediamarketer #growthhack #backlinks #ppcadvertising #garyveechallenge #searchengines #twittermarketing #socialmediatrends #seostrategy #bing #search #facebooknews #growthhacking #sem

I am looking for feedback from my network on this video I made.

Here's a preview of our updated SEO Management gig on Fiverr Pro.

With over 100 five star reviews, we are looking forward to what 2020 has in store!

If you want to check out the gig it’s right here. https://zima.media/fiverr-pro-seo-management

What does that mean for advertisers?

A whole lot of pain because there are no clear insights on how this will pan out to share conversion tracking data to advertising.

What we do know is Google Chrome will work towards methods to secure privacy for users and expose conversions data without giving up personal data.

Are you following intelligent tracking prevention (ITP) trends?

Here are the winners and losers to put your marketing dollars to work.

Traditional Media

📈 TV will see a 1.9% increase to $65.5 billion, making it the largest category for offline spending.

📉 Magazine ad spending is anticipated to decrease by 9.7% to $9.8 BN.

📉 Newspaper advertising similarly declining by 9.1% to $11.8 BN.

📉 Radio is expected to see a slight decline, falling 1.7% to $13.6 BN.

Digital Media

📈 Online advertising is predicted to grow across all categories again in 2020, increasing 14.5% to $166.4 billion.

📈 Influencer marketing is predicted to see the highest percentage of growth, with Winterberry Group predicting a 32.4% jump to $3.4 billion.

📈 Between influencer marketing and paid social, which is expected to jump 17% to $42.3 billion

📈 Social media marketing is poised to comprise nearly 25% of digital spending

📈Search remains the largest category, predicted to grow 11.2% to $60.9 billion.

Instagram Control + Z the IGTV button from the application.

Is this an indictor IGTV is faltering?

With only seven million installs of IGTV in 18-months, it's a drop in the over billion IG users.

Most users are consuming IGTV from their regular IG feed.

So why is it stagnating?

Likely because long-form videos are expensive to make, and there's no transparent revenue model for publishers to jump on board.

We earned over 1K reviews by using this technique on Fiverr.

It's straightforward.

I call it the anchor product/gig/service.

You need an anchor product to grow on amazon.

Platforms like amazon are a closed vacuum.

🔑 Learn the keys to optimizing on a platform or marketplace.

🔬Create dozens if not hundreds of iterations based on market research and customer feedback.

⚓ Turn your most successful product into a hub for a much larger strategy.

Having one win on a marketplace is how you replicate lightning striking over and over.

Anyone have success in a marketplace like Amazon?

What is Conversion Rate Optimization (CRO)?

If you have sent an email campaign and did A/B split testing, that’s CRO. This is where testing ideas and theory is a practical skill to develop as a marketer.

How do you do CRO?

This is the Scientific Method from back in High School. Create the hypnosis, implement the theory, observe and record results, and come to a conclusion.

What do you use for CRO?

Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio are all in our technology stack to do conversion rate optimization for Shopify. All of these tools are free, and you can learn the basics of CRO inside a few intense Googling sessions.

Do you need it?

No, you are paying for testing ideas. The opportunity cost to test your measurement theory can be very high, and the impact isn’t a silver bullet.

Try this growth hack to reduce the digital clutter holding you back.

In 2020, I New Year Resolution was not to make another Document or Spreadsheet.

In this video, I am going to show you how we applied the theory of the notebook.

What do you need to know?

Google is holding the course of applying more sophisticated procedures that will produce better search results for users on Google Search.

Expertise in your communication is critical for Google to understand the context of your website.

Do you see any stellar results from the update?

California is killing freelance work.

A new ban is starting with the passing of Assembly Bill 5. It's designed to curb companies that opt-out of hiring full-time employees with benefits.

There are 64 million freelancers in the US, and it's slated to grow to 90 million by 2028.

The future of work does not look good for Californians.

Take a moment out of your day to unplug and clear your head.

These mental checkpoints can help you forecast your burnout better.

But they can even reduce the pressure of a demanding schedule.

Does anyone meditate or workout?

Google Ads is killing messaging extension.

Here’s what you need to know.

💬 Message Extensions are shutting down January 27

📞 It’s time to expand into other extensions

🏢 Could be a push to remove the call/assistant cannibalization from Google business

📝 Forms are a significant advantage to use on Google ads as a new mobile strategy in 2020

What if digital marketing collapses in 2020?

Simon Poulton shared a fascinating insight into the future of digital marketing.

Digital Marketing will never go away, but the transformation is happening now.

What if you can't track your marketing dollars anymore?

What if your email list is not authentic, and it becomes illegal to send?

How are you staying current on these new marketing trends?

Legislation from around the world and soon the United Nations will make the job of a digital marketer even harder in 2020.

GDPR look like a walk in the park today.

Check out this growth hack before you sign up for another SaaS, save your business thousands if not ten’s of thousands of dollars this year.

A simple spreadsheet is how to bootstrap your business.

The marketing will always tell us it’s an easy win, but the reality is it comes with a lot of headaches, costs, and adoption leaks.

That’s why going manual will teach business owners what they need before they sink another subscription.

1. Find a tool that solves your illicit problem.

2. Start a trial

3. Document all the features, cells, and columns into a Google Sheet

4. Finalize a new sheet that can manually store your records

5. Manually learn your business needs before jumping on a trendy SaaS tool

Starting year 2 of the #garyveechallenge

In 2020, I am going to start open-sourcing advertising & marketing to enable internal and external teams to excel at growing their business.

#digitalmarketing #marketing #advertising #ppc #seo #growthhacking

Make sure in the New Year you're taking advantage of video for your business.

Here’s an update to my career biography.

This is my Spiderman issue #1 origin story.

#mikezima #zimamedia #garyveechallenge