When you think of typical podcast listeners, your mind may go to an older demographic. But the data tells a different story. In fact, of all the age groups, Gen Z is actually discovering podcast content at a rate more than double that of any other generation.

This Spotify study explains why Gen Z is the fastest growing podcast audience, and can help you explore new ways to pique their interest.

Discover how your favorite genre performs in your target region and brainstorm ways to incorporate these topics. Not sure where to start? This article will help you find and build your audience for your podcast niche or genre.

We took a look at how fandoms overlap across podcast categories, and you may be surprised at some of the crossover – for example, starting from the top left side of the graph below, 31% of Arts listeners also listen to Comedy, however only 18% of Comedy listeners also tune in to Arts podcasts.

Learn how other genres compare to your podcast’s genre, and how they can complement each other —from cross-promotion with other creators, to inviting new co-hosts that bring a new perspective. Read more.

Knowing your audience is listening to a podcast episode from start to finish is incredibly rewarding, but you might be surprised to know that episode completion rate* varies from genre to genre. Listeners may be willing to spend time digging into a True Crime mystery from start to finish, or tuning in to catch the highlights of a Tech podcast. Depending on your genre, shorter isn’t always better – especially in a time when bite-sized content seems ubiquitous.
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What's your show's current runtime and completion rate? Checkout the completion rate trends and average episode duration in your genre, and compare to your show's performance on your Spotify for Podcasters dashboard.

Your followers are notified when your new episodes are available on their Spotify homepage, so it should come as no surprise that your podcast followers are much more likely to actually consume your content than those who don't. With so much focus on gaining new listeners, your loyal listeners shouldn’t be overlooked — making sure they are following your show so that they will be notified and listen on a regular basis.

Remind your listeners to follow your show on Spotify and across your other touch points: your podcast website, social channels, newsletter, and more. Read more.

Rome wasn’t built in a day, and the same can be said for your potential podcasting success. It’s easy to get disheartened when it feels like your podcast isn’t taking off the way you want it to, but there’s often a light at the end of the tunnel! Podcasts on Spotify tend to see their biggest traction within the first four months of your show’s history.

Need a little inspiration to keep going? Read through this helpful guide to get inspiration for new topics and themes.