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Podcast marketing: 12 key strategies to promote and grow your podcast
Learn about proven, actionable podcast marketing strategies you can test and analyze to promote and grow your show.
November 29, 2023
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podcast marketing
Growing your podcast with TikTok: Insights from the experts
Two popular creators and a TikTok executive share how to take your podcast to the next level with the viral app.
June 22, 2023
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Podcast Growth
How to measure podcast success: A guide for creators
Dive into the many ways you can measure podcast growth and learn whether you're inching closer to your goals.
July 31, 2023
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how to measure podcast success
The creator’s guide to making a podcast newsletter
Consider these best practices and use this resource to learn how to create a podcast newsletter to help grow your listeners.
April 17, 2023
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Podcast Newsletter
The best ways to retain a loyal audience for your podcast
Once you attract new listeners to your show, how do you keep them? Here are some strategies to maintain a loyal podcast following.
March 24, 2023
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Engagement
Podcast equipment guide for creators
Learn how to select the perfect podcast equipment to fit your budget and goals.
December 8, 2022
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30 MIN
How two podcasters launched profitable subscriptions on Spotify for Podcasters
Learn how to generate predictable revenue from podcast subscriptions from two creators who've done it.
October 5, 2022
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Podcast Subscriptions
How do podcasts make money, and when to start monetizing yours
How can creators monetize their podcast with Spotify for Podcasters tools and when should they start? We’ve got the answers.
October 11, 2023
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Podcast monetization
15 video podcast ideas for your subscribers-only show
This is the go-to place to get additional video podcast content ideas for your most eager and dedicated fans.
December 2, 2022
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Podcast tips
Why, where and how to pitch a podcast: The creator's guide
The best channels and tactics for pitching your podcast to get the attention of new audiences and gain more listeners.
November 28, 2022
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Podcast promotion
Words matter: How to get your podcast SEO right
Learn how to make your podcast easily discoverable and increase your exposure with a strong SEO strategy.
December 7, 2022
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podcast promotion
Understanding your episode performance
Learn how to keep listeners engaged by using episode drop-off charts metrics from Spotify to help improve your show.
July 20, 2020
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GROW
A beginner’s guide to pitching your podcast to press
Everything you need to know to spread the word about your podcast.
March 31, 2020
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GROW
How to use Q&A and polls to increase audience engagement for your podcast
Field comments, anecdotes, and questions from your listeners in just a few clicks.
October 27, 2021
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GROW
How to optimize your Spotify show page to grow your show
There are a number of ways Spotify improves the podcast listening and discovery experience. Here’s how you can use them.
March 1, 2023
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GROW
How to grow your podcast audience
A comprehensive guide to getting more loyal listeners for your podcast.
January 24, 2022
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Audience Growth
Gain listeners and build community with podcast cross-promotion
How to collaborate with other creators to form mutually beneficial partnerships that will grow your shows.
August 12, 2022
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Cross Promotion
How to discover and reach your podcast's target audience
Find out how to attract a unique audience for your podcast to grow a loyal and engaged following.
July 26, 2022
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Defining audience
Try these tips to promote your podcast on social media
Learn best practices from a Spotify social media manager to grab attention for your show.
June 24, 2022
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Podcast promotion
Podcasters reveal their most important lessons learned
We heard from experienced creators about discovering their voice, confidence, and more.
February 11, 2022
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Podcast tips
How to get your first 100 podcast listeners
Finding listeners for your new podcast can be tricky. Here's how to build some early momentum.
February 11, 2022
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100 Listeners
6 ways to make podcast analytics part of your show’s growth strategy
You have access to lots of insights about your podcast. Here’s how to put them to work so you can grow your show.
October 11, 2023
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Podcast Analytics
Paid podcast checklist: Launch your subscriber-only content
Ready to get started with Podcast Subscriptions? This checklist will set you up for successful podcast monetization.
December 15, 2021
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Podcast Subscriptions
Plans for podcast payments: Determine your podcast subscription price
Pricing your podcast subscriptions offering requires a lot of thought—here are the top factors and strategies to help you decide.
October 6, 2021
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Podcast Subscription Pricing
Building a loyal fanbase
When you add Q&A and polls to your episodes on Spotify, your fans come back for more. Join our host Jordan Newman, Spotify's Head of Podcast Partner Management, as he discusses audience engagement methods with the creators behind three top shows: "Sistas Who Kill," "Two Hot Takes" and "Science Vs". Tune in to learn why community building is a vital element in growing a dedicated fanbase, and explore the power of Q&A and polls as a means to engage with your fans directly on Spotify.
September 6, 2023
Video
Masterclass
Grow
Unlocking your podcast potential
Learn how to navigate your podcast homebase, grow your show, and deepen your connection with fans. Meet our host, Jordan Newman, Spotify’s Head of Podcast Partner Management and gain key takeaways from his conversation with Gael Aitor of “Teenager Therapy” on finding success. We’ll also be joined by Maya Prohovnik, our VP of Podcast Product at Spotify and a creator herself, who will give a walkthrough of the tools that you need to step up your podcast game.
June 5, 2023
Video
Masterclass
Grow
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Grow
Expand your horizons with advice on audience growth, fan engagement and more–you might even gain a few new listeners because of it.
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Case Study: Fan Engagement with “Science Vs”
How Science Vs uses Q&A and polls on Spotify to boost listener engagement and retention.
November 2023
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Case Studies
Case Studies
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The creator's guide to publishing podcasts with a hosting platform
Learn everything about hosting platforms and how to get your show published on all the popular podcast apps.
September 26, 2023
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podcast hosting
How creators are elevating their podcasting process with AI—insights you need to know
We're sharing three insights on how creators are thinking about AI in their podcast and approaches you may want to consider.
September 22, 2023
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AI insights
Podcast production: Tips for every stage of making a podcast
Elevate your show to professional heights with insights and advice from two Spotify Studios production experts.
September 15, 2023
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podcast production
Podcast microphones: Types and techniques to sound your best in any format
Learn how to choose the right microphone for your podcasting needs and goals.
September 15, 2023
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podcast microphones
AI in podcasting: A new tech frontier for creators
Exploring the role of AI and how it may serve as a useful, supplementary tool for creators’ workflows.
August 18, 2023
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AI in Podcasting
The art of podcast storytelling featuring Spotify experts
Two top podcast producers weigh in on how creators can connect with their listeners through great storytelling.
July 31, 2023
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podcast storytelling
How to land coveted podcast guests
Learn expert tips on how you can land exciting guests for your podcast from one of the creators of “Leave Looking Up.”
July 31, 2023
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podcast guests
Busting podcasting myths for creators: Perceptions vs. reality
Let’s debunk the most popular misconceptions that might be keeping you from picking up a podcast mic.
June 20, 2023
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podcast myths
Funny podcast ideas: How to make a great comedy podcast (or sprinkle humor into your show)
The hosts of “Dude That’s F****d Up” share their insights on what makes a podcast funny and how you can bring more humor to yours.
May 23, 2023
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funny podcast ideas
Trending podcast topics: How to find and use them (with examples)
Discover trending topics to leverage for your podcast concept and episode content.
June 11, 2023
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Trending podcast topics
9 podcast segment ideas to captivate listeners and ease production
Add creative segments to your podcast for more content that your listeners will love.
June 1, 2023
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Podcast segments
Podcast studio: how to set up the best place to record your podcast
Looking to make a in-home podcast studio? Here are the essentials you'll want to consider.
April 19, 2023
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Podcast Studio
Why your podcast needs a trailer
A show-level trailer is crucial for growing your audience & promoting your podcast, whether you’re on episode one or one million.
February 19, 2020
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Trailer Benefits
Podcast editing: A guide for creators
Two Spotify producers reveal how creators can combine technical and creative skills to gain podcast editing expertise.
May 24, 2022
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Podcast tips
Be the star of your own show: Solo podcast ideas
Learn how to create a never-ending flow of solo podcast ideas
November 8, 2022
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Podcast tips
The scoop on video podcasting with Rayos X and TICARACATICAST
Two video podcasters show how to leverage the visual format to create an enhanced podcast experience.
November 28, 2022
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Podcast tips
Respecting everyone's rights: Podcasts and copyrighted content
Copyright can sometimes be confusing to understand, so it's best to be informed about what audio you should leave out of your show
May 19, 2021
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UPDATES
Podcasters reveal their most important lessons learned
We heard from experienced creators about discovering their voice, confidence, and more.
February 11, 2022
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Podcast lessons
Check out these video podcast examples and ideas to inspire your show
Take a look at popular video podcasts from Spotify’s studios to find inspiration for your show.
June 21, 2022
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Video Podcast Examples
Need podcast branding advice? These Spotify marketing pros can help
Explore these tips to build a strong identity for your podcast.
May 24, 2022
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Podcast Branding
How to record a video podcast featuring Steven Bartlett
A pro video podcaster drops his knowledge on how to record a video podcast for maximum impact.
May 5, 2022
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Video Podcast
A podcast schedule is the key to a consistent show. Here’s how to use one.
Learn how to manage your workflow and stay organized with a podcast schedule.
April 25, 2022
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Podcast Schedule
How to edit your video podcast like a pro
Learn the essentials of video podcast editing from a professional Spotify producer.
April 21, 2022
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Video Podcast Editing
How creators come up with great podcast interview questions
A guide to asking podcast interview questions that will get the best answers from your guests.
March 31, 2022
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Podcast interview questions
Podcast name ideas: Make your show stand out—without the word "podcast"
How to come up with the best possible name for your podcast
March 22, 2022
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Podcast names
A guide to managing your podcast workflow
Podcasting is a labor of love but that doesn't mean it always needs to be a ton of work. Here are some ways to find your flow.
March 11, 2022
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Podcast Workflow
How to write podcast scripts: Tips and templates to structure your episodes
Podcast scripts keep your episodes organized and engaging—here are some templates and tips to write them like a pro.
March 18, 2022
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Podcast Scripts
How to write podcast episode descriptions, according to Spotify writers
Professional writers at Spotify share tips for crafting episode descriptions that entice potential listeners & maximize your show.
February 11, 2022
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Podcast Descriptions
Why and how to start a Video Podcast on Spotify
Expand your creative capabilities with Video Podcasts on Spotify.
April 21, 2022
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Video Podcasts
How podcasters can overcome their creative block
Creative block is an inevitable part of the podcasting process, but these tools are the key to finding your inspiration.
September 23, 2021
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Creative Block
7 podcast formats to consider for your show
Learn about different podcast formats, and choose one that fits your strengths and your audience.
August 30, 2021
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Podcast Formats
How to start a podcast in less than an hour
Starting a podcast can sometimes feel a little intimidating. But what if you could get going in less than an hour?
July 8, 2021
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Start Podcast
How to choose a great podcast name
“What should I call my podcast?” Here are some tips and best practices for picking the perfect show title.
September 14, 2020
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Show Name
Why your voice is a podcast voice
Thinking about starting a podcast or already have one? We wanted to provide a simple affirmation: Every voice is a podcast voice.
October 10, 2019
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Uplifting Voices
How to record a great podcast interview remotely
Even when you and your guests are at a distance, it doesn’t have to feel that way.
April 10, 2020
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Remote Interviews
How to make a great podcast trailer
When you host your podcast with Spotify for Podcasters, it’s easier than ever to create a great podcast trailer. Here's how.
November 8, 2019
Text LinkStories
Recording Trailers
The dos and don’ts of podcast cover art: The complete guide
Everything you need to know about designing your podcast cover art
August 2, 2019
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Cover Art
Need a podcast topic? These top creators have some advice for you
Discover these podcast topic ideas from creators to inspire your show.
February 22, 2022
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Podcast Topics
Building a loyal fanbase
When you add Q&A and polls to your episodes on Spotify, your fans come back for more. Join our host Jordan Newman, Spotify's Head of Podcast Partner Management, as he discusses audience engagement methods with the creators behind three top shows: "Sistas Who Kill," "Two Hot Takes" and "Science Vs". Tune in to learn why community building is a vital element in growing a dedicated fanbase, and explore the power of Q&A and polls as a means to engage with your fans directly on Spotify.
September 6, 2023
Video
Masterclass
Grow
Unlocking your podcast potential
Learn how to navigate your podcast homebase, grow your show, and deepen your connection with fans. Meet our host, Jordan Newman, Spotify’s Head of Podcast Partner Management and gain key takeaways from his conversation with Gael Aitor of “Teenager Therapy” on finding success. We’ll also be joined by Maya Prohovnik, our VP of Podcast Product at Spotify and a creator herself, who will give a walkthrough of the tools that you need to step up your podcast game.
June 5, 2023
Video
Masterclass
Grow
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Hit the ground running with practical tips and best practices to help you start your podcast or deepen your craft.
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How to start a podcast: The creator’s step-by-step guide
Learn everything you need to know about how to start a podcast. Spotify experts will guide you through every step—from hosting, distributing, producing, growing, and monetizing your podcast.
July 26, 2023
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How to start a podcast
Building a loyal fanbase
When you add Q&A and polls to your episodes on Spotify, your fans come back for more. Join our host Jordan Newman, Spotify's Head of Podcast Partner Management, as he discusses audience engagement methods with the creators behind three top shows: "Sistas Who Kill," "Two Hot Takes" and "Science Vs". Tune in to learn why community building is a vital element in growing a dedicated fanbase, and explore the power of Q&A and polls as a means to engage with your fans directly on Spotify.
September 6, 2023
Video
Masterclass
Grow
Unlocking your podcast potential
Learn how to navigate your podcast homebase, grow your show, and deepen your connection with fans. Meet our host, Jordan Newman, Spotify’s Head of Podcast Partner Management and gain key takeaways from his conversation with Gael Aitor of “Teenager Therapy” on finding success. We’ll also be joined by Maya Prohovnik, our VP of Podcast Product at Spotify and a creator herself, who will give a walkthrough of the tools that you need to step up your podcast game.
June 5, 2023
Video
Masterclass
Grow
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Find practical, easy-to-follow podcasting advie that you'll keep coming back to along your journey.
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